The biggest sign of an artist eventually being shelved: label keeps pushing the album release date back. Whenever you see that, just know they most likely will never blow up like they should because the label doesn't believe in them as a star.
Or think they can't stay outta trouble like jive did pimp c, they KEPT pushing 'ridin dirty' album byke & majority of da newest signed who didn't get n trouble although solo got pushed ahead but UGK had so much buzz n da street it still worked out but barely.
A lot of it is them not seeing the vision, or them waiting on the 'right time' for you to blow as an artist, it's all a business strategy, sometimes that time never comes. They could sign a gangster rapper, and then that era of popularity in gangster rap fades away. It happens with type artists all the time.
@@ScottThePisces gangsta rap did start 2 fade wen da backpack rap & emo era started finally making waves but it wasn't strong enuf 2 compete w/ wen drill came right after & blew it away
Dre didn’t leave because 2pac got killed. He left because he wanted more control, he wanted to be in charge. Dre was tired of all the bs suge and 2pac was getting into and how the death row studio was a party house for the artist and gang members . He wanted more of a professional approach with his music career.
We keep Tupac Shakur 🎤📝 on repeat in our family 💯☑️ he's truly missed. I wish things would have been different. Such an Icon,a Superstar 🌟✨,Legend Genius 💯 Very Talented Gifted King 👑. Rest in Peace Beautiful Precious Angel,rest now. You're truly missed.
He's stated in interviews, the thing that led him to leaving was watching an engineer get beat down in the studio for rewinding the track too far back.
Dr.Dre at the core is an engineer, more than a producer or rap artist. That's probably why his output is limited, he is such a perfectionist and listens with engineers ears.
He stalled the careers of some of the engineers who worked with him too. I'm not gonna name specific people because they trained me but some of them got done dirty working with Aftermath.
This is crazy. Basically, Dr. Dre is a hoarder... He sees things that he likes, and they are very important to him in that moment, but somewhere along the line they lose their shine, but he still wants to hold on to them. Eventually they end up in a crammed house with no room to walk around under a stack of newspapers somewhere, most likely never to be seen again. 🤷🏾♂️😂
Yep!!! Dre got like 200 tracks and countin for the album Detox thats been comin for almost 20 yrs and stiil aint got here yet. Hes motivated 4 a while and then he just loses interest and moves on. And whats sad is the artists that contributed to that track list cant even do anything with their music cuz Dre wont release it or clear it 2 be released by them either.
People hoard sneakers, clothes, baseball caps, even when they never wear them. Humans have it in their genes - it's called hunting and collecting/hoarding 😀
@This Guy its funny u would say smthn like that cuz for 1 thing nobody ever said anything abt gvn stuff away. And #2, BILLIONAIRES gve stuff away ALL THE TIME tho. Go look some up and see what their charitable contributions are. Are u a billionaire? Cuz u kinda tlkn like u are...
@This Guy that’s cap billions give money away all the time because it allows them to not pay taxes. it’s a tax strategy for the rich to give away to pay no taxes or much lower amounts and put the money in a charity they see fit
Dre had more rappers sitting on shelves than a sam goody store. Eminem got his label running skills from the man himself cause Shady is another graveyard label. 😂
It's the 80/20 rule in business ... 20% of your customers make up 80% of your business. In Dre's case, his top 3 made up 99% so I don't blame him for putting his resources behind them and Beats.
Dr dre could have delegated not micromanage. Gotta trust somebody at some point. But I love dre and his genius but we missed out on great artists seems. Miss eve!!! Didn’t even know. I just rocked with her but I didn’t look back then who was behind an artist.
Eve was only on Aftermath for 8 months. She remained on Interscope through a distribution with Ruff Ryders. Her debut album went platinum in 1999 & she won a Grammy in 2001.
Yo! Mad respect to your pops, King T is a goat in the BAY and Sacramento. Do you have any stories about him being in the industry?? I would love to hear some crazy stories cuz I know he been through it! Big ups brudda, stay up and all love to your fam 👊
Jon Connor was someone I was really excited to hear more from with Dre. His features on that Compton album was crazy af, so it’s sad that didn’t go anywhere.
Yes, indeed. I really wish they could've put out an album. Being from flint I was routing for JC I knew how dope he is and expected that project to be incredible
The crazy thing is that, his hit and miss average ain’t no different than any other label. Dre gets heat because he’s not a faceless conglomerate that’s being represented by corporate exec in suits as opposed to a small label with a well known face as it’s attraction who they can blame. Also, it’s hard to run a label as the artist/producer and label head. You really can’t.
Most of the artists who "didn't make it" made a mistake by signing to a producer and instead of a traditional label (EMI, Sony, No Limit, Columbia, etc). Dre didn't have manpower (production, personnel, marketing, promotions, distribution, etc) to handle all the artists on his own. Aftermath was more of a production house and not a fully-fledged label but its a pity they didn't realize that at the time.
This video makes me sad. Really feel for these artists. That kind of frustration is inexpressible. The social media era may have a lot of cons that come along with it but I'm so thankful that artists don't have to go through this shit anymore. Anyone can just put their music out, self promote it, and have success as long as they have enough effort and/or the right sauce. That's a really beautiful thing.
