Building a brand, but it’s on easy mode instead

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  • Опубликовано: 14 дек 2024

Комментарии • 177

  • @AlexHormozi
    @AlexHormozi  4 месяца назад +11

    Want to SCALE your business? Go here: acquisition.com
    Want to START a business? Go here: skool.com/games

    • @BodBabes
      @BodBabes 4 месяца назад

      @@AlexHormozi I’m like stoner dude. I haven’t understood what Skool is about in the past. Or understood how it’d work for me. I listen to every video and read your books but hadn’t gone to Skool because not sure if it was worth adding more to my plate to learn something that I am not sure would move me forward. I’m headed back over to read more about it.

  • @justinosuji2081
    @justinosuji2081 4 месяца назад +106

    Alex is legit one of the only people on this platform that I actually watch 100% from start to finish! To much value in these vids

  • @Kingeducates
    @Kingeducates 4 месяца назад +95

    Takeaways:
    1. Build goodwill for free with content, then use ads for CTAs
    2. Promise, proof, path - make really good content will have outsized results
    3. Brand is an association between 2 things. Brands change behavior at scale (Influence, direction, reach)
    4. Lean into more of you as the brand
    5. Algos want to keep people on the platform and watch more vids
    6. Content is list steps and stories
    7. The more you post, the better - repurpose
    8. Get an idea repository (ie. Twitter) - look at calendar, far past, recent past, manufactured, current for ideas
    9. Framework for making framework - a template for solving the same kind of problem after reviewing data
    10. You can only be cancelled if you stop making content or a platform deletes you
    11. Don't CTA in content, put it in the description. Make really good content

  • @DoubleDTwins21
    @DoubleDTwins21 4 месяца назад +8

    Food? Nomnom? So much value 🔥

  • @HighPeakEducation
    @HighPeakEducation 4 месяца назад +11

    Hormozi is now a primary influence in my life. 😅

  • @joshuargauthier
    @joshuargauthier 4 месяца назад +11

    Building a brand has been one heck of a journey, and this guy has been such a huge help with all of his free content!

  • @anaoliveira8641
    @anaoliveira8641 4 месяца назад +13

    This is one of the best channels on RUclips today. In a world of shallow, repetitive and worthless content, Alex has stood out for the value he provides to everyone (apart from being a great entrepreneur). Thank you for another amazing video Alex.

  • @brandondoesx
    @brandondoesx 3 месяца назад

    Absolute goldmine of value like always. Taking notes!

  • @sibstarrr9
    @sibstarrr9 4 месяца назад +11

    I feel guilty now when I watch any other RUclips video, cos mentally I’m like “I could be learning from my bestie”.
    It’s on my goal list to get in the room with you and Leila, and I’ve never ever wanted to go to the states but suddenly it’s in my two year plan 😅

  • @DavidDouglasToth
    @DavidDouglasToth 3 месяца назад

    When it comes to Alex Hormozi content. I click, watch til the end and watch another.
    Giving that algorithm warm fuzzes.

  • @lucianator205
    @lucianator205 4 месяца назад +16

    17 year old here starting my own business and about to join The Final Percent! Thanks for the help transitioning my knowledge into application Alex!

    • @Rajveer.Adpaikar
      @Rajveer.Adpaikar 4 месяца назад

      👍 Good luck champ! Hope you don't quit midway like my friends (they are also 17-18)

    • @sibstarrr9
      @sibstarrr9 4 месяца назад

      Good luck!!

    • @lucianator205
      @lucianator205 4 месяца назад

      @@Rajveer.Adpaikar no chance I have been working on stuff for years
      read a book a week for a years etc since 15
      Thanks mate!

  • @andrea__karasz
    @andrea__karasz 3 месяца назад +1

    Promis, proof, path and list, steps, stories🎉🙏💕🔥

  • @dmc51194
    @dmc51194 2 месяца назад

    Very informative. Gotta take notes. I'm trying to build an entire platform.

