Hello… drugstore? Are you there?😭☎️

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  • Опубликовано: 1 июн 2024
  • Testing NEW VIRAL drugstore makeup!
    ---
    PRODUCTS MENTIONED:
    Catrice Soft Glam Filter Fluid (020) $10
    go.magik.ly/ml/20rae/
    CoverGirl Simply Ageless Skin Perfector Essence (Light) $21.49
    howl.me/clLxSQQqhvV
    LA Girl Velvet Contour Bronzer Stick (Goddess) $5.99
    howl.me/clLxUuo87Ey
    r.e.m. Hypernova Satin Matte Blush Pinking of U) $20
    howl.me/clLxVeYp2tf
    e.l.f. Halo low Setting Powder (Light Pink) $8
    howl.me/clLxYbuI4S8
    Milani Color Fetish Hydrating Lip Stain (Mahogany Mami) $13.99
    howl.me/clLxVNStXAm
    NYX Fat Oil Slick Click Balm $11
    howl.me/clLxWU37bTB
    ---
    WHAT I’M WEARING:
    Earrings: Kendra Scott
    Nails: Paint Lab press-on nails in “Fruity”
    ---
    TIMESTAMPS:
    0:00 intro
    0:52 catrice soft glam filter fluid
    3:27 covergirl skin perfector essence
    9:51 rem hypernova blush
    14:50 NYX fat oil slick click pen
    18:24 Milani color fetish lip stain
    ---
    AFFILIATE LINKS/CODES:
    Ulta Beauty: howl.me/chJCSsxGKic
    Sephora: howl.me/chJCSseu2pD
    Natasha Denona: natashadenona.com/
    Code “KELLYGOOCH” for 15% off
    Sigma Beauty: www.sigmabeauty.com/KELLYG
    Code “KELLYG” for 10%
    Kokie Cosmetics: www.kokiecosmetics.com/
    Code “KELLY25” for 25% off
    REFERRAL LINKS (not affiliated)
    ClassPass: classpass.com/refer/TL3DUO0H1...
    I use this to book all of my fitness classes! Sign up and receive your first month free!
    Rakuten: www.rakuten.com/r/KELLYG2418?...
    Get cash back when shopping online. Sign up and receive a $10 welcome bonus.
    ---
    FAQ:
    What is your skin type? Dry, sensitive, acne-prone
    What camera do you use? shop-links.co/chBs2JHHBZE
    What editing software do you use? Wondershare Filmora
    How old are you? 30
    For business inquiries: kelly@sparktalentgroup.com
    ---
    FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!
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Комментарии • 336

  • @xorayne_
    @xorayne_ 2 месяца назад +292

    i think we’re at the point where we call everything that’s cheaper a “dupe” like someone puts out a lip oil and y’all say it’s a dupe of dior when it’s just a popular formula at the moment. we need to go back and reflect on what a dupe really is vs a popular formula

    • @SpencerD-ly2qw
      @SpencerD-ly2qw 2 месяца назад +24

      Yes! I’ve seen so many reels/tiktoks where people admit they’ve never tried the original but it’s still a dupe😭 meanwhile the products are not similar at all.

    • @wismeiry31
      @wismeiry31 2 месяца назад +7

      It honestly becomes annoying that every brand wants to make the popular products making it the Inly thing you see in stores until something new comes out and the cycle repeats. I’d rather see different brands have different products than 100+ lip oils

    • @BethaneyLilly
      @BethaneyLilly 2 месяца назад +1

      I still think true dupes are rare, there’s usually a difference which most just fail to mention. I think people are a more forgiving with a dupe.

    • @justinebailey5333
      @justinebailey5333 2 месяца назад +1

      Right

  • @Seashelldub
    @Seashelldub 2 месяца назад +406

    I’m not paying $22 for a foundation I can’t test before buying. No way.

    • @pickardchloe6950
      @pickardchloe6950 2 месяца назад +18

      Australian dollar is so low, some drugstore foundations are $45 😅

    • @Fish_FL.
      @Fish_FL. 2 месяца назад +19

      I purchased 2 foundations from about-face.
      Minutes after I placed the order, I tried to cancel it & was told that wasn’t possible. The shade I bought looked too dark when I went to look back at it.
      I was told to keep it & pass it on to someone who could use it AND, they gave me the price of that one item back!
      I was amazed.

    • @happydays5279
      @happydays5279 2 месяца назад +13

      righttt its annoying i wish you could get free samples in the store for a foundation you want to try so you can try it at home.

    • @triciag7040
      @triciag7040 2 месяца назад +11

      I agree with the pricing. Ridiculous. However, I was able to purchase the CG essence at CVS with a big coupon & they accept returns of used products.

    • @kathleenp3135
      @kathleenp3135 2 месяца назад +8

      Perfectly said. Can’t test before buying for $22 is a NO.

  • @AmyLovesMakeup
    @AmyLovesMakeup 2 месяца назад +538

    I was shocked the other day I grabbed like 6-7 drugstore products from Target and the total was over $100 😩

    • @KellyGooch
      @KellyGooch  2 месяца назад +87

      WHAT!? That’s nuts!!!

