Jaguar DOUBLES DOWN On Cringy Ad

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  • Опубликовано: 28 янв 2025

Комментарии • 2 тыс.

  • @mikebryant614
    @mikebryant614 2 месяца назад +1227

    D R A G U A R
    We put the Trans , in Transportation.

    • @jcdesantis69
      @jcdesantis69 2 месяца назад +45

      this would have been a better ad lol.

    • @paulwooton4390
      @paulwooton4390 2 месяца назад +10

      😂👍

    • @carly8056
      @carly8056 2 месяца назад +9

      😭😭😭😭☠️

    • @gsmollin2
      @gsmollin2 2 месяца назад +24

      That's good! You should start an advertising agency.

    • @tdeo2141
      @tdeo2141 2 месяца назад +27

      You’re already 10 times better than their entire advertising department

  • @ctsperformance1755
    @ctsperformance1755 2 месяца назад +815

    Catering to that 0.00001% who cant afford cars. What could go wrong?

    • @nothuman1683
      @nothuman1683 2 месяца назад

      They have an extra cup holder for the cup of maggots so they're within arms reach in case they feel thier maholes healing close

    • @bubbajones5905
      @bubbajones5905 2 месяца назад +33

      They are dropping all current models in2024 and going all electric in 2025. They have also branded themselves with a certain cultural identity. You don’t need to be a prophet to see where this is going.

    • @jeffbrassard1268
      @jeffbrassard1268 2 месяца назад +2

      Jaguar was dying slowly until now; management just committed suicide.

    • @zephyr139
      @zephyr139 2 месяца назад +20

      Maybe their market is out of touch famous gay people trying to be relevant but not understanding even other gay people. Ellen and maybe Sam Smith would buy one, that's about it. 😂

    • @pamelawainwright1438
      @pamelawainwright1438 2 месяца назад +9

      ​@@bubbajones5905 RIP Jaguar.

  • @Dolphination
    @Dolphination 2 месяца назад +956

    Naturally it's being blamed on us for not liking it.

    • @Jess_ica2927
      @Jess_ica2927 2 месяца назад +80

      I’m being forced to confront my own racism and transphobia for thinking a car ad should feature a car

    • @mickmcmenemy7701
      @mickmcmenemy7701 2 месяца назад

      We're all bigots of course.

    • @ReillyWilde
      @ReillyWilde 2 месяца назад +15

      Any true car enthusiast knows that this ad is the opposite of classic Jaguar fine automobiles over several decades. 🐆 🇬🇧

    • @mh1970
      @mh1970 2 месяца назад +38

      ​@@Jess_ica2927Now my daughter has to share a bathroom with a dude and a sedan? Where will it end?

    • @briewong379
      @briewong379 2 месяца назад +2

      ​@@Jess_ica2927 😂😂😂😂😂😂😂😂😂

  • @centurione6489
    @centurione6489 2 месяца назад +525

    Jaguar turned non-buynary.

  • @boundless-trails
    @boundless-trails 2 месяца назад +200

    I always thought that Jaguar represented class, aristocracy, sophistication, style, like the first thing that comes to my mind is someone like James Bond and not a bunch of clowns in latex pants….

    • @topspot4834
      @topspot4834 2 месяца назад +22

      Yeah, you had the same image as everyone else, cause Jaguar spent the last century making sure that's what people thought ... Then in 30 seconds they erased all of it. Truly insane.

    • @alfredjohnson2647
      @alfredjohnson2647 2 месяца назад +1

      That 'it's good to be bad' ad with Mark Strong, Ben Kingsley and Tom Hiddleston is Jag's classic image.
      Either that, or the running joke Jeremy Clarkson makes about caddish 'Jaaaag' drivers.

    • @oldhickory4686
      @oldhickory4686 2 месяца назад +3

      Yep, they want James BondAGE...

  • @Lawrence_Talbot
    @Lawrence_Talbot 2 месяца назад +1171

    Jaguar came out as Faguar

    • @smartazz61
      @smartazz61 2 месяца назад +106

      I'm really getting tired of other people coming with the coolest fucking shit that I should have thought of first.
      You rock man.

    • @ReillyWilde
      @ReillyWilde 2 месяца назад +29

      LMAO!🤣

    • @Dark_Souls_3
      @Dark_Souls_3 2 месяца назад +22

      😂😂 hell yeah best comment

    • @SCDHL4-f2l
      @SCDHL4-f2l 2 месяца назад +12

      😂 comedy

    • @SavageJarJar
      @SavageJarJar 2 месяца назад +10

      yoooo LOLLLLL

  • @WhatIsItReallyAbout
    @WhatIsItReallyAbout 2 месяца назад +363

    Far left marketing 101:
    1 - Make your advertising vile.
    2 - When people complain, scream "it's not for you any more".
    3 - Product/company fails.
    4 - Call everyone [insert identity here]__ist, and blame them for your failure.

