Typography Tutorial - 10 rules to help you rule type
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- Опубликовано: 1 окт 2024
- Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
How can you quickly apply typographic rules to regain control of your layouts by following these 10 golden rules of typography? These rules are distilled down from the things that I learned by going to Art Center College of Design.
Generally speaking, there are two types of typography- expressive typography (type is visual, carries the meaning of the word and sometimes appears as physical shapes) and functional typography (type that is meant to be read). I will focus on the latter.
When starting out, it is best to learn the fundamentals of good design: hierarchy (primary, secondary and tierchiary reads), flow (how a person “reads” the layout by following the movement of their attention), legibility (in Western culture, type is read top to bottom, left to right so it’s important to arrange type accordingly), grouping (organizing blocks of type in intelligent and logical groups) and interest, achieved through contrast (scale, texture, color, density, negative space).
Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers.
_________________________________________________________________
Great books to learn more about typography:
Stop Stealing Sheep & Find Out How Type Works
by Erik Spiekermann
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Josef Müller Brockmann
Pioneer of Swiss Graphic Design
amzn.to/2k7o5Yb
Typography Manual
@2017 Chris Do
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_________________________________________________________________
Animation by:
Leo Dinh
Red Cat Motion
redcatmotion.com
Music and sound design by:
Adam Sanborne
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English closed captions provided by:
Mindy Fulcher
Director of Digital Innovations
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Final Rule: Abandon all rules as insisted by your client. #clientfromhell
No, Arial is not a valid option.
Lollll 😜😜
I feel this
true story.. lol
This comment just made my day
Did seeing this in motion help to explain this better than just reading it on a page?
Yes way better, mainly cause while reading I tend to get distracted by something else and move away and forget about it...but as a video it kept me engaged the whole time..
Great. I'll keep this in mind for the next one.
The Futur , the animations definitely help the comparisons of bad and good design stand out. This is exactly how I see the future of education.
It explained everything and also gave examples. If learning things in school is this much fun I wouldn't mind paying a hefty price
The animations are so fast that it can be almost impossible to read all the recommendations for each point.
Legends in watching in 2024 🤣🤣🤣
am here🤣🤣
@@smartlifefun 😂😂
👍👍
11th rule: Don't use Comic Sans
Ambar Ortega already covered in one of the other rules. ;)
Yeah, but that's just commun sans
@@negative42 I see what u did there
I 3rd, 4th, and 5th this.
Use Papyrus instead.
The only colours used are Black and White, still looks amazing 'cause
*Typography matters*
you don't need fancy tricks or typefaces when you understand the fundamentals.
Technically black isn't a colour
Typography is not about pretty colors.
And Contrast.
@@wadewill5934 neither is white
11. Break rules in the right way.
Break the rules if you know what effect it will have and if that effect is desired.
One rule to remember when using text in motion graphics is: allow the reader to read the text on screen 1.5 times. This ensures they can read it all at least once.
My brother in christ, you have just corrected every single one of my video text mistakes with this single nugget. God bless you and your future children.
How so
Very helpful. However, the animation is too fast.. I didn't had time to read properly without stop the vídeo.
Rui Sequeira we have a PDF document you can download and read.
Is there a link to the PDF document, thanks?
I think that was the intent since people read at different speeds
Perhaps try to lput it aroun 0.5×
Utube can make it slooooow
I don't like this argument. I think it's better to keep the video entretaining, and have the ones who really want to study to just pause it and take the time.
This was like a college education in 3 minutes.
Here's the font list, you're welcome:
Akzidenz Grotesque,
Avenir, Avant
Garde,
Bell Gothic
Bodoni
Bembo,
Caslon,
Clarendon,
Courier,
Din Mittelschrift,
Franklin Gothic,
Frutiger,
Futura,
Garamond,
Gill Sans,
Gotham.,
Helvetica,
Letter Gothic,
Memphis,
Meta.
OCRB,
Rockwell.
Sabon,
Trade Gothic,
Trajan,
Univers.
Why are specially these fonts recommended?
