Hyundai Parametric Pixel | Pixel by Pixel

Hyundai Pixel, a light that symbolizes our heritage.
This ”pixelated journey” showcases our relentless commitment to pushing the boundaries of excellence by celebrating the fact that we are the first automotive brand to introduce the pixel design to cars.
From black and white TVs to digital screens, pixels provide a common thread that connects the past with the present and the future. This link between the analogue and the digital era that pixels represent, inspired our revolutionary parametric pixel light design, connecting the ICE and EV era.
Inspired by the unique history and spirit of pixels, we believe, we are just like pixels. Alone, we might lack the power for change. However, when we stand united, we can create a better-connected community and shape the future together, pixel by pixel.
Join us as we unlock a captivating new chapter in Hyundai's story and be part of the collective force that aligns with our vision: “Progress for Humanity”.
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