Small Town Dreams to Big Time Success: Building a Business with Heart

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.
Kari also delves into her inventory planning process and how color matching trends have influenced her business. Discover how she has grown her online presence to complement her physical storefront and her daily strategies for driving online traffic. Kari emphasizes the power of behind-the-scenes content in building a community with customers and why utilizing texts can be a game-changer for boutiques.
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