Roboto ???
what about montserrat? imo it's a very good font also
I’m guessing these fonts are easiest to make look good. I tested these on my mobile app design ant these fonts were bit more easy to read without tricks. For example Avenir looks really similar to Nunito Sans, but when quickly switching between them on small screen Avenir was bit easier to read. I’m guessing these fonts are either old or bit more finished ¯\_(ツ)_/¯
This is a rather conservative list though. There are quite a few more modern and very well balanced fonts that could be used as well. For example, we chose Fira Sans for printed and screen publications, and it is a delight to work with.
The animation on this was fucking insane! Great work on that. Recently started checking out videos on typography and the likes and your channel is definitely one of the best out there.
However the texts were a bit too fast. You should either slow them down or do a voice over. While I enjoyed this video, in my opinion a voice over + some sick ass animation would be better. Kinda like Vox's videos(their typography makes me drool).
for the next one then.
1. Justify left
2. Use one font
3. Skip a weight for different fonts (use light/bold not reg/bold)
4. Double point size for different fonts
5. Align to one axis. Vertical: align to left. Horizontal: align to strongest horizontal element (Cap/baseline).
6. Pick any font listed
7. Group by using rules
8. Avoid putting fonts on edge/corners of page unless it deliberately cuts off the font
9. Don’t use forced full justify & avoid having a single last word sticking out at the bottom of a paragraph. Don’t separate words from a paragraph.
10. Be bold or italic never regular
can you explain point 5. align to strongest horizontal element
BEST COMENT EVER
Best comment ever thk so much!!!!
This comment is TOO CRACKED
Higgins had a history of drug abuse that began at an early age, and he spoke openly about his experiences. His mother claimed that he was also dealing with anxiety and depression on top of his battle with drug addiction. Higgins had agreed to attend drug rehabilitation weeks prior to his death.
3:34 minutes worth 2 credits in a semester of college
Seriously… so true
I think you meant “Align Left” not “Justify Left” for rule 1. I teach graphic design to high school students & people often get these terms mixed up. Justified text is when the line of text is spaced across the whole column width-often creating large gaps between words in order to have clean straight line endings. “Justified Left Rag Right” would mean the text is spaced across the column as before but the last line of a paragraph-if too short to properly space across the column-would simply be aligned to the left rather than adding huge awkward spaces between the words.
Rule #1 for video creation: Watch the final result and check if you can actually read and understand everything before progressing to the next scene ;)
(This was way too fast)
I paused each one to read and I didn't see any problem here... Some people just want to know the 10 points and only read the titles, some want to read the whole thing and so you can just pause :)
@@LaraLocoge Pausing to read negates the whole point of the video and the nice animations and sound design (that took a lot of effort and skill to produce). Just download a pdf, then, no need to make a video. He is completely right, this is very well done except for the timings, which are a critical mistake one doesn't expect to see in a high quality animation like this one.
It was beautiful, but even just a few seconds to the entirety would make it a ton better. The argument for pausing is a lot more cumbersome than a slightly longer video, still well under the 5 minute mark. Banshee and Visual Studios have the right of it
@@visualstudiosproductions The point is to make people aware that this exists, less people would stop by to read a PDF than watch a video. Once people find the contents interesting they can find out more by reading the PDF file, it's basically a presentation in this case for the PDF file.
Rule #0: Realize this is not a theater or an auditorium, you can pause and rewind the video.
Use any font you like,
*BUT!*
Watch at 0.75x speed ;)
It helped being a short video and straight to the point, well done
Apple Watch Center thanks.
3:21 stay away from the edges
11. Break rules in the right way.
-as long as you know how it will be
e.g. for aesthetic purposes
sound design xtra fleeky.... #nicework
Except rule #6 is completely subjective. #typesnobs
Calibri gang rise up! I guess my font choice is just W R O N G
Yeah, no mention of roboto, which millions stares at daily on their android divices.
I think he meant that for people who are not design savvy. As it was mentioned at the very beginning of the video about alignment, choose a font among these suggestions until you know what you're doing, to play it safe.
