Gucci - The Rise and Fall...And Rise Again
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- Опубликовано: 21 июн 2022
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Episode Description: For decades, Gucci has been one of the biggest names in luxury fashion. This video talks about how they got so large while highlighting a period of significant struggle. This is a crazy story.
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Guccio Gucci is literally the most Gucci name ever.
Only if his middle name was Guccini
gucci
😭😭😭😭
There is also Galileo Galilei.
The original Gucci Mane
“Company man: The rise, the rise… and rise again.”
You mean. The Rise and Rise and Rise again. 😅
Top 5 channels on YT
@@runrafarunthebestintheworld nope that’s wrong 🤣
Company Man GOATed
We won't tolerate any kind of attack or critical thinking to company man
Her statement at the end was cutoff. The full expression is “money won’t buy you happiness, but it’s better to cry in a Rolls Royce”.
I like it, pretty funny response to people that tell you money won’t buy happiness.
I wish I had money so I could fly to the MAYO clinic as living with chronic debilitating illness while doctors refuse to do their job or mock you when you go is very stressful as I've almost died a few times like when most of my body went paralyzed and I lost the ability to chew and swallow food for over a week while all the doctors I saw mocked me like it wasn't real.
Can't buy happiness, but not having money always buys misery, as people in 2022 are learning the hard way.
A lot of sayings get cut like that.
"Blood is thicker than water", meaning family is the most important thing, was shortened from "the blood of the covenant is thicker than the water of the womb" meaning that bonds you choose are stronger than those you inherit.
"Curiosity killed the cat" meaning you should be careful with your curiosity, was shortened from "curiosity killed the cat, but satisfaction brought it back" meaning that finding the answers you seek may be hard but it's worth it in the end.
@@colt5189 bro what 💀💀
I'd rather be happy and not cry so if that means I'm on the bike, then I'd rather be on the bike. Nevertheless, it is a ridiculous detached statement from someone who was clearly a psychopath (killing someone), therefore she was not the kind of person to look to for life advice. Another thing to note that if you focus on a material thing to comfort you in the bad times then you will never feel fulfilled, as the perception of lack will always make you want more to reach the same high. Someone who still needs to cry and does so in a rolls royce won't be comforted, they will cry more because of the perception that the rolls royce is not enough. The more you know!
I appreciate your research. The pattern of first generation creating a business, second generation growning the business and third generation destroying the business seems so common in situations like this. Guess I'm glad I was not at that level.
2nd generation sees the hard work that it took to get the brand going. 3rd generation is born into wealth and usually spoiled brats.
About 60% of businesses fail when passed to 2nd generation, and about 90% fail when passed to the 3rd generation...
I was a 4th generation in my family business thinkin the 3rd was gone and the business saved but no, they still ruined it. 3rd always kills a business
In Chinese we call this 富不過三代 (fu4 bu guo4 san1 dai4), meaning “wealth doesn’t get past three generations”.
“Dad sows it, son grows it, grandson blows it”
two words: Tom Ford. He really helped bring back the company in the 90s
When I saw the Gucci movie, when they talk about hiring a new designer from Texas there's a build-up until they say his name is "TOM FORD". I was like "Oh-- oh no! This movie thinks I am supposed to know who that is! I don't!" But once I saw the designs, it clicked.
Love Tom Ford!
Honestly never heard of him till this video
Tom Ford is THE desinger in fashion world guys
Yeah Henry Ford really saved Gucci
"Better is bread with a happy heart than wealth with vexation" is the opposite quote to the "better to cry in a rolls than smile on a bicycle"
So basically, The family who started the brand is no longer controlling it
Bro, this is true of almost every big company. You think the guy that started Walmart is still running the company? Get real bud.
@@SimonVanliew26 - Sam Walton died in 1992 (74 y/o) and his family still controls close to half of their stock, although they don't run the day-to-day business, which is done by non-family members. That is not a good example for your point...
Even Ford still has one of their descendants, Bill (William Clay), as a part of the top brass, even though he's not the CEO anymore.
So, it depends....
@@SimonVanliew26 You're correct but you picked a bad example (one of the exceptions to the rule). Disney is a better example of a company that's a name that's not run by that family.
seems to be the case for many big businesses
Every 60 seconds in Africa, a minute passes
Old Man Gucci had it right, but the kids always think they know better. It usually take about a decade to recover from that, if you ever do.
