It seems backwards but having a low click through rate with high views is actually a good thing because it means YT is suggesting your videos to more people, a portion of who may not be interested and thus won’t click through, but those who are will click and watch your video. Great breakdown on a complex topic Tim!
I have 20% CTR on some videos, some even with 100K+ views and good watch times, yet most views come from search and videos are rarely pushed by recommendations still.
So basically guys if your content is absolutely amazing and is getting high average time spent watching by a viewer but you are confused as to why your impressions and click through rate is low is because the people that youtube is recommending the content to are not clicking on your video but youtube still recommends your video because of the watch time your video has. Eventually if you dont correct your thumbnail or title youtube will reduce on recommending your content.
I had always looked at my click through-rate and thought pretty negatively of it, after watching this video I've got a bit more confidence in my videos! Thank you!
Hey! Thanks for the advice, I instantly subscribed after 3:30... You dismantled my bias that came from watching other videos on CTR (I'm not sure when was the last time I revisited this topic, maybe half a year before starting my channel?. My bias was high CTR was essential. I think it's still kind of important, especially when you're doing niche related content -- but the way you worded it, made it seem much more flexible.
I stared making videos 4 and half months ago. I uploaded 20 videos so far. My goal is to improve the video quality every time. There are people who started at the same time as me and literally don't care about video editing, video resolution is flat out bad, no music, no intro or outro and still got 3 times the grows as me. (Same niche). I am very critical to myself (I would be ashamed to upload a video like that.) So I can flat out 100% tell I produce better quality content than them. Yet I get 200 expression on the first day of uploading sometimes that results in 40-50 views. Second day 100 expression and on third day only 50. Why is that? I just cant seem to be able to break out even tough I every time I fix something to get better at it.
I feel you bro. Growing on YT is hard. Sometimes less is more, I know people saying their most stupid videos got viral and the ones where they've put the most work were barely seen. I am also very critical so uploading whatever is a N-O for me. I guess we just need to wait for the results, promote our content on reddit/facebook and hope for a miracle :D
Have been running for 5 days now. The impressions are very high. I am wondering if the number of views is normal. E.g. 900 impressions on a video but only 114 views?😅
Please reply to my question. I posted a video and few days later it's impressions and click through rates came high. I have 6.8click through rate And 40 % audience retention. Then suddenly my impressions fall.. Even with good click through rates and good avg watch time..! Why is that😔. I thought this video will get viral.. Why youtube does this??. . .
Thank you so much for the helpful tips. You inspired me to make my own RUclips channel about LEGO. Even though I have only 510 supporters, I still feel blessed for the amount of support that I have. 😊 🌈
Thanks Tim. I tend to only update Titles if the video is doing poorly. If it's doing well but maybe it could do even better I don't touch the title. I've done that before and it seemed to muck up the searches so then it performed even worse for the next 3 months. But I constantly tweek thumbnails. They are tough to get right.
Hi Tim! Thanks for the video. Was digging into my own analytics and found something interesting, in that most of my traffic from suggested videos are all my own videos! I guess it's neat that my videos are pointing people towards my other videos, but think that I'm potentially missing out on other audiences out there. How can I broaden this?
I'm so excited about my recent growth (like... 300%?) since I restarted my channel 3 weeks ago. I guess I'll have to go back to the park and find that unicorn! .
Ok, perhaps I'm missing it, but you mention "High" "Low" and "Massive" which I understand is relative, however, are there % ranges that you'd lump into High and Low? Like is 0 - 40% CTR low? 40 - 60 is medium and over that is high? I'm just hoping to establish a baseline I can use to evaluate where I'm at.
My ctr is good and my avg is good, my thumbnails are fine but my impressions are super low for no reason and my topic isn't just for 200 people way more then that
I'm having this issue too. About a 12% CTR, 40%-50% retention but really low impressions and views overall. I can keep improving but where is the growth?
I probably need to work on my titles, I think my thumbnails are okay but I've been experimenting with that lately to see what works the best. My retention rate needs work though. :/
@@InfniteZ111 yes, they have went up continually. I have yet to really know what a good number really is though. They're at 275k right now for my channel.