Fun fact, Nas had considered having 50 Cent be one of the members of The Firm. It didn't work out. It's funny because if you looked at certain places on late 90s NYC hip-hop you could hear mentions of 50 before he got on. He was even called out by Ghostface Killah on Supreme Clientele (I forgot the name of the track) before most people knew who 50 was. Dudes was causing trouble in NYC hip-hop before he was really known to the wider world. That "How to Rob" shit had people tight 😂
I just want to point out some important things that aren’t mentioned in this video. All these artists that got “ignored” by Dre. All got signing bonuses when they signed to aftermath. They blew the money poorly and expected Dre to make they’re entire album. What band in history gets signed to a label and expects the label to sit in the studio with them and make they’re entire album. Haha.Other than pop stars and boy bands and industry plants . Why should Dre be held to the same standards. The same thing 50 said about banks and buck I’m sick of carrying those guys on my back. Dre signed these artist. Seen how they really were in the studio and let them fail or succeed on they’re own.
Not only that but the stars who dre signed were honestly already destined for superstardom snoop em Kendrick 50 even Anderson paak these guy’s already had the talent an just needed the right producer to guide them not saying those guys who didn’t blow up wasn’t talented in their own right but maybe they just didn’t have the same work ethic or drive those other artists did
Also people have to understand every person that helped out on the albums has to get paid if the label doesn't clear the check the music and album get held up. Sometimes your hands are tied when label red tape and legalities are involved...
@@pandamera1 I heard it, liked the song Compton, well produced. But nothing remarkable. I think Dr. Dre waited to long, honestly I think the time for his sound has already passed.
The Firm disrespect will not be tolerated 🤬 Eve is the perfect example, that Dre should of did joint ventures with artists he couldn't focus on because, the Dre produced tracks on her album were 🔥🔥🔥
This is a really great topic. But I think you forgot the one artist's career who Dre neglected the most. And that is Dr. Dre himself. If you go back and listen the NWA albums, you will see that Dre was probably the most talented vocalist of the group. He should have gone on to be a solo superstar as a rapper, not just as a producer/mogul. With only three albums in over 30 years as a solo artist and only a handful of songs where is the sole performer, Dr. Dre is the most sorely under-utilized act on his own label.
Dr dre has been saying for years he never wrote his lyrics of any song, pretty much. He just does it for entertainment, he doesn't actually compete with rappers or claims to be a rapper himself. He just likes rapping. Those are reasons why no one is actually mad at him for not writing
How you have Griselda and fumble the bag? How you have slaughter house and fumble the bag? Hell if they couldn’t work as a group work with them as single artist
@@t-god2439 Griselda was founded by Gunn, The Machine, and Mach-Hommy 10yrs ago 100% independent of Shady. They signed a distro deal with Interscope in 2017, meaning they signed to the label that funded the founding of Aftermath AND Shady Records. Is this your first day on the hip hop internet, or are you just a natural born bozo?
Hitman is featured on 8 tracks on the Chronic 2001 album , more than Snoop more than Eminem , he has more time than anyone on that album except Dre himself. That's the opportunity of a lifetime that he gave him, and Hitman didn't leave a mark at all. Why would Dre bother putting in work on a solo album for a guy who had 8 features on the most anticipated album of the 2000s and left no mark, no qoutable... Nada. Devin the Dude had 1 brief appareance and that shit is still legendary...
It's crazy that Dre is so good at what he does, he can't focus on much all at once. I wish I had that kind of focus for 1 task but my brain is an asshole.
Loving this new approach of you showing a brief history of the past of hip hop and many artist who fell under the radar who many may not know of or those who could been more famous/ artist who worked with the labels these are good history lessons
The Takeaway : You have to be a someone who Aftermath believes will be the next big project for them (Aftermath) to green light your project. They have a known track record for creating superstars, which they will not tarnish with someone who does not have that star quality they can literally cash in off of. Most of the artists that sign hoped to be part of the mythos of a Dr. Dre album, which sadly was never gonna see the light of day for obvious reasons. You need to know what it is you're trying to accomplish and if that fits in with someone else's vision. It doesn't have to be the same destination, but just going in that general direction. Joell Ortiz figured this out but the best example of this would be Curren$y leaving Primetime Young Money.
@@ChaceBonanno obi is one of the best rappers alive.held his own with eminem and royce,very underated,very good rapper!!!listen goe to sleep....best verse is from obi
he's a perfectionist, only wants to release classic and make rap superstars the fact that they are able to leave the label so easily, says a lot about his professionalism & creative goals. hard to hate someone who shelves their OWN album (Detox)
I was just thinking about this like two days ago. Producing for Dre changed everything and not for the positive. Our whole gang was split by the strangeness it caused. So difficult to explain. Stoked to watch! Merry Christmas yall
There are a few errors and missing bits of information left out the video. 1. No mention of B-Real of Cypress Hill, Brooklyn, or Joe Beast. 2. En Vogue is pronounced (N Vogue). They are a very successful group. Dawn Robinson would go on to Join Lucy Pearl and have another successful run with them. 3. The Firm was the first major act to sign to Aftermath. With AZ, Nas, and Foxy having a Major buzz at the time. 4. RBX was never signed to Death Row. He made features, but cut ties after seeing how slow the row was to sign him and not put out a album. He released a few projects before signing with Dr. Dre. 5. Busta Rhymes, Stat Quo, Raekwon, Obie Trice (Shady Records) were forcibly removed from Interscope, due to the label downsizing during the mid 2000s. Also there wasn't any mention of rappers who were prospects of Aftermath, that were never signed. Royce Da 5'9, Sticky Fingers, Crunchy Black of Three Six Mafia (yes.... Dre wanted him) and Devin Da Dude. Of course The D.O.C. was always around but never signed. Aftermath is a unique situation. If a rapper doesn't already have a buzz, following or some sort of trajectory. They will just sit and contribute to other artist that do. Dre can produce, but he is horrible with marketing. All of his successful artist either left and came back, had a major buzz, or piggybacked off other artist. Anderson Paak and The Game are a prime example. The benefits of artist sitting on the label is 1. If they contribute to a song or project, they get credited, they are able to connect with other artist that have great standing with Dre, and they all leave with their masters and publishing.
