1993 Cadillac Fleetwood Sales Training video
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- Опубликовано: 10 апр 2020
- This dealership training film is from a VHS tape that was sent to dealers in advance of the arrival of the new '93 Fleetwood. It shows feature highlights, as well as demographics information and buyer profiles, and details on the ride and handling, including the traction control system. Note that in several places the car is still referred to as the Brougham, and a title card mentions some of this was filmed "prior to the name change".
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The last Cadillac that was a true Cadillac.
The car is huge... But it has Style, and that's what makes it so cool.
I was 21 when this car came out and it turned my head. Would love a '96 in excellent condition!
There were a few deficiencies with this car, but for the most part it was great and a pleasurable successor to the Brougham.
It can tow 2000lbs bone stock. 7000lbs with trailer towing option package. Level control is standard.
Turn the key and go. Everything is either done automatically or done with 1 touch of a button. 1 touch climate control.
6 speaker stereo has 2 large 8" rear deck speakers. Radio has a programmable 5 band equalizer with 5 presets. Even selected radio stations can have their own individual equalizer setting per user preference. The Compression "COMP" button allows Symphony orchestra music to sound live.
Steering: Speed sensitive steering firms up at highway speeds for increased stability. Loosens up at lower speeds for boulevard cruising and effortless parking.
Engine: Chevrolet built 350 TBI. Super smooth and super quiet in this application due to electric cooling fans along with exhaust resonator and extra hood insulation. Standard platinum tipped spark plugs last 100,000mi. Oil change reminder via dashboard light. More than enough power and performance for most any normal driving situation. Very low maintenance long lasting engine with low maintenance cost due to simple design. Fuel efficient for size and weight of car.
Seats: There's heated velour seats available for those that don't want leather. The velour is actually more comfortable than leather on super hot or super cold days. The old Caddy Factory Limos didn't even offer leather in the passenger compartment, which proves velour is actually more suitable than leather.
The Fleetwood was simply a wonderful car. GM needs to give this type of car another go. Also full size station wagons need another round as well. Everyone doesn't want a Luxury sport sedan or Super Truck Escalade Wagon.
car makers tried selling full sized sedans a while ago and they didn't sell
@@kimjongoof5000 That's because they pretty much used 'excuse' engineering. Stuff like the latest MKS and Continental, for instance, simply cannot be considered an honest and full effort.
@@ImmortanDan And that’s why I’d rather buy Lexus for a modern luxury car
The '93-96 Fleetwood Brougham probably still holds the record for highest towing capacity for a passenger car (not trucks). The Caprice/Roadmaster were only rated at 5,000 lb when equipped.
IMO this is the most beautiful caddy ever designed
I'm 59 years old when I was born Cadillac Lincoln and Chrysler always made the best big cars for for yesterday's people now they're small and don't don't look too sophisticated I love big cars I am very sorry that that's gone forever I hope someday they will bring back those good memories I would American car should be🇺🇸
"....allowing the driver some sort of contact with the road". That's the Cadillac version of handling.
Those days are sadly long gone. Since then, Cadillac has been trying to appeal to a younger audience but since Cadillac’s strength always was the grey haired old guy market, it has been a disaster. But maybe today’s old guys don’t want land yachts like this.
I'm 25 and I'm probably gonna buy one of these once my current car goes.
@Kobbetop
Those buyers moved to Lexus
@@turnne and pickups believe it or not. Big, body on frame, V8 and rear wheel drive. That’s why they keep getting more luxurious. I bought a 96 Buick Roadmaster 4 yrs ago with 22,641 one owner miles, shipped it to Germany where I’m stationed and am now getting an F-150 when I return to the US in May. Have other cars too but those are my favorites.
@@janeatlantica The exception, not the rule.
@@nwezetx1 count me in as another exception : I'm 30 and I wouldn't mind owning one of these...