They only care about expanding and getting richer fast short term and not considered the consequences long term.
Definitely one of the most interesting histories of any company.
Patrizia's comment makes a lot of sense once you know what it's like to be dirt-poor lol. And it's not meant to be taken extremely literally. Basically, she doesn't mean that it's better to be sad in a fancy car than be happy on a bike, she means that it's preferable to weather human suffering as a rich person than being happy but poor. Or at least that's my take on it while giving her the benefit of the doubt.
but nobody is truly happy 100% of the time that's what people seem to forget, everybody has ups, downs and struggles rich and poor, so she's saying she'd rather go through the ups and down of life in a Rolls Royce than on a bicycle and I agree
Hi Company Man! I’m a HUGE fan of your channel. I love all of your videos!!
Could you do a video on Revlon? They just went bankrupt and they have a pretty interesting history within the beauty space.
Thanks!
Caitlin
Agreed. I was shocked to hear they filed bankruptcy despite L’Oreal pretty much strong arming the Beaty industry.
Same sounds interesting
that actually sounds intersting.
Upvoted, Mom wore Revlon lipstick most every day when I was a kid. RIP Revlon 💐
I am commenting to move this up the list
I liked Tom Ford's Gucci vision. Everything lately looks like they are just laughing at us.
Hey who was that girl in the blue shirt
@@ahadumer418 At he MTV thing? Pretty sure it's Madonna
Yeah they’re just seeing how much ridiculous crap they can get away with at this point.
they gotta be fuckin kidding
I know you probably won't take suggestions from here to often but maybe you should do some vacuum cleaner companies like Kirby for example because they are very controversial and it will be interesting to put some light into it
Or the Rainbow vaccuum cleaners and air filters 😊
Love to see a vid on Tom Ford. When a guy from Texas saves Gucci, there's gotta be a good story there.
Victorias Secret - Why they are popular
Come on do this one, I always wondered how they’re still doing good when malls are dying.
It's a secret ;)
@@rcash9131 Malls maybe dying and being grateful have nothing to do with each other.
And malls at least in the US are kinda dying. It really depends on where you live and how much your community relies on online shopping vs retail shopping.
Where I live, for example malls are more popular than ever. My local mall added a Target, Whole Foods, a large local sports store, Regal Theater, and a gym all within the past 7 years.
There needs to be s Victor's Secret LOL
@@rcash9131 they're dieing. give up, it's time. gotta make the new projects on the malls
"Vickie's" is not the best example of that point. Think Bath and Body Works and GNC as chains that "buck the trend" inside malls.
I can afford Gucci but wouldn’t be caught wearing this stuff
Hm, you missed another downturn and rise. The last few years of Frida Giannini's direction were a mess as collection after collection was panned and sales were in the gutter. Gucci was not cool anymore and she was unable to maintain the interest of the industry, so she was fired. When Alessandro Michele came in he turned the house around from both design and profitability perspectives with a collection that he was forced to design in just a couple weeks. Almost overnight everybody was talking about Alessandro's Gucci and how his first collection of frills, color, and "faux-vintage" was a turning point for fashion that, at the time, was pretty centered on minimalism(see: Phoebe Philo's Celine, Delpozo) and a dark & serious aesthetic(see Alexander Wang, Gareth Pugh). Every vertical in the business saw tremendous growth- RTW, handbags, accessories, shoes, and most notably the men's line that, for decades, really only did well in suiting.
From a design perspective, his appointment was the nucleation point for the maximalism trend that we are still seeing the tail end of. It even seeped into adjacent industries like interior and industrial design. He rode that wave and started being heavy handed(and ironic) with the use of logos- that ushered in the Logomania trend we saw at the end of the 2010s. "Guccification" became another adjectivization of the brand that was tossed around in fashion circles as other designers started leaning into logomania and maximalism. It even ended up being used as a sort of in-joke in 2018 and was emblazoned on bags and RTW .
ps: Alessando's surname is pronounced (approximately) MEH-KE-LEH
pps: I've mentioned before, if you ever need someone with a fashion history and trend analysis background, let me know: _duplessis on IG.
