How The YouTube Algorithm Works in 2024
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- Опубликовано: 1 окт 2023
- This guide shows each step to build a successful channel: • How I'd Start ANY YouT...
We’ve spent hundreds of hours studying the RUclips algorithm to find the best way to show you how it works. This is how the RUclips algorithm works and more importantly how to apply it to YOUR CHANNEL right now in 2024.
This guide shows each step to build a successful channel: • How I'd Start ANY YouT...
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#youtubealgorithm #growonyoutube
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Do you think RUclips knows who your audience is at this point?
Yes & no: As a relatively-new channel (few months) & being a stat-nerd, it's been frustrating to watch YT seem to struggle on who to push my content to. I'd expected it to push to similar (in subject that is, in my case so far people interested in Paris & London vacations) successful channel's audiences, but that's been really sloooooow judging by my # of views. However, seeing where I'm being suggested from does indicate that YT is getting it at least partially correct...just not nearly enough. Your videos/guidance has certainly helped me understand, and this (video) deep-dive is excellent, thanks a BUNCH!!!
Thank you for the content. One critique: Guy with the beard mic is running at least 5-7 db hotter and quite a bit more 2k-4k than Ricky's mic. Not trying to be a jerk, just saying your channel provides excellent professional advice, but when paired with this kind of editing (specifically audio mixing) its a little weird that someone didn't catch it. Again,, I appreciate your content. PS: I am aware this isn't about your pinned question, but I didn't want this lost in the comments down stream.
Not a chance 🤣 - my current struggle is that I've tried to pivot this channel so many times over its lifetime (I'm a variety streamer). At this point, it's so completely all over the place (just topics and games I'm interested in) that I don't think RUclips even CAN figure it out. It's definitely been easier starting a few new laser-focused channels, but I get burnt out on individual topics. I need to figure out a category that everything I do can fit into.
I do not, I believe RUclips does not have an audience for me. My shorts are shown in feed 12 times. that's 12 out of how many millions of people?
No. My rooster video is paired with Joe Pesci as a search term. Another chicken video of mine was paired with Canada WW1 war crimes. 🤦🏻♀️🤣 It’s always like that. It’s not that hard, my channel is all chickens all the time. Really nothing else but chickens. 🤷🏻♀️
To the person who is reading this, don't give up on your channel. Keep going, Its going to be better. 💯
Thanks ❤
thx ❤
I have NEVER wanted to keep up with "HOW BUTTER IS GUUD FOR YUU" until right NOW🎉
Agreed bro when I started i thought no one will watch but if title, description, hastag thumbnail is correct RUclips will push your video
Thank you for encouraging word 👍🏻
Great video, very clear in understanding how YT works. I’ve been part of your Project 24 for about a year and I still got a lot of value from this.
I feel like I have been emotionally, and logically emaciated and confused, searching through RUclips for answers, completely coming-up empty with every click of Play. THIS. THIS!! If I could scream this from the RUclips mountaintops, I would. Thank you. From the bottom of my filled-up heart, thank you.
I love to read comments like this. Most of the people on RUclips have no clue what they are talking about. I have started and stopped more channels than most people. Now with three channels I have to tell you Channel Makers know their stuff.
💪💪👍*
Thanks to channel makers I have over 134,000 subscribers
Wow! That's amazing. Congratulations!
This was such a wonderful video! Thank you for putting it together for us! I'm struggling to figure out what to do with my channel. Things feel a little clearer now. Have a great week! 🤞😊✌🍀
Terrific video. You guys explained this very clearly and are so reassuring. Thank you. I will be rewatching. Great!
THIS was exactly what i was lookling for! Please make more of these highly informative videos for smaller channels (1K to 100K Subscriber Channels). TYVM!! 🙏
This is one of the best videos I have seen in a while. I have been telling my students this and I have watched this work for me. What you have said in this video is sooo True! I have several channels and I have a new small channel that I am growing.
👍👍
Wow this was packed full of new useful info i was never even aware, thank you!
Thanks guys!
You motivate. Great video, I watched your last video on this topic, but it's even better.
A big thank you! Grateful for this quality piece of information 👏
This was really insightful, thank you guys!
Well done. This is the first video in awhile that makes sense to me. Thank you.
Very interesting. Learned a lot here. Seeing it as rings helped!
Thank you for this very clear explanation! Great info for new channel. 😊
I appreciate this so much for the simple fact that you are using automotive references. I am in that space and as a content creator it feels a little ignored and examples actually helped me clear things up compared to so many other algo vids just talk about completely unrelated niches and the crossover sometimes doesnt feel like its all there.🎉
Great video! Thanks so much for the awesome information and advice.❤️
Thank you for your advice. My channel is about fashion it took off and dial down, but I'm not giving up.
