This was awesome Chris! I don't feel like many people are sharing content like this. So much more valuable than just explaining theories and showing designs. Please post more of this for different facets of your company!
The Skool Network don't tease us now! That would be so eye-opening and useful if you could manage to pull that off though! The "mock client" scenarios you and Jose Caballer do are phenomenal on their own, a real call would be incredible!
This is so cool. You give the most constructive criticism and feedback, and it's cool that you don't hesitate to suggest exactly what the designer could do differently rather than make them guess what you're thinking. A lot of directors would think that unethical but as a designer it's actually really helpful.
wow. i'm blown away by how many layouts the designer created. maybe i've grown lazy, but this seems like a crazy amount of work! well done. great critique as well.
Great advice and really sharp sense of how to improve the work she laid out. I like his professionalism and tact in handling how he delivered constructive criticism. Your knowledge of expertise really shined through here. The world is yours friend! Peace
The Futur and that's pretty good. I just watched a few video and I feel like learning more than at uni or even some of my internship. Keep doing this guys!
This is a great video. The designer has serious guts to have her work critiqued on video. This is a fantastic video for fledgling designers to use to both gain insight from you and to develop their willingness to be critiqued. Overcoming ego is a tremendous stop toward success in any career
What I learned from this video, got me my first internship and later design job. In german we would say: It helped me get my "foot in the door" of design. Chris Do's contructive and straight-to-the-point art direction is something a lot of people could learn from. We want more! Thank you.
Though it's been said many times before, I can't stress enough how essential the insight this type of video provides. Critiques - by their very nature - can be overwhelming at best, but nothing is worse than leaving an exchange with nothing to take away from it. All too often I find people failing to address what direction to take a project after identifying what doesn't work, creating only a bigger lapse in finding a solution that is better-suited. With each layout you were able to provide connections that read clear and were well explained, which in turn allowed viewers to follow along and learn with Min in the moment. Thank you to you both, would love to see more of these situations moving forward.
Thanks John. More coming. These are fun for us to do and it seems like people who can appreciate these types of discussions get a lot of value from them.
I was looking for a motion design resources for my project, accidentally bumped into your channel, and I said this is what I'm looking for, not a resources but someone that can inspire me everyday. I love your style for being BRIEF, PRECISE and CONCISE, since then I can't stop watching/ learning from your channel, as in daily routine...coffee and your channel every morning!! MABUHAY! :)
Thank you! This was very insightful. I think what sometimes happens is that the art director cannot express what he/she doesn't like and that leaves the designer confused and frustrated. Then the process takes twice the time as nobody really knows what needs to be fixed. The way you suggest how layouts can be improved and why some elements work and others don't, is very clear and makes completely sense. As a designer myself, one tends to look at your own work for too long and you do not see potential issues anymore. Feedback like this is pure gold. More feedback sessions like these will be fantastic. Thank you for taking the time and effort to share your knowledge and turn this in such a learning experience to the rest of the world.
Ronel, I have a theory about those kinds of "art directors", they didn't earn their spot. they were promoted before they learned how to articulate feedback and provide clear direction. everyone seems to covet that title but don't actually know how to do it. we have a bunch more content like this coming down the line.
I believe we all can do with a bit more education on feedback and clear direction :) Communication is a fine art very few has mastered. Listening is key but also knowing how your feedback is received (not what you say but what the other person actually hears) is something people should grasp. It takes loads of practice and self correction. And videos like these demonstrates all of this very well. I wish I had access to all this knowledge as a young designer! Well, now I can learn, practice it and teach it to others when the time comes :)
These kinda of video, where you're hands on manipulating and commenting on design are my favorite videos from you (I dig everything else you do and really do appreciate the volume and variety of talk sessions you do). These videos are palpable in their education and it's great seeing a pro in work.
I can't watch this video enough, it will be my favorite , I keep getting back to it, it's rare to find one with the art director sketching and giving notes as professional as Chris
Chris is explaining so nicely. Each and every point he is elaborating so that we the viewers also understand him. Wao! That's why I am a big fan of him and the Futur channel. Actually the whole team is awesome.
Awesome!! I watch about 3 episodes before going to bed to get ideas on how to strengthen my abilities in design. Last night I was dreaming Typography... These videos are helping me in my journey to becoming a great designer/entrepreneur! Thank you sooooo much and keep posting!!
This was great Chris! As a Hand Lettering student and Typography lover, I truly enjoyed seeing the many ways she explored the text, and watching you get intimate with her work--it shows that you are very knowledgeable in the field, and because of that, your viewers can take a little from your pallet and add it to theirs. Thank you for the quality content.
it is so nice to see two of you interact to get the best results... you're like a definition of how an art director should communicate with his colleagues ;) thank you for sharing this!