Really shows that in failure you don’t lose you learn and try again and you will SUCCEED
I used to think of Gucci as luxurious but over the past 10 years it just seems like tatty overly priced clothing.
I own a pair of Gucci shoes and they are very quality
I think it's because they became very trendy like what that stupid "Gucci flip flop" song getting people into wearing slides even though they don't even look good on anyone especially when they loosen up and more of your foot is on the floor than in the shoe!
Louis Vuitton is the same thing tbh…shit might as well get Michael Kors and spend less lmao, similar quality, a little to a lot cheaper, and it’s still technically “luxury”
Gucci, LV, YSL and Prada are all old geezy brands. Off white is where it's at.
@@cholodude97 now when it comes to luxury brands like Rolex, Omega, and Cartier, then you know you’re paying for quality…personally I have a Cartier watch, I looked into Rolex, but I liked the more old fashioned style of my Cartier
I'd like to ask Patricia if it's better to cry in a marriage or to smile in a jail cell...
😁
🤣🤣🤣
Well if you saw house of Gucci, she totally ruined her marriage and let her man get with someone who knew him “better” than her
I'd rather be happy on a bicycle then sad in a rolls Royce.
Same with me. I’d rather be happy with a North Face backpack than a Gucci Bag.
@@christianbolisca1493 north face ain’t even cheap tho 🤦🏻
@@WaltherPPK007 used to be. not no more
@@kevinmontoya7318, but at least it doesn’t have Gucci’s bonkers prices.
@@kevinmontoya7318 it also used to be a brand for actual rock climbers, now it’s some stupid fashion thing
I've never really liked Gucci brand items, always thought it was pretty pretentious. Had no idea what was happening with the family behind the scenes. So fascinating!
The Company Man is so Gucci!
"A scarf with a floral pattern" 🤣 I feel you even as I get more money, I still can't justify the cost. I have friends who own Gucci products and it doesnt seem that different to me than normal clothes. I do like brands like Twillory for example, the amount of Tech that goes into designing their dress clothes such as 4 way stretch, moisture wicking, etc. Really it's the only way I can justify spending thousands of clothes.
I don’t keep up with fashion, but I’ve always equated Gucci with Coach. At least their bags.
Two completely different tiers. Coach is contemporary, entry level luxury. A Gucci handbag goes for at least 10x as much as a Coach bag.
@@Becausing
To most, they're the same overpriced garbage.
@@Becausing I know. But Gucci was so overdone for so long that I saw them as being on the same level.
Company Man, your content is one I am grateful for. Could you please cover Peloton? I worked for these bozos, so it's one part spite, the other part curiosity on other factors that are leading it to a downwards spiral.
I love watching these! Would love to see one on American apparel, Juicy couture or Crabtree & Evelyn
Nice job with this video. I think you do an outstanding job with these videos. My opinion is you should do a follow up video to project how the black culture in hip-hop helped to catapult Gucci to what it is today. There is a gentleman by the name of DAPPER DAN who created the urban style of Gucci that we know today. Dapper Dan used to get the same exact materials that Gucci used to design his own style of the brand using their logo for rappers and r&b singers in the late 80s and early 90s. Once the culture started to see these designs worn by these celebrities it began to draw in the hip-hop community to buy the brand because of influence. Although Dapper Dan was sued for infringement by Gucci and other luxury brands, they copied his designs. Gucci realized his talent so much to the point that now Gucci has hired Dapper Dan to design his own collection of Gucci. He is also still one of the top creative designers for Gucci until this day. His influence on the brand is not talked about enough.
That's not really Company Man's style of video. It's an interesting topic, though.
@@JakeLovesSteak
It should have been mentioned. This particular video was kind of light on facts and shallow as to the reemergence of the brand. It's all right but leaves out bits like this.
@@JakeLovesSteak explaining a part of a company's history that helped them RISE in popularity to what we know them as today isn't company man's style of video??
Rappers and the black community definitely helped give Gucci the clout it desperately needed to survive, even moreso than the upper class it was originally meant for.
Spending on luxury clothing like Gucci is usually the first thing to go in a recession. I’d be curious to see how it and other companies like LVMH perform over the next 12-18 months…
Actually not true. Luxury products are pretty resilient to recession. A recession mainly hurts the middle class. The rich and upper class barely even notice so they don't change their spending habits much.