He’s doing it at the highest level of the game. I don’t think it’s possible to balance all different ventures and give exact same amount of love to all. I wonder if anybody did that and had zero artists disappointed. Would be interesting to do the Quincy Jones or Rick Rubin equivalent video 🙏🏽
I know you mentioned Raekwon but Aftermath tried to sign the whole Wu Tang Clan, well kinda, they only wanted like 5 members, which would have been crazy to drop members just for an album deal, so they turned it down
Man when Dre let an artist shine, they shined beyond belief. Can't be mad that he decided on who to release. Those albums "besides Dr. Dre Presents...The Aftermath" were pretty much all classics.
Good video, but take a slight pause between the different acts. You're running them into one another in more or less the same sentence sometimes! Not hating, just constructive criticism. Obviously the images change but some people just listen to these type of things in the background. Just something to think about for future videos :)
I've been watching your videos for years , since the 48 laws of power series and I've been a long time viewer and I'm ashamed to admit that I hadn't subbed...more success and keep up the great work champ
This is exactly what Tupac said about Dre. They were doing all the work and Dre was getting all the credit, they were making him work for his shit and he didn’t like that. Taking 3 years to release 1 song and they were popping out hit after hit. Dre had a dream team behind him
The music business is like venture capital. The risk/odds of success are low, but the reward is high. 9/10 investments will flop, but that 1/10 that works out will more than 10x. Dre’s just done what every other label does.
Someone gets business here! Imagine producing NWA, Chronic, Snoop, Em, Chronic 2001, 50 and Kendrick, plus getting involved with Beats, and people trying to say you failed. All record labels have people that never make it. When you got Em, 50, Kendrick plus Beats, why would you spend even a second of your time on anything else?
I could be wrong but I’d say this is pretty standard for a big record label. They hire a dozen or a couple dozen talented artists banking on the statistics that at least 1-3 will actually become stars - then you eventually drop the ones who can’t compete. It’s a competitive market. I don’t see anything inherently wrong with that, but it is a shame to see talented artists like Eve and Truth Hurts feel discouraged. Very talented gals, love some of their work (haven’t heard much but what I have heard I’ve been very impressed with). If I were in their shoes I’d take that as a clear sign to go the independent route. Not as many accolades but a whole lot of freedom and you keep 100% of the profits you own unless you got a team, but if you do have a team you’re the boss of that team for the most part so I’d consider it an opportunity for a new business model for myself. Would love to work with Dre someday though. Big fan
Bishop Lamont is the best example of wasted talent by Dre and Aftermath. In fact, he released the most music out of any artist on this video while on Aftermath. Bishop’s street albums are more like ALBUMS than mixtapes. This video incorrectly portrays Bishop as not releasing any music while on the label.
A lot of the people you mentioned either had good careers or were legends that had good careers before joining Dre. A lot of them weren't his "Prodigies"
The point of this was that dre was a perfectionist and also not very focused at some points of the label and more focused on his own album so seems like it Was a right place right time for you to be successful with dre
Dr Dre is a mysterious character. He never let's any artist or producer get to close to him Look back through history and see all the artist and producers he has ghosted. Eminem is the only one he has maintained a relationship with. Mel Man, Rakim, Game, Truth Hurts and this other white rapper he had in development for years and then dropped, I forgot his name. Plus many more
I glad bishop left on his own terms and own his masters, he got shit load of unreleased stuff he had with aftermath on his RUclips channel Can’t forget joe beast too, Pittsburgh finest
Jon Connor would be my fav Dre protege that never made it. Others I can think of Sam Sneed, Bishop Lamont, and I was way excited for that Rakim album to drop which never worked out.
What about Knoc-turn’al? Dre was hyping him up quite a bit, with the Bad Intentions feature and he even had a single with Missy Elliot. Not sure if he was actually signed to Aftermath though.
Dre left death row about a year before 2pac died. PAC even dissed him in to live and die in LA and on toss it up. Snoop was the last member to leave and didn’t leave with Dre. He went with master P to no limit. Dre and snoop weren’t on speaking terms for years
@@NostudioRecords he signed to no limit in 98. Dre left death at the end of 95. That’s 3 years without them working together. Dre didn’t produce a single song on his first no limit album. Only on the second because master p spoke to the both of them and made it happen. So to make it clear he first produced for him again in 99 on “ no limit top Dogg” which makes it 4 years. In 99 they were also working on Dre’s “ 2001” album so that’s when they got back together. They weren’t on speaking terms for years like i said. This is well documented
Don't forget Dre has a son that raps and looks like him too I hope u do a story on his son his name is Hood Surgeon look em up u won't be disappointed 🙏🏼💯
The biggest sign of an artist eventually being shelved: label keeps pushing the album release date back. Whenever you see that, just know they most likely will never blow up like they should because the label doesn't believe in them as a star.
@@DJRashadHayes as usual
@@DJRashadHayes right
Or think they can't stay outta trouble like jive did pimp c, they KEPT pushing 'ridin dirty' album byke & majority of da newest signed who didn't get n trouble although solo got pushed ahead but UGK had so much buzz n da street it still worked out but barely.
