I chuckled. Rick "I played a short stint in Fleetwood Mac" Beeeato, when Stevie was so coked out that her new nose was still healing and the Lindsay Buckingham needed a stunt dick to take the heat off of him.
@@krmitt5 hi there!…..just so we’re clear, I enjoyed the comment, presumably a bit sarcastic in nature very much……I enjoyed this YT vid in its totality and hope that if Beato views it he’d have a sense of humor as well as be enlightened…..like many folks out there….apparently several million….I’ve found enjoyment in many Beato vids, however it seems to me….I mean, this is merely my perception, that he’s bought into his own hype a bit…..There is value to be found, that’s undeniable in many of his takes on music and musicians, however overall I get overwhelmed by his ….I dunno….arrogance?…ego?……and as a matter of constructive criticism, I personally feel his forte is not as a teacher….especially when compared to so many fine and focused teachers of all things music on the Internet…for free many times! It’s refreshing to see and hear someone being constructively critical of this YT *God*….with specific examples of his foibles…. And btw, like any earnest 71 year old music fan/musician, I definitely/sincerely would appreciate any recommendations of good contemporary music I should check out… Best of everything/ Craig
A lot of Beato's hot takes can be dismissed as 'Old man shakes fist at cloud', but if his main point is that there's a crisis in the music industry, he's right. He might not be adept at explaining the causes (it's all basically due to the progress of technology), but at least he gets people thinking and talking about music, which I guess is a good thing.
"I was playing games with my kids and they asked me if I liked the music, but I didn't even notice the music, I just cared about winning! And that's when I realized, these video games are so addictive and the kids don't care about music." Soooooo, the kids like the music, but Rick didn't even notice the music, but the kids did, and thus this proves kids don't care about music? I am so confused...
@@dr.emilschaffhausen4683 what makes it less valid lmao. the mario kart sax solo is more tonally colourful than any iron maiden song i can think of off the top of my head. what you're doing is just insulting an entire medium because you don't have the imagination to call it 'real music'
@@smidlem1117 You presume a lot without knowning anything about me. I know music in video games, and "music in video games is not the type of music he's talking about." That statement says absolutely nothing about my opinion concerning video game music. I was a music composition major in the early 90s if you need a reference point.
Exactly. And motion pictures did the same when RB was young... Movies like "Once upon a Time in the West" or "Jesus Christ Superstar" were of huge influence at the time...
To be fair. Rick has many times talked about the rediscovery of old music through games and other sources on the internet. Many old songs have gone up the charts again 30, 40 or more years after it was first released. Alot because of youtube. My son likes alot of music that I liked some 30-40 years ago and it’s not because of me. It’s through youtube and games. That’s a good thing and Rick have been saying this time and time again.
which proves the point in this video: Rick is just rambling incoherent arguments because you are now pointing out that he is just contradicting himself on this topic.
Ricks videos are an articulation of his experience and knowledge as a professional musican/producer. Its his point-of-view, and I have never seen him claim his observations are some infallible facts about the world, just that he sees things have changed greatly and is theorizing on why, how, and what it means for the future. His thoughts often evolve, which is a good indicator hes allowing new info to guide him more than just relying on confirmation bias. Mostly, it seems Mr. Beato mourns heavily the loss of Music as a dominate cultural force. Advancing technologies has given the power of making and distributing music to the commoner, which is both good and bad, but mostly radically shifted and unstoppable; so there's going to be a period of untethered flux before things settle into a more uniting experience again. Who knows how long that may take? Rick seems to want to preserve and communicate some aspect of music that is being lost in the shuffle. I appreciate hearing the musings of someone much older than I who sincerely loves music in both its existence and creation.
There are some things I like about Beato, and some things I don't. But I think that what he means is that digital media has sucked away the attention of younger people that used to be dedicated to learning instruments and music. That's what he means by "they don't care about music". Maybe true, maybe not.
@@BillKurn I think that is correct. But also the “commitment” to music, whether it be a genre, a band, an entire album. Once the album “died” and youth began only buying a single song by a group, there has been a loss of a commitment to the art. I liken it to readers today only picking out quotes/memes from a literary work without ever reading the whole work, let alone reading several books by a single author/collaborative author pair. The construct upon which most of us Gen Xers, especially, built our memories upon were more solid, less fleeting, compared with a digital download or stream of one song at a time by lots of disparate artists/genres. Which is fine, that is like radio. But most people I know that have only a “need for background noise” are those that typically do not buy complete works and instead skim the radio or create an mp3 list or YT list of individual songs.
@@skiphoffenflaven8004 this is kinda just wrong (heavily anecdotal). albums are still a big thing, theyre just online now. people still "stan" artists and love them and have commitments to them
I think he was trying to say that kids have endless options now. I’m Gen X. We had 6 channels on TV, books, and a record player. That’s pretty much it. I’m sure you can see why less kids these days value music like we did.
Exactly. You were lucky to get exposed to really cool new music back then, unless you had an extra cool DJ on your local FM radio station taking it upon himself to push certain artists. The first time I heard punk rock was in the middle of the night on a pirate radio station that I could only pick up because I lived near the guy broadcasting it from his garage. Or you had to go to a little independent record store and take a chance, spending your small allowance on a random record or two from an artist you never heard of before and hope you picked correctly. The best places were those little record shops near the local college.
@@tomasom4497 Absolutely! It was the ritual brother!!!👍. We knew down to a penny how much we needed for a tape or record album. When CD’s came out we all started our collections over again. I remember K-Mart’s very first CD rack. They were all $12.99 (which was crazy high for 1986) and they had like ONE CD from each of the top 100 bands. Tapes were $6.99 so LOTS of people chuckled that they would NEVER pay double. Although I converted super quick, I could understand the resistance. Dudes had hundreds of tapes to replace 😂. I’ll never forget playing my first ever CD, it was Van Halen 1. I set up my stereo to show quick comparisons between tapes and CD’s for my friends. I played Running with the Devil on tape first. Then I played the CD. When we heard that HiHat “count in” with insane sizzle and clarity we just sat there laughing. We were really speechless.
I genuinely don't understand this argument - how is this a bad thing? As a 19 year old, most music I listened to when I was very young came from CDs and the radio in the car, but I never really enjoyed it that much. My parents liked ABBA and Adele, and of course the radio was pretty much just pop unless my dad was driving in which case it was classic rock. I never had any interest in music until I started using youtube when I got big into electronic, then after losing interest again for a few years I found modern instrumental progressive rock on spotify and I've been into music ever since, my interest mostly staying around prog metal. If streaming platforms didn't exist I probably would've stayed relatively uninterested (or at least I wouldn't be as invested as I am now), because these subgenres are relatively niche. Sure, electronic was popular for a while in the 2010s, but you sure as hell don't see MASTER BOOT RECORD in record shops. The closest thing instrumental prog rock has to mainstream is Polyphia, and I don't even really like them that much, especially their most recent album. The average person probably wouldn't recognise the name of a single prog metal band I like. My favourite band currently, Night Verses, only has 65k monthly listeners and it was half that before they were announced to support Animals As Leaders on their Europe tour. I don't think this is just me either. I picked up guitar because the music I found on spotify inspired me that much, and I know multiple other people who did the same. Music plays a huge role in pop culture for young people - I know the music taste of pretty much all my friends because we talk about it. I've been to festivals with multiple people my age and we share music we like with each other all the time. My friends that prefer more mainstream stuff like rap go to live shows too, and no they aren't just doing it for social media. We may not consume music in the same way as people did in the past, but I'm sure we value it as much as previous generations, or at least I do.
@@chimp_gaming. He means you can access anything on earth at a moment's notice. Not the same experience at all, and there isn't really anything better about it looking back and comparing both eras. You live in an age of sensory overload, and it really has done something to diminish society, not improve it. That doesn't mean you're not going to like what you hear as much when you hear it. It still just isn't the same experience at all, kid. Even learning an instrument is different now. I had to pay an old school guitarist 40 bucks a lesson to come over to my house to teach me. I couldn't take my pick of endless options of online classes for free. If you weren't born in the late 60s or earlier, you just have nothing to compare what we are talking about to understand the difference. I didn't even have a cell phone or the internet until I was in my late 30s. When MTV came along and especially by the time Live Aid happened, the soul dropped out of the bottom of the music industry never to return. That doesn't mean there aren't pockets of real creativity and talent out there. Something really has been lost that used to be there.
@@tomasom4497 First, I never said it was the same experience. I think Beato is coming from a place of deep misunderstanding about how people consume music now. Nobody uses things like top 100 charts nowadays, something he clearly seems to think is the case considering he referenced his spotify top 10 video in the follow-up to the most recent "modern music bad" video he made. The great thing about streaming services is that I get to listen to the music I like and discover new music regardless of how popular it is. You even mention that it doesn't mean I won't like what I hear as much, so I fail to see the problem. Sure, people don't really visit music shops as much and the process of consuming music has changed, but more people than ever are attending music festivals and learning instruments. People still sit and listen to full albums, and spotify makes it easier than ever before to share your music with friends both in person and online. Second, how are online classes a bad thing? I understand the "experience" isn't the same, but some people aren't economically privileged enough to afford music lessons. The cost of living is astronomically higher than in the 60s and still increasing, and young people have enough to worry about just making rent without having to pay every week to get an hour long lesson. Despite that, plenty of people do actually get lessons. Out of all my friends who play instruments, as far as I know I'm the only person who used online lessons instead of in person. I can't really comment on the "soul" part of the industry. I can speak for prog metal at least when I say the most popular bands (e.g. Opeth, Gojira, Meshuggah, Mastodon) are some of the best, most interesting acts in the scene, and I doubt anyone would argue they lack soul. I bet the same goes for a lot of other subgenres. I understand a lot of modern pop is transparently corporate, but I wish people would quit acting like this is a new thing and that streaming services caused it. Pop has been bland and uninteresting for decades, spotify really didn't do anything to change that. Surprise surprise, the genre specifically catered to the lowest common denominator of music listeners is bland. I think people should stop assigning blame to streaming services and young people supposedly not caring, and start pointing the finger at a music industry incentivised to put out noncontroversial slop.
I think you hit the nail on the head when you talked about Rick obssession with the concept of the "ROCK STAR". I'm Gen X, a kid in the 80s', teen in the 90's. I cannot put into words the ethos that surrounded these bands. It was such a huge part of our identity and community. But, before the internet, everything was like that. Movies, movie stars, toy fads, game fads tv shows. There was more excitement and momentum around everything, because promotion and distrubution was so much more expensive and restricted. Companies and producers had to pool their resources behind fewer projects, because there was only so much space on cable or radio. Pop culture was a more collective experience back then, and I wish my kids could have experienced more things that way. I think memes are the only thing that come close today, and that's why every generation loves memes
As a Gen X kid, I was told so many times by late silent generation folks or early Boomers, that we didn’t know what music was. Rock ‘n’ roll had been destroyed and we all had “plink, plink“ keyboard, music. I think it’s just something one generation hands down to the other 🤣
pretty much. Memes and TikToks are only creative thing young kids do, top10 on spotify is 30-year olds that plugged into formula. They are not even sell-outs because they were never amazing. I remember watching Steve Vai in Crossroads when I was 14-15. I just saw an alien that night. Who can you watch today? Everybody is learning music behind a PC nowadays. Steve Vai learned from Zappa. We are fucked.
@@9002RPMSuhmmm, no? There’re actually some quite nice albums that came out between 2008 and 2014. But ok, maybe for your favourite genres it wasn’t that great, whatever 🤷🏻♂️
@Michael Ward the Grammy Awards are coming in February. It’s always fascinating to experience the ratio between good music and the vapid shite that just happens to be “popular”. I’m looking for something that moves me, period.
Maybe not but you should have enough common sense to know that the millions of people born between 95 and 2015 didn’t just magically stop liking music because internet. It’s ridiculous like all sweeping generalisations are.
@@dirtygirl2468 There isn't much common sense these days. Most people don't play music, because of, they either don't want to pay for it, or because of self-righteous whinging neighbors, who believe people shouldn't be seen, and not heard.
I think you make many good points here. Some Rick might even agree with. To try to distill this down: people have changed and music has changed, enormously! The world has changed enormously. I’m about Ricks age and I can understand everything he says. He is very insightful from the perspective of someone coming up in the 80’s and 90’s and he is trying to understand this next generations music. Good in him, most people his age are completely checked out. He is right about the quality of music suffering at the top. Much of what we hear, by the time we get to it, is corporate garbage. But a rock guy with jazz chops is just not a thing anymore. He’s right, there’s nothing like the music of the nineties, nor should there be. I think he is most interesting when he shows us what is great about his era, not what’s bad about now. We older guys love our era, as it should be, but nothing is the same as it was and never will be. Kids get together now and show things they’ve found on the web, their knowledge of things SEEN is encyclopedic or wikipedic. It’s just a completely different way to exist. We used to be value going to places, now it is what you have seen, not where you’ve been. But it’s just what it is. Rick is a good guy, trying to help, to inform, to relate. I bet his demographic is 40+ men. He’s not really getting in genZ’s business. He’s letting old Police fans marvel at a 70-something year old Sting. It’s good for something.
My son is currently composing music for a video game. It's going to be good. I've heard some of it. Things is though, he learnt how to make it from listening to the music that I grew up on, the music of the 60s until the early 2000s. I made sure he heard all the best so that they stayed with him. Didn't know then that he would be a composer and music producer. Thankfully, he has managed to put a modern spin on it all, while being imspired by the great ones of the past. Ironically, a few years after he started up, I tried introducing him to Rick Beato to tighten his technical skills. "But mom," he said, "How do you think I got so good?" It was Rick Beato. On RUclips. Rick knows what he is talking about music wise. I think his rancour is with the music executives for effing the industry up and promoting cookie cutter songs and influencing tastes. He knows that there's still talent out there. He just wants to see it get its due audience. Because the stuff that makes the Top Ten actually does SUCK, including most of Taylor Swift!
I love video game music. I also love Mahler, Sibelius, Debussy and others. I think what Rick is experiencing is the sense of being overwhelmed. When you're not experienced with games, it's more difficult to take it all in. When you get used to it, then you start to notice more details, because you're not focused on playing well.
Bingo. You can't focus on anything else when you're trying to ride a skateboard for the first time. An elephant could literally shit at your feet and you'd hardly notice because you're unable to focus on secondary stimuli.
@@darcyperkins7041 He has said he isn't a seasoned gamer in his videos. I used to have a video game addiction and some games today still have a learning curve that distracts me from aspects of the audio-visual lustre.
So when they explicitly ask you to turn your smartphone off at classical music concerts they are basically wrong? They just need to get better at something?
@@orestezanardo4468 No. When you're sitting for the expressed purpose of listening to an orchestra play classical music, then that is what you need to focus on. Just like with a movie, the purpose of the music is different in games. For the most part, classical music stands by itself and doesn't need visuals or anything else to enhance it. Film and video games have visuals as a main component, but they are not necessarily the central focus. So the music is listened to in that context. For the most part, the music enhances everything and adds to the experience. That being said, a lot of music in games can stand up just fine by itself. Really enjoying the Skyward Sword soundtrack right now. ruclips.net/video/wDbyzcfBEu0/видео.html
95% of us are like Beato, at least _some_ of the time: We like to justify our own tastes, sometimes by condemning what we _don't_ like. Not many of us are secure enough to simply like what we like, and do what we do, without passing judgment on the rest of the world.
well put & spot-on IMO. Beato (& his thought processes) are about as offensive, difficult or controversial as a dish of vanilla ice cream. with each new beato -bashing i observe, i realize the negativity directed at him is born out of frustrations & difficulties that have nothing to do with his views & opinions on probably anything
@@Toobzilla Just to point out, I was saying _Beato_ generally justifies his own tastes (with elaborate analysis), is fairly judgmental - and that we're most of us a bit like him. Since he's kind of disdainful of what he doesn't care for, YT Commenters who _like_ what he disdains get defensive, and the less gracious ones snap back at him. I've done it myself.
@@pbasswil see, i'm waay more pessimistic & over-thinking than that. even if the obvious reality is on the surface for all to see, im looking for a shovel. my answers are always waaay below the surface. I'm always believing things are never simple & that humanity is deviate & complicated to the max.. to be fair, i often consider the possibility that it is I that posess all these traits & i work my ass off to bring the rest of humanity down to my level in hopes of feeling better about meself, lol... the truth probably lies somewhere in the middle. I've got no special sympathics towards beato & dont wanna appear as his guard dogg . To me he seems a convenient yet no more remarkable a target for bashing than you or I. I've noticed commonality amongst those who work to expose his "naughtiness" and i'm largely convinced I know what its about. being the pessimist, i've come to expect such behavior.
@@pbasswil we all have & its largely the point i'm trying to make. this analysis basically describes the human race. Ive never met anybody that doesnt have these tendencies from time to time & for some of us, all the time.
I have an 11 year old son that listens to music all the time and a 97 year old grandfather that couldn't care less about music. Generational gaps mean nothing.
I'm a gen X but had to sit through the bullshit of all the complaints about Millenials. Now that Millenials are older it's all bitching about Gen-Z. Everyone is trying to be so profound they don't realize they are just repeating the same cycle. It's like older generations want to blame younger generations for not having the same experience as them, but also will blame them if they make the same mistakes they did.
@@critiqueeverything3297 I think part of that has some truth to it, but I also think that the newer generations have such an abundance of music to listen to that the industry has become much more spread out. I personally grew up in the 80's and 90's, but most of the music I listen to is from the 40's, 50's and 60's (Jazz). At some point most people will grow out of their rebellious stage and just listen to whatever they want. But maybe that's just me.
I love a lot of Rick videos and can relate to his desire to return to the glory days of rock, and we all get a little grumpy when we see the world we grew up in fading away. I was told to listen to KEXP when I wanted to hear new rock bands, and can say the current generation still makes incredible guitar based music, rooted in the old values while still taking it to new places.
It does not have to be guitar-based at all. KEXP is one of the best stations in the world. They play all kinds of music, from pop, jazz, blues, prog, punk whatever, even the occasional classic piece. And it is exactly that elaborate and knowledgeable mix which separates them from all the usual radio junk.
@@aquatichighs but depends on What you listen too. I mostly like extreme metal, but outside of that, there's Yves Tumor, Salami Rose Joe Louis, Nova Twins, Fleshwater, Just Mustard and Eartheater. All of them released albums the Last two years.
I mostly hear basically a bunch of the same old "indie" (i.e., "like 1964, but ironically") stuff I've been hearing most of my life. (OK, maybe crossed with punk, too.)
Rick might be wrong about Gen Zs relationship with music, but you seem to be attributing a much greater attitude of criticism to the video than there actually was. He was just looking at differences in the generations without making value judgements.
Rick in general is right about the generational changes and how the internet has changed music and also how the internet and gaming have become more addictive. He doesn't need to be 100% correct. I feel that the younger generation is too picky and feels the need to throw criticism because thats what it wants to do.
As a late Millennial, I do know and hang out with mostly GenZ people and as much as Rick's reasoning is flawed, his observations about lack of interests aren't too off in my experience. I rarely come across younger people these days who are into music.. like really into it. That number has always been small, but it's getting smaller I feel. In fact, this one time I was meeting a group of mostly new people, where one guy picked up that I played music and started talking about music. He asked everyone what they are listening to these days, and one guy just froze. Wasn't able to come up with answer. Then this other person says "you must be a podcast kinda person then". And he said yes, while many others echoed that sentiment. I think my heart broke a little that day.
Yeah I think this guy just took Rick's video personally because **he's** not disinterested in music. Most Gen Z kids don't really care that much about music the way prior generations absolutely worshiped it.
podcasts would just be called radio talk shows back then. some ppl just aren't really into music, and that's always been a thing. you haven't met every gen z person out there
That’s been my exact experience too. Sure there’s a few kids now that are Really in to music and say ridiculous things like music has never been better because they lack any real perspective but mostly it’s a lot of musical indifference I find.
There'll always be one guy. Honestly as a young-un I was that guy. My musical knowledge mostly extended to whatever was popular on the radio, and to this day I don't know who sings half the pop songs and could name maybe one Ed Sheeran song (shape of you?). I'm probably as musically knowledgable now as I've ever been, but I'd have definitely given crap answers in the early 2000s since my current interests tended to change often and I'm not a person that tends to have favourite-anythings.