This is really great. I've had many great teachers for different skills. What I saw in this video, and others I've been watching from your channel, shows the clarity and neutral standpoint that allows one to be clear and express themselves in a pure form. It's an efficient way to elevate those around you. I hope your employee's see it in a similar way. It can be rough sometimes, ha.
As a graphic-design university student in England - this is SO helpful! Specific insights into what it would be like to work in a place like this, the expectation of work output etc. Thankyou SO much. Only just found this channel and I am SO happy that I did.
As a reality tv enthusiast (yes there's such a thing) I love to watch shows that shows processes of doing things and I've been looking for shows that are multimedia related (there's one show about Photography called Top Photographer very recently, it's quite decent). You could do a mini series like this and I think you'll get a decent amount of leads since multimedia design has been a popular industry that a lot of young people venture to. I really like this video and I hope you post a lot more "process" or "on the go" kind of videos. Thank you!
I just love your videos. They have so much depth and I learn a lot. I'm an Junior Art Director from Germany and started my own channel now to educate young creative talents from Germany to get their spot in the creative industry! You guys are a great inspiration!
Videos like this are priceless because you have time to think about your design ideas and then you hear professional advice so you can compare these two ideas and so on. Great video guys, please do more like this!
This was seriously awesome....glad to have been directed in the direction of Skool and....well you. The honesty and supportive criticism is awesome. You're very good at explaining, and seeing you draw and get down to the nitty gritty shows that your passion is not only for the art, but for the people doing the art. You wan the best for the people involved. I hope to see more. Very much a blessing. Thanks a ton! Cheers
Ebenezer Valvi thanks. Considering some of the controversial things I say, it's nice for you to recognize my passion and skill within a design context. Much appreciated.
I was just thinking how there is so much business advice coming from you guys - that a technical video would be nice and found this. Very helpful. It's a bit challenging seeing this not knowing what your design perimeters are at Future. Can kind of tell from your previous videos, but still very informative and helpful...
this was really useful to watch (currently in design class right now lmao), you're direct, concise about your comments and critiques and you follow up in case they're intimidated but the REAL surprise was when your arm was in the shot and I did a double take because it is literally bigger than your head not sure if because of lens or actual reality
One of my favorite episodes on the Skool Network. The rapid fire critique, coupled with the solid reasoning is beyond valuable to a person like me trying to learn the do's and dont's of design and typography. Any reading material you can recommend that would have a similar approach to critiquing design? Thank you (and Jose) for always putting out great content.
Thanks for the detailed feedback. Unfortunately typography books that actually teach layout are very rare. I would recommend reading Jan Tschichold rules of typography.
This is an amazing video! It really helps to see a director give the padawans direction in a way that is direct, understandable, and in a respectful way. This is a great video to show in graphic design classes! I'm dying to see more of these!
Great job Chris, I like that kind of video, it shows me your beautiful working climate, I think it is lively, by the way you are so kind and friendly with your worker.that's good!!
I know I’m 3 years late, but I’d love to see more of these kinds of videos. It’s nice to see some productive critiques between two people rather than the usual “yeah it looks good”. Keep the videos coming!
This is your first video that I am seeing and I'm completely amazed by these critiques that you're giving! There is so much to learn and I'm happy I discovered this. I've never really had a proper guidance in editorial design, and now I found out where to hone my skills from! Thanks a lot for sharing this!
Loving this content! As a solo freelancer it's hard to get feedback like this, so it's a very useful insight into art direction and how to critique my own work before sending it out. Would love to see more vids along these lines.
I like how he said overlaying colors would help add depth or bring out the main text in one of her sketch designs, I would have never thought of that, it really helped the final layout on my magazine spread that I'm working on
hey, i really admire you, this is my first comment in whole youtube and that goes to you. i really appreciate your art direction, one of a kind. i love you man. very good art direction hope i can get one in amazon.
Thanks a lot Chris. More tips like this please, you have such a good design eyes...from my point of view lot of her designs was really great and then you come in with your opinion and I was like, yea he is right but I dont saw that before you said that...
Great job Chris at quickly pinpointing what works vs. what doesn't work in the layout then sketching out a solution. I find it very helpful to ask the designer if the work is feasible at a given deadline, giving them the freedom to say no. I can't express how helpful this way of working is for both the designer and creative director. Keep at it :)
THIS is the kind of thing I need to see being in a growing design leadership role. It's really helpful to see how it's done in the real world and in real time. Thanks!