A lot of it is them not seeing the vision, or them waiting on the 'right time' for you to blow as an artist, it's all a business strategy, sometimes that time never comes. They could sign a gangster rapper, and then that era of popularity in gangster rap fades away. It happens with type artists all the time.
@@ScottThePisces gangsta rap did start 2 fade wen da backpack rap & emo era started finally making waves but it wasn't strong enuf 2 compete w/ wen drill came right after & blew it away
Dre didn’t leave because 2pac got killed. He left because he wanted more control, he wanted to be in charge. Dre was tired of all the bs suge and 2pac was getting into and how the death row studio was a party house for the artist and gang members . He wanted more of a professional approach with his music career.
We keep Tupac Shakur 🎤📝 on repeat in our family 💯☑️ he's truly missed. I wish things would have been different. Such an Icon,a Superstar 🌟✨,Legend Genius 💯 Very Talented Gifted King 👑. Rest in Peace Beautiful Precious Angel,rest now. You're truly missed.
@@hopecook2919 absolutely 💯💯💯
@@hibredtv 👑 Facts 💯 you continue to be Blessed Abundantly 🙏🙌
He's stated in interviews, the thing that led him to leaving was watching an engineer get beat down in the studio for rewinding the track too far back.
Yep, people alllll in the studio, asking to be alllll on his records, had to leave Death Row!
Dr.Dre at the core is an engineer, more than a producer or rap artist. That's probably why his output is limited, he is such a perfectionist and listens with engineers ears.
He stalled the careers of some of the engineers who worked with him too. I'm not gonna name specific people because they trained me but some of them got done dirty working with Aftermath.
@@seanyoung9014 Mel man?
@@kekeedordu8422 Mel deserves more love tbf. He put in so much work with 2001 and other beats.
@@ThatGuy-ky2yf and Sam sneed.
You say perfectionist I say unprofessional. If you can't meet deadlines, you ain't business.
This is crazy. Basically, Dr. Dre is a hoarder... He sees things that he likes, and they are very important to him in that moment, but somewhere along the line they lose their shine, but he still wants to hold on to them. Eventually they end up in a crammed house with no room to walk around under a stack of newspapers somewhere, most likely never to be seen again. 🤷🏾♂️😂
Yep!!! Dre got like 200 tracks and countin for the album Detox thats been comin for almost 20 yrs and stiil aint got here yet. Hes motivated 4 a while and then he just loses interest and moves on. And whats sad is the artists that contributed to that track list cant even do anything with their music cuz Dre wont release it or clear it 2 be released by them either.
Very apt
People hoard sneakers, clothes, baseball caps, even when they never wear them. Humans have it in their genes - it's called hunting and collecting/hoarding 😀
@This Guy its funny u would say smthn like that cuz for 1 thing nobody ever said anything abt gvn stuff away. And #2, BILLIONAIRES gve stuff away ALL THE TIME tho. Go look some up and see what their charitable contributions are. Are u a billionaire? Cuz u kinda tlkn like u are...
@This Guy that’s cap billions give money away all the time because it allows them to not pay taxes. it’s a tax strategy for the rich to give away to pay no taxes or much lower amounts and put the money in a charity they see fit
The Quality, Quantity, and Consistency has been insane over the past month. Enjoying this new direction 💪🏾
They are just saying fuck it, probably shelving dozens of tracks and only keeping the best and saying fuck it and putting them out on an album.
@@jaimerodriguez1550 I think he was talking bout the Chanel bro not the artist
Dre had more rappers sitting on shelves than a sam goody store. Eminem got his label running skills from the man himself cause Shady is another graveyard label. 😂
You will never be bigger than the artist who owns or runs the label
@@354allday Big Pun was bigger star than Joe actually. Scarface also signed bigger stars than him
@@micahjohnsonboxing6409 Signing to another artists who is still active will always be a dummy move list will be too long to name the artist
@@354allday it depends guys like Em and Snoop did it. It can be a shortcut like Gunna with Thug.
He fuck rakim and busta
It's the 80/20 rule in business ... 20% of your customers make up 80% of your business. In Dre's case, his top 3 made up 99% so I don't blame him for putting his resources behind them and Beats.
His top artist em and 50 were his bread and butter if you weren't bringing in the big money dre doesn't care about your project.
Dr dre could have delegated not micromanage. Gotta trust somebody at some point. But I love dre and his genius but we missed out on great artists seems. Miss eve!!! Didn’t even know. I just rocked with her but I didn’t look back then who was behind an artist.
He missed out on Eve. But, Eve probably wouldn’t have been as big as she became if she didn’t go off with Ruff Ryderz
Ok, top 3. But why did continue to mess with these other artists….ideas, lyrics, thought process, etc…
@@That254chik hmm. True.
Eve was only on Aftermath for 8 months. She remained on Interscope through a distribution with Ruff Ryders. Her debut album went platinum in 1999 & she won a Grammy in 2001.
The only rap label that truly let their artists shine was No Limit. They release an album a week.
Master P didn't let his artist tour, that's where the real money at! Album sales are for the label plus I think he got part of there publishing
Birdman as well
But had no longevity Dre has a formula
@@williamjones1569 but he released, pushed and promoted his artists albums
And Cash Money. Even Young Money tried to give everybody their shine but most of those artists were useless.
King T is my pops, thanks for shining some light in his situation. Love your channel bro!
Like a Piano was my jam.
Appreciate the comment!
There would be no Xzbit without King T Likwit Crew 💯
In fact King T flow was emulated by B.I.G Much Respect to you and your Pops
Yo! Mad respect to your pops, King T is a goat in the BAY and Sacramento.
