Say Goodbye to the Big 12…A Name Change is Coming
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- Опубликовано: 3 окт 2024
- Part 2 of my conversation with Nick Pardini from @AFNick. He joins me to break down the value of the Big 12 selling its naming rights and the risks associated with getting involved with private equity.
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Thanks for having me on. I think that if you rename it, it should be the AllState Conference or League. It makes no sense to keep the number with 16 teams.
Yeah…. Numbers or directions are antiquated ways of naming conferences..
Honestly my favorite conference name out there right now is the “American Athletic Conference”… covered all the bases.
It’s about survival. A name change is not ideal but is worth it if it allows our schools to remain at the table.
🎶You'reInGoodHandsWithYormark🎶
The fact that this guy is stating not well known acronyms such as LBO is pretty impressive for John Kurtz to get someone who knows that complexity and detail.
Well it ain't the big 12 anymore anyways night as well change it
Funny thing is, I can’t remember an endorsement that lead me to buy that product.
Most don’t use the product they endorse.
Adding a sponsor name to the league name makes sense but not keeping the entire league name hurts branding for future deals.
I'm fine changing the conference name to maximize revenue. Private equity is a disaster waiting to happen though imo. I don't think the brand of this newly named conference will grow enough to offset giving up 15-20% off the top
I don't know if this is a good idea. I recall when Houston, Cincinnati, and UCF joined the Big East, and then it changed the name to the American Athletic Conference. I think it hurt the brand a lot.
@root8272 AAC came around from the football schools that left the Big East. The Big East name was kept by the basketball schools.
@@davidjorgensen8635 Not correct. The AAC were the legal owners of the "Big East" name. They sold it to the "Catholic 7" schools that left. Under no circumstance did those schools have the right to retain the name otherwise. They had left the conference, and had no legal right to the name.
@@root8272you are correct. In fact originally before Aresco took over, the original plan was the FBS football side be called AAC and everything else would be Big East, including the academic side of the schools. When they pitched the idea they thought they could get a better deal than 10 million dollars per school and the non FBS football schools in for Olympic sports and non-football sports/non-Olympic sports could get their share better than 6 million dollars. The outgoing commissioner along with the incoming commissioner in Aresco both kind of botched it but so did the non FBS football colleges too. To salvage the situation and at least be the highest Non-Autonomy Conference going forward with such schools backing out of joining as Boise State, BYU, San Diego State, and others, they renamed the entire conference the AAC and legally own all academic and athletic history of the Old Big East and as you said, “sold the old name to the private Christian schools”, because not all were Catholic as that was a misnomer as well. It is what prompted Larry Brown at SMU and whats her name at Tulsa to piss and bemoaned about in regards to changing men’s and women’s basketball competition immediately after they both were excited about the prospect matchups. So this is not the same thing or situation with name change potentially. But with the AAC the name change was not the cause of them losing Authority and Autonomy and Power Status. I know on the surface it looks like that but not the case.
@@root8272 Okay... I actually thought it was the other way around. I thought the basketball schools had the option of selling it to the AAC and thy turned it down. I don't know how much the AAC received for the naming rights but I agree, they should have kept the Big East name.
@@davidjorgensen8635 It's not a surprise that you thought that way. The media and a lot of other people have talked about it in some very unusual ways, in presumably an attempt not to sully the "Big East" name with the likes of the AAC.
It’s all too much. There are other revenue stream that should be investigated first. This dilutes the conference brand which might bring in revenue now but actually decreases the enterprise value of the brand. Come on people.
Get it done
The “Mayhem Conference/12/16” by Allstate.
Forget the numbers and it should be The Allstate Mayhem Conference or Allstate Conference of Mayhem.
The Allstate 12? Seems hard to get respect after that. This is mostly an R1 conference with some AAU schools in the mix. We can't find a more dignified answer? 16 business schools can't solve a real world problem?