My previous video's had an average of 3% click through rate, and seems to be shown in the right categories, but the latest video with similar styled thumbnail is at or below 1%, but shown to a much wider audience, and to a bunch of video's that don't seem to make as much sense, much higher impressions, much lower CTR. I wish I could control where the impressions are going because when it's shown on some titles I'm getting much much higher CTR but it seems YT are spreading out this last video super thin, views are up on previous video but not by much and would have been 3x the amount. Wish I could control where the content is shown.
Thanks Tim for sharing this helpful information. 👌👍 Any idea how one can increase the % of "RUclips recommending your content"? Maybe the videos are related to a specific niche as you mentioned?
So I’m gonna go ahead and call BS and challenge you on that first explanation on why someone is getting low impressions because of a “not so good thumbnail or title”-bc impressions doesn’t define any of that and Vice versa. That all is dependent on how RUclips pushes out your video in that particular niche. Low impressions means nobody is seeing the video because RUclips didn’t push it out. It has nothing to do with thumbnails. That logic you explained would only make sense if the impressions were high but the clicks were extremely low. THEN you can say the thumbnail or title is crap. We are subject to RUclips’s very bias and selective algorithm for videos. Most people today ride the popular niche bandwagon and pay for advertising. Otherwise the organic stuff on certain genres/categories/niches will take forever.
I get your point, but that’s not quite how it works. You get low impressions because RUclips tried surfacing your video (thus you have some impressions), but it didn’t out perform all of the other videos RUclips could’ve shown to viewers in terms of CTR, watch time, and other metrics, so RUclips stops surfacing it. So you end up with low impressions. It’s not 100% because of the title and thumbnail, but that tends to be the best place to start with addressing the issue. Ultimately, you’re saying that RUclips is trying to find viewers for videos, but it’s actually the opposite. RUclips is trying to surface the right videos for viewers.
@Video Creators He is correct actually. I've analysed this on multiple channels. It seems that you still won't receive impressions aimed to the same audience group as another creator. Also, your impressions for the same niche will drop if RUclips decides to not give you as many impressions as previous videos, regardless of CTR% & Retention. ONE example; One of my recent video thumbnail & title, better quality than I've ever done before. A CTR of a massive 27% & retention of 75% average. Impressions only 20,000. No new subscribers, from the looks of analytics only my subs watched (99% were subbed). Compare this to another video of mine with a worse thumbnail ; CTR of 12% & retention of only 40%. Impressions 450,000! Of course it did 20x better simply because RUclips pushed it out to more people. Same exact niche, nothing really different. RUclips decided what gets pushed or doesn't regardless of CTR% & Retention. Again, that's only one example.
Hi, I'm making streams about F1 during the Grands Prix, I was making around 20-30k views during races, but it suddenly dropped down to around 1-2k views... My CTR is the same as usual (even a bit higher), my average view duration is higher than usual, but my impressions are extremely lower than usual... Some guys who are making similar content doesn't seem to have a drop of views, so I really don't know why it dropped like this... If you have any explanation or solution, it would be nice! Thanks ;-)
This video keeps it real. The macro factor of audience appeal is one that's a hard limitation. Understanding the viewer as a person is key. I just published my 7th video and my audience is people who want the Bible explained thoughtfully, fairly and objectively without a political party platform agenda or denominational bias.
ok, So my videos have great metrics, like, the video with most views has 10.7% CTR, Average view duration is 52%, Analytics says it recommends my video 81.8%. but these are generated from the time when i uploaded this video, after 2-3 weeks impressions went to almost zero, it's not getting suggested and therefore views are almost close to zero. what could possibly be the problem?
Its not really like this. Sometimes I have low CTR but my impression is high.. Sometimes my CTR is high but recommendations are low.. And sometime my AWT is high but impression is low.. so I dont know how this rely works
Question: there a way to increase initial impression rates or is this completely in the hands of RUclips? If I understand it right, initial impressions are who RUclips shows your video to when its first published right? Is there a way for us to increase the size of who that's shown to initially or is that completely up to RUclips. Can Tim or anyone answer that for me? Its seems that if its shown to a bigger audience initially, than that's better for higher potential click through rates and higher exposure and growth.
Question! My CTR was super high! Now I have more views, more subscribers, channel growing up a lot but CTR declining. How can I explain that? People interested in my channel but low CTR? Subscribing! Views growing up! How can I explain that? I read the definition of CTR and to me it does not make sense the reaction of the people vs the CTR numbers. Used to be above 20%. It is now 3% … but as I said… people is subscribing to my channel and views and engagement and reach are growing. Where I can find more info to read? It is difficult to interpret the analytics. Thanks!