    • @knowjusticeknowpeace15
      @knowjusticeknowpeace15 2 месяца назад +42

      JFC!!! I fully believe it!!! Prices for everything are literally mind boggling for me. No matter how many time I go to buy something I can’t get over the prices. It’s COMPLETELY unliveable

    • @jessicalynn8746
      @jessicalynn8746 2 месяца назад +28

      4 lippies cost me 45, bout fell over

    • @libbymorehouse4466
      @libbymorehouse4466 2 месяца назад +38

      I think you spelled Sephora wrong 😅

    • @susier6743
      @susier6743 2 месяца назад +1

      Yikes!!!😬

  • @fussbrain9161
    @fussbrain9161 2 месяца назад +95

    Elf used to pride themselves on keeping their products low cost by avoiding traditional marketing methods etc. now we have 15 minute elf documentary style advertising and their products are $14. Everytime I see an elf ad on RUclips or tik tok I just think, “where THATS where the money went”

    • @n.m8287
      @n.m8287 2 месяца назад +3

      Tbf only one product is 14$ which is glow filter one. The rest still cheap

    • @bethannybiscuits
      @bethannybiscuits 2 месяца назад +12

      Still cheap? They used to be a $1 for everything. Aside from like their basic eye shadow brush, everything is more than a dollar, now. I guess we define cheap differently. A $9 bullet lipstick, in my opinion, is not "cheap" when you compare it to $1 price from 6 years ago.

    • @n.m8287
      @n.m8287 2 месяца назад +8

      @@bethannybiscuits their quality had upgraded, a 1$ product they have then is not as good as 3$ now. And what I mean by cheap is compared to every brand, elf is the cheapest.

    • @annejirikov
      @annejirikov 2 месяца назад +11

      I remember being in the US before and I literally bought all the $1 makeup in ELF and now there are none.

  • @TheBeautySpectator
    @TheBeautySpectator 2 месяца назад +95

    Yea I'm not paying 21$ for a drugstore foundation.

  • @nickimontie
    @nickimontie 2 месяца назад +53

    I went to CVS yesterday and was shocked that Revlon has no makeup under $10. Most items were above $13! I was afraid to look at L'Oreal.

    • @stealthis
      @stealthis 2 месяца назад +6

      CVS is a terrible place to use for prices, they always charge MSRP and expect you to use coupons if you want a deal

    • @monetmd8024
      @monetmd8024 2 месяца назад +4

      I found that Walmart is the cheapest. They're about $2-3 cheaper than ulta. A lot of Ulta's sale prices throughout the year are the same as Walmarts regular price. I haven't been to Walmart much within the last year, so I don't know if it's changed in the time. Target is the next best place. All the drugstores are crazy unless you have coupons/rewards.

  • @marcienuber
    @marcienuber 2 месяца назад +260

    During the past few years, the price of everything has increased, not just makeup.

    • @cassandraanderson3314
      @cassandraanderson3314 2 месяца назад +39

      We know 😅 my grocery bill with just basic meats, fruits, veggies, and milk and eggs is already $70. $70 used to be my entire grocery budget five or six years ago. At this point, it’s not even like I’m buying make up every week but I seem to run out of certain make up items at the same time and replacing a handful of items from the drugstore is at least $50. And I want to try something new I have to seriously debate spending $10 on a blush.

    • @genevieveve
      @genevieveve 2 месяца назад +6

      Agreed, everything is more expensive now!
      And especially for non essential items like cosmetics... If people are willing to pay $22 for a foundation, why wouldn't CoverGirl charge $22 for it? If the name of the game is profit, a business would be foolish to charge less than the top of what people are willing to pay.

    • @ashleyann1527
      @ashleyann1527 2 месяца назад +11

      Companies are really doubling down on the face of the economic crisis Americans are faced with

    • @jolienvandamme2909
      @jolienvandamme2909 2 месяца назад +7

      @@ashleyann1527not only Americans it’s globally

    • @beckybertish7841
      @beckybertish7841 2 месяца назад

      ​@@cassandraanderson3314yeah it's pretty bad. You are paying way more for what you are getting now compared to years ago. If only our pay would go up to balance it out.

  • @kathrynrady8028
    @kathrynrady8028 2 месяца назад +34

    Honestly, I shop high end and drugstore but I think we, as consumers, should boycott any makeup product >$20 from the “drugstore”. Hate that we are going to price people out of the damn drugstore!

  • @FranFellow731
    @FranFellow731 2 месяца назад +158

    Honestly, this is something I love about Rare, REM, and About-Face. They seem to be riding the line between drugstore and prestige, almost always in price point and only occasionally in quality, as most of it is actually pretty nice. It feels like the right middle ground while drugstore is inconsistent in quality and has such a wide variance in price between brands, and the prestige brands are also trying to get away with charging even more.

    • @maddiemcnugget1076
      @maddiemcnugget1076 2 месяца назад +19

      True! I'd add Juvia's Place, LYS, and Tower 28 (I think their foundation is around the same prices as Ariana's. But then I know Rihanna has products around this area too, but her stuff is more expensive).

    • @AlysonRose1997
      @AlysonRose1997 2 месяца назад +11

      This! I would much rather buy my rare foundation and lip products that are only a little bit more expensive than drug store ones a lot of the time.

    • @macandfire5477
      @macandfire5477 2 месяца назад +4

      Agreed. I would rather spend a few $ more knowing that the quality is there.

    • @tessarudolph2536
      @tessarudolph2536 2 месяца назад +5

      Yes!! And glossier is also really affordable in my head 😊

    • @macandfire5477
      @macandfire5477 2 месяца назад +2

      Omg I love Glossier so much! The products are some of my favorites and the packaging even looks quality!

  • @MrsDaedalus_
    @MrsDaedalus_ 2 месяца назад +42

    As a European, I find it crazy that drugstore makeup is so overpriced in the US, because the really affordable makeup you can find with really good quality is not more than 7 Euros. And that is Catrice, their most expensive products are around 7 - 8 Euros, and we all know that their quality is really good. Or Essence, their products are not more than 5 Euros. I know that everything is expensive nowadays, but the increase in price with makeup in the US is next level. Also I find it interesting that the Soft Glam Filter from Catrice is 10 USD, whereas in Europe its 8 Euros.

    • @annejirikov
      @annejirikov 2 месяца назад

      Can you recommend me some good EU brands and where can I find them? I kept seeing US brands and of course, Sephora, in the major cities and it's a little more expensive.

