Find me on: www.kingkogi.ca and KingKogi on RUclips if you'd like. Thank you so much for the many wonderful years, Eatyourkimchi Community. I'll be on@KingKogi from now on.
💞 I haven't been responding to the comments, but I have been reading them. Thank you for sharing your wonderful stories about when you found the EYK channel, your favourite segments and moments, and the kind messages. It has been extremely emotional, but the comments have been helping to bring a smile and to remember many warm memories.
Thank you for making this video, I'm sorry it was so hard to make, it made sure I knew where I can go to find you so I don't miss your new channel. Thank you for sharing how you feel, I appreciate you for being willing to be so open and vulnerable and talk to us about such a painful and raw subject. I'm subscribed over there, and i can't wait to see what amazing new memories we can enjoy together as new opportunities come. ✨️
Grew up watching you guys through my teenage years. And now I’m a grown ass adult in my mid twenties. Whilst it’s been painful watching the transition, I’m happy that you are moving forward and closing this chapter. It’s a part of the healing process and I hope you find peace from it. Thank you for all the memories you made on this channel for us!!
I was in high school (2009) when a I got into K-pop and in my country it was really unpopular at the time. I watched all of your videos back then, it was a way to connect to people who had the same interest as me. I’m thankful for all the happiness you brought to teenage me and I’ll cherish all this memories. I wish you all the best you deserve it ❤
I cried so much watching this.. it’s the closure I didn’t know that I needed and I’m grieving the loss of the past with you Martina. It feels nice to genuinely mourn the loss of this channel after so many years of watching you guys. And I’m proud of you. I’m so proud. I’ve started watching all of the king kogi videos and it gives me the same nostalgia as the EYK videos did. And I want to thank you for that. I look up to you so much for the strength and dedication you have.
I wanna feel for Martina but the way she quietly paints Simon as an awful person for wanting to post here makes me extremely uncomfortable. Couples share businesses all the time and they both could've used the name to benefit them both, but Martina doesn't want to compromise at all. Imagine if all brands did this when relationships fell apart my lord... It's childish and immature tbh.
@@90210bryan i cant be the only one who thinks Martina was being v careful with her words and not "quietly painting Simon as an awful person" as you have claimed. What i saw was her explaining objectively how and why her time in contributing to EYK channel has come to an end. In doing so it mightve highlighted some unexpected actions from Simon, which was only fair because it contributed to her reason of leaving. I say its fair because she never did it in a way to stir things up, only for things to settle down. Both of them have gone thru so much individually these past few years, and aft thinking abt it all, seeing how u called Martina's actions "childish and immature" only explains how little u know about EYK content and the importance it serves to the EYK community. Sir, u cant just expect NIKE or Adidas to go thru a major mess and then not be uncomfortable/questioning when it starts to showcase n promote Chinese medicine. Like whaaat?
@@90210bryan I think if you check out King Kogi you can see who the driving force behind the creativity EYK Studios is/was tbh. Like the exciting fun things Martina is doing over there VS... book club. I don't think it's on brand and tbh Simon uploading stuff getting 10k views is an indication what the audience wants vs King Kogi thriving. Wanting an archive of a past life honestly would be the best bet, but as what's happening here. Simon now owns it(?) -since Martina is done here - and is uploading nonrelated stuff. I'd be upset too if it felt like my 10+ life long baby is just... not being 'ruined' but not on par of how you want it to be left. He can go run his book club on his own page. Martinas stuff is still related to EYK so I don't see anything wrong with her doing shorts ect. Just my two cents but IMO I don't think it's fair this is the result of EYK studios is that unrelated content is being uploaded by one party and not really respecting that it's over and could become a perfect archive/time capsule.
back in 2011-2012 no one around me knew what kpop was, and I felt so alone until I came across EYK. Thanks to you I found an amazing community, full of laughter and good memories that I'll cherish forever. I'd hold what EYK was very close to my heart. I'd also like for it to keep being an beautiful memory archive. Thank you for being such an important part of my 20's ♥ I'll follow you in your new adventures, you have all my support Martina ♥
Same! I've grown up watching EYK/EYS/Martina. I loved seeing their adventures but I agree with Martina that it's now time to leave EYK in the past with all the fond memories we all hold and move on. Still a life long nastie and still enjoy everything Martina puts out on the King Kogi channel 🐷✨️💖
I’ve been here so many years and it breaks my heart to see you cry, Martina. This page was so critically important to me for so many years. You helped me escape my abusive family by giving me hope and dreams to look forward to, and you helped me navigate my disabilities and mental health. I love you Martina and I will follow you anywhere. I wish this wasn’t being held against you. You deserve this page, without a doubt, and for it to remain sacred. But you deserve safety and a fresh start too. It’s so unfair that you’re forced to leave this page/community when it was your baby and family, but you are so SOO loved by us. I’ve already followed you on all the new pages 💕
I even made it to, and want to live in, Korea because of YOU 🥹 You gave me dreams I never knew I had or needed. You changed the literal entire course of my life, and I wish I could hug you and comfort you and thank you times a million. You mean so much to me!! And I’ll continue to follow you elsewhere 💗
This is so relatable. I can't believe how much laughter, hope, admiration, and joy this channel brought me. It introduced me to Kpop so many eons ago and it was so wonderful growing up with it.
You're 100% right, Martina. Your initial vision for the future of this channel, and the progress of your own, is how it should have been. That's the classy/dignified way for EYK to continue to exist as an archive of videos that people can come back to enjoy again and again. That's the way it SHOULD be, but as you said, it's not possible to control what others do. "It's the ones who can't let go - of fear or anger, lust or greed, vanity or pride or power - who are most at risk of becoming corrupted...." You've chosen to remain uncorrupted, Martina. I'll see you over at King Kogi, that's where the true spirit and heart of EYK lives on.
EatYourKimchi made me so happy and got me out of sad times. Will cherish all the great laughs and memories I gotten. King Kogi kept that happiness alive and I’m beyond thankful. Beyond excited for the new year and all the big things for King Kogi 💕
Martina, I’ll miss you posting here. I’ll continue supporting you on your other channel. Please stay strong, and continue being who you are. Your ladder’s been built so keep climbing.
Mixing business with relationships is hard enough without being so in the public eye during it...I can't imagine. I went through a divorce in 2020. It wasn't messy and I thought we were friends. He deleted me from fb once he found a new gf. People are unpredictable. Martina, we agree...best to finally let it go. We're with you.
@@cheesejkliop I figured as much, but he was a very Poly/ open relationship kinda guy, so then he would not be living his "true self" He also had our cat - which I now have - as his profile pic up until then.
I'll always come back to watch all the old videos because I have so much nostalgia in them but otherwise I guess this is goodbye to my subscription to eyk. Thank you to both Simon and Martina for what you built and I'm sad to see it end but I'm excited to continue to get similar content to what I initially subscribed for over on King Kogi!
Martina- you left the sea to fly. And it's so much nicer floating through clouds, even the stormy ones. Thanks for being the best Captain and for taking us along 💙
I met you and Simon at the Orange Region Nasty meet-up in California. You were both so sweet and sat at each table and talked to all of us. I gifted you guys a crocheted doll of each of you that I had asked my sister to make. It brought me tons of joy seeing the dolls in the background of videos after that. Thanks so much for everything you’ve given to all of us Martina. ❤❤❤
"Soy un dorito", if you know you're an OG , But seriously i would like to thanks you Martina (Simon as well) for taking me on this fun trip that was ✨eatyourkimchi✨, From 2010 to 2022 , from a 13 year old to a 25 year old , you guys, it has been a pleasure to be part of this community and im sending lots of love to everybody for those great years ❤️💜💗 and i hope for the best in the futur .
Martina you are doing so well girl. I always loved your content on Eat Your Kimchi and I love your content on King Kogi. As someone who is also going through the end of a 14 year relationship, this shit is hard. But you are putting yourself out there, you are creating wonderful content. Keep shining, see you on King Kogi!
Such a sad and bizarre situation. However it is no surprise you handled it with such vulnerability, honesty and grace Martina. Looking forward to supporting you going forward on King Kogi.
You're right, there ARE so many amazing lovely memories on EYK for us all 🥰. And love the archive idea, we soo appreciate having the old videos to look back on too. Thank you for the closure 🙏. See you over on King Kogi as we all move forward together!
This saddens me so much. Haven't watched the channel for years but I remember what a lovely couple you used to be. Praying for this new chapter in both of your lives. I hope you both found healing.
Oh Martina, I can't begin to explain how thankful I am for all you've done for EYK. My childhood on the internet (LOL 😭) was made so much fun thanks to you and your ideas and all the EYK videos and memories of the past will always be dear to me. You're right, it's all here archived for us to look fondly back on. As I grew up I realised that life can be really unpredictable. What happened to you guys is unfortunate, but I am so incredibly proud of you and your journey through it. Thank you for making this brave and courageous decision and I hope you know there are sooo many of us who will still be with you on King Kogi 🥰 You're one of my biggest positivity inspirations and I hope you will always stay true to it. We love you so much ❤
Truly, thank you for making this an archive channel. I wish Simon would do the same😭. Simply just to save the memory of the channel. I'm so thankful for your hard work, and emotional sacrifice 🙏 ❤️.
And with that, I’m unsubbing. I unsubscribed when you said you were departing the channel before, but then you made the choice to make some new posts on here, I subscribed again. But if you’re making the choice to no longer post here, then I’ll permanently unsubscribe. I have been following, since the start of the channel, and I was here almost entirely for YOU, especially when I found out our disabilities aligned. You’ve helped me through so much, and I know for a fact that without you, specifically YOU, Martina, I would be dead. There’s no question of that. I followed KingKogi as soon as you put that up, and I’m happily on the Patreon. You’re a light and joy in this world, and I’ll always follow your journey, and support you. 💗 Goodbye, EYK. It’s been fun.