What about if you are getting zero impressions, on my other channel my last 2 videos in the past 24-36 hours since upload have not received a single impression. The channel as a whole has 6 videos in total and only 10 impressions but maybe because it is a new channel. But still what do you do if you are not even getting 1 impression?
Really helpful video. Thank you so much. I just have a couple of questions. What is a good click through rate and number of impressions for someone who is just starting out?
hi hi! may i know why do we get high impressions on certain keywords but when i cross reference on google keyword planner it has low to no search volume? this is more about SEO
Can changing your title kill impressions? After the firat day of my new video I got a few impressions which resulted in a 18%ctr but after 1 day youtube just stops my impressions... Why? I tweaked my title with 1 word and changed my thumbnail. Could that be te reason?
Nice walk and talk Tim. -Eric
Ikr -chucksila
yes -rxqs
It seems backwards but having a low click through rate with high views is actually a good thing because it means YT is suggesting your videos to more people, a portion of who may not be interested and thus won’t click through, but those who are will click and watch your video. Great breakdown on a complex topic Tim!
then. the real question would be How to get a video suggested more by youtube? do you know how?
@@mr.kututube182 thats the question
I average about 800 - 1000 views per video, but my click through is about 8%, so is that good?
@@benwatso yes
well actually high click through rate is even better with the same amount of impressions
I have 20% CTR on some videos, some even with 100K+ views and good watch times, yet most views come from search and videos are rarely pushed by recommendations still.
Yeh I have trouble getting recommended, mostly search discovery! Frustrating, though my top vids do have lots of suggested by YTube.
Need at least 50% audience retention to get pushed
"Know your viewers story" Wow! That's powerful I'll have to remember that!
I like your outdoor strolls in these videos. Makes me feel peaceful while talking tech.
Good! Glad to hear it! :)
Between you and Brian G. Johnson, my channel is up in views 27%, watch time 31% & subs 28%. Now I"m obsessed with metrics lol!
So basically guys if your content is absolutely amazing and is getting high average time spent watching by a viewer but you are confused as to why your impressions and click through rate is low is because the people that youtube is recommending the content to are not clicking on your video but youtube still recommends your video because of the watch time your video has. Eventually if you dont correct your thumbnail or title youtube will reduce on recommending your content.
what you really want to see starts at 3:40
I had always looked at my click through-rate and thought pretty negatively of it, after watching this video I've got a bit more confidence in my videos! Thank you!
I need to work on this. First. Look at the analytics that you’re talking about. Second. Implement the advice.
Hey! Thanks for the advice, I instantly subscribed after 3:30...
You dismantled my bias that came from watching other videos on CTR (I'm not sure when was the last time I revisited this topic, maybe half a year before starting my channel?. My bias was high CTR was essential. I think it's still kind of important, especially when you're doing niche related content -- but the way you worded it, made it seem much more flexible.
great video Tim
From the title, I wasn't expecting Crash Team Racing tips but these were great! Really improved my game.
Loved that smooth transition 01:11 that was a cool effect
Everything starts with Impressions, isn't it? It tells you how much youtube promote your videos
2:59 I don't have a narrow appeal, I am making Minecraft content and I have low impressions but a high click-through rate as well.
The valuable information density in this video is insane. thank you for it.
I stared making videos 4 and half months ago. I uploaded 20 videos so far. My goal is to improve the video quality every time. There are people who started at the same time as me and literally don't care about video editing, video resolution is flat out bad, no music, no intro or outro and still got 3 times the grows as me. (Same niche). I am very critical to myself (I would be ashamed to upload a video like that.) So I can flat out 100% tell I produce better quality content than them. Yet I get 200 expression on the first day of uploading sometimes that results in 40-50 views. Second day 100 expression and on third day only 50. Why is that? I just cant seem to be able to break out even tough I every time I fix something to get better at it.
