Great content.....which addressed one of the topics I have been thinking about, best strategies to help find new customers while also getting good results with warm traffic.
Hi Andrey, Using campaign structure 1: P.Max Campaign 1: Exclude Brands = cold traffic. P.Max Campaign 2: Does not exclude brand terms = warm traffic. Do you have recommendations regarding budgets.....do you suggest similar budgets for both campaigns? Or does campaign 1 for cold traffic need a larger budget? For companies that do a lot of business in Q4 and current P.Max campaign has good ROAS.....better to wait until next year / Q1 to implement these changes? Or beneficial to make such changes now, even though current P.Max setting up is giving good results?
You can put equal budget, but campaign 1 should spend more becuase of lower ROAS. Campaign 2 won't use all budget, but this extra buffer will help avoid budget limitations. As for campaigns with good current performance, I would wait with changes until next year.
@@AndreyKisselev thanks for your response, my feeling was to wait until next year before making any more changes / adding new campaigns etc....thanks for reaffirming my instinct.
Great content.....which addressed one of the topics I have been thinking about, best strategies to help find new customers while also getting good results with warm traffic.
Hey James, yes, this is how you scale.
Hi Andrey,
Using campaign structure 1:
P.Max Campaign 1: Exclude Brands = cold traffic.
P.Max Campaign 2: Does not exclude brand terms = warm traffic.
Do you have recommendations regarding budgets.....do you suggest similar budgets for both campaigns? Or does campaign 1 for cold traffic need a larger budget?
For companies that do a lot of business in Q4 and current P.Max campaign has good ROAS.....better to wait until next year / Q1 to implement these changes? Or beneficial to make such changes now, even though current P.Max setting up is giving good results?
You can put equal budget, but campaign 1 should spend more becuase of lower ROAS. Campaign 2 won't use all budget, but this extra buffer will help avoid budget limitations.
As for campaigns with good current performance, I would wait with changes until next year.
@@AndreyKisselev thanks for your response, my feeling was to wait until next year before making any more changes / adding new campaigns etc....thanks for reaffirming my instinct.