How Sweet, the Ugly Duckling, and the meaning of “NewJeans is everywhere”
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- Опубликовано: 26 май 2024
- My interpretation of How Sweet's (the song and EP) narrative, how it relates to Bubble Gum, and a guess at the idea behind this comeback's conceptual hastag #newjeans_is_everywhere
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#NewJeans #뉴진스 #HowSweet #NewJeans_HowSweet #NewJeans_BubbleGum #kpop #kpopcommentary #kpopanalysis #kpopvideoessay #ADOR #어도어 #HYBE #choujimi 
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The most surreal thing about that street dance scene is, that no one has their phone out. This is a clear indicator that this is not our real world at all.
hanni's hair needs it's own breakdown bc it's so cute! actually love it sm
Yes! And Dani's blonde hair!
i cut my hair like hanni because i thought it was cute
It’s actually a wig 😂
@@guinnmyahslaysstaymad nah it can’t be 😨
@@jiahstar watch haerins birthday live where hanni has her long hair
I too wonder about the 'Supernatural' EP release coming in a month. So far "Right Now" relates to wanting someone right now and not caring about what others think. The MV should be released in about a week or two just like "Bubble Gum" MV. The 'How Sweet' EP was SO GOOD and "Right Now" also sounds amazing, the members recently said they have many things prepared and fans wont be able to rest this year so I am VERY excited. Especially since their album is still scheduled for release in the 4th Quarter of this year.
I had no idea that an album was scheduled for Q4 of this year, that’s really nice to hear!
both releases are singles I don't know why calling them ep
@@da_avia better description would be a single album.
Next 2 song are Japanese song , for their debut at Japan, Supernatural will be Powerpuff girls continue journey,
"New hair, new tee, New jeans, you and me....."
Right Now came out???
New jeans albums have such interesting narratives, i hate how they release such short projects tho
I know 😭 I wonder how long it’s going to take to get a full-length album
They have plan to release full album at the end of this year and world tour next year, but thats if hybe dont force them to go on a 18 month hiatus🥲
@@choujimithey’ve confirmed one for the end of the year (our current theory is October 29-International Bunnies Day)
I can’t help but seeing this song in the context of ADOR’s feud with Hybe.
It's not supposed to be. the song was made much before this feud and mhj herself said that before this feud she and hybe executives were not actively fighting
@@HelloWorld-ut4nz Yeah, I realize the intent probably couldn’t have been there when this song was first being made, but it sure did end up fitting oddly well, especially with the timing of its release 😅 It’s just hard not to draw those parallels automatically
@@ninjagamer1359 I'm still calling this NewJeans' official Hybe diss track.
@@karagesenpai8419 Real 😂😭🔥
@@HelloWorld-ut4nz I mean, you've got a point by highlighting the fact this song, MV, and EP were made way before the general public were informed about ADOR and Hybe's conflict... but we also know that MHJ actually wants to part ways with Hybe Labels ever since the debut of NewJeans, MHJ especially has made her intents of being recognized as an independent label very clear, and considering the way she worded it, it seems like this wish for another situation has been present in her mind prior to the public exposure of the situation. Given that she's in charge of the concepts and artistic direction of the group, it is safe to assume that this long-lasting idea of wishing for professional independence outside of HLs infused NewJeans' recent EPs.
I really like your point of highlighting how the sweatness of apples contrasts with the sweatness of bubble gum. To me it makes the choice to do Coca-Cola product placement more mystifying though, as that totally coloured how I read the sweatness. The instrumentation for Bubble Gum as feels more natural than the instrumentation on How Sweet.
I guess there being hidden meaning under the surface is a pretty consistent theme of NewJeans though. I'm still not sure how I feel about whether it ties together for me.
Also, the apple could be a biblical nod, as in consuming the apple of knowledge, and leaving Eden. Their parent company, and its financial support, could be seen as the garden they’re escaping. The encountering of animals along the way supports this, as animals would be the only witness to the people leaving Eden. There’s also the nod to one of their biggest partnerships - Apple, whose logo is an apple with a bite mark. ADOR has always prioritized independent budgeting and financing - when they say “it’s like biting an apple,” they’re also saying, we already have big backers, and we achieved this without our parent company.
Ooh love this interpretation!