I feel you bro. Growing on YT is hard. Sometimes less is more, I know people saying their most stupid videos got viral and the ones where they've put the most work were barely seen. I am also very critical so uploading whatever is a N-O for me. I guess we just need to wait for the results, promote our content on reddit/facebook and hope for a miracle :D
Have been running for 5 days now. The impressions are very high. I am wondering if the number of views is normal. E.g. 900 impressions on a video but only 114 views?😅
How do I increase the number of impressions, every time I post a video it rarely gets any impressions
Please reply to my question.
I posted a video and few days later it's impressions and click through rates came high. I have 6.8click through rate And 40 % audience retention. Then suddenly my impressions fall.. Even with good click through rates and good avg watch time..! Why is that😔. I thought this video will get viral.. Why youtube does this??. . .
Thank you so much for the helpful tips. You inspired me to make my own RUclips channel about LEGO. Even though I have only 510 supporters, I still feel blessed for the amount of support that I have. 😊 🌈
Go for it
same here as a new youtuber im seeing growth! thanks.
now youre at over 11K! 🙏🏾
Your channel
Is doing great
I feel the most views come from myself 🤣 def trying to I improve on that
This is helpful, especially the tip about how well can the creator ressonate with the audience. That's a perfect question.
Hi, can you clarify how many percent or what is consider High, Medium and Low?
Great video Tim, as always, what is considered high/low for the different values? Thanks for the help!
Thanks Tim. I tend to only update Titles if the video is doing poorly. If it's doing well but maybe it could do even better I don't touch the title. I've done that before and it seemed to muck up the searches so then it performed even worse for the next 3 months. But I constantly tweek thumbnails. They are tough to get right.
Tries to make educational videos, realises that RUclips doesn't suggest it :/
One of your best videos! I’m addicted to this playlist! Thanks Tim!
I wish the best for all upcoming creators. May the CTR be with you! 😁
Your videos have helped us a lot in the short time that we found you! Thank you for the content! Keep it up!
Hi Tim! Thanks for the video. Was digging into my own analytics and found something interesting, in that most of my traffic from suggested videos are all my own videos! I guess it's neat that my videos are pointing people towards my other videos, but think that I'm potentially missing out on other audiences out there. How can I broaden this?
Video starts at 1:37
The most helpful channel for new creators such as myself. Thank you for all your straight to the point insight
So how much is high and low for each 3 measures?
I'm so excited about my recent growth (like... 300%?) since I restarted my channel 3 weeks ago. I guess I'll have to go back to the park and find that unicorn! .
Why did you restart your channel?
🦄
what restarted means. Creating a new channel or delete all content from your channel and Upload new videos.
my channel's most viewed video is a video on a game called "universe at war" which i 100% guarantee you wont know
what should be average or best CTR ?
I have 63%of average view duration and 7%ctr but I am getting very less impressions???? why????
Please please please say why 🙏🙏😥😥
Please please please say why 🙏🙏😥😥
did your impressions increase after 6months?
mine is with high CTR but low impression
Thank you for the tips Tim!! Your videos are really helping us to learn this whole RUclips “thing” and grow our channel!
Glad to help!
hey video creator i know im late but do u know any updates about amazon tube
Glad you published this vid!
Thanks brother you all time explaine most important topics about RUclips...
How do you keep up with all of this work, edit video, make video and, take care of a family?
thanks!!! You ALL are fantastic on this channel!!!
Ok, perhaps I'm missing it, but you mention "High" "Low" and "Massive" which I understand is relative, however, are there % ranges that you'd lump into High and Low? Like is 0 - 40% CTR low? 40 - 60 is medium and over that is high? I'm just hoping to establish a baseline I can use to evaluate where I'm at.
Same question. What are the ranges he's referring to? I have a feeling every single one of these metrics is low for me anyway :/
Low is like 2% medium is 5ish, and I would say massive is anywhere above 8-10
sweet! I have super low impressions, really low click through rates, and oooh nvm I've got even lower views. lol
My ctr is good and my avg is good, my thumbnails are fine but my impressions are super low for no reason and my topic isn't just for 200 people way more then that
I have the same issue. Not sure what the reason is.
I'm having this issue too. About a 12% CTR, 40%-50% retention but really low impressions and views overall. I can keep improving but where is the growth?
@@JoshuaMKerr DId your impressions increase after a year?
@@InfniteZ111 a little.
I probably need to work on my titles, I think my thumbnails are okay but I've been experimenting with that lately to see what works the best. My retention rate needs work though. :/
This is exactly the explanation I've been trying to find the chart made it really easy to understand 👍
This video answered a question I had this moring perfectly. Good timing, Tim!
