[China #1] Clothing Brand owner when you really want to say "we are unique" to people
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- Опубликовано: 8 фев 2025
- As we release our first clothing piece:
This will be included in all my future posts (24fw), and I also plan to create a voiceover video with it.
There’s so much I want to say.
However, the path ahead with Star is long, and the designs in my mind, along with the sounds and photos that express me, are countless. Just as I’ve pushed myself so far, I’ll continue to refine my skills and delicacy in expressing those ideas. So. For now, instead of discussing the future, I want to reflect on the past.
I know that no matter how long I write, the ones who will read this are going to be Star, myself, three friends who genuinely support me, and a few others who hate me and fear my success.
But when we eventually grow into a major brand with 100k people waiting for our drops, and our monthly revenue exceeds $100k, someone will meticulously study us like how I studied House of Error's beginning. For you, that future observer, I will tell you our story.
In the winter of 2023, at the age of twenty and as nothing more than an international student, I founded a company in the U.S. with Star, under our own name. Afterward, we built a website, and in the winter of 2024, we will launch the first piece under our brand name. Saying it sounds easy-but it was hard for me..
I heard countless shit from others.
A close friend, majoring in Computer Science at a prestigious university, told me I must go to college to realistically succeed in business. Another friend, studying Graphic Design, said they lacked the knowledge to start a clothing brand and advised me to attend university as well. Everyone except Star and myself relentlessly pushed me toward the “safe” path that everyone else followed. I, too, was full of doubts.
“Start from the bottom.”
It would be cool to say this but it is not my case. My parents loved and fully supported me. They believed in me wholeheartedly. I attended a Catholic private school in the U.S. It was a financial burden for my family, and I felt that weight too. Three years of studying abroad in America cost $100,000. My GPA was 4.0. Yes. I had so much to lose.
Because of that, the doubts grew stronger, and the struggle felt harder. When I told my mom I wouldn’t go to college and would focus on my work, "she cried".
There was no Plan B.I had to do everything to make Plan A work.
From early 2024, while preparing the brand, I lived like a zombie attending school. I’d go to school, do homework, study for exams, and, once schoolwork was done, I editted videos and photos, study taxes, and build our website. Looking back, I was just crazy during that time.
Because of how hard I pushed myself, I grew distant from the friends I made content with in Korea. They saw our relationship as business partners and demanded shares in the company.
To me, it sounded absurd.
I had given up college, sacrificed sleep at night, and invested money saved by skipping lunches-all while pouring my limited energy into editing and solving endless problems.
Losing those friends felt like losing my support team in the U.S. (Though everything is resolved now, at that time, it felt hopeless and crushing.)
The experiences and hardships of my past have shaped who I am today.
I am relentless.
The clothes I create are remarkable.
I can make clothes thaf uniquely express myself swhile people still want to buy.
You’ll see how much arguement I and my manufacture had while making this piece if you watch BTS video on RUclips
The logo on the back?
The factory repeatedly insisted it was too big and needed to be smaller. I told them to quit if they couldn’t do it. They eventually made it work.
The buttons?
After three revisions, we finalized the perfect version for the jacket. (The first 50 pieces will use this button, and future generations will feature a different one to distinguish them.)
The faux fur?
I wanted fur that was rugged and wild yet visually harmonious.
The two leather neck straps?
They could’ve used rubber bands to cut costs, but that wasn’t the look I wanted.
Every detail in this jacket reflects the care and dedication Star and I put into it.
Because I know my capabilities, I refused to cut corners.
The work we started after returning to Korea is now, after six months, about to culminate in a piece that will close 2024 and debut to the people.
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Jaeho is so funny
Bahahahahah you sound like you are lieing