  • @ESMorg
    @ESMorg 4 месяца назад +19

    Watching this lets me know im moving right with my brand. Cuz all i do is post value. No offers, no ctas, nothing. Around $11k a month now in sales. But now im about to start doing ctas on ads. Thank you. This should definitely help

    • @treesmadeclear
      @treesmadeclear 4 месяца назад

      What are CTA's please?

    • @JannisHeyer234
      @JannisHeyer234 4 месяца назад +1

      11k a month from RUclips?

    • @ESMorg
      @ESMorg 4 месяца назад

      @@JannisHeyer234 no lol i wish i got paid for views🤣 but gaining leads from across all platforms. Most of my sales come from instagram and reddit but i post everywhere

    • @ericvasquez3325
      @ericvasquez3325 4 месяца назад

      ​@@treesmadeclearcall to action

    • @TheGoodDogTraining
      @TheGoodDogTraining 4 месяца назад +2

      @@treesmadeclear”Calls To Action”

  • @normanheurtematte
    @normanheurtematte 4 месяца назад

    You content are next level. Thia is crazy. Thx for this

  • @nayunayo402
    @nayunayo402 4 месяца назад

    Thank you much for all these free valuable contents bro!
    Your biggest fan - Kibien

  • @KarimHamam-ou1qe
    @KarimHamam-ou1qe 3 месяца назад

    Amazing man

  • @elmejorgelatina
    @elmejorgelatina 4 месяца назад +1

    I'm very interested in the topic but hypnotized by the arms.

  • @JuanArcoss
    @JuanArcoss 3 месяца назад

    Alex you are a FACTS factory

  • @MeerkatMatt
    @MeerkatMatt 24 дня назад

    Alex is getting more and more jacked! he was always puffy, but now he is taking it to next level ha man is thick and dense some serious gainz

  • @hotkeyafl
    @hotkeyafl 4 месяца назад +1

    This is your best sort of content.
    I would say 2-3 hrs of your videos is fine.
    Keep going with this & don't look back

  • @ZacBarnesMusic
    @ZacBarnesMusic 4 месяца назад

    Man..so much value it’s insane

  • @dawnsspiritualrhythms369
    @dawnsspiritualrhythms369 4 месяца назад +3

    This is why he's rich. He gives & gives and gives. This is true tithing.💯🥰👏🏽

  • @Patapoon
    @Patapoon 4 месяца назад

    Duuuude... This is so valuable.

  • @CharlotteGrayson-z3w
    @CharlotteGrayson-z3w 4 месяца назад +2

    I hit 20k today. Thank you for all the knowledge and nuggets you had thrown my way over the last months, 2024 is amazing!

  • @Yourboydrew
    @Yourboydrew 4 месяца назад

    Another slapper vid dawg

  • @levelupcoaching-rachel115
    @levelupcoaching-rachel115 4 месяца назад +7

    Thank you for another great video Alex. I’m blown away how much I’m learning from your videos.

  • @AmaZaneChannel
    @AmaZaneChannel 4 месяца назад +3

    Fire content as always 🔥

    • @sibstarrr9
      @sibstarrr9 4 месяца назад

      Um… glad you commented. Going to watch some of your vids cos it sounds like rabbits being shot when I sing… tiny strangled screams of terror 😅

  • @khalidantwi
    @khalidantwi 4 месяца назад

    A content degree condensed into one video 🔥🔥

  • @vuyanisibanda4701
    @vuyanisibanda4701 4 месяца назад +7

    "The best agencies, don't need to run ads.."

  • @daniyalkhan6099
    @daniyalkhan6099 4 месяца назад

    Hey @AlexHormozi,
    Please advise.
    1. What are the core subject areas that a person should focus on and master despite any industry/business they are in (I.e. Sales, Finance, etc...) that have the most ROI and what things are best to be delegated to professionals?
    2. How do we define the limitations in our learning that we don't over-focus on a subject that could be or would be delegated to someone else (I.e. taxation) to utilize Time(24 Hours) wisely ?
    3. Could you teach an end-to-end business loop, from Ideations to Market Research to Analysis to Test to Launch to Growth and etc ?