@@glaucofox Yeah, that's definitely true. It's very hard to mess up with a font like Helvetica, since it's just so pretty.
Imo Calibri is the ugliest of the "normal/professional" fonts. And i can't even put my finger on why.
I'm assuming rule No. 6 was a joke
i really hope so
why would that be a joke?
@@gce3830 because it's a stupid advice. suggesting to use any font but then limiting it to a preselected lit of fonts. like if these fonts are the only usable fonts out of all the billion fonts that exist and those that are to be created in the future.
@@gce3830 also because all of those fonts listed were very conservative sans serif fonts and there is no way you can go about your career only using sans serif fonts
I believe it's kind of like "as long as it is in this list, if you like it, use it". More of a "Safest fonts to use" advice than a rule.
Damn, two widows within the first 30 seconds of the video.
lmao 😅😂😂
Translating the German term for it would mean "Son of a bitch" :-)
The animation is fantastic no doubts for that but the pace is really bringing pain ti eyes n to process!
we have a pdf you can download on our site. check under resources.
The Futur Thanks Cool! Please don't do these kind of very fast pace videos cause you have some cool viewers n subscribers!☺️
@@pranaytony nothing wrong with the pace, if you cant watch, slow it down, there's an 0.75x option right there
sahil9821 I know that, but do you say the same thing to slow down to your officials during presentation, Pal? That's problem!
@@Makwayne the pace is wrong for a video. Working in video, one of the main rules is for text to be readable at a comfortable pace. That means either more time or less text. It's very annoying for the viewer to need to pause to read or have to read at an uncomfortably high pace. Playing at 0.75 is just stupid, it will mess the sound design completely, as well as screwing the animation up (things are less smooth when played back slower unless at a higher fps that takes it into account to begin with). It's weird that they didn't think of that when making the video, when the animation is clearly well done, and it's overall very high quality. I get time constraints, but there's no reason the video couldn't be slightly longer to accommodate the amount of information to be conveyed, this isn't television where each second costs money. Making the video around 30 seconds longer would basically fix this problem, with absolutely no drawbacks (unless the music length was the deciding factor, but it would be better then to just loop a section or crossfade it with itself at some point to pad it out).
Watching this in 2020 and I think it's still one of the best videos on Typography on the internet. That's on TIMELESS content! I still can't believe The Futur still doesn't have 1M subs (993k as of Dec 2020).. very UNDERRATED! Keep it up, Chris and Co!!
Wow, thanks!
@@thefutur It is very, very, very good...Many of the rules are timeless...BUT an updated list of "approved fonts" minght be nice. A couple of those mentioned are a bit overused 6 years later...
Here in 13-09/2023 and can confirm this is timeless
We are in the early planning stages of an experimental typography workshop in LA. It means we are going analog!
Have you ever thought about coming to DC for a workshop or even a weekend design extraveganza?
Shahrzad Dara we would do it but don't want to tackle the logistics. If you know someone who will co-produce with us then we'd be totally down for it.
I'll see what I can do! I think we can make this happen:)
Shahrzad Dara let me know. I've spoken all over the world because of fans from RUclips.
I learnt more about typography in 3:34 than I learnt at university where I studied graphic design. Really enjoyed the animation and how you combined many different skills to get your message across.
that's great to hear.
Wow your course must have been pure shite then.
same here. my university sucks.
what kind of a shitty university have you been to? those are the basics of basics
@@kirschkäfer 😂
i'd say that most of the rules are avoidable, but you have to learn the rules before you break them, and most people couldn't type competently without these.
2:30: "Avoid having a single word on the last line of a paragraph"... like... ehem... in 0:20. 🤨
Got us
Sometimes you can't help it you just don't want it on every paragraph :)
This could be a video from apple
That’s high praise. Our sound designer Adam actually worked on some apple commercials.
what font style did you use? :)
How did u guys animate text. It looks amazing!!!
