Why Maggi Has NO DIRECT COMPETITION? Business Case Study | തോൽവി അറിയാത്ത Swiss Strategy

Have you ever wondered why Maggi still doesn’t have a direct competition in India? Even after 40 years in India, Nestle’s own Maggi still holds the title of ‘Market leader’ in the instant noodles segment. The reasons for that are many but there is something special about Maggi and its strategy that makes this brand thrive even at the biggest adversities a food brand can face.
In this business case study, I try to decode their strategies for generating a whopping 3000 crores of revenue year after year. Maggi’s humble beginnings to its ban on 2015 and the rise after is an inspiring journey filled with business and marketing lessons. Hope you will enjoy this case study as much as i enjoyed making it!
#businesscasestudy
Instagram - / ganesh.iyyer
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Disclaimer: The content of this video is intended purely for entertainment purposes. I would like to clarify that I do not intend to harass, offend, or cause harm to any Individuals, Organisations or other Entities mentioned or referenced in this video. Any facts, information, or opinions presented in this video may contain errors or inaccuracies, and should not be considered as financial, legal, or professional advice. Viewers are encouraged to conduct their own research and seek appropriate guidance before making any decisions based on the content of this video. Credits to the clips used in this video goes to its respective owners.

[@Ganeshiyyer]

Which company's case study should i make next? Please comment your suggestions. Meanwhile, We have reached 1k+ subs. Can't thank you guys enough for the support 🤍

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Brila cements

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Malabar cements

[@abhiramir9943]

johnson and johnson

[@kalkiofficial3880]

Maggi❌ yippee 😘✅

[@Gangadhar-m8o]

എന്നാലും പഴയ മാഗി😋യുടെ ടേസ്റ്റ് ഇപ്പോ മാഗി ഇല്ല എന്ന് അഭിപ്രായം ഉള്ളവർ ഉണ്ടോ

[@ashasabu942]

Illa

[@alexjose7356]

പക്ഷെ എനിക്ക് മാഗിയെകാൾ ഇഷ്ടം yippi ആണ്

[@animalsquad444]

Ah maggi enna tastanu

[@habeeb3402]

❤

[@jijogj]

Maggi ❤ yippie കൊള്ളില്ല

[@BallSniffer-uw4kr]

Yippie kaikkunnavar Kundanmaar🤡

[@MalluTrollen2024]

You're at wrong place, this video is not for consumers, I believe.

[@athulk___]

എന്റെ wife ഒരു gastrologist ആണ്. ഞങ്ങൾക്ക് ഭാവിയിൽ സ്വന്തമായി ഒരു ക്ലിനിക് ഇടാൻ പ്ലാൻ ഉണ്ട്. അതുകൊണ്ട് എല്ലാവരും പരമാവധി മാഗ്ഗി കഴിക്കുക. വീട്ടിലെ കുട്ടികൾക്ക് എല്ലാം ചെറുപ്പം മുതൽ തന്നെ മാഗ്ഗി കൊടുത്തു ശീലിക്കുക 🥰🥰

[@seasme]

Phaa thalayil swantham laabham mathram kaaanunne animal

[@athulk___]

@@seasme ആരെയും നിർബന്ധിച്ച് തീറ്റിക്കുന്നില്ലല്ലോ..

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Enikk ottum ishtamillatha noodles brand anu maggi.

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Direct presentation without any due makes this channel different . Keep it up brother🎉

[@Ganeshiyyer]

😊🙌

[@capsulecalicut3246]

Ban വന്നതിന് ശേഷം maggie വാങ്ങിയിട്ടില്ല. വാങ്ങുകയാണെങ്കിൽ യിപ്പീ മാത്രം. ഇനി അത് എന്നാണോ ഒഴിവാക്കാൻ ആവുക.

[@wonderthings1270]

😂😂2 um unhealthy ആണ്

[@Parava_media]

Bro oru suggestion parayam...oru business,brand poleyulla content cheyumbol itrem iruttath keri irunn video idallu korch okky velicham aavam

[@Ganeshiyyer]

Sure bro, Next video muthal lighting fix cheyyam. 😊👍

[@sachinvs5757]

Suggestions inde. Ne chaytha thumbnail um caption um video click chayyipichu but satisfied alla ,contents repeat ayi parayununde,contents organized alla history paranjappo intresting ayirunu but core bagathe ottum structred alla ne thoni,

[@Ganeshiyyer]

Core content kurachukoode add cheyyamayirunnu ennu enikkum thonni. Next video muthal fix cheyyam 👍 Thanks for the suggestions

[@x-gamer7202]

Ath thumbnail kandapol reentry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila

[@MeTravelogue]

