it seems like “it’s so good”, “it’s so cute”, and “i’m obsessed” are the only things that influencers are capable of saying in order to describe a product. it’s interesting to me that so many people will run out to buy these things when these salespeople can’t even explain why a product is “so good” or how it’s any different from the thousands of other similar products that already exist
drives me up the wall as someone who sells cosmetics for a living. people used to be able to explain why they were personally interested in a certain product, and understood there was some kind of tangible benefit (whether finish, a shade that would look good on them, a certain ingredient). now they look at you like you're the stupid one for questioning why they came in for something a 19 yr old held up on camera for 3-4 seconds and said one of these phrases. they have NO idea why they want it, yet can't be persuaded into a different shade, formula etc that we know would work better for them.
@@coolchameleon21 I truly can’t stand it when people do that in videos (whether it’s makeup or not). There’s really nothing else to say?? I know it’s a bit harsh, but I think it makes them sound dumb. It certainly makes me feel dumb.
I might be in the minority, but I personally like the holiday gift sets (granted they are pretty much the only time of year I buy makeup). People don't realize how makeup can go bad and I think getting minis to try in a set, that theoretically you can use up, over the larger more expensive product, makes a lot more sense to me for my finances/ how often I use makeup.
Yes! If you have a smaller makeup capsule and you regularly go through and use products they can be a good buy. It's wonderful you know this about yourself
i agree, i can't realistically get through a full size mascara before it goes bad, so i buy minis. the sephora set is calling me bc i can try out multiple brands at once to see what i like without committing.
I am the same way! I love watching de-influencing videos but a lot of them regarding holiday makeup/skincare kits and the like (esp from Sephora) will look at a set and tell you to, “ask yourself, which of these items you already own. You probably already have all these super hyped products.” No??? I don’t have none of this because I can’t afford Sephora. Or they’ll say if you are really just eyeing this set for 1-2 items then just go get the 1 item full sized. No, i will not be buying $30 blush with so much product it’s going to last me a decade in just 1 shade. I still like de-influencing videos as I have a shopping addiction but in reality I think the “addiction” is just normal American consumption, but since I’m poor it hurts when I have to spend money in general lol
I feel like there’s been such a shift in the last 10 years from beauty influencers/gurus critically reviewing new products to now where people are posting ads for free in the hopes that a brand will see it and send them PR.
My ex used to say it’s not a sale unless you need it. I hate to say he was right but I now hear that every time I see a sale. I now just buy makeup and things when I need them. I avoid the sales because I buy things I don’t always need or have to give it away which means I lost money anyway because I didn’t use any of it.
I definitely need this reminder sometimes lol but I also feel like I have gotten better about not immediately jumping on sales as much since realizing how true it is that many businesses mark things down as “on sale” when really it it’s still full price, they only marked it down like 10%, or it was so upmarked before that that the sale price is what they should have been selling it for to begin with!
I never shop at Sephora but when the “kit” videos come on my feed, I immediately want to run out and start shopping. The idea that we will get “a lot for a little” is a powerful marketing tool.
Being on makeup RUclips as a young person circa 2017 was TERRIBLE for my finances. I consistently bought makeup products and accessories, both drug store and high end, that I only bought because I was convinced I needed them Turns out I didn't use 2/3 of what I bought!! It makes me sick to think about how much money I wasted just because I wanted to feel like the RUclips influencers I was watching at the time
I find it so interesting they say that you get the most value for a full size product, but for me who doesn’t go through makeup fast enough to beat the expiration date, the mini size is perfect for me because I can actually use all the product!
I don't remember where I heard this, but when I was a kid either someone told me or I read "if you weren't originally going to buy something, then you didn't save money" when it comes to sales and impulse buying. I'm still not great at managing my spending, but if I hadn't heard that saying I feel like I'd be a lot worse at it.
Videos like these (the TikToks) make me understand better why 9 year olds are going into Sephora buying retinol products. Everything is “you NEED this.” No one recommends things with a person’s individual needs or preferences in mind. The girl who wants to buy perfume without smelling it first is killing me. Do people just not have personal preferences anymore??? Will she only wear bestsellers or hyped scents?
One thing I don't love about my personality is that if I'm overexposed to something that everybody is "obsessed" with, I start to feel defiant. Gisou is one of those brands that annoys me for NO reason other than the fact that their hair oil/perfume is all over my feed.
Same with Temu here. It had started annoying me long before I realized what’s this platform is about. Only bcs whatever I was searching for, 80% were temu suggestions. I don’t know how to change this algorithm though
Ugh i’m the same way! It literally doesn’t matter if it’s makeup, music, a tv show, i won’t want it because if everyone likes something then i feel like it’s going to be mediocre. Now i have been proven wrong, I was obsessed with twisters this summer lol.
omg that is me with the Stanley's or any of the popular water bottles. I've had the same hydro flask and takeya bottle both given as gifts that have held up so well with daily use for other 7 years each. sure the Stanley is cute but I have two different functional bottles! I refuse to participate for trend only!
What helped my spending was realizing that deals aren't real. Things aren't X% off- they're just being priced what they should cost. Buying in bulk isn't a deal if you're not going to use the item in a timely manner- it just ends up sitting around. I budget for the full price of the item and if it's on "sale" that's a pleasant surprise not a justification.
That's why the one lady says (paraphrasing) "especially with the discount you get what it's worth". I almost blasted into laughter when she said it out loud and was more right in what she said than she probably intended.
What saved me money this week is waiting to get a new eyeshadow when my old ones are used first 😂 to be ones i still have ones from 2016 that are barely touched 💀
while it never put me near debt, what made me realise I don't/shouldn't buy/save for makeup at every opportunity was when, about a month ago, I had to get rid of a ton of it because it'd expired. some of it, admittedly, was around ten years old, but others were only three or four years old from when I was in undergrad for my first degree. now that I'm down to a smaller collection I use regularly on myself or on friends, I feel a lot happier with it, and I'm glad to see and hear other people encouraging others to do the same.
I started noticing my makeup going off this year. I still had a bunch of stuff from before my no buy (2019 or older) and I learned something similar from this experience as well. Thank you so much for sharing!
a fellow declutterer 🤝 i went through my makeup just this past weekend and practically eliminated all but the things i do use (a mini concealer and mascara, an eyeliner) and my eyeshadow collection since they dont go bad nearly as fast as powders/creams. the amount of expensive shit i had to throw out was sobering!
A hard lesson ive learned since finding beauty content online is: Nobody can tell what brands of makeup your wearing once its on your face. I only shop the sephora sale is for skincare I run out of, since its a tiny bit cheaper. Although you can usually find better deals on the brand's own site.
"I'm obsessed" should be said with shame. Why are people proud of being obsessed with an object. I'm very tired of the materialism. Even my children know it's unhealthy to be attached to things. Why not just appreciate things, instead of being "obsessed" with them. That shouldn't even be said in jest. The heart and mind follow our words.
7:00 during this discussion of recommendation videos vs review videos made me realize that recommendation videos are just catalogs in a different medium 🤷🏻♀️
True, but if someone has already reviewed (properly and thoroughly) the products they are recommending for the Sephora sale, then it’s not just a non-reviewed list or catalogue in order to push products and overconsumption. I review products all year long and solely based on those reviews and experience with the product will I then curate a list of the best that I have tried, in order to recommend to anyone watching who happens to be looking for another blush or concealer or foundation etc. So although I see your point, there are reviewers out there who actually do their due diligence before making a Sephora recommendations video. Just something to think about. 7:35
The obsession with getting a new blush is the one that’s frying me because other than the finish, all these different brands of blushes are not so special that you need 34 different shades of pink or peach that nobody else outside you and your overfilled makeup drawer can tell the difference. Get two, three shades max, with the right tone and chill 😭 Nobody is going to know or care that you haven’t switched up your blush color in three years, I promise.
