Weekly Vlog: Ultra-Processed People
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- Опубликовано: 6 фев 2024
- Once in a while a book comes along that I predict will revolutionize our community-and I’m excited to tell you about one such book. It’s called Ultra-Processed People by Dr. Chris van Tulleken. This book educated me so much. In fact, I reached out to the author after reading this book, and I have a nice surprise for you that I’ll tell you about in a bit.
Here are some key takeaways: First, I never realized the full extent to which the explosion of ultra-processed food is driven by economics. One grim story that the book shares is that of the very first fully synthetic food. It happened in Germany in World War II. The Nazi regime wanted to become independent from all other nations. One problem was fuel-they didn’t have enough. But they did have a lot of low-quality coal, which could be rendered into liquid fuel for their planes, cars, and tanks. One byproduct of this process was a waxy, soap-like substance we would call paraffin.
A man named Arthur Imhousen, a soap manufacturer, took that substance and used it to meet another need that was acute for Germans: the need for more domestically-produced, consumable fat. He added salt, coloring, and chemicals and turned it into “coal butter.” It’s an example of how often byproducts from an industrial process are turned into something you can eat. Cottonseed oil is another example, using the cast-off seeds from the cotton industry, which were then pressed for their oil.
Another takeaway from the book is related to brand loyalty. It turns out that the way the stomach, taste buds, and brain are wired, when we eat an extra-large bolus of highly dense calories, the brain notices and wires up to prefer that specific flavor. That’s more than addiction: it’s loyalty to a particular brand. If you’re a manufacturer, you don’t just want people addicted to junk food in general, you want them addicted to your junk food.
Look at soda. Soda pop when it’s flat and warm isn’t tasty, because it’s just too sweet. Making it cold and carbonated tricks your taste buds and brain into not noticing the sugar, so they can pack more sugar into it without you having a negative reaction. But the extra sugar then delivers such a whopping bolus of calories that the brain remembers that specific flavor profile, and imprints on it. That’s why people are so dedicated to their brand of soda.
My biggest takeaway has to do with the reality of sugar and flour. Sugar and flour have been around for a long time. But the reason we’re seeing massive amounts of obesity today is because of ultra-processed food, not sugar and flour. This book showed me the difference between the two.
I contacted Chris van Tulleken, and we talked for quite a while. I’ve recorded it, so you can watch it. One of the things I wanted to talk to him about was the difference between ultra-processed food and sugar and flour, because I know you can’t just abstain from ultra-processed food and still eat sugar and flour and recover. It seems to me that sugar and flour should be considered ultra-processed food. I wanted to parse this out with him.
Chris van Tulleken is an M.D., Ph.D., BBC star in the UK, and he’s got an identical twin brother, Xand, who was living with obesity, while Chris is not-it’s a fascinating story. That’s how Chris got the idea of doing this book.
You’ll also want to see what Chris says when I talked with him about coming to London to be a keynote speaker at the conference on ultra-processed food I’m working on. And you’ll discover that he has a very different idea about how one can quit eating ultra-processed food. It’s different from BLE. Very different.
This book is mind-blowing if you’ve ever wanted a clear scientific explanation for all your questions about ultra-processed food: what about flavorings? What about emulsifiers? What oils are good for you? Why is ultra-processed food softer?
To see the interview, purchase your copy of the book: hardcover, Audible, ebook-whatever. Go to the website: BLE.life/UPP. All you need to do is put in where you bought the book and your order number, and you’ll get access to the video.
This is a big deal for us as a Bright Line community. The international community is coalescing around the idea of ultra-processed food addiction. Not just “food addiction” but ULTRA-PROCESSED food addiction. So we need to be up on this. And I have to say, I’m now thinking differently about some of the ultra-processed foods that we have considered Bright Line Eating-compliant.
Here’s something Chris said: If you’re ever wondering about whether something is ultra-processed food, just think about the motive behind the food. Is the motive to hook you and make money off you? Or is it to nourish and feed... [ Click here for full summary: ble.life/YQxC1I ]
Access the exclusive interview with the author: ble.life/UPP
FOR THIS VLOG, PODCASTS, TRANSCRIPTS-and MORE: ble.life/YQxC1I
Michael Moss' "Salt Sugar Fat: How the Food Giants Hooked Us" is also a bombshell of a book. I'm a Bright Lifer and loved how Moss dissects the food industry, showing how iconic Ultra-Processed foods were engineered not for nutrition but to exploit our taste buds and keep us hooked. It sounds like "Ultra-Processed People" will be a continuation and an empowering call to arms for the BLE community. Chris van Tulleken's book is now on my reading list for this month. Thank you, Susan, for everything that you and your team do.