    • @LunarEleven
      @LunarEleven 2 месяца назад +3

      Catrice took a perfect approach, too. They duped the popular dupe, reduced price, AND fixed the major issue with e.l.f., how orangey and dark it is on a lot of people. It's weird to me that e.l.f.'s Halo Glow has been around so long and they never bothered to fix a major issue that kept a lot of people from repurchasing or buying to begin with.

    • @PerfectPinkiePants
      @PerfectPinkiePants 2 месяца назад +3

      For Catrice, I think the low prices in Europe are mainly possible due to it being a German brand. It originated there so of course it's much cheaper distributing products across Europe than to ship them overseas.

    • @lenabeets4633
      @lenabeets4633 2 месяца назад

      @@annejirikovCatrice, W7 essence, make-up revolution

  • @AlysonRose1997
    @AlysonRose1997 2 месяца назад +55

    I feel like some drugstore brands like Milani, Pixi, Neutrogena, etc are no longer really even drug store level. A lot of Milani's products will appear to be cheaper (cream bronzer, setting sprays) but will actually be a super similar price to high end brands when you compare the price per ounce. They just appear cheaper because a lot of their products you're just getting LESS of.
    Drug store brands like essence, elf, and wet and wild still have that affordable price range I imagine when I think drugstore. Elf of course has products that are more expensive, but they've also continued to make their 1,2, and $3 items that are quality.

    • @TheYouthquaker
      @TheYouthquaker 2 месяца назад +2

      I was shocked when I saw that the plain Neutrogena liquid soap was $19 at my local drugstores. The Neutrogena soap bar is $10. Astounding.

    • @midblu.3gp5542
      @midblu.3gp5542 2 месяца назад +3

      I was always baffled by Americans calling Milani cheap and even Neutrogena. I remember back in 2018/2019 finally finding a Milani gloss that duped the one from Fenty Beauty in my country and I was so disappointed lol.
      Fenty gloss costed the equivalent of around 19$ then and the Milani gloss costed almost **drum roll** 17$ (it was 8$ in America tho). Same with many American brands except Maybelline - Nyx and Revlon are pretty boujee or there are many American brands that don't exist where I live (Elf was discontinued in 2021 here iirc) but then again, we have Euro brands like Rimmel London, essence and Catrice that are pretty good and affordable too.

    • @mystic_mimi21
      @mystic_mimi21 2 месяца назад

      Ingesting pixi is sold in a posh shop called M&S here in the UK, so for me i don’t count it as drugstore

  • @michelleliucee
    @michelleliucee 2 месяца назад +77

    Since I live in Chicago, it’s even worse. Retailers can legally markup the prices depending on location and foot traffic. I live downtown and my nearest Walgreens sells the L’Oréal True Match Serum for $22, so I got it online for $15 instead. 😤

    • @maren807
      @maren807 2 месяца назад +3

      So frustrating and unfair!!

    • @citrinedreaming
      @citrinedreaming 2 месяца назад +2

      Have these people heard of the internet, omg

    • @stealthis
      @stealthis 2 месяца назад +1

      Make sense considering the city of Chicago sold their sold to Morgan Stanley for 75 years.

    • @missmodern
      @missmodern 2 месяца назад

      😮

  • @cristinag3507
    @cristinag3507 2 месяца назад +19

    In Canada the Covergirl foundation is $27.99!!!!!! The newer L'Oreal Color Riche Matte lipsticks are $19.49!!!!!!! Nothing makes sense anymore.

  • @kikacana
    @kikacana 2 месяца назад +25

    Highly recommend trying out Korean lip stains/tints! They’ve been extremely popular over there for decades, so they really know what they’re doing with the formulas. Most are under $10 USD, don’t cling to dry patches, and have a huge range of shades and formulas

    • @DylanMercedes99
      @DylanMercedes99 2 месяца назад +2

      Agree with this! Ever since discovering them they’re the only lip products I buy now.

    • @sabersky1134
      @sabersky1134 Месяц назад

      Hell yes! A lot of my makeup and skincare products are from K-beauty and J-beauty brands.

  • @linila1
    @linila1 2 месяца назад +71

    I actually think RUclipsrs had a role to play here. If RUclipsrs were constantly hyping up drugstore products, saying that they are fantastic quality and near dupes of high end products, then drugstore companies would have been like “ok we have an excellent product here, let’s raise those prices”. Not saying RUclipsrs did anything wrong, just that it’s a natural outcome of the situation

    • @mouse2390
      @mouse2390 2 месяца назад +4

      They also make such a big deal out of high-end and perpetuate the idea that it's all that people really want and that 'drugstore' is some consolation product for 'the poors'.There are a lot of people that don't give a shit about 'prestige' and wouldn't think of anything being a 'dupe' because makeup isn't an obsession or hobby to them beyond simple enjoyment or necessity. What I'd like to see is an end to comparisons altogether and just reviews on a product's merits.

  • @BuyLessJess
    @BuyLessJess 2 месяца назад +129

    Makeup price increases are especially audacious because many of us don’t need the makeup that we buy. I would guess that most of us watching this have plenty of makeup.

    • @LunarEleven
      @LunarEleven 2 месяца назад +1

      YES... So true. I'll buy things that are redundant for a few bucks but not for drugstore prices anymore. I've gotten some stuff from Miss A that I already had, paid less than $2, and then kicked myself because it was better than drugstore. 😢

    • @femininityfaith7920
      @femininityfaith7920 2 месяца назад

      💯💯💯💯 agree!! I don't have the biggest collection but I have options forsure!! I'm actually greatful I'm "broke" enough to not have the ability to buy one of every new drop!! I can see how easily ridiculous it could really get! So I definitely wait n watch and then when I'm able make educated decisions down the line once the hype has chilled out ❤

  • @nothanksmegan
    @nothanksmegan 2 месяца назад +13

    I feel like drugstore price point is under $12 for foundation and $10 for everything else. Sadly, that is increasingly hard to find.