I realized that I was being influenced to buy more and more blushes. I typically wear pink or sometimes red. Do I really need peach, plum and every other shade?? I do hit pan with my blushes; I like to wear it. But i realized that it's just not necessary to have EVERY shade imaginable and every finish possible. I like pink and I like powder. So that's all I "need". ❤
Something that keeps me from overconsuming is thinking about the exchange of time I work for the value of what I'm buying. For example, if I made $20/hrs and I was buying a $40 palette, would i be willing to work for 2 whole hours just to receive ANOTHER palette in exchange, or does the $40 hold more value. In most cases, i would not work for 2 hours just to get a palette in exchange!
Its also important to remember that makeup expires!! I know a lot of people continue to use it after the expiry date, but you cant do that for too long or it could potentially give you infections and whatnot. Could you even feasibly use all the product before it expires? A lot of this, even if you used it every single day, you still couldnt use up before it goes bad.
i just watched a declutter by a lady who got a rash on her face from expired makeup and decided she was not going to go through that again, decluttered all her old makeup
I also think people gotta remember eyeshadows can be used in a variety of ways if you are into doing art type stuff. I used my expired eyeshadow as pigment in slime and watercolours 🤷♀️ i just be creating abstract art with my old makeup
Your words of common sense are a god send. On Black Friday 2022 I spent £1000 and am still using some of the stuff I bought. Last year I spent £70 and used it all. ‘Buying to try’ really stuck with me and I totally quit flinging £30-50 on one item. I am so grateful to be healing my relationship with money. Thank you Shawna.
regarding the girl who was deinfluencing designer products... i think we need to question her wording: "the makeup you need." no one needs makeup. makeup is for fun. will someone die or greatly suffer without makeup? no. so it isn't a need.
makeup may not be an essential for everyone but i want to point out that there are utilitarian reasons why some people wear makeup. speaking from personal experience, wearing makeup can greatly alleviate gender dysphoria in some transgender people. yeah, it's not an ideal situation to have to rely on makeup to be able to look yourself in the mirror and not cringe at your reflection, but we are all influenced by societal beauty standards and being accepted by others as our gender literally saves our lives.
I would have liked it if she had also said, in addition to 'buy drugstore instead', that you don't even need to buy the drugstore item if you have enough of that item already.
A lot of people who say “it’s good for the holidays” means 1-2 uses during holiday dinner. It makes more sense to get a free lipstick sample that is 1 time use then to get a full size or mini
The ad boom / increase these brands do are really working. I hear my friends and cousins talk about “well everyone is saying it’s so good and run and get it”, then I get one of the videos they are talking about and it’s on the brands instagram, it’s just an ad? The way of marketing now it truly creating a false sense of hype and popularity to a brand or product.
My families saying is, “you don’t save money by spending money” in relation to sales. It helps! Thank you for making this video! Gift set videos always tempt me. I bought one back in 2017 and I still haven’t used up all the products yet (it was a highlighter/bronzer set a the powders are still showing signs of being ok to use). Thankfully, that’s the only gift set I bought but I am always wanting to get another one. But I know I shouldn’t so I won’t!
my advice to shoppers is consider cost per wear. your advice was spot on! even if youre saving on the total value of that bundle, if you only wear it 3 or 4 times and couldve worn something else in your collection, is it actually cheaper? i also follow this for clothes
That girl really thought she could get away with it if she just said “I don’t want to promote overconsumption” while doing exactly that lol Empty words man
Friendly tip!! If you’re in the market for a foundation at Sephora, ask for a sample. They’ll give you some in a little container that is probably enough for two or three applications. I’ve done it several times over the years to get a general idea if a specific brand/shade works for me
@@EdenNicole24 I do this and I find most times that just trying it scratches my itch get it. Or if I want two at least I can try them to see which is better instead of getting both.
I was SO fed up of constantly being sold things on TikTok that I completely deleted it 4months ago and I feel freed! Instagram too. I watch RUclips now and I like watching peoples recommendations and hauls but for me it keeps me from buying stuff. Watching them unbox things weirdly makes me get over the urge to buy. I also completely stopped buying things other than stuff I run out of because I realized that I get overwhelmed with clutter
I love your content. I am always stunned at how much crap these people consume. I am attending a wedding this evening and wearing a dress I have owned for over 22 years. It's a gorgeous dress and because it is a classic I just simply added a belt I already owned and changed it up a bit. I find so much satisfaction in NOT buying tons of junk that sits around and collects dust. Additionally I don't have debt and am able to travel and have financial flexibility. No amount of beauty products is worth your freedom.
I think short form content is also the problem. I was surprised to see Morgan Turner mentioned in this video because she does a great job at deinfluencing buying viral products and breaking down when it makes sense to buy the next viral blush, foundation, eyeshadow pallet etc. Meaning to look at if you have a gap in your current collection that you're looking to fill or what type of skin type or color suits these new product launches. I watch her RUclips videos on the Sephora Favorites kits every year and she always makes the point to say that buying them is a waste of money if you're not actually going to use the majority of the products in them. But after watching this video I checked out her short form content on the Sephora Favorites kits and that message is definitely lost. In general this is why I prefer longer RUclips videos vs TikTok and YT shorts.
Her Sephora sale shorts have all been along these lines (both recommendations and "shop with me'). I do appreciate her deinfluencing videos and the fact that usually when she recommends products, even in shorts, she tells you why (and what skin type/ preferences something would be good for).
I recently watched a video where the advice was on being more mindful when buying clothes and one point that stuck with me was “think about what this will look like in 6 months”. When you mentioned makeup that’s “good for the holidays” but maybe *only* good for the holidays I realized that’s also really good advice for makeup. Are you still going to want what you’re buying when the weather changes? When trends change? Does it look like it could break easily or get messy all the time? Take a good look at the tester and ask if you’ll still love your purchase when it gets gross and old, ask yourself if you can see yourself using it up completely. Btw your makeup looks amazing in this vid.
Every time trends and sales like these roll around i think to myself "i would rather have a world with universal healthcare and 1/10th of the amound of makeup being produced right now." We are living in an age of hyper abundance for stuff that doesn't greatly improve people's quality of life long term. We are being buried in short term goodies while starving for long term freedom and security.
Thank you, Shawna for De-Influencing me. I had a few items in my cart at the Sephora website but #1, I don’t need any of it, and #2 I can’t afford it and have no room in my house for it. Besides, I need to spend money on my car and Dental care for my dog. Plus, I am in too much debt, right now. Trying to pay it off.
The second I hear those brainless, throwaway words "I'm obsessed" that creator loses credibility and I'm outta there. That and fake nail tapping whilst waxing lyrical about stuff they've never tried.
It's sad that as adults, we can't be accountable for each other. These creators, big or small, sound like they have a specific "script" that they use to try and influence people. I think that if you don't have the money to buy something, you shouldn't buy it. Also, if you're going to promote something as a creator, maybe say at the beginning remember don't buy this if you don't need it. I love your channel and I come here to remember that I don't need more things. Thanks for making these videos❤
I remembered years ago reading something saying that with sales you are only saving money if you were intending to buy the product in the first place. You’ve not saved any money if you didn’t intend on buying.
I found a tip to trick my brain: last spring, I had a few things on my list that I wanted to buy during the Sephora sale, but didn’t have the budget for it so I told myself I'll wait until the fall sale. Now that the fall sale is coming up, I’m probably going to wait until the spring sale 😂 I still have 8 mini blushes to use up! Anyway telling myself that I’m just waiting makes it a lot easier
Love your content! I did a five day no-buy this past week and the immediate impulse to buy has already decreased sooooo much, I extended it for two more days without even noticing. You are really doing the lord's work, and I'm sure I will be coming back to your channel MANY times this holiday shopping season lol
I really appreciate this video. I wasn’t even planning on buying anything makeup related, but random purchases. I’m bipolar and I looove the feeling of spending money and I was itching to feel that again. This kind of snapped me out of it and convinced me to look at my carts on different sites and realize I don’t need ANY of it. Not a single thing. I’m doing just fine with what I have.