@@bastetowl3258 it has not been always like that. In the 80ies (when i was a teenager) the release of a new album was an event and you would talk for weeks about it. a teenager would define him/herself about the music he/she listened to. Maybe not everyone but a big majority.
The biggest difference BY FAR in my opinion is less of a focus on listening to full albums, or even learning artists names for that matter. I know this is anecdotal, but I worked with multiple people who were millennials (as am I) and couldn't even tell me a single artist they liked.The reasoning was all they listened to was Spotify EDM playlists while they played Rocket League. I still have plenty of friends and acquaintances who love music of all kinds and know tons of albums, but these are all musicians. The appreciation for music doesn't seem to be there for the general public as much as it used to, like if you look back music used to be everything to most of the youth, probably cause there was so much incredible music coming out in the 60s and 70s. I've even been told that being into music is considered cringy now by people from Gen Z. Video games definitely have replaced a lot of interest that used to be put into music, whether you want to admit it or not. It just is what it is, not shitting on the younger generation cause there's still fantastic music out there, as well as video game music (Celeste B-sides is one of my favorite soundtracks ever) and also a lot of the bands you mentioned are very artistic and fresh, like BCNR, Squid, FIDLAR, MGMT, Black Midi, Thee Oh Sees, Nolan Potter Nightmare Band, King Gizzard and the Lizard Wizard (specifically polygondwanaland one of the best albums of the decade), just to name a few. It just feels like music has become a lot more niche, but I still love finding new masterpiece albums. sorry i got a little carried away.. i'm very passionate about music
It's a sign of the times. I don't know if it's an under or even an over appreciation of music for that matter. Generations use whatever platform is available to them at the time they're living. Gen Z for example have the ease of using the internet where Spotify, Apple Music, Pandora, etc. are the thing. So they are exposed to a plethora of different music, performers, and genres making it hard sometimes to focus on one or two bands. Some of these platforms were available when I was in my teens and early 20's, but never as streamline or as easy to use as they are today. We had the local DJ on the radio and relied on learning new groups, performers, and songs, etc. based on what they felt like playing. Also, when I look back, I had to update my vinyl collection when cassette tapes became a thing to only have to do it again when CDs came out. It's all relevant. But to say any particular generation lacks appreciation for music is an understatement. I think Rick means well, but it reminds me of things like our elders would say to us, "I had to walk to school uphill both ways in the snow..." That's the stance I think Rick means by his statements. He's a good guy and a fine musician. Take the good with the bad from anyone or anything. That's what makes it all so interesting in life, music, and love.
@@bruh......2005 they were two tools/bros, and one hot chick. I think they're just haters and jealous more than anything lol 😂 oh and they were saying it about other musicians, they had never heard me play
I am 68. Pro guitar player. Good vid. Problem is lack of venue. I caught the tail end of the Vietnam era music scene which was everywhere and was glorious even though Vietnam was horrific. If you played in cover bands and had no ear training you would be hurting to learn songs because of lack of instructional base. Beato is right about that. You could and did develop your style in all that venue. Plus, you learned how to work audiences and club owners. Yes, the present offers great access to instruction and I love studying all kinds of theory not really all that available back in the day but........where do you now play live? What gig is there worth doing and how do you string them together to make a living? I used to play 7 days a week for hire whenever I wanted to, anywhere, any town. Not now....In your house in front of the camera red light is the gig? Musical yin and yang. Knowledge now, but no gig except the virtual gig. Not much dimension there, imo. So? Beato for general knowledge, but do your own thing because there is no real music profession, not that there ever really was like other jobs but now, no venue, no promotional industry, albeit mobbed up, leaves you entirely on your own, which...has its own unique opportunities. You can go from zero to hero on the net but it used to be a steady gig complete with the musicians lifestyle.........not now nomatter how good you are or better yet, how truly bad you are. Too bad though, the stories I can tell from being a 70's touring rocker just can't be relived today. Not just about sex and drugs but mostly about avoiding "the man" and the band of brothers and unspoken language music and how it transcends. This experience is a soul blessing that never leaves you. Computer games? I wouldn't know but if you have a real pin ball machine, can I come over?
Yeah man I think you hit the nail on the head. I’m 25 and just started getting gigs after covid. I don’t know the world you lived in. I’m from New Zealand so there’s not a huge population. But god, there just is such a lack of places to play with ears to listen to grow your ideas. A gig is a great litmus test of whether or not you’re going down the right path I feel. You get a sense of who you are in front of an audience and that BUILDS YOU. but when I only get that once in a blue moon it’s so hard to keep momentum building, to keep your band motivated, to keep fresh things happening. I don’t know what to do really, I just take every gig that is thrown at me and hope to god that someone there will hear the music and feel what is being created and that leads to more opportunities. It’s all you can do
There aren't enough people going to live local rock shows. The internet might be a part of the problem with it. Now we can listen to anything for basically free for hours on end with a smartphone and internet connection. I have around 75 GB of mp3 files, which is around 3 days of music. All of this is much more than your old record collection back in the day. Back in your day going to a local rock show was a great way to discover new music outside the classic hits. Keep on rocking Pinball wizard 🎸🤘
@@benl5341I feel bad for you man. You should find a city where there is a vibrant club/music scene. They are few and far between these days, but there are still a few.
Understood. In my large suburb of 100K people there are zero live venues. In 1980 there were probably about 15. And back then the city had one third the people. No places to play = no scene and no opportunity to develop the live music work ethic or to get known.
I agree with Rick Beato about the rituals around music and buying music. I remember knowing exactly the date when RHCP new album would come out, making sure I had enough money in the bank so I could walk 10km to town with my mate Brendan to the sanity. I had visualized the whole process and how it would play out in my mind, the excitment of having the cd in my hand, getting home and playing it on the cd player all day. I would stay up all night watching rage at my friends house, wating for scar tissue to come on, and the room would be silent with me and my mate soaking the video and music up. We would get our guitars out and learn as much as we could then go to band practice and try out the songs. Having out cd's in a certain arrangement in the cd holder, with our favourite cd at the top, which would be replaced with another cd the following week. These practices or rituals are just the tip of the iceberg. Sad seeing, that spotify have really messed with this, sad seeing that cd's are no longer at JB HI FI.
Interesting take. I watched that video and I thought he was making the point that the generation he grew up in was really into music mostly because that was the distraction of the day and Gen Z, on the other hand, might be less into music because there are other, more significant distractions surrounding them. If you look at the amount of money, time and attention that was thrown into the rock 'n roll and pop music industry in the 70's, 80's and 90's, it was HUGE and was rivalled only by the the Hollywood production machine. But since the age of the internet and the fact that it's pretty hard to make money in music anymore (at least not on the same scale) the focus is now on videogames. In fact, gaming is the top earning entertainment industry by a pretty massive margin. I don't know that Rick was criticizing Gen Z so much as he might've just been making a valid observation...which often sounds like complaining when it comes out of "old peoples" mouths and hits "young peoples" ears. Of course Gen Z isn't as into music as Gen X because media and money are no longer backing it like they used to. That said, musical performance by live bands has never been better because they can't rely on album sales to keep them going.
@@havable LoL... Well there's exceptions to every rule. You'd think growing up with the Beatles, the Stone's and Pink Floyd it'd be hard not to be into music 🤷♂️...
You are completely correct. Entertainment has been fragmenting more and more. However the cult like following that music can create still exists. Which is why successful bands still make it work financially. They somehow cut trough the noise or distractions and offer their audience a magical cultish experience. I believe this will become even more and more important over time.
I've heard Rick say this and did get a little confused because I grew up playing a lot of video games and I think it went hand in hand in growing my obsession to music. I'm 19 btw
IKR. like especially the irony is that one of the most captivating parts of growing up on nintendo games not just the mk series, is the music that drew us as children.. im 19 as well
@@Kevinschart hahahahaha becoming a menace 🤣 He was wrong, clearly wrong... but, it wasn't a big deal. He was just obviously wrong. That's not very menacing hahaha
Right on! I was obsessed with the songs from my Super Nintendo/N64 games and it subliminally got me really into music. I got Tony Hawk's Pro Skater and it opened my world up to a bunch of bands I've never heard of, and I've been a music nerd ever since.
Even for us olds. I remember how much I loved some of the old NES music, TMNT, Ninja Gaiden 2, and even more elaborate stuff at our local arcade. You saw a lot of Nintendo rock cover bands popping up mid-2000s as a result, like Minibosses, The Advantage, etc. Video games were very musically inspiring from the first beep boop.
I agree with Beato. It IS much different. Is that bad? Meh, I don’t care. I’ll stick with music and I’ll continue to happily ignore video games and play guitar all by myself if I must. I love it. Peace.
Rick is a wise man. He's not always right, but he's got a breadth and depth of experience very few of us have. We would do well to pay attention. He's not an old fogey, he''s a man of accomplishment. That isn't highly regarded these days. I appreciate him a lot.
That's the biggest problem with him. He's an appreciated musician and a respected content creator, so he can randomly drop the most unhinged and least coherent opnions in whatever video he wants and people will just say he's right without even questioning him. No, he's not right. Just because he knows shit about music it doesn't mean that he's legitimated into influencing the view people have of an entire generation. Believe it or not he's not a god, he can be wrong and i will tell you, most of the time in which he talks about younger generations, he is.
@@L1nk2002 I hear you, man. I'm a former music writer and professional musician and I know there are a lot of bargain basement experts on RUclips. I take everything, including Rick with a great deal of salt. But I believe he's right on this occasion.
Big rock stars like we had in the 60s, 70s, 80s and the 90s were possible only because the handful of record companies that could distribute records internationally were acting as gatekeepers. In the 80s I’ve seen bands getting rejected by record companies not because they were not good enough but because it would cannibalize the sales of one of the bands they already have in their portfolio. By doing that the bands that were signed had more space to grow to become huge. Nowadays anyone can produce a song in their bedroom and post it on social media. There’s no gatekeepers, once an artist can raise over the noise level of the pile of crap that is put online every day, they can build their audience that most of the time will be relatively small. Some of them eventually get signed but record companies no longer invest large sums of money to promote their artists, they expect their artists to already have a significant following on social media. They no longer invest to promote their artists because since there’s no gate keeping they can’t prevent another similar artist to become the flavour of the month and eclipse their expensive marketing campaign. The music industry has changed, nowadays we see more artists that have relatively small audience scattered internationally as opposed to big international stars with huge audience all over the world.
Social Media though will always keep music blander than it was, sadly. You now have to be attractive and have a salesman like personality/charisma. Being a salesman and being an artist are two different personality types. It's why, as open as the internet has made things, we have no great works of art from Gen-Z.
@@stinghouseproductions8502 Correct. I don't know what you're into. Why should I hold your hand? It's out there if you actually enjoy music and care to look.
In my day (boomer here) I had to walk to guitar lessons in the snow and take my lessons with frozen fingers and hear my guitar teacher tell me how I had it easier than he did because he couldn't afford to buy records (vinyl for those wondering what I'm talking about) when he was learning. I could complain that today's guitarists (musicians) can do everything from the comfort of their own bedroom but then I would be just like Rick in some respect. It's the same story because every generation stands on the shoulders of artists that came before them and exploits contemporary technology to leap ahead of those older artists. "Generational-ism", is a type of bias or prejudice against a group of people, based on when they were born and how that generation lived their lives or achieved their success. It seems to creep into conversations about how unfair it is that younger generations didn't suffer as much while learning their craft. Sorry boomers and X-ers, what makes younger generations life easier today also makes your life easier so you can live long enough to complain about even younger generations.
Nah, not really. It's not about working hard for the gear. I'm sure quite a few hours are spent today in front of RUclips, practicing until your teenage fingers bleed, and begging for money on Patreon to buy that piece of gear you long for. However, what's missing today is the live interaction, meeting with fellow human beings three times a week. It produces better results than just one person trying to manipulate a sample in milliseconds to get it to "groove."
Whilst Rick dwells mostly on the musicians of earlier decades, these are the ones that have stood the test of time. It's really too early to say which of the current generation of bands will leave a lasting legacy, but I am sure that the best of them will be as revered as our current heroes, and someone like Rick will be making videos about them in 30 years time.
I think part of the issue is that access to platforms used to be very minimal. Rick seams to bemoan the fact that anyone can make, share, gain notoriety and continue their personal creative output WITHOUT the big companies, the expensive gear, the private jets. I'm sorry but those days are OVER it seems, and I am not sad.
@@Terrible_Peril Rick is wrong and so is the video uploader. I'm sure Gen Z does appreciate music, the issue is that Gen Z is a victim of its own culture's musical bias. when the TV dishes you contemporary Pop and Hip Hop music, in some areas Country. Thats what social media is gonna dish out to you for reccomendations. There is no musical discovery. A lot of kids these days don't binge the local FM radio for rock. And if they did most of the time it wouldn't do them any good. My local rock station has been spinning the same set of songs and bands for the past 40 years. Also, theres no big time label focusing on pushing rock. The biggest labels even close to that is focusing on Heavy Metal. And Van Halen is sonically different from something like say Opeth or even say something like Sadus. I'm sure there is outliers, to all this. I'm sure there is some Gen Zer named Dexter thats discovered his dad's Black Sabbath and Led Zepplin vinyl collections and digs it. But it's the exception to the norm. If Gen Z wants things to change and bring rock back, pick up where the 80's bands were cut off and continue from there. They are gonna have to get their hands dirty, and start making music scenes in their cities and town like rock had in LA and San Diego back in the 80's. And push back against the label's modern pop barrage they are subjected to. Thats it. It changes when Gen Z does something about it.
@@tw19771 I'm sorry but as a Gen Z'er what you said is the complete and total opposite of the truth, most people my age that I know, even people outside my social circle, all listen to many different styles of music from across many decades. Classic rock, country, folk, indie pop, ambient electronic, you name it, my generation listens to it all, even the kids who mostly just stick to mainstream rap and pop will occasionally venture outside those confines. And ironically enough, it is largely social media platforms like Tiktok that have lead to this; I can name countless songs spanning across all kinds of different genres and decades that have become massively popular amongst people my age due to Tiktok. In complete contrast to what you claim, I would say--based on my personal experience--that Gen Z on average has far more diverse taste in music compared to any preceding generation.
@@blib3786 Do you? Because the last time I heard anybody listening to something like say Judas Priest besides myself was some old man I ran into on the street in Cali, who was blasting their Defenders Of The Faith record. I suppose you would have too, considering you would have had no choice not to as you walked by. I never said some Gen Zers don't have a wide taste and music, you lot seem to. As long as its not rock n' roll. And "country, folk, indie pop, ambient electronic, you name it" is not rock n' roll. You did mention classic rock, ...Okay but I don't hear you guys rocking out to something like Deep Purple. Although like I said in my first post, I'm sure theres a few of you who do. The closest thing to Rock n Roll ya'll seem to get and the heaviest you lot seem to get into. Is Lizzo Tiesto is not Rock, Daft Punk is not rock n' roll and so on. And heres the thing, we'd have actually new and popular mainstream rock acts rocking arenas. If the major labels thought there is a market to push that, but they don't. You know why they don't? They don't see the market for it. Ya'll aren't saying "Hey we wanna hear this." to them. Your generation aren't picking up guitars and sitting behind drumkits and writing rock songs. You guys aren't going out gigging, you aren't making Rock N' Roll music scenes. UMG and Spotify doesn't care that you listen to Bob Marley followed up by Rhianna. Or whatever trendy 80's pop song thats "cool" to listen to these days like Blue Monday, they are gonna give you Bob Marley and Rhianna. It's not rock, and they will give you what they know you want. This isn't even about your music taste, because nobody should really care whats on your Spotify's release radar. It's about your culture and your generation, and what music ya'll listen to the majority of. And saying you listen to everything just doesn't cut it. Practice what you preach, if you wanna hear Rock n' Roll, start some rock bands and start some music scenes. You even have a group already flying that torch its called Greta Van Fleet, those cats got the memo, too bad the rest of you guys didn't.
For me, born in 1965, music of the late seventies and 80's/90's was the last era in which music was a much bigger part of people's lives. I believe, and this is JMO... that it's due almost exclusively from the influence of the internet. All of a sudden, the song on the radio that made you lose yourself for a little while was no longer as much of a release it once was. Now there's more ways than anyone could imagine to connect people and release tension. Back in the day it was music that connected people. likeminded music lovers would meet at concerts and bar dances more then than is needed nowadays to meet people.
- "Our coming of age thing was buying records" It also was my thing being born in 2002. I wouldn't have known about it if it weren't from both my parents and the Internet. - "You could only buy a certain amount of records" I could only buy a certain amount as well since the prices went up by $15 on average - "And you would listen to these records all the way through" I do that too because the ritual is very therapeutic for my ADHD and I tend to pay attention more to the music when I play it on my turntable - "It was different music than what your parents grew up with, this was our music" It still applies. I don't recall my parents listening to industrial hip hop, indie rock, shoegaze, etc. Granted, my parents were into The Beatles as well.
But like Rick Beato, you are just you and you have a bias to your own experience. You are not like MOST young people. When I grew up in the '80s, the radio was switched on at 7.30 in the morning, and music was everywhere. One of the most popular TV shows was Top of the Pops. Today's kids spend far more time playing video games, or watching RUclips or Netflix, or listening to podcasts, or chatting on social media than my generation spent listening to music. A lot of youngsters' experience of music is 30-second clips on TikTok. They don't listen to whole albums in the right order. The world has changed. You, I, and Rick Beato might not like the way that the consumption of music has changed, and we might not like that music's importance has been degraded by the rise of newer technologies, but it's just reality.
@@AutPen38 Dude, the point I was trying to make is that we still have access to older technology. The reason why it's not as common in my demographic is because it's not the only way to do so, and it's seen as old.
What you wrote above applies to young people who would watch Rick Beato Not to young people from 2002 in general. People born around 2000 had no need to ever buy records. By the time of 2015 most music was listened to on streaming. And that is exactly Beato’s point.
I'm 66 years old and used to play in bands. I haven't gigged since 2000. For a number of reasons, band gigs dried up starting around the mid to late 80's. Rick was a band guy who transitioned very well into other things and I like his videos. Naturally bands still exist but it's nothing like it was in the 60's, 70's and part of the 80's.
Thems the facts. For every venue open today, there were a dozen in the 1970s. Factor in the invention of CD and digital formats which enabled every bar, cafe, event etc to cheaply provide what is essentially stolen performances, means that the live music industry has been gutted. The coin of the musician has also been debased by familiarity. A century or longer ago you had to make your own music or pay for professionals, accordingly good musicians commanded real respect. Whereas now, canned music is everywhere, in hairdressers, supermarkets, airport lavatories, malls, - everywhere -, all free of charge to the average punter. No wonder professional musicians struggle, and have seen real returns for effort shrink relentlessly over the past 50 years.
@@rjlchristie nah, im not paying to listen to music. whatever your argument may be. "stolen perfomance" bullshit, the artist provided their music to the digital platform thats not stealing. and if people like music being everywhere then so be it. its easier now to make music, that means more competition, a lot of genre has spawned, and now it is possible to make independent music as opposed to having to sign to a record label to have any form of success. you're just bullshiting
I'm a boomer, I love the music in games. Medal Of Honor, the first 3 especially, so much so that I bought the soundtracks and listen to them. I agree with you about Rick. I watch and enjoy his stuff, and thanks for the heads up, I didn't consider what you're saying, but now you have enlightened me, thanks.
I'm not that much younger than Rick, but I'm trying not to close my mind and have strong opinions. In other words as we get older, it becomes harder to keep our minds open. Maybe being comfortable with not knowing about everthing and an attitude of exploration leads to a richer experience of not just music, but of life generally!
OK. But, these days just stating an obvious fact gets people so offended. That’s very different than it was decades ago. For a few years in the late 60s and early 70s radio DJs played anything they liked regardless of label, category, genre’, or description. So, we were exposed to a wide variety of music. And school had music programs that encouraged music appreciation and expanding our experience, expectations, through exploration. I hope young people are discovering and sharing the universe of offerings. OK?
@@ed.z. Maybe it depends on where you live. Here in Australia, radio stations have been pretty much the same for 40+ years. Even when we had things like MTV (here it was a TV show, not a 24/7 channel) it had a very narrow selection of music, mostly pop. Music is now more easily accessed if we want to put in the effort.
@@davisworth5114As if old people weren't addicted as well. Old farts are constantly glued to facebook. To the point where sometimes, I the 21 year old, am the only one not on my phone. It's frustrating wanting to talk and they just mindlessly scroll through facebook. It's not even a good social media
Rick has his issues with wild generalisms and era-blaming, but I got the impression on that first line that he meant that games are so enthralling and require so much attention that they have so many fun things on hand that they aren't as likely to pick up and learn an instrument.
