What makes an ICON? | Alpha Industries

Trailblazers, activists, musicians, streetwear enthusiasts - for sixty years, the MA-1 has been worn as a badge of honor representing counter-culture. The revolutionary jacket is the ORIGINAL. A timeless silhouette.
Alpha teamed up with poet and tastemaker Joekenneth, professional basketball player Didi Richards, musician, DJ, and community organizer King Marie, and fashion industry leader Dao-Yi Chow to show you what an ICON looks like.
Video by WANP.

[@poggamus4330]

WISH I CAN AFFORD.

[@brianatienza9814]

Hahaha true true!
But u could find cheap used
At Poshmark or mercari

[@S4LFnX]

30% off site wide right now.

[@paneruamit5132]

There is another brand Gurkha threads they are better then alpha

[@ruling528]

Who the hell wants to wear a slim fitting flight jacket?

[@fabianstark1309]

I have many Alpha Industries products. It's my favorite jacket manufacturer, but as a finnish person it's sad to watch this kind of commercial and see that their jackets are not marketed for white people. What a stupid time we are living in.

[@eujenioa7108]

Where are white people?

[@club_rock]

GO AWAY
The commercial must be done by young americans and young europeans