.this was fire man, u pointed out some symbolism i didn't notice, keep it up🌸
Thank you!!
You're literally a genius i love your videos so much they just explain so many stuff in such a simple way your way of making scripts is just art
Thank you so much 😭 I really appreciate it!
Now this made me appreciate the how sweet video and the ep even more, thank u🫰
Okay, one standout line that I've noticed in this song is "It's like biting an apple". This got me looking more in-depth into the lyrics of the song. And it almost reminds me of Eve and how she found the apple in the Garden of Eden. Could it be New Jeans narrating the relief of biting the apple, seeing how sweet it tastes, and finding the knowledge that leaving that person they were in love with is better for them? Having a burden of knowledge tastes sweeter than being with someone who sucks/or is not compatible in innocent ignorance. Could that demon in the lyric be the serpent tempting to change the girl's storyline with new knowledge? Again, I'm not Christian, so I could be completely inaccurate. So please be forgiving of my analysis.
edit: Very detailed analysis indeed!! I enjoyed this video so much. Could the narrative of this song be aligned with their current situation?
Mannn that's quite deeep! And I actually love it. I wish that was the same depth in reality for these songs 😅
This video deserves more views ❤
Woah… I think this is the first super chat I’ve ever received 😭 thank you so much, I really appreciate it!
@@choujimi You’re welcome. You deserve it 😊. I’ve seen a couple of analysis for How Sweet but yours is the best one so far, especially the “ugly duckings” interpretation is so fitting with their style and current situation. I look forward to your analysis of future New Jeans’ releases!
Great video as always! You basically broaden what I already had as theories for this music video, and explained it better. I had one theory though about how How Sweet relates to everything happening around them, that goes in perfect tandem with your ugly duckling theory.
It makes sense with newjeans being the ugly ducklings, because hybe is activately trying push them of the company with this whole ador-hybd scandal. A lot of their fans are turning on them for the dumbest of things now too, (Hanni's new hair, Hyein's "attitude", Danielle being quiet, and Minji being loud. Haerin is the only one whose safe) and other fans are busy making the fandom look bad by hating on Ilit and their fans. People only seem to give them the time of day to hate on or criticize them.
Also, many of the lyrics seem to be pointing to the scandal as well. "I've been praying for a miracle" is reference to the girls hoping everything will be alright. "All the drama it's good karma" Minji wishing that hybe gets what they deserve for trying to throw them out.
Finally, I think that the chorus could saying that being with hybe was sweet because of the opportunities they got, but now it's coming to a close. Plus, I'm betting "the toxic lover" and "little demon in my storyline" is hybe. The only bad thing in their careers is hybe, because they wouldn't references the things mhj did.
Anyway, good video! That's just my two cents!
My guess was that they died from the car crash and nobody could see them as they came back as ghosts. Supernatural will be a continuation of this.
YOURE SO SMART
wait a minute… that could actually make sense lolll
Yesss, and only animals can sense them !
I would say that's a good idea, but the circle towards the end of the mv makes me think otherwise. What else would those people be circling around if not them? There's nothing else there so it'd have to be them, I assume.
@@hithere1543 ohh you’re right
I wanna exchange my brain with choujimi brain, so I can see things and music with a perspective that he does.
Great video as always.
Although I feel like the songs are but underwhelming it perfectly fits the story and concept of the direction of new jeans.
Hopefully the next 2 songs would be better than this.🤧
THE CONCEPT AND IDEAS ARE SO INCREDIBLY SMART!! Newjeans, Ador and Hybe are so creative it‘s insane when it comes to this specific group^^
YAAA YOU UPLOADED 🗣️🔥🔥🔥‼️
I LOVE YOUR NWJNS ANALYSIS VIDS SM !!!
I really enjoyed these 2 songs, as much as I wish it was a longer EP or even an album I knew that probably wasnt going to happen due to their company issues rn. I did see a redit thread saying that we are going to get 2 full length albums in 2025?? IDK if that was just a rumor but it would make some sense as they only have like 15 songs.
I love your music analysis so much
this makes so much sense, loved your analysis!!
continue making these high quality vids!! i love your theories so much
What a good analysis!! This makes me appreciate newjeans more. Ive always loved their story based concepts
I always love listening to your analyses and thoughts. You help me appreciate songs I love even more ❤❤
oh, what a beautiful analysis!