  • @sost7804
    @sost7804 2 месяца назад +9

    I would never pay $22 for cover girl! I don’t think their quality is that good and yes the so watery consistency is not my thing. It does look gross and it seems that it is all over the place. There are better options for less and they perform much better e.g Milani. I will try the Catrice filter though as it might be a great alternative to elf. Thanks for the great review!

  • @HeatherFonseca
    @HeatherFonseca 2 месяца назад +53

    I never buy drugstore makeup without a cupon, or two, or unless it's on some sort of BOGO special plus coupon. I got the cover girl serum foundation with a coupon that got it down to about $14. I think the drugstore brands know their customers like to use coupons and price accordingly. Meanwhile, the brand sold at Sephora rarely go on sale.

    • @leaj3799
      @leaj3799 2 месяца назад +1

      Spot on. I will just add in Ulta if you are in the US. I shop their sales and use their coupons strategically especially for the “drugstore” half of the store to get reward points so I can make informed purchases from the “prestige” side. Companies know this as they mine data from the rewards of card programs they have (think CVS or Walgreens and their recent makeovers of the beauty sections). They have to compete harder with discounts for our business.

    • @tabithak5943
      @tabithak5943 2 месяца назад +2

      In the US, Sephora has deals a lot on their products. Sometimes it’s more points per dollar to earn for rewards but I get quite a bit of emails/notifications that the Sephora brand is on sale - especially during their VIB sales. Like 30% off or something

    • @user-ht7zi4ed6n
      @user-ht7zi4ed6n 2 месяца назад +3

      Same here. And most of the drugstore makeup I buy with coupons are always basically either free or 40%/50% off since I stack coupons. I bought 2 of the CG tinted serum & other items and only paid $8 thanks to cvs coupons.

    • @ampersignia
      @ampersignia 2 месяца назад +4

      I don’t shop with coupons unless it’s coincidence that I have one at that moment because this sense of savings can lead me to buy more/the same $ as before. It’s cool that the drugstore has coupons for those who want them but I don’t have time to investigate how to save $5 before the coupon expires, I would rather just avoid shopping altogether or only shop when it’s the right moment for me.

  • @themathemagician450
    @themathemagician450 2 месяца назад +49

    Speciality “dollar store” style makeup might be the new drugstore. Shopmissa, dollar tree makeup, believe beauty…

    • @KellyGooch
      @KellyGooch  2 месяца назад +11

      Oooh great point!

    • @tamarasparks8065
      @tamarasparks8065 2 месяца назад +11

      Yeah, do I want to pay 1.00 for a nice liquid liner AOA fine brush tip, or 1.88 for their new glam liner or 25.00 for the it cosmetics? I don't see a big enough difference in such a basic product for the upcharge. I still use my elf $3 brow pencil because it is the perfect shade. I'll be hunting for an abh brow powder replacement because I'd rather spend on eyeshadow!

    • @anaiyahretrokid4640
      @anaiyahretrokid4640 2 месяца назад

      @@tamarasparks8065Shop Miss A has a wonderful duo brow powder that comes with a brush! I love the brow powder, I have oily skin and a lot of other brow products just slide right off but that one stays!

    • @kamiiu
      @kamiiu 2 месяца назад +1

      I just spent $20 in shopmissa loll

  • @mountaincraig9460
    @mountaincraig9460 2 месяца назад +8

    I can’t do an ‘eye look’ as I have really hooded eyes! For me, a full face of makeup is base makeup, brow gel, mascara and something on the lips!

    • @GLAMGENX
      @GLAMGENX 2 месяца назад

      Same!! + cheeks ;) eye look tough for hooded kids, I just prune and put a creamy bronzer to even tone ;)

  • @laurahamilton8868
    @laurahamilton8868 2 месяца назад +12

    The drugstore foundation I used to use in high school was about $8. That exact same foundation is twice that now.

  • @pinksmokeysmash1482
    @pinksmokeysmash1482 2 месяца назад +18

    We need to start boycotting these expensive products and brands. We have to tell these brands that we are not going to put up with these rising costs 👏🏾 if I don't like the price or agree with it I'm not buying it. PeriodT.

  • @kayleyakakaylchips8009
    @kayleyakakaylchips8009 2 месяца назад +46

    I think a really interesting video idea is one about beauty subscription boxes (birchbox, ipsy, etc.). I haven't heard of any recently but I think it'd be interesting to know more about the business model, how/why they were successful at one point, and if they ever may make a comeback (esp with inflation and how good of a value some were).
    Also I'd really love to hear your thoughts on asian/k-beauty brands. I believe it's a little harder to find cruelty-free asian beauty brands but I'm so intrigued by them.
    Sorry this is so long LOL but I'd also love to hear your opinion on the tarte brand trips and all the controversy on it. I think a video on makeup marketing in general would be fun, as you've mentioned the difference in "how" we shop and elf's superbowl commercial, but I know there's been huge shifts in how brands advertise (ex: magazines to influencers), how we learn to apply makeup (learning from older family and makeup counters to learning from youtube) etc.

    • @knowjusticeknowpeace15
      @knowjusticeknowpeace15 2 месяца назад +5

      Ipsy bought BoxyCharm and I still receive it once a month and the deals are still crazy and even harder now to understand how they turn a profit at all. But they of course most definitely do.

    • @ducky19991
      @ducky19991 2 месяца назад +4

      I think a lot of the products they give are basically dead stock/products no one wants to buy. I see the crap people I know get in boxycharm, they’re always trying to give it away. Ipsy on the other hand, when I tried it, it was all tiny sample products. Terrible

    • @missmodern
      @missmodern 2 месяца назад

      Yes! Plus, I would like to see a video on Dollar Tree makeup and skin care.

