What makes a brand iconic, scientifically

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  • Опубликовано: 20 ноя 2024

Комментарии • 184

  • @Fidazexpo
    @Fidazexpo 3 месяца назад +46

    as a marketing student your explanation was better than that of the professors at certain marketing universities, nice content

  • @ChrisCammarano
    @ChrisCammarano 4 месяца назад +109

    The interactions between you and Veljko were hilarious 😆 Make him your first pick for the next video!

    • @cryz_yt
      @cryz_yt 4 месяца назад +1

      trueeee

  • @movementcreatorTV24
    @movementcreatorTV24 3 месяца назад +25

    As a behavioral science researcher that uses consumer psychology to grow businesses, this is a well-made, informative, and FUN video to watch. Great job, Tejas!

    • @rezaaldiansyahm
      @rezaaldiansyahm 3 месяца назад

      This is a bit out of topic, but do you have book recommend for consumer psychology?

    • @movementcreatorTV24
      @movementcreatorTV24 3 месяца назад +1

      @@rezaaldiansyahm hey there! I am happy to give you my humble recommendations. There are so many great books on consumer psychology out there in my opinion. But to have a better idea of what to recommend you, it would be helpful to know why are you interested in consumer psychology? What do you want to learn about it in particular and why? That would give me a better idea on what to recommend.
      Having said that, a good “entry” level book can be Nudge by Richard Thaler and Cass Sunstein

    • @rezaaldiansyahm
      @rezaaldiansyahm 3 месяца назад +1

      @@movementcreatorTV24 Thank you so much for the reply! I wanted to learn more about consumer psychology after reading Competing Against Luck, where the author explained a theory that a product shouldn't be simply answering the basic needs, but needs to consider the social and emotional needs. I believe reading more information regarding consumer psychology helps me understand this better so I can serve customers better.
      I will try Nudge, it looks good in giving me a general idea of decision making. Thank you!

    • @movementcreatorTV24
      @movementcreatorTV24 3 месяца назад

      @@rezaaldiansyahm happy to help. I can send you more recommendations later. Let me know what you think about this one. 🥋🙏🏽

  • @bryanteehee682
    @bryanteehee682 4 месяца назад +38

    Tejas just does not miss man, always love how reflective your videos are, helping viewers like me become more aware of the way the world around us works!

    • @TejasHullur
      @TejasHullur  4 месяца назад +4

      Thank you bro! Growing with everyone :)

  • @pranavt1888
    @pranavt1888 4 месяца назад +115

    Did Colt dirty with the unrecognised cow lol

    • @ColtKirwan
      @ColtKirwan 4 месяца назад +22

      Atleast you recognized my cow

    • @jibrooster
      @jibrooster 4 месяца назад

      @@ColtKirwan LOOOOOOOOOOOOOOOOOL COLT UR VIDEOS AWESOME

    • @watertower1
      @watertower1 3 месяца назад

      Did Cole wrong why are you still preteneding

  • @tatsukimasu
    @tatsukimasu 2 месяца назад +20

    Why everyone in this video has 80s mullets💀?

  • @mubikishore
    @mubikishore 4 месяца назад +84

    MAN when you said both were the same orange juice! it hit so hard.

    • @TejasHullur
      @TejasHullur  4 месяца назад +6

      Hahahhaa I like to manipulate

    • @nehnXD
      @nehnXD 4 месяца назад +1

      Yoo Mubi! Didn't expect to see you here. Great stuff man!

  • @valentinn3507
    @valentinn3507 4 месяца назад +12

    Dude, this is an amazing video! Super entertaining and interesting all the way through, well engineered simplified examples, nice music with perfect volume, interesting creative shots, pretty valuable insights, damn, I don‘t know what to say. Great job, keep going!

  • @DonalChomal
    @DonalChomal 2 месяца назад +3

    after a really long time, youtube feels so back. That's an amazing video. From the set of experiments to filming to delivery, good work.

  • @Hooria.asghar
    @Hooria.asghar Месяц назад +2

    Just came across ur channel today(subscribed 5 mins into the video😁) and I'm absolutely in love with ur content. you deserve way more recognitionnnn keep grinding man ❤

  • @boldenggar
    @boldenggar 4 месяца назад +6

    One of the best videos I have seen on branding ever. Actually one of the best videos I have seen so far this year. Great work 👍 keep it up. I am now subscribed.

  • @Joshpods
    @Joshpods 4 месяца назад +8

    RUclips algo is mad for not promoting this content frfr. Another banger from tejas. Btw gabe itch 🤣🤣

    • @TejasHullur
      @TejasHullur  4 месяца назад +2

      CHILLLL. just wait, takes a minute for me!