  • @ctclardy
    @ctclardy 2 месяца назад +393

    If Jaguar was looking to fall into bankruptcy with a big splash, I think they have succeeded.

    • @Not_A_Paranoid_Android
      @Not_A_Paranoid_Android 2 месяца назад +15

      Jag is already bankrupt. They’re not selling cars in enough volume to break even. LandRover and RangeRover are propping Jag up. In the UK they’re downsizing 50 Jag dealers to 18. It’s sad.

    • @littlebigkicker
      @littlebigkicker 2 месяца назад

      ​@@Not_A_Paranoid_Androidand yet they aren't great cars sad

    • @muradm7748
      @muradm7748 2 месяца назад +1

      this was the goal of RawDong to bankrupt the company. He penetrated jaguar like a trojan horse.

    • @littlebigkicker
      @littlebigkicker 2 месяца назад

      @muradm7748 lmaooooo

  • @DrewsTurbo
    @DrewsTurbo 2 месяца назад +384

    I’m gay, love cars, work in the car industry and have driven a few Jags and man….
    At my workplace, there are a few LGBT people, but there’s no pronouns, no pride flags and no care - we just do our work like everyone else and get treated like everyone else and have never felt the need to make a fuss over sexuality.
    There’s no desire to be treated as a special class, feign prejudicial treatment, or engage in any silly activism or identity politics - we just work, like adults do.
    Jaguar, park the activism and virtue signalling and just make cars.

    • @Cyberpunk9000
      @Cyberpunk9000 2 месяца назад +26

      Love this. We are all made of the same stuff and everyone is equal. Simple. No need to force anyone’s agenda on each other.

    • @beckymurray80
      @beckymurray80 2 месяца назад +10

      ‘Feign prejudicial treatment’. Love that! Yes. The people at work who make a big deal over perceived slights are always the ones not working hard.

    • @moonbuni59
      @moonbuni59 2 месяца назад +5

      Just make great cars.

    • @debcarr
      @debcarr 2 месяца назад +8

      I like you! Well said.

    • @vintageman91
      @vintageman91 2 месяца назад +4

      Thats good and thats how it should be.

  • @klaatubaradanikto1950
    @klaatubaradanikto1950 2 месяца назад +65

    Jaguar Motor Car Company 1935 - 2024 - After a glorious life of nearly 90 years, Jaguar passed away unexpectedly last week in Coventry England apparently from a type of hemorrhage, possible of the brain. He/she was the son/daughter of Sir William Lyons, who built the company from a small motorcycle sidecar manufacturer to an iconic hallmark in the world of motor vehicles. During its lifetime Jaguar created some of the most recognizable, and alluring cars ever produced, including the Jaguar E Type. Left behind are thousands of employees, including creative designers, brilliant engineers, dedicated assemblers, and clueless upper management. Jaguar was beloved by many adoring fans around the world and will be missed greatly. Services pending.

    • @Salvation4U
      @Salvation4U 2 месяца назад +1

      😂😂😂

    • @denisef4904
      @denisef4904 2 месяца назад +2

      I'll send colorful flowers. Daisy's maybe to rawdong. Jaguar was a brand loyal customers always bought and now, it's all electric? Who's your new customer base?

    • @jessmueller8300
      @jessmueller8300 Месяц назад +1

      😂 Brilliant!

  • @TaylorMaid-ho2xw
    @TaylorMaid-ho2xw 2 месяца назад +458

    It has everything to do with sexual deviancy

    • @wn0dfh
      @wn0dfh 2 месяца назад +13

      This ad approach has supplanted the Jaguar models as most parents horrific image of "the friendly stranger in the black sedan" offering candy to school kids. Good, another public safety "Stranger Danger" ad. Maybe they can do one featuring drag queens arriving at an elementary school in different Jag-yooo-are models to host story hour.

    • @ViggoMJ
      @ViggoMJ 2 месяца назад +9

      True

    • @Gavin-qh7li
      @Gavin-qh7li 2 месяца назад

      My boyfriend drives a Jaguar and I think he might be Gay

    • @Racko.
      @Racko. 2 месяца назад +6

      thats it

    • @AbirTarafdar
      @AbirTarafdar 2 месяца назад +2

      Hahahahahahahahaha

  • @andrewthomas7202
    @andrewthomas7202 2 месяца назад +435

    These guys literally look demonic in my opinion

  • @MathAdam
    @MathAdam 2 месяца назад +366

    Whatever they’re selling, I’m not interested.

    • @timothyrussell1179
      @timothyrussell1179 2 месяца назад +3

      - not that there's anything wrong with that!