I was asking chatGPT for the best typography resources so that I can learn from the best; and after suggesting "Thinking with Type" by Ellen Lupton, the first video chatGPT recommended was this series.
I love what you're doing, and thank you for sharing knowledge with everyone.
Anyway, I need some learning to do.
That’s cool that ChatGPT knows about this video.
it is more worth it than attending to my class
This is gold. Information. Animation. Audio.
Andy Wirahadhi ty
Do more videos like this please! Simple, straight to the point and easy to follow.
I’m not a professional designer, but I’m going to use all of these tips to redo my slides for my online course. Clearly, I was overthinking the typography when it’s actually simple. Thank you Chris!!
Which software use for making this types og video?? Please
@@razibulislam1418After Effects or Blender usually (and yes I _am_ reviving an old thread, fite me)
This was really entertaining and at the same time very educational. Thanks
J Panda thanks.
Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers.
The Futur out of all listed, which one of them are available for free?
Santosh Kumar helvetica on the Mac.
The whole video was great except for this part. Is this supposed to be a joke?
Matthew Vernon no joke. When starting out use one of the classics.
Kyre Song tru
Thanks, however I didn't get the last point. Can someone explain me better? Why not Regular?
it's a type joke. be bold not a regular person.
Typography for dummies… sorry but it's really too "the clichés of new uses"…
It's a criticism that I want to be positive, I really appreciate what you do and your commitment.
Bises of France ;-)
I never ever had to think about Typography until I started my career in Web Development. If your typography is off your whole project is crap lol.
Yes
use any font you want, as long as it's one of the following?? why? + why specifically them typefaces?
cause they will stand the test of time.
Font list:
Akzidenz Grotesque
Avenir
Avant Garde
Bell Gothic
Bodoni
Bembo
Caslon
Clarendon
Courier
Din Mittelschrift
Franklin Gothic
Frutiger
Futura
Garamond
Gill Sans
Gotham
Helvetica
Letter Gothic
Memphis
Meta
OCRB
Rockwell
Sabon
Trade Gothic
Trajan
Univers
This has to be the most spot on typography explanation ive seen. to be honest the animation made the me understand why what you said DOES make a difference in the design. p.s. ive heard about you only 2 months ago and Im eating up your content like there's no tomorrow. Thank you for sharing so much experience with us
didn't know about double size trick (thx for that), only to avoid small differences in size... skip a weight goes under same category - although skipping almost whole lineup makes things loook funky.. and whats about restricting fonts to to your poor recommended list - dont embarrass yourself... + things arent always ideal, in real life situations you have to deal with more extreme situations, like dealing with lot of text along with making things more economical while thinking about readability and ofcourse keeping the thing visually apealing - eg making a book for elder people where customers first demand was that body font size has to be 14pt while keeping book format b5 cause of limited financing... :)
Holy shit. This was so informative and concise. I want to marry whoever put this together.
Haha. I’m taken.
What if im creating a typography art that includes some jokes? And the choices of fonts matter, cause im not goint to use a corporate style of font
Totally appropriate
This is a very good video, but there is definitely more wellmade fonts on the market than this selection. I agree that they are historical and of a great quality, but new ages bring new typographers who know their work aswell.
Like which typefaces?
I agree. Using only fonts that this video suggests is like saying only rockstars make good music. Have you seen Objektiv by Dalton Maag
Always love the content 😍😍 i am stealing some for my instagram post 🔥 @design_r_studio i will tagthe video for sure 😍
Can we take a minute to appreciate the animations in this video 😲
Yes
*Nice* _VIDEO_
Rule 11: give people some time to read your effing rules.
there's a static pdf and slideshare version.
Nice work. Thanks for bringing this out. Helps a lot. 👌👍👏😊
What's up with the thumbs down? I don't get it.
There are always going to be thumbs down, welcome to youtube. If you're really curious try to find ANY video that you like (viral) without any thumbs down
The Futur I think it was a legit question- just asking why people don't like for constructive criticism. I saw the thumbs down and thought the same thing, and immediately looked in the comments.
DomesticCowboy don't be an ass
Welcome to youtube.