  • @BelleStreetBoyz
    @BelleStreetBoyz 2 месяца назад +9

    I wouldn't mind the price increases so much if the packaging of my products didn't keep breaking.😩 I'm not even hard on my makeup - it just seems like everything is being made with such cheaper quality materials, while they continue to raise prices. 👎🏻

  • @Dazychain
    @Dazychain 2 месяца назад +2

    On the pink blush, I really do think it's the brown top that's throwing it off. Because if I just focus on your face and cover up the rest of the screen with my hand, the blush color looks lovely.

  • @georgia9736
    @georgia9736 2 месяца назад +5

    Interesting that this is considered an unusually high price for the product. I'm from New Zealand, US $21.49 is equivalent to NZ $35.32, which is pretty standard here for products from your covergirl/maybelline/rimmel/loreal type brands.

  • @AuroraCarlisle
    @AuroraCarlisle 2 месяца назад +5

    I buy less makeup in general now because of the prices. I used to buy something new that excited me almost weekly and now I don’t think I’ve bought anything in 6+ months. Drugstore prices are outrageous now and even Sephora prices are absurd. I’m tired. 😂

  • @laur83
    @laur83 2 месяца назад +6

    it’s but just drugstore makeup that’s ballooning in price, drugstore skincare as well 😭
    edit: i think the formerly solid line between drugstore, mid-range and high-end makeup is becoming increasingly blurred. in terms of rising prices, similar offerings and the improvement in quality from less expensive brands.

  • @kellygreengables3936
    @kellygreengables3936 2 месяца назад +8

    Even though drug store is more expensive , I do still appreciate that it's providing affordable and accessible options for people. That said, is everything a dupe or just popular?? Like there's a difference between a trend and brands copying each other. There's gonna be overlap with brands regardless of price point but is it always a dupe?

    • @mouse2390
      @mouse2390 2 месяца назад +1

      I agree...why so much barking about who did what first and who's copying who? I see that a lot lately with hairstyles and clothes too---honestly what does it matter?? If I braid my hair am I supposed to wear a sign saying who 'invented' braids?

  • @meganweber3125
    @meganweber3125 2 месяца назад +43

    Have you seen the new NYX bronzers? Talk about the perfect bronzer blush hybrid! :)

    • @midlifemom5829
      @midlifemom5829 2 месяца назад +2

      Oooh been searching for that type combo! Hope theres a shade for warm tan skin

    • @KellyGooch
      @KellyGooch  2 месяца назад +15

      Yes! I’m curious to try them!

    • @kelbel1179
      @kelbel1179 2 месяца назад +2

      What’s the name of the new NYX bronzers?!?

    • @midlifemom5829
      @midlifemom5829 2 месяца назад

      @@kelbel1179 NYX Buttermelt Powder Bronzer. I just bought 2 shades for my warm tan skin.

    • @lad9732
      @lad9732 2 месяца назад

      Are they like the BM blonzer?

  • @nicoolfielder
    @nicoolfielder 2 месяца назад +19

    Drugstore prices have gotten crazy, in part, because their product quality is indeed going up -- there used to be a lot more misses -- so they are more genuinely competing with the higher end AND people will pay those prices (a la virality and dupes). Drugstore makeup, like drugstore haircare, hasn't always had the best reputation, but they have earned the trust of their customers that their products are at least comparable and merit a higher price tag. Would be interested to see if this trend allows space for another wave of $1 makeup brands in response to the rising prices.

    • @citrinedreaming
      @citrinedreaming 2 месяца назад +2

      I 100% anticipate this, although it will probably be $2-3 rather than $1 ~because they can~

  • @angiebarth1292
    @angiebarth1292 2 месяца назад +7

    I understand that drug store products have gone up in quality so I assume they are using better ingredients that cost more but if the price is not better than the luxury then people will just buy the original.

  • @oliviabeltran2099
    @oliviabeltran2099 2 месяца назад +5

    When I saw the CoverGirl, I was excited to try that type of product that wasn’t super expensive. When I did notice the price, I remember thinking unironically that I would just wait for ELF to dupe it. 😂 We’ll see what happens, but this is interesting.

    • @maheephoenix4398
      @maheephoenix4398 2 месяца назад

      I also wanted to try it but the price….

  • @satinswan1979
    @satinswan1979 2 месяца назад +2

    "The RUclips uniform" - 🤣🤣
    Yay, no eye makeup! It /isn't/ always needed, especially with a natural-looking base. At most, I add mascara when I do this, but only because I have weenie lashes.

  • @NoDoubtItsKenz
    @NoDoubtItsKenz 2 месяца назад +3

    Nah, the cover girl like aging line has always been more expensive than the rents of their line. Like it used to be mixed with Olay skincare so they bumped up the price

  • @jenna0158
    @jenna0158 2 месяца назад +3

    I have the nyx lip clicks and I like them bc if you add a few coats it becomes more opaque. It doesn’t have the longest wear time, you might need to reapply, but if you’re looking for something buildable, comfortable, and a slippy I think they’re great!

  • @megansmakeupmusings
    @megansmakeupmusings 2 месяца назад +2

    Yeah I think what brands we consider drug store need to be re-evaluated. So many traditional “drugstore” brands now have similar pricing to midrange. There are truly very few drugstore brands left & it really sucks. It’s harder to get affordable makeup

  • @gertrude.c13
    @gertrude.c13 2 месяца назад +3

    The only brand I’d ever pay 22$ for a drugstore product is L’Oréal, because some of their makeup is BOMB (foundation, powder, lipstick), but definitely not covergirl. These prices are ridiculous and they need to be decreased

  • @gabrielleporter553
    @gabrielleporter553 2 месяца назад +2

    I got the milani lip stain from target for like 9.99!!! i really love it, and use it every other day- i had to go back to get another one in another shade

  • @katrina-leigh
    @katrina-leigh 2 месяца назад +6

    Totally right about not having to do a full eye look when you do your makeup! One of my favorite makeup looks to do is a full base with a bold lip (whether it's a red, a super dark color, a neon, whatever) and just mascara on the eyes 😍

    • @wismeiry31
      @wismeiry31 2 месяца назад +3

      I’m the opposite 😂 I do natural soft face but Bold eye (sometimes lip). Eye makeup is my favorite.

