After Closing 4000+ Sales, I Discovered a New Method to Close Deals Faster
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- Опубликовано: 20 янв 2025
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If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Apply to join our sales team: acquisition.com/careers
I have started a new E commerce business for clothing and the only thing that keeps me going when going gets tough is you and I want you to know that. I hope someday I reflect back on this comment. Thank you! @AlexHormozi
One of your best videos!
I never liked sales but form this I would love to go for sales now and want more opportunities to get in front of customers
Anything for SDR's outside the US Alex? I noticed you employ the services of Rob Quinn's and Frank Demaio's The Sale's Agency. Let's skip the middle man and make some money!
🤙
You never stop learning in sales. After 2 decades in the field you still learn something every day. Thank you Alex.
I agree! I love it! Almost a decade for me, and I’ve only scratched the surface!
It really becomes an adventure!
Love how Alex makes it feel like a positive unfair advantage in sales and in life!
I just applied. Met the lady of my dreams and not more focused to become the best man ever and stop messing around. It’s 3am and helping people for free only gets you so far. Love this video.
In any area of life in general, there’s always something to learn too
Absolutely fire video!!!!
Duuuuuude!! These sales tips aren’t necessarily “new” but WOW the way you explain and teach it makes it SOOO much easier to understand and apply
I’ve done this 100s of times naturally. Thank you for drawing it out because now I will do it forever, intentionally.
This sint something i would try as an artist though...
Same, I’ve done this, it’s good sales nature, it’s trying to build rapport while also honing in on exactly what they need to be satisfied. When you just puts around with your words people get turned off and they rarely even realize it
It’s wild how only
Sales people can see this
This really does apply to ANY question someone has. This isn’t just for sales, normal conversations could benefit from this. Both parties understanding what they are talking about is pivotal to meaningful conversation
I used this in my interview the other day. Also use it in client calls often.
@@InfiniteEntendre Sales is just applied psychology. If you're good at sales, you're probably a half-decent therapist lol
@@matthewbrasic8783I’m a psychologist. I agree the skills are transferable. I question the motive. I dislike being “sold to” and I’m capable of not only countering, but revealing the mechanism at play. People often give up when you highlight the dynamic, and if they don’t give up, they start to feel uncomfortable that I’m not playing along. If I’m feeling charitable, I will preface with “I don’t purchase anything on the spot. I always wait 48 hours.”
@@matthewbrasic8783 or just a pro manipulator lol
“Seek to understand, not to win” is the most important part in philosophy as well.
Seriously. Don't even be attached to the sale. Just give the person space to be a human and let them know you're okay with whatever they do. Not everyone is a good fit for you
@@smokingcrab2290 100% agree
@@smokingcrab2290 This is the best comment I’ve seen on here. It must be remembered that this philosophy can’t be approached as a ‘technique’. It’s felt, not done. If it’s performative, it’ll be experienced as fake.
This also applies to husbands and wives
Good information, as the top sales person who sold the same as the all the sales staff combined, I would change one thing in this presentation. The buyer has fears and many of those fears they will not tell you. It is the job of the sales person to know all of the objections and not need to ask the prospect. For example you have to tell the prospect who is resisting things like, "you might be wondering, if you give me your credicard number, how do you know you will get anything in the mail.... and answer the question and others that might be in their minds. HINT: people are more afraid of losing something then the desire to gain something. Eleminat the fears and dont expect them to tell you.
I am on the customer end of this often… I work with construction contractors… and I walk away from lots of contractors due to how they listen/talk to me. The “pitfalls” presented here are dealbreakers.
Really useful info on how to treat/connect customers during negotiations.
As a client/customer, I’m not buying anything from anyone who refuses to answer a straight question. We have politicians for that. Sales should be facilitated, not made.
But do you sell? 😂
Your prerogative
I don't think he means DON’T answer the question, as much as he means UNDERSTAND what the question MEANS, and make sure you address the heart of the matter, their concern...
But in a way that doesn't put you on your heels, reacting to them, and allows you to retain control of the conversation.
My two cents.
@@italianbeefslayer I find sales as a profession unpalatable due to shit like this.
@damienwelter4543 he says “rather than answer the question, ask a question about the question.” There certainly is a place for this, but if it’s used without rapport, with trust, or without the shared goal of developing understanding, it is likely to be seen as evasive. I’m trained as a clinical psychologist and work with people long-term who have serious mental illness, personality pathology, and/or addiction. You must always be a person first. Even the language of “prospect” is dehumanizing and transactional.