You are so right! I spend way too freaking much at Sephora and Ulta. I literally have more makeup than I could ever finish in my lifetime. I have cut back a lot, but I still find myself shopping these sales. I do have the money and NEVER use credit cards, but still. I definitely could be putting that money to better things or more important things. Thank you for this video. I needed to hear it. lol. I just took everything out of my cart except for my restock items that I actually use and go through.
Girl the blush thing is so true 😂 I have a blush from like....6 years ago, I think, and I still use it. I know it's way past when the make up expired but it makes me feel bad to trash it
I worked in the beauty department at Macy's and learned that most dry products (blush, eyeshadow, etc.) are safe to use even after their expiration dates.
I have been trying to pan 1 blush for 3 freaking years 😭 She will not budge and will probably expire before I can finish. Mine is also probably 5 or 6 years old and I feel the same about mine
@IrinaVanRonkel I still use my Lancome palette from Macy's from 20 years ago. Works fine and even better than new ones. I still use my original Naked pallette and there's plenty in it. I have a Maybelline blush from 1992 I'm not even exaggerating. I'm alive and well.
Colour cosmetics is not something I have a habit of over-buying luckily for me. RE: blush- I buy a single blush and I pan it, and I have done this for the past 20 years or so. I wear it nearly every day and I buy about 1 blush per year. So the Saie box would represent blush for me all the way until fall 2027. Imagine ALL of the new blush products and formulations that will come and go before then. That would be a terrible buy for me when I think of it in that way.
I bought the saie liquid blush last year because they had great shades and I needed to change my make up routine to an eczema friendly one. It honesty it be better if I wore cosmetics everyday to use all of it. This year I bought the empty of that set in full size because it was my favorite shade
Used to be a highend makeup girly and still sometimes prefer bougie items, but tbh nobody will know or can tell if your lip gloss costs $5 dollar or $35. Yes, there are superior formulars and finishes, but at the end of the day, it's not that deep, people can rarely tell the difference, the impact is too insignificant to justify those crazy high Sephora prices.
Ive become very against shopping a sale because i end up spending money on stuff that isn't what I really want. I bought colorpop shadows for years, never being totally satisfied left me impulse shopping for more more frequently, until i finally bought a more expensive pallette that I really, really wanted. I've been using it for years and havent bought anything else. RIP Tati textured neutrals pallette :'(
I used to buy things because they were a “great deal” or because they “would sell out” and over time grew a large collection of stuff I didn’t need and it made me feel overwhelmed physically and financially. After watching so many of your videos, Shawna, I have a completely different view on buying things now. I no longer feel like I “need” anything and have an easy time saying ‘no’ to a new product I want when I think about what I already have. I’ve been on a ‘no-buy’ for the past 3 months and feel amazingggg. It’s so freeing! 😂 So, THANK YOU Shawna, you’ve saved me so much money and helped me be a more mindful consumer❤️
@@sundaydriver15 exactly. because realistically, how often are people actually using all these products? if you have 20 different blushes, what’s the likelihood that you actually use all of them regularly before they expire? even if you have 20 blushes, you probably have 2-3 that are your favorites, and those are the ones you end up wearing 99% of the time anyway
Completely agree! Your videos have helped me so much with my spending habits, especially beauty products. After I did a massive declutter of expired & really old makeup products that were all name brand Sephora quality (aka $30-50 a pop) it made me realize how I was buying so much quicker than I was consuming. It has helped change my spending habits too!
I deleted tt from my phone for space and I'm glad tbh. Maybe 2-3 years ago the content was still organic with funny videos, real/relatable people, but lately it's been CRAZY with the amount of advertisements. That being said, I bought the spaceNK advent calendar because I regularly purchase like 6 of the products (which would have been more expensive than the cost of the calendar), and am VERY interested in the rest.
This goes with every aspect of our lives when we are constantly being told what a great value something is, therefore you should buy it. When I used to go to the movies and my husband would order a small popcorn and drink, they try to sell you the mega bucket with a gallon of pop because it's a "better value." Sir, I dont want or need to eat my weight in popcorn and pop. AND I'D BE PAYING MORE MONEY. Just no!
this kind of stuff ALWAYS irritates me, everything is packaged as a better deal or value SIMPLY b/c it's more. UGH. i'm like but i can't even eat that much popcorn (or insert thing here that i can't store in my home, or it will go bad before i use it, ect)
I have a hard time with no buys when it comes to makeup and I am a Sephora shopper myself but- I will never understand the hype around their sales. 15%-20% really doesn’t do much for the products they offer. It’s really only exciting for people who have rouge and above tiers
I think that these sets can be useful if you split them with friends. I recently got a perfume sampler (i fell for the perfume propaganda), and gave some of the samples i wasn't fond of to some friends. This still results in some waste (some samples were not picked, and I am not sure what to do with them now). However, I think sharing large sets can limit the amount of waste and ensure that people can get luxuries at a smaller cost. Sure, that amount of lip products is absurd for one person, but giving them as gifts to people or splitting them with friends makes it a very good deal.
@@freddy1940 this is also what I do with the holiday sets! Sometimes I’ll keep one item for myself to scratch the itch, and make sure the other items would be in my friends’ taste so I can gift
Maybe I’m just pessimistic, but the disclaimers of “I’m not trying to promote overconsumption/ I’m not telling you what to buy” never feel genuine. That’s exactly what they’re doing and they’re usually making money doing it! It feels like they’re just trying to cover for themselves, so when people inevitably call them out for promoting overconsumption, they can say “well i said that’s not what i meant”
Radical opinion from a former sephora employee. I actually do think blushes and bronzers should be a lot smaller than they are. The demand for what is essentially a concentrated formula and high pigment payout, when often the regular consumer applies a gossamer thin layer. Yeah, huge pans aren't really essential. The price should also reflect that as well.
I'm very glad I came across your video before the sale started. This is so helpful and necessary to actually stop and think and not over consume because I was for sure about to
A lot of blushes would technically expire if you only used that for a full year. I think I saw someone say they used up mini tarte blushes in around 120 uses (also a pretty pigmented one so idk how accurate that is) but also I think I saw a video of people who tested out powder products who were like 6 years old and there was no dangerous bacteria there
I’m personally changing up my buying habits but it took me 5 years to finish up a fenty lip gloss and I’ve never finished a blush so I’m working on slowly rewiring my brain away from the type of mindless content being discussed here
I’m seriously falling in love with this channel more and more. It doesn’t give off the vibe of internalized misogyny or “I’m better then all these people”. It’s a real adult discussion with less judgment and more maturity and I’m sure so many people prefer this type of commentary content
I hope that this makes Shawna proud of me: In 2015 I received a Buxom blush palette with 4 different colors from my best friend. To this day, October of 2024, I still use that blush palette every day, and it is the only blush palette I’ve ever needed to use. I have hit pan massively in each of the colors, but here I am, still scraping the corners with my brush to get my use out of it. And it was a gift, not even my own purchase.
Oh thank God I'm not the only one with an elementary-school-age blush 😅 I have been using the same Colour Pop blush since at LEAST 2016. I honestly don't even remember when I bought it. I hit pan and then used rubbing alcohol to spread it out again from the edges. This is the Nokia phone of blushes.
My biggest fear with all these bundle deals is I KNOW I will end up not liking a product or it will look wrong on me and I’ll be so mad for wasting money. I have a 2 yr old eyeshadow palette I’m hitting pan in a few colors, but 1/3rd of the pallet I didn’t use because I don’t like those colors 😢😢😢. I need to start buying individual eyeshadows because pallets just don’t work out for me ugh!
I think it’s funny every time someone says they love a product or it’s their holy grail, but they don’t show their own product. It’s just the screenshot of it from the internet. How do you love it but don’t show us that you have it in your collection? How do I know you’ve actually tried it, because without knowing the creator, there’s no evidence they’ve ever touched the product before.
some folks in their comments asked this question and one of these creators (at least) doesn't live near a sephora. It's not always possible but a wonderful idea if you can!