    • @katrina-leigh
      @katrina-leigh 2 месяца назад +1

      @@wismeiry31 Love that too!!

  • @mackenziesteele1928
    @mackenziesteele1928 2 месяца назад +5

    When I first started wearing makeup in middle school ulta would do buy 1 get one half off the drugstore makeup and I could get a full face for UNDER $50. Prices are out of control now.

  • @pb_and_nutella
    @pb_and_nutella 2 месяца назад +5

    I was gonna say, definitely would be interested to see a full video of actually drugstore priced products to compare to the quality because you have noted that prices have gone up as quality has gone up, so it would be interesting to see the quality of products that are still like $2-6

    • @mistyisha
      @mistyisha 2 месяца назад +1

      Nikki LaRose(I think it’s her name) did a full video on almost all drugstore foundations. Then, another video on all higher end.

  • @kristenclark82
    @kristenclark82 2 месяца назад +11

    I love the covergirl essence. I wish I didn’t. I really want to stick it to all the cosmetic companies for getting ridiculous with the pricing!!!!

    • @kelbel1179
      @kelbel1179 2 месяца назад +3

      Same!!! DANG IT!!!

    • @IceyCat134
      @IceyCat134 2 месяца назад +1

      just use that five finger discount 😭💀 jk

  • @cornellfoodie
    @cornellfoodie 2 месяца назад +2

    You just scared me with the Kaja lip stain. It’s the absolute best and I’d be so sad if it got discontinued. Now, if they wanted to put it in a different package without the uselessly silly keychain, I’d be fine with that.

  • @baileydubs
    @baileydubs 2 месяца назад +5

    That covergirl foundationy thing clings to my dry patches soooooo badly, which is my whole chin area. I’m going to keep trying it, but so far, it wasn’t worth my money. I also wish they would have skipped the duping and just mixed the foundation beads into the serum because I find it gross too 😂

    • @n.m8287
      @n.m8287 2 месяца назад +1

      There is this make up artist on RUclips ( name: luxeria ) she explained to have a moisturiser that doesn’t have any Niacinamide or active ingredient other then hyaluronic acid, and to dab it on top of the foundation lightly and make sure that the moisturiser is not oil based. Only on area where is the dry patches.

  • @catherinelynnfraser2001
    @catherinelynnfraser2001 2 месяца назад +3

    There were always elevated drugstore brands. There will be new contenders for the best value brands slipping into the market.

  • @annag402
    @annag402 2 месяца назад +5

    But the quality and packaging of drugstore have become much better...10 years ago it was so shitty i couldnt use it even for 1$...and everybody was saving for lux...and nowdays i can use drugstore even for eyeshadows...

  • @melissamoeller9608
    @melissamoeller9608 2 месяца назад +4

    I totally agree with you, Kelly! The prices at the drugstore have gone up way too much. While it’s nice to have some more affordable dupes, it seems to have taken the place of actual new product innovation and development. (Which to me comes across as an almost “lazy” way for elf and others to bring in revenue.)
    I think the market is primed for a small, almost “indie” type brand to come in at a lower price point and some original products.

  • @LAP02
    @LAP02 2 месяца назад +2

    Please do a ranking of all these lip products- I'm completely overwhelmed . Plumpers, oils, stains, balms oh my

  • @libbymorehouse4466
    @libbymorehouse4466 2 месяца назад +2

    I stumbled around Target the other day. Saw a mini mini of the Physician’s Formula bronzer. It was the same price as I used to buy the full size for

  • @littleburps
    @littleburps 2 месяца назад +1

    They are raising the price bc of cost/demand. My husband is the director of supply chain at a company and we were having a convo about raising costs and why.

  • @nikolasincorporated
    @nikolasincorporated 2 месяца назад +5

    Theres alot of newness thats happening at drug store. That costs money 💰. That’s why the prices have gone up on these new dupe products, they can charge more because it’s technology that’s rivaling the prestige brands, but still firmly in the mid-point price-wise. It also doesnt help that the prices of everything has gone up. I was shook last week buying cotton balls because they were almost 5 dollars 😅 they used to be like 2 bucks at most.

  • @jessicahying9
    @jessicahying9 2 месяца назад +3

    Have you tried the Peripera Ink Velvet? It's a K-beauty lip stain that's around $10.

  • @christinaorciari343
    @christinaorciari343 2 месяца назад +3

    I enjoy the covergirl foundation. I’m 50, dry skin, fair. This foundation has light coverage but is very youthful looking. I enjoy it!

  • @MsCarterElise
    @MsCarterElise 2 месяца назад +1

    Thankfully the Covergirl foundation is $15 on Amazon!

  • @peggys7585
    @peggys7585 2 месяца назад +13

    That foundation at Target is $15.99. Ulta is always more expensive

  • @chasd756
    @chasd756 2 месяца назад +2

    I would like to see you do a full face of MUA makeup.

  • @samischwartz7696
    @samischwartz7696 2 месяца назад +3

    Just like everything else prices are out of control!

