Google's Head of Behavioral Science on Why We Do What We Do? | Maya Shankar, PhD

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  • Опубликовано: 13 июн 2024
  • When people consciously choose something they tend to like it more, says head of Google's behavioral science, Maya Shankar. This phenomenon, known as the IKEA effect, applies to end of life healthcare experiences. When physicians give patients options, provide them with choices, and allow them to ask questions, they empower the patient to co-create a better end of life experience.
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Комментарии • 69

  • @Oreoluwa
    @Oreoluwa Год назад +13

    The memory construction part reminded me of childbirth. There's so much pain but the baby at the end kind of makes the mother seemingly forget everything before.

  • @ashok1goodlife
    @ashok1goodlife Год назад +12

    What a person!
    15 years of study & research
    Experience with multiple departments in govt..
    Impressive!

  • @5hirish
    @5hirish 3 года назад +30

    07:32 1. Social Identity Priming
    09:45 2. Agency & Control
    12:12 3. Operational Transparency

  • @Belx2
    @Belx2 3 года назад +53

    She's a really good public speaker.

  • @manzoorkottayil4275
    @manzoorkottayil4275 3 года назад +49

    The five behavioral science principles she explained;
    07:34 1. Social Identity Priming
    09:44 2. Agency & Control
    12:12 3. Operational Transparency
    14:22 4. Memory Construction
    16:50 5. The power of the Messenger

    • @NOquickDeviceCONNECT
      @NOquickDeviceCONNECT 6 месяцев назад

      You left out GANG STALKING. People who study, analyze, stalk and make life difficult for their "victim". Th9se who study behavior have no problem participating in this activity for its under pretense that its for long term betterment of society. These behavioral scientists are thigs wearing bifocals n long coats. If you have no family, connections, credibility or are an x con, they MIGHT select you to "study". Morally corrupt, unethical, devious and conniving individuals seeking career advancement AT YOUR EXPENSE. F behavioral scientists.... With a rusty metal pipe➡️💯✔️👏

  • @kutubuddinshaikh5934
    @kutubuddinshaikh5934 Год назад +8

    AS AN INDIAN, IT GIVES ME AN IMMENSE PRIDE TO SEE OUR INDIAN DAUGHTERS IN SUCH A POSITION. JAI HIND.

  • @MrExtraFINESSEtrial
    @MrExtraFINESSEtrial Год назад +5

    Very genuine energy which makes a very suited public speaker with good material the energy elevates the speaker

  • @christianxfb
    @christianxfb 2 года назад +3

    truly amazing video!!

  • @priya7008
    @priya7008 3 года назад +5

    Simply amazing

  • @muskduh
    @muskduh 3 года назад +1

    thank you for the video

  • @julianablanco8923
    @julianablanco8923 3 года назад

    Thank you!

  • @ShaileshSahasrabuddhe
    @ShaileshSahasrabuddhe 3 года назад +24

    Sorry if I missed it but I don't think she ever gave credit to tons of research and experiments on "behavioral science/economics" by Daniel Kahneman ("thinking fast and slow") or Richard thaler ("nudge") or Dan Ariely ("irrational behavior") or many many other professors and scientists and psychologists (author - Rolf Dobelli - "Art of thinking clearly"). there's tons of material available (just search online). I don't think anything she talked about was outside of those known findings (since many years). I wish she had given relevant recognition to their work and given references to resources..

    • @kamu747
      @kamu747 2 года назад +24

      She doesn't have to reference them in her talk. Citing is especially Relevant in the case for literary work. Every speaker of a profession and key not speaker stands on the shoulder of numerous people who built the ground work.
      You just happen to be familiar with the work of behavioural economists. But in every talk for every field, be it nutrition , environmental science, technology etc, everything is built off others findings.
      It would be a different case if she wrote a book or published a paper without referencing where her work was coming from if at all it came from them.
      There comes a time as well when the work doesn't need even need mentioning. Are you going to mention Isaac Newton Everytime you explain why something falls? It's not necessary.

    • @805espy
      @805espy Год назад +6

      It's a 21 minute talk.

    • @DFHobbs
      @DFHobbs Год назад +4

      You wanted a three hour symposium?

    • @ashok1goodlife
      @ashok1goodlife Год назад +3

      Thank you for sharing the names & books

  • @priya7008
    @priya7008 3 года назад +8

    Very underrated video in RUclips

  • @bipinbhurtel3024
    @bipinbhurtel3024 10 месяцев назад +2

    She is quoting everything from the Book " influence".

  • @alonsolce
    @alonsolce 7 месяцев назад

    what a weird way to start a speech, but it was awesome

  • @joeewer4024
    @joeewer4024 Год назад

    Have a nice weekend. Happy holidays

  • @youngmindswellness31
    @youngmindswellness31 2 года назад +5

    The scientific studies of human habits, action and intentions known as behavioral science.