I literally ordered the 3 skin care items I have or will shortly be out of it. And my conditioner which will last a year at least. I got the sets when my girls were home. My nest is empty and I haven’t bought a set in years. I had not even realized that until last Christmas. I don’t want to try new formulas when I have a substantial collection of things I truly love.
I use the sale to buy Christmas or holiday gifts for things like perfume or something in particular I know a loved one wants 😅 it’s the only time I allow myself to buy perfume 😂
I feel like influencers with enough followers are eventually "bought: by companies/brands. It stops being about their followers, and starts being about paying their own bills by getting us to spend our paychecks via "influencing".
Hello, on replay. I have noticed that a lot of family and friends buy these kits for 10 year-old's and up for Christmas because that is what they put on their wish list. Aunties, uncles grandparents etc. It appears that the kids do not care if the colour is correct or if they will consume all the product. I believe this also adds to who buys these sets. I was at Sephora last Saturday and sets were in many baskets at the lineup at the counter. So the silent consumers are the youth in our society with the assistance of family and friends. This seems to more pervasive during the holiday season. I am not sure how this can be slowed done. I will admit that this seems like an easy way for family etc to simply holiday get through their shopping list.
I’ve been watching for a while now, I’m embarrassed by how much money I’ve spent over the past few years “just bc I had it” and wanted to spend it. Your channel has been so helpful ❤ thank you!
I am a creative person interested in art. Personally, I find it very difficult to say no to purchasing art supplies. I always have new ideas and want to try out so many things (but it often happens that the materials lie around unused for a long time and clutter up my apartment). Maybe you or someone has tips or knows other creators who have tips specific to this topic. (sorry for my grammar, my first language is not English)
I admit that I wear makeup and use skincare from Sephora. I get great pleasure out of doing my make up every day with nice products that work well with my skin. I do use the VIB sale to stock up on my skin care for the year and any daily makeup that I need to replace. The issue isn't the Sephora sale exactly, the issue is letting ourselves be drawn into the marketing machine. I enjoy youtube beauty channels, but I almost never am influenced to buy the products they are trying out. Yes, influencers are rampant, but we do need to remember that we need to work on our self control.
For the first one, I think it’s interesting how she said “if you’ve never tried this“, because I feel like during sales is when I would re buy something that I really like (maybe that is usually out of my price range) not try something new.
Also, for the last one everything is 5% off?? That is nothing! No way would that amount of discount make me buy something and feel like I’m getting a good deal.
You have no idea how much I appreciate your videos as a mom! I didn’t grow up rich, I grew up probably lower to eventually middle class - and although my parents were incredibly frugal, I still felt fortunate compared to the kids around me, because my 12th birthday I was gifted a computer - The same age I got a computer in my room, my daughter is showing me Sephora asking me to buy her hundreds of dollars of product and makeup and skin care and she also asked for a mini fridge, lol! It’s not just these adult adults are making it OK for other adults and encouraging, insane levels of consumerism and wastefulness - but these kids think it’s normal!
I am genuinely SO happy to hear this!! I'm not always sure if my comments resonate with parents. Your comment highlights some of my frustration with the content as well!! It impacts parents and kids on so many levels.
This actually really got me thinking of my spending I’ve been doing lately. I don’t even realize how much I’ve bought over the last year. I’ve been influenced so many times, so I’m done buying stuff. I’m not even looking on the website and I deleted the app. That way I don’t even look at any of the cute shit they come out with 😩 thanks for the reality check 👍🏼
I think gift sets are great for gifting if someone is looking for a specific product or needs more of something. Like if I’m out of say lip balm, getting a lip balm set would be fun so I can try out different scents and see what I like to buy again later. But even then that can still produce a lot of waste. I still love the birthday kits Sephora gives out, but I have one birthday and you get one gift. I never really bought gift sets (maybe as travel items if someone really likes a brand, product or scent) but I’m trying to be more conscious of what I buy and these are just so crazy
Any time I’ve ever been interested in a mini gift set for myself I’ve waited to get it after the holidays because what doesn’t sell they discount later
I used to get influenced easily and I wanted to get everything (I never got anything, or rather rarely cause I couldn't afford it.) Eventually I decided to buy the Hourglass Palette in Evil Eye. I just started using makeup and needed a face palette with everything inside already. So, I just decided to wait out my desires and see if I still want it a month later. I even read through 1 star reviews and swatches before buying it. It helped me save a lot of money and heartache ngl
I have used up exactly 1 blush (1/10?) it was a mini from the birthday gift. I fell into the trap of buying a pallet to try and get back into wearing makeup - it did not work. I will not be making that mistake again lol
Ugh I have multiple eyeshadow palettes and I get stressed out by the fact that I will never be able to use them up. I don’t think I’ve ever actually used up an eyeshadow palette. I’ve usually dropped and broken them before that can happen 😂😂
I’m reminded of a comment i once heard: an elephant for a quarter is only a great deal if you need an elephant and have a quarter
Okay that’s so funny and so true
Love it!
BRB, using this for the rest of my life, Ty 💜
What about wanting an elephant 😂
@@EXOmakemeHorololo do you still have a quarter? and also, where the hell are you putting an elephant? haha
it seems like “it’s so good”, “it’s so cute”, and “i’m obsessed” are the only things that influencers are capable of saying in order to describe a product. it’s interesting to me that so many people will run out to buy these things when these salespeople can’t even explain why a product is “so good” or how it’s any different from the thousands of other similar products that already exist
YES.
drives me up the wall as someone who sells cosmetics for a living. people used to be able to explain why they were personally interested in a certain product, and understood there was some kind of tangible benefit (whether finish, a shade that would look good on them, a certain ingredient). now they look at you like you're the stupid one for questioning why they came in for something a 19 yr old held up on camera for 3-4 seconds and said one of these phrases. they have NO idea why they want it, yet can't be persuaded into a different shade, formula etc that we know would work better for them.
@@coolchameleon21 I truly can’t stand it when people do that in videos (whether it’s makeup or not). There’s really nothing else to say?? I know it’s a bit harsh, but I think it makes them sound dumb. It certainly makes me feel dumb.
@@Becky0494 i agree, i think it makes people sound simple
@@coolchameleon21 sooooo true !🌹🇨🇦
I might be in the minority, but I personally like the holiday gift sets (granted they are pretty much the only time of year I buy makeup). People don't realize how makeup can go bad and I think getting minis to try in a set, that theoretically you can use up, over the larger more expensive product, makes a lot more sense to me for my finances/ how often I use makeup.
Yes! If you have a smaller makeup capsule and you regularly go through and use products they can be a good buy. It's wonderful you know this about yourself
i agree, i can't realistically get through a full size mascara before it goes bad, so i buy minis. the sephora set is calling me bc i can try out multiple brands at once to see what i like without committing.
I am the same way! I love watching de-influencing videos but a lot of them regarding holiday makeup/skincare kits and the like (esp from Sephora) will look at a set and tell you to, “ask yourself, which of these items you already own. You probably already have all these super hyped products.” No??? I don’t have none of this because I can’t afford Sephora. Or they’ll say if you are really just eyeing this set for 1-2 items then just go get the 1 item full sized. No, i will not be buying $30 blush with so much product it’s going to last me a decade in just 1 shade. I still like de-influencing videos as I have a shopping addiction but in reality I think the “addiction” is just normal American consumption, but since I’m poor it hurts when I have to spend money in general lol
I am a minis girl too.
I agree!
I feel like there’s been such a shift in the last 10 years from beauty influencers/gurus critically reviewing new products to now where people are posting ads for free in the hopes that a brand will see it and send them PR.
My ex used to say it’s not a sale unless you need it. I hate to say he was right but I now hear that every time I see a sale. I now just buy makeup and things when I need them. I avoid the sales because I buy things I don’t always need or have to give it away which means I lost money anyway because I didn’t use any of it.