CANT THANK YOU ENOUGH ALEX- YOUR CLOSER FRAMEWORK, AND THE RULE OF 100 TURNED OUR BUSINESS UPSIDE DOWN.
I can definitely relate to this! How much has this impacted your daily routine?
I hope you turned it right-side up! :)
@@MrAskOncehahaha…that’s EXACTLY how I was gonna respond😂
Im going to transcribe this video.
Put it into ChatGPT and begin practicing with the voice over feature
About to be the best salesman ever.
Future is bright 💪
damn ima start doing this too whoa untapped asf
Then I will create a course with a pdf and sell it online
That's inspiring!
Make sure to share a check-in date ahead of time so we can track your progress over the next 90 days!
That would be a big win for Alex too-it'll just prove that his RUclips videos are more valuable than some paid courses out there!
Holy cow. Tutorial?
Which tool will you use to transcript it ?
Learned this tech from one of my best managers ever. Acknowledge, bridge, clarify/close.
My favorite thing to say was “just curious” and then ask the clarifying question
after reading many sales books and working in sales for 6 months I'd say information in this video could be easily a $200 course
seriously Alex is the greatest gift to all aspiring entrepreneurs
I’d say more than $200 ) He’s sooo legit 😅
This video alone is worth $20K or more IF you actually apply it.
My father was diagnosed with cancer resently Ive worked so hard on my youtube channell I am so happy to have these videos to encourage me to keep going
I WILL GET MY RUclips CHANNEL MONETISED
You got this bro
You have uploaded 4 videos in the past 5 months. Good luck
I wish you well😊
I liked your vid that auto-played. Being young I suggest you come from the perspective of being on the journey not expert yet. Good luck!
Brah, you have only 270 subs. Now 271 because I admire the hustle. Let’s see what you can do…
The sales response, "that's what our best customers do too" is a modified Feel, Felt, Found response. "I understand how you feel, our other clients felt the same way, and they found that this was a great purchase."
brahahaha
this is legit good sales advice here. I'm so glad Alex went back to solid tactical business videos, not goofing around in a chef hat. This stuff is just so much more valuable.
An adaptation of ACR, Acknowledge | Clarify | Respond. Combined with the addition of techniques from the book “Never Split The Difference”. Serious value here. Thanks
The best sale advice ever I have come across. I am a novice. Thanks from the bottom of our hearts. What an amazing team and what amazing human beings.
This has got to best Alex's best video yet. Absolutely insane value. These are beast sales tactics.🔥🔥🔥
I'm 4:30 minutes in... This is a really good video. The ASSOCIATE description was explained perfectly.
This one will help a lot of people. Great work!!!
I lost so many sales in the past, but thanks to your video, I now see things clearly. It’s not that I didn’t already know most of what you said-maybe not perfectly, but my instincts always told me the same thing. However, I refused to act on it.
I’m tired of playing the game. I don’t want to dance around the issues, wrestle with people, or give them the "right" when they’re wrong. I don’t care enough to bother. Clearly, I don’t prioritize money because I’d rather hold on to my pride than compromise and sell to someone by letting them think they’re right, even when they’re not.
It’s probably my pride. I don’t know for sure. I didn’t come to this world to simply go with the flow, especially when it’s clear the flow is heading in the wrong direction regarding Western society. I’m here to tell people the truth, even if it’s not appreciated and doesn’t get approval anywhere.
Watching your video was a pleasure because now I’m even more certain about what I should do when I decide to prioritize money. I realize I didn’t do anything wrong-I just didn’t want to go along with it before.
Now, I have a clear decision to make in the future. Thank you very much for the video.
Western society is crazy
100 Million Dollar Leads is probably the best marketing book ive ever read! A must for everyone.
I thank you dear Alex from the bottom of my heart as this is just unreal.
God bless anyone who reads this, please believe me and read his book, it will only do good for you i promise!
So what you are saying is acknowledge, associate, and ask to overcome objectives. That's absolutely brilliant Alex. I think this is the "creme de la creme" sales technique that only the best can understand. And not just for sales, but communication in general. Thanks for the vid!
A qualification process of telling customers we only work with the best and we need to make sure you are a good fit for what we provide positions. The whole conversation for this and makes customers want to earn your business.
As someone who has managed a ton of sales people (many tons… actually) over the years, I love what you are teaching here it literally defines some of the things I have done and struggled sometimes to teach. Thank you!
you managed many tons of salespeople, and that shows your opinion is valued in this feed…which certifications are you looking for specifically?
More closing content please!!! 🙏🏻 this was so helpful i am implementing this as I type
Amazing content as ALWAYS. Gonna implement those tips and comeback here to tell the results!!