Or an Eldorado ETC
Or a 95-97 Lincoln TownCar Cartier edition
Thanks for posting this, this is great! I've slowly been fixing one of these up. These were great cars, unfortunately for people like me who only like these types of vehicles our only option today is to buy and maintain older cars.
Agreed. Since it doesn't seem like they'll ever come back, we just have to just maintain what we have. As such, I've bought and maintained a number of them. I get a lot of positive comments, even from young people, which makes me think there is still a market for them. Unfortunately, no modern car company will deliver, which is sad considering how much power and efficiency a new land yacht could have.
I totally agree! We just can't find decent cars anymore! Just a bunch of those awful SUVs (Stupid Useless Vehicles)!
What many forget is how fast/quick these cars were with the upgraded motor
My All Time FAVORITE vehicle!!
I think it's interesting when they talk about the "traditional" Fleetwood buyer. The "traditional" Cadillac Fleetwood buyer in those days had grown up with a certain mindset all their own when it came to motoring. These people lived through the 1950's, 60's, and 70's - a time period when bigger was thought to be safer, and rightly so. In their day, there was none of the techno-gadgetry, electronic suspension systems and structural reinforcement we have in the year 2021, so you had to go bigger in order to get that sense of luxury. The idea of luxury motoring, to this demographic in 1993, had little if nothing to do with computerized dashboards and smartphone connectivity. What they were after was safety, comfort, and convenience - and in their minds, that meant BIG... Fast-forward to 2021, and this same demographic doesn't think in terms of "traditional American luxury" as we thought of it in 1993 and prior. Today, these people are buying smaller luxury SUV's like Lexus, Acura, and even Honda and Toyota models which offer much more in terms of automated conveniences such as Adaptive Cruise Control. People in this demographic today like to sit up a little higher than you would in a traditional Cadillac Fleetwood because they like the safety and control. Sure, they won't get the same floaty ride as their parents did with traditional Cadillac Fleetwood, but a lot more is offered in smaller luxury vehicles nowadays that makes up for the loss of floatiness. It's interesting how times have changed. I mean back then, $60,000 was "high income." Wow.
Well, according to an online inflation calculator, $60,000 is like making around $114,000 today. I had a friend whose father was making north of $50,000 in the mid-90s and he was doing very well for himself.
Its everything i loved about my 2000 DeVille, but with better shapes, a better engine, and the better set of drive wheels.
My how times have changed
Where does the top heater hose torque go what are the top heater core hose go
7,000 lb towing capacity!!
I love this car. I’d get this or a Town Car of this vintage.
Imagine a Cadillac sedan towing 7000 lbs today lol
Escalade
Escalade is not a sedan
This 1992 video does a great job of highlighting the good qualities of the car, but I cannot help but wonder if it was letdown in the end, by an underlying cynical approach taken for the entire model program from 1986 to 1992?
This to me, was the last real effort by GM in this class until the not-quite there CT6 (nee LTS).
If body on frame was truly falling out of favor, Cadillac needed to really do a unibody car that went head-to-head with the LS 400 and not relied on the C, K, and G platform FWD vehicles, which itself grew stale as an approach after 1998.
The luxury imports finally took over in 1999 and the rest was history. GM should have seen this coming and reacted sensibly, but chose to focus on the GMT800 and its successors going forward.