Rick is very open to hearing new music the thing is that with most modern pop there isnt much to hear,and you can see his sadness when there is nothing for him to champion.
Rick's generation grew up listening to the radio. Sound and music was channeled into his ears. Modern humans use their eyes, hands, AND ears when playing games. This multi-sensory experience is clearly more fun than being restricted solely to aural stimuli, and naturally means music is of less importance than it used to be, but I don't really see the point in moaning about it. Until nuclear war wipes out the internet and all our TV screens explode and survivors go back to bashing rocks together for pleasure, people are obviously going to be attracted to the most compelling forms of entertainment that modern technology enables.
i agree. the problem with this guy(sorry that i don't know who he is, but people seem to know him) talking about Rick Beato, is that he is not such a good listener. Rick compliments gen Z several times about all kinds of stuff they can do better. Like gaming better than him, and playing/copying all kinds of music we the older generation probably weren't able to play that well, because we didn't had 'the YT tutorial'. So that is what Gen Z is really good in. Even 'virtuosic' We(the old guys) had the advantage of the repetition. Because we had to try so many times with the LP. or cassette tape winding back. That gave us other advantages. But this guy seems really angry and does also the ugly-face-video-stop-motion-trick with Beato. That is not an act of of great intellectual capabilities. That is just showing that you can't handle your emotions with well-chosen words.
@@steamboatwill3.367 yes bc I am a rationalist who is open to all kinds of thoughts instead of being an emotional fool who only wants to hear something which they want
I think I understand Rick's point of view. In past decades, going all the way back to the 50's, whenever music started to get bland something or someone came along and revolutionized it. We had things like grunge in the 90's, new wave, heavy metal and hip hop in the 80's, disco and the backlash in the 70's, all the way back to things like black sabbath, the beatles, elvis. They came along and brought with them music elements that hadn't yet existed in the mainstream, suddenly everything changed. A wide range of circumstances in culture, society, and technology have left us at a point where we have not seen a major musical shift in well over a decade, perhaps two. Instead of music expanding out and growing from new ideas, it seems to have spent the better part of two decades dumbing down. 4 chord chorus's were replaced by 3 chords, then 2, now its pretty common to hear songs where the verse or chorus are literally just riding 1 or 2 notes. We see all aspects of music from Rock, hip hop, country, pop all becoming more and more similar instead of diverging. At the same time a lot of groups are being very creative, they just never get the spotlight they used to. The shake up that bleeds into the mainstream isn't happening. All the "indy" bands you hear sound bland and similar, the pop songs are all just a beat, 2 chords, and a beautiful voice. No one is taking risks, no one is thinking about what's next. No one is diverging, and truly bringing a new form of expression. We just hear people following the safe paths that have already be laid for them, and it's very disappointing. Where are the Nirvana's, the Outkasts, the linkin parks, System of a downs, rage against the machines, think of how drastically different they all sound, and all rose up in the 90's. Here's a list of the top 100 albums of the 90's, there is some similar stuff in there, but look at the range of sounds, how varied popular music was. rateyourmusic.com/list/abyss89/the_100_biggest_selling_albums_of_the_90s__usa_/ sure there were a few dominant genres, but also plenty of popular sub genres and one off's. The amount of variation has shrunk drastically, music has become bland, and stated bland for a while. We need something to come along and shake the foundation!
You don't get it, I'll explain it to you. Gen Z listens to a much wider and varied amount of music than you ever did in many cases very experimental genres. The difference is that peoples listening tastes have become so unique and so personal that there isn't music sub-cultures anymore. What this means is that all these artists have relatively small listenerships apart from the few that appeal to large demographics like the ones you're talking about. This is of course all due to the internet.
Guitar Hero. Great game, but ultimately that is all it is, a fun musical game. However, it is not the same as actually knowing how to play and create music just as painting by numbers is not the same as knowing how to draw or paint.
@@mikerivera9173games about music inspire musicians. I'm not sure if you knew, but the demand for guitars and other musical instruments is still growing. Instruments that aren't suspiciously really well represented in 40 hits because the top 40 isn't what people at large actually truly like, it's what people listen to more than 30 seconds of when it's served up to them by an algorithm.
Yeah mr spotify, give me the statistics instead of dropping the most generic and impersonal opinion ever. Or shall we do the same way Rick does, going just by experience? Good then, you know what i did this afternoon while i was walking my dog? I was listening to an album. Not a playlist of songs, not a podcast, but an entire album. And the same i do almost every day. So, since we are basing our opinions on personal experiences, does that mean all of the gen Z spends their days listening to albums? If i follow the same logic as Rick's, the answer is yes.
I have a GenZ daughter, who literally has vinyl LPs of her favourite video game music😂 that said, I love Rick’s videos. He is an excellent music teacher as well. Another reason why it’s so hard for Aziz to get into modern music, and particularly rock musi(because let’s face it a lot of the modern computer generated music isn’t really suitable for life consumption )is that it is so expensive to go see live music. When I was a kid in the 90s, you could spend $25 and go see Metallica. Those same tickets today would be over $500. Most GenZ’s are not in a position financially to be blowing $500 plus on one ticket to go see a band.
True!!! I'm gen z (21yo) and there was a time where I wanted to go see artists from the past century live bcs you never know when they're going to retire and I wanted to at least experience it. After looking at the ticket prices my dream was officially shattered. I only got to see Iron maiden and kiss. Everything else too expensive. I don't even go to concerts of artists of my generation (also bcs most of them are small and only perform live in their countries).
Mate Metallica we’re playing in that generation! Now if you go to artists from this generation it’s still quite cheap. Unless it’s pop trash which is overpriced af
This is def. true, however once I reached my teen years I had no interest in most of the big acts. One thing this guy gets right is that there is still good music out there. He mentions a shit ton of bands that most people have never heard of. I listen to a lot of bands that are a decade old that most people have never heard of. Here's the thing. I turned my kids on to current bands when they were teenagers. Not the other way around. That's weird. It's not supposed to be that way. anyway I'm off track here. Lots of great non mainstream bands that are playing live for a fraction of a taylor swift concert.
My passion for video game music is what led me to become a composer myself. I have a deep appreciation for music in all its forms, from 30's swing and electronic genres like dance, trance, and house, to rock, orchestral compositions, 8-bit and 16-bit tunes, salsa, and samba. And you know what's amazing? You can find elements of all these styles within video game music. From epic themes like those in Zelda, to whimsical melodies like in Mario, or even the rock-infused soundtracks of Mega Man-X, the salsa beats of Tropico, the techno rhythms of Extreme-G, and the metal vibes of F-Zero X. You can even discover the nostalgic sounds of 30s swing and gypsy guitar in games like Mafia (PC Game from 2002). The list could go on endlessly.
Actually, my older son got me into video game music. While I can't operate those controllers with 375 buttons to save my life (I'm fine with a joystick and a fire button!), my son is quite adept at both video games, *and* with the great music of today's composers -- which is *wonderful* stuff! Halo 2 was my introduction into some of the greatest music being composed right now -- for video games! Who knew! (Full disclosure: I'm in my early 60s as of this writing.)
Deus Ex is an exceptional example of many different styles being tastefully incorporated into a set of now-iconic musical motifs that creep their way into our memory of each setting and major event in the game.
I got into video games before I ever got into music, and their soundtracks certainly made a huge impression on me. The Mario Bros. theme song is forever etched in my mind, as is Zelda’s over world theme. I also remember being a huge fan of Streets of Rage 2’s early 90’s inspired soundtrack by Yuzo Koshiro. As a matter of fact, I remember a friend of mine and I actually pretending to play the SOR super mix song in my bedroom by listening to the song via sound options on my genesis. And the amount of great RPG soundtracks that I adore like Pokémon’s and Final Fantasy VII’s- they just made a huge impact on me.
@@snickpicklehell yeah dude halo has some of the best music in gaming. It’s better than most stuff you hear in movies. Also a lot of it was made using vintage synths!
speaking as someone born in 1988, the discovery of music was pretty monumental and personal. like rick pointed out, gen z didn't typically experience that. i was brought up on whatever was on mtv/muchmusic and what my parents had for cds tapes and vynil. i had a really broad spectrum of music to play with
"The discovery of music was quite monumental and personal. As Rick pointed out, Gen Z doesn't often experience that." If it's personal, you can't talk about other people's experiences, right? What do you think goes through the head of a Taylor Swift fan? Will it be similar to what was going through the heads of Beatles or Elvis fans? And the children/teenagers who play in orchestras? Isn't music as important to them as it was to people born in the 80s? It just only imprecise generalizations, from the subjectivity of one's own experience...
As a 20 you old kid who loves music, I have to say that Rick is half right. Some of his takes on video games are very accurate, the addictive nature of these games causes us to lose touch with reality to a certain extent. Nobody is innocent of this, even me. I personally gave up video games because I felt that I was missing out on life. Moderation in anything is the key. Furthermore I think part of his argument is that while spotify and other apps give us the ability to listen to anything, it doesnt hold quite the same value compared to previous generations, who had to buy there records and were much more limited. While this view is most certainly subjective I understand where hes coming from. While he does seem to have little hope for the new generations, I do think it's important that we don't abandon them. That feeling of abandonment by our elders is what drives the divide. We always need to be accepting and understanding of the times. As bob dylan put it, "The Times they are a changin". I think we forget that.
well, the same way in which you say "hey, this happened to me, so it must be true!" I and a lot of people say "this has never happened to me, so it isn't true". It's not about videogames, that's the problem with Rick's hypothesis. It's about the capacity of attention of each person. I can't understand how someone can not have the ability to concentrate on multiple things at once and for some unexplicable reason believe there's a problem with those things they can't concentrate at, instead of y'know....thinking they are the ones with the attention problem? Tldr: If you lose touch with reality "because of videogames" it's not a videogames thing, it's a you thing.
@alexfons3667 I like how you took an entire paragraph to basically say that the problem is a personal problem. Like no shit... it's a personal problem that is widespread in society. They've literally run tests and determined this to be the case, that media is shifting attention spans. I've noticed that people with a problem will do anything to rationalize it. Gatekeepers is an interesting job, the people that always get mad are usually the ones the gate was meant to keep out. Strange...
I will say this - music is far more disposable to young people today as opposed to decades past. They go crazy over a hit song and then move on to the next. In addition, young people are NOT listening to full albums to any great degree. Young people don't even know what deep cuts are on an album or the concept of having songs grow on you over time that are not the released singles. If a song doesn't provide instant gratification, they don't care to hear it again. Some of my favorite albums didn't click with me at first and took time to fully appreciate. Now people just stream the songs they want and couldn't care less about the 8 or 9 other tracks on an album. You are speaking for an almost negligible amount of young people that truly appreciate music and will go to vinyl stores and listen to classic albums, etc. Or will sit down and listen to a new album front to back. That IS indeed the difference between today's generation and say Beato's generation when it comes to the listening of music.
But nostalgia is a factor you are ignoring. They will ultimately always come back to songs they used to listen to and loved. Your point about albums is true, but before album rock became mainstream in the 1970s, most people bought singles. This is not a new phenomenon.
As the father of a Gen Z daughter who also happens to be the keyboard player in my band (and also plays bass and guitar as well )and WAS a subscriber to Beato’s channel until she saw that video referenced in this one , I can safely say you’re right in your rebuttals here . Or I’ll let Jaymie’s words be my thoughts on this matter … “he needs to stay in his fucking lane and stick to what he knows about “
I'm 60 years old and I was in Olympia and Seattle when one of my favorite local bands became "rock stars" and were over-hyped into despair and suicide within a few short years. I'm sure you can guess which band I'm talking about. Fame is the worst drug of all, even when you don't seek it, and it can destroy art and artists. Seeing you play Psycho Killer earned my subscription!
If you're from that era and those places (me too, give or take 20 miles) curious, do you know the notorious "Tom Bonehead" of Bumwater, I mean Tumwater, WA?
Lots of running with assumptions in this one. Obviously he's not saying "no Zoomer is into music," but there's a lot of truth to the overall landscape in terms of fluff vs substance, especially in the mainstream. And as someone who's immensely frustrated with Boomers' effect on the world in general, I don't find his takes condescending or "pointing the finger" at the younger generation at all. A lot of this just makes sense. We don't fund the arts anymore, we don't incentivize music monetarily like we used to, the record and streaming companies suck the life out of musicianship and musical innovation-it's no wonder the quality of music, as a whole, is kind of objectively suffering right now. Look at production budgets these days compared to what they used to be. They're basically non-existent. By going full-fledged denialist is to discount the value of music education, production, songwriting, and healthy competition in a given "music scene." The fans aren't the ones making the decisions as to who becomes popular; the corporations, their algorithms, and money are. That's not to say there aren't individual exceptions of great new/young musicians, but the "meta" trend is undeniable.
It’s not stupid to think as Rick explains how kids bought records and they meant more to them than some kid who can’t even make it through the first verse of a song before skipping to the next one.
Yet I knew teenagers who couldn’t wait to come home after school to put on Spotify, headphones on and drop in their bed for some intensive listening to their favorite rappers. Listening note for note and word for word.
@@hansmemling2311 Popular artists nowadays aren't as creative though, there is no depth to the song whether it is lyric wise, complex melodies, complex harmony even just a good rhythm. Not that you have to have all of these things, but without any of them a song just lacks something that makes it unique compared to everything else. Take for example blackbird by the Beatles, I have no doubt that Lennon and Mcartney took inspiration from others and the song was not difficult nor that complex, however the message that the song provides is meaningful. Unlike a lot of popular songs nowadays.
@@mrpotatohead2128 I see what you mean and I agree, it's just that times have changed. The innovation these days is mainly sound wise but that seems to have slowed down. I'm thinking perhaps soon a new era will break. Either shittier or better than this one (concerning popular music ). Time will tell :) Funny anecdote about blackbird by the Beatles is that Mccartney based it off a Bourrée by Bach but he messed up the notes haha. He transcribed it by ear but made some mistakes. This turned into Blackbird. For anoter rock song based on a Bach song: bourée by Jethro Tull. It's not that I disagree with you that popular music has grown stale but I still love a lot of popular hiphop so I still find music that I love. Which is why it doesn't bother me that much. If I want more depth in music I listen to classical music, I'm a classical musician/ composer. For complexity that's where I go.
Rick Beato is a goddamn saint and of the last of his generation who does this because he’s too passionate to not do it. He’s in his 60s and he still possesses the joy and wonder everyone loses way before they’re his age. he’s one of the best interviewers I’ve ever watched, he’s humble, down to earth, and just a solid good dude. It’s there’s a problem, Rick ain’t it.
Dude stop meat riding and try to look at things form an objective point of view and not a subjective point of view. You’re too focused on why Rick has to be right and why this guy has to be wrong that you’re missing the forest for a single tree and instead are just going down with the ship. Beato does have good points, but like you, he was also too subjective and was too reactionary. Culture has changed and shifted but a love of music has not. The difference is how we consume it and how we learn about it. Sure there are people now who don’t care about music, but there were also people who didn’t care in the 1800s too. Same as the 60s, 70s, 80s, 90s, and the 00s. Instead of focusing on yelling at the clouds, let’s focus on just celebrating that music is still relevant, people still listen to it, and a love of music is something that is never going away.
@@boopsnoot2807 Going down with the ship? Meat riding? I think you read way more into that than any point that was intended. And referencing people not caring through any previous era is not relevant to today, because they also didn’t have AI creating music and removing the human element from it entirely.
I don’t like Beato, but I have to admit, he has a point. My evidence is the plethora of “Reaction Videos” where young people listen to rock classics for the first time. Their ignorance often blows me away. My 19-Year-old son LOVES The Who, Small Faces, Queen, Southside Johnny, Ian Hunter etc. Most of his friends think he’s from another planet. I picked an argument with Beato about how musicians will make their money performing rather than record sales. Record labels aren’t in charge anymore. Todd Rundgren understands this. Beato still thinks you can make money off of record sales. I say it’s MUCH more difficult now than in the ‘70’s or ‘80’s. Almost impossible unless you’re Taylor Swift.
Como persona de la generación de Beato pienso que hoy se escucha más música que nunca, se tiene acceso a más variedad que nunca (no depende de que una discográfica lo publique para poder escucharlo, bendita sea internet) y el aprendizaje y educación musical es más accesible que nunca. No sé si esto e una ventaja o un inconveniente, pero envidio a los jóvenes de hoy. Ojalá hubiera todo esto en cuando era niño y adolescente. As a person of Beato's generation, I think that today we listen to more music than ever, we have access to more variety than ever (it does not depend on a record company publishing it to be able to listen to it, blessed be the internet) and musical learning and education is more accessible than ever. I don't know if this is an advantage or a disadvantage, but I envy today's young people. I wish I had all this when I was a kid and teenager.
Thanks for this video. I am a 60 year old( Rick’s age group) guitar teacher in England. I love my students, many of whom are 20 or under. But they are creative, intelligent and often love older music as well as new. As for me they are very inspiring to me. And that’s from an old man😎
I love what Rick Beattos channel does, showcasing great music but I do agree entirely with these comments. There are so many great bands like Black MIdi as you mentioned that have gone under the radar in Rick's world which is very insular to his experience.
As a 57 year old man, Rick has a decent grasp on this. I see this daily how this generation (generally speaking) isn’t accustomed to music you have to listen over and over to get the gold buried in it. It seems like it needs to be immediate or not at all. Even popular music from the past will get a glazed look in their eyes as if they aren’t sure what to do with listening to it. My opinion is that their ears and brains were not “trained” to learn to accept new or more complicated ideas as easily as people who grew up in the seventies for example. Watch all these reaction videos with young people. Watch as most of them can’t even give a decent review as their brain just doesn’t know what is going on. This isn’t everyone from the gen z but way way more than from “my” generation where, whether we knew it or not, some of us were getting into some pretty heady music that wouldn’t see the light of day now. Todays popular music, is corporate music. It’s been this way for decades but it has now squeezed out most any chance for anything creative to come up from the bottom unless it has corporate permission TO be popular. Follow the money and you’ll see why things are the way things are. And don’t even get me started with the live music scene back then compared to now.
Sheeze. Have you even heard some of the shit kids are listening to these days? The polyrhythms? The odd and compound meters? The microtonal music? Plus the Flynn effect shows that average IQs have been increasing over the years. So kids today are smart enough to listen to many different things without getting married to them. That's the real effect of having everything available to you all the time.
@@mwright80 I can only speak about what I have seen. I have no doubt that there are many many young people that have great ears but what I am talking about as a whole.
I don't know man, has the most successful pop music over the past 60 years not been immediately enjoyable to listen to? It's easier than ever to access and listen to countless hours of experimental, acquired-taste music made by younger people, it just doesn't have the marketing dollars of multinational corporations like pop music (both then and now), and the lucky few experimental acts in the old days did like Pink Floyd, Talking Heads, The Beatles, Kraftwerk, etc. If acts like them started today, I'm certain a good portion of them would not choose to pursue major record label deals of the caliber they would have in the 60s and 70s because you just don't have to anymore to make good money and tour the world playing your music.
That thing about being a super technical player in your own bedroom isn't something Rick is complaining about, what his point seems to be is he'd love these players to get together and hone their skills in bands, get more live music out there. He seems to suggest there is an aspect of their playing and development that is missing, and I'm sure that's fair comment for some. Unfortunately music isn't as valued as it once was and there are lots of other ways to spend your time. I've never stopped playing a video game because the soundtrack wasn't good enough as that is incidental to the gaming experience.
exactly, i said this the other day. you never see these instagram guitarists doing actual gigs. they arent capable of putting on a show longer than the 30 second clip that they are used to.
@@PhillipGregoryMusic There are few online guitarists, that are also capable playing live shows, but these are usually more niche like the flamenco guitarists. Many online players (and even singers) are just full of hot air.
I am in the 40's and having to buy records or cassettes and listen to them from beginning to end is something that I don't miss a bit. It is annoying listening to this kind of nostalgia that is probably only about him getting old and grumpy. He is right about many other things though like how autotune is destroying todays music for instance.
That is so odd... some of my favourite composers are videogame composers. I think it would be pretty easy to suggest he is incorrect purely by looking up the views and likes on a few video game OST's. When it comes to work like those of Akira Yamaoka or anyone who worked on the Castlevania games; really interesting covers by people really loved the music in the games.