    • @Theendisnear429
      @Theendisnear429 2 месяца назад +1

      What are they selling? 😂

    • @Ninja6485
      @Ninja6485 2 месяца назад +4

      Technically nothing - they took a year off of production because they had too much inventory. That was before anyone even knew they were going to go woke

    • @tdeo2141
      @tdeo2141 2 месяца назад +1

      Honestly… if they did not have the name, Jaguar at the end, I would’ve thought that this is either a commercial for makeup or some weird fashion brand, but certais not for a car…

  • @00ga-booga
    @00ga-booga 2 месяца назад +35

    Imagine owning a jag dealership, and then hq throws this out there. Your sales force is gonna walk right out the door.

    • @Really250
      @Really250 Месяц назад

      Yeah, i was sue the shit out of them

  • @JamieLee-zc4yu
    @JamieLee-zc4yu 2 месяца назад +13

    As a English ‘woman’ Adult Human Female, I also apologise for this, We do not support this nonsense

  • @metwo1492
    @metwo1492 2 месяца назад +432

    Rawdon Glover is a professor. He works in the same department as Professors Sugon Deeznutz and Hugh Jass.

  • @LondonRednek
    @LondonRednek 2 месяца назад +981

    As a British person, I appologise, they dont represent us.

    • @Schizachyrium_Scoparium
      @Schizachyrium_Scoparium 2 месяца назад +36

      Thank you for clarification, ya’ll are cool 👍😂

    • @max_b3345
      @max_b3345 2 месяца назад +41

      I'm sorry for you guys, stay strong 🙏💪🏻

    • @LondonRednek
      @LondonRednek 2 месяца назад +26

      ​@@max_b3345 Trying...still wearing my MAGA hat every day.

    • @josedarrylalano8356
      @josedarrylalano8356 2 месяца назад +13

      I feel ya mate 😂😂😂

    • @CommanderLongJohn
      @CommanderLongJohn 2 месяца назад +12

      They do now . .

  • @gc2234
    @gc2234 2 месяца назад +185

    If you think that's funny, the CEO won an award for being at the pride march and the Chief Marketing Officer was on stage in a see through mesh shirt bragging about having 15 DEI groups. Both videos are on RUclips. It's ridiculous!

    • @mickmcmenemy7701
      @mickmcmenemy7701 2 месяца назад +29

      Let's see how many cars they don't sell.

    • @danbaumann8273
      @danbaumann8273 2 месяца назад

      You gotta wonder how in the f a company like that gets taken over by these twinks?? No, I’m not being polite or politically correct. It truly is an astounding mystery. Like wtf??

    • @mikedx2706
      @mikedx2706 2 месяца назад +19

      Groomers! Hide your cats.

    • @stevenweigel6647
      @stevenweigel6647 2 месяца назад +10

      He is a total embarrassment

    • @Hal-jc9pz
      @Hal-jc9pz 2 месяца назад +13

      A tight see-through mesh shirt *AND* a sparkly sequinned jacket! Just so ppl in space could see he was super-woke & super-gay! 🤣😂

  • @beechboi
    @beechboi 2 месяца назад +23

    Cussing out the customer for not liking your product …what a stupid sob

  • @QuantumCanvas07
    @QuantumCanvas07 2 месяца назад +13

    "The Roar Is Gone"
    Once a predator, sleek and fast,
    A legacy built to forever last.
    Now muted wheels where fire once burned,
    A noble spirit cruelly turned.
    Jaguar, why trade your soul for this?
    A silent fate, a roar we miss.
    The wild is tamed, the beast undone,
    Your glory fades, the roar is gone.

  • @Alexander-fr1kk
    @Alexander-fr1kk 2 месяца назад +154

    Keep boycotting these vile companies!!!

    • @aiglonducal314
      @aiglonducal314 2 месяца назад +5

      Oh, right.
      Cos most of us were just about to buy a freaking Jaguar.
      🙄

    • @Alexander-fr1kk
      @Alexander-fr1kk 2 месяца назад +7

      @ Disney, Target, chik-Fil-a, bud light - all the companies that have gone woke

    • @NotThatKraken
      @NotThatKraken 2 месяца назад +2

      Apparently I’ve been boycotting Jaguar since 1968. Until recently, it was because their cars were too expensive and too unreliable.

    • @Mein-Darth
      @Mein-Darth 2 месяца назад +2

      Well thats easy since i cant afford a luxury car.

    • @kylem1112
      @kylem1112 2 месяца назад +2

      Pretty easy to do considering it's not an everyday common product, and I can't afford it lol

  • @Mike-sd9we
    @Mike-sd9we 2 месяца назад +196

    "This is horrible advertising!" Signed, Bud Light

    • @Britishdave09
      @Britishdave09 2 месяца назад +3

      Budweiser called. Thanks Draguar for removing the bullseye target off our backs.