I was around 15 or 16 when I came across your channel. I'm 32 now and I'm so thankful I gave this channel a chance. I learned so much from food, culture and language. I fell in love trying kimchi for the 1st time, black bean noodles, gimbap and so many more. Thank you for everything and I hope you and Simon have an amazing 2023 ❤️❤️🥲🥲
You are a class act Martina. Been a fan of yours for 10 years! I've been following your King Kogi account for a while now. Looking forward to seeing your future adventures and wish you nothing but emotional healing, health and happiness in 2023!
I’m just so happy that you are vocalizing these feelings Martina. I still very much love and respect both you and Simon. You gave and shared so much of your lives with each other so it’s UNDERSTANDABLY hard. I wish the best for both of you. ❤️
Y’all made me come out of my bad depression in 2016 but I’m glad Martina is smart enough to realize when it’s time to leave. 😁😁 Martina I followed as soon as you started your channel because that’s what I enjoyed about this. I was hoping this would just be an archive I go back to old FAPFAP videos because I enjoy that 😁
It’s so sad that Simon is still posting here. This should be an archive. Because it just taking the channel we all loved and tanking it to the ground. I’m with you Martina in King Kogi. Onboard with your adventures.
Where were the complains when Martina was posting and Simon wasn't? Even posting a King Kogi Trailer in the channel. I don't get why Martina thinks that Simon isn't allowed to use the channel the same way she has before King Kogi grew.
@@prolilr I believe they both had an agreement to try out providing content separately for a time to help ease the community into the new phase and also build up support for both to eventually move on to other channels, platforms, overall projects etc. At a certain point, I believed that everything was being set up to be archived to maintain the EYK brand and be a time-capsule for many of the amazing memories for the community. Simon's continued posting on content that isn't very much in-line with the brand and his affect is what has greatly disturbed and alienated viewers and other community members while Martina's content has stayed true to the overall brand ethos.
@@prolilr Probably because Simon's videos are creepy and Martina's are funny, cute and entertaining like EYK is/was because she did all the editing and music
Thank you that it was decided to have Eatyourkimchi be kept as an archive. as a family, as a community that you always come back to and to remind you about the joyous memories you have shared. I'll sure come back and will support your works. Biggest hugs.
this youtube channel helped me so much in highschool when I was this lonely kid loving asian culture. Martina you were the first person to put language to mental health that I couldn't put into words, that's saved me more than once. Your struggles with your health and having a partner that still chose you even though that can be so hard. It made me believe in love again. I still choose to hold onto that even belief even though things have changed. I almost got to meet you two at your cafe in korea but came too late, maybe I'll meet you in Japan sometime Martina ❤ There's still hope and I'll treasure my memories of this community. The futures gonna be bright for you Martina 😊
It would be healthier if Simon creates his own RUclips channel and not use the EYK channel. Better to build your own space and brand than change something precious to what it's not.
They should have done that a long time ago, rather than keeping the EYK channel for dealing with Japanese content and switching it from Korean content, which was not in the community's best interest.
Oh my gosh the “you so nasty” at the end of the video 🥺 I haven’t heard that in so long, it brought back so many memories and inside jokes. Thanks Martina
i'm about to get divorced soon. feels like shit but i need my peace. hugs for martina and everyone going through tough times. we'll get past this. love you.
You are a class act Martina ❤ it’s sad what this channel has become. I will definitely follow you over at King Kogi! And Simon I do hope you respectfully archive what was a SHARED channel and start your own. The new content is strange and so unrelated to the vibe of this channel. Thank you Martina for so expertly balancing professionalism and vulnerability, you’ve made a good example ❤
We love you, Martina! Thank you for your honesty and for such a sendoff. I’m so excited for the future of King Kogi (and to finally buy one of the Strawberry milk hoodies too)
Martina, thank you for being honest and keeping true to what the channel has been about. I saw your thumbnail and clicked on it. I’ve been subbed to king kogi since day one 😉🤗
You guys are absolutely allowed to continue on with your lives, as well as your online presence, in WHATEVER way feels healthiest to you. I think taking a step back from your personal lives is totally valid. I can't even imagine going through all of this *online*. Know that you are loved and cherished. I wish you both all the best on your new, separate journeys.
Eatyourkimichi really launched me into my love of kpop and asian culture. I already follow you on KingKogi and while it is sad that you are leaving this channel I am happy that your going on your way and doing your own thing. We're here for you and support you and this is just the begining of a new and beautiful adventure. Fighting!
This channel helped me so much through my teenage years, being a lone kpop lover in highschool and being so fascinated with Asian culture. Thank you so much for everything you've put into this. I can't imagine how difficult it must be to give this up, it's like your baby! I subbed to King Kogi the day you made it and now I'm so happy that you're making your own path now and creating a wonderful life. I'll be supporting you every step of the way. Love you Martina!
Simon continues to post on the EYK page because it has a large following that hasn't moved over to his new page. I imagine it must be daunting to a successful content creator to suddenly find yourself without that level of success. Hopefully he realizes how damaging this is to the community and to himself, and gracefully bows out and tries to grow his own brand.
Totally support your decision Martina! Thank you for all the fun times and memories. I also appreciate all the new memories you're creating on the King Kogi channel. 💖 Best Wishes!!!
This community has just lost HojuSara and it has reminded us how precious these moments we get in life are and I hope we can honour ourselves and others memories from this moment going forth. Love and Peace
YOUR videos are what feel like home now, so I’m going over to your new channel and unfortunately leaving this home I’ve known for so long, it doesn’t feel the same and that makes me sad but I’m so glad we aren’t losing you. Sending you SO much love my friend. ♥️
The way that Simon has taken over this channel, changed the location to Portugal, and tried to make it a way for him to personally benefit from the end of your relationship is nothing short of vile. I'm glad you're washing your hands of it.
@@SS_DT why are you exagerați g and seeing only negative? Simon grew so much as a person. He îs True to himself now. He never used this relationship for any personal gain, he suffered greatly. Martina suffered too. There is no easy split but they both needed it. Simon lost his identity în Martina, because he was inlove and he wanted to do everything for her. But this slowly started the rupture în their relationship without them realizing it.. Simon is finally în a much healthier, matrue and autentic place. I don't get your hating for him. Is like you are looking for a scapegoat, a villan of the story, and there was none. They both suffered, both made mistakes, and this Channel was Martina's influience form the begining. Mărit a chose to let go of the past, i am proud of her too. It gets too painful to hold on at soem Point. Now she is doing something similar some where else. Simon chose to continue on antoher path. How is he vile and evil? This Channel was beloging to BOTH of them from the BEGGINING. don't act like Simon stole something from Martina, that idioți thinking from your side. It was both of their propriety and they chose what todowtih it, so get over yourself 🙄
@@marishkaspirit Nah, you can get over yourself, instead. I appreciate your desire to defend someone you like, but Martina's content and location required no change or disturbance to their audience. The majority of people, including myself, had no idea there was conflict between them, because Martina never brought it to RUclips, their primary platform. Simon got butt hurt over Martina's social media and brought it to RUclips, causing a massive divide, and disrupted the location and content of their channel. Objectively speaking, he is the problem. He's the one who should have left. In fact, he did, agreeing to keep EYK as an archive, but was too greedy to leave the massive following generated by their FOOD content even though he wants to talk generic philosophy and book club content. Without any influence from personality or intention and just based on objective action, he has been selfish, greedy, and petty. None of that is Martina's fault.
@@SS_DT Martina never bought up their problems to the public? You either are delusional or yiou aren ot informez of the entire story. Mărit na wrote on social media about their problems is a very ugly way în a long meessage. She later appologized, realizing she should have never bought intimate things and speak this way, and that it was an impulsive moment. She at least aknowledged it, but Simon didn't spoke about it with the public, his reaction was never to Hurt her back. If anything, he never said something bad back, and Martina realized herself her mistake, at least that. If you start accusing someone and taking sides, better have the full story. And now you can really get over yourself. You write about him and you don't even really know what happened between them. Please be a decent human been and inform yourself before throwing Stones. Incredible, your level of ignorante. And once again, why you try to find a villan here? I am not defending anyone, if we Point out things let's be just and honest: they both made mistakes, they both got very Hurt, they both tried their best to become better. Like i said, i am baffled of the level of ignorance and unjust bias here. I get you are Martina's fan and now you try to blame someone for this and found an easy Target on Simon. I was a fan of both of them and i can't stand to see when people aren bot even well informed and they get their pick forks redy to stab, like you. I am not defending Simon and denigrating Martina, I understood both of them had a hand în their de orice, they both tried and it didn't work, and now even if we didn't liek to admit it, they are both better people separate. Simon matrued and found his own voice, he lost his True self în The relationship and it became heavy for him în time. Martina wanted also to pursue other goals, it was her dream to live in Japan, Simon just followed her there as her partener. But when you lose your identity and you don't feel comfortable anymore în that country/place, little by little is eating at you. They both realized they were not compatibile, and it sometimes takes a long time to open your eyes and is hard to accept it because you don't want to lose what oyu built. Simon involved himself în this, he lost alot of weight and was în pain, Martina was also în alot of pain, she wasn't putting make up she looked liek she cried. Their pain is not for you to choose sides, this is not a boxing match. This is a relationship fallingb apart, and sometimes none are at fault, or both of them are. Is your vision really that narrow, do you see things în Black and white only? Maybe one day you will mature and realize things are not that simple and people are more complex, imperfect and unpredictable. Next time get all your facts right first, then judge all you want
Thank you for literally shaping my childhood and teenage years, regardless of what both of you do, i hope that you are both happy, as happy as you made me for years and years. Love you both💗
I'm crying too 😭 Please let the EYK channel remain forever untouched as an archive. It reminds me of one of the best periods of my life when I look at the old K-Pop videos, and I would like to still be able to come back from time to time and reminisce about the good ol' days.
