Levi's introduced the Red Tab in 1936, 63 years after the blue jean was first invented. It was developed by Levi's national sales manager Chris Lucier to help differentiate authentic Levi's from copycats in the riveted pants space, with a bright red marking positioned on the jeans' back pocket.
I have one Salvation Army Thrift Store pair with the mysterious tag. I bought them because they cost a fraction of what a new pair does, I needed a pair for work, and I typically beat the crap out of pants pretty quickly. I'd always passed over such 'blemished' jeans when shopping, new or used. I, too, always thought that these tags were somehow 'defects' that slipped by Quality Control and into the queue for being stitched into a back right pocket seam. 😛 The fact of the matter is that 10% of Levi's jeans are made with only the ®registered trademark sign woven into the red tab. This practice was conceived to signify that the Red Tab in and of itself -- originally referred to officially by the company as the 'Tab Device', which sounds very much like a reliance on Patent and Trademark Office muscle -- is indeed a distinctive, proprietary branding feature all its own, even without the trademarked "Levi's" name appearing on it. "Look for the Red Tab!" was used extensively in advertising throughout the '40s and '50s. Not long ago Levi Strauss invoked the law to let a few boutique denim houses know who the big dog still is, successfully demolishing efforts to in some cases blatantly capitalize on 'borrowed' elements, like a red, right-pocket tab, which was used by the Japanese brand, Skull Jeans. Levi's got a bit whiny about pocket stitching that in any way might resemble its equally iconic 'arcuate'. Realistically, that double arch can't be reasonably mistaken unless part of a well-executed counterfeit attempt, but Levi's won that court battle as well. The first identity war was waged when the patent that started it all -- "U.S. Patent No. 139,121 for Improvement in Fastening Pocket-Openings" -- expired and competitors immediately began to emulate the feature of rivets on the pocket corners. Levi Strauss' answer? Stamp "L.S.& Co.- S.F." into the rivets and let the buying public know.😉 The Big Dog sleeps with one eye open, so it's not wise to steal from his food bowl. 😆
Thank you sir.
Great appreciation from India🇮🇳 .
Single R, rare..
Levi's introduced the Red Tab in 1936, 63 years after the blue jean was first invented. It was developed by Levi's national sales manager Chris Lucier to help differentiate authentic Levi's from copycats in the riveted pants space, with a bright red marking positioned on the jeans' back pocket.
I have one Salvation Army Thrift Store pair with the mysterious tag. I bought them because they cost a fraction of what a new pair does, I needed a pair for work, and I typically beat the crap out of pants pretty quickly. I'd always passed over such 'blemished' jeans when shopping, new or used. I, too, always thought that these tags were somehow 'defects' that slipped by Quality Control and into the queue for being stitched into a back right pocket seam. 😛
The fact of the matter is that 10% of Levi's jeans are made with only the ®registered trademark sign woven into the red tab. This practice was conceived to signify that the Red Tab in and of itself -- originally referred to officially by the company as the 'Tab Device', which sounds very much like a reliance on Patent and Trademark Office muscle -- is indeed a distinctive, proprietary branding feature all its own, even without the trademarked "Levi's" name appearing on it. "Look for the Red Tab!" was used extensively in advertising throughout the '40s and '50s.
Not long ago Levi Strauss invoked the law to let a few boutique denim houses know who the big dog still is, successfully demolishing efforts to in some cases blatantly capitalize on 'borrowed' elements, like a red, right-pocket tab, which was used by the Japanese brand, Skull Jeans. Levi's got a bit whiny about pocket stitching that in any way might resemble its equally iconic 'arcuate'. Realistically, that double arch can't be reasonably mistaken unless part of a well-executed counterfeit attempt, but Levi's won that court battle as well.
The first identity war was waged when the patent that started it all -- "U.S. Patent No. 139,121 for Improvement in Fastening Pocket-Openings" -- expired and competitors immediately began to emulate the feature of rivets on the pocket corners. Levi Strauss' answer? Stamp "L.S.& Co.- S.F." into the rivets and let the buying public know.😉 The Big Dog sleeps with one eye open, so it's not wise to steal from his food bowl. 😆
$70?! Hope you got them on sale
Yes, sale price is the price they still get benifit, tag price is double price