Do you have any stories about him being in the industry?? I would love to hear some crazy stories cuz I know he been through it!
Big ups brudda, stay up and all love to your fam 👊
King tee had some dope albums
Jon Connor was someone I was really excited to hear more from with Dre. His features on that Compton album was crazy af, so it’s sad that didn’t go anywhere.
Very sad!
He was signed as a ghostwriter in my opinion
Yes, indeed. I really wish they could've put out an album. Being from flint I was routing for JC I knew how dope he is and expected that project to be incredible
His album was NUTS
The nigga got locked up 😂😂 that’s why his album never came out
I was about to say the same thing that…”At least Dr. Dre didn’t hold artists as hostages when they were ready to depart from Aftermath”…❤
Anderson Pak has been that guy for years. I been listening to him since 2016 and he has so much versatility and range. He doesn’t get enough credit.
The crazy thing is that, his hit and miss average ain’t no different than any other label. Dre gets heat because he’s not a faceless conglomerate that’s being represented by corporate exec in suits as opposed to a small label with a well known face as it’s attraction who they can blame. Also, it’s hard to run a label as the artist/producer and label head. You really can’t.
Most of the artists who "didn't make it" made a mistake by signing to a producer and instead of a traditional label (EMI, Sony, No Limit, Columbia, etc). Dre didn't have manpower (production, personnel, marketing, promotions, distribution, etc) to handle all the artists on his own. Aftermath was more of a production house and not a fully-fledged label but its a pity they didn't realize that at the time.
Why a pity.. do you think they would have bankrolled him if they thought it was less a label?
Aftermath was an imprint of Interscope. So I’m wondering why Interscope, as the parent company, didn’t step in and handle distribution and marketing
@@That254chik because the way parent companies work and taking liabilities etc
This video makes me sad. Really feel for these artists. That kind of frustration is inexpressible.
The social media era may have a lot of cons that come along with it but I'm so thankful that artists don't have to go through this shit anymore. Anyone can just put their music out, self promote it, and have success as long as they have enough effort and/or the right sauce. That's a really beautiful thing.
Fun fact, Nas had considered having 50 Cent be one of the members of The Firm. It didn't work out. It's funny because if you looked at certain places on late 90s NYC hip-hop you could hear mentions of 50 before he got on. He was even called out by Ghostface Killah on Supreme Clientele (I forgot the name of the track) before most people knew who 50 was.
Dudes was causing trouble in NYC hip-hop before he was really known to the wider world. That "How
to Rob" shit had people tight 😂
Damn, I didn't know about 50 nearly being a Firm member...
When Jay-Z said “I’m about a dollar. What the f-- is 50 Cent?”
Also Mary J Blige was considered to be a member as well
This isn't true. The Firm didn't do anything after 97, they disbanded in 98. 50 came around Nas in 99/00
Clyde smith is the track your talking about ghostface well Raekwon talks about 50 cent
I just want to point out some important things that aren’t mentioned in this video. All these artists that got “ignored” by Dre. All got signing bonuses when they signed to aftermath. They blew the money poorly and expected Dre to make they’re entire album. What band in history gets signed to a label and expects the label to sit in the studio with them and make they’re entire album. Haha.Other than pop stars and boy bands and industry plants . Why should Dre be held to the same standards. The same thing 50 said about banks and buck I’m sick of carrying those guys on my back. Dre signed these artist. Seen how they really were in the studio and let them fail or succeed on they’re own.
Not only that but the stars who dre signed were honestly already destined for superstardom snoop em Kendrick 50 even Anderson paak these guy’s already had the talent an just needed the right producer to guide them not saying those guys who didn’t blow up wasn’t talented in their own right but maybe they just didn’t have the same work ethic or drive those other artists did
Name them. You can't make an accusation and not name the artists.
true
Because to an certain extent certain n***az who came out with him from Death Row watched him do it for Doggystyle
Also people have to understand every person that helped out on the albums has to get paid if the label doesn't clear the check the music and album get held up. Sometimes your hands are tied when label red tape and legalities are involved...
I feel like Dre's label wouldnt be able to survive if it launched in the social media era
Couse the internet isfull of idiots
Pretty much. Hasn't released one classic in this era if I'm correct.
@@jaimerodriguez1550 There’s Compton but that didn’t quite click with audiences as well as his first two projects. Still a fantastic album tho.
@@pandamera1 I heard it, liked the song Compton, well produced. But nothing remarkable.
I think Dr. Dre waited to long, honestly I think the time for his sound has already passed.
@@jaimerodriguez1550 hows the song called with em.....hook is like:i am this maddafagging ...know one k ow us...dont know the name...
Dre left before Tupac died. It’s one of the reasons Tupac had a problem with Dre.
Yes
Tupac was leaving with Dre. He signed a 2 album contract with death row and then dropped a double album to get out of the contract. He liked dre
Thank you
@@gavinswearingen6492 You seriously need to listen to the 2pac song "Toss it up", especially the second verse.
The Firm disrespect will not be tolerated 🤬
Eve is the perfect example, that Dre should of did joint ventures with artists he couldn't focus on because, the Dre produced tracks on her album were 🔥🔥🔥
RBX was also on Eminem 2nd album Marshall Mathers LP the song was called Remember Me ft. Sticky Fingaz and Rbx
This is a really great topic. But I think you forgot the one artist's career who Dre neglected the most. And that is Dr. Dre himself. If you go back and listen the NWA albums, you will see that Dre was probably the most talented vocalist of the group. He should have gone on to be a solo superstar as a rapper, not just as a producer/mogul. With only three albums in over 30 years as a solo artist and only a handful of songs where is the sole performer, Dr. Dre is the most sorely under-utilized act on his own label.