@@shaunrosenberg4568 The rich aren't the ones buying Gucci.
@@shaunrosenberg4568 not true. Luxury brands make a lot of their money selling to the middle class
Look how large LVMH (Louis Vuitton, Moet, Hennessey and dozens of other luxury brands) have grown in both prosperity and recession.
CM hasn't done "The Rise Of LVMH" and it should be in his radar.
@@Thelawofficesofjameslarrasmith No, Shaun is correct. Rich folks are buying the higher tier product that tends to be quieter. Things like like leather shoes, handbags without crazy logos, suiting and the RTW. I think what you’re getting at is that “non-rich” people won’t have the discretionary to buy Gucci. Two things though:
1. Those people are not buying the expensive stuff, they’re buying the flashy, cheaper items like t-shirts, small leather goods, logo heavy items, and sneakers. This portion of Gucci’s business is quite small in comparison so they will be fine during a recession even if they lost most of these purchases.
2: Since Alessandro Michele’s Gucci is so aspirational from a design perspective, people might double down and buy more. This would be in line with “the higher the heels, the lower the economy” corollary. The phenomenon is also seen with expensive makeup during economic downturns- people want escapism and to feel normal, like their wallet is not suffering.
It takes one good luck for someone to be successful, it takes one bad incident to fall...and a few rap songs to help regain everything or more
6:25
🎵 No one else was in the room where it happened 🎵
If anyone remembers "The Champ" an old Canadian radio show, that was where I first heard of Gucci as the story was about him getting a purse for his wife. Aside from that, I know nothing about the brand.
Thanks for this awesome topic. The company went up and down like fashion. You really put a lot of effort into each video - THANK YOU! Still loving every :' I'd like to hear what you have to say'. Greetings from South Africa
Every luxury brand is overpriced and overrated
Always loving your videos! Still waiting for the “rise and fall of Bally total fitness” 💪🏽💪🏽💪🏽
They were super pushy lol.
@@Erica0024 lol!
Can you do something on a direct sales company or MLM? I don't think too many people understand how these business models actually work. AdvoCare would be a good recent example of a Rise and Fall in that industry.
I learn so much from your style of video! Keep em coming!
You're always killing it, dude. I've never owned Gucci in my life, but I always catch your latest vid. I will say that this made me understand why rappers sang about the brand a little more. We're bound to learn something in each of your vids. Cheers!
i love designer wear and Patrizia was damn right.
we’re all gonna cry anyway. may as we’ll be in a RR!
I love that the music changed when the scandals section began and changed back when it was over
Traveled from WV to Philly...went to a concert and had no idea where to walk to eat with my five other pals. Church's was right across the street from our hotel....absolutely hit the spot. The rice and beans were a great side dish that was filling without making me miserable. Definitely look forward to having some again next time I visit.
11:00 I totally agree with Patrizia.
She ment it's better to be miserable and rich than happy and poor.
Gucci has become an adjective in itself by now. That's good for their brand representation I guess but it's actually dangerous legally.
If a name like that becomes generic and omnipresent you can lose copyright on it.
Yeah, that's why there are so many fake Kleenex knockoffs.
Oof so true!!!
The old saying is so true. Money can't buy taste. I say this because that Gucci merchandise is tacky AF. The same goes for England's Burberry.
I loved this video! More fashion, please!
I always enjoy watching your videos. They're all Gucci.
Fun fact: Majority of people in the Netherlands & especially Amsterdam ride a bicycle as their primary source of transportation. Not only are their streets safer with considerable less accidents & deaths but people are genuinely healthier & happier than the fat rich person in the Rolls Royce.
I bet it's better to be happy on a bicycle than to be in jail for any amount of time
I was a Gucci customer from 2004 to about 2008. That was the tail end of the Tom Ford era, and the shift in design, store identity/aesthetic, exclusivity, and (especially customer service) is so stark…
I recently stopped there to get a small accessory. The place was busting at the seams with people; the associates were downright rude (even though I had made an appointment); and they even had a visible cash register with a long line of people waiting (unheard of in the Ford era).