I started watching EYK when I was 19 and in a really bad place, and you always made me smile and gave me hope that things would get better. I'm hugging you a lot and thank you for all the memories, I'm already subscribed to King Kogi so I'm happy you're not leaving the internet. I'm unsubscribing to EYK as I was remaining just to support you. This will still be an archive for us.
Love you Martina. I went through one divorce with a child and it was the hardest thing I've ever been through. I can't imagine having something shared and having to hear things like this pop up. I started watching you and Simon 12 years ago when I was in college because I MISS Korea so much (my family is there&tickets are expensive). And I loved the old content. When you and Simon divorced it was when I was planning my wedding and I got so scared of getting remarried. I cried with you. I'm sorry things didn't go as you hoped, but like you said you can't control someone else's behavior, and you need to do what is best for you. &Simon, if you read this. Just know I'm praying for both of you to come to a time of peace. Ik you're both still hurting. &I'm praying God takes whatever past hurt their may be and restores you both.
Wait what happened? I watched this channel a lot in high school but haven’t seen content from it in several years. What’s is Simon saying? And they got divorced?
@@Iheartfairytail3 he’s just been posting videos here that are completely mismatched to what EYK is about. He has his own channel, but he seemed to be using this channel’s size for his own, new thing. A lot of comments were asking him not to post non EYK related stuff and to keep the channel as an archive, but I don’t think he cares to do that. A channel with 1.2M subscribers is a hard thing to let go of, but also it felt kind of scuzzy that he doesn’t seem to acknowledge what the community wants for the channel. We didn’t come here for book reviews or mindfulness or whatever he was posting.
I somehow got reccommended this vid, I have no dog in this race but Simon seems strange and the fact that he's taken the channel is even more odd. Especially, the video posted after this about "constructed emotion" what is he implying? ..... Wish you the best at King kogi!!
Martina, we love you so much! Thank you for being so genuine and sharing yourself and your life with us. I've been following EYK since 2010 and your journey from Korea to Japan, back to Canada, etc. I've already followed you on King Kogi, but I am sad to see you leaving this and essentially closing this chapter of your life. I'm sure those of us who have been here for a while will continue to support you. Thank you for being an integral part of my younger college years and introducing me to so much Korean culture and Kpop. I'd love to see you reacting to some of your favorite 2nd gen Kpop groups coming back now (Kara, Girls Generation, 2PM, Bigbang). Merry Christmas, Martina! 💜💜💜
❤❤❤ I have been following this channel since I was in high school. Around 2009 😄 Dating myself a bit, but it has meant the world to me growing up and becoming an adult with you guys! I have lived in several countries- briefly even Korea- and have taken your advice to heart so many times (throwing out the bins when you move somewhere new is shockingly difficult 😂😂 Thanks for the head's up). The EYK era has ended. But I am glad you are leaving it up so we can re-visit old videos ❤❤ K-Pop music mondays were SO much fun!! And the core of my k-pop knowledge 😂 I started crying watching this. EYK has meant so much to me over the years 🌈 In particularly when I got sick and didn't know what to do and how to cope. 🌈 i am so glad i already had you and the community 🌈 But things end, and others things begin. Excited to continue the journey on King Kogi ❤❤❤❤
My divorce is about to be finalized in a couple of months. It's the worst thing I've ever gone through. Married a good friend that I'd known for years, we were in a relationship for 13 years (married 11 years). Nothing compares to losing someone you've had that much history with. I understand your pain, can't imagine it being all over the internet :( sending so much love your way
I started following this channel at a time when it was seen as weird to be a kpop fan...esp here in Texas. It gave me a safe space to not feel so alone. And you guys even got my mom to broaden her mind & start to understand why I loved kpop as well as why I was so interested in Korean culture. So I will forever be grateful for the fact you 2 decided to share your lives & take us on so many adventures. Breaks me heart that things ended the way they did but I'm glad to see everyone thriving. While goodbyes always hurt..I definitely agree this page should end on the most positive vibes that it can so we all can have a save place to come back to whenever we wanna remember the good old days.
You probably don't remember this, but back in 2018 or so, my spouse and I ran into you at Kyoto Station. You guys were rushing to your train so you didn't have much time, but you still stopped for a moment. You complimented my ex's blue hair and my pink suitcase and we were both just kind of jazzed about that for the rest of the day. That trip was actually the end of our relationship. We had "the fight" while we were in Kyoto actually, and ended up filing for divorce a few months after. There was a lot going on while we were in Japan, a lot of arguing and long-simmering things bubbling to the surface, but that moment was still an unambiguously positive part I look back on fondly. The ensuing year was the most difficult period of my life, and seeing you go through your journey, I felt for you so much and related to your struggles a lot. You've handled yourself with strength and composure, and seeing you setting out on your own path has been amazing. I'm so excited to see where the airship takes you, and I'm happy to be along for the ride!
The newer awkward stuff on here is so unrelated to the channel's original intention, it makes me relieved that Martina is strong enough to create a healthy boundary despite the nostalgic love she has for all her hard work put into the channel. I'm grateful that our journey can continue through @KingKogi magic. 💕 You made the right decision hun. SO PROUD! 🫂
Eat Your Kimchi was one of the first RUclips channels my girlfriend and I ever subscribed to- 8 or 9 years ago. Your videos in both Korea and Japan were both motivating, and helped a lot when we eventually moved to Korea and traveled Japan. It's sad to see what has happened to the channel, but I definitely think you're making the right decision. I know I'm not the only one hoping that Simon does the same. I know he's on his own path now, and I wish him well, but all this bookclub nonsense is not even remotely what this channel was all about. I'll definitely cherish all the old content- but I'm looking forward to continuing on with your King Kogi journey. 😊
@@wingedcynic2024 It's not a jab. It's the truth. As you can see from most comments on both RUclips, and Instagram, most people feel the exact same way.
Is the problem really about book club and fitness content? If it is then i don't think it needs to be villainized or something.. unless he really did something (and confirmed to be) heinous
Well said! Thank you for your kindness to your viewers and the closure - is it weird that your words made me feel like I could move on now, too? Hoping this channel is allowed to be preserved for what it was at its best. I haven’t been able to come back to it for a good while now, but would love the chance to revisit old content. Bon voyage, Martina! Can’t wait to see what you get up to on King Kogi ❤️
My husband and I started watching this channel a decade ago... Back when we were in the process of adopting our son from South Korea. I want you to know that your videos filled us with joy and anticipation during that looong, torturous wait. Then, we would watch together as a family. You guys have meant so much to us. Thank you for being so vulnerable and sharing so much of your lives with us. You didn't have to, but it was so fun. Thank you from the bottom of my heart!
It was a fun ride Martina, with EYK fam! I remember watching your videos back in high school, and here I am now, already in my mid twenties. Haha. Good luck on your new journey Martina! We will definitely support you in your new page!
Awww 😢😢! I missed seeing you Martina! It just wasn’t the same without you. I really want to give you an online hug! I know EYK was a child for you guys and now it’s so sad for this to happen after all this time. It’s a period of mourning I agree. Nothing is permanent and hard to accept. I’m so proud for you being so brave and being so open about your raw emotions here. I’ve watched so much of your videos over the years and I miss it so much especially Spudgy!
I cannot express how much of an influence EYK was on my adolescent years and my love for Korean culture. I don’t even think I would have become such a die hard SHINee fan if it wasn’t for this channel and here I am literally 10 years later still following the group and watching k dramas on Netflix now! I remember when there weren’t K BBQ restaurants or any Korean restaurants near me. EYK was such a safe and happy place for young people like me to expand their worldview and learn about new cultures. Thank you, Martina. I appreciate and support your new journey!
Thank you for everything, Martina. I can relate to many of the comments here, having been a follower for almost 10 years. Hope this new step gives you closure and lets you move forward with more exciting adventures. Overall, thank you for thinking about your audience, as this is honestly giving closure to many of us too. Best of luck, will continue following you on King Kogi ♥️
Martina, you are very beautiful and I just have to say, I really enjoyed the Eatyourkimchi content over the years. I wish you and Simon the best in your personal lives and hope you prosper in your creative endeavors both on RUclips and anywhere else.
I haven't checked out this channel for a year, and when I saw the newest videos, I was so confused. Luckily, I bothered to scroll down and found this video. I didn't realize how much I needed this video, thank you so much. In short, I will watch the older videos on this channel, but will be looking for the new content on King Kogi. It's more of what I'm familiar with and love. Thank you for such a heartfelt goodbye. It is truly appreciated.
Such a smart move, it's been very odd for Simon to create posts that have nothing to do with the channel that gained the subscribers for a specific reason, that was not self help. I'm so excited to see your new channel grow!
This is what healing and maturity looks like. I will see you over on King Kogi where I'll continue to support your content! Sending love to you, Martina.