Unfortunately, GM had split-personality issues and was trying to sabotage these cars while also trying to market them. GM planned to get rid of the big Caddy as early as 1984 and replace it with those awfully tiny FWD Devilles. Luckily they didn't end up cancelling the big Cadillac yet, but they didn't go out of their way to market them, either. Cadillac advertisements of the time either ignored the traditional Cadillac or paid it very little lip service. They let it stagnate with few updates and underpowered engines. They at least gave it a decently powered 5.0 liter engine by 1991, but the 5.7 was still optional and neither broke even 200 HP. Though a great car in its own right, the 1992 Brougham was little changed from what was offered in 1977. By the time 1993 came a long, Cadillac made an excellent car in the update shown in this video, which was even better the next year with the detuned LT1 engine. It was too late, though. Once again, they didn't go our of their way to sell it, relying only on their ever-aging legacy customers to buy it. Instead of making any attempt at marketing a quality big car to an expanded audience, they instead hoped people would go for something sportier and more European, like the Seville. Even for more traditional luxury they touted the smaller FWD Deville over the Fleetwood. A lot of the big car luxury buyers went over to Lincoln's Town Car from the late 80s to early 90s, which was selling well due to more responsive updates and marketing despite the Fleetwood probably being the better car. Cadillac wanted to shake the "old person" image, but the more they did, the more sales suffered. Ironically, the modern morons who run Cadillac succeeded in ditching the grandpa car image, and with it all of their sales. Total 2020 sales were under 130,000. In 1977, just the Sedan DeVille alone sold 234,000 units. Cadillac has long forgotten what originally made it the "standard of the world": Large, high quality, stylish, powerful, comfortable, quiet, and classy automobiles.
Beautiful cars ❤but need to be perfect type hardtop sedan and a/c color in back in roof and refrigerator like toyota crown 👑 1985 in back back seats lights yellow in window ❤❤❤
“High annual income 60k a year” is what I make now and I’m broke
Damn you inflation! Damn you to hell!
1993 dude. Minimum wage was $4.25, Skilled Labor was $25k-$35k, Middle Management i.e. area supervisor was $40k-$42k.
@@TeeroyHammermill thanks for history lesson I had no idea inflation was a thing
Me gusta el carro un Cadillac Fleetwood Brougham 1993; me pongo a imaginar una bella muchacha; soltera, libre y sin compromiso; sin tatuajes, ni piercings en su cuerpo; ella es blanca ojos azules oscuros, cabello rubio, la cara maquillada, los labios rojos y el cabello arreglado; ella viste una blusa blanca manga larga, minifalda azul oscuro, calcetines canilleros blancos y gomas blancas; ella va manejando el carro; yo voy en el asiento del pasajero; además ella es la dueña del carro; es "La Dama del Cadillac"; porqué el carro es de ella; saludos y buenos días.
I would have to choose between putting a gun to my head or trying to sell that.
Go with the gun.
This thing is a muscle car......... Impala SS with 5.7 LT1 with a luxury package. Would love to have one for $2000
Look at how phat that Badillac is!
أتمنى لو يتم إعادة صناعة السيارات الأمريكية الكلاسيكية من جديد 🇸🇦🇸🇦🇸🇦🇸🇦🇸🇦
I wish I could go back to my Cadillac dealer in Dammam and sit in one of these cars again like I did in 1996
178 000 Riyals for a brand new one off the showroom floor.
Sadly you only see these cars in the ghetto now.. How times have changed for the worst!
Gone from industry leader to industry joke !
cadillac died when they killed the fleetwood
They mention the Lexus LS400 in this video. Why didnt GM build a car that was the equal of the Lexus LS?...for about the same price the Lexus was a far more well built car with more technology and advancements
They did. Deville Concours.
@@TeeroyHammermill
No..not nearly the finish and quality of the Lexus
Add in the weaker GM engine or the later ( unreliable ) Northstar and its even a worse comparison
The first Lexus LS400 was about the same price as the top of the line Cadillac...the Seville.....and there was no comparison
They did The Fleetwood Brougham. A man's car.
@@Requiescat_in_pace
Nah...old tech and plastic trim
@@turnne I believe the Seville was more comparable to the LS400 both in performance, size and price.
Fleetwood was a different atmosphere, a car that few people would cross shop with Lexus since the to-be-buyer would likely only shop an American brand and nothing else. Talk about WW2 veterans that would likely never shop Japanese brands
After 1996 I would never even look at buying a Cadillac, they’ve all been rubbish and look like European jelly beans (ride like a bean too)
compared to the previous iteration, these things were fat, ugly hogs.