While it doesn’t affect me personally, it’s clear that they’ve embraced a less subtle approach to their “exclusivity” and perceived luxury shopping experience.
That’s not even mentioning the ghastly designs/products that feel like they were designed by children (and of course they scream “hey look at me”).
So while they’re doing great financially since Ford’s departure, the brand has embraced a lot of the negatives that Domenico De Sole worked hard to trim/eliminate.
The movie with Lady Gaga was excellent with the Rise and Fall of Gucci told.
As a poor person I concur that Patrizia was right lmao Being happy on a bicycle gets old when the landlord asks for 2/3rds of your income.
Hey dude! Absolutely love your videos! I was wondering if you would do a Patagonia video some time? Keep it up bro!
Love the videos. I personally don't see why people spend so much for a name brand. I sort of understand but I definitely wouldn't go to the point where I spend thousands. To me a Gucci purse does the same thing a $10 purse does. It holds your things.
There's so many reasons, quality sustainability, fair wages, etc.
@@TotalBorroto
Luxury brands are evil. Supporting them is evil.
@@TotalBorroto the luxury industry is as unsustainable as the fast fashion industry. You really believe that everyone along the chain gets a living wage? There are some quality issues depending on the item.
The reasons why you pay more are: the house name, the boutiques (located in the most expensive areas), the shopping experience, the packaging, the quality (most of the time), the craftsmanship (sometimes).
Things have definitely changed, my Nana imparted the 'spend money on a good quality item, take good care of it, and have it for years' this was especially true of a good winter coat. Find quality now is the hardest part. While there has always been scummy things, you used to know a good piece of woolen cloth, fur, leather, etc, and you could see the craftsmanship. To me, Gucci has seemed tacky and ugly for long, I don't remember a time when it wasn't.
1970s, we had the AMC Hornet Sedan with the Gucci interior. It was a nice car.
I was 8/9-ish when I asked her; she said the Gucci interior was of a higher quality than the base offering. The Hornet was a comfortable and spacious car.
I never had a Gucci Hornet or a Levi's Gremlin, But I did have a couple of Sportabouts (wagon version of the Hornet). I still think they are the best-looking wagons of the 1970s! AMCs were also STONE RELIABLE and easy to work on.
@@jamesslick4790 The Hornet Interior was Gucci. It was a nice-looking leather interior: green, white, red.
@@Aristodama I saw them at the time, they were SO 70's cool! (IIRC there was a Gucci interior option for the Sportabout too!) My pocketbook only allowed "base level model" cars, LOL. ( I would have LOVED a Levi's Sportabout, But IIRC one was never offered..)
Good vid my man
Great episode!
Amazing video as usual dude! I wish I could afford anything Gucci lol!
It would be AWESOME if you could make a video on the clothing brand VANS. I worked for them for a bit and it was pretty chill but I was surprised to hear they went bankrupt in the 90’s and were sold off to VFC, a clothing brand company that also owns North Face among others. It would definitely make for a good video in your clothing brand series!
The Rise and Rise of Company Man.
I like the most formal collection that they have made. It looks classy and timeless. The more casual one looks a bit over the top and feel like it will be dated soon enough.
Great Video!! will you do one for Louis Vuitton or Georgio Armani or any other luxury brands? would like to learn more about them.
I have actually never heard of them until this presentation!
Watching while cruising away from Istanbul, and heading towards Mykonos!!!
Great video based on deep research, I personally despise Gucci tackiness and their belts are the worst of the worst.
After watching this video, I am now 100% confident that Gucci is owned by the mob lol
I never bought Gucci. Their products are overpriced for what they are.
You don't want to pay like $1200 for shoes?
@@EdgeLie na, just sarcasm
Amazing how similar cast of "House of Gucci" looks to their respective roles
Great video.
Thanks for doing this especially after house of Gucci
11:11 She's saying that it's better to be rich than it is to be poor. And I agree wholeheartedly, as I've experienced some of both ends of that particular dialectic.
King of RUclips
Would love your take on Canada Goose
You could think about it as “ If the happiest you’ll ever be is on a bike, and the most distraught in a rolls royce; then yea. would rather be in that rolls🤣
Yeah, having had my own ups and downs financially, I know what she means. You may be having a bad day, but you're still rich. You're set for life. Things will be alright. If you're poor, even if you're happy right now, you're screwed. In the long run there's no telling how things will be or whether you'll be able to take care of your family or retire.