  • @bohdanovcharenko
    @bohdanovcharenko 4 месяца назад +3

    Hey , what would be better to build first , personal brand or company brand?

  • @lsvbetmachineRU
    @lsvbetmachineRU 4 месяца назад

    Legend!

  • @KandidVision
    @KandidVision 4 месяца назад +1

    I AM HERE ALEXXXXXXXX

  • @MohamedMostafa-zd2un
    @MohamedMostafa-zd2un 4 месяца назад +1

    a book about branding tho!!!

  • @SteveCoughran
    @SteveCoughran 4 месяца назад +1

    Brand identity and business strategy made easy.

  • @CREABLITZ
    @CREABLITZ 4 месяца назад

    Lets go first ty for the video ❤

  • @laellahaellallah
    @laellahaellallah 4 месяца назад +2

    Promise-Proof-Path if that could be the only thing to remember from this video around 8:00 min

  • @dougieshawbikefitter
    @dougieshawbikefitter 4 месяца назад

    Yes yes yes! Thank you! I had a breakthrough moment while watching this

  • @TerrinhaVerde
    @TerrinhaVerde 4 месяца назад

    Really good content!!!

  • @thephonemechanic
    @thephonemechanic 4 месяца назад +1

    stayed for the nom nom.

  • @IsaiahsAnythingShow
    @IsaiahsAnythingShow 4 месяца назад +5

    5 mins in and that's all you had to say to get me in the content game

  • @gabriellamass
    @gabriellamass 4 месяца назад +2

    BEST TYPE FOR VIDEOS!!! more vídeos like this day! good advices, with this i return a post in my social profiles, thanks Hormozi.

  • @cetrick_yeanay
    @cetrick_yeanay 4 месяца назад

    Thank you! This is incredible 🙏🏾
    Breaking these into simple concepts make it so clear to understand.

  • @DjMines
    @DjMines 4 месяца назад +1

    Thanks for what you do Alex

  • @andneomatmj23
    @andneomatmj23 4 месяца назад +3

    RUclips Ads on this video are killing us. Alex, turn off them.

    • @RickysPlums
      @RickysPlums 4 месяца назад +1

      Get RUclips premium

    • @andneomatmj23
      @andneomatmj23 4 месяца назад

      @@RickysPlums, no, I dont pay money to leftists.

    • @ciprodriguez
      @ciprodriguez 4 месяца назад +1

      YT Premium will change your life

    • @miguelramos3820
      @miguelramos3820 4 месяца назад +2

      It's curious that i usually get a ton o videos, but rarely get them in Alex's videos.
      I'm half way through and i havent gone a single one

    • @rinathama
      @rinathama 4 месяца назад

      Get premium brotherman

  • @AmaZaneChannel
    @AmaZaneChannel 4 месяца назад +7

    That ending 😂

  • @YouTubeOrganicMarketing
    @YouTubeOrganicMarketing 4 месяца назад

    Taking notes

  • @estevaofay
    @estevaofay 4 месяца назад

    This was better than most recent videos! Thanks alex

  • @sahilverma3397
    @sahilverma3397 4 месяца назад +334

    Disliking the video so that my ops make brand on hard mode.

  • @AdrianPuiu
    @AdrianPuiu 4 месяца назад

    Value 🙏

  • @RashadTyrique
    @RashadTyrique 4 месяца назад

    Thank you bro

  • @TammyReneeCoaching
    @TammyReneeCoaching 4 месяца назад +11

    The most mind blowing takeaway; All of your content is only give.... Where the magic happens is where you build all the goodwill for free, and then you use the ads to do the CTA's....🔥🔥🔥

  • @QweRty-wf9qh
    @QweRty-wf9qh 4 месяца назад

    Welcome back Mozi nation ❤

  • @Coachjeffsantiago
    @Coachjeffsantiago 4 месяца назад

    List,steps, stories . Boom!💥

  • @matejcurda
    @matejcurda 3 месяца назад

    Great content as always, Alex!
    I wonder, how do you make sure the agency is aligned with your voice and brand?
    I'm worried if I start using some, it'll be some generic content, a level better than ChatGPT, but not authentic at all. --> Might be actually a good thing since I'm just starting.