I think you might need to even out the audio. Chap on the right is louder then the one on the left. Maybe use a Hard Limiter to bring everything into line?
Hi Ricky, I've only been cresting content since July and the personal growth I've achieved since starting has been more than I had hoped for.
And I'm trying to build up my skills.
Thank you so much for the information, this is the best content i have seen on Channel makers!
This video was so useful thank you❤
The way the two of you explained this with the visual is on point. This is a great video. I know some of these things but I need a constant reminder 🙂. I have a lot of questions to ask myself. Thanks for your help!
Great video. Thank you for this video.
This advice has been bouncing in my head the last few days. And it has inspire me to do a project.
Thanks Ricky ❤
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Fantastic video. Explained so well. Thank You 🙏🏽
Loved the callout at the beginning for those of us who watch everything and double speed! (Or now 2.5x with a browser addon.) 😂
Thanks for this, it caused me to pause the video and think a number of times. That doesn't happen as often as it should on youtube help channels.
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This is great. I'm trying to grow my channel and was so confused about the ins and outs, this is so easy to understand. Thank you!
Thanks For Passing The Energy
Thank you, this video explained a lot to me. I have one question regarding the 'Factors' explained - I am not sure what you mean by 'Tone' and 'Personality.' Do you have any videos where you do a deeper dive into what you mean by those terms?
Thanks this has been very helpful! One question ..you mentioned that a video could perform poorly in the beginning but later take off as yt figures out the audience. However, it seems that yt only shows high impressions on a new video and then if the retention rate is not good it quits promoting. If yt shows the video to the wrong audience initially, the retention rate will be poor with most viewers dropping off quickly. It seems yt then stops promoting it at that point? It seems your experience would suggest otherwise (which is very encouraging if true)!
Thanks for this. 😊
Hey thanks for the informative video! Really loving what you guys are putting out! Was wondering if you could expand on (or potentially make another video explaining) how a more broadly focused channel (entertainment channel) can get it's footing in the algorithm as a young channel? You mentioned Mark Rober and Mr. Beast covering a bunch of seemingly different topics but in reality being only one type of content (Mr. Beasts = "challenges" for example). I'm in this type of situation sort of as well, i make animated comedy sketches, so while the main slice of the algorithm im trying to inhabit is "animated comedy sketches" im having a hard time getting the algorithm to figure it out because of the wide variety of topics my sketches cover (anything from superman, to ghosts, to balders gate, to just general slice of life comedy). So every video i put out has a wildly different topic and i fear that the algorithm is confused. I mention/tag "cartoon/animation/comedy" in my description and tags, but i'm not sure that's doing much.
So any advice for this type of channel? Mr. Beast and Mark Rober have sort of etched out their place and are big channels, despite their variety of video topics. but how does a smaller channel do the same? Is it just gonna be a slow crawl or is their away to expedite the process?
Thanks again for all the work you're doing (and as much as i did like the old host, i think you guys are just as personable and enjoyable to watch despite what some of these other a-hole commenters are saying, keep it up!)
i am kind of in the same place because i want to post different games im not sure if youtube will know how to utilise the data .i post subnautica, walking dead, custom zombies all different games but they all fall under gameplay. The other issue i have is i know i could create specific videos like How to get this item or best ..... to get in this game, and they would be easier to target down. But that is not enjoyable for me as the creator.
I wish I understood this way sooner. So what do you do if your channel has one viral video that causes the algorithm to have a different idea of what your viewers are but you don’t want to go in that direction? Do you make searchable videos the slowly pull new audience in, in the direction you want the channel to go?
Ok i took your information on board and made a list of 10 videos from broad to specific all around 1 topic only that has been performing really well on my channel. I am planning to work on all of them and see the outcome. Hopefully my titles and thumbnail will be up to the task.
Great video 😁😁
focus on doing videos like this, after Nate went this is the first video I liked. Thanks
Thank you for the info! I would be curious, how long has it been like this and how long will it stay somewhat similar? Thanks
"This is the best explanation I've ever watched about how the RUclips algorithm works. Many problems were solved after watching this. Many thanks, guys!"
Awesome! So glad to hear it
This is so good! Currently trying to reanimate my channel it was a gaming channel now I'm creating art videos. Hope to get my views back to what they where back then. Thank you❤
This really helped me a lot thank you
Great video
This video is so useful that I watched this 30-minute video twice!