@@beingveronique my first thought was “that’s why he is ex” 😂🙃🙃
I definitely need this reminder sometimes lol but I also feel like I have gotten better about not immediately jumping on sales as much since realizing how true it is that many businesses mark things down as “on sale” when really it it’s still full price, they only marked it down like 10%, or it was so upmarked before that that the sale price is what they should have been selling it for to begin with!
@@victoriaemerald6677 that’s so true. Soo many companies now have sales going on, if not every month, every week.
I hate when men say things that make sense 😅 I have to make a conscious effort to not check out sales unless I need something.
I never shop at Sephora but when the “kit” videos come on my feed, I immediately want to run out and start shopping. The idea that we will get “a lot for a little” is a powerful marketing tool.
It really is!
Being on makeup RUclips as a young person circa 2017 was TERRIBLE for my finances. I consistently bought makeup products and accessories, both drug store and high end, that I only bought because I was convinced I needed them
Turns out I didn't use 2/3 of what I bought!! It makes me sick to think about how much money I wasted just because I wanted to feel like the RUclips influencers I was watching at the time
Same. I could cry thinking about it.
I find it so interesting they say that you get the most value for a full size product, but for me who doesn’t go through makeup fast enough to beat the expiration date, the mini size is perfect for me because I can actually use all the product!
This video just talked me out of 80% of my Sephora wish list. I needed to see this this morning and thank you so much!
I don't remember where I heard this, but when I was a kid either someone told me or I read "if you weren't originally going to buy something, then you didn't save money" when it comes to sales and impulse buying. I'm still not great at managing my spending, but if I hadn't heard that saying I feel like I'd be a lot worse at it.
Videos like these (the TikToks) make me understand better why 9 year olds are going into Sephora buying retinol products. Everything is “you NEED this.” No one recommends things with a person’s individual needs or preferences in mind. The girl who wants to buy perfume without smelling it first is killing me. Do people just not have personal preferences anymore??? Will she only wear bestsellers or hyped scents?
One thing I don't love about my personality is that if I'm overexposed to something that everybody is "obsessed" with, I start to feel defiant. Gisou is one of those brands that annoys me for NO reason other than the fact that their hair oil/perfume is all over my feed.
😂 I'm the same way. I hate feeling like I'm being force-fed to like something.
Same with Temu here. It had started annoying me long before I realized what’s this platform is about. Only bcs whatever I was searching for, 80% were temu suggestions. I don’t know how to change this algorithm though
Ugh i’m the same way! It literally doesn’t matter if it’s makeup, music, a tv show, i won’t want it because if everyone likes something then i feel like it’s going to be mediocre. Now i have been proven wrong, I was obsessed with twisters this summer lol.
Same I purposely don't buy something if it's gone viral, unless I've already been a user of the product.
omg that is me with the Stanley's or any of the popular water bottles. I've had the same hydro flask and takeya bottle both given as gifts that have held up so well with daily use for other 7 years each. sure the Stanley is cute but I have two different functional bottles! I refuse to participate for trend only!
I’m so thankful you uploaded this because I was about to act a fool 😅
Me too 😂
😂 girl glad I caught you in time
I would encourage you all to shop your stash 💯 positive you will find something and save your money
@@PourYourArtOut same 🤣🤣😭😭
This is so real. 😂
What helped my spending was realizing that deals aren't real. Things aren't X% off- they're just being priced what they should cost. Buying in bulk isn't a deal if you're not going to use the item in a timely manner- it just ends up sitting around. I budget for the full price of the item and if it's on "sale" that's a pleasant surprise not a justification.
That's why the one lady says (paraphrasing) "especially with the discount you get what it's worth". I almost blasted into laughter when she said it out loud and was more right in what she said than she probably intended.
Yes, I completely agree, also the whole "this is actually (insert outrageous price) worth of product" no its not! Lol
What saved me money this week is waiting to get a new eyeshadow when my old ones are used first 😂 to be ones i still have ones from 2016 that are barely touched 💀
while it never put me near debt, what made me realise I don't/shouldn't buy/save for makeup at every opportunity was when, about a month ago, I had to get rid of a ton of it because it'd expired. some of it, admittedly, was around ten years old, but others were only three or four years old from when I was in undergrad for my first degree. now that I'm down to a smaller collection I use regularly on myself or on friends, I feel a lot happier with it, and I'm glad to see and hear other people encouraging others to do the same.
I started noticing my makeup going off this year. I still had a bunch of stuff from before my no buy (2019 or older) and I learned something similar from this experience as well. Thank you so much for sharing!
a fellow declutterer 🤝 i went through my makeup just this past weekend and practically eliminated all but the things i do use (a mini concealer and mascara, an eyeliner) and my eyeshadow collection since they dont go bad nearly as fast as powders/creams. the amount of expensive shit i had to throw out was sobering!
A hard lesson ive learned since finding beauty content online is: Nobody can tell what brands of makeup your wearing once its on your face. I only shop the sephora sale is for skincare I run out of, since its a tiny bit cheaper. Although you can usually find better deals on the brand's own site.
P.S. the summer Fridays lip butter balm is over rated imo.
"I'm obsessed" should be said with shame. Why are people proud of being obsessed with an object. I'm very tired of the materialism. Even my children know it's unhealthy to be attached to things. Why not just appreciate things, instead of being "obsessed" with them. That shouldn't even be said in jest. The heart and mind follow our words.
I agree that this has always been a little weird to me. I'm not religious but it has weak spirit vibes which I don't wish to claim.
triggered by hyperbole
I hear "omg obsessed" from teenage girls when they like material things
@Iquey yes, and that makes me think of the term "holy grail" you are literally comparing makeup to a religious experience!
words have much more power than thoughts. i believe that even though i'm not religious.
The excitement surrounding the sale can create a sense of urgency, prompting users to rush to purchase popular items before they sell out.
100%! Just hearing everyone talk about it can create that sense of excitement and urgency
7:00 during this discussion of recommendation videos vs review videos made me realize that recommendation videos are just catalogs in a different medium 🤷🏻♀️
ouuuu what a great way to put it!
True, but if someone has already reviewed (properly and thoroughly) the products they are recommending for the Sephora sale, then it’s not just a non-reviewed list or catalogue in order to push products and overconsumption. I review products all year long and solely based on those reviews and experience with the product will I then curate a list of the best that I have tried, in order to recommend to anyone watching who happens to be looking for another blush or concealer or foundation etc. So although I see your point, there are reviewers out there who actually do their due diligence before making a Sephora recommendations video. Just something to think about. 7:35
@@painttheface I agree but that’s not the content this video or my comment are referring to.
The obsession with getting a new blush is the one that’s frying me because other than the finish, all these different brands of blushes are not so special that you need 34 different shades of pink or peach that nobody else outside you and your overfilled makeup drawer can tell the difference. Get two, three shades max, with the right tone and chill 😭 Nobody is going to know or care that you haven’t switched up your blush color in three years, I promise.
Been going strong with the same blush for the past 3+ years!
I realized that I was being influenced to buy more and more blushes. I typically wear pink or sometimes red. Do I really need peach, plum and every other shade?? I do hit pan with my blushes; I like to wear it. But i realized that it's just not necessary to have EVERY shade imaginable and every finish possible. I like pink and I like powder. So that's all I "need". ❤
Something that keeps me from overconsuming is thinking about the exchange of time I work for the value of what I'm buying. For example, if I made $20/hrs and I was buying a $40 palette, would i be willing to work for 2 whole hours just to receive ANOTHER palette in exchange, or does the $40 hold more value. In most cases, i would not work for 2 hours just to get a palette in exchange!
Thank you for sharing that. It's a good way to put things in perspective. ❤
Its also important to remember that makeup expires!! I know a lot of people continue to use it after the expiry date, but you cant do that for too long or it could potentially give you infections and whatnot. Could you even feasibly use all the product before it expires? A lot of this, even if you used it every single day, you still couldnt use up before it goes bad.
i just watched a declutter by a lady who got a rash on her face from expired makeup and decided she was not going to go through that again, decluttered all her old makeup
I think it also depends on how clean you keep your makeup brushes if you use pressed powders. Liquid makeup definitely expires fast!