The one that i always love from newjeans is their obscure and surreal concept, that always deliver some mysteries and have a pretty deep philosophical meaning
Anyways good breakdown, i never thought about it
Wow!! I love this!! This is so well thought out review ❤ thank you for this ❤
Thank you! I’m glad you liked it!!
Wow! This analysis is so good!
Love this video! Such a great take on the reasoning!
this is what I love in newjeans. you can interpret it in diff ways.
your interpretation is good an valid.
everytime I hear it seems this is related to their connection to hybe
while bubble gum is their connection to members , team and bunnies
I really like this explanation/theory; you put in quite some thought! I'm sorry if I missed it, but where do you explain your interpretation of "NewJeans is everywhere"? 🙂
To me Bubble Gum has been summer Ditto since the first full listen and with How Sweet's musical direction I can confidently say that this double disc is like OMG and Ditto summer edition and that's a compliment in the best way possible! I'm actually VERY excited for Supernatural and Right Now! The collaborative designs with Takashi Murakami are great and the images for Supernatural on their site, especially Hanni with the orange wig and the translucent nose piece, give off some slight futuristic vibes but we'll see. They just don't miss! 💙💗💛💚💜
PS: I first saw your video about ETA months ago, perhaps longer, so I found it quite funny how I just now re-encountered your channel. Keep up the great videos! 🎺
damn new jeans lore is so interesting
fr, I didn't even noticed it
So NewJeans makes an EP about how starting a relationship is not as good/ sweet as ending it at the same time they’re trying to leave HYBE?
I can’t tell if that’s brilliant or brutal…
When did they say they're trying to leave hybe?
@@yessir-hn6qp Well, it’s not mentioned in the song, but their CEO is trying to get the label to leave HYBE.
@@vivid_blossoms nah, CEO ADOR sent report ab ILLIT situation and hybe started all mess when they media play that woman are greedy and want to cut her out of ADOR. But the court is done and we could see that CEO ADOR won to prove that she isnt as hybe media play. The youtuber who cut and edit messages ab MHJ talk ab NewJeans is also punished and have to pay for their crime.
@@dechariot I disagree. I think MHJ is a manipulator and HYBE is in the right here
@@vivid_blossoms nah bro. both of them are shit
l love this analysis, it makes sense!
What I love the most about NewJeans is the unique story behind each song,
the meanings are beautiful and you can tell there was effort put into it.
My first favourite was “Ditto” catchy & the meaning was behind it was inspirational.
NewJeans new single is different, it’s usual addictive aura has changed.
Each song has different lyrics but the same addictive, satisfying feeling but now I can feel a difference.
It’s more addictive and very good, I was like “hm, this feels different but I can’t put my finger on it..”
NewJeans are going to change the K-pop industry, I can’t get enough of their songs..
Idk if you noticed but there’s a lot of bugs in the video. I wonder why they did that.
Yeah! It could be that insects are attracted to sugar, or maybe it’s just for more non-human perspectives throughout the video
DAMN YOU DID GOOD
Haha thank you!
great video!!!!
This is uncanny accurate given the real life events unfolding with HYBE and ADOR.
UR SO SMART OMGGGG
I wonder what the symbolism is behind Minji being unable to do a cartwheel.
But seriously, one of the best things about NewJeans videos is that you can get five people to watch them, and get five different takes on the meaning.
That said, these girls are super talented, and when they do things like the Light Jeans and Making Jeans videos, we just come to love them even more.
i loved your video, you had an amazing analysis !!
while it initially sounds like newjeans is referring to a toxic partner ("how sweet it tastes now that im without you"), but they could also be referring to toxic presences in a broader sense, like how you mentioned going into the meta; "everything is typical" and "i know it’s an old trick, it’s a very simple formula" in reference to the rigidness and repetition of the industry; "done scrolling a thousand times" in reference to viewers mass consumption of the industry's content. overall a huge part of the mv is just different point of views, how different can someone see the world/a situation through their own lens?
i’m a sucker for analysis like this
same HAHAHAHA
I also think, relating to the biting an apple lyric, that it can refer to the symbolic loss of innocence and ignorance that they had under Hybe. Paralleling the biblical story of Adam and Eve when they were deceived into eating the apple from the tree of the knowledge of good and evil. They are no longer afforded the grace that they debuted with under that company (relationship) and are forced to enter a world where they have to fend for themselves, and which not everything is provided to them. Now that they have the knowledge of what’s going on, as does everybody else, what will their decision be? In this case, they decided to leave the relationship.