I did. Another great example--seeing the project come to light is the next logical step so thanks for that! Looking forward to the next one. The magazine and other products are looking fantastic, by the way.
Well to be honest, not likely. But only because my family and I have a very strict budget and tight resources. There are lots of things we deny ourselves--but it's for the greater good! No worries. One day I'll be much better-positioned, financially, and can afford more things which I'd consider "optional investments". Until that day, I'll continue enjoying this youtube channel and supporting in other ways.
This is better than reading a book or going to a class. So many valuable key points. I've learned and realized techniques that I might apply to my design projects. Thank you
Very good help, totally crisp content, Fluid and human. i like it! I am new to this awesome Channel and will help you (Share and get some classes later on)
If only some of my professors explain the way you do. Sometimes they would just say they don't think the design works but they don't actually point out what's not working. Or they'd say they don't like how it looks but don't suggest how I can improve it. Literally, just learned more in your 30min video than in one of my 3 hour classes. I sometimes even debate whether I should skip and just binge watch your videos. I've done it once. No regrets.
Easily Comic Sans with Pantone 448C ! Makes me feel a bit sick just talking about it. I'm sure the magic Chris Do could work some magic with it though :)
yeah, comic sans is the ugliest typeface, but I'm gonna go the other direction and say serpentine, papyrus, eurostile, and vectorized handlettered fonts
This is really awesome! I'm a design young teacher in university and I was wondering how can I improve the learning of my students? And you are an inspiration to me. Can I email you my situation to get advice and authorization? I would like to do videos from my classes like you.
this was awesome Chris. I think what made this video so much better was to have Min actually present at the video (instead of you just critiquing layouts) because (1) it's NOT easy to present your work in front of your boss or professor (2) it shows how you communicate with your co-workers. I even felt that nervousness Min as she was presenting her work, which made it so much more realistic and personal. I think I said this about 3 times as I was watching this video, 'God, he's a genius' :D - So yes, more content like this would be veeeery much appreciated.
Is this the jab jab jab right hook strategy? since iam seriously considering buying your paid stuff just because how awesome those freebies are! Thank you so much for this Chris.
Haliel yes it is. We believe in helping others. At some point they want to support us in some way. BlackFriday16 will save you 20% on all kits til Monday at midnight. Help us help you.
Chris, it really helped me as a self-taught designer and as a beginner. this content shows further and deeper understanding about typography. This is really what I need. I am now starting to layout my magazine for our project in school. Gonna promote this on my social media account. I really love this
I'm really glad I found this. Your direction is straight forward and delivered in a very respectful and positive way. Editorial typography is a weak point for me (I do a lot of digital restoration and photoshop work) and I'm so thankful for these tutorials for my occasional editorial requests.
What a great initiative, Chris! Thank you and the designer for exposing us to your critic and layout/typography process. I wish we could have more of this. Kudos!
I love how quickly you understand what is going on and how it could be improved. I really like this format. Very educative! Would love to see more stuff on typography!
I've shared this to my design friends, we were discussing how difficult it is to find information on typography and design principles as they're all so vague, this is the first source of info ive encountered that explains the principles properly, would have never in a million years got this sort of tuition at my university. More videos like this please! Would love to see the next stage of ammendments from the designer!
Hi Tina. Due to a regrettable accident, the follow up episode was deleted. I have to re-record. But we have lots more content from Min to come. Have you checked out my rules for typography in the Typography Manual: www.blind.com/feed/typography-manual/ We are also working on an animated version of this (to be shared here).
Yeah I had a brief look yesterday but will sit down and have a proper read through as I wouldn't miss valuable info on typography. I will defo stay tuned for any new content, thank you guys so much it's amazing :D
I love these types of videos!! The quick critique is very helpful in “learning how to see” design. Two thumbs up everyone! And really nice designs too!
Really great content. It's great seeing the critique process in action (from the safety of youtube). Props to the student stretching her creativity and open to feedback. So valuable.
I really admire your teaching style Chris! Every video (not that I've watched everything yet, but continue to catch up on a daily basis) is so valuable! I particular loved this direction, very insightful and concise. A s with everyone else in the comments, I'd love to see more of this type of critiquing! Thanks so much!
OMG this is super awesome ! I usually don't watch long video, but I watched this one in one sit So many information and design principles in it, I would love to watch more of this ! Repetition, legibility, pattern, wow I am amazed for real
LOVED this video. I learned a TON. Critique videos like this are almost like being in design school again but much more focused and practical. Thank you
Really enjoyed this! Works both ways from an art director's perspective and also from a design perspective on what works and different techniques applicable to editorial design. Thanks heaps!
