This YOUTUBE Mistake will DESTROY Channel Growth
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- Опубликовано: 23 фев 2024
- Why I Avoid Shorts on my Main Channel: • WARNING! RUclips SHORT...
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My frequency is just as often as I can get a video out without losing my mind, lol. I try for 20 a year, so every 2-3 weeks is my goal, but while working a full time job and having a family, there’s only so much I can do.
But, it’s a good reminder to make upload choices proactively and not just reactively. Thanks man.
This was such a timely topic and video for me to see. Really appreciate you sharing your ideas here. It’s easy to get caught in the idea that everything you post has to be a masterpiece to be extremely proud of. When in fact you should just ask yourself if whatever you want to publish has some form of value and is a story worth sharing. Regardless of the form it takes. I think I just broke loose from the shackles of perfectionism. Thanks for the help!!
Same
I’ve been at this for a while. Consistency has been my biggest challenge. I have videos with 90,000 views and some with 30 and everywhere in between. Trying a new style and trying to upload once or twice a week. I worry too much about production and need to focus more on value. Thank you for this!
Thanks Jeven. We appreciate you and all of the effort and incredible amount of work you put in here.
I'm getting motion sickness from the lack of stabilization.
welcome to Sony without dynamic active stabilization:)) for this type of content a DJI Pocket 3 or any action cam is best
Treat it like podcast
I can't thank you enough for this and for your video about moving. It was so raw and real, and it's so good to build outside of social media when it can punish and kill so quickly and so harshly. I will keep always watching your posts. You're a good man, Jeven. Good things are coming your way.
Every Sunday at 6pm EST we publish a long form. Daily, a short. The shorts are quick, car-focused, and not edited much.The past month I have noticed huge drops on my channel and many others.
It's interesting, as I was watching this I thought to myself, "only someone like Jeven would keep me interested while he is just talking to his camera." If I did this on my channel, people would probably just click off of it. I do like your 3 tier system theory, however. Thank you so much for the help and keeping me motivated to create content.
Thanks Jeven, great wisdom shared here and I really appreciate your take 👊
I post every Wednesday morning at 9:30am Pacific and every Saturday morning at 9:30am Pacific time. Being consistent has been the cause of my RUclips success. Also I try to back log my videos so that I have 4 videos in the cue which gives me a cushion if I want to take a week off for a vacation. Good video Jeven.
At one point I had 8 videos backlogged and it was the best feeling. Getting consistent and getting ahead is the recipe to be able to do this for a long period of time .
@@JevenDovey 100 Percent Correct ! Keep up the great work!
Very interesting Jeven. I'm going to try doing 2-3 videos per week for the next month and see what effects it has.
It will defiantly have an effect, but is forcing more content at the expense of quality whether in production or content value be worth it. If a creator has the time, energy, and material to produce more I feel like they would naturally create more. Telling a creator to force more content for the algo isnt always the best advice.
Focus on quality of your content as well!
In terms of both raw views and subscribers, I tried this experiment: I did a daily video of roughly the same standard quality and length as my usual videos for a month. The next month, I did a longer, very polished video with a highly refined idea. Over the next three months, the single highly polished video did double the subscribers and about three times the views of every of the daily videos combined. I think one thing to keep in mind is the shorts audience is very different from the long form audience. Shorts viewers are younger, more transient in their tastes but also more likely to subscribe to a million things. I think the sweet spot is posting as often as you are able to make a high quality video. Easier said than done, but just flooding your channel with content for its own sake will probably hurt you long term because RUclips is always fiddling with its algorithm and I wouldn't want a bunch of mediocre performing videos on mine whenever that happens....
You are right! Quality is the 1st!@@sixgunguerrilla
I've been thinking about this a lot lately--I've been happily doing once a week for awhile but my first ever video blow-up happened seemingly out of nowhere, 2 weeks after I had posted it... something I noted though was that week I had posted TWO videos. The extra video I did actually had flopped.. but it feels connected to this sudden increased push in browse traffic and I'm hoping to experiment again soon once I can get a couple extra videos filmed. This was so insightful thank you!
This only applies if you're in it for the money, if you post on RUclips like I do, for the fun of it, not needing the income, it doesn't matter.
Exactly right. Not monetized it doesn’t matter.
That’s very true. But if your content receives fewer views than you’d like (for the community, feedback and interaction), it might be an issue with frequency and/or consistency.
@@PETERFRITZPHOTO Very true. This video is an eye opener.
@@PETERFRITZPHOTO Fair enough, However I have two further thoughts, 1.) pushing out more videos usually means you are pushing lower quality and / or forcing the content (quality could be content or production). 2.) At the same time I also feel like its a bit of common sense, its like saying, "If you only go to work one day a week, you will make less money than if you go three times a week". Nothing wrong with the creator posting this, I'm just giving my two cents.
@@PrestonGladd I actually agree with you. I think quality matters far more than quantity. I tried an experiment over a year ago where I posted 20 videos in a month, and not only was it stressful, the videos were ordinary, and they slowed growth on my channel.
I love it. I think sometimes this gets a better direct connection with viewers and helps you as a creator and others to really know what it feels to create contents.
It really doesn’t seem like a “downgrade” to make contents like this but I actually enjoy it. Keep going !
I think I have made another important observation. RUclips blesses the channel with more Impressions in browse based more on the actual uploading, more so than the release time of a scheduled video coming out. I just went through a period where I hammered out 3 weeks of material in one week, got everything all scheduled. The channel looked like it was really taking off during that time when I uploaded 6 videos. Now I entered into a phase where I had 3 weeks that I used the time to work on major projects, not making videos. (I took the suspension off my RV and upgraded it, yes that became a video.) During those 3 weeks my channel begin to look like it was dying. Views and impressions gradually dropping down lower than before I uploaded 6 videos. I've concluded that rather than upload my work as soon as it's ready, I need to schedule that task and space it out. I'm also noticing some gracious increase in impressions when making community posts as well. I would love it if others would be willing to play around with this and let me know if they observe the same kind of behavior.
I’m going through this with my channel right now. Life has gotten so busy. I haven’t had time, but to upload a couple of month.
Uploaded a couple of week at least
My channel is pretty much dead right now
I’m hoping if I can ever get off my butt and make it start happening again a couple of weeks it will pick back up
Jeven, this is really good. This clarifies and defines my biggest YT struggle. Thank you!
Excellent, thought-provoking video - I'm quite sure that consistency is a key.
This makes excellent sense, it’s the classic Hero/Hub/Hygiene strategy. My own experience is different though - when I’ve tried to implement consistency this way, an initial video does well and then the subsequent ones perform worse and worse each week until they die within hours of uploading, and the evergreens die with them. The only way I’ve found to restart growth is to take a break, which is no way to make progress.
Over the years, all of your videos have been helpful to me, as I develop my channel. I use a mixture of content, including shorts, with mixed results maintaining a weekly upload. Thank you for all of your content.
I treat RUclips like a job. You show up for work every day. Take the weekends off. Rinse and repeat.
Hey Jeven, yup I believe mixing it up and being consistent is a key factor, it keeps content interesting. It also allows a variety of filmmaking for you instead of doing the same old process. 👍your channel.
Great video and hits home. I stopped for a few months on my tiny channel and viewership tanked and still hasn't recovered from it even after I came back with weekly posts. It would be interesting to see what effort it would take to bring your 2nd channel back and whether it would be better to just start over with a new channel.
I watched this with great interest as I have been watching my channel grow at a snails pace. Shorts might be an option I explore. I do like your Tier 1 approach. They are more personal that way. I also enjoy the Tier 3 teaching type videos. Your channel has help me a ton setting and using my gear. Thanks
Great video! We are new to RUclips and we have started out posting 2 long form videos per week and we have started adding a few shorts in when we can. Love watching your informative videos!!
Great content. You do this style very well. Sometimes we can see 10 videos by a creator and never feel like we know anything about them, then we get a video like this and it feels like we're just taking a walk together and chatting.
In my experience, I created a walk through a Shinto Shrine in Tokyo by accident. It was supposed to be part of a high production (at the time) video, but ended up being its own video, and it did well. I was just riffing off of things that were going on in Tokyo at the time, as well as things around me that day.
I've done a few "walk with me" videos so I'd have something to upload while working on a bigger project. I agree that uploading frequency really keeps your channel at the top of browse and suggested. As a newbie creator, I can't rely on goodwill, releasing a video once a month and expecting it to be a banger. Also, creating more videos helps new creators like me refine editing, narrating, and other skills.
I'll have to admit, though, the anxiety of seeing a video get 1K views right out the gate, only to get no views after that, makes me feel like I have to keep making videos or I'll just disappear altogether.
Please keep making great content. It really makes creators like me feel that we're not alone.
This is a great approach. Thanks for sharing!
I’ve been exploring much of the same things that you’re speaking of. I have a lot of content that is still driven by search, but I do notice now that now that I am posting more shorts than it is bringing in more subscribers. Keeping the shorts topical and connected to the main theme of my channel definitely helps. I’m also experimenting with “lower input“ videos such as this one we are watching, however their overall impact, I think, will be less than my more mainstream videos. I can’t see them having the same staying power or “Evergreen” status of some of my videos that get watched over and over and over.
Yea, I really like these videos from you. If it's a topic I'm interested in, I always watch until the end. I think the walking/retention trick works too, been meaning to A/B test the concept on my own channel.
Good idea! I need to test those tiers. Thanks!
Thanks Jeven. This was very helpful.
I do enjoy your insight videos. It's the resonance that keeps me engaged.
I post every two weeks, if I can, but the length of videos is whatever they need to be. I have three basic concepts which are essentially long or short adventures, or a podcast-style interview on location (which I am working on, but not published yet). My goal is weekly videos, but working full-time does get in the way of that.
The idea of frequency actually keeps me getting out into the outdoors :)
I am a new RUclipsr, and I reached 1000 subscribers in less than two months. Currently, I upload two videos per week, but I'm feeling quite pressured because it takes at least two days from shooting to editing for each video. This leaves me constantly busy every week.
I'm considering whether I should change my schedule to once a week. I don't want to sacrifice the quality of my channel for quantity!🤔
That’s awesome growth. Congratulations. 🎉
(3) tiers makes sense. Great to have a mix. This video worked for me. Good information. Thx
Ive noticed the same .
I had to take some time off posting and seen the same decline in views.
Posted a couple shorts and views increased a ton on the same evergreen videos.
12:04 Great video. Please do a follow up in 6 months.
Since you asked for advice, an idea to this style of video is turn the camera around occasionally to show the trail you’re walking and let us the viewer experience the walk.
I will be honest here. Your big videos have some amazing stuff in them, but I enjoy watching this just as much. If I see something pop up from your channel I typically click and watch.
I watched/listened to the video start to end ... valuable information for me and the 3 tier thought is excellent!
Yes to this type of video: conversation on a topic as well as the other 2 tiers. And BTW, I just watched the "thumbnail" video and that helped me rethink how I plan a "story".
I have been a sporadic creator and also have not settled on my channel focus. I have been posting slightly more frequently in the last 2 months and seeing a bit of uptick in views but not sure it has to do with anything I am doing on my tiny channel. I am also a fairly new editor, recently "retired" from 38 years as a self employed software developer so overall spending more time thinking about what I want to do: topics, focus, fun or profit ... ideally, I'd like to make enough profit to fund my camera/tech purchases/art supply purchases as well as stay active mind and body!
I have committed to 1 long video every 2 weeks on Mondays, and a short every other week, and community posts every week... I do seem to be picking up a bit of traffic. I've been at it for about 2 months.
I am glad you are doing the short content on how to use mics and the camera in general. I'm more into editing but I have to have a movie to edit, right? I appreciate all your content, thank you.
This makes sense. I found that putting a lot of effort into videos doesn't pay. The only reward is that I like my own content. It does not help me get views. The RUclips algorithm cares about advertisers only. So whatever advertisers want to plaster their ads over. The monetization model of RUclips is a very sad state of affairs, but no one seems to have anything better.
I took a couple of months off and saw a drop. When I just came back and posted a week ago, my views increased for that video and my more popular older ones. So my experience is similar to yours. I'm starting to do Tier 1 videos now, although I didn't think of them that way. Will put another video I'm planning into Tier 3 -- I really like the way you approach that tiering, it's very helpful, thanks.
Upload frequency vs time spent in production is much the same as the quantity vs quality dilemma. Finding that quantity vs quality balance is always tough. Higher quantity doesn't mean low quality and lower quantity does automatically guarantee higher quality. In the end its the viewer that decides what quality is and which style of video they want to watch. It gets even more confusing when the most popular videos are the ones you're least satisfied with as a creator and your favorite videos are the ones that preform poorly.
Yes, I like this style because to me it’s definitely more about what you’re saying than about the video itself. I also think it’s more natural joining you on a trail walk, feels more inviting, more personal. 😊 I’m a new RUclipsr so appreciate the advice!
The audience will guide you in changes you make. RUclips is like a slot machine waiting for the big win
This style of straight forward video, you talking to camera and sharing insights works :) I do like you full blown long-form content, it is very informative and I often watch videos multiple time to gain the most learning from them. On the other hand, I am not a fan of shorts for your subject matter and I think you are correct to distance yourself on this this channel from them. I watch shorts for some things, but not many, they are normally more trivial, coffee-break moments.
Seems to make sense. Nice video mate 😃👍❤️
I think this type of content is helpful. I’m posting about once a week, but I like the idea of different tiers of videos and I think I could move my schedule up to twice a week by adding a tier 1.
One of the things I’ve been experimenting with is doing more livestreams. There’s something so much more satisfying about getting that realtime interaction with viewers. Also, if I’m being honest, it’s a lot easier to prep for one of those than a produced long form video.
Performance of my lives aren’t anywhere near my long form content, and I’m wondering if supplementing/replacing them with lives will yield the same negative impact as you saw with Shorts.
One of the biggest challenges I have is being consistent. My content is mostly storm chasing content. Live streams. Storms are not consistent. I have a plan to solve this though. Do the live streams during Spring/Fall. But also make content I can post during Summer and Winter from the same chasing I do with the live streams.
Definitely like videos like this. My frequency is atrocious, the day job and energy levels just aren't conducive towards creating videos sometimes. Right now if I can get one out a month I'm doing well, even though I want to do more.
I liked it .. watched the whole thing so must be something to it .. I do wish I could put out 2 videos a week .. 1 like you said a tier 1 or what I call a low lift video .. still working on coming up with what I could do .. Thanks
I shot for 4 weeks, made a one hour video. It's 70% browse recommendation still after two months and daily traffic is growing. Now shooting again for 4 weeks but plan to do maybe 5 - 10 min vidoes and publish once a week so idealy when shooting in the next country I am in - a weekly video from the last country is keeping the consistency going. Re your style for this video, it's great, what you are saying is way more important. Not all slick and edited is more believable too :)
I´ve just changed from 2 to 1 video a week. And I love this "low production" videos. Cheers, Jeven.
I'm at the point where the raw material for different videos only exist on an SD card. Not sure if the quality is okay, if my obvious novice on screen performance is holding me back or if the story just dreads. So I'm happy to learn and have been following you for a while now. Great and honest content I've learned a lot from.
Great video! I feel like I'm just beginning my YT journey, though I guess I am 2 years in now. Early on, I did one video every other week, then moved to one video a week, which I still do now. For a period of time, just to help populate my number of videos, I did two videos a week, but I batch recorded for two days to help make that easier (and really need to get back in that habit).
One video a week is pretty doable, but it does keep you busy and always thinking about the video for the week, recording, editing, posting, and repeat. I need to work on building a couple week backlog to help with that I think.
Either way - I watched this video as I am about to travel, where will record video, but not have the ability to post (no or minimal Internet), which means potentially two week gap in posting videos. I occasionally miss one week (holidays sometimes, I probably only miss 2 weeks a year), but haven't missed 2 weeks in a row ever I don't think. Might be time to whip up a quick Tier 1 video - which I agree are way easier to record and edit!
Thanks for the insight!
Happen to my channel. Daily 2-3 shorts...until I go for vacation. Views drop drastically.
Great advice, and congrats btw on having over 1M subscribers now. I'm a subscriber on my personal channel but rarely switch over to that one and somehow forgot to subscribe on this twobikes channel. Fixed that!
I loved this video, simple but rich! Great idea with the tiers! I kinda do that as well!
