How Do You Structure a Creative Agency?
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- Опубликовано: 18 авг 2020
- When it comes to asking the question - how do you structure a creative agency? - there's no monolithic answer. Every agency and creative studio is different. It's largely based on what the founder is good at, and what they're bad at. The idea is to lead with your strengths, and delegate your weaknesses.
At Butler Branding, we think about our organization hierarchy in terms of two teams: the brand management team, and the creative fulfillment team. In this video, Sean discusses how we are structured and how we operate at Butler Branding.
RESOURCES:
Project Management Course: agency.butlerbranding.com/pro...
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Butler Branding is a full-service branding and marketing agency. Learn about our company, see our work or start a project on our website: butlerbranding.com
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Хобби
Everything you talk about are things I have experience in so I was looking into senior design strategist jobs that actually exist within my current company which is a huge one, so I'm trying to design my knowledge into a stunning resume of my experiences. It's just a matter of working my speech, by use of strong analogies and story telling to support or even build a team of people who can get to the grass roots of solutions. I don't have any questions as of yet, as I still have to speak my management about possibly going forward with the job requirements that i feel are so in tune with who I actually am, as far as how my brain works and after seeing your videos, I see that we're very similar in the way we connect the dots and simply explain stuff to others who literally have no idea or use that side of their brain for their business. Great stuff, I can't wait to see what i'm made of in my fortune 500 company. My thing is, remember when a computer trying to download a digital song before napster, it took hours, until the mp3 was created through a form of compression, which was an invention inspired by a need. It took a team to get the wrinkles laid out flat so they could build the right steamiron
Thank you so much we need some more videos
This comes to a point I was in need. Thanks Butler for sharing.
Our pleasure! Glad to help. 😎
Thank you for the insightful information. We're a brand new Creative and Marketing Agency. We've already locked in a few local clients and as we're looking to grow and expand, agencies like Butler Branding provide immense value and guidance. Cheers!
EMBR Marketing thank you for the kind words. We are glad to be a help in any way we can. If you haven’t done so already, the free webinar at agency.butlerbranding.com may be helpful to scale
I've been creating videos for clients for 6 years now as a solo videographer. I'm feeling burnt out and so many areas of production are not getting the attention I would like. I found this video in my search for where the heck to begin pitching to brands as a creative agency. Thank you for the help!
P.S. Love that you're repping Kuppa Joy - it's my favorite coffee shop to go to when I'm visiting my in-laws!
Thank you for tuning in 🙏 ... glad to help on your journey
This was amazing. I've freelanced for 10 years and I'm just about to take the dive into building out an agency, and this is giving me a great sense of perspective on what's in front of me. I would love to see the same video done all over again but on like a 2-hour scale!
Well, ask and you shall receive agency.butlerbranding.com
Hey, 1 year later, I am interested in asking how has your last year been since you've moved towards an agency structure?
Thank you for this insight.
Moving from fiverr freelancing to starting up an Agency. This is perfect.
Mavé Babbs 🙌🎊
Great information!
Love this guys vibe. Great content and amazing video!!
Thanks, Christian! 🙏
Hi. This is great video and you have opened my eyes and mind to greater things. I appreciate you man
🙏 i appreciate you!
This was so so helpful! Thank you!
🙌
Thanks for sharing. Would be super interested to hear WHEN you brought on your first employees, the decisions that needed to happen for bringing on your first employee.
I started with an employee. When I started Butler, I was running marketing for my mom’s companies. I hired a designer to help create websites for her. While we were working on her companies, we were moonlighting as an agency. There came a point in time where we did not need any more work for her companies, and I was getting really busy with Butler. And I had to make the decision to lunch out and do this full-time. By that time, we were already making enough money to cover both our salaries.
Thank you for the insight
our pleasure!
Thanks for sharing your structure.
Our pleasure
Appreciate your Insight
Tsholanang moagi thank you
This was super helpful! I think it's so dope how you do this but also are in Ministry 🙏
Thanks Desmond! Blessings
Nice vid, very accurate
Thank u for this!
Our pleasure
This is rich! Separating the two teams is an extreme golden nugget!
Thank you! And as we continue to grow we will continue to evolve and adapt our processes.
Spot on
Nice ! Thank you so much. So basically, at Butler, this is a two-part subdivision of the agency structure. It's pretty different - and less cluttered - than what I'm used to see. And seems that it pretty works for you as an agency. Thank you for those insights. What about the workflow ? How do you deal with the process workflow ?
Prince Symenouh it definitely works for us. We are a small team, but the best way I see it structured.
Regarding Workflow: search for some of the videos on our channel about project management (we have playlists about this).
For in Depth tutorials and worksheets, check out the project management course
agency.butlerbranding.com/project-management/
Eish! my man just nailed it with the Cap "God is a Designer"
🙏 💯🙌
Very good and funny videos bring a great sense of entertainment!
😎
Great stuff again. Now I have to ask does the Marketing Director works on the marketing of the agency or the marketing of the clients? Also, I've noticed there is no Creative Director or Copywriter, how do you manage without them?
He does marketing for both us and our clients. Our content strategist is our writer. Sean is the creative director.