Don't cry because it ended, smile because it happened. Your channel had brought me joy during my darkest days. EYK wil always be part of my memories as it is in yours. Nonetheless, it is understandable when it's time for you two to move on and create new happy memories on your own paths. So here I am, wishing you (and Simon) the very best, and cheers to new and happy journey ahead. 💙
Thank you for the heartfelt update. I've been with EatyourKimchi for years. I know things are hard for both during transitions. Stay strong and believe in yourself. There are no wrong decisions, there just decisions that did not work out. So no negative vibes or hate on yourself.
It’s seriously weird that Simon is still posting. That should all be on his individual channel. He’s probably salty cause no one is joining his book club so he wants to post them to the channel with more subscribers…psht. It’s sleazy.
I always think about getting the chance to hug and thank you both for existing when you were in Houston for your EYK Tour in 2015. You gave so much to me, that I found myself living vicariously through Leigh, who used to be by your side, helping you in Seoul, and was also from Houston. Fast forward to today, and I'm too busy for kpop but not too busy to make plans to live in Seoul for a year (especially after taking a trip out there and loving every moment of it). To make it there, a lot of change needs to happen first. Change (aka growth) is painful, but it's so necessary for the next journey life has in store for us. So proud to see how far my role models have come and continue to grow. ♥️
It's okay Martina, it was a great journey with this channel. I support your decision to go your separate ways. I will continue to follow you on KingKogi!
Martina: Thank you for the closure. I'm sorry you've had to leave, but thank you so much for caring for us as a community. I can tell you have genuinely taken our feelings into consideration with the fact that you've tried to maintain the same vibe on this channel - instead of taking a somewhat abrupt and odd path of changing to strange, esoteric content. I've been flying with you over on King Kogi, but I will be able to finally cut ties and no longer have that cycle of excitement then sometimes disappointment seeing an EYK notification pop up. It's all up from here!
Eat your kimchi will always be associated fond memories of growing up and feeling like I found my community. I love you and will see you over at King Kogi!
this channel helped me so much for my own Japan travels! so many restaurants i visited that you have recommended and i loved them all!! even a restaurant in Barcelona 😁 will be forever thankful for this incredible time watching you in Japan and would love to come back from time to time to look back at the old videos 😁 sending love and hugs your way!
Martina I just want to say that I connect and relate to you so much during this time. Right at the beginning of 2020 I had to end my 13 year friendship with my best friend, whom I was closer to than anyone in this world. Transitioning out of that friendship was one of the hardest things I ever had to do, I was bitter I was sad I was alone. But I finally feel like I am at a place in life now where I can look back with fond memories and let it be as it is in the past and not harbor on the negative. Eatyourkimchi was a happy place for me, as I’m sure it was for you, so I am happy now that you can finally look back on it now from your new life as well. I will always follow you on your journey
I am so sorry to see you cry, but I realize there aren't many other options for moving on. I must have found this channel 12 or more years ago, around the time of the Shinee Lucifer video, or the 'Why I love teaching' video. I was hooked from that moment on, I've driven people nuts with watching your videos and then having them watch them with me together... because well that was 12 years ago and I was really excited to share my love for Korea and I thought you showed that excitement so well in your videos. 10 years ago 2 of my friends and I visited Seoul and we joked so many times about running into EYK, we were there in that hot summer of HOT SUMMER and Gangnam Style. It is so odd looking back that we were weirdos back then and it felt so amazing to see EYK on youtube and nerd-out together about everything. I was 22 then and now 10 years on I am glad to say that the Indie Playlist has made me into the Kpop snob I am today. Thank your for everything. Wishing you all the best for the future
💜 I watched EYK back when I started reconnecting to my Korean heritage as an adoptee and before I lived there for a bit between 2013-15. I’m glad you were there (virtually?) for such an important time in my life. But it’s also awesome watching you move on to the next exciting chapter of your life and start your own new thing. That’s pretty badass. Love the new channel btw!
As a long time follower of Eat Your Kim Chi I'm sad to see you go Martina but happy that the spirit of Eat Your Kim Chi will live on in your new channel! Happy New Year to you and all the best. Hopefully the channel can remain an archive, it would be nice if Simon respected the audience and didn't post his personal stories and book reviews on this page and did something more 'on brand' but lets see if this comment doesn't get deleted for expressing my honest opinion. Big hugs Martina xo
Martina, my love for you is not linked to the the brand, but for you as a person. I am sad to see you hurt, but I am so excited for your future. All of my good energy and love is being sent your way.
I have been mostly a lurker for about 8 years and for a long time your videos have been kind of me living in Korea vicariously through you and Simon. I spent about a year in Korea and it was one of the happiest times I've been in my life and being able to experience it again through your channel was amazing. As you both moved to Japan then Canada then you returning to Japan and Simon moving to Portugal it has been a journey and watching you both grow. I will miss you both as a pair but I understand your differences between with you both. I hope Simon honors your wish and although this is probably the first and last time I'll ever comment on this channel, thank you so much Simon and Martina for the memories.
Thanks for all the good memories back in the days Martina, you were the only reason I kept subscribed to this channel, time to say goodbye!!! will be following you though :)
Just wanted to post this here. I use to watch you guys almost a decade ago. Was totally into kpop and I loved the music reviews. I lost track after you guys moved to Japan and I suddenly remembered this channel today came by and I can’t believe you guys aren’t together anymore. 😢
Thank you both, Martina and Simon, for the amazing videos about Korea and Japan. My favourite segments were TLDR and travel vlogs. I just wish you guys the best!
Martina, you gave us so many memories through EYK. I found you wayyyy back through the Kpop Music Mondays, and I can't thank you enough for giving me a space to love kpop when there really didn't used to be one. Much love to you on your new journey!
It's important to let go of things that are not nourishing you anymore, especially if you have a chronic health condition. This was a really generous and tactful delivery of the message. You bring a lot of us inspiration! I'll be happy to continue seeing your videos on King Kogi! 🐶🌈✨
I spent 2 months in Korea before I started grad school and my friend sent me this channel so we could prepare for the trip together and learn more about the country, food, and culture. I stayed a loyal fan long after that because yours and Simon's videos were so fun and positive. Your passion for life and culture was infectious. I tried boba ar Gong Cha in Seoul for the first time because of you, We worked so hard to find the exact one from that video, It was so fun. You both brought me so much joy, thank you. I pray you'll both be able to move forward doing what brings each of you joy and fullness.
Just because that's what she wants doesn't mean that's what he wants. She wants one thing he wants something different. Neither is right nor wrong here. Neither should decide what the other should do with their life. What she wants isn't the law, and it doesn't make him the bad guy for wanting something different and vice versa.
@@cherrybunny9582 It's a brand that was built on food and traveling. Your "neither should decide" arguement doesn't work when one of the two is taking over the channel with completely different videos. It's not fair. If their channel is set up as a joint business, technically she could get the law involved to cease the content ruining the brand and pushing her out.
@OhHello Except that it's not. I started following them since their first video in 2008. Their brand has changed throughout the course of time. It started as a teaching in Korea channel, then changed to a K-pop review channel, then it was an interview and variety channel mixed with comedy. Only later, MUCH later, did they become a channel about food and travel. It was the last thing they did. They never build their brand on that. The channel was always about sharing the things they were interested in. If books are what Simon is into now, it's still on brand. Because their brand was always to share their interests. Whatever those may be.
💞 I haven't been responding to the comments, but I have been reading them. Thank you for sharing your wonderful stories about when you found the EYK channel, your favourite segments and moments, and the kind messages. It has been extremely emotional, but the comments have been helping to bring a smile and to remember many warm memories.
Thank you for making this video, I'm sorry it was so hard to make, it made sure I knew where I can go to find you so I don't miss your new channel. Thank you for sharing how you feel, I appreciate you for being willing to be so open and vulnerable and talk to us about such a painful and raw subject. I'm subscribed over there, and i can't wait to see what amazing new memories we can enjoy together as new opportunities come. ✨️
Chapters end and new ones begin in life…thx for the great memories and cheers to new ones 😊
Stay strong
Good for you
I still have a “believe in your dreams” Spudgy t shirt from years ago 💕
Grew up watching you guys through my teenage years. And now I’m a grown ass adult in my mid twenties. Whilst it’s been painful watching the transition, I’m happy that you are moving forward and closing this chapter. It’s a part of the healing process and I hope you find peace from it. Thank you for all the memories you made on this channel for us!!
I was in high school (2009) when a I got into K-pop and in my country it was really unpopular at the time. I watched all of your videos back then, it was a way to connect to people who had the same interest as me. I’m thankful for all the happiness you brought to teenage me and I’ll cherish all this memories. I wish you all the best you deserve it ❤
same here 😭
+
same :(
SAME 😭😭
exactly same, 2009 for me, except I was still in middle schools. We got the best years of kpop imo
I cried so much watching this.. it’s the closure I didn’t know that I needed and I’m grieving the loss of the past with you Martina. It feels nice to genuinely mourn the loss of this channel after so many years of watching you guys. And I’m proud of you. I’m so proud. I’ve started watching all of the king kogi videos and it gives me the same nostalgia as the EYK videos did. And I want to thank you for that. I look up to you so much for the strength and dedication you have.
Same I’m at work took my everything not to cry
I wanna feel for Martina but the way she quietly paints Simon as an awful person for wanting to post here makes me extremely uncomfortable.
Couples share businesses all the time and they both could've used the name to benefit them both, but Martina doesn't want to compromise at all. Imagine if all brands did this when relationships fell apart my lord... It's childish and immature tbh.
@@90210bryan i cant be the only one who thinks Martina was being v careful with her words and not "quietly painting Simon as an awful person" as you have claimed.
