Gamecity XP Boost: Steam Demos Done Right - with Chris Zukowski

Demos can be a highly valuable marketing tool for indie developers - if they are done right. Chris Zukowski guides us through the most important questions when setting up a demo: how to design it, when to launch it, and how to make best use of the tools Steam offers for the marketing of demos.
Chris Zukowski, game marketing consultant, strategist and founder of howtomarketagame.com is a close observer of the indie game market and an extraordinary speaker. In this talk, he shares his deep insights, guided by his passion to support indie game developers with his expertise.
About Gamecity XP Boost:
The games industry is ever changing, inspiring new trends and opportunities. That means there is always room for learning something new and our XP Boost series is the perfect place to widen your horizons. In this event series we want to cover all sorts of topics and trends that spark the interests of indie devs, no matter how long they have been in the industry.
Learn more about Gamecity Hamburg and get in touch:
🌐 Visit our Website: www.gamecity-h...
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[@hotworlds]

good talk but I did laugh at star wars as the example when it was the one of the biggest movies of all time on release with the most famous opening text crawl of all time. Ofc people can't turn off the steaming service when they bought a ticket at the theater

[@nuclearbeeberman]

one of the most helpful XP Boosts so far! Thanks to Chris and GameCity

[@gameboardgames]

Marketing mana from The Expert, always awesome insights to be had