DomesticCowboy I'm referring to the "do you think you're perfect comment". That's not constructive. The "the type is too small comment" is constructive. That's my point. Of course we all get thumbs down. I do videos with my 7 year old and people trash them too. I get it. But knowing why is helpful in the future, if only for the knowledge we all gain from criticism. I see a new video in the "Futur": How To Deal With Criticism. Xoxo
And never, ever use fake italics like you just did towards the end of this video. That is unmistakably unprofessional. ;o))
Love it! Can’t wait for part II. However, I understand animating it makes it more time consuming so I wouldn’t mind just a part II for the written version.
Also, I find it awesome that you guys answer all the comments!
Linda Aristizabal yes. Of course. I do my best if the question is clear.
영상이 너무 유익합니다 좋은영상 감사합니다
This video is very informative. Thank you for the good video
You’re very welcome
18 seconds in and there are already orphans. This isn't a typography manual to rule type, it's guide on how to have clean and organised typesetting.
Brilliant animation, and nails the most important parts of clear typesetting in a 3 minute video, but let down as this video is a little like saying a twig is the whole tree.
great information as always👍
Rule 11: See Butterick’s Practical Typography
the text is moving around on the screen too much, and disappearing too soon, to read comfortably, I feel like I'm rushing to read each slide.
Wow this was great! I'm a freshman in college in Type 1 class and I'm wondering, why only those fonts? I have an illustration/artsy background so i'm a newbie to typography lol
That's why. For Noobs, I recommend going with beautifully designed typefaces until you can figure it out. Picking the right font can be a difficult task in itself. Just use one of those that I listed and start working on your layouts.
May I ask why you don't like Proxima Nova? It's one of my favorites as well as a ton of other designers. Is it not a good font? It's very popular and looks great IMO.
it's a good web font substitute.
that was legit awesome
thanks Ximon. Leo did the animation.
Why are Montserrat, Gilroy, Lexend, Futura and Proxima Nova not on there with the good fonts, can anyone explain to me why i should not use those?
Loving these OFF-WHITE training videos.
thankyou for this direct tutorial and explanation video. especially without a person talking in the intro, "we're today gonna talk about blablabla", i hate that kind of video when i search for a specific tutorial.
1:43 *comic sanscreeching*
What a marvelous video! Thanks you!
couldn't ask for more perfect video - animations are too lit ! Thanks for Sharing
Fantastic motion graphics video! Thank you!
ppractical glad you liked it.
This video is so beautiful - for the eyes and for the mind.
Hello! Do you have any advice on how to use the fonts suggested in your vid description? E.g. If I'm using Helvetica as my body font, what should I use for my heading font? (or should I still use Helvetica)? Thanks! :)
Hi Phoebe, according to the rules, just use one face until you master it. Otherwise adding another typeface makes it even harder.
The Futur Thanks! That was very helpful. What do you think about bolding or italicizing phrases that are more than 70+ characters long? I read somewhere that that's not a good practice. Should I instead use a subheading or different size fonts for these phrases instead (assuming that I can rewrite these phrases as a subheading.)
Whenever I feel down, I come to this video because the animation is freakin lit!
Let type communicate. Keep the design as simple as possible.
Wow! Amazing video guys!
Simple and straight to the point. The video does an exceptional job of explaining typography concepts textually and visually.
I think anyone who wants to have a good broad view of how to understand, or explain, the good use of type should add this to their play list.
Julio A Rodriguez Diaz thanks for endorsement.
In längeren Texten beim Absatz NICHT einrücken??? Ihr seid ja nicht ganz dicht! Erhöht die Lesbarkeit in Büchern seit...? Hundert Jahren? Außerdem frage ich mich immer wieder, warum man Grafiker wird, wenn einem dann immer nur die olle Helvetica einfällt? Aber 60% aller Grafiker können eh nicht lesen. Oder tun es nicht. So sehen dann oft die Texte aus. Hohle Menschen.
the sound effects at 2:09 got quite intense not even gonna lie
What's the font used in the video?