  • @fussbrain9161
    @fussbrain9161 2 месяца назад +3

    The covergirl +olay pot foundation is heavenly. Perfect mix of skin care and foundation

  • @pryak6581
    @pryak6581 2 месяца назад +1

    Quality, innovation and shade selection have improved immensly, I gotta give them that, but I still miss affordable makeup products that cost a couple of bucks. You could get close to every product from each category between 3 to 5 dollars each. Elf had some real gems in that price range. In this economy, cheaper alternatives are crucial, basic makeup products should be accessible and affordable to everyone. At least Essence is still staying true to themselves.

  • @jenniferdossett911
    @jenniferdossett911 2 месяца назад +1

    I think part of what is going on is that it’s more expensive to mass produce cruelty-free products that measure up to consumer expectations of performance.

  • @deanna2181
    @deanna2181 2 месяца назад +1

    I am in love with the Covergirl and the new About Face!

  • @jaels3929
    @jaels3929 2 месяца назад +1

    The cover girl skin essence also has bakuchiol so that adds to the price. It’s not just makeup. It’s like tinted skincare.

  • @jenna0158
    @jenna0158 2 месяца назад +1

    Your videos always helpin me get through the work day 💪💪

  • @leaj3799
    @leaj3799 2 месяца назад +2

    Hi Kelly, definitely looking forward to the comparison video of the click up lip balms! I like the Tarte Maracuja but have only bought them on a deep sale (21 Days of Beauty level) because I just can’t bring myself to spend that much on a lip product let alone a lip balm. If I can drop it out of my purse or pocket and lose it in my car (has happened to me more frequently than I want to admit) it better not be super expensive to replace. I recently bought the NYX one (I think in the same shade you showed) and it is slightly different from the Tarte but not in a bad way so I’m leaning in that direction except I like the Tarte shade offerings better. Can’t wait to see what you think. ❤

  • @saphna2095
    @saphna2095 2 месяца назад +1

    yes, drugstore prices have gone up for sure (just as things have in general I suppose), but (don't know how it is in the US, as I'm in Germany) they go on sale much more often and by much higher savings, Maybelline/Loreal etc. I only buy at 50% off, which is not hard to find and then those products are attainable. 50% off ct, hourglass, nars? yeah naa, not here at least:)

  • @allisonhowlett8342
    @allisonhowlett8342 2 месяца назад +11

    i’m obsessed with your channel, have a wonderful day!

    • @KellyGooch
      @KellyGooch  2 месяца назад +4

      Thank you for watching!

  • @maren807
    @maren807 2 месяца назад +2

    What is going on? It's called inflation. It hits every area of our pocketbooks 🤬. I have definitely had to reduce my spending on items such as makeup 😢.
    Thank you for another great video, Kelly 😊.

    • @MychelleBellydance
      @MychelleBellydance 2 месяца назад +4

      It’s not just inflation, it’s price gauging based on how far they can push the market.

    • @kaylan2083
      @kaylan2083 2 месяца назад

      Thanks Biden!

  • @lynettefinnigan9540
    @lynettefinnigan9540 2 месяца назад +1

    I dont think theres any cheap make-up in Australia, the ELF eye shadow quads are $6.50, USA is $3.... Covergirl and other drugstore make-up are $30+ $16 for a concealer from Kmart!....

  • @ybell1294
    @ybell1294 2 месяца назад +1

    Saw this video's title and immediately thought "Is Drugstore in the room with us right now?" Like, we need to go grab the Ouija Board lol

  • @amandam6901
    @amandam6901 2 месяца назад +1

    I have oily skin and that covergirl foundation is surprisingly good on me, its become my quick/everyday foundation. The shades are very light, so be aware of that before purchasing. Also I second the comment on using coupons for drugstore makeup. CVS always has coupons for different brands available.

  • @moniquetibble2309
    @moniquetibble2309 2 месяца назад +9

    My favorite actual drugstore (in actual stores) priced items and are cruelty free:
    Colourpop super shock eyeshadows/blush and bronzer.
    Colourpop eyebrow pencils
    Certain items from Elf like the lipliners and eyebrow gel and brow pencils.
    Wet n wild eyebrow pencil, eyeshadows, and tinted hydrator, and eyeliners and tinted lip balm-lipstick.
    LA girl
    LA colors
    Nyx-glitter eye primer
    Essence (has so many nice items
    Hard Candy
    Catrice
    Shop Miss A
    Certain Milani items
    Certain makeup revolution items
    ReLove(makeup revolution brand) has nice items too
    Rimmel has some nice stuff too
    Oh so does Almay.
    Unfortunately most of my faves are from other brands that are not cruelty free. But I still have a good amount that are :)

  • @katiebrunner4376
    @katiebrunner4376 2 месяца назад +3

    See I ALWAYS want to do an eye. But that does require a full base. Or it looks weird haha

  • @sunnyrayavarapu3068
    @sunnyrayavarapu3068 2 месяца назад +2

    This is all fair, but I will day that drugstore makeup is on sale all the time. You can almost always get at least $3.50 off if not 20% off at ulta. And you can usually get between 20-40% at CVS,

    • @kaylan2083
      @kaylan2083 2 месяца назад

      They exclude so many brands though

  • @DBat-sp1tp
    @DBat-sp1tp 2 месяца назад +2

    I was just on the LYS website and saw that their Triple Fix Serum foundation is only $24 and it’s a sizable bottle. They offer online coupons so it would be the same price as the drugstore brand. I’m not sure how it performs but I would try it as I really like all of their products that I have tried.

  • @marilynmroe9077
    @marilynmroe9077 2 месяца назад

    High end will just go up in price as well..these are the new normal for the drugstore.. Inflation is here to stay! ❤

  • @Gracieroseyxox
    @Gracieroseyxox 2 месяца назад +1

    I love your videos Kelly 😊

  • @katiebrunner4376
    @katiebrunner4376 2 месяца назад +1

    Oh I’m allllll about the peach and nude blushes

  • @tabithak5943
    @tabithak5943 2 месяца назад +1

    Every time I see the new dominos commercial about their HUGE new deal for $20, I have this hope that some things will start to come down to a more reasonable price after seeing their huge success. It’s like a huge family deal that could easily feed 4-6.