Negative reverse selling. Powerful. First time i heard about it was on the sandler system. Gracias papa Hormozi!
I’m gonna pat myself on the back because I’ve been intuitively doing the triple A method. Still learning sales and glad to know I’m on the right path 💪🏽 thanks Alex
Asking them definitely gives them a brain scramble cause a lot of the time they are asking just because they feel like they need to resist 😅 - love this!
Absolute Gold!! Love how you break things down man! Excellent work
I just saw a Skool ad before this video. Alex, thank you. Your content is top shelf.
This is the first video I have seen of yours. Dude you’re really good at walking through a thought process.
True, I miss one advice. If they attack the question by the argument that you're avoiding the answer, your reaction should be: 'By no means, I'm trying to understand the question better so I can get you a better answer.'
20:44 yes body language! Ok excellent. And also repeating someone's question and staying calm and friendly is good ofc.
Amazing techniques that could be used also in other parts of life that require communication 👍🏼
Fun fact, i have watched this video about 6 times in short content, but only after watching the whole 25 minutes and taking notes, i was actually able to actually learn from it. Anyways love the video and can't wait for more content like this.
This is a condensed masterclass. So much value here. Great job.
This is a old technique in the car business called "pace, pace, lead." Love it - been using it for decades hah
Alex, you have come so far. Listening to you is the next step brilliant. I am purchasing a 12K coaching. I see how it was presented. Very Pro. Not as good as what you would offer. I know why I am engaging with this education. I know the value and the return. Zero counterparty risk. The knowledge is the power. ROI is min. 20% with full control. Still 12K is a shit load of money. I didn't even asked it there was a guarantee!? Humm should I have? ... lol. I would have made no difference. Why,... I am the guarantee. I am the one doing it. I am the one getting the returns. I am the one learning how, when, where, why and for what! Over a thousand trust piolet reviews for 4.9 stars.
These are the exact principles I try to teach my team all the time, but you presented it perfectly! I’ll be sharing this video with them 💥
Weird, I needed this video today. I naturally do this already, but, I was struggling with a client e-mail and this reminded me how I should handle it. Thanks.
21:18 KEEP THE HUMAN #1 - Thankyou for this deep quote. This particular segment can help someone on so many areas of their life and not just sales. Absolutely love the video ❤
I coach on the same principles around closing. Still in sales and as a practitioner, I use them daily, especially in selling coaching. Closing techniques like this have been honed by companies like Southwestern for over 160 years. People love to buy but hate to be sold. They believe nothing you say and everything you get them to say.
I covered a lot of this in my team's Sales meeting earlier. Thanks for the video, now to send it to them as reinforcement. 🔥
PLEASE MAKE MORE CONTENT LIKE THIS
Damn he’s so smart and eloquent. I paid 5k usd to learn the same thing that he’s just shared here FOR FREE . Alex and Leila are absolutely free MBA course . Thank you guys for being such an abundance source of knowledge for entrepreneur community
Alex, thank you for all your videos! I’ve watched hours and hours of them, and put the learnings right into actions.
Tomorrow I’ll finish my book, and I mentioned you there, thank you!
Like always, need to watch the video multiple times to assimilate all this gold. Thank you
Loved the mini-training! Thank you Alex for sharing it with the world!
Ths is one of the best videos you've published on here, thanks!
Love love his videos. So educational!!!!
for every like ill talk to 1.5 strangers.
To 1.5 person?
Better get out there bro
On cam pls
47 people now. Chop chop.
Thats like 3 black people
Love the new room. Looks very professional, everything is perfectly centered and it gives a cooler look to the video overall. The lighting can be improved because one of the cameras gets noisy (7:00) and it takes away from the quality compared to your previous videos and it can easily be fixed.
I want this backdrop. But seriously I needed sales help so bad. Thank you
Im as not a sales person but mostly a customer watching to learn the dark patterns from master sales guys so I can circumvent those tricks as a customer.
Your videos are incredible, thank you so much
And they look better than the previous one every single time.
A Hormz is legit bad ass. Sharing this information for free and have everything to back it up just legitimized it. Learned so much from this video even when I already do most of the things he mentions
Would u suck him?
Love these real sales talks. No hacky magical line. Just real processes
This guy is legit!!!!! After 35 years of sales, I'm rethinking my closings! Thank you, Alex!
Wow, creating a training for my sales team based on your teachings as we speak. Pure GOLD!