    • @kellyabrahams8958
      @kellyabrahams8958 2 месяца назад

      😂😂😂

    • @Raven_57
      @Raven_57 2 месяца назад

      😂😂😂

  • @bowty_mcboatface
    @bowty_mcboatface 2 месяца назад +295

    Yes, naming him Raw Dong Lover was indeed a self-fulfilling prophecy.

    • @TheSilentTiger89
      @TheSilentTiger89 2 месяца назад +20

      Rawdon Glover 😂

    • @elanafelberg1733
      @elanafelberg1733 2 месяца назад +4

      hahhahhahahahhahahaha

    • @galetinm
      @galetinm 2 месяца назад +2

      ​​@@TheSilentTiger89we know. Not the point. It's Raw Dong Lover.

    • @WaynoTube
      @WaynoTube 2 месяца назад +4

      Thats genuinely the 1st thing I thought of 🤣

    • @XmanSully
      @XmanSully 2 месяца назад +10

      I knew this guy once, his last name was Baba. Honest to god his parents named him Ali

  • @_XR40_
    @_XR40_ 2 месяца назад +53

    Funniest part is that it starts with "Create Exuberant", showing the most bored, apathetic people possible....

    • @Gm__MUA
      @Gm__MUA 2 месяца назад +1

      You’re right about that.

  • @Corkfish1
    @Corkfish1 2 месяца назад +53

    Any man driving a Jaguar will now have his masculinity questioned. Status symbol no more 😂

    • @User02741
      @User02741 2 месяца назад

      Conservatives who have so little masculinity that they melt down over car ads are in no place to say this

  • @CoolPapaJMagik
    @CoolPapaJMagik 2 месяца назад +191

    Whte Erasure to the extreme. Antiwhiteism in overdrive 👀

  • @stefbrooks1
    @stefbrooks1 2 месяца назад +49

    Copy nothing? I see men here trying to copy women

    • @mikedx2706
      @mikedx2706 2 месяца назад +1

      The new badge copies the Fiat 500 Armani Edition's mag wheels.

  • @donnaeturner
    @donnaeturner 2 месяца назад +84

    Appealing to the smallest percentage of the population is not business acuity.

  • @john-m1s8k
    @john-m1s8k 2 месяца назад +10

    This is a Disney/Bud light moment. Let's just sit back and count all the money they start losing.

  • @NicolasMiari
    @NicolasMiari 2 месяца назад +73

    He MUST have changed his name as an adult. There's NO way the parents chose that.

    • @MinistryofPeace
      @MinistryofPeace 2 месяца назад +11

      Thats what I think too. No way a parent did that.

    • @queenofnevers6990
      @queenofnevers6990 2 месяца назад +4

      @@MinistryofPeace at least not in that generation

    • @MaxAhumada
      @MaxAhumada 2 месяца назад

      I don't get it, care to explain? English is my second language

    • @13ShelbyGuy
      @13ShelbyGuy 2 месяца назад +1

      Not his god given name

    • @centrevezgaming4862
      @centrevezgaming4862 2 месяца назад +1

      Look up West Yorkshire towns and the name Rawdon do exist

  • @rosmundsen
    @rosmundsen 2 месяца назад +127

    I heard that Disney recast the dwarfs in Snow White with the Jaguar actors.

  • @greenlissy
    @greenlissy 2 месяца назад +63

    This is the bit I find the most frustrating. When criticised, nobody seems to stop and think "did we mess up"? Nope. Automatically just tell people they're narrow minded etc for not liking what you did. It boggles my mind that so many companies seem to think their role is to promote DEI instead of sell their products.

    • @vibovitold
      @vibovitold 2 месяца назад

      That was their idea from the start - to provoke mockery, get on everybody's radar, then frame it like it means their brand has become relevant again.
      When "people talk about us" is the metrics you're after, this is what you get.
      ...As long as you're not in the least concerned about what it is that they feel or say about you

  • @DriventoExtremes
    @DriventoExtremes 2 месяца назад +7

    There’s a charity here in the UK where one of the managers was called Maria Hock. Her husband had recently been promoted to Director level within his company, so to mark this increased status in society they double barrelled their surname by adding her maiden name in front.
    They are now the Carey-Hock’s and I’m sure that it didn’t take too long for the kids at their daughters’ school to swap a couple of letters around!

  • @KPate-y5z
    @KPate-y5z 2 месяца назад +10

    An insult to a magnificent animal.

  • @HintofPink
    @HintofPink 2 месяца назад +128

    Rawdonglover? 😆

    • @robertbogdan7100
      @robertbogdan7100 2 месяца назад +29

      Bart Simpson would be impressed.