  • @lmn6440
    @lmn6440 2 года назад +11

    I'm not that thrilled at the idea that the government has a behavioural engineering department and might use it on people.

    • @kombinatsiya6000
      @kombinatsiya6000 2 года назад +4

      Welcome to society.

    • @Mavish11
      @Mavish11 Год назад +1

      Trust me, it's necessary. Especially with how shifty everyone is at taking care of themselves.

    • @lmn6440
      @lmn6440 Год назад

      @@Mavish11 no i would rather a bit of death chaos and destruction due to bad indiviudal choices than the government planning and manipulating peoples behaviour

    • @newstheydidnttellus2982
      @newstheydidnttellus2982 Год назад +3

      As long as it’s used for the greater good for mankind I’m all in. Not for making the rich and powerful more of the same

    • @DFHobbs
      @DFHobbs Год назад

      Know that for every govt behavioral engineering employee working to bind us closer together in common purpose there are a thousand of them in private industry working to get you to empty your wallet and destroy your future.

  • @TheOne9661
    @TheOne9661 3 года назад +1

    Daniel Airley discusses much of this and more

    • @Add_Account485
      @Add_Account485 3 года назад

      Just looking . Not being rude see he has half a beard. What going on there may I ask

    • @salvagedsandwhich7886
      @salvagedsandwhich7886 2 года назад

      @@Add_Account485 damaged skin due to burns

  • @igorvolkov6396
    @igorvolkov6396 10 месяцев назад

    Natural language programming was discredited by Dijkstra, but it is best applicable to live humans. The only thing you need is knowledge about how your own neurocomputer works.

  • @DrSRanjanMBBSAcupuncturist
    @DrSRanjanMBBSAcupuncturist 7 месяцев назад

    3:15 One word Change 'You earned it' lead to 9% Increase #Endowment Effect

  • @Baja2424
    @Baja2424 Год назад

    She cute in smart

  • @trisha7760
    @trisha7760 9 месяцев назад

    9:17

  • @janeknox3036
    @janeknox3036 2 года назад +4

    I find the pacing back and forth very distracting.

    • @805espy
      @805espy Год назад

      Said no one.

    • @janeknox3036
      @janeknox3036 Год назад

      @@805espy I refer my honorable friend to the answer I gave some months ago.

    • @bankruptcy_blueprint
      @bankruptcy_blueprint 2 месяца назад +1

      Call the cops

    • @janeknox3036
      @janeknox3036 2 месяца назад

      @@bankruptcy_blueprint It's already been filed with Editpol.

  • @useuff
    @useuff Год назад

    So basically the independent decision we are set to make are also manipulated in different ways. Her examples are of informative scenarios but what if someone wants to persuade its people over an opinion asking for neutrality? Not ethical.
    Great information though.

  • @buddhaneosiddhananda8499
    @buddhaneosiddhananda8499 2 года назад +1

    To think science can predict human behaviour is ludicrous...

    • @_Tenshan_
      @_Tenshan_ 2 года назад +6

      Science predicted this exact comment 😆

    • @buddhaneosiddhananda8499
      @buddhaneosiddhananda8499 Год назад

      @@samkim872 Everything begins with choice...

    • @samkim872
      @samkim872 Год назад

      @@buddhaneosiddhananda8499 yes but our choices can be influenced or affected by so many things

    • @buddhaneosiddhananda8499
      @buddhaneosiddhananda8499 Год назад

      @@samkim872 Choices stem from our thoughts, science can't say how a.person thinks unless they control them...

    • @samkim872
      @samkim872 Год назад

      Ever heard of psychology or behavioral science?

  • @whoisme1669
    @whoisme1669 Год назад

    Pin

  • @eddiemac5072
    @eddiemac5072 2 года назад +4

    She mentions about being the first name on the ballot gets more votes which is funny, because on the ballot with Donald Trump and Joe Biden, Joe Bidens name was first and Donald Trumps was last, which I found so strange that I mentioned it to my family when I got home. I told them I would’ve thought the current President,(or anyone trying to get re-elected) should get the first position on the ballots.

    • @praj4862
      @praj4862 2 года назад

      I think this may happen when you have similar attitudes towards all candidates and your involvement is low.

  • @Dowhatsright99
    @Dowhatsright99 Год назад

    She called the Obama Whitehouse, the glory days? 🙄

  • @stanleyklein524
    @stanleyklein524 7 месяцев назад

    Behavioral "science" is an oxymoron.

  • @patriot82
    @patriot82 3 года назад +8

    looking for actual information not an Obama fan girl

    • @talyahr3302
      @talyahr3302 2 года назад +18

      If you didn't get any actual information from this extremely informative video, I really don't know what tell ya 😅😂

    • @d3x3d
      @d3x3d Год назад +2

      she's way above your league bud. stick to watching your clay pigeon shooting videos and let the pros handle this subject matter.