I have noticed a gradual decrease since February 2023, my visits have dropped by 70% and I don't know what to do.
Is it possible that the audience lens has been narrowed for some reason?
I have more CTR
and ADV the same.
But less viewing time than a year ago. I do not know what is the problem.
Nice listen two guy make analysis. .
This has been really useful! Thank you
It feels like my channel is growing slowly, and part of me really wants a video to go viral(ish), but, also, I don’t feel like I’m ready for that kind of exposure. There are so many areas I feel like I can improve before I “go big”. I do feel like youtube has a good idea who my audience is, I just need to get better at titles/thumbnails, and making my videos more engaging in general. I have found that I lot of these channels that seem to explode right away have had a background in media/theater, or some kind of similar field so they aren’t actually started at ground zero. Ya know? They already have charisma or know how to edit, so I can’t compare their journey to mine, when I need to figure out how to not be awkward in front of the camera and learn how to use technology from scratch. I’m doing it, but it’s taking a while.
You make valid points, but that's all a part of your growth process. You will get better with editing and engaging your audience. Take the pressure off, and just remain consistent. No one starts looking into a camera and being 100% comfortable. To me, going viral is overrated.
@@DigitalLearnAcademy Thanks, I’ll just keep trying to make every video better than the last. :)
:D
💪💪👍.
Excellent info! I was expecting to have some info regarding keywords and hashtags - please explain how many keywords and hashtags should we add in the description! Thanks for sharing
If your video is search focused you can use hashtags that highlight the main content of your video to connect it to the pool of content related to that specific topic.
support.google.com/youtube/answer/6390658?hl=en
Here is what RUclips says about tags "Tags can be useful if the content of your video is commonly misspelled. Otherwise, tags play a minimal role in your video's discovery."
So that is when I would use tags. :) Hope that helps!
support.google.com/youtube/answer/146402?hl=en
What’s a realistic amount of videos and or timeline for the algorithm to figure it out?
Where’s the video from 2023 that they reference at the beginning, anyone got a link? 🤔
Thank you
Really good video Guys and the answer is No I don't think RUclips knows entirely that in recent years, But I recognize myself very much in what you explain.
As I have a channel they are more or less about vehicles with big engines and construction work so there will be some variation between the videos at different times of the year, Diggers in the summer and snowplows int the winther etc . And I have a 11 year old Viral one that is doing 90% of the views for the channel at the moment,
Which unfortunately is very far out on the edge of the Channel lens. probably because it was the world's largest machine of its kind, so it will be difficult to make more videos of that type
I'm very happy with the video but sometimes it feels like it's a video that's trying to drag you into the ditch all the time
But thank you very much for the video
If we have made a couple of videos a bit off topic for the audience profile, and those videos have gotten consistent views and a few subs... should we now take them down or mark private? Or do we leave them alone but concentrate all new videos to focus on the intended audience profile ?
This is a great watch for 2024!
as a newer channel how do you know what youtube thinks your channel is? my analytics aren't showing what my viewers are watching due to not enough data.
Thank you for all the information it was very helpful
15 minutes of this video made me go upload and edit videos I was procrastinating.
Great Video!
Thanks!
If the channel does have a video that went viral, that was outside of the target lens how will the algorithm auto correct and how long would that take? Or would it be better to start a new channel?
Great job Good information
13:20 is the issue I'm facing at the moment lol
Tank you guys ❤❤❤
guys could you make an example-video explaining these principles on a specific niche within several channels graded due this clasification etc from specific to broad appeal? OR using THIS channel as an example
I have to address one thing mentioned towards the end of the video, which I think shines a light on how good RUclips's algorithm really is, maybe much better than a lot of people assume. You said that MrBeast will show up on everyone's recommended, but actually that's not true.I can say from a lot of experience that many of those top 0.01% of creators who get millions of views on every video aren't recommended to just everyone. Sorry this will be a long comment, but I do think this has implications for new creators and viewers alike, so I'll write out my thoughts and experiences for anyone who'd like to read.
I've been watching videos on RUclips since the first year or so of its existence, and I'm definitely a really, really heavy user of the platform as a viewer. Thousands of hours viewed per year every year on some different topics.. and I've never been recommended a MrBeast video, or Ryan Trahan, or Logan Paul. I hadn't even heard of some of these huge names before I started researching for making videos myself. Even huge names in my own space aren't recommended to me - even in topics I'm interested in, like gaming. I'm never recommended PewDiePie or MrBeast Gaming either. To some people it might seem impossible to never be recommended those if I'm spending most days on RUclips, but it's true.
