Why Peloton's Emma Lovewell Created A Custom Denim Collab With Sene

Peloton instructor Emma Lovewell is extending her reach into a new category - custom jeans. Emma is teaming up with fashion tech brand Sene to design a denim line “sene x emma” where every pair is custom-made to fit.
See the collection here: senestudio.com...
Lovewell is known by her followers for her go-to denim style - light wash, distressed, with rips. The collaboration features six denim styles with Emma's iconic style that are custom-made from scratch to fit each customer and delivered to their door.
Customers can take Sene’s proprietary SmartFit Quiz from home to generate a unique one-of-kind denim fit. No measuring tape is needed.
Sene has built a loyal following with notable entrepreneurs and creatives who’ve never shopped custom prior to Sene and are now hooked.
Both Lovewell and Sene co-founders Ray Li & Mark Zheng are passionate about representation and inclusivity.
Shop now: senestudio.com...