I'd love to hear about more luxury brands. Specifically LVMH. That's gotta be a crazy story.
Oh my I just watched House of Gucci this is on point
King of stock videos and photos
BTW...Great video!!!!!!! It let's me see that even the rich suffer!!!!
This season bags are reflecting the 80s style of bags and even going back to that logo with the reverse G. I am very pleased by it.
Tom Ford is personally confused in his brand. He charges Gucci prices for it, but doesn’t sell as much. He may have designed it n we knew that but were wearing Gucci name, not his.
Hey Company Man, love ur work, can you please do a video on Roses (The dept store)
I have no interest in the fashion industry, yet this video was still captivating to me. Well done!
Well, I've not been in a Rolls, so I've no basis for comparison, though I quite like bikes. 🤷🏻
Gucci will never die! Also please do Hooters.
Yeah cuz they're the same - no sarcasm intended.
This makes me now want to see the movie seeing as there was so much drama with the family.
Hello! This is a fantastic video. One question: what is the background music?
This is the most riveting background story you've given on a company. Very fascinating! I hope you can do one on Prada and Louboutin. Maybe even Bloomingdale's and Nordstrom.
I think he did do Bloomingdales. I saw a video on it somewhere.
@@SalisburySnake I’ll look for it.
The Gucci movie with Lady Gaga and Adam Driver is good at explaining all the family drama.
I don't understand fashion and I'm glad I don't.
This whole "exclusivity" marketing appealing to people's vanity seems predatory. Yet, people STRIVE to want to spend money on pointlessly expensive crap, just because someone else says it's special.
If I were rich, I'd like to imagine I'd still shop the same as now, but who knows.
I guess having a ton of money changes one's priorities and estimations of value.
But for me, chasing these brands to feel special just makes people look stupid with their money.
That's not just in the fashion industry. Also technology, cars, holiday destinations, even Lego, where exclusivity is created as a way of increasing demand and thus selling for high prices.
fwiw as you get more expensive in clothing, *how* it's produced also factors in. You can buy 10 shirts at costco for $20 or whatever, that are made in sweatshops and/or with questionable age'd laborers. When you buy a $300 t-shirt, you know for a fact it was not in a sweatshop and more hand-made and workers are paid a respectable wage.
I completely agree, well stated. It's refreshing to read a RUclips comment that feels so rational.
On one hand I think the exclusivity of fashion is dumb and overall redundant to its quality, but then I realize I'm a video game collector who buys shitty games all the time simply because they're rare haha
@@amrani_art that sentiment about Lego is so true lol. I also collect Lego and the market is crazy. There isn't a single Lego set out there that goes down in value after a few years. They all only get more expensive
Great video! Glad I got it hot off the press!
Thank you for the informative videos!
Now I want to see the movie even more
Great video!!!!!!!! Totally watched
That’s definitely privilege. She rather be sad and rich than to be happy yet poor 😂
And then she spent 18 years in prison. 😂
@@JakeLovesSteak She also got £900,000 annually to go along with a lump sum £16M payout when she got out. Makes things easier lol.
I don’t think she knew what happiness was. Assuming that quote wasn’t a misinterpretation of her Nonnative English
Company Man! Can you make shorts with some of the craziest quotes you've come across while covering these businesses haha, I wanna hear more "cry in a rolls royce" type quotes
Great video, will you do the new Warner discover Merger?
7:12 Well, now she won't cry on the Roll Royce nor be happy on the bicycle 🚲 😂😂😂.😂😂😂
Great video. think you should compare adult swim channel on Tv and the other cartoon channels, especially since adult swim was geared towards adults. Streaming has also impacted Tv channels in general so I would like to hear your take on all this
Hey man you should do the RIU Hotel and Resorts!
The fact that there was no mention of GUCCI MANE. In this video is very telling. .
It’s common for luxury brands to have a cheaper version of their bags but since the Gucci Marmont bag is literally everywhere I feel like it cheapens the brand and they are becoming a slightly higher end Michael Kors. Anyway that’s how I feel about the brand lol
I understand her comment and it makes perfect sense!!!