Thank you so much for making this video! I work at my University doing fliers for events for a department. And I'm the only designer at the office. And recently they've been wanting me to turn out a bunch of designs, really fast. So I had some designers block. But you guys have inspired me and definitely refreshed my mind/eyes. So again thank you very much. I'm going to be a subscriber for life! ^^
Love to see more of this type of video Chris! Never relly had a professional graphic design, typography and layout critique before in school or at work, so this has been super helpful. And also I think this is the first of this kind video I have seen on RUclips. You are on to something here. More please!
Could that be true. Can you search to see? I will do more. I was a little tired today but had two critiques that I should have taped. One was for a website the other was for a logo.
I absolutely loved this video! It was great hearing your opinion on someone else's design choices and why you liked or disliked them. Please do more videos like this!
Typography course is now on sale. Save $20 when you order ahead of the product launch. academy.thefutur.com/p/typography-01
That looked more like Design 101 than art direction.
Please do just a typography workshop!!!
This was awesome Chris! I don't feel like many people are sharing content like this. So much more valuable than just explaining theories and showing designs. Please post more of this for different facets of your company!
Will do Alex. Maybe a client call? Now that would be some drama.
The Skool Network don't tease us now! That would be so eye-opening and useful if you could manage to pull that off though! The "mock client" scenarios you and Jose Caballer do are phenomenal on their own, a real call would be incredible!
+Alex Bass we can figure out something without betraying our client.
+The Skool Network that would be great! You guys are the best!
totally agree
Dude. I learned more in this video than I did in a whole semester of design class. Please, keep making content like this.
Will do.
This is so cool. You give the most constructive criticism and feedback, and it's cool that you don't hesitate to suggest exactly what the designer could do differently rather than make them guess what you're thinking. A lot of directors would think that unethical but as a designer it's actually really helpful.
"laser" cries.
07:28
"This typeface looks like Bodoni to me, but very condensed."
Font is literally Bodoni MT Condensed. Color me impressed.
wow. i'm blown away by how many layouts the designer created. maybe i've grown lazy, but this seems like a crazy amount of work! well done. great critique as well.
Its not a big deal, these designers get like a whole week or few days to work on it.
Chris! The world needs more content like this!
ok. we'll make more.
Fernanda Flores I agree!!
Fernanda Flores totally agree
Great advice and really sharp sense of how to improve the work she laid out. I like his professionalism and tact in handling how he delivered constructive criticism. Your knowledge of expertise really shined through here. The world is yours friend! Peace
Ivan Zavala thanks Ivan.
I didn't know I could do an internship on RUclips. That's a pretty cool video.
Why not? that's why we are producing these videos.
The Futur and that's pretty good. I just watched a few video and I feel like learning more than at uni or even some of my internship. Keep doing this guys!
Kawane31 thank you.
@Kawane31 Exactly!
This is a great video. The designer has serious guts to have her work critiqued on video.
This is a fantastic video for fledgling designers to use to both gain insight from you and to develop their willingness to be critiqued. Overcoming ego is a tremendous stop toward success in any career
Who is interested in attending a typography class taught by Chris Do?
I'm in ! Looking forward to that :)
+Avish John maybe in the fall
Id love to come to but I live in London. Lol
+Laith Wallace should we stream this somehow?
Totally!
Forgot that I made this. #typography #manual 10 tips to improve your typography.
www.blind.com/feed/typography-manual/
is this still available? the link is broken. thanks!
here it is: blind.com/blog/typography-manual/
Wow - thank you this is fantastic
g
gu
What I learned from this video, got me my first internship and later design job.
In german we would say: It helped me get my "foot in the door" of design.
Chris Do's contructive and straight-to-the-point art direction is something a lot of people could learn from.
We want more! Thank you.
Congrats! Gut! Gut gemacht! Gute Arbeit!
As a graphic design student, this tutorial is gold!!
Wish we had this kind of feedback in school.
Great feedback!
Thanks. Keep tuning in. We'll be doing more of these design critiques.
Though it's been said many times before, I can't stress enough how essential the insight this type of video provides. Critiques - by their very nature - can be overwhelming at best, but nothing is worse than leaving an exchange with nothing to take away from it. All too often I find people failing to address what direction to take a project after identifying what doesn't work, creating only a bigger lapse in finding a solution that is better-suited.
With each layout you were able to provide connections that read clear and were well explained, which in turn allowed viewers to follow along and learn with Min in the moment. Thank you to you both, would love to see more of these situations moving forward.
Thanks John. More coming. These are fun for us to do and it seems like people who can appreciate these types of discussions get a lot of value from them.
