Making Design Work | Michael Foley | TEDxNITKSurathkal

Great design is born out of a great understanding of people. Learn how through Michael Foley's talk on Making Design Work, as presented at TEDxNITKSurathkal. A design student from the National Institute of Design, Ahmedabad, Michael Foley joined Titan Industries as a product designer.
After spending more than a decade with Titan, where he is credited with designing the hugely popular Titan ‘Edge’ and ‘Fastrack’ watches, he set up his own design studio, Foley Designs, in 2006.
Over the last eight years, the Bangalore-based designer has stamped his aesthetic sensibilities on a body of work which, more likely than not, has a place in many Indian homes, sometimes even without their owners’ knowledge.
Foley has designed water purifiers for Hindustan Unilever and the understated but elegant packages for ITC’s Fiama Di Wills range of personal care products. He has built an impressive client list, which includes Microsoft, Godrej, HP, Wipro and Mindtree. He also conceptualised and created the baton for the 2010 Delhi Commonwealth Games. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx