Introduction to Brand Management | Lecture 1: Fashion Is A Beautiful Chaos

Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management.
Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry - globalization, the internet and the downfall of ideologies - to decode how the brand manager remains relevant in a chaos-ridden society.
The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order.
Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures.
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More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): www.polimoda.com/courses/fashi...
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[@aishawazne]

This is amazing thank you!

[@marionforster597]

Fashion is beautiful as it is now

[@daytonaalwayssunny]

loved it, thank you so much for making it, making my first fashion start up and this really helps

[@teofanna]

Very interesting, thank you!

[@addytyyy3393]

Thank you so much for the facts 😇😇😇I'm grateful..

[@toeantjemani]

THANK U SO MUCH ....

[@treasuretroves5497]

wow! what a mind-blowing class! thank u so much.

[@paulagonzalez5989]

Really good lecture.