What i saw was her explaining objectively how and why her time in contributing to EYK channel has come to an end.
In doing so it mightve highlighted some unexpected actions from Simon, which was only fair because it contributed to her reason of leaving. I say its fair because she never did
it in a way to stir things up, only for things to settle down.
Both of them have gone thru so much individually these past few years, and aft thinking abt it all, seeing how u called Martina's actions "childish and immature" only explains how little u know about EYK content and the importance it serves to the EYK community. Sir, u cant just expect NIKE or Adidas to go thru a major mess and then not be uncomfortable/questioning when it starts to showcase n promote Chinese medicine. Like whaaat?
Took the words right out of my mouth. :c 💕
@@90210bryan I think if you check out King Kogi you can see who the driving force behind the creativity EYK Studios is/was tbh. Like the exciting fun things Martina is doing over there VS... book club. I don't think it's on brand and tbh Simon uploading stuff getting 10k views is an indication what the audience wants vs King Kogi thriving. Wanting an archive of a past life honestly would be the best bet, but as what's happening here. Simon now owns it(?) -since Martina is done here - and is uploading nonrelated stuff. I'd be upset too if it felt like my 10+ life long baby is just... not being 'ruined' but not on par of how you want it to be left. He can go run his book club on his own page. Martinas stuff is still related to EYK so I don't see anything wrong with her doing shorts ect. Just my two cents but IMO I don't think it's fair this is the result of EYK studios is that unrelated content is being uploaded by one party and not really respecting that it's over and could become a perfect archive/time capsule.
Martina out here making the hard videos like a boss. Keep keepin on in the King Kogi Kingdom! I'll see you there
That’s an unfortunate abbreviation
It's obvious watching her new channel that she was the real voice and soul of the Eatyourkimchi channel.
Keep keeping on!!
What happened to them?
not the KKK!
back in 2011-2012 no one around me knew what kpop was, and I felt so alone until I came across EYK. Thanks to you I found an amazing community, full of laughter and good memories that I'll cherish forever. I'd hold what EYK was very close to my heart. I'd also like for it to keep being an beautiful memory archive. Thank you for being such an important part of my 20's ♥ I'll follow you in your new adventures, you have all my support Martina ♥
And it's officially time to unsubscribe. Thanks for all the years Martina. You've been wonderful. See you on the Kogi side
yup, finally unsubbed after 12 1/2 years 🥲
Same 💖 Finally letting this account go now.
same finally can unsubscribe.
Same! I've grown up watching EYK/EYS/Martina. I loved seeing their adventures but I agree with Martina that it's now time to leave EYK in the past with all the fond memories we all hold and move on. Still a life long nastie and still enjoy everything Martina puts out on the King Kogi channel 🐷✨️💖
❤ see you there! ❤
I’ve been here so many years and it breaks my heart to see you cry, Martina. This page was so critically important to me for so many years. You helped me escape my abusive family by giving me hope and dreams to look forward to, and you helped me navigate my disabilities and mental health. I love you Martina and I will follow you anywhere. I wish this wasn’t being held against you. You deserve this page, without a doubt, and for it to remain sacred. But you deserve safety and a fresh start too. It’s so unfair that you’re forced to leave this page/community when it was your baby and family, but you are so SOO loved by us.
I’ve already followed you on all the new pages 💕
I even made it to, and want to live in, Korea because of YOU 🥹 You gave me dreams I never knew I had or needed. You changed the literal entire course of my life, and I wish I could hug you and comfort you and thank you times a million. You mean so much to me!! And I’ll continue to follow you elsewhere 💗
Literally tearing up rn
This is so relatable. I can't believe how much laughter, hope, admiration, and joy this channel brought me. It introduced me to Kpop so many eons ago and it was so wonderful growing up with it.
You're 100% right, Martina. Your initial vision for the future of this channel, and the progress of your own, is how it should have been. That's the classy/dignified way for EYK to continue to exist as an archive of videos that people can come back to enjoy again and again. That's the way it SHOULD be, but as you said, it's not possible to control what others do. "It's the ones who can't let go - of fear or anger, lust or greed, vanity or pride or power - who are most at risk of becoming corrupted...." You've chosen to remain uncorrupted, Martina. I'll see you over at King Kogi, that's where the true spirit and heart of EYK lives on.
EatYourKimchi made me so happy and got me out of sad times. Will cherish all the great laughs and memories I gotten. King Kogi kept that happiness alive and I’m beyond thankful. Beyond excited for the new year and all the big things for King Kogi 💕
Martina, I’ll miss you posting here. I’ll continue supporting you on your other channel. Please stay strong, and continue being who you are. Your ladder’s been built so keep climbing.
Mixing business with relationships is hard enough without being so in the public eye during it...I can't imagine. I went through a divorce in 2020. It wasn't messy and I thought we were friends. He deleted me from fb once he found a new gf. People are unpredictable. Martina, we agree...best to finally let it go. We're with you.
The girlfriend probably asked him too or he felt it was inappropriate...
@@cheesejkliop I figured as much, but he was a very Poly/ open relationship kinda guy, so then he would not be living his "true self" He also had our cat - which I now have - as his profile pic up until then.
she's leaving Simon?????
@@KettiexDthey separated a while ago. It must be horrible to have it done publicly. It’s sad even if it’s what’s best for the people involved.
Some people seem like angels but are devils.
I'll always come back to watch all the old videos because I have so much nostalgia in them but otherwise I guess this is goodbye to my subscription to eyk. Thank you to both Simon and Martina for what you built and I'm sad to see it end but I'm excited to continue to get similar content to what I initially subscribed for over on King Kogi!
Same, I'm unsubscribing but the older videos will always have a place on my heart
Same
Yes! This channel has been a part of my life for so long. King Kogi is so much fun.
Martina- you left the sea to fly. And it's so much nicer floating through clouds, even the stormy ones. Thanks for being the best Captain and for taking us along 💙
I met you and Simon at the Orange Region Nasty meet-up in California. You were both so sweet and sat at each table and talked to all of us. I gifted you guys a crocheted doll of each of you that I had asked my sister to make. It brought me tons of joy seeing the dolls in the background of videos after that. Thanks so much for everything you’ve given to all of us Martina. ❤❤❤
what a sweet memory :)
I was at that meet-up too!
@@machiivalentine It was so fun!
"Soy un dorito", if you know you're an OG ,
But seriously i would like to thanks you Martina (Simon as well) for taking me on this fun trip that was ✨eatyourkimchi✨,
From 2010 to 2022 , from a 13 year old to a 25 year old , you guys, it has been a pleasure to be part of this community and im sending lots of love to everybody for those great years ❤️💜💗 and i hope for the best in the futur .
Martina you are doing so well girl. I always loved your content on Eat Your Kimchi and I love your content on King Kogi. As someone who is also going through the end of a 14 year relationship, this shit is hard. But you are putting yourself out there, you are creating wonderful content. Keep shining, see you on King Kogi!
Such a sad and bizarre situation. However it is no surprise you handled it with such vulnerability, honesty and grace Martina. Looking forward to supporting you going forward on King Kogi.
Looking forward to more King Kogi. It's a big chapter to close the door on. Much love Martina.
You're right, there ARE so many amazing lovely memories on EYK for us all 🥰. And love the archive idea, we soo appreciate having the old videos to look back on too. Thank you for the closure 🙏. See you over on King Kogi as we all move forward together!
This saddens me so much. Haven't watched the channel for years but I remember what a lovely couple you used to be. Praying for this new chapter in both of your lives. I hope you both found healing.
Oh Martina, I can't begin to explain how thankful I am for all you've done for EYK. My childhood on the internet (LOL 😭) was made so much fun thanks to you and your ideas and all the EYK videos and memories of the past will always be dear to me. You're right, it's all here archived for us to look fondly back on. As I grew up I realised that life can be really unpredictable. What happened to you guys is unfortunate, but I am so incredibly proud of you and your journey through it. Thank you for making this brave and courageous decision and I hope you know there are sooo many of us who will still be with you on King Kogi 🥰 You're one of my biggest positivity inspirations and I hope you will always stay true to it. We love you so much ❤
Truly, thank you for making this an archive channel. I wish Simon would do the same😭. Simply just to save the memory of the channel. I'm so thankful for your hard work, and emotional sacrifice 🙏 ❤️.
Thank you Martina.
And with that, I’m unsubbing. I unsubscribed when you said you were departing the channel before, but then you made the choice to make some new posts on here, I subscribed again. But if you’re making the choice to no longer post here, then I’ll permanently unsubscribe. I have been following, since the start of the channel, and I was here almost entirely for YOU, especially when I found out our disabilities aligned. You’ve helped me through so much, and I know for a fact that without you, specifically YOU, Martina, I would be dead. There’s no question of that. I followed KingKogi as soon as you put that up, and I’m happily on the Patreon. You’re a light and joy in this world, and I’ll always follow your journey, and support you. 💗 Goodbye, EYK. It’s been fun.
I was around 15 or 16 when I came across your channel. I'm 32 now and I'm so thankful I gave this channel a chance. I learned so much from food, culture and language. I fell in love trying kimchi for the 1st time, black bean noodles, gimbap and so many more. Thank you for everything and I hope you and Simon have an amazing 2023 ❤️❤️🥲🥲
Same ❤️
Me too! EYK's vlogs were so fun to watch. Good luck to both of you!
You are a class act Martina. Been a fan of yours for 10 years! I've been following your King Kogi account for a while now. Looking forward to seeing your future adventures and wish you nothing but emotional healing, health and happiness in 2023!