@@dlwn4jsi7n2jc8 because music today in the top charts suck and Rick has one of the best channels out there in regards to playing, production, musical appreciation, interviews, asks the right questions, he is not just a metal guy, that doesnt like other generes he really hears a diversity of generes, so if you grow with good music, you just wont like “peso pluma” even if its on the top charts for a year
@@dlwn4jsi7n2jc8 . .nothing’s completely subjective in the same sense and way nothing is objectively complete . . But criticism is inherently subjective and objective, at one same time, essential to deriving into betterment, and requires first of self knowledge, and self criticism.
As someone who creates original music and has been a gamer since 1982, some of my favorite all time music has been video game scores. I'm still chasing the Metroid menu theme in my writings...or a game called Columns for Genesis that had a soundtrack from the heavens..up to the modern wizardry of live orchestra scores like Skyrim and Elden Ring which are no different than modern classical composers. How a musician could play a video game and not notice the music to me would be like eating something and not noticing the flavor or taste - impossible!!!
yep, music in video games is always very obvious and enjoyable to me. i fell in love with the score of jazz jackrabbit 2 as a kid and it (greatly) influences my taste in music to this day.
Video games introduced me to so many new artists. I remember playing need for speed games and learning a ton about new music. Hot Pursuit 2 had me jamming to Rush for the first time. Then need for speed underground came out and introduced me to Lil Jon, Snoop Dogg, and a bunch of other rappers. Of course these artists are huge and I probably would have discovered them anyways, but as a 10 year old kid, these artists were mind blowing. I had never heard anything like it. Still a huge rock and hip hop fan many years later.
Just came across this and 100% agree. Most of the time, it Rick demonstrating his blind spots and narrow idea of what music is/can be. Everything relates to music of the 60s to the 80s.
being an old geezer I totally missed this. i agree with you. very good. i had a sense of this, but until I saw your video. oh and by the way lots of geezers don't care about music too. on the other hand. I can only wish him continued success, thanks for making this
"Gen Z doesn't care about music" Most users on AOTY that I know are Gen Z's who are passionate and capable of being critical about music. They even enjoy the most experimental type shit and I discovered a bunch of fascinating artists and genre from them. Gen Z is probably the only generation who can passionately talk about artists like Kendrick Lamar, Radiohead, Swans, BCNR, JPEGMAFIA, Model/Actriz, to classics like King Crimson, Charles Mingus, Chick Corea, Frank Zappa, John Cage, Morton Feldman, Black Sabbath, Velvet Underground, etc. I even learned about genres like Musique Concrète and Onkyo from these kids!
The problem is not the younger generation. The problem is older generations not going out and seeing bands, not buying any new music. Not actively participating. Whoever has new music suggestions: let me have em. For considerations, I’m an old guy, who I actively still participating in music scenes. I don’t see any grey haired folks out there.
I enjoy his rambling. The further he gets from the point, the more he loses sight of his initial point, the more entertaining he is. He knows a lot, he shares a lot of what he knows, and he bullshits, too. If any of us came up with a basis for a rant and hit record before organizing our thoughts, we'd say contradictory and indefensible things. Besides, he does say good things about contemporary musicians, he just says they're the exception rather than the norm, and ignores that that's always been the case.
I teach kids and they not only can’t name their parents’ favorite music but can hardly name their own favorite artists because an algorithm has chosen it for them and popped it on a playlist they only half listen to while gaming. When I was a kid, I knew not just my favorite band by name, but the members of the band. Liner notes gave us context for everything we listened to. I’d say only K-Pop fans still care about music they way people used to care about music. Ask yourself: when’s the last time an instrumentalist became a household name? The kids are different nowadays and I blame the way music is consumed and the parents. I don’t care how old I sound.
Rick in no way means what you're claiming. You're doing precisely what you accuse him of doing. Taking things out of context. NO ONE has more than a singular perspective. You included. Either as a critic or producer of music. I WANT to hear someone's singular style. Musician or critic. The difference in our music consumption techniques has nothing to do with "love for music". Thats not what Rick is saying. You are blind - and deaf - if you do not see the graveyard that is the music industry today. GEN ALPHA hates it. My son was born in 2012 and is a very gifted pianist/vocalist with a steady roster of gigs. He and most of his friends are fatigued on the cookie cutter productions available for consumption today. His aim is to return to real music and is dying to put out his first album. His favourite era? Late 70's, early 80's. Go figure. As a critical thinker, I set my mind to finding out if there was an objective reason vs the usual - music in my day was better (what every parent knee jerks to). Why was this 11 yo kid choosing THAT particular era. not 60's or 90's or beyond. BTW his go to for xmas music is the 50's. I just put that there for perspective. What I came up with was - the golden age of pop music occurred when recording production tech matured but electronic instruments hadn't yet become mainstream. Prior to '78, you can hear the lack luster, low fidelity in recordings still meant for AM radio. Highway To Hell vs Back In Black is a great example of the difference. That small window spanning about 5 years is the golden age. When REAL music got WELL recorded. THAT'S what Rick is talking about.
I add - Rick is not saying that all "kids" (a very generic term) do not experience and pay attention to the music as much as game play - and remember the very first thing he said was "my friend asked me what I thought about the music" Didn't you notice the music". This shows that of course he understands that many do - he's talking percentages of regular folks - non music centered folks. And I also add that I was a professional video game composer for a living for many years - 30 years later, I have had one or two fans personally reach out to me to tell me how much my music meant to them growing up - a few fans in other countries outside of the USA interestingly enough... A few comments from folks online etc. but those numbers are low for many reasons - partly due to the fact that the games I worked on were edutainment games - Not the latest greatest shoot em' up or dungeon crawls. Partly due to lack of information, but I also believe partly due to what Rick speaks of. Of course, I did my best to make the games come alive musically speaking with very limited game space... I know there are many others who were impacted that I shall never hear from, but again we are talking percentages of people who play games. Most did not focus on the experience from a musical perspective - sometimes even those who created the games I worked on did not place importance on music (read below) - that was my job. Having worked on multiple development teams with other creatives from other disciplines, sometime you will experience how this happens even by the creators - music is almost always not given near as much consideration as the art, story, and programming - except by top developers who understand its importance in creating a emotional experience. And those who do notice or care about music during a title's development, then think they have more expertise in music than those who create it - because something all folks feel they do well is listen and connect to music. This fact makes one think that qualifies them to a higher level opinion regarding specific ideas concerning game music. I have been on the end of this process many a time. Both as a film composer and video game composer. My observation is the learning curve on game controls and mechanics has increased so much in the last 30 years that this general idea of not focusing on music while playing is unavoidable. Yes, once you get a handle on the game then you can start to sit back and take in the look and feel and sound and music, but initially - more focus is needed to understand what is required of the player assuming the game is designed that way or contains an epic opening cut scene/loading screen music etc. Those of us who have knowledge of music creation or even find music as a very important part of our lives will of course notice the music more than those who do not. I would say those numbers increase each year as uses become more tech savvy at a younger age - and it is only natural of course that the older folks are more distracted by learning the tech that they are not as familiar with...
As someone Rick’s age, I thought the same things you did when I saw the video. In a later video, he manages to lay the blame where it belongs, on the industry, while giving credit to the myriad talented young musicians out there. Maybe he just needs more Gen Zers in his life.
@@richardgrier8968 actually, no, even though we both grew up in little old Niagara Falls! We were of different clans. My Tedescos were from just across the Canadian border in St. Catherines, Ontario. A road in downtown Niagara Falls which leads to the old city market is named after him.
Nobody needs more gen z in their life. Gen z needs a whole lot of previous generations ideals to not be such an insufferable disaster of a generation. Basic biology coming back would be a good start 😂
You know when it was that people started saying shit like "today's society sucks"? I will tell you because you probably don't, it was around 2000 years ago. And i say this because we only have the proof that it was happening at that time, but it's safe to assume that people have probably been doing it since way before. So, with that in mind, what exactly legitimates you or Rick into saying what you are saying? Have you been alive since the dawn of humankind? Were you able to experience every single era in which humans lived and evaluated that the time in which you were younger were objectively better? For some reason i feel like i can easily assume that the answer is no, so please just shut the fuck up. You, rick and all the people who still act like you in fucking 2024.
1. Music is in trouble, artist's can't make money selling recorded music anymore and have to tour and sell swag to make a living. 2. Music is in great shape, we have 500,000 songs at the tips of our fingers on streaming services, on devices we can carry everywhere. Which is true? Both? For learning musicians, I'm jealous of all the resources available now. Free lessons for literally any song on any instrument. It's fantastic. As a kid , I struggled to learn guitar and vocal, you either had a good teacher for in person lessons, or you floundered.
Musicians throughout history have been broke. Only from the 1930s to 1990s were they able to make money and obscene amounts. But even then certainly not all but maybe the top 20 artists. The top 100 were comfortable and it seems it went down quickly from there.
20 years from now (20 minutes from now), this opinion piece will be dissed too - and so it goes with the passage of time. The need to fight back against not just bad things, but against everything is endemic to our times. If Beato is intimidating at all its because he's older, wiser, and educated. The golden age of pop music as a showcase for people playing their own instruments, their own songs, and speaking to a collective audience is over. There are fantastic musicians living right now, and perhaps some of the most uninformed and indifferent listeners of music as a technical, historical art form. To my ear, this video sounds like someone trying to gain attention by citing someone who already has earned it. Does music appreciation ala Rick Beato add to our rich music culture? I'll argue that it does.
A very good shout mate, it’s just one man’s opinion. I’ve learnt a lot of studio production techniques from him and his channel but do t always think everything he says is gospel, it’s just his view, I’ll always make my own opinions. I’m a musician, songwriter, producer who spends most of my free time songwriting, recording, performing live. I’ve never really been a gamer but have played and enjoyed playing various games sometimes, I’ve always noticed the music in the games as it sets the mood of the game etc. In the early 1990’s the Bass guitar player in my band has a Commodore 64 while I had a ZX Spectrum 48k, there was a game on the Commodore 64 called ‘Another World’ this game, the characters and the speech of the characters inspired us to write a song years ago that we still play now called Another World’ the lyrics of the song in parts are from what the characters say in the game. Manic Miner on the spectrum had really catchy but annoying 8bit sounding music that still to this day goes round in my head! So it obviously did it’s job and stayed in my brain if 30+ years later it just starts up in my head.
I think about this quite often. Well, about how music has changed through the history of my lifetime. I have been playing/learning music since 1965 when my mother made me start taking piano lessons when I was 5 years old. To keep from going too long, I find modern music to be extremely boring. I still work with young musicians and I have seen the changes as they occurred. I have to agree with Rick, as time has gone by young people have cared less and less about music. We didn't have AI. We didn't have RUclips. We didn't have Auto Tune. We didn't have tuners to tell us when our instruments were in tune. That's where I see the problem. Young people now do not bother learning about music. Just how I see it, you're results might vary.
This whole video is just one endless list of semantic gotcha's. "Rick says kids dont revere music like they used to, but Im a kid and I revere music, so there!" High school debate champion.
I've seen this phenomenon with several of the perpetual content creation crowd online; they are desperate not only to maintain forward momentum with regards to their platform/s, but also believe that an essential part of their success is voicing opinions on as many topics as they can even partially link to their main focus. It is a lot like what many have observed in news media. In the 80s and 90s comedians and TV sitcoms and movies would often include jokes about all of the "human interest" stories that reporters and editors would throw in to broadcast news shows. Next thing you know, we had entire "news shows" devoted to celebrity gossip and other nonsense. Once social media popped up, everyone now has a channel and many feel the need to participate. I'm glad that people like Rick Beato make relevant and useful music related content, but I fully expect him to devote episodes to background musack he hears at his favorite restaurants at some point.
I don't see why he would talk about muzak. ( arguably the top 10 Spotify list is very close to musak) The channel has evolved over the years until now it seems the legends are standing in line to get interviewed.
I’m pretty much Rick’s age. My Gen Z daughters love music and actually play albums start to finish, sometimes on repeat. I don’t think anyone is listening to music less. Music is purchased and collected differently. More playlists, fewer albums, more streaming, fewer physical albums on CD/vinyl. Artists and labels are recording, producing, selling, marketing, promoting and sharing music differently but the same applies to TV and movies. Genres and subgenres have multiplied exponentially. There are more rock virtuosos today than ever before: they just aren’t necessarily in the top 40, just as jazz artists weren’t in the top 40 as much after the advent of rock ‘n roll. How, when and what style of music younger people consume - and how the “music industry” operates - might have changed, but people are as much into music as they ever have been. In the latter respect, there is nothing new under the Sun. I must admit that I am mostly stuck in the music of my youth - as people generally are. But I have the ability to acknowledge that this is a matter of generational taste. My late father loved 1950s and 1960s music, I love 1980s and 1990s music, my children love 2010s and 2020s music. I’m not going to be one of those grumpy old people who thinks “my era” was “better”. It was just the era in which my generation found its soundtrack. It’s no better, no worse - just different.
You seem to be reading a lot into what Rick says and what you believe he is implying. And as for titles of RUclips videos- do you really take them (from anyone, not just him) as anything other than a teaser to get people to click? So why does his perspective irk you so much? At the end of the day, he has as much of a right to his opinions as you have a right to yours. Neither of you is entirely right or wrong. But the difference is, he's not attacking you personally in the way you're attacking him. In the time you spent making this video slagging off Rick Beato, you could have made one supporting some of the underground bands you alluded to. Focusing on what you perceive as positive, and then to present it with passion, is quite entertaining compared to a personal attack on someone just because they lived through a different period in time and have different experiences than you. So what if he's not keen on Gen Z's music? Does it really matter? 🤔
@@newshoesbigblisteri think you replied here on accident but i disagree, there is a difference between esthetic judgements and value judgements ("i don't like it" versus "it's bad"). beato seems to make the latter kind, and the point in the intro of the video was that he (inevitably) uses his clout to give weight to his opinions, and his opinions are objectively damaging gen z's reputation, unfairly, and generally promoting inter-generational conflict. that's why a video response like this, directed to the person, is absolutely justified, in my opinion.
As an old man who actually made a living all his life from music, I can you that Rick’s perspective is sound. Just because you see it from another angle, it doesn’t dismiss the history and reasoning that my generation has in regard to music. Musically speaking, we’ve devolved. It’s crystal clear and the people who ignore that have simply exercised their rights to have “alternative facts”.
A lot of people don’t know this, but Rick Beato invented music.
I chuckled. Rick "I played a short stint in Fleetwood Mac" Beeeato, when Stevie was so coked out that her new nose was still healing and the Lindsay Buckingham needed a stunt dick to take the heat off of him.
And video games
😂😂😂
@@craigsaxonmusic9372 you like that Craig. The internet is full of free entertainment. Happy to help.
@@krmitt5 hi there!…..just so we’re clear, I enjoyed the comment, presumably a bit sarcastic in nature very much……I enjoyed this YT vid in its totality and hope that if Beato views it he’d have a sense of humor as well as be enlightened…..like many folks out there….apparently several million….I’ve found enjoyment in many Beato vids, however it seems to me….I mean, this is merely my perception, that he’s bought into his own hype a bit…..There is value to be found, that’s undeniable in many of his takes on music and musicians, however overall I get overwhelmed by his ….I dunno….arrogance?…ego?……and as a matter of constructive criticism, I personally feel his forte is not as a teacher….especially when compared to so many fine and focused teachers of all things music on the Internet…for free many times!
It’s refreshing to see and hear someone being constructively critical of this YT *God*….with specific examples of his foibles….
And btw, like any earnest 71 year old music fan/musician, I definitely/sincerely would appreciate any recommendations of good contemporary music I should check out…
Best of everything/
Craig
A lot of Beato's hot takes can be dismissed as 'Old man shakes fist at cloud', but if his main point is that there's a crisis in the music industry, he's right. He might not be adept at explaining the causes (it's all basically due to the progress of technology), but at least he gets people thinking and talking about music, which I guess is a good thing.
Rick is not old.
The industry structured itself around mind control. That’s the real problem.
@@jamescotner2459you can be an old man shaking fist at cloud at any age
@@jamescotner2459He's 61. Maybe not elderly but still fairly old
@@jamescotner2459 that's good to know. He's 61, I'm 50. I guess I'm still a youngster.
"I was playing games with my kids and they asked me if I liked the music, but I didn't even notice the music, I just cared about winning! And that's when I realized, these video games are so addictive and the kids don't care about music."
Soooooo, the kids like the music, but Rick didn't even notice the music, but the kids did, and thus this proves kids don't care about music?
I am so confused...
Music in video games is not the type of music he's talking about.
@@dr.emilschaffhausen4683 what makes it less valid lmao. the mario kart sax solo is more tonally colourful than any iron maiden song i can think of off the top of my head. what you're doing is just insulting an entire medium because you don't have the imagination to call it 'real music'
@@dr.emilschaffhausen4683 yes its often shittier
@@smidlem1117 You presume a lot without knowning anything about me. I know music in video games, and "music in video games is not the type of music he's talking about."
That statement says absolutely nothing about my opinion concerning video game music. I was a music composition major in the early 90s if you need a reference point.
He didn't say his kids asked him about the music he said his friend did.
When I started to care about music around age 11 my level of love and caring for music has not wavered higher or lower in many decades😊
GTA has introduced so many people to artists they would have never heard our wise and thats just GTA.
Exactly. And motion pictures did the same when RB was young... Movies like "Once upon a Time in the West" or "Jesus Christ Superstar" were of huge influence at the time...
very true. i wouldve never heard ot black flag or other punk rock bands if not for playing as trevor in gta 5
What is GTA ?
GTA, Donkey Kong Country, Tony Hawk (anyone else rip the music from the PS1 cd back in the day?), the list goes on...nice Lain av
@@zeljkoplavsic784,
Grand Theft Auto.
To be fair. Rick has many times talked about the rediscovery of old music through games and other sources on the internet. Many old songs have gone up the charts again 30, 40 or more years after it was first released. Alot because of youtube. My son likes alot of music that I liked some 30-40 years ago and it’s not because of me. It’s through youtube and games. That’s a good thing and Rick have been saying this time and time again.
which proves the point in this video: Rick is just rambling incoherent arguments because you are now pointing out that he is just contradicting himself on this topic.
ah yes the internet and video games are only good they redirect people to the music of Rick's time.
@@santibanks Exactly!
@@santibanksNot really.
@steamline432 Exactly because that was the only real music. According to Rick.
Ricks videos are an articulation of his experience and knowledge as a professional musican/producer. Its his point-of-view, and I have never seen him claim his observations are some infallible facts about the world, just that he sees things have changed greatly and is theorizing on why, how, and what it means for the future.
His thoughts often evolve, which is a good indicator hes allowing new info to guide him more than just relying on confirmation bias.
Mostly, it seems Mr. Beato mourns heavily the loss of Music as a dominate cultural force. Advancing technologies has given the power of making and distributing music to the commoner, which is both good and bad, but mostly radically shifted and unstoppable; so there's going to be a period of untethered flux before things settle into a more uniting experience again.
Who knows how long that may take? Rick seems to want to preserve and communicate some aspect of music that is being lost in the shuffle. I appreciate hearing the musings of someone much older than I who sincerely loves music in both its existence and creation.
Excellent and wise take.
There are some things I like about Beato, and some things I don't. But I think that what he means is that digital media has sucked away the attention of younger people that used to be dedicated to learning instruments and music. That's what he means by "they don't care about music". Maybe true, maybe not.
@@BillKurn I think that is correct. But also the “commitment” to music, whether it be a genre, a band, an entire album. Once the album “died” and youth began only buying a single song by a group, there has been a loss of a commitment to the art. I liken it to readers today only picking out quotes/memes from a literary work without ever reading the whole work, let alone reading several books by a single author/collaborative author pair. The construct upon which most of us Gen Xers, especially, built our memories upon were more solid, less fleeting, compared with a digital download or stream of one song at a time by lots of disparate artists/genres. Which is fine, that is like radio. But most people I know that have only a “need for background noise” are those that typically do not buy complete works and instead skim the radio or create an mp3 list or YT list of individual songs.
Well said!!!!!
@@skiphoffenflaven8004 this is kinda just wrong (heavily anecdotal). albums are still a big thing, theyre just online now. people still "stan" artists and love them and have commitments to them
I think he was trying to say that kids have endless options now.