I also think people gotta remember eyeshadows can be used in a variety of ways if you are into doing art type stuff. I used my expired eyeshadow as pigment in slime and watercolours 🤷♀️ i just be creating abstract art with my old makeup
things are overwhelming. people make declutter videos and then continue buying
Your words of common sense are a god send. On Black Friday 2022 I spent £1000 and am still using some of the stuff I bought. Last year I spent £70 and used it all. ‘Buying to try’ really stuck with me and I totally quit flinging £30-50 on one item. I am so grateful to be healing my relationship with money. Thank you Shawna.
regarding the girl who was deinfluencing designer products... i think we need to question her wording: "the makeup you need." no one needs makeup. makeup is for fun. will someone die or greatly suffer without makeup? no. so it isn't a need.
I also caught this, and she mentioned stocking up on makeup generally.
makeup may not be an essential for everyone but i want to point out that there are utilitarian reasons why some people wear makeup. speaking from personal experience, wearing makeup can greatly alleviate gender dysphoria in some transgender people. yeah, it's not an ideal situation to have to rely on makeup to be able to look yourself in the mirror and not cringe at your reflection, but we are all influenced by societal beauty standards and being accepted by others as our gender literally saves our lives.
@citronquartz2779 thanks for some additional nuance, I really appreciate this
I would have liked it if she had also said, in addition to 'buy drugstore instead', that you don't even need to buy the drugstore item if you have enough of that item already.
A lot of people who say “it’s good for the holidays” means 1-2 uses during holiday dinner. It makes more sense to get a free lipstick sample that is 1 time use then to get a full size or mini
These tiktoks are literally just ads
💯
The ad boom / increase these brands do are really working. I hear my friends and cousins talk about “well everyone is saying it’s so good and run and get it”, then I get one of the videos they are talking about and it’s on the brands instagram, it’s just an ad? The way of marketing now it truly creating a false sense of hype and popularity to a brand or product.
My families saying is, “you don’t save money by spending money” in relation to sales. It helps!
Thank you for making this video! Gift set videos always tempt me. I bought one back in 2017 and I still haven’t used up all the products yet (it was a highlighter/bronzer set a the powders are still showing signs of being ok to use). Thankfully, that’s the only gift set I bought but I am always wanting to get another one. But I know I shouldn’t so I won’t!
It's only a savings event if you buy a replacement item that you know you love and you happen to need it now. Otherwise it's not savings at all.
Acurate
my advice to shoppers is consider cost per wear. your advice was spot on! even if youre saving on the total value of that bundle, if you only wear it 3 or 4 times and couldve worn something else in your collection, is it actually cheaper? i also follow this for clothes
That girl really thought she could get away with it if she just said “I don’t want to promote overconsumption” while doing exactly that lol
Empty words man
I've literally been so spoiled by your month of uploading every single day hahahah
It's the perfect time of year for Shawna's videos! 💗
22:05 "undupable formula" - laughs in Maybelline.
Friendly tip!! If you’re in the market for a foundation at Sephora, ask for a sample. They’ll give you some in a little container that is probably enough for two or three applications. I’ve done it several times over the years to get a general idea if a specific brand/shade works for me
@@EdenNicole24 I do this and I find most times that just trying it scratches my itch get it. Or if I want two at least I can try them to see which is better instead of getting both.
I was SO fed up of constantly being sold things on TikTok that I completely deleted it 4months ago and I feel freed! Instagram too. I watch RUclips now and I like watching peoples recommendations and hauls but for me it keeps me from buying stuff. Watching them unbox things weirdly makes me get over the urge to buy. I also completely stopped buying things other than stuff I run out of because I realized that I get overwhelmed with clutter
I love your content. I am always stunned at how much crap these people consume. I am attending a wedding this evening and wearing a dress I have owned for over 22 years. It's a gorgeous dress and because it is a classic I just simply added a belt I already owned and changed it up a bit. I find so much satisfaction in NOT buying tons of junk that sits around and collects dust. Additionally I don't have debt and am able to travel and have financial flexibility. No amount of beauty products is worth your freedom.
I think short form content is also the problem. I was surprised to see Morgan Turner mentioned in this video because she does a great job at deinfluencing buying viral products and breaking down when it makes sense to buy the next viral blush, foundation, eyeshadow pallet etc. Meaning to look at if you have a gap in your current collection that you're looking to fill or what type of skin type or color suits these new product launches. I watch her RUclips videos on the Sephora Favorites kits every year and she always makes the point to say that buying them is a waste of money if you're not actually going to use the majority of the products in them. But after watching this video I checked out her short form content on the Sephora Favorites kits and that message is definitely lost.
In general this is why I prefer longer RUclips videos vs TikTok and YT shorts.
Her Sephora sale shorts have all been along these lines (both recommendations and "shop with me'). I do appreciate her deinfluencing videos and the fact that usually when she recommends products, even in shorts, she tells you why (and what skin type/ preferences something would be good for).
As someone with $400 in my Sephora cart I needed this video. Thank you!
I encourage you to shop your stash
I recently watched a video where the advice was on being more mindful when buying clothes and one point that stuck with me was “think about what this will look like in 6 months”. When you mentioned makeup that’s “good for the holidays” but maybe *only* good for the holidays I realized that’s also really good advice for makeup. Are you still going to want what you’re buying when the weather changes? When trends change? Does it look like it could break easily or get messy all the time? Take a good look at the tester and ask if you’ll still love your purchase when it gets gross and old, ask yourself if you can see yourself using it up completely.
Btw your makeup looks amazing in this vid.
Every time trends and sales like these roll around i think to myself "i would rather have a world with universal healthcare and 1/10th of the amound of makeup being produced right now." We are living in an age of hyper abundance for stuff that doesn't greatly improve people's quality of life long term. We are being buried in short term goodies while starving for long term freedom and security.
Thank you, Shawna for De-Influencing me. I had a few items in my cart at the Sephora website but #1, I don’t need any of it, and #2 I can’t afford it and have no room in my house for it. Besides, I need to spend money on my car and Dental care for my dog. Plus, I am in too much debt, right now. Trying to pay it off.
That sweatervest ❤️🔥
Right?!
Glad we're thinking the same thing
THANK YOU😭
@@juliannarose6551 i’ve being loving sweater vests lately, i’m gonna crochet one 🤭
my favorite quote that helps me avoid mindless sales is "save 100% by staying home" lmao
The second I hear those brainless, throwaway words "I'm obsessed" that creator loses credibility and I'm outta there. That and fake nail tapping whilst waxing lyrical about stuff they've never tried.
It's sad that as adults, we can't be accountable for each other. These creators, big or small, sound like they have a specific "script" that they use to try and influence people. I think that if you don't have the money to buy something, you shouldn't buy it. Also, if you're going to promote something as a creator, maybe say at the beginning remember don't buy this if you don't need it. I love your channel and I come here to remember that I don't need more things. Thanks for making these videos❤
I remembered years ago reading something saying that with sales you are only saving money if you were intending to buy the product in the first place. You’ve not saved any money if you didn’t intend on buying.
I think the best rule for it is: Would I pay full price? If no, then don't buy it.
I found a tip to trick my brain: last spring, I had a few things on my list that I wanted to buy during the Sephora sale, but didn’t have the budget for it so I told myself I'll wait until the fall sale. Now that the fall sale is coming up, I’m probably going to wait until the spring sale 😂 I still have 8 mini blushes to use up!
Anyway telling myself that I’m just waiting makes it a lot easier
I'm so glad I stumbled on this video. My vice is body care. I don't need any more. I'm emptying my sephora wishlist. Thank you.
you got this!!!