    • @Lymehouse1
      @Lymehouse1 2 месяца назад +2

      Thank you! (It was flying over my head until you came along)😂

    • @MichaelSmith-dm2qu
      @MichaelSmith-dm2qu 2 месяца назад

      I’m pretty sure that was not his name at birth. He changed it to be more gay.

  • @seandelap8587
    @seandelap8587 2 месяца назад +104

    And watch as their sales completely tank

    • @jaredfalk7701
      @jaredfalk7701 2 месяца назад +5

      They have already tanked lol. Even before this

    • @SharpL.A.
      @SharpL.A. 2 месяца назад

      Gassssss tank

    • @aclark903
      @aclark903 2 месяца назад

      @@jaredfalk7701#Etype was the best thing they ever did..

    • @whitedragoness23
      @whitedragoness23 2 месяца назад

      @@jaredfalk7701let’s help them tank even more!

    • @the_minimalistic_adventure
      @the_minimalistic_adventure 2 месяца назад

      Look at Disney. These corporations are just ruining themselves over catering to like 2% of the US who are the woke minority.

  • @benjaminmccoy6828
    @benjaminmccoy6828 2 месяца назад +37

    “Laughing at us is hateful and intolerant!”
    “What else are clowns good for?”

  • @korbendallas2508
    @korbendallas2508 2 месяца назад +6

    That company is thinking so far outside the box that they're nowhere near the original box🤨

  • @Rama.s27
    @Rama.s27 2 месяца назад +17

    Such a shame. this brand is historically amazing

    • @rcnelson
      @rcnelson 2 месяца назад

      Great-looking cars, unreliable pieces of junk.

    • @sauceontoes3457
      @sauceontoes3457 2 месяца назад

      Was

  • @maryjowilkinson8139
    @maryjowilkinson8139 2 месяца назад +33

    That ad is revolting.

    • @gunchuikov9845
      @gunchuikov9845 2 месяца назад

      In a bad way cause its irrelevant

  • @MelissaAllen-iw9qt
    @MelissaAllen-iw9qt 2 месяца назад +81

    WTH does that “ad” have to do with cars!?

  • @austinballard7792
    @austinballard7792 2 месяца назад +54

    someone is betting against the company failing and this marketing campaign is part of an insider trading strategy to tank the company.

    • @mikedstringer
      @mikedstringer 2 месяца назад +1

      Yep. Someone is going to make money. Just not the workers at Jaguar.

    • @vibovitold
      @vibovitold 2 месяца назад

      "If we're right, people lose homes. People lose jobs. People lose retirement savings, people lose pensions. Here's a number - every 1% unemployment goes up, 40,000 people die, did you know that?"

  • @moonbuni59
    @moonbuni59 2 месяца назад +3

    My daughter is a graphic designer. Most of her friends, teachers and on the design forums think Jaguar just threw alway years of advertising capital on this. Not knowing your audience at all.

  • @Raiders33
    @Raiders33 2 месяца назад +2

    Jaguar's marketing strategy targeted a Teletubbies cosplay convention. 🤦🙄

  • @oscrglf
    @oscrglf 2 месяца назад +56

    They want to tell us that they're going all electric now and they started with this ad... so EVs are gay?

    • @zrxdoug
      @zrxdoug 2 месяца назад

      Yes. EVs are gay.
      You didn't know?
      They also have no souls..

    • @Cas_anova
      @Cas_anova 2 месяца назад +2

      That's a totally logical conclusion tbf.

    • @user-iu1ru1qz7u
      @user-iu1ru1qz7u 2 месяца назад +1

      Yes.

    • @SanchoPanza-wg5xf
      @SanchoPanza-wg5xf 2 месяца назад

      “Hello, I am an electric car. I can’t go very fast, or very far. And if you drive me, people will think you’re gay!” ruclips.net/video/X2HX5wsQVEA/видео.html

    • @Dracoti
      @Dracoti 2 месяца назад +1

      EVs definitely are 😂

  • @iriswaldenburger2315
    @iriswaldenburger2315 2 месяца назад +34

    6:00 we have laws in Germany that actually prevent people from doing exactly this. And boy am I glad these laws exist

    • @denniscampbell8363
      @denniscampbell8363 2 месяца назад +1

      Laws to force people to speak a certain way? Sorry, but I prefer freedom of speech. If you’re offended by someone’s speech, so be it.

    • @Dias_De_Noe
      @Dias_De_Noe 2 месяца назад

      @@denniscampbell8363Germans are used to it. They have 90 year old Jewish women in jail who said the event in world war 2 went a little different… from Hitler to censorship…
      They’ve been cucking since 1933

    • @preciousgibson2249
      @preciousgibson2249 2 месяца назад

      @@denniscampbell8363 while I agree that we love our freedom of speech, but I’m sick of the “diversity..” being shoved in our face.