I’m Gen X. We had 6 channels on TV, books, and a record player. That’s pretty much it. I’m sure you can see why less kids these days value music like we did.
Exactly. You were lucky to get exposed to really cool new music back then, unless you had an extra cool DJ on your local FM radio station taking it upon himself to push certain artists. The first time I heard punk rock was in the middle of the night on a pirate radio station that I could only pick up because I lived near the guy broadcasting it from his garage. Or you had to go to a little independent record store and take a chance, spending your small allowance on a random record or two from an artist you never heard of before and hope you picked correctly. The best places were those little record shops near the local college.
@@tomasom4497 Absolutely! It was the ritual brother!!!👍. We knew down to a penny how much we needed for a tape or record album. When CD’s came out we all started our collections over again. I remember K-Mart’s very first CD rack. They were all $12.99 (which was crazy high for 1986) and they had like ONE CD from each of the top 100 bands. Tapes were $6.99 so LOTS of people chuckled that they would NEVER pay double. Although I converted super quick, I could understand the resistance. Dudes had hundreds of tapes to replace 😂.
I’ll never forget playing my first ever CD, it was Van Halen 1. I set up my stereo to show quick comparisons between tapes and CD’s for my friends. I played Running with the Devil on tape first. Then I played the CD. When we heard that HiHat “count in” with insane sizzle and clarity we just sat there laughing. We were really speechless.
I genuinely don't understand this argument - how is this a bad thing? As a 19 year old, most music I listened to when I was very young came from CDs and the radio in the car, but I never really enjoyed it that much. My parents liked ABBA and Adele, and of course the radio was pretty much just pop unless my dad was driving in which case it was classic rock. I never had any interest in music until I started using youtube when I got big into electronic, then after losing interest again for a few years I found modern instrumental progressive rock on spotify and I've been into music ever since, my interest mostly staying around prog metal.
If streaming platforms didn't exist I probably would've stayed relatively uninterested (or at least I wouldn't be as invested as I am now), because these subgenres are relatively niche. Sure, electronic was popular for a while in the 2010s, but you sure as hell don't see MASTER BOOT RECORD in record shops. The closest thing instrumental prog rock has to mainstream is Polyphia, and I don't even really like them that much, especially their most recent album. The average person probably wouldn't recognise the name of a single prog metal band I like. My favourite band currently, Night Verses, only has 65k monthly listeners and it was half that before they were announced to support Animals As Leaders on their Europe tour.
I don't think this is just me either. I picked up guitar because the music I found on spotify inspired me that much, and I know multiple other people who did the same. Music plays a huge role in pop culture for young people - I know the music taste of pretty much all my friends because we talk about it. I've been to festivals with multiple people my age and we share music we like with each other all the time. My friends that prefer more mainstream stuff like rap go to live shows too, and no they aren't just doing it for social media. We may not consume music in the same way as people did in the past, but I'm sure we value it as much as previous generations, or at least I do.
@@chimp_gaming. He means you can access anything on earth at a moment's notice. Not the same experience at all, and there isn't really anything better about it looking back and comparing both eras. You live in an age of sensory overload, and it really has done something to diminish society, not improve it. That doesn't mean you're not going to like what you hear as much when you hear it. It still just isn't the same experience at all, kid. Even learning an instrument is different now. I had to pay an old school guitarist 40 bucks a lesson to come over to my house to teach me. I couldn't take my pick of endless options of online classes for free. If you weren't born in the late 60s or earlier, you just have nothing to compare what we are talking about to understand the difference. I didn't even have a cell phone or the internet until I was in my late 30s. When MTV came along and especially by the time Live Aid happened, the soul dropped out of the bottom of the music industry never to return. That doesn't mean there aren't pockets of real creativity and talent out there. Something really has been lost that used to be there.
@@tomasom4497 First, I never said it was the same experience. I think Beato is coming from a place of deep misunderstanding about how people consume music now. Nobody uses things like top 100 charts nowadays, something he clearly seems to think is the case considering he referenced his spotify top 10 video in the follow-up to the most recent "modern music bad" video he made. The great thing about streaming services is that I get to listen to the music I like and discover new music regardless of how popular it is. You even mention that it doesn't mean I won't like what I hear as much, so I fail to see the problem. Sure, people don't really visit music shops as much and the process of consuming music has changed, but more people than ever are attending music festivals and learning instruments. People still sit and listen to full albums, and spotify makes it easier than ever before to share your music with friends both in person and online.
Second, how are online classes a bad thing? I understand the "experience" isn't the same, but some people aren't economically privileged enough to afford music lessons. The cost of living is astronomically higher than in the 60s and still increasing, and young people have enough to worry about just making rent without having to pay every week to get an hour long lesson. Despite that, plenty of people do actually get lessons. Out of all my friends who play instruments, as far as I know I'm the only person who used online lessons instead of in person.
I can't really comment on the "soul" part of the industry. I can speak for prog metal at least when I say the most popular bands (e.g. Opeth, Gojira, Meshuggah, Mastodon) are some of the best, most interesting acts in the scene, and I doubt anyone would argue they lack soul. I bet the same goes for a lot of other subgenres. I understand a lot of modern pop is transparently corporate, but I wish people would quit acting like this is a new thing and that streaming services caused it. Pop has been bland and uninteresting for decades, spotify really didn't do anything to change that. Surprise surprise, the genre specifically catered to the lowest common denominator of music listeners is bland. I think people should stop assigning blame to streaming services and young people supposedly not caring, and start pointing the finger at a music industry incentivised to put out noncontroversial slop.
I think you hit the nail on the head when you talked about Rick obssession with the concept of the "ROCK STAR". I'm Gen X, a kid in the 80s', teen in the 90's. I cannot put into words the ethos that surrounded these bands. It was such a huge part of our identity and community.
But, before the internet, everything was like that. Movies, movie stars, toy fads, game fads tv shows. There was more excitement and momentum around everything, because promotion and distrubution was so much more expensive and restricted. Companies and producers had to pool their resources behind fewer projects, because there was only so much space on cable or radio. Pop culture was a more collective experience back then, and I wish my kids could have experienced more things that way. I think memes are the only thing that come close today, and that's why every generation loves memes
As a Gen X kid, I was told so many times by late silent generation folks or early Boomers, that we didn’t know what music was. Rock ‘n’ roll had been destroyed and we all had “plink, plink“ keyboard, music.
I think it’s just something one generation hands down to the other 🤣
@@Saffron-sugar there's a lot of truth to that.
I think he's catering a lot to his boomer fanbase, too. Spews for views
pretty much. Memes and TikToks are only creative thing young kids do, top10 on spotify is 30-year olds that plugged into formula. They are not even sell-outs because they were never amazing.
I remember watching Steve Vai in Crossroads when I was 14-15. I just saw an alien that night. Who can you watch today? Everybody is learning music behind a PC nowadays. Steve Vai learned from Zappa. We are fucked.
Not sure I agree with the "every generation loves memes" but the rest is well said. Imagine what this generation will be saying to the next
History repeats itself. It's bizarre to think but gen-Z will soon be doing the "back in my day" schtick as well. Call it the elitism of age...
I already hear that from people my age lol (I'm 18). Claiming music was better in the early 2010s lol and how 2008-2014 was the best era of music.
@@bw2937 that was honestly one of the worst periods of popular music lmfaooo rn is sm better
@@9002RPMSuhmmm, no? There’re actually some quite nice albums that came out between 2008 and 2014. But ok, maybe for your favourite genres it wasn’t that great, whatever 🤷🏻♂️
@Michael Ward the Grammy Awards are coming in February. It’s always fascinating to experience the ratio between good music and the vapid shite that just happens to be “popular”. I’m looking for something that moves me, period.
What a fantastic reply. You are so on point........
As an old fart, I haven't enough knowledge to know if Gen Z doesn't care about music. All I know is the whole industry has changed.
Maybe not but you should have enough common sense to know that the millions of people born between 95 and 2015 didn’t just magically stop liking music because internet. It’s ridiculous like all sweeping generalisations are.
Video games these days oftentimes have more intricate musical scores than block buster movies.
Do kids even have nightclubs and dance clubs and dance parties.
@@dirtygirl2468 There isn't much common sense these days. Most people don't play music, because of, they either don't want to pay for it, or because of self-righteous whinging neighbors, who believe people shouldn't be seen, and not heard.
No it’s just that most of the music they like, is utter shite!
Love ricks videos.
They're dreadful
I think you make many good points here. Some Rick might even agree with. To try to distill this down: people have changed and music has changed, enormously! The world has changed enormously. I’m about Ricks age and I can understand everything he says. He is very insightful from the perspective of someone coming up in the 80’s and 90’s and he is trying to understand this next generations music. Good in him, most people his age are completely checked out. He is right about the quality of music suffering at the top. Much of what we hear, by the time we get to it, is corporate garbage. But a rock guy with jazz chops is just not a thing anymore. He’s right, there’s nothing like the music of the nineties, nor should there be. I think he is most interesting when he shows us what is great about his era, not what’s bad about now. We older guys love our era, as it should be, but nothing is the same as it was and never will be. Kids get together now and show things they’ve found on the web, their knowledge of things SEEN is encyclopedic or wikipedic. It’s just a completely different way to exist. We used to be value going to places, now it is what you have seen, not where you’ve been. But it’s just what it is. Rick is a good guy, trying to help, to inform, to relate. I bet his demographic is 40+ men. He’s not really getting in genZ’s business. He’s letting old Police fans marvel at a 70-something year old Sting. It’s good for something.
My son is currently composing music for a video game. It's going to be good. I've heard some of it.
Things is though, he learnt how to make it from listening to the music that I grew up on, the music of the 60s until the early 2000s. I made sure he heard all the best so that they stayed with him. Didn't know then that he would be a composer and music producer. Thankfully, he has managed to put a modern spin on it all, while being imspired by the great ones of the past.
Ironically, a few years after he started up, I tried introducing him to Rick Beato to tighten his technical skills.
"But mom," he said, "How do you think I got so good?"
It was Rick Beato. On RUclips.
Rick knows what he is talking about music wise. I think his rancour is with the music executives for effing the industry up and promoting cookie cutter songs and influencing tastes. He knows that there's still talent out there. He just wants to see it get its due audience.
Because the stuff that makes the Top Ten actually does SUCK, including most of Taylor Swift!
@@mandyharewood886 ) people said the same about your so called "classics"
a lot of people did not Dylan or "race records"
I love video game music.
I also love Mahler, Sibelius, Debussy and others.
I think what Rick is experiencing is the sense of being overwhelmed. When you're not experienced with games, it's more difficult to take it all in.
When you get used to it, then you start to notice more details, because you're not focused on playing well.
Bingo. You can't focus on anything else when you're trying to ride a skateboard for the first time. An elephant could literally shit at your feet and you'd hardly notice because you're unable to focus on secondary stimuli.
@@phil6899You think he just learned about video games last week?
@@darcyperkins7041 He has said he isn't a seasoned gamer in his videos. I used to have a video game addiction and some games today still have a learning curve that distracts me from aspects of the audio-visual lustre.
So when they explicitly ask you to turn your smartphone off at classical music concerts they are basically wrong? They just need to get better at something?
@@orestezanardo4468 No. When you're sitting for the expressed purpose of listening to an orchestra play classical music, then that is what you need to focus on. Just like with a movie, the purpose of the music is different in games.
For the most part, classical music stands by itself and doesn't need visuals or anything else to enhance it. Film and video games have visuals as a main component, but they are not necessarily the central focus. So the music is listened to in that context. For the most part, the music enhances everything and adds to the experience.
That being said, a lot of music in games can stand up just fine by itself.
Really enjoying the Skyward Sword soundtrack right now.
ruclips.net/video/wDbyzcfBEu0/видео.html
95% of us are like Beato, at least _some_ of the time: We like to justify our own tastes, sometimes by condemning what we _don't_ like. Not many of us are secure enough to simply like what we like, and do what we do, without passing judgment on the rest of the world.
well put & spot-on IMO. Beato (& his thought processes) are about as offensive, difficult or controversial as a dish of vanilla ice cream. with each new beato -bashing i observe, i realize the negativity directed at him is born out of frustrations & difficulties that have nothing to do with his views & opinions on probably anything
@@Toobzilla Just to point out, I was saying _Beato_ generally justifies his own tastes (with elaborate analysis), is fairly judgmental - and that we're most of us a bit like him. Since he's kind of disdainful of what he doesn't care for, YT Commenters who _like_ what he disdains get defensive, and the less gracious ones snap back at him. I've done it myself.
@@pbasswil see, i'm waay more pessimistic & over-thinking than that. even if the obvious reality is on the surface for all to see, im looking for a shovel. my answers are always waaay below the surface. I'm always believing things are never simple & that humanity is deviate & complicated to the max.. to be fair, i often consider the possibility that it is I that posess all these traits & i work my ass off to bring the rest of humanity down to my level in hopes of feeling better about meself, lol... the truth probably lies somewhere in the middle. I've got no special sympathics towards beato & dont wanna appear as his guard dogg . To me he seems a convenient yet no more remarkable a target for bashing than you or I. I've noticed commonality amongst those who work to expose his "naughtiness" and i'm largely convinced I know what its about. being the pessimist, i've come to expect such behavior.
@@pbasswil we all have & its largely the point i'm trying to make. this analysis basically describes the human race. Ive never met anybody that doesnt have these tendencies from time to time & for some of us, all the time.
Only children do not judge, because they lack the wisdom to do so. If you don't judge you've got the mindset of a child.
can you link to your cover video of Psycho Killer?? I've been trying to find it but can't, really want to listen.
I have an 11 year old son that listens to music all the time and a 97 year old grandfather that couldn't care less about music. Generational gaps mean nothing.
I'm a gen X but had to sit through the bullshit of all the complaints about Millenials. Now that Millenials are older it's all bitching about Gen-Z. Everyone is trying to be so profound they don't realize they are just repeating the same cycle. It's like older generations want to blame younger generations for not having the same experience as them, but also will blame them if they make the same mistakes they did.
@@kimmux Very true. In the words of Elton John ... It's the circle of life!
but wtf do you still care about when your 97??
@@zimonslot I hope I'd still enjoy music at that age, but my grandfather never really showed an interest in music. Even when he was young.
@@critiqueeverything3297 I think part of that has some truth to it, but I also think that the newer generations have such an abundance of music to listen to that the industry has become much more spread out. I personally grew up in the 80's and 90's, but most of the music I listen to is from the 40's, 50's and 60's (Jazz). At some point most people will grow out of their rebellious stage and just listen to whatever they want. But maybe that's just me.
I love a lot of Rick videos and can relate to his desire to return to the glory days of rock, and we all get a little grumpy when we see the world we grew up in fading away. I was told to listen to KEXP when I wanted to hear new rock bands, and can say the current generation still makes incredible guitar based music, rooted in the old values while still taking it to new places.
Audiotree is another great source
It does not have to be guitar-based at all.
KEXP is one of the best stations in the world. They play all kinds of music, from pop, jazz, blues, prog, punk whatever, even the occasional classic piece. And it is exactly that elaborate and knowledgeable mix which separates them from all the usual radio junk.
I’m still waiting for one of those “there’s still good music you just have to search for it” to give me an example.
@@aquatichighs but depends on What you listen too. I mostly like extreme metal, but outside of that, there's Yves Tumor, Salami Rose Joe Louis, Nova Twins, Fleshwater, Just Mustard and Eartheater. All of them released albums the Last two years.
I mostly hear basically a bunch of the same old "indie" (i.e., "like 1964, but ironically") stuff I've been hearing most of my life. (OK, maybe crossed with punk, too.)
Rick might be wrong about Gen Zs relationship with music, but you seem to be attributing a much greater attitude of criticism to the video than there actually was. He was just looking at differences in the generations without making value judgements.
Rick in general is right about the generational changes and how the internet has changed music and also how the internet and gaming have become more addictive. He doesn't need to be 100% correct. I feel that the younger generation is too picky and feels the need to throw criticism because thats what it wants to do.
"Without making value judgements." "How computers ruined rock music." Sure there, bud.
@@TF_Tony Quote ke where he says something bad about Gen Z, or even says that's it's wrong for rock music to go out of style. I'll wait.
Yeah. Rick is Great.
i feel the same.
Can some hero list here the music used in this video? Those are fire. Specially this 14:00
As a late Millennial, I do know and hang out with mostly GenZ people and as much as Rick's reasoning is flawed, his observations about lack of interests aren't too off in my experience.
I rarely come across younger people these days who are into music.. like really into it. That number has always been small, but it's getting smaller I feel.
In fact, this one time I was meeting a group of mostly new people, where one guy picked up that I played music and started talking about music. He asked everyone what they are listening to these days, and one guy just froze. Wasn't able to come up with answer. Then this other person says "you must be a podcast kinda person then". And he said yes, while many others echoed that sentiment. I think my heart broke a little that day.
Yeah I think this guy just took Rick's video personally because **he's** not disinterested in music. Most Gen Z kids don't really care that much about music the way prior generations absolutely worshiped it.
podcasts would just be called radio talk shows back then. some ppl just aren't really into music, and that's always been a thing. you haven't met every gen z person out there
That’s been my exact experience too. Sure there’s a few kids now that are Really in to music and say ridiculous things like music has never been better because they lack any real perspective but mostly it’s a lot of musical indifference I find.
There'll always be one guy. Honestly as a young-un I was that guy. My musical knowledge mostly extended to whatever was popular on the radio, and to this day I don't know who sings half the pop songs and could name maybe one Ed Sheeran song (shape of you?). I'm probably as musically knowledgable now as I've ever been, but I'd have definitely given crap answers in the early 2000s since my current interests tended to change often and I'm not a person that tends to have favourite-anythings.
@@bastetowl3258 it has not been always like that. In the 80ies (when i was a teenager) the release of a new album was an event and you would talk for weeks about it. a teenager would define him/herself about the music he/she listened to. Maybe not everyone but a big majority.
The biggest difference BY FAR in my opinion is less of a focus on listening to full albums, or even learning artists names for that matter. I know this is anecdotal, but I worked with multiple people who were millennials (as am I) and couldn't even tell me a single artist they liked.The reasoning was all they listened to was Spotify EDM playlists while they played Rocket League. I still have plenty of friends and acquaintances who love music of all kinds and know tons of albums, but these are all musicians. The appreciation for music doesn't seem to be there for the general public as much as it used to, like if you look back music used to be everything to most of the youth, probably cause there was so much incredible music coming out in the 60s and 70s. I've even been told that being into music is considered cringy now by people from Gen Z.
Video games definitely have replaced a lot of interest that used to be put into music, whether you want to admit it or not. It just is what it is, not shitting on the younger generation cause there's still fantastic music out there, as well as video game music (Celeste B-sides is one of my favorite soundtracks ever) and also a lot of the bands you mentioned are very artistic and fresh, like BCNR, Squid, FIDLAR, MGMT, Black Midi, Thee Oh Sees, Nolan Potter Nightmare Band, King Gizzard and the Lizard Wizard (specifically polygondwanaland one of the best albums of the decade), just to name a few. It just feels like music has become a lot more niche, but I still love finding new masterpiece albums.
sorry i got a little carried away.. i'm very passionate about music
Based comment
It's a sign of the times. I don't know if it's an under or even an over appreciation of music for that matter. Generations use whatever platform is available to them at the time they're living. Gen Z for example have the ease of using the internet where Spotify, Apple Music, Pandora, etc. are the thing. So they are exposed to a plethora of different music, performers, and genres making it hard sometimes to focus on one or two bands. Some of these platforms were available when I was in my teens and early 20's, but never as streamline or as easy to use as they are today. We had the local DJ on the radio and relied on learning new groups, performers, and songs, etc. based on what they felt like playing. Also, when I look back, I had to update my vinyl collection when cassette tapes became a thing to only have to do it again when CDs came out. It's all relevant. But to say any particular generation lacks appreciation for music is an understatement. I think Rick means well, but it reminds me of things like our elders would say to us, "I had to walk to school uphill both ways in the snow..." That's the stance I think Rick means by his statements. He's a good guy and a fine musician. Take the good with the bad from anyone or anything. That's what makes it all so interesting in life, music, and love.
nah man as a music instructor I completely agree with this take you spitting right here bro
Never heard anyone of this generation sayin "being into music is cringy"
@@bruh......2005 they were two tools/bros, and one hot chick. I think they're just haters and jealous more than anything lol 😂 oh and they were saying it about other musicians, they had never heard me play
I am 68. Pro guitar player. Good vid. Problem is lack of venue. I caught the tail end of the Vietnam era music scene which was everywhere and was glorious even though Vietnam was horrific. If you played in cover bands and had no ear training you would be hurting to learn songs because of lack of instructional base. Beato is right about that. You could and did develop your style in all that venue. Plus, you learned how to work audiences and club owners.