  • @FS_Rehab
    @FS_Rehab 4 месяца назад

    Solid!

  • @nikkoriggs
    @nikkoriggs 4 месяца назад

    Love all the awesome comments!

  • @SHANONisRegenerate
    @SHANONisRegenerate 4 месяца назад

    I think the S in Skool should be the same light blue as the O. Like Google ofcourse

  • @komronspage
    @komronspage 4 месяца назад

    Charlie Morgan using that organic +ads method insanely well

  • @jollytopstars7856
    @jollytopstars7856 4 месяца назад

    Thanks Alex

  • @eliascortez1903
    @eliascortez1903 4 месяца назад

    I love you

  • @Benfrancom14
    @Benfrancom14 4 месяца назад

    thanks

  • @ReginaLynae
    @ReginaLynae 4 месяца назад

    Thank you

  • @dmustakasjr
    @dmustakasjr 4 месяца назад

    ok. I understand now. RUclips isn't a video hosting platform. It is an advertising platform. Got it.

  • @shopfast20
    @shopfast20 4 месяца назад

    Thank you for sharing

  • @gertleroy
    @gertleroy 4 месяца назад

    how about cta's to a freebie. he didn't mention that.

  • @grasshopperweb
    @grasshopperweb 4 месяца назад

    One thing I disagree with, that Alex doesn't partake in controversy. "Brutally honest advice for men to win in their 20s" hints towards controversy in the content for example. Talking about working 12 hours a day is also controversial in our current setting as people are pushing back against hustle culture and movements like Slow Productivity are being born.
    I would argue that having contrarian points of view, with a solid reasoning and data behind it, is actually a great way to place a bet that has the potential for high returns.

  • @juleslenay
    @juleslenay 4 месяца назад +1

    God bless you for stopped the vomiting editing. I can finally learn from you 🙏🏻🤲🏻

  • @KevinLi_
    @KevinLi_ 4 месяца назад

    2:30 do it how baylen does it but I have to figure what merch I wanna wear and sell

  • @multivideos951
    @multivideos951 4 месяца назад +1

    Food? Nom nom 😂

  • @BF-non
    @BF-non 4 месяца назад +1

    I think Alex is the reason of the fallout of Gary Vee lol

  • @TOMWEDDING
    @TOMWEDDING 3 месяца назад

    Food, nom nom 😂

  • @steveypeppers9324
    @steveypeppers9324 4 месяца назад

    I too would like food, nom nom at the end of the vid lol

  • @dankelly
    @dankelly 4 месяца назад +1

    List
    Steps
    Stories
    Comparison
    Transformation

  • @cartercrick
    @cartercrick 4 месяца назад

    “food? nom nom?”

  • @0xmansamoussa
    @0xmansamoussa 4 месяца назад +3

    does someone have the video where Alex talks about a registered dietetician that makes 1m a year with Instagram only ?

    • @lucasafonso9792
      @lucasafonso9792 4 месяца назад +3

      The video title is "she turned 5800 follower into [...]"

  • @KYLETISZAI
    @KYLETISZAI 4 месяца назад

    Those arms 🥲🤤

  • @iRahmbo
    @iRahmbo 4 месяца назад +1

    Food? Nom nom? Nom nom indeed

  • @thinkbaker
    @thinkbaker 4 месяца назад

    That guy in the e green suit looks like J waller

  • @MoritzWinter
    @MoritzWinter 3 месяца назад

    Food? Nom Nom?

  • @teachertumi8791
    @teachertumi8791 3 месяца назад

    What are CTAs may I ask?