It’s a modified feel felt found. I feel like it allows you to get back in control which is good. I do a version of this but before I associate I feel like it’s better to get them to clarify and I truly seek to understand what they mean by their objection. People are to quick to respond and it comes of as ingenious and you sound like the last 30 dudes attempting to sell them stuff. By gaining clarity the customer then feels as if you truly care about what they care about once they feel that you truly care then you can get back into the drivers seat and if need to then having that tough conversation it becomes much easier because you care.
Nice new set piece. Looks professional, but not overly cluttered.
I just learned it is nessacery to do the hard and unscalable before I can grow, thanks Alex!
This is actually golden sales advice thank you
Sort of Verbal Aikido Conversion Teachniques - great learnings! Thanks ....
I'd love to help sell this program. Amazing stuff my man. Been in timeshare and moving sales for years. I'm implementing this asap.
Thank you for the video, Alex! I took four pages of valuable notes. Greetings from Germany!
Spicy video thanks Alex! 6 mins in and already taken some notes, god's work as usual.
Man, you are value-giving machine 💯
First of all, great content that drills down on your earlier sales stuff: mint. I know that simplicity is a key component of your current content (which I applaud), but this particular topic would work well with roleplay where we can see a prospect and value guide(a.k.a. sales person) interact. The technique would be displayed overhead as it’s employed.
Started in sales about a year ago because of you Alex, just yesterday I won our quarterly awards for results driven. Barely scratching the surface when I watch these video ahahah, PLEASE DO MORE SALES VIDEOS ps... A video on how you train top sellers would be OP
22:43 often times it is selling them what they want and not what would be best for them. Harsh but true.
Actually, I liked it) No BS, straight to the point as always! Thank you and your team ❤
The Sales shit from Alex Hormozi is the shit they got me watching 🔥🔥🔥🔥🔥🔥
Your videos are filled with actionable advices. Thanks for documenting your journey
NEW CHAIR ALERT! ALEX SITTING IN NEW CHAIR ALERT!
YES!!!!What we’ve been waiting for for years!!
proud of you keep it up. did you see the magnetic nose strips made me think of you.
I'm not a salesman but a few things in this video that you said don't do were the exact I didn't but one truck from a dealer this summer but the same truck from a different dealer.
So funny. I’ve learned to see the use of logical fallacies as a negative thing. You are whole heartedly endorsing their use.
This was so good. Wish I had known this 8 years ago when I started. Thanks Alex!
Alex is a beast!!!
After scrolling through dozens of nonsensical/clickbait/flat out horrible vids - I Finally landed on this totally random yet the rare and elusive interesting+useful video. Thank you!! I feel like someone who has been stuck on a slot machine of scrolling and finally landed on a win 😂 I guess YT is supposed to work that way for a reason.
🔥🔥🔥🤯
Insane Reframing Strategies! This is beast, thank you Alex!!
Bro, I saw this video at a perfect time! Good looks !
This is just insanely good. Wow.
I literally love alex
How did you cook the ENTIRE video! I was trying to not agree with everything you we're saying but you literally nailed everything HAHAHAH
I learned that at Apple…
But we would say
Acknowledge
Align
Assure
I’m a VERY good salesman. You are going to make me great; you’re a genius.
Thank you Alex great techer one of the best
Diving into Alemio Network's whitepaper - the innovation and technology behind this project are mind-blowing!
@Alex Hormozi I love your content and how it stays consistently valuable. Thank you for that 💯🙏🏼
Quick Question , what would be the perfect solution to a prospect going back to the same objection??? , after you have reframed they just rephrase
I was doing all that without thinking about, no wonder why the success rate was going up by a lot. Practice and put yourself out there in those situations helps shit ton
Love the new studio look, Alex!
Much respect Alex!
Brother, I'm a little confused why you allow RUclips ads. Most of the ads are scams and for me, it tarnishes your reputation which I have nothing but the highest respect for. Don't see the benefit towards your brand at all. Always have the highest respect for the RUclips channels that don't force ads.
its an indicator for the quality of the audience, higher paid returns better audience. he needs it for his controlling
You cant decide if ads are shown or not. Its not in Alex Hands, its a YT thing. Sorry for the grammar I am german
Yeas!! Drop the sales book already. MOAR Sale content pls
This is from Sandler Sales. Go buy the book “You can’t teach a kid to ride a bike at a seminar” by David Sandler.
Is it a great book? Thank you
@@EEEBA1 one of the best, if not the best sales books ever. It’s a classic!
@@hcf797 Great. I'm ordering it now. The 2015 updated edition?!
Thank you
I only watched this because you look exactly like a super jacked Tom Hanks stuck on an island.
Glad I did!