Love your content! I did a five day no-buy this past week and the immediate impulse to buy has already decreased sooooo much, I extended it for two more days without even noticing. You are really doing the lord's work, and I'm sure I will be coming back to your channel MANY times this holiday shopping season lol
I'm in my mid 20s and I'm so glad that I haven't signed up onto TikTok. Saving my brain and BANK
I have been using the same highlighter since 6th grade and I’m a junior in college 😂😂 there still so much it’ll last me till my funeral probably
I used the same 9 pan Mac eyeshadow palette from 2000 to 2015. I finally retired it. 😂 lol
I used the same setting powder for over 12 years. Just kept replacing the powder puff. It was Origins.
I really appreciate this video. I wasn’t even planning on buying anything makeup related, but random purchases. I’m bipolar and I looove the feeling of spending money and I was itching to feel that again. This kind of snapped me out of it and convinced me to look at my carts on different sites and realize I don’t need ANY of it. Not a single thing. I’m doing just fine with what I have.
You are so right! I spend way too freaking much at Sephora and Ulta. I literally have more makeup than I could ever finish in my lifetime. I have cut back a lot, but I still find myself shopping these sales. I do have the money and NEVER use credit cards, but still. I definitely could be putting that money to better things or more important things. Thank you for this video. I needed to hear it. lol. I just took everything out of my cart except for my restock items that I actually use and go through.
Girl the blush thing is so true 😂 I have a blush from like....6 years ago, I think, and I still use it. I know it's way past when the make up expired but it makes me feel bad to trash it
I worked in the beauty department at Macy's and learned that most dry products (blush, eyeshadow, etc.) are safe to use even after their expiration dates.
I have been trying to pan 1 blush for 3 freaking years 😭 She will not budge and will probably expire before I can finish. Mine is also probably 5 or 6 years old and I feel the same about mine
@@shawnaripari definitely, no matter how hard we try to pan it, it's not wanting to. I've been trying to pan my blush and it won't
@IrinaVanRonkel I still use my Lancome palette from Macy's from 20 years ago. Works fine and even better than new ones. I still use my original Naked pallette and there's plenty in it. I have a Maybelline blush from 1992 I'm not even exaggerating. I'm alive and well.
I still use My naked 3 that i bought in 2012 😅
Colour cosmetics is not something I have a habit of over-buying luckily for me. RE: blush- I buy a single blush and I pan it, and I have done this for the past 20 years or so. I wear it nearly every day and I buy about 1 blush per year. So the Saie box would represent blush for me all the way until fall 2027. Imagine ALL of the new blush products and formulations that will come and go before then. That would be a terrible buy for me when I think of it in that way.
I bought the saie liquid blush last year because they had great shades and I needed to change my make up routine to an eczema friendly one. It honesty it be better if I wore cosmetics everyday to use all of it. This year I bought the empty of that set in full size because it was my favorite shade
Would you say you go through one blush a year?
@@SleeplessBeauty_Alexandra for me it be about a 11 to 13 months
@@SleeplessBeauty_Alexandrayes one per year, maybe 11 months if it’s a large powder blush like Nars for example.
Used to be a highend makeup girly and still sometimes prefer bougie items, but tbh nobody will know or can tell if your lip gloss costs $5 dollar or $35. Yes, there are superior formulars and finishes, but at the end of the day, it's not that deep, people can rarely tell the difference, the impact is too insignificant to justify those crazy high Sephora prices.
I would love to know how much of the billion dollar beauty industry goes unused and eventually thrown in the trash.
Ive become very against shopping a sale because i end up spending money on stuff that isn't what I really want. I bought colorpop shadows for years, never being totally satisfied left me impulse shopping for more more frequently, until i finally bought a more expensive pallette that I really, really wanted. I've been using it for years and havent bought anything else. RIP Tati textured neutrals pallette :'(
I used to buy things because they were a “great deal” or because they “would sell out” and over time grew a large collection of stuff I didn’t need and it made me feel overwhelmed physically and financially. After watching so many of your videos, Shawna, I have a completely different view on buying things now. I no longer feel like I “need” anything and have an easy time saying ‘no’ to a new product I want when I think about what I already have. I’ve been on a ‘no-buy’ for the past 3 months and feel amazingggg. It’s so freeing! 😂 So, THANK YOU Shawna, you’ve saved me so much money and helped me be a more mindful consumer❤️
Shawna’s hair looks beautiful in this video.
I think most of the time buyers don’t want a new product, but a new packaging
@@sundaydriver15 exactly. because realistically, how often are people actually using all these products? if you have 20 different blushes, what’s the likelihood that you actually use all of them regularly before they expire? even if you have 20 blushes, you probably have 2-3 that are your favorites, and those are the ones you end up wearing 99% of the time anyway
Completely agree! Your videos have helped me so much with my spending habits, especially beauty products. After I did a massive declutter of expired & really old makeup products that were all name brand Sephora quality (aka $30-50 a pop) it made me realize how I was buying so much quicker than I was consuming. It has helped change my spending habits too!
I deleted tt from my phone for space and I'm glad tbh. Maybe 2-3 years ago the content was still organic with funny videos, real/relatable people, but lately it's been CRAZY with the amount of advertisements. That being said, I bought the spaceNK advent calendar because I regularly purchase like 6 of the products (which would have been more expensive than the cost of the calendar), and am VERY interested in the rest.
I have noticed the insane trend of buying 100 perfumes. And having a wall of perfumes. New trend is the niche perfumes which means expensive
This goes with every aspect of our lives when we are constantly being told what a great value something is, therefore you should buy it. When I used to go to the movies and my husband would order a small popcorn and drink, they try to sell you the mega bucket with a gallon of pop because it's a "better value." Sir, I dont want or need to eat my weight in popcorn and pop. AND I'D BE PAYING MORE MONEY. Just no!
this kind of stuff ALWAYS irritates me, everything is packaged as a better deal or value SIMPLY b/c it's more. UGH. i'm like but i can't even eat that much popcorn (or insert thing here that i can't store in my home, or it will go bad before i use it, ect)
I have a hard time with no buys when it comes to makeup and I am a Sephora shopper myself but- I will never understand the hype around their sales. 15%-20% really doesn’t do much for the products they offer. It’s really only exciting for people who have rouge and above tiers
I think that these sets can be useful if you split them with friends. I recently got a perfume sampler (i fell for the perfume propaganda), and gave some of the samples i wasn't fond of to some friends. This still results in some waste (some samples were not picked, and I am not sure what to do with them now). However, I think sharing large sets can limit the amount of waste and ensure that people can get luxuries at a smaller cost. Sure, that amount of lip products is absurd for one person, but giving them as gifts to people or splitting them with friends makes it a very good deal.
@@freddy1940 this is also what I do with the holiday sets! Sometimes I’ll keep one item for myself to scratch the itch, and make sure the other items would be in my friends’ taste so I can gift
Maybe I’m just pessimistic, but the disclaimers of “I’m not trying to promote overconsumption/ I’m not telling you what to buy” never feel genuine. That’s exactly what they’re doing and they’re usually making money doing it! It feels like they’re just trying to cover for themselves, so when people inevitably call them out for promoting overconsumption, they can say “well i said that’s not what i meant”
Radical opinion from a former sephora employee. I actually do think blushes and bronzers should be a lot smaller than they are. The demand for what is essentially a concentrated formula and high pigment payout, when often the regular consumer applies a gossamer thin layer. Yeah, huge pans aren't really essential. The price should also reflect that as well.
I'm very glad I came across your video before the sale started. This is so helpful and necessary to actually stop and think and not over consume because I was for sure about to
Morgan is a working makeup artist. I think she has that in mind when she talks about stocking up.