Ice cube wrote a lot of the lyrics while they wer together
Dr dre has been saying for years he never wrote his lyrics of any song, pretty much. He just does it for entertainment, he doesn't actually compete with rappers or claims to be a rapper himself. He just likes rapping. Those are reasons why no one is actually mad at him for not writing
He's the most overrated producer of all time, fight me!
@@TheLWebb100 🥊🥊
@@TheLWebb100 Dumb ahh
May as well drop one on Shady Records too. It’s an Aftermath sub-label and did the same thing to a lot it’s own artists.
Not as bad but I see you
How you have Griselda and fumble the bag? How you have slaughter house and fumble the bag? Hell if they couldn’t work as a group work with them as single artist
@@t-god2439 Isn’t Griselda it’s own thing? But yeah, Shady stay fumbling (Obie Trice, Stat Quo, Cashis)
@@t-god2439 Griselda was founded by Gunn, The Machine, and Mach-Hommy 10yrs ago 100% independent of Shady. They signed a distro deal with Interscope in 2017, meaning they signed to the label that funded the founding of Aftermath AND Shady Records. Is this your first day on the hip hop internet, or are you just a natural born bozo?
@@Mcelly58 Obie went double platinum on Cheers & Platinum on Second Rounds on Me. That's not a fumble.
Hitman is featured on 8 tracks on the Chronic 2001 album , more than Snoop more than Eminem , he has more time than anyone on that album except Dre himself. That's the opportunity of a lifetime that he gave him, and Hitman didn't leave a mark at all. Why would Dre bother putting in work on a solo album for a guy who had 8 features on the most anticipated album of the 2000s and left no mark, no qoutable... Nada. Devin the Dude had 1 brief appareance and that shit is still legendary...
it’s crazy how he put hitman on all those tracks on his most successful album and didn’t immediately follow him up. dre is different man
@@LongLiveJoseph Hitman was who immediately came to mind when I saw this video in my recommendations. A lot of features from the og Chronic as well.
Hittman was amazing on that album wym
Hitman was fantastic on that album and the proof of that is that fans love his verses and love an album that he’s on more than anyone else
Before Eminem there was nocturnal. He was decent, consistent.. and had some hits that went over well in the West Coast
It's crazy that Dre is so good at what he does, he can't focus on much all at once. I wish I had that kind of focus for 1 task but my brain is an asshole.
Loving this new approach of you showing a brief history of the past of hip hop and many artist who fell under the radar who many may not know of or those who could been more famous/ artist who worked with the labels these are good history lessons
The Firm album is a classic! I still bump it til this day!
The Takeaway : You have to be a someone who Aftermath believes will be the next big project for them (Aftermath) to green light your project. They have a known track record for creating superstars, which they will not tarnish with someone who does not have that star quality they can literally cash in off of. Most of the artists that sign hoped to be part of the mythos of a Dr. Dre album, which sadly was never gonna see the light of day for obvious reasons. You need to know what it is you're trying to accomplish and if that fits in with someone else's vision. It doesn't have to be the same destination, but just going in that general direction. Joell Ortiz figured this out but the best example of this would be Curren$y leaving Primetime Young Money.
If so so def is nxt on your list of things to do, trust!, we are in for it. Keep it up
Nwa, snoop, pac, 50, em, Kendrick the game, and obie trice is a solid one
I gotta get hip to Obie Trice if you’re mentioning him in the same sentence as all those other artists
@@ChaceBonanno obi is one of the best rappers alive.held his own with eminem and royce,very underated,very good rapper!!!listen goe to sleep....best verse is from obi
Sorry Pac was big before
he's a perfectionist, only wants to release classic and make rap superstars
the fact that they are able to leave the label so easily, says a lot about his professionalism & creative goals.
hard to hate someone who shelves their OWN album (Detox)
True. At least he didn't suffocate his artists like Jay did Beanie
@@d2dar459 like most labels do most artist
@@stokkejanraggio9091
Yeah. I'm not saying only Jay did that, by the way. I'm using that cos its the example I'm most familiar with.
@@d2dar459 jeah nothin personal man just adding to it
@@stokkejanraggio9091
I feel u. 🤝🏾💯
*It's crazy how Tupacs death pretty much made everyone in the game become more cold and vulture like...*
How do u make ur font like that?
I was just thinking about this like two days ago. Producing for Dre changed everything and not for the positive. Our whole gang was split by the strangeness it caused. So difficult to explain. Stoked to watch! Merry Christmas yall
There are a few errors and missing bits of information left out the video.
1. No mention of B-Real of Cypress Hill, Brooklyn, or Joe Beast.
2. En Vogue is pronounced (N Vogue).
They are a very successful group. Dawn Robinson would go on to Join Lucy Pearl and have another successful run with them.
3. The Firm was the first major act to sign to Aftermath. With AZ, Nas, and Foxy having a Major buzz at the time.
4. RBX was never signed to Death Row. He made features, but cut ties after seeing how slow the row was to sign him and not put out a album. He released a few projects before signing with Dr. Dre.
5. Busta Rhymes, Stat Quo, Raekwon, Obie Trice (Shady Records) were forcibly removed from Interscope, due to the label downsizing during the mid 2000s.