I wanted to add this point of view to your analysis because MHJ has alluded to biblical stories before such as when she was at the press conference and described her conflict with Hybe when it relates to NewJeans. In short, in the book of Kings, two women come forward claiming to be the true mother of a baby and King Solomon suggests that they split the baby in half, knowing only the real mother would never allow this to happen under any circumstance. Of course, the false mother doesn’t care and agrees to this but the true mother cares too much about the baby and insists that the false mother just takes the baby instead of seeing it destroyed. MHJ alikes her pain to the true mother.
all i know is they are very special and will be remembered for a long time.
Damn you’re genius 😭
у меня мурашки по телу от видео! классное
Holy shit! And here I was just talking about if there is anyone out there who is the Necrit of K-pop, and then I watched this vid.
the way you described biting and apple and bubble gum kinda broke my mind
5:08 yeah but they will have two more songs in june!! not much but atleast its something
Sometimes a cigar is just a cigar... Sigmund Freud (maybe)
We also know that Min Hee-Jin actually wants to part ways with Hybe Labels ever since the debut of NewJeans, MHJ especially has made her intents of being recognized as an independent label very clear, and considering the way she worded it in the past interviews, it seems like this wish for another situation has been present in her mind prior to the public exposure of the situation. Given that she's in charge of the concepts and artistic direction of the group, it is safe to assume that this long-lasting idea of wishing for professional independence outside of HLs infused NewJeans' recent EPs, hence the whole "I will create my own flock and be recognized for who I am" narrative, even though the songs and MV were created prior to the conflict being revealed.
I’m curious what do all the insects mean?
I WAS WONDERINF WHAT IT MEANT AND KNEW SOMETHING WAS UP WHEN THE DUCKS WERE THEIR
your analysis feels like this concept is a response to the stuff happening with mhj vs hybe
Not the 3ds eshop music 😭😭😭😭😭
Uckly duckling...remember...
Funny, I thought there was some significance of the car crashing, especially in light of fight between the HYBE and Ador. And i was glad to see tthe outcome in the end of the video, when the car, with Newjeans in it, was being towed to safety. Or... maybe I was justvreading too much into this. 😅
its about an acid trip
my take is that these two are songs from mhj. bubble gum is for nwjns, and how sweet is for hybe
Aren’t the various POV shots during the dance scene supposed to be the people around them?
I think so at last dancing scene
yeah they make that scene putting cameras on that people chest
are there any newjeans songs that don't have music videos?
I don't think so. Their debut Attention had an mv, and Hype Boy had four to showcase the different members. Hurt had an mv performance, and Cookie was the title track so it had one. Ditto was a pre release and Omg was the title so they had mvs. Zero was an ad so they absolutely had to have mv, plus it had a dance performance video, and the same applies to Be Who You Are. NEW JEANS was a pre release, Super Shy was a pre release/title track, and ETA + Cool with You were title tracks so that was a given, Get up had half an mv, and ASAP was treated like a promoted bside, so it had one. GODS was given an animated mv by LOL, Danielle's Little Mermaid OST was more like a special performance video, their remix album had no mvs but end of year performance videos, and Hyein's feature had an mv since I think it was a promoted bside. With Bubblegum, it's a pre release which is why it got one, and How Sweet is a title. Their upcoming releases are apart of their Japanese debut, so they are warranted for needing mvs. All in all, no, all newjeans songs have a music video, dance performance, or special performance video of some kind except their My Demon ost.
@@Tayliza-wn8sb i like the idea of a group having a bunch of mvs, just wish this wasn't done with a group with members so young, they should have more free time
is the title a lesserafim reference?