A lot of blushes would technically expire if you only used that for a full year. I think I saw someone say they used up mini tarte blushes in around 120 uses (also a pretty pigmented one so idk how accurate that is) but also I think I saw a video of people who tested out powder products who were like 6 years old and there was no dangerous bacteria there
I’m personally changing up my buying habits but it took me 5 years to finish up a fenty lip gloss and I’ve never finished a blush so I’m working on slowly rewiring my brain away from the type of mindless content being discussed here
I’m seriously falling in love with this channel more and more. It doesn’t give off the vibe of internalized misogyny or “I’m better then all these people”. It’s a real adult discussion with less judgment and more maturity and I’m sure so many people prefer this type of commentary content
I HAAAATE the tik tok sale cadence. The voice 27:51 going up and down in such a fake way, it irks me so bad
14:13 "nine stuff" made me giggle lmao
I am so happy I found your page. My mom has been preaching this to me for YEARS, but after watching your videos it’s FINALLY sinking in.
I hope that this makes Shawna proud of me:
In 2015 I received a Buxom blush palette with 4 different colors from my best friend. To this day, October of 2024, I still use that blush palette every day, and it is the only blush palette I’ve ever needed to use. I have hit pan massively in each of the colors, but here I am, still scraping the corners with my brush to get my use out of it. And it was a gift, not even my own purchase.
I’m proud of you❤❤❤
Oh thank God I'm not the only one with an elementary-school-age blush 😅 I have been using the same Colour Pop blush since at LEAST 2016. I honestly don't even remember when I bought it. I hit pan and then used rubbing alcohol to spread it out again from the edges. This is the Nokia phone of blushes.
My biggest fear with all these bundle deals is I KNOW I will end up not liking a product or it will look wrong on me and I’ll be so mad for wasting money. I have a 2 yr old eyeshadow palette I’m hitting pan in a few colors, but 1/3rd of the pallet I didn’t use because I don’t like those colors 😢😢😢. I need to start buying individual eyeshadows because pallets just don’t work out for me ugh!
I think it’s funny every time someone says they love a product or it’s their holy grail, but they don’t show their own product. It’s just the screenshot of it from the internet. How do you love it but don’t show us that you have it in your collection? How do I know you’ve actually tried it, because without knowing the creator, there’s no evidence they’ve ever touched the product before.
this is crazy because why can’t these people just try the products in store IF THEY ARE AVAILABLE
i love going to the makeup store to try makeup on for FREE!!!!
it allows me to think about whether i really want the purchase
some folks in their comments asked this question and one of these creators (at least) doesn't live near a sephora. It's not always possible but a wonderful idea if you can!
I literally ordered the 3 skin care items I have or will shortly be out of it. And my conditioner which will last a year at least. I got the sets when my girls were home. My nest is empty and I haven’t bought a set in years. I had not even realized that until last Christmas. I don’t want to try new formulas when I have a substantial collection of things I truly love.
Not me getting a sephora ad on facebook while watching this video on TV
she is listening
I use the sale to buy Christmas or holiday gifts for things like perfume or something in particular I know a loved one wants 😅 it’s the only time I allow myself to buy perfume 😂
Can’t agree more
I used to follow Morgan Turner but I found her approach to stuck up or buying high end brands overwhelming
I feel like influencers with enough followers are eventually "bought: by companies/brands. It stops being about their followers, and starts being about paying their own bills by getting us to spend our paychecks via "influencing".
Hello, on replay. I have noticed that a lot of family and friends buy these kits for 10 year-old's and up for Christmas because that is what they put on their wish list. Aunties, uncles grandparents etc. It appears that the kids do not care if the colour is correct or if they will consume all the product. I believe this also adds to who buys these sets. I was at Sephora last Saturday and sets were in many baskets at the lineup at the counter. So the silent consumers are the youth in our society with the assistance of family and friends. This seems to more pervasive during the holiday season. I am not sure how this can be slowed done. I will admit that this seems like an easy way for family etc to simply holiday get through their shopping list.
thanks for pointing this out! I don't go in store a lot nor do I have young kids/teens in my family interested in makeup so this was new info to me
I’ve been watching for a while now, I’m embarrassed by how much money I’ve spent over the past few years “just bc I had it” and wanted to spend it. Your channel has been so helpful ❤ thank you!
Thank you! I needed this articulate and thorough reality check. The deals get me, when I don’t actually need, or use up, AND get stressed by clutter
Omg you said you were gonna cover this in a previous video. So excited to watch teehee
I am a creative person interested in art. Personally, I find it very difficult to say no to purchasing art supplies. I always have new ideas and want to try out so many things (but it often happens that the materials lie around unused for a long time and clutter up my apartment). Maybe you or someone has tips or knows other creators who have tips specific to this topic. (sorry for my grammar, my first language is not English)
I admit that I wear makeup and use skincare from Sephora. I get great pleasure out of doing my make up every day with nice products that work well with my skin. I do use the VIB sale to stock up on my skin care for the year and any daily makeup that I need to replace.
The issue isn't the Sephora sale exactly, the issue is letting ourselves be drawn into the marketing machine. I enjoy youtube beauty channels, but I almost never am influenced to buy the products they are trying out. Yes, influencers are rampant, but we do need to remember that we need to work on our self control.
For the first one, I think it’s interesting how she said “if you’ve never tried this“, because I feel like during sales is when I would re buy something that I really like (maybe that is usually out of my price range) not try something new.
Also, for the last one everything is 5% off?? That is nothing! No way would that amount of discount make me buy something and feel like I’m getting a good deal.
You have no idea how much I appreciate your videos as a mom!
I didn’t grow up rich, I grew up probably lower to eventually middle class - and although my parents were incredibly frugal, I still felt fortunate compared to the kids around me, because my 12th birthday I was gifted a computer -
The same age I got a computer in my room, my daughter is showing me Sephora asking me to buy her hundreds of dollars of product and makeup and skin care and she also asked for a mini fridge, lol! It’s not just these adult adults are making it OK for other adults and encouraging, insane levels of consumerism and wastefulness - but these kids think it’s normal!
I am genuinely SO happy to hear this!! I'm not always sure if my comments resonate with parents. Your comment highlights some of my frustration with the content as well!! It impacts parents and kids on so many levels.
This actually really got me thinking of my spending I’ve been doing lately. I don’t even realize how much I’ve bought over the last year. I’ve been influenced so many times, so I’m done buying stuff. I’m not even looking on the website and I deleted the app. That way I don’t even look at any of the cute shit they come out with 😩 thanks for the reality check 👍🏼
I think gift sets are great for gifting if someone is looking for a specific product or needs more of something. Like if I’m out of say lip balm, getting a lip balm set would be fun so I can try out different scents and see what I like to buy again later. But even then that can still produce a lot of waste. I still love the birthday kits Sephora gives out, but I have one birthday and you get one gift. I never really bought gift sets (maybe as travel items if someone really likes a brand, product or scent) but I’m trying to be more conscious of what I buy and these are just so crazy
Any time I’ve ever been interested in a mini gift set for myself I’ve waited to get it after the holidays because what doesn’t sell they discount later
Not me getting an ad for Ulta in the middle of this video 😭
@@whelkpeopleofdoom 🤣🤣
I used to get influenced easily and I wanted to get everything (I never got anything, or rather rarely cause I couldn't afford it.)
Eventually I decided to buy the Hourglass Palette in Evil Eye. I just started using makeup and needed a face palette with everything inside already. So, I just decided to wait out my desires and see if I still want it a month later. I even read through 1 star reviews and swatches before buying it. It helped me save a lot of money and heartache ngl
The tough love in this video is real! 😂
I hope not too tough 💕
I have used up exactly 1 blush (1/10?) it was a mini from the birthday gift. I fell into the trap of buying a pallet to try and get back into wearing makeup - it did not work. I will not be making that mistake again lol
If this is the tarte blush I am still working on mine 😅
Ugh I have multiple eyeshadow palettes and I get stressed out by the fact that I will never be able to use them up. I don’t think I’ve ever actually used up an eyeshadow palette. I’ve usually dropped and broken them before that can happen 😂😂
I'm currently turning my expired eyeshadows into temporary Hair color gel.
same i drop mine so much 🥲🥲🥲