What I've learned is that RUclips knows me well. Even though I never knew the style of some of those videos (before I watched some recently to research what popular creators do) RUclips knew the style I enjoy well enough to never recommend some of those huge names. And it was right, I absolutely can't enjoy some of those immensely popular videos. There are videos with hundreds of millions of views that I never even knew existed until recently, because RUclips never even tried them on me. But they have tried a lot of content in styles that I do enjoy.
For instance in the gaming space, I'm recommended videos where people talk dryly for 30 minutes over slides with graphs and charts detailing frametime performance and other metrics most people don't care about enough to listen to for 30 seconds. Or hour long video essays about some aspect of game development. Or deep dives into a small detail of technical innovation of the next generation of graphics cards, et cetera.
A lot of videos that don't have broad appeal, that 99% of people on RUclips would never watch for more than a minute before getting bored and going to some other video. But I never, ever get recommended videos where some over the top personality rants and screams while playing some of the most popular games on the planet, like Minecraft or Fortnite, with a lot of fast and flashy edits and loud sound effects - because my watch history tells RUclips that's the kind of video I would click away from within the first 30 seconds.
So what does this mean for you as a creator? I think it means that you can make the kind of videos that you want to watch. If you feel like your personality, energy and tone just can't match the biggest, loudest, most energetic creators in your niche, if you don't even like that kind of video... don't worry about it, don't try to force it because you think that you need to be that to be popular, or to be recommended. Because given enough data, RUclips can match your video with the viewer who appreciates it. The videos I get recommended don't normally get millions of views the way some over the top creators manage, but when the creators have found their niche and audience they can still get hundreds of thousands of views per video, even if they don't try to capture the widest audience.
I'd say trust the algorithm, whether you're a creator or a viewer. Are you like me and don't like the style or content of the videos from some of those top creators? Don't watch them and they will stop being recommended, and definitely don't try to emulate their style if you only do it to get a large amount of viewers. If you have a different style, RUclips can eventually find the audience that likes your tone, style and delivery. Just take what was said in this video to heart first - it makes sense that RUclips will never find that audience if you're not consistent in exactly what kind of person you're making videos for.
I mean, I haven't even published a video yet, so I can't talk with any creator authority on this. But after many years and many thousands of watch hours on this platform, I feel certain that the recommendations can be scary accurate. As long as you're consistent and really know who your audience is, I truly believe that you will be found by an audience that appreciates the same style of content as you do.
He never shows up in my feed, and it's the right choice. :)
a legacy! LOL! that's what i'm hyperpigmentation from now on. 😂
and thank you for this info - very helpful! 🖤✊🏾
What about a very old channel with a focus but left it on the way for a few times, but cannot get back to where I left. Many many videos focused on the lens, but still all the niche videos stay in the basemant... I am clueless.
Homie in the dark blue almost blew my speakers 😅
To everyone uploading videos.Please don't ever stop creating! Consistency is the key!
Great video!
so you're saying that my series on the invention and implementation of the plastic keyboard spring for 2012 macbook air's wont' appeal to everyone? I found it very entertaining. I even mentioned celebrities like Chris Evans and that guy who played Batman in the South African animated series that ran for 3 episodes.
So are you saying that we need to figure out our audience profile that algorithm has predicted and then make more videos according to that profile?
Honestly, the algo can suck a cack; it shows me the same video from the same people I watched every goddamn time or popular slop thats freaking irrelevant.
This is awesome video
Really good video 😉
My new channel last year had its 2nd video blow up to almost a quarter million views, and it started when I only had one other video and less than 100 subs. And the other video was a bit unrelated. Since then I've made half a dozen more videos that are more similar to the one that blew up, but these haven't done well. How does that explain it? How did the algorithm know to show my 2nd video to so many people when it had no data on my channel?
Great. I'm also looking for the old video with Nate in it, that used this thumbnail. Do you still have that video?
This video is the most up to date video about the RUclips algorithm. The other video isn't available anymore, sorry!
I watched this same type of video with long hairs I don't know what is his name but he is also goood
Useful insights🧠
Glad it was helpful!
Those of you who came from SEO, what do you have to say about RUclips sandboxing for new channels?
Can anyone tell me how YT counts vid's played by hovering (as opposed to clicking on it)?
playlists were supposed to allow creators to bucketize their content so that they could make videos on varied topics on one channel. What happened? Why don't playlists work?