  • @gigi2k326
    @gigi2k326 2 месяца назад +4

    This was a fun one, Kelly!

  • @tjs.8150
    @tjs.8150 2 месяца назад +4

    I saw a beauty tuber rubbing it between her hands and with her hands, lay her inside of her hands over her foundation for a finished look.

  • @ironjawedangel08
    @ironjawedangel08 2 месяца назад

    I absolutely love the Covergirl foundation, but I've found that it ends up streaky if I apply it with anything but my hands. I think the extra hand action helps warm it up and the beads break down even more.

  • @kerryberes6886
    @kerryberes6886 2 месяца назад

    The cover girl foundation is awesome 👏

  • @hollypedrin3276
    @hollypedrin3276 2 месяца назад +2

    Good Morning Kelly. My everyday morning work look mostly is just Foundation blush lipstick stained gloss whatever and a little bit of foundation or concealer on my eye lids with maybe a light colored shadows or bronzer shade. Some days of my eyes can handle it I will do mascara if not I just do the the face and out the door I go. There are days I get more compliments just doing that and if I have a full-fledged I look included. Not that I don't get compliments when I do wear eye shadows. LOL!! For a long time that was my go-to just plain old face products. Due to my sensitive eyes that at times get ultrasensitive and I can't even put mascara on them.

  • @alex_gallo_
    @alex_gallo_ 2 месяца назад +1

    I agree with you about Catrice not being the best primer if you expect a glow from within thanks to it. I’ve tried it with 3 foundations one with natural finnish, dewy and semi-matt finnish and they looked the same. It’s amazing primer for hydration in dry-ish climate on dry skin and beautiful glow from within highlighter. The most difference I’ve noticed if you want glow from within with foundation is to mix 2/3 Catrice and 1/3 foundation but don’t expect much coverage (I used medium to full coverage foundation and it provided light coverage when I mixed it this way. Which is kind of expected. But hey it worked.) Thanks for the video❤

  • @cassstephens9910
    @cassstephens9910 2 месяца назад

    I Would *love* to see your drugstore at drugstore prices content 🎉🎉🎉

  • @pauladedomenico5706
    @pauladedomenico5706 2 месяца назад

    I do really like the cover girl, that’s what I use the most

  • @ilikesavanah
    @ilikesavanah 2 месяца назад +2

    I compared a clickly lip pen from sheglam to my tarte one and they’re so similar and the sheglam is more pigmented than the tarte one I have the light cool tone pink in both

  • @neneg.4264
    @neneg.4264 2 месяца назад

    I've been loving the Catrice Soft Glam Filter, shade 20 is perfection for me, I actually didn't like the e.l.f. Halo Glow, the shades were dark and orange 😬 and a bit too glowy, the Catrice one is more subtle but IMO it looks more natural, really pretty 👍... I haven't tried the new Covergirl essence but I might give it a go down the road when I get a coupon 😁... love your videos, hugzzz 💜

  • @COgirl394
    @COgirl394 2 месяца назад +3

    Why do people buy "drugstore" products at Ulta, which I assume is where some of these prices are from. Target sells the new Covergirl Essence for $16. Everything is so much cheaper there. Everyone complains about prices and then buys things from the most expensive store they can.🙄 Stop already.

  • @laurieann2714
    @laurieann2714 2 месяца назад

    I bought the Covergirl and the About Face. I agree with the nose situation with the Covergirl but I only used it once.

  • @NoDoubtItsKenz
    @NoDoubtItsKenz 2 месяца назад

    Your nails are so cute❤

  • @sheenawalker1751
    @sheenawalker1751 2 месяца назад +1

    The essence lip stain is great. They need to make more colors

  • @katiebrunner4376
    @katiebrunner4376 2 месяца назад +1

    I love the nyx fat oil slick click😊

  • @sarahbrochu8144
    @sarahbrochu8144 2 месяца назад +4

    I think 22$ for a drugstore foundation is crazy. I've been disappointed in drugstore price points in general. Anyway, I'm not interested in this foundation at all, the texture looks too weird for me and the application looks too tricky.

  • @auroraborealis13579
    @auroraborealis13579 2 месяца назад

    I’d love to see a comparison of all the clicky lippies! About Face makes one that is So Good!

  • @chrelainel5833
    @chrelainel5833 2 месяца назад

    I really like the Covergirl essence. I wear it on my no makeup makeup days. It looks like my skin, just better. I bought it on Amazon and saved 6 or 7 dollars.

  • @mirny1509
    @mirny1509 2 месяца назад +2

    I bought the Nyx click up stick and really liked the formula, but I already used it up. There’s hardly any product in there. I’m super bummed and won’t be repurchasing because it’s expensive compared to other tinted balms at the drugstore.

    • @barbara9315
      @barbara9315 2 месяца назад

      Sheglam has dupes of that

  • @NickaLah
    @NickaLah 2 месяца назад +1

    I would love a Tarte Maracuja lip dupe, but the closest I've come to it is L.A. Girl's new tint that doesn't click up at all and it's still not as hydrating. I got it from a Jen Phelps recommendation, and she said it in a way that I wasn't surprised it's not an exact dupe.
    The NYX isn't similar at all imo, they're more like regular lipstick and not particularly hydrating, which is the main reason I want to hoard the Tarte ones. I got a bunch last fall for $10, and zero regrets... I wish I could've afforded more at the time, but I've got 6 or 7 in various formulas, mostly the Shift ones. I'm not into pH changing products, but I mostly wear them at home. I wish some didn't change color.