I was looking for a motion design resources for my project, accidentally bumped into your channel, and I said this is what I'm looking for, not a resources but someone that can inspire me everyday. I love your style for being BRIEF, PRECISE and CONCISE, since then I can't stop watching/ learning from your channel, as in daily routine...coffee and your channel every morning!! MABUHAY! :)
Thank you.
Thank you! This was very insightful. I think what sometimes happens is that the art director cannot express what he/she doesn't like and that leaves the designer confused and frustrated. Then the process takes twice the time as nobody really knows what needs to be fixed. The way you suggest how layouts can be improved and why some elements work and others don't, is very clear and makes completely sense. As a designer myself, one tends to look at your own work for too long and you do not see potential issues anymore. Feedback like this is pure gold. More feedback sessions like these will be fantastic. Thank you for taking the time and effort to share your knowledge and turn this in such a learning experience to the rest of the world.
Ronel, I have a theory about those kinds of "art directors", they didn't earn their spot. they were promoted before they learned how to articulate feedback and provide clear direction. everyone seems to covet that title but don't actually know how to do it.
we have a bunch more content like this coming down the line.
I believe we all can do with a bit more education on feedback and clear direction :) Communication is a fine art very few has mastered. Listening is key but also knowing how your feedback is received (not what you say but what the other person actually hears) is something people should grasp. It takes loads of practice and self correction. And videos like these demonstrates all of this very well. I wish I had access to all this knowledge as a young designer! Well, now I can learn, practice it and teach it to others when the time comes :)
This is a crazy amount of learning. I wish you put up more of similar break-downs of design elements.
ok. we've recorded more. time to edit.
These kinda of video, where you're hands on manipulating and commenting on design are my favorite videos from you (I dig everything else you do and really do appreciate the volume and variety of talk sessions you do). These videos are palpable in their education and it's great seeing a pro in work.
Eliot Nguyen thanks Elliot. You are not alone. I see that we created something that resonates with our audience. And the numbers don't lie.
Love her designs, love your suggestions even more!
Thank you!
I can't watch this video enough, it will be my favorite , I keep getting back to it, it's rare to find one with the art director sketching and giving notes as professional as Chris
Appreciate it Sajida
This is so helpful seeing how business actually operate & how employers work ith employees. Subbed & looking forward to more content!!!
Thanks for the sub.
Chris is explaining so nicely. Each and every point he is elaborating so that we the viewers also understand him. Wao! That's why I am a big fan of him and the Futur channel. Actually the whole team is awesome.
Thank you
Awesome video! Interested in seeing you or Jose give feedback for UX/UI design work as well.
Ok. That's a good suggestion. Let's see what we can do.
That is something I'd be very interested in!
Great idea.
Really great this idea!
Awesome!! I watch about 3 episodes before going to bed to get ideas on how to strengthen my abilities in design. Last night I was dreaming Typography... These videos are helping me in my journey to becoming a great designer/entrepreneur! Thank you sooooo much and keep posting!!
so now we are invading your subconscious.
This girl is talented!
The most dynamic, informative and useful graphic design video on YT. Great job!
Wow! Thanks. That's high praise.
Hands down best design channel if you want to learn or improve on this topic.
Thanks Musti. What other channels do you watch for this kind of information?
This was great Chris! As a Hand Lettering student and Typography lover, I truly enjoyed seeing the many ways she explored the text, and watching you get intimate with her work--it shows that you are very knowledgeable in the field, and because of that, your viewers can take a little from your pallet and add it to theirs. Thank you for the quality content.
Kyree Cooper you're welcome. Appreciate the feedback.
Such constructive feedback! It is indeed a quality example of how important the way of communicating your ideas is. Thank you for sharing!
it is so nice to see two of you interact to get the best results... you're like a definition of how an art director should communicate with his colleagues ;) thank you for sharing this!
thanks SnookRS.
This is really great. I've had many great teachers for different skills. What I saw in this video, and others I've been watching from your channel, shows the clarity and neutral standpoint that allows one to be clear and express themselves in a pure form. It's an efficient way to elevate those around you. I hope your employee's see it in a similar way. It can be rough sometimes, ha.
As a graphic-design university student in England - this is SO helpful! Specific insights into what it would be like to work in a place like this, the expectation of work output etc. Thankyou SO much. Only just found this channel and I am SO happy that I did.
Thanks Joseph for commenting. Really appreciate the support and welcome to the channel!
Alright. I'm convinced. I want to work for you. Expect my resume in a couple months.
Devin.Glad to hear you want to work for us. I'll look out for a killer resume. But wait, did you watch the resume episode?