  • @JeremyCohen
    @JeremyCohen 4 месяца назад +4

    videos just keep getting better and better Tejas! the brand is strong

  • @vincebalsamo
    @vincebalsamo 4 месяца назад +4

    Congrats for this man! I can only imagine how much effort you put into this

  • @janik9699
    @janik9699 4 месяца назад +5

    Thanks man for the work you put in those kind of videos, really enjoy your vids. Keep killing it :)

  • @kyungwooky
    @kyungwooky 4 месяца назад +2

    TEJAS! Your videos are so fun to watch and they are literally the only videos I can watch till the end without even having a second thought

  • @ParthBavkar-e2s
    @ParthBavkar-e2s 3 дня назад

    I didn't expect this video to be THAT informative, but y'all proved me wrong, it was very informative and helpful, Thanks for sharing your research about Branding. And great content style, I like it

  • @VaultAgency
    @VaultAgency 3 месяца назад

    Wow, I'm half way and just wanted to say: I love the story you tell and the way you make these videos with your friends. It feels pleasend to watch and this is actually one of the few videos I didn't play at 2x speed. Keep it going!

  • @Methodiev
    @Methodiev 4 месяца назад +2

    I associate your videos with ambition and ingenuity. You manage to find worthwhile topics and present them in an understandable manner. In terms of branding the thing that comes to mind is the handwritten notes. Maybe try something with that

  • @Theonlymutaz
    @Theonlymutaz 2 месяца назад +2

    This channel is way too underrated

  • @_BradSki_
    @_BradSki_ 3 месяца назад +4

    Found your Olympics video and loving the channel so far, keep it up!!

  • @Jeevanadalli
    @Jeevanadalli 4 месяца назад +3

    Your videos are absolutely incredible! Goddamn dude I’ve now binge watched 3 of your videos! Your channel is going to blow up at some point. Keep going man.

  • @jasnvisuals
    @jasnvisuals 3 месяца назад +1

    the production quality is insane. insane!!

  • @dhruvil_jpg
    @dhruvil_jpg 4 месяца назад +3

    Heyy Tejas, really loved your content like the way you film it, edit it , its just my vibe. Infact, i binged watch all of them. Keep doing what you do, and waiting for the next one😋

    • @TejasHullur
      @TejasHullur  4 месяца назад +2

      Means the world :,)

    • @dhruvil_jpg
      @dhruvil_jpg 4 месяца назад

      @@TejasHullur much love brother 💗

  • @CuttingEdgeSchool
    @CuttingEdgeSchool 4 месяца назад +4

    This is such high quality content.

  • @werewolfpreyan
    @werewolfpreyan 4 месяца назад +2

    The moment the person knew he was going to be tested about Brands, you had introduced Hawthorne Effect which killed the experiment!
    I understand you are not a researcher, but because you are trying to go about this "scientifically", this should be made clear. Good video nonetheless:D

  • @orbitforcreators
    @orbitforcreators 4 месяца назад +2

    Yo Tejas that was better than most marketing classes! Well done.
    What I'm left with now is how do you effectively build an underdog brand ...

  • @yashrajgoyal2557
    @yashrajgoyal2557 29 дней назад

    It was easy to learn through watching experiments done in real life.
    You earned a like.

  • @ayyjayy2583
    @ayyjayy2583 4 месяца назад +2

    I expect deep dives behind the why?? of things. Goofy yet creative demonstrations followed by dope video angles.

  • @NikkiOliveira
    @NikkiOliveira 2 месяца назад

    Please please please make more branding/marketing videos!!!!!!! This was amazing.

  • @RangerBloxs
    @RangerBloxs 4 месяца назад +4

    This guy is too underrated

  • @merlangos
    @merlangos 4 месяца назад +2

    "nah I need US currency, I see a $100 right there" LMAOOOOOOO

  • @jayhoovy
    @jayhoovy 4 месяца назад

    Oh shit Tejas! This video is so timely - I've been ravenously studying brand recently - thinking a lot about how to make Stan on the level of the Nike's and Apple's and Red Bull's of the world. Excited to dive in!!!!

    • @jayhoovy
      @jayhoovy 4 месяца назад

      this was SO GOOD dude.

  • @carlosbarriguete2353
    @carlosbarriguete2353 3 месяца назад

    A new subscriber here from Spain! Great content, fun video to watch and very accurate information! Keep it up buddy!

  • @snehpatel649
    @snehpatel649 4 месяца назад +4

    Really good analogy to understand complex things into simple. Relly like a video. I am starting e commerce brand this will help me to understand branding and how to market thanks!

  • @hassanalokaily
    @hassanalokaily 4 месяца назад +2

    the score on this video was awesome, good stuff!