This was soo helpful!
🙌
Thank you for the insightful content! I am wondering where is your social media management?
That’s under our marketing department. Art - in out brand management team, has our creative fulfillment team create and manage content.
@@ButlerBranding Thank you so much!
Great video! Where are you from? Kuppa Joy is local to where I’m at
Central Cali Natives! Headquarters in Fresno
Thank you for the insight. I am a project manager for a small branding agency. May I ask what tool you and your team use to manage all the tasks coming through your agency?
We use Asana for task management. Toggl for Time tracking.
interesting thanks
Found this video after searching for what a digital "fluid" agency is.. lol! I still don't know what the heck a "fluid" agency means.. someone I connected on Linkedin says she owns a "fluid" agency and that she's a branding strategist.. anyhoo,, it's neither here nor there...Maybe her agency's name is "fluid" ?? but I did find your content very helpful.. I'm a solopreneur (focusing on creative content and copy) who just got her first client and will be making my first pitch tomorrow...your video did not answer my question but I subscribed because I'm pretty sure I'll be getting back to your channel for more input when I hopefully create my own team -- I gotta ask though if I have to outsource, which position do you think I should outsource or hire first that would literally help my brand move forward and take on more projects?
Not sure what “fluid agency” means either... potentially a phrase they came up with to explain that they are flexible 🤔
Regarding hiring, we this video may help
ruclips.net/video/puSRnwq61G0/видео.html
Short answer - hiring will be different for each agency based on what your core-competency is, what your weaknesses and opportunities are, and what your immediate needs are.
It’s good to hire freelancers on particular projects you need help on. If you’re frequently hiring freelancers for the same type of work, it’s likely time to think of a partnership or bringing on an employee.
WHAT ARE THE TOOLS FOR EACH AND EVERY DEPARTMENTS
Hello love the video! I have a question i hope you find it and be able to answer it because I am quite confused at the moment ant lost. So my dream is to have an advertising and marketing agency. I am current in the process of learning all about digital marketing and creative , my foundations are video photo and graphic design, but since im starting an agency im going to be one man agency till i secure enough clients to start hiring freelancers to help me out. So my question is do I start as freelancer marketer on social media or should i start by creating my brand and communicate with clients as we although im alone at the moment?
If you were starting an agency, then by nature your agency is multidisciplinary. So it is assumed that there is a group, or multiple people on the team. So if you are trying to position yourself as an agency, it would definitely be in the plural as a team. There’s really nothing stopping you from operating like that, so long as you set up the system and process to be able to work with the right freelancers. I would definitely not sell anything that you are not capable of fulfilling though.
@@ButlerBranding Oh wow thank you for a quick response, so is it fare to offer videography photography and graphic design services + social media management as agency since i am good at these skills? One more question what is the difference between ad agency and creative?
@@edvinascu I believe this industry is very subjective, and there is no one-size-fits-all solution. You can position yourself as you want, so long as it makes sense to the client and you're able to articulate it. So yes, I would imagine that you could position yourself as a social media content creation agency. Regarding the difference between ad agency and creative - I'm not sure. I would imagine all ad agencies are creative (you need to have the creative in order to do ads), but not every creative agency does ads. However, I do know that many ad agencies do not prioritize creative, and this is evident from their portfolio.
One way you can set your brand apart is by positioning yourself as an ad agency who gives a crap about the creative. Then make sure your portfolio shows great work.
@@ButlerBranding THANK YOU SOOO MUCH!!!! this advice really cleared my mind now, now its time to go and get what I want, again thank you!!
Desiree is the gem isnt she ❤❤❤
That hat is 🔥🔥🔥
🙌👆🙏
is the creative agency same as branding agency ?
A branding agency is a creative agency. “Creative agency” is just a broad category. Being a Branding Agency just means we have an emphasis on branding. A creative agency can be video, photo, graphics, web, advertising, etc.
What type of questions do you ask in the discovery session ?
assuming you have 9 people in your team, can you handle more than 5 brand, if you can, please tell me how can you manage it
Yes. I’d recommend watching our videos on project management. Here is one to start with:
ruclips.net/video/ZZ0WAmk-d10/видео.html
What are your profit margins after all of your hires ?
No clue. Payroll for 11 employees is around $50k/month. We make well more than that. Bills are paid. We Only hire based on need. When we need more employees, it’s because we are too busy to handle the work with the staff we have, which means we have margin to hire.
Chris Do becomes a bit heavy lol
what even is a creative agency?
Cool video but that hat. Who wears a flat bill anymore. Psh
😈 troll! 😂
@@ButlerBranding 😁
Why are there no black guys on your team?
Good question. Want to apply? Or if u know of any send them here www.butlerbranding.com/careers/
We are hiring
Stopped watching after noticing the hat.
Why’s that? 🤔
@@ButlerBranding I just don't find subjective references to religion appropriate on a platform that's meant to be objectively informative.
@@olliemolly6411 to be fair, my video on “how do you structure a creative agency” is a bit subjective, as there’s really not one way to do it. Sorry you felt you couldn’t benefit from the content because of the personal beliefs of the one sharing it. Wishing you the best in your journey, though. 🙏