Yes, the present offers great access to instruction and I love studying all kinds of theory not really all that available back in the day but........where do you now play live? What gig is there worth doing and how do you string them together to make a living? I used to play 7 days a week for hire whenever I wanted to, anywhere, any town. Not now....In your house in front of the camera red light is the gig? Musical yin and yang. Knowledge now, but no gig except the virtual gig. Not much dimension there, imo.
So? Beato for general knowledge, but do your own thing because there is no real music profession, not that there ever really was like other jobs but now, no venue, no promotional industry, albeit mobbed up, leaves you entirely on your own, which...has its own unique opportunities. You can go from zero to hero on the net but it used to be a steady gig complete with the musicians lifestyle.........not now nomatter how good you are or better yet, how truly bad you are.
Too bad though, the stories I can tell from being a 70's touring rocker just can't be relived today. Not just about sex and drugs but mostly about avoiding "the man" and the band of brothers and unspoken language music and how it transcends. This experience is a soul blessing that never leaves you.
Computer games? I wouldn't know but if you have a real pin ball machine, can I come over?
Yeah man I think you hit the nail on the head. I’m 25 and just started getting gigs after covid. I don’t know the world you lived in. I’m from New Zealand so there’s not a huge population. But god, there just is such a lack of places to play with ears to listen to grow your ideas.
A gig is a great litmus test of whether or not you’re going down the right path I feel. You get a sense of who you are in front of an audience and that BUILDS YOU. but when I only get that once in a blue moon it’s so hard to keep momentum building, to keep your band motivated, to keep fresh things happening.
I don’t know what to do really, I just take every gig that is thrown at me and hope to god that someone there will hear the music and feel what is being created and that leads to more opportunities. It’s all you can do
There aren't enough people going to live local rock shows. The internet might be a part of the problem with it. Now we can listen to anything for basically free for hours on end with a smartphone and internet connection. I have around 75 GB of mp3 files, which is around 3 days of music. All of this is much more than your old record collection back in the day. Back in your day going to a local rock show was a great way to discover new music outside the classic hits. Keep on rocking Pinball wizard 🎸🤘
Let's face it; most Gen Z people are socially inept. It's just a fact.
@@benl5341I feel bad for you man. You should find a city where there is a vibrant club/music scene. They are few and far between these days, but there are still a few.
Understood. In my large suburb of 100K people there are zero live venues. In 1980 there were probably about 15. And back then the city had one third the people. No places to play = no scene and no opportunity to develop the live music work ethic or to get known.
I agree with Rick Beato about the rituals around music and buying music. I remember knowing exactly the date when RHCP new album would come out, making sure I had enough money in the bank so I could walk 10km to town with my mate Brendan to the sanity. I had visualized the whole process and how it would play out in my mind, the excitment of having the cd in my hand, getting home and playing it on the cd player all day. I would stay up all night watching rage at my friends house, wating for scar tissue to come on, and the room would be silent with me and my mate soaking the video and music up. We would get our guitars out and learn as much as we could then go to band practice and try out the songs. Having out cd's in a certain arrangement in the cd holder, with our favourite cd at the top, which would be replaced with another cd the following week. These practices or rituals are just the tip of the iceberg. Sad seeing, that spotify have really messed with this, sad seeing that cd's are no longer at JB HI FI.
Interesting take. I watched that video and I thought he was making the point that the generation he grew up in was really into music mostly because that was the distraction of the day and Gen Z, on the other hand, might be less into music because there are other, more significant distractions surrounding them. If you look at the amount of money, time and attention that was thrown into the rock 'n roll and pop music industry in the 70's, 80's and 90's, it was HUGE and was rivalled only by the the Hollywood production machine. But since the age of the internet and the fact that it's pretty hard to make money in music anymore (at least not on the same scale) the focus is now on videogames. In fact, gaming is the top earning entertainment industry by a pretty massive margin.
I don't know that Rick was criticizing Gen Z so much as he might've just been making a valid observation...which often sounds like complaining when it comes out of "old peoples" mouths and hits "young peoples" ears.
Of course Gen Z isn't as into music as Gen X because media and money are no longer backing it like they used to. That said, musical performance by live bands has never been better because they can't rely on album sales to keep them going.
And yet, despite all that, my boomer mom still has no interest in music.
@@havable LoL... Well there's exceptions to every rule. You'd think growing up with the Beatles, the Stone's and Pink Floyd it'd be hard not to be into music 🤷♂️...
You are correct and there's far more on the idiot margin that only like pop/rap.
You are completely correct. Entertainment has been fragmenting more and more. However the cult like following that music can create still exists. Which is why successful bands still make it work financially. They somehow cut trough the noise or distractions and offer their audience a magical cultish experience. I believe this will become even more and more important over time.
@@hansmemling2311
Except for videogames, which are multiple forms of entertainment wrapped together, including music.
I've heard Rick say this and did get a little confused because I grew up playing a lot of video games and I think it went hand in hand in growing my obsession to music. I'm 19 btw
IKR. like especially the irony is that one of the most captivating parts of growing up on nintendo games not just the mk series, is the music that drew us as children.. im 19 as well
final fantasy has a couple soundtracks that I like to play for back ground music. rick is becoming a menace.
@@Kevinschart hahahahaha becoming a menace 🤣 He was wrong, clearly wrong... but, it wasn't a big deal. He was just obviously wrong. That's not very menacing hahaha
Right on! I was obsessed with the songs from my Super Nintendo/N64 games and it subliminally got me really into music. I got Tony Hawk's Pro Skater and it opened my world up to a bunch of bands I've never heard of, and I've been a music nerd ever since.
Even for us olds. I remember how much I loved some of the old NES music, TMNT, Ninja Gaiden 2, and even more elaborate stuff at our local arcade. You saw a lot of Nintendo rock cover bands popping up mid-2000s as a result, like Minibosses, The Advantage, etc. Video games were very musically inspiring from the first beep boop.
I agree with Beato. It IS much different. Is that bad? Meh, I don’t care. I’ll stick with music and I’ll continue to happily ignore video games and play guitar all by myself if I must. I love it. Peace.
Rick is a wise man. He's not always right, but he's got a breadth and depth of experience very few of us have. We would do well to pay attention. He's not an old fogey, he''s a man of accomplishment. That isn't highly regarded these days. I appreciate him a lot.
That's the biggest problem with him. He's an appreciated musician and a respected content creator, so he can randomly drop the most unhinged and least coherent opnions in whatever video he wants and people will just say he's right without even questioning him. No, he's not right. Just because he knows shit about music it doesn't mean that he's legitimated into influencing the view people have of an entire generation. Believe it or not he's not a god, he can be wrong and i will tell you, most of the time in which he talks about younger generations, he is.
@@L1nk2002 I hear you, man. I'm a former music writer and professional musician and I know there are a lot of bargain basement experts on RUclips. I take everything, including Rick with a great deal of salt. But I believe he's right on this occasion.
Big rock stars like we had in the 60s, 70s, 80s and the 90s were possible only because the handful of record companies that could distribute records internationally were acting as gatekeepers. In the 80s I’ve seen bands getting rejected by record companies not because they were not good enough but because it would cannibalize the sales of one of the bands they already have in their portfolio. By doing that the bands that were signed had more space to grow to become huge. Nowadays anyone can produce a song in their bedroom and post it on social media. There’s no gatekeepers, once an artist can raise over the noise level of the pile of crap that is put online every day, they can build their audience that most of the time will be relatively small. Some of them eventually get signed but record companies no longer invest large sums of money to promote their artists, they expect their artists to already have a significant following on social media. They no longer invest to promote their artists because since there’s no gate keeping they can’t prevent another similar artist to become the flavour of the month and eclipse their expensive marketing campaign. The music industry has changed, nowadays we see more artists that have relatively small audience scattered internationally as opposed to big international stars with huge audience all over the world.
Social Media though will always keep music blander than it was, sadly. You now have to be attractive and have a salesman like personality/charisma. Being a salesman and being an artist are two different personality types. It's why, as open as the internet has made things, we have no great works of art from Gen-Z.
@MurphysLaw996 Exactly, well said.
@@stinghouseproductions8502 You're clueless and out of touch. Music is getting weirder and better than ever.
@@joethompson9124 yet you cite no music for me to listen to in order to prove your point. You just insult.
@@stinghouseproductions8502 Correct. I don't know what you're into. Why should I hold your hand? It's out there if you actually enjoy music and care to look.
In my day (boomer here) I had to walk to guitar lessons in the snow and take my lessons with frozen fingers and hear my guitar teacher tell me how I had it easier than he did because he couldn't afford to buy records (vinyl for those wondering what I'm talking about) when he was learning. I could complain that today's guitarists (musicians) can do everything from the comfort of their own bedroom but then I would be just like Rick in some respect. It's the same story because every generation stands on the shoulders of artists that came before them and exploits contemporary technology to leap ahead of those older artists. "Generational-ism", is a type of bias or prejudice against a group of people, based on when they were born and how that generation lived their lives or achieved their success. It seems to creep into conversations about how unfair it is that younger generations didn't suffer as much while learning their craft. Sorry boomers and X-ers, what makes younger generations life easier today also makes your life easier so you can live long enough to complain about even younger generations.
Nah, not really. It's not about working hard for the gear. I'm sure quite a few hours are spent today in front of RUclips, practicing until your teenage fingers bleed, and begging for money on Patreon to buy that piece of gear you long for. However, what's missing today is the live interaction, meeting with fellow human beings three times a week. It produces better results than just one person trying to manipulate a sample in milliseconds to get it to "groove."
@@slydawwg yeah, shit music did not exist in the time of our grandfathers, I'm sure hahahaha
But do you have perfect pitch 😊
@@misterkite99 It certainly did but it rarely made it´s way up the charts.
@@Nick_CF You can learn perfect pitch.
Whilst Rick dwells mostly on the musicians of earlier decades, these are the ones that have stood the test of time. It's really too early to say which of the current generation of bands will leave a lasting legacy, but I am sure that the best of them will be as revered as our current heroes, and someone like Rick will be making videos about them in 30 years time.
I don’t want to know the answer to that
I think part of the issue is that access to platforms used to be very minimal. Rick seams to bemoan the fact that anyone can make, share, gain notoriety and continue their personal creative output WITHOUT the big companies, the expensive gear, the private jets. I'm sorry but those days are OVER it seems, and I am not sad.
@@Terrible_Peril Rick is wrong and so is the video uploader. I'm sure Gen Z does appreciate music, the issue is that Gen Z is a victim of its own culture's musical bias. when the TV dishes you contemporary Pop and Hip Hop music, in some areas Country. Thats what social media is gonna dish out to you for reccomendations. There is no musical discovery. A lot of kids these days don't binge the local FM radio for rock. And if they did most of the time it wouldn't do them any good. My local rock station has been spinning the same set of songs and bands for the past 40 years.
Also, theres no big time label focusing on pushing rock. The biggest labels even close to that is focusing on Heavy Metal. And Van Halen is sonically different from something like say Opeth or even say something like Sadus.
I'm sure there is outliers, to all this. I'm sure there is some Gen Zer named Dexter thats discovered his dad's Black Sabbath and Led Zepplin vinyl collections and digs it. But it's the exception to the norm. If Gen Z wants things to change and bring rock back, pick up where the 80's bands were cut off and continue from there. They are gonna have to get their hands dirty, and start making music scenes in their cities and town like rock had in LA and San Diego back in the 80's. And push back against the label's modern pop barrage they are subjected to. Thats it. It changes when Gen Z does something about it.
@@tw19771 I'm sorry but as a Gen Z'er what you said is the complete and total opposite of the truth, most people my age that I know, even people outside my social circle, all listen to many different styles of music from across many decades. Classic rock, country, folk, indie pop, ambient electronic, you name it, my generation listens to it all, even the kids who mostly just stick to mainstream rap and pop will occasionally venture outside those confines.
And ironically enough, it is largely social media platforms like Tiktok that have lead to this; I can name countless songs spanning across all kinds of different genres and decades that have become massively popular amongst people my age due to Tiktok. In complete contrast to what you claim, I would say--based on my personal experience--that Gen Z on average has far more diverse taste in music compared to any preceding generation.
@@blib3786 Do you? Because the last time I heard anybody listening to something like say Judas Priest besides myself was some old man I ran into on the street in Cali, who was blasting their Defenders Of The Faith record. I suppose you would have too, considering you would have had no choice not to as you walked by.
I never said some Gen Zers don't have a wide taste and music, you lot seem to. As long as its not rock n' roll. And "country, folk, indie pop, ambient electronic, you name it" is not rock n' roll. You did mention classic rock, ...Okay but I don't hear you guys rocking out to something like Deep Purple. Although like I said in my first post, I'm sure theres a few of you who do.
The closest thing to Rock n Roll ya'll seem to get and the heaviest you lot seem to get into. Is Lizzo
Tiesto is not Rock, Daft Punk is not rock n' roll and so on.
And heres the thing, we'd have actually new and popular mainstream rock acts rocking arenas. If the major labels thought there is a market to push that, but they don't. You know why they don't? They don't see the market for it. Ya'll aren't saying "Hey we wanna hear this." to them. Your generation aren't picking up guitars and sitting behind drumkits and writing rock songs. You guys aren't going out gigging, you aren't making Rock N' Roll music scenes.
UMG and Spotify doesn't care that you listen to Bob Marley followed up by Rhianna. Or whatever trendy 80's pop song thats "cool" to listen to these days like Blue Monday, they are gonna give you Bob Marley and Rhianna. It's not rock, and they will give you what they know you want.
This isn't even about your music taste, because nobody should really care whats on your Spotify's release radar. It's about your culture and your generation, and what music ya'll listen to the majority of. And saying you listen to everything just doesn't cut it.
Practice what you preach, if you wanna hear Rock n' Roll, start some rock bands and start some music scenes. You even have a group already flying that torch its called Greta Van Fleet, those cats got the memo, too bad the rest of you guys didn't.
Who's the band shown at 12:50? With the Neil Young shirt?
METZ, a great noise Rock band worth checking out!!
Torsofuck
For me, born in 1965, music of the late seventies and 80's/90's was the last era in which music was a much bigger part of people's lives. I believe, and this is JMO... that it's due almost exclusively from the influence of the internet. All of a sudden, the song on the radio that made you lose yourself for a little while was no longer as much of a release it once was. Now there's more ways than anyone could imagine to connect people and release tension. Back in the day it was music that connected people. likeminded music lovers would meet at concerts and bar dances more then than is needed nowadays to meet people.
Boomer vs Zoomers
No, that literally still happens. You grew out of it.
Literally met my best friends at a show grandma lol. People still do things dude.
@@chain12bb You might have a point there, however the Billboard does not indicate that.
@@tombjornebark so because you personally dont like the music, you think thats the case for everyone? And that people can’t Connect through it?
- "Our coming of age thing was buying records"
It also was my thing being born in 2002. I wouldn't have known about it if it weren't from both my parents and the Internet.
- "You could only buy a certain amount of records"
I could only buy a certain amount as well since the prices went up by $15 on average
- "And you would listen to these records all the way through"
I do that too because the ritual is very therapeutic for my ADHD and I tend to pay attention more to the music when I play it on my turntable
- "It was different music than what your parents grew up with, this was our music"
It still applies. I don't recall my parents listening to industrial hip hop, indie rock, shoegaze, etc. Granted, my parents were into The Beatles as well.
But like Rick Beato, you are just you and you have a bias to your own experience. You are not like MOST young people. When I grew up in the '80s, the radio was switched on at 7.30 in the morning, and music was everywhere. One of the most popular TV shows was Top of the Pops. Today's kids spend far more time playing video games, or watching RUclips or Netflix, or listening to podcasts, or chatting on social media than my generation spent listening to music. A lot of youngsters' experience of music is 30-second clips on TikTok. They don't listen to whole albums in the right order. The world has changed. You, I, and Rick Beato might not like the way that the consumption of music has changed, and we might not like that music's importance has been degraded by the rise of newer technologies, but it's just reality.
@@AutPen38 Dude, the point I was trying to make is that we still have access to older technology. The reason why it's not as common in my demographic is because it's not the only way to do so, and it's seen as old.
What you wrote above applies to young people who would watch Rick Beato
Not to young people from 2002 in general.
People born around 2000 had no need to ever buy records. By the time of 2015 most music was listened to on streaming.
And that is exactly Beato’s point.
I was born in 1986. When I left primary school I asked Eric Clapton's Reptile as a gift. According to Rick I shouldn't exist.
@@AutPen38 how do you know? I see kids with earphones everywhere. What are they listening to? Alex Jones?
I'm 66 years old and used to play in bands. I haven't gigged since 2000. For a number of reasons, band gigs dried up starting around the mid to late 80's.
Rick was a band guy who transitioned very well into other things and I like his videos.
Naturally bands still exist but it's nothing like it was in the 60's, 70's and part of the 80's.
In other words, Beato is right.
The same dumb comment, not once but twice 🤦🏻
Thems the facts. For every venue open today, there were a dozen in the 1970s.
Factor in the invention of CD and digital formats which enabled every bar, cafe, event etc to cheaply provide what is essentially stolen performances, means that the live music industry has been gutted.
The coin of the musician has also been debased by familiarity. A century or longer ago you had to make your own music or pay for professionals, accordingly good musicians commanded real respect. Whereas now, canned music is everywhere, in hairdressers, supermarkets, airport lavatories, malls, - everywhere -, all free of charge to the average punter.
No wonder professional musicians struggle, and have seen real returns for effort shrink relentlessly over the past 50 years.
@@rjlchristie
So well said and thank you!
@@rjlchristie nah, im not paying to listen to music. whatever your argument may be. "stolen perfomance" bullshit, the artist provided their music to the digital platform thats not stealing. and if people like music being everywhere then so be it. its easier now to make music, that means more competition, a lot of genre has spawned, and now it is possible to make independent music as opposed to having to sign to a record label to have any form of success. you're just bullshiting
I'm a boomer, I love the music in games. Medal Of Honor, the first 3 especially, so much so that I bought the soundtracks and listen to them. I agree with you about Rick. I watch and enjoy his stuff, and thanks for the heads up, I didn't consider what you're saying, but now you have enlightened me, thanks.
I'm not that much younger than Rick, but I'm trying not to close my mind and have strong opinions. In other words as we get older, it becomes harder to keep our minds open. Maybe being comfortable with not knowing about everthing and an attitude of exploration leads to a richer experience of not just music, but of life generally!
OK. But, these days just stating an obvious fact gets people so offended. That’s very different than it was decades ago. For a few years in the late 60s and early 70s radio DJs played anything they liked regardless of label, category, genre’, or description. So, we were exposed to a wide variety of music. And school had music programs that encouraged music appreciation and expanding our experience, expectations, through exploration. I hope young people are discovering and sharing the universe of offerings. OK?
@@ed.z. Maybe it depends on where you live. Here in Australia, radio stations have been pretty much the same for 40+ years. Even when we had things like MTV (here it was a TV show, not a 24/7 channel) it had a very narrow selection of music, mostly pop. Music is now more easily accessed if we want to put in the effort.
@@ed.z. Uhh what being offended has to do with this?
It just feels like autotune has taken the talent out of a lot of music
@@hagars35 Yeah, but in the 80s people complained about synths, sequencing and vocoders!
The thing that he also may have forgot is everyone’s a lot more alienated so finding band mates your age is incredibly difficult.
Yeah right? If there was only some device where you can communicate with literally millions of people with similar interests.
It's being married to your phone and video games that makes it so.
@@davisworth5114As if old people weren't addicted as well.
Old farts are constantly glued to facebook.
To the point where sometimes, I the 21 year old, am the only one not on my phone.
It's frustrating wanting to talk and they just mindlessly scroll through facebook. It's not even a good social media
Well, the hip young kids will have to make it trendy & cool to meet IRL.
lol that youth in the seventies weren't alienated you just aint that unique
Rick has his issues with wild generalisms and era-blaming, but I got the impression on that first line that he meant that games are so enthralling and require so much attention that they have so many fun things on hand that they aren't as likely to pick up and learn an instrument.