  • @Robin-ps9wq
    @Robin-ps9wq 4 месяца назад +2

    I think something you may want to consider is pushing people to communities like discord surrounding your brand because I was gonna go into your description to see how well put together it was and I was confused to see no links

  • @byrileycoyote
    @byrileycoyote 4 месяца назад

    you gotta bring back Veljko, he was hilarious
    also, to answer your question at the end, myself being someone who tunes in to every video... when going in to a new tejas video I have begun to expect high effort research into topics I would describe as being interesting enough for me to want to research them but never being bothered to do the research myself, so im stoked to have tejas serve them to me me in a nice entertaining MP4
    a bonus is i do also always hope for some space for a laugh so it doesnt feel like a lecture

  • @sumitchandan71
    @sumitchandan71 4 месяца назад +4

    U make good stuff dude.kepp doin it fella

  • @ro8510
    @ro8510 2 месяца назад

    the bossanova music just made this video 100x better, was such a nice touch

  • @ommanipadmehung3014
    @ommanipadmehung3014 2 месяца назад

    Such a brilliant breakdown of the entire process so well explained thank you

  • @jcDUBSS
    @jcDUBSS Месяц назад

    0:59 Fiji water ACTUALLY hits different though. Love me some poland spring, but Figi is ELITE.

  • @Voxelicious
    @Voxelicious Месяц назад +1

    Watching this vs TikTok or shorts 🤯

  • @hardyk2010
    @hardyk2010 2 месяца назад

    He grew up in America, still challenges insane brand pulls like a true desi. Nice!

  • @ElijahCiali
    @ElijahCiali 4 месяца назад +2

    Great video! Sticking around.

  • @narendra97boy
    @narendra97boy 4 месяца назад

    your videos are getting better each iteration

  • @SuperMustache555
    @SuperMustache555 4 месяца назад

    A great example of the Mere Exposure Effect is listening to Music. You tend to like a song better the more you listen to it

  • @timothyandries
    @timothyandries 3 месяца назад

    Now this is a RUclips video. Brilliant!!

  • @Flufi_
    @Flufi_ 4 месяца назад

    bro this is a great vid the cow thing at the start is exactly my marketing plan!

  • @vedantgugale899
    @vedantgugale899 4 месяца назад

    Love your videos and thanks for making them. It's a pleasure to watch. I love how it's a playful and not a very serious setting, perfect to relate to and also enjoy. Just sharing a feedback, i thought the the topic of the video was very interesting but the value or insights from it did not come off strongly. it was more of a vlog and entertaining, but i'm not able to summarize strong insight that would be valuable to me. i think there's potential to make it better hence sharing. kuddos and best wishes

  • @kelrex7740
    @kelrex7740 4 месяца назад

    This is actually such an interesting and knowledgeable video I hope you get more viral because people needs to see this or the martix is trying to stop you because you are exposing all kind of sort of stuff anyways love your videos

  • @shaficzziwa
    @shaficzziwa 2 месяца назад +2

    I like the cows smile

  • @vijaykrishnan7797
    @vijaykrishnan7797 4 месяца назад

    love this channel and your fresh prespective , its very caesy neistat-esque and I love it .

  • @LouisSchweizer
    @LouisSchweizer 4 месяца назад

    A Day with a Tejas Upload is a Great day!

  • @notadityajadhav
    @notadityajadhav 3 месяца назад

    This is what they should really teach in marketing classes.

  • @fromdonwithlove
    @fromdonwithlove 4 месяца назад

    Very interesting orange juice experiment. Love the way you think about the world, Tejas.

  • @Junker_God
    @Junker_God 4 месяца назад

    Love this format of video keep it up man!

  • @KingCharge
    @KingCharge 4 месяца назад

    Amazing as always, but now I really want that Apple monitor...

  • @cryz_yt
    @cryz_yt 4 месяца назад +2

    I love that channel man. Keep it up. Every Video hits hard

  • @Zaci_boi
    @Zaci_boi 4 месяца назад

    Great video been watching from the start!!!

  • @chigonkwo
    @chigonkwo 4 месяца назад

    You're doing really great man, learnt a lot.

  • @dennismolina1127
    @dennismolina1127 2 месяца назад

    I love how branding is being demonstrated and dramatized here.

  • @sesebere
    @sesebere 4 месяца назад

    This is the first video from your channel I've watched. It was good. I consider it unique. I'll likely check out more lf your content 👍

  • @saeyoungpark9823
    @saeyoungpark9823 2 месяца назад

    Holy shit. This content is legit.

  • @createdbyrohan
    @createdbyrohan 4 месяца назад

    This reminds me of the concept Primal Branding

  • @clicktaofficial
    @clicktaofficial 4 месяца назад

    Forever learning. I’m not “loyal” to many channels, but you sir. Consistently are worth the watch every single time.
    For your stat calculations I hope this helps… I as a viewer expect “To learn something that helps me to leverage my position in the creator economy better, primarily from a theory standpoint with a few practical to-do’s mixed in.”