എനിക്ക് maggie യെ ക്കാൾ ഇഷ്ടം yippee ആണ്

[@cyrilmartin9221]

Quality content 🔥. Subscribed 👍

[@Ganeshiyyer]

Thank you! 😊❤️

[@ktpratheesh]

മാഗി നിരോധിച്ച് ഒരു ആഴ്ച കഴിഞ്ഞപ്പോഴാണ് പതഞ്‌ജലി യുടെ ന്യുഡിൽസ് വിപണിയിൽ എത്തുന്നത്, അപ്പോൾ എല്ലാവര്ക്കും ബോധ്യമായി എന്തിനാണ് മാഗി ന്യുഡിൽസ് മാത്രം നിരോധിച്ചെതെന്ന്. യിപ്പീ യും ഇൻഡൊമീ ന്യുഡിൽസ് ഒന്നും പതഞ്‌ജലിക്ക് ഒരു കോംപീറ്ററ്ററേ അല്ലാന്നു അവർക്ക് നല്ലപോലെ അറിയാം. മാഗി നിരോധിച്ചാൽ ആ സ്ഥാനം കയ്യടക്കാൻ പതഞ്‌ജലി ശ്രമിച്ചത്.,

[@aviatorcrew389]

പഴയ മാഗ്ഗി ടെ taste ഇപ്പോ ഇല്ല, ഞാൻ yeppy ആണ് വാങ്ങാറ്

[@aloopurii]

Suggestion: Try to hide the "SWITCH BOARD" behind you, because it is catching the attention from the user and its not good for your content and can't catch you up. Presentation and content wise you're absolutely good. You have a good future in this platform.

[@Ganeshiyyer]

Thanks for the tip!

[@akayoutuber4226]

Yippee aanu better

[@ha6i]

Finally a quality Malayalam youtube video that I saw today 👏🙌

[@Ganeshiyyer]

Thank you 😊❤️

[@HritikhBThejus]

Njan yippie ahnu vangar yippie mood masala

[@jason_from_vice_city]

2 മിനിട്ട് കൊണ്ട് ആരെങ്കിലും മാഗി ഉണ്ടാക്കിയിട്ടുണ്ടോ?????😂😂.....

[@Ganeshiyyer]

Good question 😁

[@INDIANHOMEGARAGE]

Nice bro 🤜

[@petstraveler2808]

Epol ellavarum kadayil poyi Maggie venam ennu paranju vangunathu yepiee annu..

[@vaaasu-u7u]

Maggie ennu ullath ath oru brand aayi maari bcoz pothuve aarum noodles nn parayar illa Maggie enn mathrame parayar ullu😊

[@Ganeshiyyer]

True 👍

[@myt7471]

I don't think Maggie brand aayi but nte experience il koodthal aalkarum noodles ennan parayal... Noodles Indiansin first experience alla but instant noodles aan first.

[@mthugs4458]

Ban കിട്ടി,,, ക്യാഷ് എറിഞ്ഞു ബാൻ മാറ്റി... Corrupted ഗവണ്മെന്റ്...😅😅.. പിന്നെ മൂക്കില്ല രാജ്യത്തെ മുരിമുകൻ രാജാവ്.. 😅.

[@visionsofvaishnav7243]

Ban nu shesham innuvare maagi vangiyittilla

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Bro upload videos like this you will grow one time because this is evergreen content ❤🎉

[@Ganeshiyyer]

🙌😊

[@JikkuMaster]

I never feel energetic after eating instant noodles whichever the brand is. I rarely eat instant noodles nowadays.

[@nizammamba585]

Content Quality is Great👌
Never seen this type of content/writing in Malayalam💥

[@Ganeshiyyer]

Thank you!

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Nice presentation... Subscribed
looking forward to seeing more!..

[@Ganeshiyyer]

@@adnan_mhd_30 Thank you 😊❤️

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Uff🔥🔥

[@Ganeshiyyer]

Arodum parayalle mechu 🤲

[@jenwinjustin8802]

Eni oru noodles brand scope indo indiayil????

[@Ganeshiyyer]

Absolutely, Rare anenkilum pala market leaders um puthiya brands nu munpil veezharund. One recent example is Jio in the telecom sector. Existing problems fix cheyyunna, Puthiya features ulla new brands ella sectorilum vannekkam. So we can never predict the future of Maggi.