Thanks for the great video! What should I be shooting for in my audience retention rate?
This is very helpful... Thank You!!
My most recent video had this same issue.But ,the lower CTR is not hurting the video count.
Hmm it's strange. I average a 7% CTR with a A LOT of impressions.
I strongly believe it's my thumbnail game, but I'm not sure where to go with them.
The audience retention thing is still such a sticking point for me! Thanks for all the great info!
Where did gave you a hard time when you just started youtube or when you got monetized?
Thanks for sharing 👍
My impressions have been steadily increasing, but what is considered a good number?
have your impressions increased after 10 months ? please answer
@@InfniteZ111 yes, they have went up continually. I have yet to really know what a good number really is though. They're at 275k right now for my channel.
What is narrow appeal video?
Thank you for breaking that down for us Tim! Happy 4th of July!
You're welcome!
Thank you so much Tim your awesome.
what do you record with ? You quality is amazing !
My previous video's had an average of 3% click through rate, and seems to be shown in the right categories, but the latest video with similar styled thumbnail is at or below 1%, but shown to a much wider audience, and to a bunch of video's that don't seem to make as much sense, much higher impressions, much lower CTR. I wish I could control where the impressions are going because when it's shown on some titles I'm getting much much higher CTR but it seems YT are spreading out this last video super thin, views are up on previous video but not by much and would have been 3x the amount. Wish I could control where the content is shown.
I want to live in this guys neighborhood
Woah, love that new intro! Thanks Tim for another great "master class"!
Catholic Marathon Mom it is really good! I hope I can create something that cool one day!
Thanks Tim for sharing this helpful information. 👌👍
Any idea how one can increase the % of "RUclips recommending your content"?
Maybe the videos are related to a specific niche as you mentioned?
That's a good question! I'll try to answer that in a future video. Thanks for the suggestion!
So I’m gonna go ahead and call BS and challenge you on that first explanation on why someone is getting low impressions because of a “not so good thumbnail or title”-bc impressions doesn’t define any of that and Vice versa. That all is dependent on how RUclips pushes out your video in that particular niche. Low impressions means nobody is seeing the video because RUclips didn’t push it out. It has nothing to do with thumbnails. That logic you explained would only make sense if the impressions were high but the clicks were extremely low. THEN you can say the thumbnail or title is crap. We are subject to RUclips’s very bias and selective algorithm for videos. Most people today ride the popular niche bandwagon and pay for advertising. Otherwise the organic stuff on certain genres/categories/niches will take forever.
I get your point, but that’s not quite how it works. You get low impressions because RUclips tried surfacing your video (thus you have some impressions), but it didn’t out perform all of the other videos RUclips could’ve shown to viewers in terms of CTR, watch time, and other metrics, so RUclips stops surfacing it. So you end up with low impressions. It’s not 100% because of the title and thumbnail, but that tends to be the best place to start with addressing the issue.
Ultimately, you’re saying that RUclips is trying to find viewers for videos, but it’s actually the opposite. RUclips is trying to surface the right videos for viewers.
@Video Creators He is correct actually.
I've analysed this on multiple channels. It seems that you still won't receive impressions aimed to the same audience group as another creator.
Also, your impressions for the same niche will drop if RUclips decides to not give you as many impressions as previous videos, regardless of CTR% & Retention.
ONE example;
One of my recent video thumbnail & title, better quality than I've ever done before. A CTR of a massive 27% & retention of 75% average. Impressions only 20,000.
No new subscribers, from the looks of analytics only my subs watched (99% were subbed).
Compare this to another video of mine with a worse thumbnail ;
CTR of 12% & retention of only 40%. Impressions 450,000!
Of course it did 20x better simply because RUclips pushed it out to more people. Same exact niche, nothing really different.
RUclips decided what gets pushed or doesn't regardless of CTR% & Retention. Again, that's only one example.
@@Alyzah me too. It's total BS
Hi,
I'm making streams about F1 during the Grands Prix, I was making around 20-30k views during races, but it suddenly dropped down to around 1-2k views...
My CTR is the same as usual (even a bit higher), my average view duration is higher than usual, but my impressions are extremely lower than usual...