I’m just so happy that you are vocalizing these feelings Martina. I still very much love and respect both you and Simon. You gave and shared so much of your lives with each other so it’s UNDERSTANDABLY hard. I wish the best for both of you. ❤️
Y’all made me come out of my bad depression in 2016 but I’m glad Martina is smart enough to realize when it’s time to leave. 😁😁 Martina I followed as soon as you started your channel because that’s what I enjoyed about this. I was hoping this would just be an archive I go back to old FAPFAP videos because I enjoy that 😁
It’s so sad that Simon is still posting here. This should be an archive. Because it just taking the channel we all loved and tanking it to the ground. I’m with you Martina in King Kogi. Onboard with your adventures.
enjoy ur cats, therapy, and boxes of wine
@@beavermcdoogles unalive yourself
Where were the complains when Martina was posting and Simon wasn't? Even posting a King Kogi Trailer in the channel. I don't get why Martina thinks that Simon isn't allowed to use the channel the same way she has before King Kogi grew.
@@prolilr I believe they both had an agreement to try out providing content separately for a time to help ease the community into the new phase and also build up support for both to eventually move on to other channels, platforms, overall projects etc. At a certain point, I believed that everything was being set up to be archived to maintain the EYK brand and be a time-capsule for many of the amazing memories for the community. Simon's continued posting on content that isn't very much in-line with the brand and his affect is what has greatly disturbed and alienated viewers and other community members while Martina's content has stayed true to the overall brand ethos.
@@prolilr
Probably because Simon's videos are creepy and Martina's are funny, cute and entertaining like EYK is/was because she did all the editing and music
Thank you that it was decided to have Eatyourkimchi be kept as an archive. as a family, as a community that you always come back to and to remind you about the joyous memories you have shared. I'll sure come back and will support your works. Biggest hugs.
this youtube channel helped me so much in highschool when I was this lonely kid loving asian culture. Martina you were the first person to put language to mental health that I couldn't put into words, that's saved me more than once.
Your struggles with your health and having a partner that still chose you even though that can be so hard.
It made me believe in love again. I still choose to hold onto that even belief even though things have changed. I almost got to meet you two at your cafe in korea but came too late, maybe I'll meet you in Japan sometime Martina ❤
There's still hope and I'll treasure my memories of this community. The futures gonna be bright for you Martina 😊
It would be healthier if Simon creates his own RUclips channel and not use the EYK channel. Better to build your own space and brand than change something precious to what it's not.
@@Gnalysis because he can’t get paid on that channel so he has to use EYK to make money or try to
They should have done that a long time ago, rather than keeping the EYK channel for dealing with Japanese content and switching it from Korean content, which was not in the community's best interest.
It's greed and because he lacks talent.
its for money
Not enough people followed him to the new channel like they did to Martina's. He's desperate, and selfish and greedy.
Oh my gosh the “you so nasty” at the end of the video 🥺 I haven’t heard that in so long, it brought back so many memories and inside jokes. Thanks Martina
That’s what made me really start to sob
i'm about to get divorced soon. feels like shit but i need my peace.
hugs for martina and everyone going through tough times. we'll get past this. love you.
You are a class act Martina ❤ it’s sad what this channel has become. I will definitely follow you over at King Kogi! And Simon I do hope you respectfully archive what was a SHARED channel and start your own. The new content is strange and so unrelated to the vibe of this channel. Thank you Martina for so expertly balancing professionalism and vulnerability, you’ve made a good example ❤
As a young Korean American desperate for any Korean content you guys were one of the first to spotlight it. I enjoyed the channel so much
We love you, Martina! Thank you for your honesty and for such a sendoff. I’m so excited for the future of King Kogi (and to finally buy one of the Strawberry milk hoodies too)
Martina, thank you for being honest and keeping true to what the channel has been about. I saw your thumbnail and clicked on it. I’ve been subbed to king kogi since day one 😉🤗
You guys are absolutely allowed to continue on with your lives, as well as your online presence, in WHATEVER way feels healthiest to you. I think taking a step back from your personal lives is totally valid. I can't even imagine going through all of this *online*. Know that you are loved and cherished. I wish you both all the best on your new, separate journeys.
I love you Martina, you were so much a part of my young adulthood. I wish you much peace and happiness.
Eatyourkimichi really launched me into my love of kpop and asian culture. I already follow you on KingKogi and while it is sad that you are leaving this channel I am happy that your going on your way and doing your own thing. We're here for you and support you and this is just the begining of a new and beautiful adventure. Fighting!
This channel helped me so much through my teenage years, being a lone kpop lover in highschool and being so fascinated with Asian culture. Thank you so much for everything you've put into this. I can't imagine how difficult it must be to give this up, it's like your baby! I subbed to King Kogi the day you made it and now I'm so happy that you're making your own path now and creating a wonderful life. I'll be supporting you every step of the way. Love you Martina!
Simon continues to post on the EYK page because it has a large following that hasn't moved over to his new page. I imagine it must be daunting to a successful content creator to suddenly find yourself without that level of success. Hopefully he realizes how damaging this is to the community and to himself, and gracefully bows out and tries to grow his own brand.
He post on IG that “The version of me you created in your mind is not my responsibility.” … … … so yikes.
@@tareginda yeahhhhh he clearly isn't ok. He gives off the strongest "about to snap" vibes
🤮
Martina literally did the same. If her channel hasn't grown you best believe she'd still post here
@@Robertiena I mean... It would be still on brand at least?
Totally support your decision Martina! Thank you for all the fun times and memories. I also appreciate all the new memories you're creating on the King Kogi channel. 💖 Best Wishes!!!
This community has just lost HojuSara and it has reminded us how precious these moments we get in life are and I hope we can honour ourselves and others memories from this moment going forth.
Love and Peace
It absolutely broke my heart to learn of HojuSara’s passing, she was a wonderful human being
YOUR videos are what feel like home now, so I’m going over to your new channel and unfortunately leaving this home I’ve known for so long, it doesn’t feel the same and that makes me sad but I’m so glad we aren’t losing you. Sending you SO much love my friend. ♥️
Utmost respect to you! Been following Kingkogi since its inception and loving it. Can't wait to see more!
Merry Christmas Captain Martina!
I met you two in Japan, good times.. i hope both of you get through this hardship.. all love 💜💜
ko edho nonton channel ini juga ternyata wakwkakwkak
Memang mereka berdua kenapa?
@@harukrentz435setauku cerai
The way that Simon has taken over this channel, changed the location to Portugal, and tried to make it a way for him to personally benefit from the end of your relationship is nothing short of vile. I'm glad you're washing your hands of it.
@Nasty A I agree.
@@SS_DT why are you exagerați g and seeing only negative? Simon grew so much as a person. He îs True to himself now. He never used this relationship for any personal gain, he suffered greatly. Martina suffered too. There is no easy split but they both needed it. Simon lost his identity în Martina, because he was inlove and he wanted to do everything for her. But this slowly started the rupture în their relationship without them realizing it.. Simon is finally în a much healthier, matrue and autentic place. I don't get your hating for him. Is like you are looking for a scapegoat, a villan of the story, and there was none. They both suffered, both made mistakes, and this Channel was Martina's influience form the begining. Mărit a chose to let go of the past, i am proud of her too. It gets too painful to hold on at soem Point. Now she is doing something similar some where else. Simon chose to continue on antoher path. How is he vile and evil? This Channel was beloging to BOTH of them from the BEGGINING. don't act like Simon stole something from Martina, that idioți thinking from your side. It was both of their propriety and they chose what todowtih it, so get over yourself 🙄
@@marishkaspirit Nah, you can get over yourself, instead. I appreciate your desire to defend someone you like, but Martina's content and location required no change or disturbance to their audience. The majority of people, including myself, had no idea there was conflict between them, because Martina never brought it to RUclips, their primary platform. Simon got butt hurt over Martina's social media and brought it to RUclips, causing a massive divide, and disrupted the location and content of their channel. Objectively speaking, he is the problem. He's the one who should have left. In fact, he did, agreeing to keep EYK as an archive, but was too greedy to leave the massive following generated by their FOOD content even though he wants to talk generic philosophy and book club content. Without any influence from personality or intention and just based on objective action, he has been selfish, greedy, and petty. None of that is Martina's fault.
@@SS_DT Martina never bought up their problems to the public? You either are delusional or yiou aren ot informez of the entire story. Mărit na wrote on social media about their problems is a very ugly way în a long meessage. She later appologized, realizing she should have never bought intimate things and speak this way, and that it was an impulsive moment. She at least aknowledged it, but Simon didn't spoke about it with the public, his reaction was never to Hurt her back. If anything, he never said something bad back, and Martina realized herself her mistake, at least that. If you start accusing someone and taking sides, better have the full story. And now you can really get over yourself. You write about him and you don't even really know what happened between them. Please be a decent human been and inform yourself before throwing Stones. Incredible, your level of ignorante. And once again, why you try to find a villan here? I am not defending anyone, if we Point out things let's be just and honest: they both made mistakes, they both got very Hurt, they both tried their best to become better. Like i said, i am baffled of the level of ignorance and unjust bias here. I get you are Martina's fan and now you try to blame someone for this and found an easy Target on Simon. I was a fan of both of them and i can't stand to see when people aren bot even well informed and they get their pick forks redy to stab, like you. I am not defending Simon and denigrating Martina, I understood both of them had a hand în their de orice, they both tried and it didn't work, and now even if we didn't liek to admit it, they are both better people separate. Simon matrued and found his own voice, he lost his True self în The relationship and it became heavy for him în time. Martina wanted also to pursue other goals, it was her dream to live in Japan, Simon just followed her there as her partener. But when you lose your identity and you don't feel comfortable anymore în that country/place, little by little is eating at you. They both realized they were not compatibile, and it sometimes takes a long time to open your eyes and is hard to accept it because you don't want to lose what oyu built. Simon involved himself în this, he lost alot of weight and was în pain, Martina was also în alot of pain, she wasn't putting make up she looked liek she cried. Their pain is not for you to choose sides, this is not a boxing match. This is a relationship fallingb apart, and sometimes none are at fault, or both of them are. Is your vision really that narrow, do you see things în Black and white only? Maybe one day you will mature and realize things are not that simple and people are more complex, imperfect and unpredictable. Next time get all your facts right first, then judge all you want
I just saw him on tinder ( i live in Lisbon) and came here
Thank you for literally shaping my childhood and teenage years, regardless of what both of you do, i hope that you are both happy, as happy as you made me for years and years. Love you both💗
I'm crying too 😭 Please let the EYK channel remain forever untouched as an archive. It reminds me of one of the best periods of my life when I look at the old K-Pop videos, and I would like to still be able to come back from time to time and reminisce about the good ol' days.