We have a 3-year-old and a 10-month-old, which makes it very hard to film. I make a long-form video whenever I’m not sick from preschool germs, which is usually two weekends per month max 😂
When I can’t make a full video, I’ll make a short without my face in it because I can usually fake health or edit something quick at night. Gotta adapt to what you got 😀 still enjoying it!
I’ve been working on 1 full video a week and 1 short (they don’t do much, but I’m a really small channel so every view helps)
I’ll run out of content a few weeks before my next travel blogging trip, but this freestyle video has given me a great idea how I can fill that gap of a few weeks and still keep to a weekly schedule!!
OMG.... I don't know what it is, your video just popped up on my feed.... but we must have similar brains... I just thought about all of this today, I also watched Vanessa's videos.. on top of it I am 48 years old female which is an enormous challenge... "Grandma teaching how to use smartphones" I read it all the time... from now on I will wear a pink hoodie only to look "young" Males have it so much easier. Nobody is questioning the grey hair there.... I was holding off from posting the next video on Tuesday... I might just throw it out there tomorrow, I also do those in-depth guides on how to use gear... different from yours. I am more smartphone channel person.... If we ever cross paths, the conversation will be interesting.... (I highly doubt we will ever cross paths so for this reason I will say keep going and many greetings to you and your family)
I am struggling with been consistent on my channel, combining school and youtube has not been easy. Thank you for the video.
The good part what iam trying to implement is the new feature of RUclips portrait live videos..add one per week just talk straight to camera
It has been like this for years, if you want your evergreen old content to get viewed, you HAVE TO, keep uploading regularity, for most people that is every week. The more we post, the better our 4 year old content does. We say its better to put out a video that is not your best work, than no video at all. Adding b-roll is a creative process and rewarding but it takes hours in our niche, RV travel. We are trying to mix heavily edited b-roll bombs with some straight talking head videos with very little broll. I love the 3 tier idea, most of our are in the tier 2, only a few tier 3 videos, add in tier 1s when running out of time to post. Larry
Style of the video and length are all relative to the content/topic for me. Using your examples, this video was fine as a tier 1 but could have also been a tier 2 like the VidIQ videos but would have been horrible as a tier 3 video. Some videos can be T1, 2, or 3 while others may fit into only 1 or 2 types leaving you options to make what you can/want. Consistency is key but I'd love to post more frequently because I think frequency drives relevancy!
Jeven I find that with my channel doing tear 2 videos can cause a bit of burn out. and with a tear 1 type video, it feels more authentic and I feel the viewers like that, iv just resantly starting making talking head videos less B roll and strait to the point video eg. fishing Knot tutorials, not a lot of views yet but it is evergreen content, your suggestion is on the money, gona start mixing it up too. thanks for always providing value. your machine!!
Great video. Good idea. I like this style of video. PS. Where is a good place to buy a house in California so I can have scenario like that? 😀
This situation of frequency is really sad for creators!! its a sacrifice of quality for quantity. It is up to the RUclips admin/managers who should be aware of this. Its now so huge that its possible quantity is far more important.
This comes at a perfect time. I just restarted my channel after 5 years and was thinking about what schedule could work. I’ll say once per week is what I will try.
And yeah, I liked this style. This one has just been a bit too long. 2/3 or half of the time would have been nice.
If I wanted to work in a new schedule, how long do you think it takes for RUclips to recognize your upload frequency as your NEW schedule? So now I do 1 a week. I'm thinking 2 a week would be more sustainable. So I wonder how many weeks it would take of potentially trashing my video views for it to become the 'new' standard.
Frequency is one thing but does schedule work the same? Also what about lives, should they be re-uploaded as a typical video? My schedule is M= long form, T= Live, and TH= long form. If I post a short here and they I see it as a bonus to me. What if I changed things up on dates? Ive seen consistent growth over the last year, I hit my partnership goal and feel good about the craft of my content but my views are still pretty low. Only about 4-600, with an occasional spike of under 2k.
It's sad that because the way youtube works people cannot take a break unless they create a bunch of videos upfront to plan out a break. No wonder creators are getting burned out.