    • @iriswaldenburger2315
      @iriswaldenburger2315 2 месяца назад +3

      @ no, the law PROTECTS children from their own parents giving them insulting name

  • @tommyrq180
    @tommyrq180 2 месяца назад +20

    The whole point of the ad is actually for Jaguar executive leadership to FEEL brave, to FEEL iconoclastic, to FEEL counter-culture, and to have someone to blame (you, the deplorable!) when they go bankrupt. Classic counter-capitalist, counter-western culture, pro-anarchy stuff they learned at university. So, mission accomplished.

  • @rodgerneeb301
    @rodgerneeb301 2 месяца назад +4

    Look up their annual sales history, I can promise this ad will not cost them more than 9,000 units per year in the United States.

  • @MrCombs234
    @MrCombs234 2 месяца назад +29

    It's truly remarkable how many of these companies have no idea how to appeal to a broad audience.
    That's what happens when you aren't hiring based on talent but based on sex and race.

  • @scottkraft1062
    @scottkraft1062 2 месяца назад +120

    His boyfriend made the commercial.

    • @st.dietrich437
      @st.dietrich437 2 месяца назад +6

      More likely, boyfriend of his wife

    • @BlighterProductions
      @BlighterProductions 2 месяца назад +1

      Or his two fathers.

    • @tommyh4116
      @tommyh4116 2 месяца назад

      That what I was thinking. I thing some P diddy shenanigans are taking place in their boardrooms! I wonder how much the boss has stocked up on lubrication and I don't mean engine lubrication.

  • @LeGreekChef
    @LeGreekChef 2 месяца назад +83

    Draguar

    • @hyghhopes
      @hyghhopes 2 месяца назад +3

      😂 👍

    • @ReillyWilde
      @ReillyWilde 2 месяца назад +1

      🤭No more Austin Powers “Shaguar”! 🇬🇧🤓

    • @jamesharris40001
      @jamesharris40001 2 месяца назад

      Fa uar

  • @gsmollin2
    @gsmollin2 2 месяца назад +3

    That's a perfume commercial. I mean it. Jaguar has brought out a fragrance. They are supposed to show the bottle so you know what to ask for at the perfume counter.

    • @lesgobrandon9826
      @lesgobrandon9826 2 месяца назад

      It looks kinda like a Xmas tree, but smooth and.. WAIT! That's a buttplug!

  • @techromancerzero2709
    @techromancerzero2709 2 месяца назад +2

    The whole brand image of Jaguar has always a particularly British tradition of old school sleek motoring sophistication.
    So many newer brands would kill for that kind of well established recognition. No matter how good your marketing team, you just can't buy the kind of pedigree granted by time and reputation.
    And they just flushed it all down the toilet.

  • @dylanbrotherton4755
    @dylanbrotherton4755 2 месяца назад +31

    "Don" also does not work in front of "Glover".

  • @sawyerleemoore
    @sawyerleemoore 2 месяца назад +15

    Trans Mission problems

  • @kellyabrahams8958
    @kellyabrahams8958 2 месяца назад +4

    Bye bye Jaguar 👋 Go woke, go broke...

  • @finnmccool684
    @finnmccool684 Месяц назад +1

    The "music" sounds like a heartbeat on ultrasound. Well, that's a switch.

  • @carlosyu5763
    @carlosyu5763 2 месяца назад +23

    SO SAD..... IT'S OVER FOR JAGUAR

  • @LindaMcDonald-i7u
    @LindaMcDonald-i7u 2 месяца назад +21

    Looks like aliens from some undiscovered planet. Its a very very disturbing advert

    • @ijustneedabeer
      @ijustneedabeer 2 месяца назад

      Standard "fashion" show honestly.

  • @edwardr1250
    @edwardr1250 2 месяца назад +16

    His name may not be attributable to his parents. He may have changed it to that deliberately for the double entendre,

  • @steveembelton8799
    @steveembelton8799 2 месяца назад +2

    Shareholders must sack the Executive!

  • @venalleader2909
    @venalleader2909 2 месяца назад +2

    there are also plenty of people named Donald Glover. It's two very common names, but NONE of them call themselves "Don" for some mysterious reason.

  • @xhowitisx
    @xhowitisx 2 месяца назад +25

    Just for your information, the Jaguar brand has been passed around so much that it it does not represent the great manufacturer it once was, pre 2000's. Another one bites the dust!

    • @johnsmithers8913
      @johnsmithers8913 2 месяца назад +5

      This, honestly, I think Tata Motors realizes that Jaguar is a losing prospect so they are putting all their DEI requirements into something that will fail anyways. Meeting Vanguard's and Blackrock's and various government requirements. That leaves more hardcore capitalist thinking for the profitable divisions.