I started watching EYK when I was 19 and in a really bad place, and you always made me smile and gave me hope that things would get better. I'm hugging you a lot and thank you for all the memories, I'm already subscribed to King Kogi so I'm happy you're not leaving the internet. I'm unsubscribing to EYK as I was remaining just to support you. This will still be an archive for us.
Love you Martina. I went through one divorce with a child and it was the hardest thing I've ever been through. I can't imagine having something shared and having to hear things like this pop up. I started watching you and Simon 12 years ago when I was in college because I MISS Korea so much (my family is there&tickets are expensive). And I loved the old content. When you and Simon divorced it was when I was planning my wedding and I got so scared of getting remarried. I cried with you. I'm sorry things didn't go as you hoped, but like you said you can't control someone else's behavior, and you need to do what is best for you.
&Simon, if you read this. Just know I'm praying for both of you to come to a time of peace. Ik you're both still hurting. &I'm praying God takes whatever past hurt their may be and restores you both.
Wait what happened? I watched this channel a lot in high school but haven’t seen content from it in several years. What’s is Simon saying? And they got divorced?
@@Iheartfairytail3 right??? what happened with simon???
@@tannerayoob577 I'm curious too
@@Iheartfairytail3 he’s just been posting videos here that are completely mismatched to what EYK is about. He has his own channel, but he seemed to be using this channel’s size for his own, new thing. A lot of comments were asking him not to post non EYK related stuff and to keep the channel as an archive, but I don’t think he cares to do that. A channel with 1.2M subscribers is a hard thing to let go of, but also it felt kind of scuzzy that he doesn’t seem to acknowledge what the community wants for the channel. We didn’t come here for book reviews or mindfulness or whatever he was posting.
This was a lovely comment Kim 🥰 passion and love to Simon and Martina and to anyone else who is reading this
I somehow got reccommended this vid, I have no dog in this race but Simon seems strange and the fact that he's taken the channel is even more odd. Especially, the video posted after this about "constructed emotion" what is he implying? .....
Wish you the best at King kogi!!
You don’t find it strange that Martina as a middle aged woman still acts if she’s in her youth? Lmao
Martina, we love you so much! Thank you for being so genuine and sharing yourself and your life with us. I've been following EYK since 2010 and your journey from Korea to Japan, back to Canada, etc.
I've already followed you on King Kogi, but I am sad to see you leaving this and essentially closing this chapter of your life. I'm sure those of us who have been here for a while will continue to support you. Thank you for being an integral part of my younger college years and introducing me to so much Korean culture and Kpop. I'd love to see you reacting to some of your favorite 2nd gen Kpop groups coming back now (Kara, Girls Generation, 2PM, Bigbang). Merry Christmas, Martina! 💜💜💜
❤❤❤ I have been following this channel since I was in high school. Around 2009 😄 Dating myself a bit, but it has meant the world to me growing up and becoming an adult with you guys!
I have lived in several countries- briefly even Korea- and have taken your advice to heart so many times (throwing out the bins when you move somewhere new is shockingly difficult 😂😂 Thanks for the head's up).
The EYK era has ended. But I am glad you are leaving it up so we can re-visit old videos ❤❤ K-Pop music mondays were SO much fun!! And the core of my k-pop knowledge 😂
I started crying watching this. EYK has meant so much to me over the years 🌈 In particularly when I got sick and didn't know what to do and how to cope. 🌈 i am so glad i already had you and the community 🌈 But things end, and others things begin. Excited to continue the journey on King Kogi ❤❤❤❤
My divorce is about to be finalized in a couple of months. It's the worst thing I've ever gone through. Married a good friend that I'd known for years, we were in a relationship for 13 years (married 11 years). Nothing compares to losing someone you've had that much history with. I understand your pain, can't imagine it being all over the internet :( sending so much love your way
Simon has wrecked this channel imho. I'm glad for King Kogi, I hate seeing you hurting like this. Love you bunches.
I started following this channel at a time when it was seen as weird to be a kpop fan...esp here in Texas. It gave me a safe space to not feel so alone. And you guys even got my mom to broaden her mind & start to understand why I loved kpop as well as why I was so interested in Korean culture. So I will forever be grateful for the fact you 2 decided to share your lives & take us on so many adventures. Breaks me heart that things ended the way they did but I'm glad to see everyone thriving. While goodbyes always hurt..I definitely agree this page should end on the most positive vibes that it can so we all can have a save place to come back to whenever we wanna remember the good old days.
You probably don't remember this, but back in 2018 or so, my spouse and I ran into you at Kyoto Station. You guys were rushing to your train so you didn't have much time, but you still stopped for a moment. You complimented my ex's blue hair and my pink suitcase and we were both just kind of jazzed about that for the rest of the day.
That trip was actually the end of our relationship. We had "the fight" while we were in Kyoto actually, and ended up filing for divorce a few months after. There was a lot going on while we were in Japan, a lot of arguing and long-simmering things bubbling to the surface, but that moment was still an unambiguously positive part I look back on fondly.
The ensuing year was the most difficult period of my life, and seeing you go through your journey, I felt for you so much and related to your struggles a lot. You've handled yourself with strength and composure, and seeing you setting out on your own path has been amazing. I'm so excited to see where the airship takes you, and I'm happy to be along for the ride!
The newer awkward stuff on here is so unrelated to the channel's original intention, it makes me relieved that Martina is strong enough to create a healthy boundary despite the nostalgic love she has for all her hard work put into the channel. I'm grateful that our journey can continue through @KingKogi magic. 💕 You made the right decision hun. SO PROUD! 🫂
You don't need to bring down other people to lift someone up. Be respectful SilverTHC.
Eat Your Kimchi was one of the first RUclips channels my girlfriend and I ever subscribed to- 8 or 9 years ago. Your videos in both Korea and Japan were both motivating, and helped a lot when we eventually moved to Korea and traveled Japan. It's sad to see what has happened to the channel, but I definitely think you're making the right decision. I know I'm not the only one hoping that Simon does the same.
I know he's on his own path now, and I wish him well, but all this bookclub nonsense is not even remotely what this channel was all about.
I'll definitely cherish all the old content- but I'm looking forward to continuing on with your King Kogi journey. 😊
I'm all for supporting Martina, but was your jab at Simon really necessary?
@@wingedcynic2024 It's not a jab. It's the truth. As you can see from most comments on both RUclips, and Instagram, most people feel the exact same way.
Is the problem really about book club and fitness content? If it is then i don't think it needs to be villainized or something.. unless he really did something (and confirmed to be) heinous
I totally agree with you. I was hoping for the same thing and this page would remain an archived. He should have gotten a new page like you did.
We’ll always support you Martina! 🥹 You deserve the world
Well said! Thank you for your kindness to your viewers and the closure - is it weird that your words made me feel like I could move on now, too? Hoping this channel is allowed to be preserved for what it was at its best. I haven’t been able to come back to it for a good while now, but would love the chance to revisit old content. Bon voyage, Martina! Can’t wait to see what you get up to on King Kogi ❤️
I will forever watch the historical videos which although will hurt, still means a lot to me. Viva la King Kogi and Spudgy R.I.P. ❤
My husband and I started watching this channel a decade ago... Back when we were in the process of adopting our son from South Korea. I want you to know that your videos filled us with joy and anticipation during that looong, torturous wait. Then, we would watch together as a family. You guys have meant so much to us. Thank you for being so vulnerable and sharing so much of your lives with us. You didn't have to, but it was so fun. Thank you from the bottom of my heart!
It was a fun ride Martina, with EYK fam! I remember watching your videos back in high school, and here I am now, already in my mid twenties. Haha. Good luck on your new journey Martina! We will definitely support you in your new page!
💜
Awww 😢😢! I missed seeing you Martina! It just wasn’t the same without you. I really want to give you an online hug! I know EYK was a child for you guys and now it’s so sad for this to happen after all this time. It’s a period of mourning I agree. Nothing is permanent and hard to accept. I’m so proud for you being so brave and being so open about your raw emotions here. I’ve watched so much of your videos over the years and I miss it so much especially Spudgy!
Hop over to her other channel, similar type of content.
I cannot express how much of an influence EYK was on my adolescent years and my love for Korean culture. I don’t even think I would have become such a die hard SHINee fan if it wasn’t for this channel and here I am literally 10 years later still following the group and watching k dramas on Netflix now! I remember when there weren’t K BBQ restaurants or any Korean restaurants near me. EYK was such a safe and happy place for young people like me to expand their worldview and learn about new cultures. Thank you, Martina. I appreciate and support your new journey!