You have or we have several R2 schools in the Big12 which is something that BiG10 and SEC do not have. The Big12 is not as academically prestigious as SEC and definitely the BiG10. But I don’t think they totally change the name. They could but don’t think they will. It will be Allstate Big12 or Big12 brought to you by Allstate. But I agree there are way too many conferences with name or word “Big” in it. But if Allstate decides to sell their 20% naming rights to whoever and whomever, does that mean conference changes name again? He brought up English Premier League and was still called that when Barclays was a naming rights owner as a PE. So I think the Big12 will require whomever is the Private Equity Company or Corporation involved to have Big12 in the name as a surname or whatever.
@@michaelwall3393 Dude don't be that way especially since your facts are wrong. One, I never brought up the SEC or Big 10 in this post. Two, after Texas and Oklahoma leave, the Big 12 will have 16 institutions and 14 of them are R 1. Only 2 religious schools, Brigham Young and Texas Christian are not and they are pretty much universally considered good schools. But I am so past academic smack. I'm just correcting your facts. My only point is that with all this brain power--and you can deny that we have it, fine --that we can't come up with a better solution other than selling ourselves like another profession does?
So if interest rates go through the roof with a trashing economy, how will that effect things?
Private equity would get creamed.
How 'bout the FLYOVER FUN BUNCH!
Yeah how bout naming it the Allsups 12 and I free burrito too 😅
All the conferences may change their names as they look nothing like what they were at formation.
The name "BIG XII" or "BIG 12" sucks as too generic and common; however, ironically it is likely mow far more familiar due to this realignment story. On the other hand, the cool shaped icon, badge, whatever it's called is great.
The conference will likely be forever based around Texas and the Plains, so some name that reflects that geo core.
So what if it’s sofi stadium or the Tesla 16 conference, if it gets the $ to compete I’m in
If Private Equity buys part of the value of the conference, it's a gamble on our part that the value of the conference will grow fast enough to make up for the dollars that will be paid out to the Private Equity group (20% of our conference revenue?).
Grow faster than that, happy day! Either shrink, stay the same, or grow but grow slower than that, we'll have to live with less money than we have now ... FOREVER (because if we're poorer, we'll never have the cash to buy back the part of the conference that Equity owns).
I still like The Buc-ees Big 16 is the best choice.😱😂
This is gonna be kinda silly having The AllState Conference and The Phillips66 Conference and The SmashBurger Conference.
Hopefully, very smart people are at the helm. Let us all pray for College Football.
AHHAHAHAAHAHA!!!....STOP IT! STOP IT!....YOU'RE KILLIN' ME!😆....very smart people at the helm!....I' M DYIN'!!!!
Football, basketball and perhaps baseball need to be reclassified as semiprofessional sports and a wall put in place between those 3 sports and pay the players and force them too learn about contracts and saving money and forget education
The Progressive Conference. Or All State Conference. 😂😂😂😂😂
Oh my god I hate the he'll out of the progressive comm so much. 😮
Sounds kinda Left Coasty...I'm agin' it!....😫
Wow - Nationwide is based in Columbus - they should jump on B1G - it desperately needs a new name also.
Actually B1G is a perfect description for that conference.
Mmmmm...how 'bout the BUCKERINE CONFERENCE...😵
Good by big 12! Arizona, Kansas, Oklahoma state and Utah headed to the ACC. RIP!
Jeez, really?
The Allsups 12 is what you get now .
Humor:
Buc-ee'sBig12Truckstops [Conference]
The Pirate 🦜 Conference! TPC! TPC! TPC!
'EY MATE!...YE CAN WALK THE PLANK!....ARRRRGH!!
That would be a dumb move
See ya 👋
Do you think the SEC will become the Geico Conference? The Big 10 will become the Chevrolet Conference? Of course not. So let's dispense with this absurd, demeaning idea.
Listen chump...its either absurd , demeaning ideas😡...or no idea at all....
12 is stupid…cut out the numbers.n
This will at least be a 2 million NIL boost for each school. Every bit matters
It could buy a forward from Illinois
@@wetblanket1977 people are looking for a education and money. fun towns and nice weather