Rick is very open to hearing new music the thing is that with most modern pop there isnt much to hear,and you can see his sadness when there is nothing for him to champion.
Rick's generation grew up listening to the radio. Sound and music was channeled into his ears. Modern humans use their eyes, hands, AND ears when playing games. This multi-sensory experience is clearly more fun than being restricted solely to aural stimuli, and naturally means music is of less importance than it used to be, but I don't really see the point in moaning about it. Until nuclear war wipes out the internet and all our TV screens explode and survivors go back to bashing rocks together for pleasure, people are obviously going to be attracted to the most compelling forms of entertainment that modern technology enables.
@AutPen38- You just inadvertently proved Beato's point.
@@margaretedwards1366 It wasn't inadvertent.
Rick's only open to music of the genres he likes. He's only interested in championing that kind of music.@@craigusselman546
I love the ironic inclusion of the Endtroducing..... album cover to show 'youths' in a record store....30 years ago 😂
He don"t say genZ utilize internet, he say GenZ GREW UP with internet, and that's a world of difference.
i agree. the problem with this guy(sorry that i don't know who he is, but people seem to know him) talking about Rick Beato, is that he is not such a good listener. Rick compliments gen Z several times about all kinds of stuff they can do better. Like gaming better than him, and playing/copying all kinds of music we the older generation probably weren't able to play that well, because we didn't had 'the YT tutorial'. So that is what Gen Z is really good in. Even 'virtuosic' We(the old guys) had the advantage of the repetition. Because we had to try so many times with the LP. or cassette tape winding back. That gave us other advantages. But this guy seems really angry and does also the ugly-face-video-stop-motion-trick with Beato. That is not an act of of great intellectual capabilities. That is just showing that you can't handle your emotions with well-chosen words.
@@dennisspaanstra5652 ) would you listen to someone who keeps saying your favorite music is ("objectively") "bad"?
@@steamboatwill3.367 yes bc I am a rationalist who is open to all kinds of thoughts instead of being an emotional fool who only wants to hear something which they want
I think I understand Rick's point of view. In past decades, going all the way back to the 50's, whenever music started to get bland something or someone came along and revolutionized it. We had things like grunge in the 90's, new wave, heavy metal and hip hop in the 80's, disco and the backlash in the 70's, all the way back to things like black sabbath, the beatles, elvis. They came along and brought with them music elements that hadn't yet existed in the mainstream, suddenly everything changed. A wide range of circumstances in culture, society, and technology have left us at a point where we have not seen a major musical shift in well over a decade, perhaps two. Instead of music expanding out and growing from new ideas, it seems to have spent the better part of two decades dumbing down. 4 chord chorus's were replaced by 3 chords, then 2, now its pretty common to hear songs where the verse or chorus are literally just riding 1 or 2 notes. We see all aspects of music from Rock, hip hop, country, pop all becoming more and more similar instead of diverging. At the same time a lot of groups are being very creative, they just never get the spotlight they used to. The shake up that bleeds into the mainstream isn't happening. All the "indy" bands you hear sound bland and similar, the pop songs are all just a beat, 2 chords, and a beautiful voice. No one is taking risks, no one is thinking about what's next. No one is diverging, and truly bringing a new form of expression. We just hear people following the safe paths that have already be laid for them, and it's very disappointing. Where are the Nirvana's, the Outkasts, the linkin parks, System of a downs, rage against the machines, think of how drastically different they all sound, and all rose up in the 90's. Here's a list of the top 100 albums of the 90's, there is some similar stuff in there, but look at the range of sounds, how varied popular music was. rateyourmusic.com/list/abyss89/the_100_biggest_selling_albums_of_the_90s__usa_/ sure there were a few dominant genres, but also plenty of popular sub genres and one off's. The amount of variation has shrunk drastically, music has become bland, and stated bland for a while. We need something to come along and shake the foundation!
Technology has blown up the mashup remix game (look up DJ Cummerbund) and now we can do AI covers of existing music with different voices.
You don't get it, I'll explain it to you. Gen Z listens to a much wider and varied amount of music than you ever did in many cases very experimental genres. The difference is that peoples listening tastes have become so unique and so personal that there isn't music sub-cultures anymore. What this means is that all these artists have relatively small listenerships apart from the few that appeal to large demographics like the ones you're talking about. This is of course all due to the internet.
And yet…if you look in the underground, take a good long listen to those niche little artists nobody knows…you find the real art.
if you listened to a SOPHIE song you'd die instantly
Wait till Rick gets to 2006 and hears about Guitar Hero.
or God forbid, he gets to 10 years later and finds out about Nier Automata.
Guitar Hero. Great game, but ultimately that is all it is, a fun musical game. However, it is not the same as actually knowing how to play and create music just as painting by numbers is not the same as knowing how to draw or paint.
@@mikerivera9173 Then I present you... Rocksmith!
@@mikerivera9173games about music inspire musicians. I'm not sure if you knew, but the demand for guitars and other musical instruments is still growing. Instruments that aren't suspiciously really well represented in 40 hits because the top 40 isn't what people at large actually truly like, it's what people listen to more than 30 seconds of when it's served up to them by an algorithm.
Excuse my ignorance but what is the song at 14:00 - I must hear more!
Raped by Elephants - Torsofuck
Dying to know. Did you find out?
He does have a point about the loss of people listening through a whole album
Yeah mr spotify, give me the statistics instead of dropping the most generic and impersonal opinion ever. Or shall we do the same way Rick does, going just by experience? Good then, you know what i did this afternoon while i was walking my dog? I was listening to an album. Not a playlist of songs, not a podcast, but an entire album. And the same i do almost every day. So, since we are basing our opinions on personal experiences, does that mean all of the gen Z spends their days listening to albums? If i follow the same logic as Rick's, the answer is yes.
I have a GenZ daughter, who literally has vinyl LPs of her favourite video game music😂 that said, I love Rick’s videos. He is an excellent music teacher as well. Another reason why it’s so hard for Aziz to get into modern music, and particularly rock musi(because let’s face it a lot of the modern computer generated music isn’t really suitable for life consumption )is that it is so expensive to go see live music. When I was a kid in the 90s, you could spend $25 and go see Metallica. Those same tickets today would be over $500. Most GenZ’s are not in a position financially to be blowing $500 plus on one ticket to go see a band.
True!!!
I'm gen z (21yo) and there was a time where I wanted to go see artists from the past century live bcs you never know when they're going to retire and I wanted to at least experience it.
After looking at the ticket prices my dream was officially shattered.
I only got to see Iron maiden and kiss. Everything else too expensive.
I don't even go to concerts of artists of my generation (also bcs most of them are small and only perform live in their countries).
MY POINT EXACTLYYYYY
Mate Metallica we’re playing in that generation! Now if you go to artists from this generation it’s still quite cheap. Unless it’s pop trash which is overpriced af
Can you make a comment without needlessly putting music down old man?
This is def. true, however once I reached my teen years I had no interest in most of the big acts. One thing this guy gets right is that there is still good music out there. He mentions a shit ton of bands that most people have never heard of. I listen to a lot of bands that are a decade old that most people have never heard of. Here's the thing. I turned my kids on to current bands when they were teenagers. Not the other way around. That's weird. It's not supposed to be that way. anyway I'm off track here. Lots of great non mainstream bands that are playing live for a fraction of a taylor swift concert.
My passion for video game music is what led me to become a composer myself. I have a deep appreciation for music in all its forms, from 30's swing and electronic genres like dance, trance, and house, to rock, orchestral compositions, 8-bit and 16-bit tunes, salsa, and samba. And you know what's amazing? You can find elements of all these styles within video game music. From epic themes like those in Zelda, to whimsical melodies like in Mario, or even the rock-infused soundtracks of Mega Man-X, the salsa beats of Tropico, the techno rhythms of Extreme-G, and the metal vibes of F-Zero X. You can even discover the nostalgic sounds of 30s swing and gypsy guitar in games like Mafia (PC Game from 2002). The list could go on endlessly.
Actually, my older son got me into video game music. While I can't operate those controllers with 375 buttons to save my life (I'm fine with a joystick and a fire button!), my son is quite adept at both video games, *and* with the great music of today's composers -- which is *wonderful* stuff! Halo 2 was my introduction into some of the greatest music being composed right now -- for video games! Who knew!
(Full disclosure: I'm in my early 60s as of this writing.)
Deus Ex is an exceptional example of many different styles being tastefully incorporated into a set of now-iconic musical motifs that creep their way into our memory of each setting and major event in the game.
I got into video games before I ever got into music, and their soundtracks certainly made a huge impression on me. The Mario Bros. theme song is forever etched in my mind, as is Zelda’s over world theme.
I also remember being a huge fan of Streets of Rage 2’s early 90’s inspired soundtrack by Yuzo Koshiro. As a matter of fact, I remember a friend of mine and I actually pretending to play the SOR super mix song in my bedroom by listening to the song via sound options on my genesis.
And the amount of great RPG soundtracks that I adore like Pokémon’s and Final Fantasy VII’s- they just made a huge impact on me.
You lost me at trance. 😮
@@snickpicklehell yeah dude halo has some of the best music in gaming. It’s better than most stuff you hear in movies. Also a lot of it was made using vintage synths!
"He is so wrapped up in his singular perspective on things." Yep, I was just thinking that's how this dude (not Rick) comes across.
speaking as someone born in 1988, the discovery of music was pretty monumental and personal. like rick pointed out, gen z didn't typically experience that. i was brought up on whatever was on mtv/muchmusic and what my parents had for cds tapes and vynil. i had a really broad spectrum of music to play with
Yep while nowadays it’s only mumble rap and cheesy pop, no wonder they don’t want to listen to that industrial crap
"The discovery of music was quite monumental and personal. As Rick pointed out, Gen Z doesn't often experience that."
If it's personal, you can't talk about other people's experiences, right? What do you think goes through the head of a Taylor Swift fan? Will it be similar to what was going through the heads of Beatles or Elvis fans? And the children/teenagers who play in orchestras? Isn't music as important to them as it was to people born in the 80s?
It just only imprecise generalizations, from the subjectivity of one's own experience...
Yes, the maker of this video has no idea
As a 20 you old kid who loves music, I have to say that Rick is half right. Some of his takes on video games are very accurate, the addictive nature of these games causes us to lose touch with reality to a certain extent. Nobody is innocent of this, even me. I personally gave up video games because I felt that I was missing out on life. Moderation in anything is the key. Furthermore I think part of his argument is that while spotify and other apps give us the ability to listen to anything, it doesnt hold quite the same value compared to previous generations, who had to buy there records and were much more limited. While this view is most certainly subjective I understand where hes coming from. While he does seem to have little hope for the new generations, I do think it's important that we don't abandon them. That feeling of abandonment by our elders is what drives the divide. We always need to be accepting and understanding of the times. As bob dylan put it, "The Times they are a changin". I think we forget that.
tfw you thik your own personal failings are reflective of everyone and not just yourself
As a 20 year old, you should not be wasting your time watching Rick beato.
well, the same way in which you say "hey, this happened to me, so it must be true!" I and a lot of people say "this has never happened to me, so it isn't true". It's not about videogames, that's the problem with Rick's hypothesis. It's about the capacity of attention of each person. I can't understand how someone can not have the ability to concentrate on multiple things at once and for some unexplicable reason believe there's a problem with those things they can't concentrate at, instead of y'know....thinking they are the ones with the attention problem?
Tldr: If you lose touch with reality "because of videogames" it's not a videogames thing, it's a you thing.
@alexfons3667 I like how you took an entire paragraph to basically say that the problem is a personal problem. Like no shit... it's a personal problem that is widespread in society. They've literally run tests and determined this to be the case, that media is shifting attention spans. I've noticed that people with a problem will do anything to rationalize it. Gatekeepers is an interesting job, the people that always get mad are usually the ones the gate was meant to keep out. Strange...
Exactly! This smug bastard is being incredibly disingenuous with his takes.
I will say this - music is far more disposable to young people today as opposed to decades past. They go crazy over a hit song and then move on to the next.
In addition, young people are NOT listening to full albums to any great degree. Young people don't even know what deep cuts are on an album or the concept of having songs grow on you over time that are not the released singles.
If a song doesn't provide instant gratification, they don't care to hear it again. Some of my favorite albums didn't click with me at first and took time to fully appreciate. Now people just stream the songs they want and couldn't care less about the 8 or 9 other tracks on an album.
You are speaking for an almost negligible amount of young people that truly appreciate music and will go to vinyl stores and listen to classic albums, etc. Or will sit down and listen to a new album front to back.
That IS indeed the difference between today's generation and say Beato's generation when it comes to the listening of music.
But nostalgia is a factor you are ignoring. They will ultimately always come back to songs they used to listen to and loved. Your point about albums is true, but before album rock became mainstream in the 1970s, most people bought singles. This is not a new phenomenon.
@@iammrbeat ) EXACTLY.
Also, you've never met Swifties.
As the father of a Gen Z daughter who also happens to be the keyboard player in my band (and also plays bass and guitar as well )and WAS a subscriber to Beato’s channel until she saw that video referenced in this one , I can safely say you’re right in your rebuttals here .
Or I’ll let Jaymie’s words be my thoughts on this matter … “he needs to stay in his fucking lane and stick to what he knows about “
I'm 60 years old and I was in Olympia and Seattle when one of my favorite local bands became
"rock stars" and were over-hyped into despair and suicide within a few short years. I'm sure you can guess which band I'm talking about. Fame is the worst drug of all, even when you don't seek it, and it can destroy art and artists.
Seeing you play Psycho Killer earned my subscription!
Damn, Kurt could be 57 this year.
If you're from that era and those places (me too, give or take 20 miles) curious, do you know the notorious "Tom Bonehead" of Bumwater, I mean Tumwater, WA?
This could be like 5 different grunge bands lol
Lots of running with assumptions in this one. Obviously he's not saying "no Zoomer is into music," but there's a lot of truth to the overall landscape in terms of fluff vs substance, especially in the mainstream. And as someone who's immensely frustrated with Boomers' effect on the world in general, I don't find his takes condescending or "pointing the finger" at the younger generation at all. A lot of this just makes sense. We don't fund the arts anymore, we don't incentivize music monetarily like we used to, the record and streaming companies suck the life out of musicianship and musical innovation-it's no wonder the quality of music, as a whole, is kind of objectively suffering right now. Look at production budgets these days compared to what they used to be. They're basically non-existent. By going full-fledged denialist is to discount the value of music education, production, songwriting, and healthy competition in a given "music scene." The fans aren't the ones making the decisions as to who becomes popular; the corporations, their algorithms, and money are. That's not to say there aren't individual exceptions of great new/young musicians, but the "meta" trend is undeniable.
It’s not stupid to think as Rick explains how kids bought records and they meant more to them than some kid who can’t even make it through the first verse of a song before skipping to the next one.
Correct this guy this video is an idiot
Yet I knew teenagers who couldn’t wait to come home after school to put on Spotify, headphones on and drop in their bed for some intensive listening to their favorite rappers. Listening note for note and word for word.
@@hansmemling2311 Popular artists nowadays aren't as creative though, there is no depth to the song whether it is lyric wise, complex melodies, complex harmony even just a good rhythm. Not that you have to have all of these things, but without any of them a song just lacks something that makes it unique compared to everything else. Take for example blackbird by the Beatles, I have no doubt that Lennon and Mcartney took inspiration from others and the song was not difficult nor that complex, however the message that the song provides is meaningful. Unlike a lot of popular songs nowadays.
For example, Taylor swift writes all of her songs about teen breakups, which just gets tedious after a while
@@mrpotatohead2128 I see what you mean and I agree, it's just that times have changed. The innovation these days is mainly sound wise but that seems to have slowed down. I'm thinking perhaps soon a new era will break. Either shittier or better than this one (concerning popular music ). Time will tell :)
Funny anecdote about blackbird by the Beatles is that Mccartney based it off a Bourrée by Bach but he messed up the notes haha. He transcribed it by ear but made some mistakes. This turned into Blackbird. For anoter rock song based on a Bach song: bourée by Jethro Tull.
It's not that I disagree with you that popular music has grown stale but I still love a lot of popular hiphop so I still find music that I love. Which is why it doesn't bother me that much. If I want more depth in music I listen to classical music, I'm a classical musician/ composer. For complexity that's where I go.
Rick Beato is a goddamn saint and of the last of his generation who does this because he’s too passionate to not do it. He’s in his 60s and he still possesses the joy and wonder everyone loses way before they’re his age.
he’s one of the best interviewers I’ve ever watched, he’s humble, down to earth, and just a solid good dude.
It’s there’s a problem, Rick ain’t it.
this video is argument against your beato groupthink maybe try again? that idea you share w beatoff is just so goofy and inaccurate sorry
Dude stop meat riding and try to look at things form an objective point of view and not a subjective point of view. You’re too focused on why Rick has to be right and why this guy has to be wrong that you’re missing the forest for a single tree and instead are just going down with the ship. Beato does have good points, but like you, he was also too subjective and was too reactionary. Culture has changed and shifted but a love of music has not. The difference is how we consume it and how we learn about it. Sure there are people now who don’t care about music, but there were also people who didn’t care in the 1800s too. Same as the 60s, 70s, 80s, 90s, and the 00s. Instead of focusing on yelling at the clouds, let’s focus on just celebrating that music is still relevant, people still listen to it, and a love of music is something that is never going away.
@@boopsnoot2807 Going down with the ship? Meat riding? I think you read way more into that than any point that was intended.
And referencing people not caring through any previous era is not relevant to today, because they also didn’t have AI creating music and removing the human element from it entirely.
I mean, he's fine, I watch his stuff sometimes, but he can be wrong about things sometimes lmao
your comment is so blinded by fanatism
I don’t like Beato, but I have to admit, he has a point. My evidence is the plethora of “Reaction Videos” where young people listen to rock classics for the first time. Their ignorance often blows me away. My 19-Year-old son LOVES The Who, Small Faces, Queen, Southside Johnny, Ian Hunter etc. Most of his friends think he’s from another planet.
I picked an argument with Beato about how musicians will make their money performing rather than record sales. Record labels aren’t in charge anymore. Todd Rundgren understands this. Beato still thinks you can make money off of record sales. I say it’s MUCH more difficult now than in the ‘70’s or ‘80’s. Almost impossible unless you’re Taylor Swift.
Not only does he have a point, he's CORRECT.
Rick does realise that millions of people enjoy listening to videogame OST's daily 😂
Como persona de la generación de Beato pienso que hoy se escucha más música que nunca, se tiene acceso a más variedad que nunca (no depende de que una discográfica lo publique para poder escucharlo, bendita sea internet) y el aprendizaje y educación musical es más accesible que nunca. No sé si esto e una ventaja o un inconveniente, pero envidio a los jóvenes de hoy. Ojalá hubiera todo esto en cuando era niño y adolescente.
As a person of Beato's generation, I think that today we listen to more music than ever, we have access to more variety than ever (it does not depend on a record company publishing it to be able to listen to it, blessed be the internet) and musical learning and education is more accessible than ever. I don't know if this is an advantage or a disadvantage, but I envy today's young people. I wish I had all this when I was a kid and teenager.
Thanks for this video. I am a 60 year old( Rick’s age group) guitar teacher in England. I love my students, many of whom are 20 or under. But they are creative, intelligent and often love older music as well as new. As for me they are very inspiring to me. And that’s from an old man😎
I love what Rick Beattos channel does, showcasing great music but I do agree entirely with these comments. There are so many great bands like Black MIdi as you mentioned that have gone under the radar in Rick's world which is very insular to his experience.
Other comments here have shown that not to be true.
Lmao black midi is your example? Sounds like a frank zappa b side.
Black Midi was underwhelming, I guess I was expecting much more after all the praise towards them. I find The Warning to be much more entertaining.
As a 57 year old man, Rick has a decent grasp on this. I see this daily how this generation (generally speaking) isn’t accustomed to music you have to listen over and over to get the gold buried in it.
It seems like it needs to be immediate or not at all.
Even popular music from the past will get a glazed look in their eyes as if they aren’t sure what to do with listening to it.
My opinion is that their ears and brains were not “trained” to learn to accept new or more complicated ideas as easily as people who grew up in the seventies for example.
Watch all these reaction videos with young people. Watch as most of them can’t even give a decent review as their brain just doesn’t know what is going on.
This isn’t everyone from the gen z but way way more than from “my” generation where, whether we knew it or not, some of us were getting into some pretty heady music that wouldn’t see the light of day now.