Also there wasn't any mention of rappers who were prospects of Aftermath, that were never signed. Royce Da 5'9, Sticky Fingers, Crunchy Black of Three Six Mafia (yes.... Dre wanted him) and Devin Da Dude. Of course The D.O.C. was always around but never signed.
Aftermath is a unique situation. If a rapper doesn't already have a buzz, following or some sort of trajectory. They will just sit and contribute to other artist that do. Dre can produce, but he is horrible with marketing. All of his successful artist either left and came back, had a major buzz, or piggybacked off other artist. Anderson Paak and The Game are a prime example. The benefits of artist sitting on the label is 1. If they contribute to a song or project, they get credited, they are able to connect with other artist that have great standing with Dre, and they all leave with their masters and publishing.
Bishop Lamont
Man, when he said Ahn Vogue lol
@@Platform246 As soon as he did that, I paused the video and shook my head. 🤦🏾♂️
@@Platform246 the disrespect. These outsiders doing these videos and don't even try to research enough to say the name right.
He ain’t even mention Sam Sneed lol
He’s doing it at the highest level of the game. I don’t think it’s possible to balance all different ventures and give exact same amount of love to all. I wonder if anybody did that and had zero artists disappointed. Would be interesting to do the Quincy Jones or Rick Rubin equivalent video 🙏🏽
Eve dropped aftermath singles in 2007, they didn't do so well though.
You forgot about Knocturnal.... Ahh he wasn't on aftermath but he did have tha Dr.Dre co-sign
Dre 2001 was the album that got all the spins when I was in school 2001-2005. Heyyyyyeyyyyayeyayea
I know you mentioned Raekwon but Aftermath tried to sign the whole Wu Tang Clan, well kinda, they only wanted like 5 members, which would have been crazy to drop members just for an album deal, so they turned it down
Man when Dre let an artist shine, they shined beyond belief. Can't be mad that he decided on who to release. Those albums "besides Dr. Dre Presents...The Aftermath" were pretty much all classics.
facts
The Firm Album was hard Tho... Phone Tap especially. AZ ans Nas had always been a good Duo.
Good video, but take a slight pause between the different acts. You're running them into one another in more or less the same sentence sometimes! Not hating, just constructive criticism. Obviously the images change but some people just listen to these type of things in the background. Just something to think about for future videos :)
I've been watching your videos for years , since the 48 laws of power series and I've been a long time viewer and I'm ashamed to admit that I hadn't subbed...more success and keep up the great work champ
Come on man you like the content subscribe but hey you here now
Dre actually left death row before 2pac died
💯
Well that's smart of him
@@wolfgang6442 what
Jon Connor is actually a friend of mine, i’m glad you mentioned this
This is exactly what Tupac said about Dre. They were doing all the work and Dre was getting all the credit, they were making him work for his shit and he didn’t like that. Taking 3 years to release 1 song and they were popping out hit after hit. Dre had a dream team behind him
different styles of working
Tupac wanted song after song but dre waited for better ones
Thank you for not putting bad background music behind your script.
Good breakdown, Conner and Ortiz could have made it big if Dre was dedicate to them.
this dude said "Un Vogue" LOL
Bro Giving Us More Gifts Than Christmas BLESSSSSS 🙏🏽
The music business is like venture capital. The risk/odds of success are low, but the reward is high. 9/10 investments will flop, but that 1/10 that works out will more than 10x. Dre’s just done what every other label does.
Someone gets business here! Imagine producing NWA, Chronic, Snoop, Em, Chronic 2001, 50 and Kendrick, plus getting involved with Beats, and people trying to say you failed. All record labels have people that never make it. When you got Em, 50, Kendrick plus Beats, why would you spend even a second of your time on anything else?
I could be wrong but I’d say this is pretty standard for a big record label. They hire a dozen or a couple dozen talented artists banking on the statistics that at least 1-3 will actually become stars - then you eventually drop the ones who can’t compete. It’s a competitive market. I don’t see anything inherently wrong with that, but it is a shame to see talented artists like Eve and Truth Hurts feel discouraged. Very talented gals, love some of their work (haven’t heard much but what I have heard I’ve been very impressed with). If I were in their shoes I’d take that as a clear sign to go the independent route. Not as many accolades but a whole lot of freedom and you keep 100% of the profits you own unless you got a team, but if you do have a team you’re the boss of that team for the most part so I’d consider it an opportunity for a new business model for myself. Would love to work with Dre someday though. Big fan
Thank you Mr. Yassine it's great to see all of the behind the scenes details
Bishop Lamont is the best example of wasted talent by Dre and Aftermath. In fact, he released the most music out of any artist on this video while on Aftermath. Bishop’s street albums are more like ALBUMS than mixtapes. This video incorrectly portrays Bishop as not releasing any music while on the label.
Bishop Lamont is dope!
The word you want is protégé, Yassine
No it isn’t, because if I used that word you likely wouldn’t have left a comment :).
Jon Connor Automatically comes too mind
A lot of the people you mentioned either had good careers or were legends that had good careers before joining Dre. A lot of them weren't his "Prodigies"
@helloyassine this is not just specific to Dre...most artist will never be successful for a plethora of reasons. 1 in 10 artist will be profitable
Some of the dates are wrong with the Eve situation but all in all this is a great piece. 🙌
The point of this was that dre was a perfectionist and also not very focused at some points of the label and more focused on his own album so seems like it Was a right place right time for you to be successful with dre
Sounds like Dr Dre wasted a lot of people's f**king time... pretty messed up,
He was greedy
And quik stil a better producer.. even daz is
Artist: “don’t-push-me-cos-I’m-close-to-tha-edge…”
*Dre: “shut up and get back to work, ñññiiiiguh!”*
The editing on your videos has been improving and getting better. Keep it up HY ‼️💯
Always unfortunate when artist can’t just drop music tonight drop it
You missed JT (Justin Mohrle). Kid from dallas Dre scooped up like 10 years back. He's on the Compton album bro. We really thought he was gonna blow.