Love how Chris mentioned everything explicitly! Very helpful!
Thank you.
As a reality tv enthusiast (yes there's such a thing) I love to watch shows that shows processes of doing things and I've been looking for shows that are multimedia related (there's one show about Photography called Top Photographer very recently, it's quite decent). You could do a mini series like this and I think you'll get a decent amount of leads since multimedia design has been a popular industry that a lot of young people venture to. I really like this video and I hope you post a lot more "process" or "on the go" kind of videos. Thank you!
we just taped another one. you'll get your wish soon enough. plus there's part 2 of this video.
I just love your videos. They have so much depth and I learn a lot. I'm an Junior Art Director from Germany and started my own channel now to educate young creative talents from Germany to get their spot in the creative industry! You guys are a great inspiration!
Chris Sensei, you make me love design again, thank you
Yay!!!
Videos like this are priceless because you have time to think about your design ideas and then you hear professional advice so you can compare these two ideas and so on. Great video guys, please do more like this!
I will record more next week Dominik. Next one will be about web design.
More art direction videos please. This was very helpful. Thank you, Chris and the futur team!
You are very welcome!
This was seriously awesome....glad to have been directed in the direction of Skool and....well you. The honesty and supportive criticism is awesome. You're very good at explaining, and seeing you draw and get down to the nitty gritty shows that your passion is not only for the art, but for the people doing the art. You wan the best for the people involved. I hope to see more. Very much a blessing. Thanks a ton!
Cheers
Ebenezer Valvi thanks. Considering some of the controversial things I say, it's nice for you to recognize my passion and skill within a design context. Much appreciated.
I was just thinking how there is so much business advice coming from you guys - that a technical video would be nice and found this. Very helpful. It's a bit challenging seeing this not knowing what your design perimeters are at Future. Can kind of tell from your previous videos, but still very informative and helpful...
this was really useful to watch (currently in design class right now lmao), you're direct, concise about your comments and critiques and you follow up in case they're intimidated but the REAL surprise was when your arm was in the shot and I did a double take because it is literally bigger than your head not sure if because of lens or actual reality
i think it's the lens.
One of my favorite episodes on the Skool Network.
The rapid fire critique, coupled with the solid reasoning
is beyond valuable to a person like me trying to learn the do's and
dont's of design and typography.
Any reading material you can recommend that would have
a similar approach to critiquing design?
Thank you (and Jose) for always putting out great content.
Thanks for the detailed feedback. Unfortunately typography books that actually teach layout are very rare. I would recommend reading Jan Tschichold rules of typography.
t-y-p-o-g-r-a-p-h-y.org/MEDIA/PDF/ThePrinciplesoftheNewTypography.pdf
This is an amazing video! It really helps to see a director give the padawans direction in a way that is direct, understandable, and in a respectful way. This is a great video to show in graphic design classes! I'm dying to see more of these!
Use the Force.
Great job Chris, I like that kind of video, it shows me your beautiful working climate, I think it is lively, by the way you are so kind and friendly with your worker.that's good!!
i'm mostly friendly w/ some biting sarcasm.
I know I’m 3 years late, but I’d love to see more of these kinds of videos. It’s nice to see some productive critiques between two people rather than the usual “yeah it looks good”. Keep the videos coming!
We have more in the works.
This is extremely valuable information! Taking notes to absorb some of your expertise.
MrRodQ awesome.
This is your first video that I am seeing and I'm completely amazed by these critiques that you're giving! There is so much to learn and I'm happy I discovered this. I've never really had a proper guidance in editorial design, and now I found out where to hone my skills from! Thanks a lot for sharing this!
"The Process" using CMYK, a.k.a. process colors! So clever!
I will never skip the ad for videos like this. We need more videos like this.
Loving this content! As a solo freelancer it's hard to get feedback like this, so it's a very useful insight into art direction and how to critique my own work before sending it out. Would love to see more vids along these lines.
Thanks for sharing CB.
This is my new favorite channel to watch. I'm kinda surprised, you guys deserve more subscribers.
yay!
Wao... that's a really nice video. Everything beautifully explained. Keep making such videos.
Will do.
I love it that you explain why something is either good less good. Please share more videos of this type.
keep watching. we have many videos where i dissect work.
Wow I loved this. Learned so much. Thank you
Vanessa T thanks Vanessa.
I like how he said overlaying colors would help add depth or bring out the main text in one of her sketch designs, I would have never thought of that, it really helped the final layout on my magazine spread that I'm working on
glad to help!
This is very helpful, especially for someone like me who loves editorial layout. Thank you!
