The Ultimate Startup Pitch Deck Guide in 31 Minutes
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- Опубликовано: 13 июл 2024
- To get Ed as your advisor and help with your pitch deck, join Startups.com: startups.com
Screener Deck Slides:
*** REQUIRED / ** RECOMMENDED / * OPTIONAL
Slide 1. *** Cover (NO FLUFF 1-Liner)
Slide 2. *** Problem (Industry + Scope + Severity)
Slide 3. *** Solution (UVP that Flips the Problem)
Slide 4. ** Market Validation (Why Now)
Slide 5. ** Product (How it Works)
Slide 6. * Market Size (Bottom-Up TAM/SAM/SOM)
Slide 7. *** Business Model (How You Make $$$)
Slide 8. * Magic Sauce (Novel Insight)
Slide 9. *** Competition (What’s Different)
Slide 10. * Competitive Advantage (Defensibility)
Slide 11. * Go-to-Market Strategy (Scalability)
Slide 12. *** Founding Team (Why Us)
Slide 13 * Advisors/Partners (Validation Only)
Slide 14. *** Traction (Move Up if Impressive)
Slide 15. *** The Ask (Milestones + Use of Funds)
Slide 16. *** Contact Page (Vision CTA Optional)
Screener Deck Best Practices:
- Limit to 40 Words (Challenge Yourself)
- Section Text Small (Ex: Problem)
- Start with a 1-Sentence Header
- No Marketing Fluff or Buzzy Cliches
- Speak to the Investor vs. the Customer
- 3-5 Bullets Only If Necessary
- Founders Slide Needs More Bullets
- Text Should Stand Alone
- Images Must Align and Amplify
- Investor Attention Window is 3-5 Min.
- Don’t Make the Investor Work
- Use Data Metrics and Concrete Traction
- Be Truthful
- “Rich Mom Test” Everything
- Being Clear and Concise is ALL YOU
- Focus is the Next Meeting!
- First Meeting: Pitch 20% / Talk 80%
- Decks Become More Complex as You Go
- DISCLAIMER: IMHO Alone
0:00 - Intro
2:48 - The Different Types of Pitch Decks
9:29 - Cover Slide
10:10 - Problem Slide
10:47 - Solution Slide
11:25 - Market Validation
11:54 - Product Slide
12:13 - Market Size
13:11 - Business Model
14:08 - Competition Slide
15:11 - Go-to-Market Strategy
15:47 - Founding Team
16:50 - Advisors/Partners
17:28 - Traction Slide
18:51 - The Ask Slide
21:00 - Contact Page
22:44 - Best Practices
![Ultimate Pitch Deck Guide with Examples [in 2022]](http://i.ytimg.com/vi/iHNwH4oiPIE/mqdefault.jpg)
![Ultimate Pitch Deck Guide with Examples [in 2022]](/img/tr.png)
Ed Kang ... I am in love with you...
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r content .
Cheers.
Thank you. I UNDERSTAND you.
I am totally decked !!!
This dude is the GOAT
That's high praise. I'll do my best to live up and aspire to it.
Thank you for this Ed!
Absolutely killer, Ed! Chock-full of great stuff we will use. SUPER appreciate the notes - with timestamps!! 🤩 Mahalo nui! 🤙🏼😊
I love this channel! Great job breaking down pitch slides!!
Thanks for your comment. Glad I can be helpful.
Thanks for the advice Ed, this is exactly what I was looking for. I had all the ingredients for my deck, I just needed the recipe. Great guide!
Great to hear! Thanks for the feedback and I'm glad it's been helpful.
Thank you!
You're welcome!
Excellent - What really happened now!
This is extremely well put together once again! I'd heard that you may need multiple decks but had no idea there were this many.
- For the cover. Even though it is a oneliner, does that mean the "Company name" then [oneliner]?
- If reaching out cold, should you send your deck in as part of your first email (or have a pitch then give them the option to request for the deck)?
- Is reaching out cold to individual investors better? Or is it better to reach out to firms via their sites.
Thank you!
Cover: Yes. Your name and logo.
Reaching Out Cold: Yes. Upload your deck to the cloud and include your link that you put at the end of your introductory email with something like, "Feel free to look at our introductory pitch deck."
Reaching Out Individually: It's always better to know someone who will refer or vouch for you internally with their firm. I avoid site submissions if I can, unless my internal contact tells me to use it so they can follow up internally.
Here I am taking notes for my AfricArena pitch
🇿🇦🇿🇦🇿🇦
Go get 'em!
Let me know how it goes!
Hello Ed,
Great video! I have been following your videos for a while, and I have finished my pitch deck and business plan. Can I share these two with you? You feedback will be greatly appreciated!
I won't read business plans, but I will look at your pitch deck. Please send it to advisor@startups.com
Hi Ed will you be doing the video on the Master deck ?
I won't be. Master decks are too big and complicated. I would say at minimum you should have every slide I list in this video plus a lot of appendix slides to back up your claims.
@@edkang99 thanks Ed for that super helpful
Hello ed , I have a startup I need some help how can I reach out to you
Send an email to advisor@startups.com
how did you manage to get this domain ? 😮 @@edkang99
Having that many decks to get an investor is like getting teeth pulled. Haha.
I feel ya!
How in the world did FTX make it past all of these steps to get millions/billions from investors - especially the due diligence stage - when they were missing experience and basic data?
Unfortunately, I'm sure the same way Theranos did it.
This feels overkill, also the socialize deck feels like it will be used against you for leverage from the lead investor to get a better deal.
Could we not get away with like 3 decks,
- a screener/ cold deck , the
- main deck (not master since you don't want a crazy long deck)
- and a technical deck)
I could be mistaken I feel if you need like 6 decks to get funding it is over complicating the problem. If an investor needs 6 decks its likely the wrong investor and your screener deck did not do its job.
I speak from ignorance, love the channel
It can definitely feel like overkill. A couple of things to remember: It's really all one deck, just in different forms. So, while tedious to keep track, it's sort of like taking a black shirt and pants as a base and accessorizing.
Second, sometimes you'll get an investor after just 1 meeting, so you'll only need 2 decks (intro and first meeting). However, I'm in deals now where millions are in play, and the number of deck iterations has gone beyond 10. You do what needs to be done, but yeah, it can definitely feel like overkill.