Yeah I think the only way to make RUclips happy while not burning out is by batching content and building in breaks for yourself. This way there is a consistent stream of content even when you step away from the channel for a bit
Yes, you are right, Jeven! AI can see your channel are still alive or not and they will continue to introduce your videos. To me, the recipe of viral = frequency + quality of the content!!
Posting constantly is probably only thing I do right. But still not much success or growth. Great video, thanks for sharing.
Helpful video 👍
We've been putting out 1 video a week, with an occasional midweek surprise video. For the past month we've been going live once a week. It's a slog, but sticking to it and constantly trying to improve.
If you look at the big media channels they upload 2 or 3 videos a day. Who can do that unless you have a team and budget.
Now with Ai the platform is about to be saturated.
Some of my videos have been filmed over 10 years and take me 25 hours to solo edit and produce.
I can’t increase my frequency so I don’t know what to do.
I realize now I never actually posted enough to my channel. My new job keeps me insanely busy but I have time. I need to commit and execute. Thanks Jeven hope you're doing well.
Being consistent is hard especially when you have other things going on. Building a channel is the same as building a business
Every Friday night works best
I had created my channel since 3 years ago, and i share videos for some times and i stopped because I want to create amazing videos but i can't so,I will do like you.
I’ll be coming back to watch this in its entirety.
Good analyzis. Mechanics showing a "long story", the making of complicated parts, need plenty of time for making, recording and editing. They post "long stories", at some regular basis and it works well.
Looking at how much the viewers watch, it's never reaching 100%... 50% is considered as much better then average.
Okey as it's not any advanced, long time story. Flying as much as possible, trying to have variation in the recordings, posting shorter, but not "shorts", videos gives watchings.
Amazing is that a hand held, not long, phone recording is the leader! It collects viewing without an end.
Changing the posting rate should be done gradualy as my minimal knowledge suggest.
Not long ago I prescribed to a channel and immedeately got the shorts notice field filled up. Not being interested at that amount of those shorts in that subject the prescription was cancelled.
For the time being, 5 minute videos, not telling any story, easy to look at, seem to attract the prescribers and viewers.
As a fishing channel it is quite hard to produce content every week due to weather, work and of course not every trip yeilds fish so growth has been slow. On the flip side Josh from MakeArtNow only puts out videos every 3 or 4 weeks and he has grown so go figure.
Last year I did a 6 month backpacking trip. Only now I'm getting into editing the footage. Because it was such a special trip, I feel this pressure to make sure all the videos are top tier 3. But it's quite a bit of work and super time consuming. And the results are whatever tbh. I'm hoping to finish editing all the videos by the end of the year and get the channel monetized🤞
Fantastic
8:32 Tier 1, easier to produce, no time for proofreading.
😆
Good one. However I don't know if artificial nonintelligence thinks the same way too.
Nice Video
I was burning out so went from 2-3 times a week to 1 time a week and it tanked my channel.
Good video
I have an RUclips Channel that I don't post any video for almost one year and I don't know if it's better to try to recover this channel or create a new one. Is it better retake my channel or restart? This channel has only 44 subcribers and 3 videos. If I start a new channel, I would like to repost these 3 videos... What do you think about my strategy?
It is weird for RUclips to punish RUclipsr that don't upload. No wonder larger RUclipsrs stop. I hope RUclips gt the message too.
Probably won’t. For every RUclipsr the quits there is 100s of new channels starting the hamster wheel
Quality over quantity. However, learning how to produce quality content that doesnt take forever edit is a good trick. Means you can release quality content lots.
I think shorts can gain subscribers. But at the end of the day I think if you just upload your short video as a normal video it will still gain the same amount of views at the shorts and you will get paid for the normal video. Great content as always.
I might test short form video length and style but done in horizontal format as a normal video. I don’t think they would have the same viral potential as shorts do but I think they would bring in better viewers to a channel and also have all the advantages of a long form. Would be an easy way to add some extra content into an upload schedule
I enjoyed this and watched it twice
It must be hard to not become a slave to the numbers.
why doesn't youtube just lay it out in a creator document so you don't have to wonder and guess?
Gotta have some how-to’s that are still relevant regardless of years passing.
Just wondering is your channel died after this?? Is it better to restart a new channel or push this channel and rebuild?