Thank you for everything, Martina.
I can relate to many of the comments here, having been a follower for almost 10 years. Hope this new step gives you closure and lets you move forward with more exciting adventures. Overall, thank you for thinking about your audience, as this is honestly giving closure to many of us too.
Best of luck, will continue following you on King Kogi ♥️
Martina, you are very beautiful and I just have to say, I really enjoyed the Eatyourkimchi content over the years. I wish you and Simon the best in your personal lives and hope you prosper in your creative endeavors both on RUclips and anywhere else.
I haven't checked out this channel for a year, and when I saw the newest videos, I was so confused. Luckily, I bothered to scroll down and found this video. I didn't realize how much I needed this video, thank you so much. In short, I will watch the older videos on this channel, but will be looking for the new content on King Kogi. It's more of what I'm familiar with and love. Thank you for such a heartfelt goodbye. It is truly appreciated.
Such a smart move, it's been very odd for Simon to create posts that have nothing to do with the channel that gained the subscribers for a specific reason, that was not self help.
I'm so excited to see your new channel grow!
This is what healing and maturity looks like. I will see you over on King Kogi where I'll continue to support your content! Sending love to you, Martina.
Don't cry because it ended, smile because it happened. Your channel had brought me joy during my darkest days. EYK wil always be part of my memories as it is in yours. Nonetheless, it is understandable when it's time for you two to move on and create new happy memories on your own paths. So here I am, wishing you (and Simon) the very best, and cheers to new and happy journey ahead. 💙
Thank you for the heartfelt update. I've been with EatyourKimchi for years. I know things are hard for both during transitions. Stay strong and believe in yourself. There are no wrong decisions, there just decisions that did not work out. So no negative vibes or hate on yourself.
It’s seriously weird that Simon is still posting. That should all be on his individual channel. He’s probably salty cause no one is joining his book club so he wants to post them to the channel with more subscribers…psht. It’s sleazy.
Already aboard (subbed) the King Kogi airship and it’s such a blast 🐷 🚀 looking forward to all the new adventures with you Martina!
I always think about getting the chance to hug and thank you both for existing when you were in Houston for your EYK Tour in 2015. You gave so much to me, that I found myself living vicariously through Leigh, who used to be by your side, helping you in Seoul, and was also from Houston. Fast forward to today, and I'm too busy for kpop but not too busy to make plans to live in Seoul for a year (especially after taking a trip out there and loving every moment of it). To make it there, a lot of change needs to happen first.
Change (aka growth) is painful, but it's so necessary for the next journey life has in store for us. So proud to see how far my role models have come and continue to grow. ♥️
It's okay Martina, it was a great journey with this channel. I support your decision to go your separate ways. I will continue to follow you on KingKogi!
Thank you for the memories martina, used to love kpop Mondays. Will continue to watch king Kongi and your adventures in Japan
Martina: Thank you for the closure. I'm sorry you've had to leave, but thank you so much for caring for us as a community. I can tell you have genuinely taken our feelings into consideration with the fact that you've tried to maintain the same vibe on this channel - instead of taking a somewhat abrupt and odd path of changing to strange, esoteric content. I've been flying with you over on King Kogi, but I will be able to finally cut ties and no longer have that cycle of excitement then sometimes disappointment seeing an EYK notification pop up.
It's all up from here!
Really well said ❤❤I feel the same way too x
Eat your kimchi will always be associated fond memories of growing up and feeling like I found my community. I love you and will see you over at King Kogi!
this channel helped me so much for my own Japan travels! so many restaurants i visited that you have recommended and i loved them all!! even a restaurant in Barcelona 😁 will be forever thankful for this incredible time watching you in Japan and would love to come back from time to time to look back at the old videos 😁 sending love and hugs your way!
Martina I just want to say that I connect and relate to you so much during this time. Right at the beginning of 2020 I had to end my 13 year friendship with my best friend, whom I was closer to than anyone in this world. Transitioning out of that friendship was one of the hardest things I ever had to do, I was bitter I was sad I was alone. But I finally feel like I am at a place in life now where I can look back with fond memories and let it be as it is in the past and not harbor on the negative. Eatyourkimchi was a happy place for me, as I’m sure it was for you, so I am happy now that you can finally look back on it now from your new life as well. I will always follow you on your journey
Friendship and marriage are not the same.
Yeah you can’t really compare that to a divorce…
@@BritneeFuckingStar did I say it was?
@@jawaela yes I can. it’s my life and I can compare what I want. it’s up to me, not you.
I am so sorry to see you cry, but I realize there aren't many other options for moving on. I must have found this channel 12 or more years ago, around the time of the Shinee Lucifer video, or the 'Why I love teaching' video. I was hooked from that moment on, I've driven people nuts with watching your videos and then having them watch them with me together... because well that was 12 years ago and I was really excited to share my love for Korea and I thought you showed that excitement so well in your videos. 10 years ago 2 of my friends and I visited Seoul and we joked so many times about running into EYK, we were there in that hot summer of HOT SUMMER and Gangnam Style. It is so odd looking back that we were weirdos back then and it felt so amazing to see EYK on youtube and nerd-out together about everything. I was 22 then and now 10 years on I am glad to say that the Indie Playlist has made me into the Kpop snob I am today. Thank your for everything.
Wishing you all the best for the future
💜 I watched EYK back when I started reconnecting to my Korean heritage as an adoptee and before I lived there for a bit between 2013-15. I’m glad you were there (virtually?) for such an important time in my life. But it’s also awesome watching you move on to the next exciting chapter of your life and start your own new thing. That’s pretty badass. Love the new channel btw!
As a long time follower of Eat Your Kim Chi I'm sad to see you go Martina but happy that the spirit of Eat Your Kim Chi will live on in your new channel! Happy New Year to you and all the best. Hopefully the channel can remain an archive, it would be nice if Simon respected the audience and didn't post his personal stories and book reviews on this page and did something more 'on brand' but lets see if this comment doesn't get deleted for expressing my honest opinion. Big hugs Martina xo
Martina, my love for you is not linked to the the brand, but for you as a person. I am sad to see you hurt, but I am so excited for your future. All of my good energy and love is being sent your way.
I have been mostly a lurker for about 8 years and for a long time your videos have been kind of me living in Korea vicariously through you and Simon. I spent about a year in Korea and it was one of the happiest times I've been in my life and being able to experience it again through your channel was amazing. As you both moved to Japan then Canada then you returning to Japan and Simon moving to Portugal it has been a journey and watching you both grow. I will miss you both as a pair but I understand your differences between with you both. I hope Simon honors your wish and although this is probably the first and last time I'll ever comment on this channel, thank you so much Simon and Martina for the memories.
Thanks for all the good memories back in the days Martina, you were the only reason I kept subscribed to this channel, time to say goodbye!!! will be following you though :)
Just wanted to post this here. I use to watch you guys almost a decade ago. Was totally into kpop and I loved the music reviews. I lost track after you guys moved to Japan and I suddenly remembered this channel today came by and I can’t believe you guys aren’t together anymore. 😢
Thank you both, Martina and Simon, for the amazing videos about Korea and Japan. My favourite segments were TLDR and travel vlogs. I just wish you guys the best!
Martina, you gave us so many memories through EYK. I found you wayyyy back through the Kpop Music Mondays, and I can't thank you enough for giving me a space to love kpop when there really didn't used to be one. Much love to you on your new journey!
It's important to let go of things that are not nourishing you anymore, especially if you have a chronic health condition.
This was a really generous and tactful delivery of the message. You bring a lot of us inspiration!
I'll be happy to continue seeing your videos on King Kogi! 🐶🌈✨
I’ll continue to see you over on king kogi! Wishing you nothing but love and good vibes.
Don’t apologise 💕
I spent 2 months in Korea before I started grad school and my friend sent me this channel so we could prepare for the trip together and learn more about the country, food, and culture. I stayed a loyal fan long after that because yours and Simon's videos were so fun and positive. Your passion for life and culture was infectious. I tried boba ar Gong Cha in Seoul for the first time because of you, We worked so hard to find the exact one from that video, It was so fun. You both brought me so much joy, thank you. I pray you'll both be able to move forward doing what brings each of you joy and fullness.
Wow Simon really posted another unrelated video to EYK channel. Even after this heartfelt request from martina to keep this an archive smh.
He just wants the ad revenue 😢 He barely tries with his separate channel and gets no views so he milks the EYK channel for money.
exactly i can’t believe it. but he’s gonna teach us about neuroscience now apparently 😂😅
Just because that's what she wants doesn't mean that's what he wants. She wants one thing he wants something different. Neither is right nor wrong here. Neither should decide what the other should do with their life. What she wants isn't the law, and it doesn't make him the bad guy for wanting something different and vice versa.
@@cherrybunny9582 It's a brand that was built on food and traveling. Your "neither should decide" arguement doesn't work when one of the two is taking over the channel with completely different videos. It's not fair. If their channel is set up as a joint business, technically she could get the law involved to cease the content ruining the brand and pushing her out.
@OhHello Except that it's not. I started following them since their first video in 2008. Their brand has changed throughout the course of time. It started as a teaching in Korea channel, then changed to a K-pop review channel, then it was an interview and variety channel mixed with comedy. Only later, MUCH later, did they become a channel about food and travel. It was the last thing they did. They never build their brand on that. The channel was always about sharing the things they were interested in. If books are what Simon is into now, it's still on brand. Because their brand was always to share their interests. Whatever those may be.