Some guys who are making similar content doesn't seem to have a drop of views, so I really don't know why it dropped like this...
If you have any explanation or solution, it would be nice!
Thanks ;-)
What is high and low CTR... We cannot know where we are if we do not knwo what is low.or high..
Tim I love your channel! It's been an amazing help for me getting started and I constantly learn new things from you! Thanks!
Thanks! Glad it's helpful!
This video keeps it real. The macro factor of audience appeal is one that's a hard limitation. Understanding the viewer as a person is key. I just published my 7th video and my audience is people who want the Bible explained thoughtfully, fairly and objectively without a political party platform agenda or denominational bias.
Tim as usual great video! Thank you for the good info!
I hated that ad at the end. The rest would be good if not it.
I really like the bit about understanding your audience (4:22)
ok, So my videos have great metrics, like, the video with most views has 10.7% CTR, Average view duration is 52%, Analytics says it recommends my video 81.8%. but these are generated from the time when i uploaded this video, after 2-3 weeks impressions went to almost zero, it's not getting suggested and therefore views are almost close to zero. what could possibly be the problem?
hi did you find a solution?
Its not really like this. Sometimes I have low CTR but my impression is high.. Sometimes my CTR is high but recommendations are low.. And sometime my AWT is high but impression is low.. so I dont know how this rely works
This video is great but what does this have to do with the new Crash Team Racing?
lol?
I'm glad I'm not the only one who thought that at first ha
Where this video been hide?
I really like this video. The explanation overal is deeply clear. Love this video. U have answered my question
This is an awesome video. This is what a professional looks like.
You explained this very clearly, thanks!
Question: there a way to increase initial impression rates or is this completely in the hands of RUclips? If I understand it right, initial impressions are who RUclips shows your video to when its first published right? Is there a way for us to increase the size of who that's shown to initially or is that completely up to RUclips. Can Tim or anyone answer that for me? Its seems that if its shown to a bigger audience initially, than that's better for higher potential click through rates and higher exposure and growth.
true.did ur impressions increase after a year?
Thank you for sharing this
Mine doesn't say Low or High it has numbers and %s. how do i know what is relatively good for my channel?
Are you using a gimbal now Tim?
Looks smooth af
Yeah, I have the camera on a gimbal.
Hi! I've got a question: Is my video shown to my subscribers first then judged by their reaction?
Thanks for this video Tim !
Love your videos, Tim! What camera are you using in this one?
This is shot on the Panasonic GH5s
Hi! I got high CTR and high retention on my 8min videos but only gains 5 views every day.. So weird.
is there something as a two-way youtube, they run parallel only one is monitized with advertising and the other not
atb
Steve
What is a good/average impression number to have after a videos been out for one week?
Just noticed the link to your book is broken (at least trying from the phone several times) 😊
Question! My CTR was super high! Now I have more views, more subscribers, channel growing up a lot but CTR declining. How can I explain that? People interested in my channel but low CTR? Subscribing! Views growing up! How can I explain that? I read the definition of CTR and to me it does not make sense the reaction of the people vs the CTR numbers. Used to be above 20%. It is now 3% … but as I said… people is subscribing to my channel and views and engagement and reach are growing. Where I can find more info to read? It is difficult to interpret the analytics. Thanks!
What about if you are getting zero impressions, on my other channel my last 2 videos in the past 24-36 hours since upload have not received a single impression. The channel as a whole has 6 videos in total and only 10 impressions but maybe because it is a new channel. But still what do you do if you are not even getting 1 impression?
Thanks Tim, this was a very helpful video, I truly appreciate it :)
Really helpful video. Thank you so much. I just have a couple of questions. What is a good click through rate and number of impressions for someone who is just starting out?
my ctr is 14,6% but I only got 90 impressions and 35 views... what am I doing wrong?
have your impressions increased After a year? please answer
hi hi! may i know why do we get high impressions on certain keywords but when i cross reference on google keyword planner it has low to no search volume? this is more about SEO
needed this video tim!! thanks man
same here as anew youtuber!
Can changing your title kill impressions? After the firat day of my new video I got a few impressions which resulted in a 18%ctr but after 1 day youtube just stops my impressions... Why? I tweaked my title with 1 word and changed my thumbnail. Could that be te reason?
This a great explanation of analytics! Thanks for going in depth!