Sounds interesting! Thank you for commenting 🧡🥰
bliss point. perfect bite but want another. Cheetos.
Thank you for recommending this book. I''ve listened to it 3 times. It is finally clicking in my brain that I am a real addict and that my addiction was literally caused and even curated by UPF. It caused me to reflect on my overall personality and how that too was powerfully impacted by this very primary of addictions.. This caused me from birth to experience being in this body with overwhelming cravings for food and a mindset of acquisition of dopamnne regulation has undermined my sanity since forever. I'm grieving so hard living inside addiction like this and this late in life trying to stick my head out of the dark and not feel blinded and blindsided.. I am struggling through a challenging rezoom. But I'll be goddmned if I ever eat that UPF crap again no matter how insane I am in a binge mindset. The cravings for UPF get insane fast once you go back to them. And because o that righting oneself takes powerful resolve. This book has given me a ton of resolve to see my entire life through a different lens. Right now.
Thank you for sharing! We're so glad this was a helpful recommendation for you! 📖📖
He has been very involved with the Zoe Project and has many interviews available on RUclips - he is brilliant.
I'm overjoyed to see you promoting this book! Dr Chris is amazing and I am so grateful he has used his credibility as a doctor and popularity as a kids entertainer to get this info out there.
“Yuck-a-do”. This is my new favorite phrase!
🤣🥰
I ordered and just finished listening to the interview. Well done! I think I just am not sure how to change the world. I simply try to eat bright and share the benefits. Thank you Susan!
Read the book, from the library. Too bad library supporters/users can't access the interview.
I'm curious if the books covers items allowed in BLE like rice and oatmeal and cheese. I'm buying the book!! Thanks Susan.
Very interesting and exciting knowledge. So hopeful to know. Btw, the video that RUclips immediately followed after this Vlog was Chris Van Tulleken.
The interview was incredible and such a wealth of great insight, information, and hopefulness! I can't wait to read the book. Thank you both!
We hope you enjoy the book! 🥰🥰
I’ve heard sugar and flour themselves (even white) are processed but not ultra-processed as they are both single ingredients but not eaten in their raw forms (if that makes sense).
So, for example, making chocolate chip cookies from scratch wouldn’t be as ultra-processed as buying them from a store shelf.
Ok... that was a seriously great interview. Love that guy! So happy to support his efforts, looking forward to when the book arrives. You rarely recommend this but when you do... gold.
🧡We're so glad you enjoyed it!🧡
Fabulous interview, and I’m really looking forward to reading his book. I do hope both your work and Dr. Van Tulleken’s work will have a positive impact on policy around food marketing. We definitely need a change.
We're so glad you liked the interview!! 💖💖
Really sad that only those that read /bought the book can listen to the interview, especially because I’ve been on the BLE journey since listening to the Food Freedom videos of Sep 2017. I don’t have the budget to purchase the book now. Pity that BLE has become such a hard core business. That, (sadly) said, it’s still my go-to and I try to tell as many people about it!
Hi there. Susan created this interview video in an effort to support the author. She doesn't benefit financially from it. Her goal was to support the author's book and to spread the word about the dangers of processed foods. If you're not in a position to purchase the book, you can likely find it at your local library! 🧡
I read this book about 6 months ago and also had never heard of 'coal butter' - how horrifying, had heard about some of the things but not all of the things. I listened to the interview and really really like the intelligence and scope Chris vT brought to every point he discussed. Also how he is a piece of the puzzle and his 2 goals are - a black hexagon warning labels on UPP foods and to end conflicts of government scientific advisory committee on nutrition and the food industry. And he points out, he is not trying to solve the whole problem, but wants to contribute a paradigm-shifting piece. And acknowledged you SPT as another piece of the puzzle. Also liked how he has libertarian leanings, doesn't want to legislate, wants to give information that allows people to make informed choices. (In Canada, we do have what is called a 'sin tax' on junk food, alcohol and cigarettes - and on bakery products that are bought in quantities of more than 6 - C vT approves taxes but not laws against UPP being sold ) Also really liked when you asked him what he would like to have as a legacy, that he first mentioned who he wants to be as a human being to his family (nurturing and supportive, non-abusive, non- traumatizing) before he talks about his career accomplishments and professional goals, even going so far as saying Noble prize winners that are awful to their family and others - what's the point.