    • @xhowitisx
      @xhowitisx 2 месяца назад +1

      @johnsmithers8913 😂 When will they learn!

  • @Univox68
    @Univox68 2 месяца назад +10

    The new jaguar ads are going to sell a lot of Volvos.

  • @G82Jesse
    @G82Jesse 2 месяца назад +8

    I am absolutely loling at "Raw Dong Lover" xD that's freaking hilarious

  • @bandohabandoha2482
    @bandohabandoha2482 2 месяца назад +1

    Tbf if they’ve lost 70% of their sales over the last few years I don’t blame them for trying something different. The problem is this is probably too different for most normal people.

  • @andrewbarton2
    @andrewbarton2 Месяц назад +1

    Why is Jaguar targeting Prius owners?

  • @chefahi1299
    @chefahi1299 2 месяца назад +8

    They nailed the demographics of their customer base, I’d say it’s a good move. The bouncer at a gay bar living in the West Village who’s a Columbia dropout is absolutely in the market for a Jaguar. Perfect branding.

  • @Raionhardt
    @Raionhardt 2 месяца назад +14

    Clearly Jaguar wanting to show how innovative their trans-mission is

  • @davidmolesworth583
    @davidmolesworth583 2 месяца назад +11

    The MD of Jaguar needs to be sacked for gross incompetence - he has personally doomed the company's future sales. Woke virtue signalling is a really bad business strategy and I am sure the consumers will inform him of this.

  • @recoverychannel657
    @recoverychannel657 2 месяца назад +1

    I feel sorry for the Jaguar, they gave the best years of their life to that bloody company.. now what hey? unemployed and on the benefit.. another bloody statistic..

  • @Ebolacrash
    @Ebolacrash 2 месяца назад +3

    His top VPs are Mike Hunt , Stew Pid ,and Phil Latio

  • @whatnew1331
    @whatnew1331 2 месяца назад +9

    Shows a great way to alienate almost all your customers.

  • @rebrock67
    @rebrock67 2 месяца назад +14

    My grandmother's name was Dorcas. She was born in in 1912 and it was a Biblical name, but I would NEVER name my kid that!!!!

    • @deniswauchope3788
      @deniswauchope3788 2 месяца назад +2

      My grannie's name was Gladys, in school they called her "happy bottom" (when they were being nice....)

    • @Lymehouse1
      @Lymehouse1 2 месяца назад +1

      The woman who invented the green bean casserole was also named Dorcas.
      en.m.wikipedia.org/wiki/Dorcas_Reilly

  • @coffeecoffee1572
    @coffeecoffee1572 2 месяца назад +1

    It's the most ridiculous ad. I mean it might be a good ad if you're trying to pick out paint colors... maybe .... Whoever is in charge of their marketing needs to be fired immediately. They stink.

  • @elishevajones6730
    @elishevajones6730 2 месяца назад +13

    Boycott Jaguar

    • @steely_Bob
      @steely_Bob 2 месяца назад +1

      I have, all my life

    • @Cas_anova
      @Cas_anova 2 месяца назад +1

      That was gonna happen organically, on account of me being broke.

    • @mikedx2706
      @mikedx2706 2 месяца назад

      Hard to boycott a car company which currently has no cars to sell, since they already stopped making them until 2026.

  • @Mikk-t2o
    @Mikk-t2o 2 месяца назад +19

    Sick 2 my stomach.

  • @jeremyalbert3969
    @jeremyalbert3969 2 месяца назад +11

    imagine owning a jaguar and they release this ad

    • @ijustneedabeer
      @ijustneedabeer 2 месяца назад

      At least Jag fans are more likely to accept it than Harley fans were.

    • @michaelwarner7311
      @michaelwarner7311 2 месяца назад

      It was at that moment you realized you F'ed up

  • @robertsweeney5635
    @robertsweeney5635 2 месяца назад

    Jag's were always renowned for their look an not their performance. The cars in the 70's and 80's broke down a lot and cost much to repair. Now they aren't even showing the cars, which are now SUV's not sleek, stylish performance cars, in the commercials.... To whom does Jaguar promote their product?

  • @pete6705
    @pete6705 2 месяца назад +1

    I still can’t understand why all these corporations are obsessed with going after the woke portion of the market.

  • @colonelinfernal5004
    @colonelinfernal5004 2 месяца назад +4

    I feel like these people infiltrated Jaguar with the intent to sabotage the brand and spit on the heritage of the company. Were they planted?

    • @mikedx2706
      @mikedx2706 2 месяца назад +1

      When they get fired by the adults at Tata Motors for this ad campaign, those guys will claim anti-LGBT+ discrimination and walk away with thousand of pounds in settlement of their meritless claims.

  • @malcomtucker7739
    @malcomtucker7739 2 месяца назад +7

    Let Jaguar double down until their old customers become NO customers.