You're welcome Aprylle.
Wow... Would love to watch this kind of videos every single day! The Chris’ rationales behind everything are so valuable! Thanks!
Thanks
I would love to see more design tutorial like this! is good feedback
Lucas Seet can do.
hey, i really admire you, this is my first comment in whole youtube and that goes to you.
i really appreciate your art direction, one of a kind. i love you man. very good art direction hope i can get one in amazon.
Raghav Raja thanks. Really appreciate it.
Thanks a lot Chris. More tips like this please, you have such a good design eyes...from my point of view lot of her designs was really great and then you come in with your opinion and I was like, yea he is right but I dont saw that before you said that...
MrCotijebe lol. That's why Aaron calls me Darth Vader. Everything was okay until Vader rolls in.
Great job Chris at quickly pinpointing what works vs. what doesn't work in the layout then sketching out a solution. I find it very helpful to ask the designer if the work is feasible at a given deadline, giving them the freedom to say no. I can't express how helpful this way of working is for both the designer and creative director. Keep at it :)
Yes. That's a technique we use all of the time.
The way you criticize the design as if one can just read how to design from a book. 😀 Nice video
THIS is the kind of thing I need to see being in a growing design leadership role. It's really helpful to see how it's done in the real world and in real time. Thanks!
Thanks Joseph. We'll make more. Did you catch part 2?
I did. Another great example--seeing the project come to light is the next logical step so thanks for that! Looking forward to the next one.
The magazine and other products are looking fantastic, by the way.
Thanks Joseph. Will you pick up a copy if the magazine goes to print?
Well to be honest, not likely. But only because my family and I have a very strict budget and tight resources. There are lots of things we deny ourselves--but it's for the greater good! No worries. One day I'll be much better-positioned, financially, and can afford more things which I'd consider "optional investments". Until that day, I'll continue enjoying this youtube channel and supporting in other ways.
Joseph Melancon perfect. No need to buy anything. We will continue to make content for you. Someday. Share a testimonial with us.
Can you make this a series so we can follow the whole process. Thanks
yeah. that's the plan.
This is better than reading a book or going to a class. So many valuable key points. I've learned and realized techniques that I might apply to my design projects. Thank you
you're welcome Kevin.
Very good help, totally crisp content, Fluid and human. i like it! I am new to this awesome Channel and will help you (Share and get some classes later on)
Georgios Konstantinidis thank you. Appreciate the help.
If only some of my professors explain the way you do. Sometimes they would just say they don't think the design works but they don't actually point out what's not working. Or they'd say they don't like how it looks but don't suggest how I can improve it. Literally, just learned more in your 30min video than in one of my 3 hour classes. I sometimes even debate whether I should skip and just binge watch your videos. I've done it once. No regrets.
What is the ugliest font & Pantone color in your opinion? I feel like taking on a design challenge.
Easily Comic Sans with Pantone 448C ! Makes me feel a bit sick just talking about it. I'm sure the magic Chris Do could work some magic with it though :)
+Ted Bettridge thanks Ted. No other takers.
yeah, comic sans is the ugliest typeface, but I'm gonna go the other direction and say serpentine, papyrus, eurostile, and vectorized handlettered fonts
would have to be comic sans, or Papyrus.
+May Refky comic sans challenge accepted. What should we design?
This is the best video I've ever watched on graphics design. And that includes all the ones I've paid for! This Skool is the best!
Wow! Really? Better make more then.
This is really awesome! I'm a design young teacher in university and I was wondering how can I improve the learning of my students? And you are an inspiration to me. Can I email you my situation to get advice and authorization? I would like to do videos from my classes like you.
DM on Facebook. Where are you located?
I could watch this all day! There are so few resources out there for editorial design, I really appreciated this!
you're in luck. we have another that we are editing right now.
like this video so much, thanks for doing it
Ann Huang thanks Ann.
this was awesome Chris. I think what made this video so much better was to have Min actually present at the video (instead of you just critiquing layouts) because (1) it's NOT easy to present your work in front of your boss or professor (2) it shows how you communicate with your co-workers. I even felt that nervousness Min as she was presenting her work, which made it so much more realistic and personal. I think I said this about 3 times as I was watching this video, 'God, he's a genius' :D - So yes, more content like this would be veeeery much appreciated.
Yoonji Jung we have a sneak plan on how to get Min to talk more and share her thought process. Stay tuned. Thanks for the feedback!
Is this the jab jab jab right hook strategy? since iam seriously considering buying your paid stuff just because how awesome those freebies are! Thank you so much for this Chris.