How is that can you explain
@@stay-1902 Eve, Psyche, and The bluebeard's wife vs. How Sweet, The Ugly Duckling, and The Meaning of "NewJeans is everywhere"
@@theunoriginaldude8345 No 😭 the title is just a list of topics discussed in the video
@@choujimi ahh, it reminded me of le sserafims song 😭 love ur videos BTW
or How Sweet is just MHJ to... you know 😅
what
@@katerina87066 "you little demon in my storyline" fits B@ng $¡hy*k
The flock that abandoned them being hybe maybe? 🤔
I guess
Nj get car crash but they still be happy. They go along the street dance and call for help but anyone interested but finally thay can do it
9 ducks I heard it means fromis9 and then NJ replace 9 ducks i dont know it anymore
Sorry for my poor English
It's not that deep. Especially knowing that they just copy paste their MVs.
How is it not that deep? To me there’s obviously a lot of symbolism in this mv. And not every new jeans mv is copy paste…”new jeans” and “ditto” are 2 very different vibes, no?
This is what I say when I am a hater. 😆
just say ur a hater lol
i think this is about a particular conflict going on. the conflict has religious elements. in the coke studio interview, Hyein is wearing the number 80 and a bandana that looks like a certain flag. the numbers 17&80 can be seen on the license plate of the truck carrying goats. look up the religious significance of those two numbers. And in a certain alphabet the 17th letter is associated with the number 80... In this MV tho, Hyein is wearing snake print. There is even Noah's ark/flood themes, like the rivers (St.Lawrence ontario, nile river, 98.2fm Radio Riverside, the water in the Lizard) and the rainbows that can be seen due to the fire hydrant. Then there is the constant presence of animals. And the raincoats.
so in short, i think this music video has to do with certain young people not being here anymore (a war) and that seems kinda dark and evil but then i realize Hyein is missing from this comeback so unless she is a sacrifice i think they are on the other side of the conflict, idk. but they are also telling us to stop paying attention "done scrolling thousand times" "no more drama it's good karma"
해서 그렇지 이런 헛소리 (No more)
How it's supposed to be 'cause it's clear"
There is also a call back to the hype boy MV and to the ASAP MV when Danielle puts on the Ring-pop she is in the mirror (Alice in wonderland) and than Haerin licks the lollipop. Also, in the beginning of one of Bubble Gum performance (inkigayo) Danielle is wearing a ring that looks a lot like the ring the creepy bunny is wearing in ASAP and the shadow claw turns into the yellow bunny. I think Danielle's ring turns from silver and green (like in ASAP and the Inkigayo performance) to gold and green. this can be seen when Haerin is poking her Takashi Murakami 'Right Now' plushie. I've also seen Danielle doing dog ears at the end of one of the performances this come back and in the doodles in the very beginning of this MV the dog is smiling at Haerin's name and Danielle has spirals in her name (Alice in wonderland). In Danielle's '10 fav things interview' she said she loves the cactus toy. A cactus is worn by Haerin on the back of her jacket in this MV and in some performances, plus the toy is in the connivence store with the ring pop and green lollipop. Haerin also had a cactus BDay cake.
In addition, there is lots of CCTV in this video (beginning animation and camera perspectives) I think this is about the surveillance state we live in where you cant express your opinion.
Hyein is also wearing a shirt that says "Hysteric" in this MV. I don't know why cows are in the beginning illustrations because they aren't in this video. The animated spider always has coca-cola inside.
Now for connections that im less confident about: I wonder if the lizard has anything to do with that far out conspiracy theory of entities who rule. Oct. 29th is at the beginning for some reason. M4.2 (seen in the train scene) is 24th of May backwards which is when the song was released. there is also an arrow pointing that way.
There is always that one "person" who has to ruin things. Can't we appreciate a comeback without adding any religious elements or connecting it to the conflict between hybe? We don't even have concrete proof that they are connected to some "cult." Get your theories elsewhere.
@@NeptuneMy neptune coming in with the gift of confusion 🌊💙🖤🩵🙏🏽
The most hilarious touch grass comment I've seen today 😅
@@Crazyeg123 I apologize I seem to have taken it the wrong way, I didn't read throughly, now I get that it's just a theory about the mv and not a way to connect their new song to the Dan cult drama between hybe, I'm really sorry for the misunderstanding.
@@NeptuneMy no problem, i learned a lot today thanks to your comment. it does seem that the apple in this music video connects to OMG MV and Hyein not participating in this comeback. i actually think the case for the cult theory is strong. To me, it’s just a matter of if it’s all for publicity or not.