[@sr1727]

you earned a subscriber

[@Ganeshiyyer]

😊❤️

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Nice presentation ❤

[@Ganeshiyyer]

Thank you bro ❤️😊

[@RoseJoseph-b9i]

Yipee enik istam

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You are approaching towards the success. You might be the next dhruv raathee from kerala

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Bro anike oru channel thudahanam ene unde. Anike bro ee video el use chyetha Stoke videos eviduna kitiya ene parayamo.. Plzzz

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Nice content bro keep doing ❤

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Maggie 5rs thott undarunn pand
Ippozhum 7rs or 6rs packets available aann

[@Ganeshiyyer]

Thanks for the info 🙌

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bro content and quality supperrb..keep going..

[@Ganeshiyyer]

Thank you ❤️🙌

[@MasterMindManu-25]

ഒറ്റക്ക് വഴി വെട്ടി വന്നവൻ ആണോ ഈ മാഗി

[@Ganeshiyyer]

😁🔥

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INDOMIE❤

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Bro idh pole ulle case studies videos eniyum venam, keep going bro all the best ❤

[@Ganeshiyyer]

Thanks, More coming! 😊

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❤❤❤ nice bro 🙂🙂

[@Ganeshiyyer]

❤️😊

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Ee myronnum kazhikkarilla health n shari alla😂

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Nice and simple narrative 🎉 keep doing it

[@Ganeshiyyer]

Thank you

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തൃശൂർ slang ൽ ഒരു വ്ലോഗ്

[@Ganeshiyyer]

@@arunmdaz8476 😁 achadi bhaasha aakkan nokkiyitt elkkunnilla

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Content Quality 🔥
Subscribed ❤

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Bytes❤❤

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Subed❤️🔥

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❤️

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[@Ganeshiyyer]

❤️

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Ith namude blind il undarna Ganesh bro alle. Aadyam manasilayilla. Adipoli content bro❤❤❤. Rithin aanu njn

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Thanks Rithin bro 😁❤️❤️

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sunfeast yippy😄

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I always thought why Think School like RUclips channel isn’t there in Malayalam. Good Job😊

[@Ganeshiyyer]

Thank you 😊

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Mone video spr ❤
Keep doing

[@Ganeshiyyer]

Thanks 🤗

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Informative 👏👏

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thumbnail kandapol re-entry ye patti aanu parayunath ennu thonni ennal athine patti agane onnum paranjum ila

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Earned a Subscriber 🖤

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Quality content 🔥
Just some suggestions from (ignore if u wish to )
Your sound is upto mark like minimal it is but lower the voice it goes, unclear the words get ! So make your words little clear else voice up which I won’t suggest cuz the atmosphere is dark filled ! Anyways All the best for a long journey of Quality contents ! The editing everything is top notch ! Hats off to u r efforts bro🔥❤️

[@Ganeshiyyer]

Thank you for writing this. I will definitely keep this in mind for the next video. 😊❤️

[@ansid13]

Maggic noodles > maggie

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Poison food right?.

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❤

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Bro ഇനി yippu ude cheyyoo😂

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Led ഓ 😯

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Yippee🔥

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Yippee oo

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Bro add subtitles ( English, Hindi)

[@Ganeshiyyer]

Sure, I will try to add english sub from next videos. Thanks for the idea. 🙌

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really liked your contents...subscribed.❤

[@Ganeshiyyer]

Thank you 😊

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Quality content
Do more content like this

[@Ganeshiyyer]

Thanks! 😊

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Subscribed for the effort u had made in this vedio❤

[@Ganeshiyyer]

🙌🤍

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nice content and presentation

[@Ganeshiyyer]

❤️😊

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Great content bro, expecting more❤

[@Ganeshiyyer]

More coming! Thanks 😊❤️

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Subscribed

[@Ganeshiyyer]

❤️😊

[@weeeenon]

💙

[@harisanthh7409]

nyc content

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❤

[@Bebinbs]

Yippee

[@alexdevasia3601]

Yippy is a direct competitor bro

[@Ganeshiyyer]

I get Yippee is in the same market segment and is quite popular in urban cities, But it only has a market of 22% while Maggi still has over 60%.

[@sambhu_suresh]

Nissin 👌👌

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❤🙌🏻

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Lighting set aak. Accent simple aaku

[@Ganeshiyyer]

Noted, Thanks for the feedback ❤️

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😍❤

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subscribed❤❤

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👍👍👍

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😮❤❤

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great video bro!!

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Thanks bro ❤️

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Content ❤ subscribed 🎉

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Thanks bro ❤️🙌

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Quality content 🔥

[@Ganeshiyyer]

Thank you 🤍

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Kollaam bro ❤

[@Ganeshiyyer]

❤️😊

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Subscribed ❤

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❤

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🤍🤍

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Taste matters 😂

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❤

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🤍

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Bro RUclips ad revanue ethra

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Great video bro ❤️

[@Ganeshiyyer]

Thank you 😊❤️