Haliel yes it is. We believe in helping others. At some point they want to support us in some way. BlackFriday16 will save you 20% on all kits til Monday at midnight. Help us help you.
Chris, it really helped me as a self-taught designer and as a beginner. this content shows further and deeper understanding about typography. This is really what I need. I am now starting to layout my magazine for our project in school. Gonna promote this on my social media account. I really love this
That was super duper helpful
yay! thanks Ryan.
I'm really glad I found this. Your direction is straight forward and delivered in a very respectful and positive way. Editorial typography is a weak point for me (I do a lot of digital restoration and photoshop work) and I'm so thankful for these tutorials for my occasional editorial requests.
typography is very difficult to master. we're trying to help
What a great initiative, Chris! Thank you and the designer for exposing us to your critic and layout/typography process. I wish we could have more of this. Kudos!
This is so good.
Thanks Devin.
I love how quickly you understand what is going on and how it could be improved. I really like this format. Very educative! Would love to see more stuff on typography!
20+ years of practice.
This is great!
Thanks!
I love this so much. I'm the only designer in my team, fresh outta uni and its so lovely to have a chance to learn from someone in design.
Moar!!
I've shared this to my design friends, we were discussing how difficult it is to find information on typography and design principles as they're all so vague, this is the first source of info ive encountered that explains the principles properly, would have never in a million years got this sort of tuition at my university. More videos like this please! Would love to see the next stage of ammendments from the designer!
Hi Tina. Due to a regrettable accident, the follow up episode was deleted. I have to re-record. But we have lots more content from Min to come.
Have you checked out my rules for typography in the Typography Manual:
www.blind.com/feed/typography-manual/
We are also working on an animated version of this (to be shared here).
Yeah I had a brief look yesterday but will sit down and have a proper read through as I wouldn't miss valuable info on typography. I will defo stay tuned for any new content, thank you guys so much it's amazing :D
I love these types of videos!! The quick critique is very helpful in “learning how to see” design. Two thumbs up everyone! And really nice designs too!
Really great content. It's great seeing the critique process in action (from the safety of youtube). Props to the student stretching her creativity and open to feedback. So valuable.
Min is actually on staff.
You guys never cease to amaze me. I learned SO much in a span of 27 minutes. Thank you!
Yay! 27 minutes of value.
I really admire your teaching style Chris! Every video (not that I've watched everything yet, but continue to catch up on a daily basis) is so valuable!
I particular loved this direction, very insightful and concise. A s with everyone else in the comments, I'd love to see more of this type of critiquing!
Thanks so much!
Thanks Jonathan. I appreciate the support.
OMG this is super awesome !
I usually don't watch long video, but I watched this one in one sit
So many information and design principles in it, I would love to watch more of this !
Repetition, legibility, pattern, wow I am amazed for real
Penguin Terbang thanks. We have more coming for you in 2017.
LOVED this video. I learned a TON. Critique videos like this are almost like being in design school again but much more focused and practical. Thank you
Thanks Phillip! That's a big compliment.
The Design of Business and The Business of Design.
7 years later, this is still a gem 💎 ✨
Instead showing some random tutorial this is totally a great way to learn, tnx chris for this video
Really enjoyed this! Works both ways from an art director's perspective and also from a design perspective on what works and different techniques applicable to editorial design. Thanks heaps!
you're welcome Jaira.
Thank you so much for making this video! I work at my University doing fliers for events for a department. And I'm the only designer at the office. And recently they've been wanting me to turn out a bunch of designs, really fast. So I had some designers block. But you guys have inspired me and definitely refreshed my mind/eyes. So again thank you very much. I'm going to be a subscriber for life! ^^
Glad to have you and look out for more typography and design related videos.
GREAT VID!! I've just landed my, first official, Creative Director position at a growing company and I live by these types of vids!! Thanks again!
congrats Jenkins.
Love to see more of this type of video Chris! Never relly had a professional graphic design, typography and layout critique before in school or at work, so this has been super helpful. And also I think this is the first of this kind video I have seen on RUclips. You are on to something here. More please!
Could that be true. Can you search to see? I will do more. I was a little tired today but had two critiques that I should have taped. One was for a website the other was for a logo.
this is a great show. as a graphic design student currently between my editorial and typography classes this is so inspiring. love it!
V Walker how do we compare to your classes?
actually a lot of what you spoke about in regards to recurring elements was also what we touched on in class. It was perfect.
Nice. So we are validating some of the things you are learning right now.
I absolutely loved this video! It was great hearing your opinion on someone else's design choices and why you liked or disliked them. Please do more videos like this!
Thanks ArtChar! We will make more.