"Give us 15 mins" like you knew ima watch at 2x speed 💀
🤣🤣🤣
So does that mean: If im a Tarot Channel. I make only "pick a card-readings" about love for some time?
My RUclips is for my lawncare and pressure washing business. I’ve been at it for 2 years and only have 924 subs. I’ve seen people on here with only 40 videos and already have over 2000 subs.
My son goes on my tube account and looks at random videos. Would this miss up my algorithm?
What he watches on your account will only impact what videos RUclips tries to show you. It won’t impact who RUclips shows your videos to.
What about you the language of your content? Let's say you want to make a channel for people learning English as their second language. Should all of it be in English? Can some of it be in the learners' native language? Or is it better to stick to one or the other in order not to create two different audiences?
OMG How did you get the like button to highlight rainbow when you said like???
Please teach me this magic, oh great wizards.
21:55 is the timestamp in case anyone is interested.
That’s just RUclips. They don’t always get it but often if you invite people to like the video they’ll light up the like button.
I don't know what to shoot videos about when I try to be specific, I have many Ideas and they are lined within different topics
Sincere question 🙋🏼♂️ Successful video? I’m always looking at CTR and average view duration. Those are the only two numbers that matter in my book. Can anyone dig in to this? Perhaps I’m looking at the wrong metrics? As far as I can understand, improving CTR and average view duration is how you get “more” views. 🙏🏻
AVD is more important than CTR. AVD translates into more watch hours. To increase AVD, you need to get people to watch more of your videos. One video after the other. If RUclips sees this happen, it's very happy and will push your videos harder. But to get people to watch more of your videos...the videos have to be similar. Although the definition of "similar" is unknown. It could be the niche topic, the titles, or it could be the personality of a reoccurring character in the video, etc.
With Emma Chamberlain, the niche is her personality and her amazing stories. She can talk about anything and people will follow her. Unfortunately, most people have weak personality/story skills. But a brand built on a creators personality, is the ultimate niche that will allow you to make any video you want.
AVD is also affected by math. Posting at least once a week, at the same exact time. At least 8 minutes long so that RUclips can run two ads. This is not necessarily for the benefit of the audience. It's for the algorithm. It likes numbers and patterns. It likes machine-like predictability. The algorithm is a robot. And its prime objective is to increase profits for the corporation, not to find an audience for every creator. 3% of the creators generate 90% of the views. The algorithm created that imbalance because it's good for the bottom line.
How to reverse the virality curse? Do i unlist the video? What about the dead subscribers?
What niche would you say Ryan Trahan has? His content truly seems all over the board.
My music sounds good but then it doesn't take that recommendations it deserves.
Well!!😮
I don't think RUclips knows who my Audience is because I have been making videos for 5 months and the subscribers/viewers numbers aren't high enough.
It's possible your topic is also oversaturated and hard to compete in
It’s pretty common for new channels to struggle until their videos get in front of the right people. We’ll work on some content to help with that.
@@ChannelMakers I used Tubebuddy from June until the end of September and it was the Pro version but due to not getting the results I wanted got rid of it and replaced with Vidiq Pro. I think Tubebuddy is overhyped and wasn't worth the money.
Maybe add some key words to the bottom of your description boxes. Look at some other similar channels and see what key words they use and use those if they apply to that video.
Question ❓ I been getting about 1,700+ views for many months and then yesterday I got only 15 views in 8hrs every shorts I've been doing basically around the same thing.
And all of a sudden it just stopped showing my video.
Any suggestions please. Thank you for your help.
@@bbreak thank you. Well need to do a new one tomorrow. Have a great day. 👍💪💜
We see this too. On my brand new channel every short has done this. One already got a second boost where it picked up a bunch more views after flatlining. Now it just consistently gets about 40 views per day.
The other shorts on that channel are basically still just flatlined.
I’ve also seen this on a channel we started a few years ago. Views over time almost look like stairs, but some of those shorts have millions of views now.
@@ChannelMakers so true, when year ago I stood one too short in the first three months I got 100 views. No it's 51,000 and continuously gets 400 everyday.
So I'll be patient no big deal and not in a hurry
how do i create my channel lens?
You just make consistent content and try to stick to catering to a specific audience. In other words, don’t try chasing too many groups of people.
Yessir
Would deleting a viral video “reset” the profile?
Pretty much. You can just make it private. You don’t have to fully delete it. It would probably help a lot!
The one on the left is what the one on the right would look like if he didn't have a beard. The one on the right is what the one on the left would look like if he had a beard 😂
🤣🤣🤣🤣🤣