  • @itsharrytran
    @itsharrytran 4 месяца назад

    Who else wants to see the full 8hrs uncut workshop?

  • @Nahi_bataunga_-
    @Nahi_bataunga_- 4 месяца назад

    Hey Alex

  • @blueoceanblake
    @blueoceanblake 4 месяца назад

    Food, nom nom?

  • @TADJ369
    @TADJ369 4 месяца назад

    03:00

  • @marvensejour6884
    @marvensejour6884 4 месяца назад

    Would that be possible to make a video strictly on Cold Outreach Selling( cold calls, cold emails, B2B doors to doors)?

  • @justbelievemeditationsubli5670
    @justbelievemeditationsubli5670 4 месяца назад

    Hey Alex , before I even watch your video i'm sure it's a great one as usual, i just want to say that i'm a writer, i went in the direction of selling ebooks , i put them on store than i started publishing on social media reals for my poems/ my movie/book ideas in a captivating way but the problem is that the algorithms doesn't help I don''t reach the Audience i don't understand what to do

    • @oscard9429
      @oscard9429 4 месяца назад +1

      As someone who has 360 million views on TikTok and Instagram, it just means you need to make better videos at the end of the day. To get pushed out by the algorithm you need to reach certain metrics like “% of people who watched the full video”, total watch time, and shares

    • @justbelievemeditationsubli5670
      @justbelievemeditationsubli5670 4 месяца назад +2

      @@oscard9429 thaank you for you response, I appreciate it I relly try to work on the quality as much as i can but I will try more and don't give up thank you 💕

  • @Fakery
    @Fakery 4 месяца назад

    Nom nom

  • @themuslimbusinesscomments
    @themuslimbusinesscomments 4 месяца назад

    hey alex, we need a full long form on proof promise path

  • @SilvioRemada
    @SilvioRemada 4 месяца назад

    Hey, could you sell your books in Portuguese, I bet many who speak Portuguese (including me) are dying to read

  • @alighorbanian
    @alighorbanian 2 месяца назад

    No CTAs in organic content, you build the goodwill with organic content and you use the ad for CTAs. The ad is all CTAs. If you put the ad and CTAs in the organic content, it kills the viewer relationship with the organic content.
    3 to 1 ratio, 3 goodwill 1 ad.
    You need more presentation skills.
    Try to put more time into quality rather than quantity.
    New Algorithms value quality over quantity.
    Quantity translates to quality.
    The big 3 Ps, Promise, Proof, Path
    Three elements to a brand:
    Influence: strong - weak
    Direction: toward - away
    Reach: a lot - a few
    Brand is built through association.
    Hack and shortcuts are stupid.
    The algorithm of the platform is to always keep the viewer on the platform so if your objective correlates with platform’s objective, you will never have problem.
    Volume is important.
    Tweets are the main source of content.
    Have a place where you put all of your ideas, all of your thoughts.
    Document in real time.
    Read back on your calendar, your journal.
    I’ll document in real time, I look at my calendar, what i have learned.
    Drink in a ton of data, you circle out the pattern that you see.
    Food? Num Num?

  • @polarizeyou
    @polarizeyou 4 месяца назад

    You know what else Mr. Beast said?

  • @letelba1
    @letelba1 4 месяца назад

    If anyone needs an agency that's killing right now on content production, hit me up.

  • @KaranpalSingh-l3u
    @KaranpalSingh-l3u 4 месяца назад

    Why 23 mins felt like 2 mins 🤔?

  • @devonrd
    @devonrd 4 месяца назад

    Nom Nom?

  • @astrawboiii1853
    @astrawboiii1853 2 месяца назад

    The muscles is distracting 😅

  • @angelodoevendans
    @angelodoevendans 4 месяца назад

    So no cta in organic content?

  • @tommasterplus
    @tommasterplus 4 месяца назад

    This video could just become a mini book.

  • @multivideos951
    @multivideos951 4 месяца назад

    Early gang >