And very helpful video, thank you so much for putting so much efforts.
Helvetica Neue
Common mistake: using the word “font” when you mean “typeface.” Helvetica is a typeface. Helvetica light, black, oblique, etc. are fonts.
ActUALLy It's nOt A mIstAkE It's An ErrOr
Right... oh, actually I meant affirmative.
I am in absolute love with:
Main title in Baskerville
Text and secondary titles in Bodoni
Download the Typography Manual FREE: www.thefutur.com/resources/typography-manual-vol-1/
Do you have a course on Font design?
With rule 9 - Orphans and widows are those definitions meant to be the other way around?
I always thought orphans were single words at the end of a paragraph?
I feel like at 1:55, the word SHAPES kind of violate a rule for readability though?
Will the sale ever come back?
Thank you
Which tool used to make this video?
AE
Honestly, I think I have learnt more about type from The Futur than I ever learnt from my University.
Can you explain, what's wrong with regular?
nothing. it's a type joke.
Beautiful design and valuable content - thanks guys!
Gaia Yemens thank you Gaia.
Thank you...
I could watch this forever
I watched it until the end. Why? Why is this so good?
How long did it take to make it?
it took about 2 months.
The Futur you are a dedicated person (or team). Keep up the good work man. You're awesome!
I was encourged in school to use two typefaces. Would useing only one show that im inexperienced? Or make my design weak?
VI Till I die neither. There are beautiful designs by Master's that only use one face. There are a series of books called I love "Helvetica", "Futura", etc... Conversely you can use 5 typefaces and make it look good. It's all about the designer and their skill.
There are "rules" we are taught when we study design but they are really suggestions. If you are genuinely talented you can break every design rule and still create stunning work.
Thanks!
Rule to make a tutorial. Make sure you give enough time for people to read the content you are providing. Good tut otherwise.
Pause it!
@@gTosca_666 *facepal* thanks Einstein
@@gauravmerugu7415 you are welcome Forrest! 😆
@@gTosca_666 No, shut up and get out you annoying prick.
Oooh, just spotted the book that I ordered a few days ago is in this video recommendations.
Stop Stealing Sheep & Find Out How Type Works
by Erik Spiekermann
I'm coming for ya son!
This is def for beginners. You absolutely can use more than one font in a design if you are an experienced artist/designer. And a few other rules I said "meh" to. But this was well done and is very helpful for those starting out in design.
That’s who it is for. Advanced people have already learned the rules and made their own.
Wow amazing amazing tips and presented really amazingly
I like the short tutorials packed with spot on information. Just last week, I had a client that wanted double spaces after punctuation and sentences. I explained that a single space should be used because a double space creates a large space and disrupts the flow and tone of the paragraph. Very similar to rivers of white space that happen with justified type. After I explained it she agreed to the single space.
Chris, I'm really enjoying and learning a lot from the content you are sharing on RUclips. Thank You.
Debbie Kennedy thanks Debbie. Double spacing is a convention carried over from typewriters. They're monodpaced alphabet. Once we got digital typesetting fonts had different spacing options depending on individual characters. Double spacing is now considered a mistake in typesetting. Now you know.
Thanks
Incredible Channel!
I enjoyed the video more than I thought I would
thank you so much from Algeria
I am a designer for more than 20 years and I still find struggle in neat and organized layout. I feel all over the place. This was helpful to revisit some of my strategies. I need more rules to help build more design structure. I am self-taught and more of an illustrator than a layout designer, but I want to be good at this.
I think I'm mixing up the justify left in photoshop and the justify left here. isn't that the same? because when I used justify left they try to make the paragraph look 'boxed' and some words are expanding just to fill the whole area. the justify left in your example is left aligned only. Any clarification on my question? thank you.
Glen, Justify left, rag right is what I'm referring to. The opposite is justify right, rag left. The one you are referring to is called force justify (commonly used in newspapers) for that boxed look but it creates awful "rivers" in the copy.
Hey, Thanks for the answer! everything's clear to me now.