DPLA - The Banned Book Club (case study)

America is facing a book banning crisis. Conservative politicians are silencing Black, Brown and LGBTQIA+ voices by forcing librarians to take their books off the shelf. In 2023 alone, 3,059 books were banned - more than in any other year. The Digital Public Library of America holds that our democracy relies on our freedom to read. And believes books should always be available to everyone.
The DPLA created the most up to date database of all of the books banned in America. Then, geo-fenced the exact footprint of every library that banned the books - and made those books available for any person when they are within those very libraries. Sending a strong message to the book banners - that every time they try to take a book off the shelf, the DPLA will put it right back, virtually.
The Banned Book Club was launched in partnership with President Barack Obama, the most notable defender of our freedom of speech. The campaign reached people in the more than 20 states that have books banned with geo-located Instagram and Facebook ads, that alerted people just as they were near those offending libraries.
The Banned Book Club is a social first, digital solution designed for the future. Whenever a book is banned - it can simply be added to our dynamic database, making it available instantly in any library. Ensuring no book is ever banned again.
AWARDS
Cannes Lions 2024
- Gold and Silver in Media
- Bronze in Digital Craft
- Bronze in Direct
D&AD 2024
- Bronze in Creative Transformation (Services)
- Bronze in Direct (Digital)
- Bronze in Entertainment (Experiential)
- Bronze in Experiential (B2C Activations)
- Bronze in Impact (Initiative)
One Show 2024
- Best of Non-Profit
- Fusion Pencil
- 3 Gold in Experiential & Immersive
- Gold and Bronze in Interactive, Online & Mobile
- Silver in Creative Use of Technology
- Silver and Bronze in Integrated & Omnichannel
- Bronze in Creative Use of Data
- Bronze in Cultural Driver
- Bronze in Design
- Bronze in Direct Marketing
- Bronze in Social Media
Clio Awards 2024
- Gold and Bronze in Creative Use of Data
- 2 Silver and 1 Bronze in Digital & Mobile
- Bronze in Branded Entertainment & Content
- Bronze in Experience & Activation
CREDITS
Brand: Digital Public Library of America (DPLA).
Creative Agency: FCB, Chicago.
Production Company: 456 Studios.
Account Associate: Melina Weil.
Account Director: Andrea Blythe.
Account Executive: Jack Dunaway.
Account Supervisor: Jennel Oddo.
Associate Creative Director: Jake Roland, Kelly McGuckin.
Associate Manager, Influencer Marketing: Samantha Merkin.
Audio Engineer: Batsirayi Zesaguli.
Chief Creative Officer: Andres Ordonez, Pedro Perez.
Content Creator: Chris Colvin.
Creative Director: Alan Shen, Chris Walker.
Design Director: Megan Musgrave.
Director: Micah May.
Director of Strategy: JP Palmer.
Executive Creative Director: Bruno Mazzotti.
Executive Director: John Bracken.
Executive Producer: Lexie Tankersley.
Executive Vice President: Shannon McGovern.
Global Creative Partner: Danilo Boer.
Global Creative Producer: John Bleeden.
Head of Design: Michele Morales.
Management Director: Mack Hans, Rocki Hunter.
Managing Editor: Gus Spelman.
Motion Design Director: Mike Czernuik.
PR: Current Global.
PR Senior Manager: Josephine Mallari.
Senior Art Director: Max Franklin.
Senior Copywriter: Nick Farley.
Senior Producer: Anita Koltun, Shannon Clash.
Senior Project Manager: Lily Clark.
Senior Vice President: Chris Hamilton.
Studio Director: Roman Mendez.
Technical Lead: John Skibicki.

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