Todays popular music, is corporate music. It’s been this way for decades but it has now squeezed out most any chance for anything creative to come up from the bottom unless it has corporate permission TO be popular.
Follow the money and you’ll see why things are the way things are. And don’t even get me started with the live music scene back then compared to now.
Sheeze. Have you even heard some of the shit kids are listening to these days? The polyrhythms? The odd and compound meters? The microtonal music? Plus the Flynn effect shows that average IQs have been increasing over the years. So kids today are smart enough to listen to many different things without getting married to them. That's the real effect of having everything available to you all the time.
@@mwright80 I can only speak about what I have seen. I have no doubt that there are many many young people that have great ears but what I am talking about as a whole.
I don't know man, has the most successful pop music over the past 60 years not been immediately enjoyable to listen to? It's easier than ever to access and listen to countless hours of experimental, acquired-taste music made by younger people, it just doesn't have the marketing dollars of multinational corporations like pop music (both then and now), and the lucky few experimental acts in the old days did like Pink Floyd, Talking Heads, The Beatles, Kraftwerk, etc. If acts like them started today, I'm certain a good portion of them would not choose to pursue major record label deals of the caliber they would have in the 60s and 70s because you just don't have to anymore to make good money and tour the world playing your music.
That thing about being a super technical player in your own bedroom isn't something Rick is complaining about, what his point seems to be is he'd love these players to get together and hone their skills in bands, get more live music out there. He seems to suggest there is an aspect of their playing and development that is missing, and I'm sure that's fair comment for some. Unfortunately music isn't as valued as it once was and there are lots of other ways to spend your time. I've never stopped playing a video game because the soundtrack wasn't good enough as that is incidental to the gaming experience.
When you say “music isn’t as valued as it once was” what is that based off of?
@@BeachHouse83 statistics around the value of music sales, a lot of anecdotal evidence re the fewer number of people who regularly play an instrument
exactly, i said this the other day. you never see these instagram guitarists doing actual gigs. they arent capable of putting on a show longer than the 30 second clip that they are used to.
@@PhillipGregoryMusic There are few online guitarists, that are also capable playing live shows, but these are usually more niche like the flamenco guitarists. Many online players (and even singers) are just full of hot air.
I am in the 40's and having to buy records or cassettes and listen to them from beginning to end is something that I don't miss a bit. It is annoying listening to this kind of nostalgia that is probably only about him getting old and grumpy. He is right about many other things though like how autotune is destroying todays music for instance.
That is so odd... some of my favourite composers are videogame composers.
I think it would be pretty easy to suggest he is incorrect purely by looking up the views and likes on a few video game OST's.
When it comes to work like those of Akira Yamaoka or anyone who worked on the Castlevania games; really interesting covers by people really loved the music in the games.
Keyword: a few.
Nobuo Uematsu is my favorite, even if the series has gone downhill, the music is still great.
Let's not forget Koji Kondo (Legend of Zelda... Super Mario Bros. .). GOAT
He is right Gen Z has less to offer music than any other since WW2
are you even listening to music from gen z?
I havent been able to hear the whole thing but there is NO problem with Rick Beato, the problem is the world doesnt appreciate music like Rick Beato
Why can't we say that it's Rick doesn't appreciate music like whole world does?
@@dlwn4jsi7n2jc8 because music today in the top charts suck and Rick has one of the best channels out there in regards to playing, production, musical appreciation, interviews, asks the right questions, he is not just a metal guy, that doesnt like other generes he really hears a diversity of generes, so if you grow with good music, you just wont like “peso pluma” even if its on the top charts for a year
@@gastonjaureguix there is no such thing as "good" or "bad" music. Music is completely subjective. You can't prove that some artist makes bad music.
@@dlwn4jsi7n2jc8 ) this
@@dlwn4jsi7n2jc8 . .nothing’s completely subjective in the same sense and way nothing is objectively complete . . But criticism is inherently subjective and objective, at one same time, essential to deriving into betterment, and requires first of self knowledge, and self criticism.
As someone who creates original music and has been a gamer since 1982, some of my favorite all time music has been video game scores. I'm still chasing the Metroid menu theme in my writings...or a game called Columns for Genesis that had a soundtrack from the heavens..up to the modern wizardry of live orchestra scores like Skyrim and Elden Ring which are no different than modern classical composers. How a musician could play a video game and not notice the music to me would be like eating something and not noticing the flavor or taste - impossible!!!
NES Metroid music is amazing, I use to just let the menu play for hours.
@BIZARBIES some of the best ever written!
yep, music in video games is always very obvious and enjoyable to me. i fell in love with the score of jazz jackrabbit 2 as a kid and it (greatly) influences my taste in music to this day.
Video games introduced me to so many new artists. I remember playing need for speed games and learning a ton about new music. Hot Pursuit 2 had me jamming to Rush for the first time. Then need for speed underground came out and introduced me to Lil Jon, Snoop Dogg, and a bunch of other rappers. Of course these artists are huge and I probably would have discovered them anyways, but as a 10 year old kid, these artists were mind blowing. I had never heard anything like it. Still a huge rock and hip hop fan many years later.
Just came across this and 100% agree. Most of the time, it Rick demonstrating his blind spots and narrow idea of what music is/can be. Everything relates to music of the 60s to the 80s.
Hi !
Who is the band playin at 11'50 ?
Thx !
black midi
@@mynameuhhhleg Thx a lot !
Actually it's Torsofuck
At least I can watch a whole video by Rick Beato.
Agree. This is cringe … I’m out of here
I made it to 2:15 in this video.
I'm leaving too.
so your argument against this guy is that you refuse to hear him out? lol, real considerate
being an old geezer I totally missed this. i agree with you. very good. i had a sense of this, but until I saw your video. oh and by the way lots of geezers don't care about music too. on the other hand. I can only wish him continued success, thanks for making this
"Gen Z doesn't care about music"
Most users on AOTY that I know are Gen Z's who are passionate and capable of being critical about music. They even enjoy the most experimental type shit and I discovered a bunch of fascinating artists and genre from them. Gen Z is probably the only generation who can passionately talk about artists like Kendrick Lamar, Radiohead, Swans, BCNR, JPEGMAFIA, Model/Actriz, to classics like King Crimson, Charles Mingus, Chick Corea, Frank Zappa, John Cage, Morton Feldman, Black Sabbath, Velvet Underground, etc. I even learned about genres like Musique Concrète and Onkyo from these kids!
I'm a Gen Z who learned about Genesis from other Gen Zs.
so pretentious artists
@@Miserere860You misspelled good.
@@garbandgulyberdimuhamedow4604 all anglosphere artists. very limited music taste
im 16 and you just described my music taste with chick corea, king crimson, frank zappa, radiohead, and kendrick lamar
as a boomer I agree with your take. There is always good music in any given era. You just have to know where to find it.
RUclips! Too back we didn't have it back in the day!
Rick is a Legend,The amount i have learnt from this guy is amazing!I can't big him up enough!👊
Hi Rick!
The problem is not the younger generation.
The problem is older generations not going out and seeing bands, not buying any new music. Not actively participating.
Whoever has new music suggestions: let me have em.
For considerations, I’m an old guy, who I actively still participating in music scenes.
I don’t see any grey haired folks out there.
Such a bruh moment. I picked up the guitar and learned it only to be able to play the theme for the last of us
cool dude i can olny my plays drums and play my analog synth aka moogs ngl no cap XD
I enjoy his rambling. The further he gets from the point, the more he loses sight of his initial point, the more entertaining he is. He knows a lot, he shares a lot of what he knows, and he bullshits, too. If any of us came up with a basis for a rant and hit record before organizing our thoughts, we'd say contradictory and indefensible things. Besides, he does say good things about contemporary musicians, he just says they're the exception rather than the norm, and ignores that that's always been the case.
@erichope6270 - Spoke like someone who doesn't know shit about music.
I teach kids and they not only can’t name their parents’ favorite music but can hardly name their own favorite artists because an algorithm has chosen it for them and popped it on a playlist they only half listen to while gaming. When I was a kid, I knew not just my favorite band by name, but the members of the band. Liner notes gave us context for everything we listened to. I’d say only K-Pop fans still care about music they way people used to care about music. Ask yourself: when’s the last time an instrumentalist became a household name? The kids are different nowadays and I blame the way music is consumed and the parents. I don’t care how old I sound.
When's the last time an instrumentalist transcended the genre?
listen, i like k-pop, but k-pop fans are the worst example to use for people who genuinely care about music 💀
Rick in no way means what you're claiming. You're doing precisely what you accuse him of doing. Taking things out of context.
NO ONE has more than a singular perspective. You included. Either as a critic or producer of music. I WANT to hear someone's singular style. Musician or critic.
The difference in our music consumption techniques has nothing to do with "love for music". Thats not what Rick is saying. You are blind - and deaf - if you do not see the graveyard that is the music industry today. GEN ALPHA hates it. My son was born in 2012 and is a very gifted pianist/vocalist with a steady roster of gigs. He and most of his friends are fatigued on the cookie cutter productions available for consumption today. His aim is to return to real music and is dying to put out his first album.
His favourite era? Late 70's, early 80's. Go figure. As a critical thinker, I set my mind to finding out if there was an objective reason vs the usual - music in my day was better (what every parent knee jerks to). Why was this 11 yo kid choosing THAT particular era. not 60's or 90's or beyond. BTW his go to for xmas music is the 50's. I just put that there for perspective.
What I came up with was - the golden age of pop music occurred when recording production tech matured but electronic instruments hadn't yet become mainstream. Prior to '78, you can hear the lack luster, low fidelity in recordings still meant for AM radio. Highway To Hell vs Back In Black is a great example of the difference. That small window spanning about 5 years is the golden age. When REAL music got WELL recorded.
THAT'S what Rick is talking about.
Does anyone know who these guys are in the cutaway at 10:26?
Vanilla Fudge
I add - Rick is not saying that all "kids" (a very generic term) do not experience and pay attention to the music as much as game play - and remember the very first thing he said was "my friend asked me what I thought about the music" Didn't you notice the music". This shows that of course he understands that many do - he's talking percentages of regular folks - non music centered folks.
And I also add that I was a professional video game composer for a living for many years - 30 years later, I have had one or two fans personally reach out to me to tell me how much my music meant to them growing up - a few fans in other countries outside of the USA interestingly enough... A few comments from folks online etc. but those numbers are low for many reasons - partly due to the fact that the games I worked on were edutainment games - Not the latest greatest shoot em' up or dungeon crawls. Partly due to lack of information, but I also believe partly due to what Rick speaks of. Of course, I did my best to make the games come alive musically speaking with very limited game space... I know there are many others who were impacted that I shall never hear from, but again we are talking percentages of people who play games. Most did not focus on the experience from a musical perspective - sometimes even those who created the games I worked on did not place importance on music (read below) - that was my job.
Having worked on multiple development teams with other creatives from other disciplines, sometime you will experience how this happens even by the creators - music is almost always not given near as much consideration as the art, story, and programming - except by top developers who understand its importance in creating a emotional experience. And those who do notice or care about music during a title's development, then think they have more expertise in music than those who create it - because something all folks feel they do well is listen and connect to music. This fact makes one think that qualifies them to a higher level opinion regarding specific ideas concerning game music. I have been on the end of this process many a time. Both as a film composer and video game composer.
My observation is the learning curve on game controls and mechanics has increased so much in the last 30 years that this general idea of not focusing on music while playing is unavoidable. Yes, once you get a handle on the game then you can start to sit back and take in the look and feel and sound and music, but initially - more focus is needed to understand what is required of the player assuming the game is designed that way or contains an epic opening cut scene/loading screen music etc.
Those of us who have knowledge of music creation or even find music as a very important part of our lives will of course notice the music more than those who do not. I would say those numbers increase each year as uses become more tech savvy at a younger age - and it is only natural of course that the older folks are more distracted by learning the tech that they are not as familiar with...
I came to say pretty much the same thing, but nah, too much typing. Lol
As someone Rick’s age, I thought the same things you did when I saw the video. In a later video, he manages to lay the blame where it belongs, on the industry, while giving credit to the myriad talented young musicians out there. Maybe he just needs more Gen Zers in his life.
I agree. Are you any relation to Tommy?
@@richardgrier8968 actually, no, even though we both grew up in little old Niagara Falls! We were of different clans. My Tedescos were from just across the Canadian border in St. Catherines, Ontario.
A road in downtown Niagara Falls which leads to the old city market is named after him.
@@NicoleTedesco Wow, that's interesting! Thanks!
Nobody needs more gen z in their life. Gen z needs a whole lot of previous generations ideals to not be such an insufferable disaster of a generation. Basic biology coming back would be a good start 😂
@@Mewtwosmrmime ) what has this got to do with anything?
Ricks right. Today's society in general is watered down.
You know when it was that people started saying shit like "today's society sucks"? I will tell you because you probably don't, it was around 2000 years ago. And i say this because we only have the proof that it was happening at that time, but it's safe to assume that people have probably been doing it since way before. So, with that in mind, what exactly legitimates you or Rick into saying what you are saying? Have you been alive since the dawn of humankind? Were you able to experience every single era in which humans lived and evaluated that the time in which you were younger were objectively better? For some reason i feel like i can easily assume that the answer is no, so please just shut the fuck up. You, rick and all the people who still act like you in fucking 2024.
The Millennial and GenZ generations don't have enough skin in the game to be whining this hard, yet here we are🤷♂️🤷♂️
and you too.....
1. Music is in trouble, artist's can't make money selling recorded music anymore and have to tour and sell swag to make a living. 2. Music is in great shape, we have 500,000 songs at the tips of our fingers on streaming services, on devices we can carry everywhere.
Which is true? Both? For learning musicians, I'm jealous of all the resources available now. Free lessons for literally any song on any instrument. It's fantastic. As a kid , I struggled to learn guitar and vocal, you either had a good teacher for in person lessons, or you floundered.
I couldn't even tune the damn thing: still upsets me.
Musicians throughout history have been broke. Only from the 1930s to 1990s were they able to make money and obscene amounts. But even then certainly not all but maybe the top 20 artists. The top 100 were comfortable and it seems it went down quickly from there.
20 years from now (20 minutes from now), this opinion piece will be dissed too - and so it goes with the passage of time. The need to fight back against not just bad things, but against everything is endemic to our times. If Beato is intimidating at all its because he's older, wiser, and educated. The golden age of pop music as a showcase for people playing their own instruments, their own songs, and speaking to a collective audience is over. There are fantastic musicians living right now, and perhaps some of the most uninformed and indifferent listeners of music as a technical, historical art form. To my ear, this video sounds like someone trying to gain attention by citing someone who already has earned it. Does music appreciation ala Rick Beato add to our rich music culture? I'll argue that it does.
A very good shout mate, it’s just one man’s opinion. I’ve learnt a lot of studio production techniques from him and his channel but do t always think everything he says is gospel, it’s just his view, I’ll always make my own opinions.
I’m a musician, songwriter, producer who spends most of my free time songwriting, recording, performing live. I’ve never really been a gamer but have played and enjoyed playing various games sometimes, I’ve always noticed the music in the games as it sets the mood of the game etc.
In the early 1990’s the Bass guitar player in my band has a Commodore 64 while I had a ZX Spectrum 48k, there was a game on the Commodore 64 called ‘Another World’ this game, the characters and the speech of the characters inspired us to write a song years ago that we still play now called Another World’ the lyrics of the song in parts are from what the characters say in the game.
Manic Miner on the spectrum had really catchy but annoying 8bit sounding music that still to this day goes round in my head! So it obviously did it’s job and stayed in my brain if 30+ years later it just starts up in my head.
Who is the tiny desk band at 13:47?
i remenber you, you are the youtuber that did the essay video on the beatles, great, i like you, i will stay subscribe, keep up
I think about this quite often. Well, about how music has changed through the history of my lifetime. I have been playing/learning music since 1965 when my mother made me start taking piano lessons when I was 5 years old.
To keep from going too long, I find modern music to be extremely boring. I still work with young musicians and I have seen the changes as they occurred. I have to agree with Rick, as time has gone by young people have cared less and less about music. We didn't have AI. We didn't have RUclips. We didn't have Auto Tune. We didn't have tuners to tell us when our instruments were in tune. That's where I see the problem. Young people now do not bother learning about music.
Just how I see it, you're results might vary.
This whole video is just one endless list of semantic gotcha's.
"Rick says kids dont revere music like they used to, but Im a kid and I revere music, so there!"
High school debate champion.
From a snowflake generation kid who even sniggers as he comments,
Can anybody tell me the name of the band and the song around 12:50? Thanks!
METZ
Torsofuck
I've seen this phenomenon with several of the perpetual content creation crowd online; they are desperate not only to maintain forward momentum with regards to their platform/s, but also believe that an essential part of their success is voicing opinions on as many topics as they can even partially link to their main focus. It is a lot like what many have observed in news media. In the 80s and 90s comedians and TV sitcoms and movies would often include jokes about all of the "human interest" stories that reporters and editors would throw in to broadcast news shows. Next thing you know, we had entire "news shows" devoted to celebrity gossip and other nonsense. Once social media popped up, everyone now has a channel and many feel the need to participate. I'm glad that people like Rick Beato make relevant and useful music related content, but I fully expect him to devote episodes to background musack he hears at his favorite restaurants at some point.
I don't see why he would talk about muzak. ( arguably the top 10 Spotify list is very close to musak) The channel has evolved over the years until now it seems the legends are standing in line to get interviewed.
I’m pretty much Rick’s age. My Gen Z daughters love music and actually play albums start to finish, sometimes on repeat. I don’t think anyone is listening to music less. Music is purchased and collected differently. More playlists, fewer albums, more streaming, fewer physical albums on CD/vinyl. Artists and labels are recording, producing, selling, marketing, promoting and sharing music differently but the same applies to TV and movies. Genres and subgenres have multiplied exponentially. There are more rock virtuosos today than ever before: they just aren’t necessarily in the top 40, just as jazz artists weren’t in the top 40 as much after the advent of rock ‘n roll. How, when and what style of music younger people consume - and how the “music industry” operates - might have changed, but people are as much into music as they ever have been. In the latter respect, there is nothing new under the Sun. I must admit that I am mostly stuck in the music of my youth - as people generally are. But I have the ability to acknowledge that this is a matter of generational taste. My late father loved 1950s and 1960s music, I love 1980s and 1990s music, my children love 2010s and 2020s music. I’m not going to be one of those grumpy old people who thinks “my era” was “better”. It was just the era in which my generation found its soundtrack. It’s no better, no worse - just different.
You seem to be reading a lot into what Rick says and what you believe he is implying. And as for titles of RUclips videos- do you really take them (from anyone, not just him) as anything other than a teaser to get people to click? So why does his perspective irk you so much? At the end of the day, he has as much of a right to his opinions as you have a right to yours. Neither of you is entirely right or wrong. But the difference is, he's not attacking you personally in the way you're attacking him. In the time you spent making this video slagging off Rick Beato, you could have made one supporting some of the underground bands you alluded to. Focusing on what you perceive as positive, and then to present it with passion, is quite entertaining compared to a personal attack on someone just because they lived through a different period in time and have different experiences than you. So what if he's not keen on Gen Z's music? Does it really matter? 🤔
@@newshoesbigblisteri think you replied here on accident
but i disagree, there is a difference between esthetic judgements and value judgements ("i don't like it" versus "it's bad"). beato seems to make the latter kind, and the point in the intro of the video was that he (inevitably) uses his clout to give weight to his opinions, and his opinions are objectively damaging gen z's reputation, unfairly, and generally promoting inter-generational conflict. that's why a video response like this, directed to the person, is absolutely justified, in my opinion.
@@calingugaSo he's singlehandedly responsible for any poor reputation of GenZ?
Ricks interviews do kick ass for us gen x'ers . And your to woke they them..😂
@@calinguga ) THIS
Rick is correct. You're a music teacher, and you don't get it. Truth is truth, and you are proving his point.
'Not to sound like a youtube essayist' - *proceeds with a 15 minute youtube essay that sounds extremely youtube essayist*
As an old man who actually made a living all his life from music, I can you that Rick’s perspective is sound.
Just because you see it from another angle, it doesn’t dismiss the history and reasoning that my generation has in regard to music.
Musically speaking, we’ve devolved.
It’s crystal clear and the people who ignore that have simply exercised their rights to have “alternative facts”.
if rick beato was 14 he would be the annoying kid saying today music sucks