Hey great content. One question, if you have 4 diferent categories on you store. Ex Home Appliences, Duvets and Sheets, and living room decor. Will you put every single product Ad on one Ad+ Campaign or separate them by category? 1 Campaign for Duvets etc..
If you have a store with many different products then would you use different campaigns for each product or just use the 1 campaign and different ads for each products? For example, umbrellas, tote bags, shoes, etc
I'd only advertise the 20% of products that generate 80% of your revenue. Everything else can be captured by your website, email and DPA ads. Create campaigns based on avatar if you have lots of products.
Why test in one place and scale elsewhere rather than just scale your successful test? Also I wouldn't use ASC for scaling. Watch this: ruclips.net/video/ovDkJQIMDQY/видео.htmlsi=htjxB2OyFovHEyMq Then this to see what I do: ruclips.net/video/ppELC7qArBI/видео.htmlsi=C2e59qd06kCmDXOL
I sell furniture products online. I plan to create 1 Advantage+ Shopping Campaign PER product category (1 Adv+ campaign for Buffets, 1 Adv+ campaign for mirrors, 1 Adv+ campaign for coffee tables…etc.)… with 3 to 5 ads for each campaign. What do you think about this?
I think the avatar for these products would be the same to be honest, so if it were me I would probably stick them all in the one campaign. If you've watched the video you'll know I wouldn't be doing it in Advantage+ though. That said, there's nothing wrong organising the Advantage+ campaigns the way you are describing with product category segmentation. The only thing you should change is the amount of creative, that's nowhere near enough for Advantage+ campaigns. Start with 10-15 creatives in each.
@@nasrodineelghalbzouri4849 your ads would go to different landing pages. If all the spend is going towards a particular ad for a particular product and you want more traffic to a different product, you can then start a new campaign for that product specifically. But to start I'd see what is popular by running them all in one or you'll waste money and make life harder trying to manage all the different product campaigns and test creatives in each.
@@ads_ace good point. Do you recemment promoting my whole catalog in 1 Advantage+ Shopping Campaign? or in 1 manual CBO campaign with 4 Adsets (1 Hot and 4 Cold Adsets) ?
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Hey great content.
One question, if you have 4 diferent categories on you store. Ex Home Appliences, Duvets and Sheets, and living room decor. Will you put every single product Ad on one Ad+ Campaign or separate them by category? 1 Campaign for Duvets etc..
I'd separate campaigns by category.
If you have a store with many different products then would you use different campaigns for each product or just use the 1 campaign and different ads for each products? For example, umbrellas, tote bags, shoes, etc
I'd only advertise the 20% of products that generate 80% of your revenue. Everything else can be captured by your website, email and DPA ads. Create campaigns based on avatar if you have lots of products.
So multiple products that the same avatar would buy can be in the same campaign.
Does that only apply to e-commerce or can I set the audience at a specific location?
I've heard of people using ASC for leadgen so it's possible, but I run solely e-comm so I don't have experience in it to advize you.
can i test the product with dynamic abo and scale with advantage +??
Why test in one place and scale elsewhere rather than just scale your successful test?
Also I wouldn't use ASC for scaling. Watch this: ruclips.net/video/ovDkJQIMDQY/видео.htmlsi=htjxB2OyFovHEyMq
Then this to see what I do: ruclips.net/video/ppELC7qArBI/видео.htmlsi=C2e59qd06kCmDXOL
@@ads_aceI will. Thanks for the valuable content .🙏
I sell furniture products online. I plan to create 1 Advantage+ Shopping Campaign PER product category (1 Adv+ campaign for Buffets, 1 Adv+ campaign for mirrors, 1 Adv+ campaign for coffee tables…etc.)… with 3 to 5 ads for each campaign. What do you think about this?
I think the avatar for these products would be the same to be honest, so if it were me I would probably stick them all in the one campaign. If you've watched the video you'll know I wouldn't be doing it in Advantage+ though. That said, there's nothing wrong organising the Advantage+ campaigns the way you are describing with product category segmentation. The only thing you should change is the amount of creative, that's nowhere near enough for Advantage+ campaigns. Start with 10-15 creatives in each.
Thanks for your input@@ads_ace . Then how if I launch only 1 Advantage+ Shopping Campaign, and I do product category segmentation in the Ad level ?
@@nasrodineelghalbzouri4849 your ads would go to different landing pages. If all the spend is going towards a particular ad for a particular product and you want more traffic to a different product, you can then start a new campaign for that product specifically. But to start I'd see what is popular by running them all in one or you'll waste money and make life harder trying to manage all the different product campaigns and test creatives in each.
@@ads_ace good point. Do you recemment promoting my whole catalog in 1 Advantage+ Shopping Campaign?
or
in 1 manual CBO campaign with 4 Adsets (1 Hot and 4 Cold Adsets) ?