  • @robertbongiorno4400
    @robertbongiorno4400 2 месяца назад +6

    When you spend your money on dumb ads instead of smart car design, this is what you get. The cars must look like shit if you're afraid to show them in your ads!

    • @kristinazubic9669
      @kristinazubic9669 2 месяца назад

      We’ll find out next week when they show the car in Miami

    • @knightrider693
      @knightrider693 Месяц назад

      The add cost $120 bucks 😂

  • @kyles5513
    @kyles5513 2 месяца назад +4

    Did they not learn anything from Bud Light?

  • @nickmattio3397
    @nickmattio3397 2 месяца назад +1

    “DONG!(clap clap) DONG!(clap clap)…WHERE…IS MY AUTOMOBILE?!”-Grandpa, 16 Candles

  • @freedomrulesjavier3904
    @freedomrulesjavier3904 2 месяца назад +6

    The Cover Up is always worse than the crime.

  • @BSR9797
    @BSR9797 2 месяца назад +6

    I feel so sorry for those people who recently bought a Jaguar and have already taken delivery. Can you imagine driving around and everybody’s pointing at you and laughing? You’d be too embarrassed to get out the car let alone drive it out of your garage. Playing out your sexual deviance through the company you manage product lines is at best weird. It is in reality doing everything that your shareholders don’t want you to do which is to destroy their investment by pushing away your customer base and pandering to a tiny minority who won’t buy it (or can’t afford to buy it) in any case. These people are beyond deranged. I hope Jaguar disappears down the plug hole and sink into the cesspit of wokeness where other equally moronic brands rot.

  • @toddgaak422
    @toddgaak422 2 месяца назад +9

    These people never learn.
    Go watch the managing directors speech at the "Attitude Awards". His speech was filled with nothing but the typical Woke claptrap of "inclusion", "diversity", "passion", "unified culture", "new ways of thinking", blah, blah, blah.

    • @mikedx2706
      @mikedx2706 2 месяца назад

      The ad included everything except Hispanic people and heterosexual people of any race or ethnic group. It was an Exclusionary ad video, not DEI.

  • @mrjohnnyjohnster3940
    @mrjohnnyjohnster3940 2 месяца назад +2

    Wait a minute, Donald Glover...
    Don Glover...
    Dong Lo

  • @andrewgiblin3468
    @andrewgiblin3468 2 месяца назад +1

    It’s a British cigarette company who used to make cars emphasizing being a British cigarette is the most important thing!!!

  • @WESDEANEMARTIN
    @WESDEANEMARTIN 2 месяца назад +5

    If you work for Jaguar, you should get your resume updated.

  • @ijustneedabeer
    @ijustneedabeer 2 месяца назад +5

    You gotta start wondering who is greenlighting these ads. Even if you end up filling your advertising department with DEI hires, isn't someone profit-oriented checking their work before the public sees it?

    • @mikedx2706
      @mikedx2706 2 месяца назад

      The CEO of JLR is also gay.

  • @DarthQueefious
    @DarthQueefious 2 месяца назад +4

    Turning everything lame and then attacking the customer has worked for movies and video games, let's see if it works for cars...

  • @christopherosment6862
    @christopherosment6862 2 месяца назад +6

    That company will go bust in six months

  • @siyafetsha759
    @siyafetsha759 2 месяца назад

    I wonder whether the queers will buy jaguars. Hence, they're clearly the target audience ? Everyone else has no valid reason to buy their cars anymore.

  • @55Reever
    @55Reever 2 месяца назад +1

    Completely superficial ideas from people who have no substance.

  • @davidcolf8362
    @davidcolf8362 2 месяца назад +19

    Our last name is Colf. My wife's family has a history of naming the first boy Jack. That wasn't an option for us. Her mother never understood why.

    • @gsmollin2
      @gsmollin2 2 месяца назад

      You made that up.

    • @davidcolf8362
      @davidcolf8362 2 месяца назад +3

      @@gsmollin2 Nope. 100% accurate and true. Oh, and our boys named our Westie, Jack. It's fun times at the vet.

    • @martindupont2249
      @martindupont2249 2 месяца назад

      Only rich people can afford to do that

    • @disguisedcentennial835
      @disguisedcentennial835 2 месяца назад +2

      @@martindupont2249 afford a vet trip?

  • @struwah8576
    @struwah8576 2 месяца назад +7

    Rawdon Glover's on pink Faguars, its starting to add up... it all make sense now

  • @eezonly1sand0s54
    @eezonly1sand0s54 2 месяца назад +9

    Maybe this is how corporations cash in their chips before the coming apocalypse.

  • @pjbostic
    @pjbostic 2 месяца назад +1

    “Art, Bart, Cart, Dart, Eart….”