I made a whole video on Justus that’s why I didn’t mention him here.
I still play some of his old stuff on RUclips from time to time when it pops in my head
@@justice19xx31 Justus is one of the biggest "what ifs" in hip hop/RnB the past 8 years. The leaked track he did with Dre and T.I. still slaps.
yassine has been uploading top tier content so consistently.
u forgot about sam sneed that he signed on death row , he came out with 1 song and that was it
11:36 genuinely caught me off guard. Obviously, you're just reading the title of the album. Just surprised me a bit lol. Great video!
You can't blame Dre for other people's failures especially when others made it out
Should do one of these for Cash money/ Young Money
Dre knows talent, I just think his perfectionist attitude makes it hard for people to flourish
Dr Dre is a mysterious character. He never let's any artist or producer get to close to him Look back through history and see all the artist and producers he has ghosted. Eminem is the only one he has maintained a relationship with. Mel Man, Rakim, Game, Truth Hurts and this other white rapper he had in development for years and then dropped, I forgot his name. Plus many more
Dre seems pretty close with Kendrick an even though he was never signed to his own label he always kept a close relationship with snoop
@@ralphwiggum1982 That's cuz Kendrick is a super star at this point, Dre will continue to eat off him. Snoop will always keep Dre's legacy alive
@@354allday I think Dre gets some type of perverse pleasure from leaving peoples careers in the graveyard. He has don't it so often
Dre was famous before Death Row Records! Long before he met Suga knight!
As a dj he got better till he teamed up with cube, eze yalla
I glad bishop left on his own terms and own his masters, he got shit load of unreleased stuff he had with aftermath on his RUclips channel
Can’t forget joe beast too, Pittsburgh finest
Dr. Dre left before 2pac was killed
Damn I kind of forgot bout Eve. Her track "you had me" would put most modern day female rap to shame
Jon Connor would be my fav Dre protege that never made it. Others I can think of Sam Sneed, Bishop Lamont, and I was way excited for that Rakim album to drop which never worked out.
Jon Connor has released a couple albums since then and they're lyrical monsters.
Great video Sir I really appreciate watching this
What about Knoc-turn’al? Dre was hyping him up quite a bit, with the Bad Intentions feature and he even had a single with Missy Elliot. Not sure if he was actually signed to Aftermath though.
really loved this video, always wanted to know what happened to some of these people on aftermath
All the artist that Dr Dre has worked with and saw talent in them either made time or broke them and Dr Dre is a perfectionist.
This shit just proves if you want it your better off doing it on your own
And of all of them Em has shined and blown and highed and cealinged the most.
Pronounced it ON Vogue
Tell me you're young without telling me you're young
I was thinking the same! He assaulted my ears with that pronunciation 😂
Well, that is the correct pronunciation. It's a French term, Americans just pronounce shit however they want. Lol.
Savage
@@d2dar459 it's an American Group. You pronounce it how they pronounce it. That's how this works
@@OriginalBadRobotz
Lol. Okay, fair enough
Dre got his sound from Pittsburgh. We know the truth 🎯💯
King t definitely didn't say it was a big mistake signing to dre. He actually said it was a bad decision to leave in that same interview you showed.
It’s a very, very common tactic to shelf the competition in the music industry.
Dre left death row about a year before 2pac died. PAC even dissed him in to live and die in LA and on toss it up. Snoop was the last member to leave and didn’t leave with Dre. He went with master P to no limit. Dre and snoop weren’t on speaking terms for years
Dr. Dre produced for Snoop Dogg while Dogg was signed to No Limit Records
@@NostudioRecords he signed to no limit in 98. Dre left death at the end of 95. That’s 3 years without them working together. Dre didn’t produce a single song on his first no limit album. Only on the second because master p spoke to the both of them and made it happen. So to make it clear he first produced for him again in 99 on “ no limit top Dogg” which makes it 4 years. In 99 they were also working on Dre’s “ 2001” album so that’s when they got back together. They weren’t on speaking terms for years like i said. This is well documented
@@kingdt903 Facts. Yeah you most definitely correct 💯
Great Video. If you get a chance read Labyrinth. (Not related to this video (per se) but still an interesting history on the label).
Don't forget Dre has a son that raps and looks like him too I hope u do a story on his son his name is Hood Surgeon look em up u won't be disappointed 🙏🏼💯
Dre left Death Row BEFORE Tupac died, not after. That's why Tupac talked the way he did about Dre on songs like "Toss It Up" and "To Live & Die In LA"
Bishop Lamont was fire 🔥... He's still 🔥
Dr Dre shelved past emperor who was one of my favorites
Interesting stuff, thanks. FYI En Vogue is pronounced IN Vogue.
Thank you! Had me scratching my head like "Dawn Robinson was in WHAT group?" Lolol
50 gave more than just one song to Game for The Documentary. As Tony Yayo once said “I liked The Documentary when it was The Massacre.”
He's the KING 😎👌 Nobody will ever touch him as a hip hop producer
🤣🤣🤣🤣🤣🤣🤣
Facts 💯
Naw dem facts he may not be perfect but he a solidified genius
Loving the new thumbnail style