Can you explain more about placements optimizing, lets say some campaigns top of search performing better, but some even exact target campaigns - product placement performing better. So how to optimize it?
We try to focus campaign spending on the placements that convert the best. If Top of Search (TOS) is performing well, we’ll push our spending there and reduce traction on the Product Detail Page (PDP) by using the Placement Optimization Calculator. Sometimes, exact match campaigns perform better on PDP than on TOS or Rest of Search (ROS). In those cases, we don’t push extra spend on TOS or ROS just for the sake of it. Instead, we stick with what’s working and simply reduce the spending on the lower-performing placements. I hope this helps 🙂
Can you explain more about placements optimizing, lets say some campaigns top of search performing better, but some even exact target campaigns - product placement performing better. So how to optimize it?
We try to focus campaign spending on the placements that convert the best. If Top of Search (TOS) is performing well, we’ll push our spending there and reduce traction on the Product Detail Page (PDP) by using the Placement Optimization Calculator.
Sometimes, exact match campaigns perform better on PDP than on TOS or Rest of Search (ROS). In those cases, we don’t push extra spend on TOS or ROS just for the sake of it. Instead, we stick with what’s working and simply reduce the spending on the lower-performing placements.
I hope this helps 🙂
@@Nomadzppc thank you for details, my idea was the same