  • @SHRUTISAMANT777
    @SHRUTISAMANT777 4 месяца назад +2

    @Tejas Hullur, interesting video on branding!

  • @33kappa1
    @33kappa1 4 месяца назад

    loving this algorithm recently

  • @terrenceblake3216
    @terrenceblake3216 3 месяца назад

    thi was great and V needs a show or standup lol💪🏾

  • @rkumarv
    @rkumarv 4 месяца назад

    this is the one that will go mega viral

  • @KingT3ch
    @KingT3ch 4 месяца назад

    Great Video Man Keep Killing It

  • @a.dreuss
    @a.dreuss 2 месяца назад

    bro created a brand marketing masterclass and droped it in silence

  • @ojokia
    @ojokia 2 месяца назад

    Great work all love from Uganda

  • @afradahsan3514
    @afradahsan3514 2 месяца назад

    yoo nice contents! keep it comin'!

  • @snsmystic
    @snsmystic 16 дней назад

    I love the organic free hand camera work expect please use a post edit stabilizer or a camera stabilizer. I'm 1 minute into your video and already getting motion sick.

  • @hoomantheofficial
    @hoomantheofficial 4 месяца назад +2

    Tejas's videos are just better.

  • @ManuelBoza
    @ManuelBoza 4 месяца назад

    I’ve learned so much. Ty g

  • @Neehar.Design
    @Neehar.Design 3 месяца назад

    Your way of storytelling had a bit of Casey neistat style. Is it intentional?
    As an aspiring branding & visual identity designer I love it 😍

  • @grantelsenpeter5553
    @grantelsenpeter5553 2 месяца назад

    This is a phenomenal video wow

  • @randomguyonsake
    @randomguyonsake 4 месяца назад

    Man! Love that mic. Which one is it?

  • @notahmed
    @notahmed 4 месяца назад

    Hey Tejas, love your videos but I’ve been meaning to ask what kind of lens/lens attachment do you use in your videos for that circular kind of fisheye effect like at 0:25

    • @TejasHullur
      @TejasHullur  4 месяца назад

      11mm Sony APS-C!

    • @notahmed
      @notahmed 4 месяца назад

      @@TejasHullur that makes so much sense now. You mustve been using a APS-C lens on full frame. Causing the pinhole effect in video

  • @riteshpal2070
    @riteshpal2070 4 месяца назад

    As always your videos are amazing but I don't even recognize this is your video by thumbnail then I saw your channel . I mean you should put your face or maybe a unique logo branding in corner on your each thumbnail ❤

  • @snehpatel649
    @snehpatel649 4 месяца назад +2

    Hey Tejas what is the board behind you some days crossed or like that

  • @christiankalala840
    @christiankalala840 4 месяца назад

    Wonderful video!!!! 👏🏿👏🏿👏🏿🔥

  • @oc7445
    @oc7445 4 месяца назад

    its not just the swoosh on the socks.. its the comfort and quality..

    • @dauts
      @dauts 4 месяца назад

      the socks are extremely comfortable, best socks I have ever owned

  • @toluwaniokinbaloye250
    @toluwaniokinbaloye250 4 месяца назад

    Super insightful

  • @HarishBabuM
    @HarishBabuM 4 месяца назад

    Bro is livin'in the kids bedroom

  • @mildlyconcerning
    @mildlyconcerning 4 месяца назад

    This is like a better quality Vox

  • @savageyota
    @savageyota 4 месяца назад

    Ayyyyy Domino’s gang checking in

  • @SuperMustache555
    @SuperMustache555 4 месяца назад

    Getting Domino's in New York City is wild

  • @someone6927
    @someone6927 4 месяца назад

    dude u make such good videos

  • @Notxashamad
    @Notxashamad 4 месяца назад +2

    Sick thumbnail ✅ sick video ✅

  • @KonarkMarwaha
    @KonarkMarwaha 4 месяца назад

    Amazing video ‼️

  • @bots21
    @bots21 4 месяца назад

    Bro i dont see the up and downs like you had in your how expensive is new york video. Maybe thats why it feels really along and a little boring even though its a great video overall. i just cant keep watching it for 24 minutes. keep it up man

  • @amaegbutah5957
    @amaegbutah5957 4 месяца назад

    Another banger!!!

  • @Jan-wp9fn
    @Jan-wp9fn Месяц назад

    Can you link your sources please? I would love to dig deeper

  • @abubuisness4363
    @abubuisness4363 4 месяца назад

    Boi The Lifespan Of any Branded (apple/samyang) Electronic Device is better Than Others

  • @RocSandy
    @RocSandy 4 месяца назад

    Let Tejas Cook! 🗣💯

  • @mugto2308
    @mugto2308 4 месяца назад

    🔥🔥🔥

  • @Tyoxy
    @Tyoxy 4 месяца назад

    Very cool video man