One more thing - book title is ultra processed people and talk about ultra processed foods - which I have also heard categorized a ultra palatable processed foods - I think that is the best name - UPP
conflicts of government scientific advisory committee on nutrition and the food industry
these are conflicts of interest
How is UPP allowed in the first place -- according to CvT
1 The food additives that make food hyper-palatable are not toxic in themselves
2 In the UK, policy makers, particularly the medical profession and the patient associations that give guidance and opinion statements about how our food affects our health are funded by the list of companies making the least healthy products
CvT says funding of government advisory committees should not be by the food industry, but the government advisory committees should maintain friendly relationships - goes on to say that if the UPP food industry stops producing unhealthy food, the could then produce healthy food to stay in business
Recently I think tbe tables turned and the other brother suffered with the overweight body, was in the Daily Mail Uk recently!
Possibly this happened with two other brothers? The two brothers referenced here are the author and his brother! 😊
Last week, maybe the week before, you explained that soup was ok. "FOR SURE, YOU CAN EAT SOUP. But how do you figure soup out? Measure, weigh? Do all separately? Please explain. We eat alot of vegetable soup with meat. No flours or grains in it. Thank you so much for your vlog. I love it!
Hi there.
In general, for soup that has a broth that is on the thick side, a serving could contain 4 oz. protein, 6 oz. vegetables, and 2 oz. broth, for a total of 12 oz.
In general, for soup that has a broth that is on the thin side, a serving could contain 4 oz. protein, 6 oz. vegetables, and 4 oz. broth, for a total of 14 oz.
For soups that are broth-based (in other words, very thin), you may strain the vegetable and/or protein content, and then weigh according to your food plan portions. Add back in 8 oz. of broth afterwards.
Please be aware that these measurements are based on the standard Weight-Loss Food Plan. If your food plan is different, make sure you add in your usual protein amount, your usual vegetable amount, and 2 oz. or 4 oz. of broth, depending on the thickness you desire. For example, with a variation on the above where you’re using beans, the protein amount would be 6 oz., not 4 oz.
We hope this helps 🧡
Is that an aura ring? Might be spelling that wrong. How do you like it? And so interesting, will be checking out that book.
Yes, Susan wears and Oura ring. Glad you'll be checking out the book 🥰
This is what I need to know: are other oils (ie avocado, coconut) also processed in the 'yuk a do' way? Do they need to say virgin or cold processed too? I hope you answer❤️
Hi there. We asked one of our BLE coaches, and they said: "I don't remember what the book said about other oils. I would think the first pressing and cold pressed of anything is not the 'yuk a do' way. I'd recommend reading the book...I got it from the library, so it was free!" 😊
I need help!!! Im starting here because I just dont know what else to do. Thank you Susan!!! Thank you
We hope you find what you need within this book! 🧡
Really intrigued.
Oh, but about the people who buy the sugar and flour and butter and take it home to make and eat cookie dough.
14:56 So agree with this comment!
I haven't read the book, but after hearing the VLOG, I am confused about those of us who are non-dairy folks. When choosing alternative cheeses, milks, or butters that are dairy-free...those are also often 'ultra processed.' How does one discern whether those dairy-free alternatives are 'good' processed or 'bad' processed? Should all non-dairy alternatives be eliminated?
Hi there, thank you for your question.
Most non dairy alternatives are fine. Soy milk, for example, is fine, so long as it doesn't have sugar or flour in it. The main thing is you want to read the list of ingredients and make sure that no sugar or any form of sweetener is in the first three ingredients (anything ending in OSE is a sugar, any kind of artificial sweetener is considered sugar and any sort of syrup or anything that has the word malt in it is sugar). You need to have an an unsweetened product and then no sort of flour which also would include starch.
So a lot of non dairy cheeses wouldn't work because some form of flour or starch is often the second ingredient. It's basically cheese made out of oil and starch.
But the majority of non dairy alternatives are fine. Kite hill ricotta is fine. Most cashew cheeses are fine, lava yogurt or kite hill yogurt is fine soy milk, oat milk, rice, milk, ripple milk--the unsweetened versions are all fine.
We hope that's helpful. 🧡🧡
@@Brightlineeating yes! Very helpful, thank you.
It's really unfortunate that we have to buy the book to see this interview.
So she said soda isn't good not cold and uncarbonated because it's too sweet. Then she said adding 'ice cold' and carbonation makes the brain want to remember the flavor profile and order that one again (for the ultra-sugar experience). So, how does the story of 'Diet Pepsi' fit in? It doesn't have sugar or anything the brain would want. Right? Or did I miss something?
Susan only covers an overview of the book here! We imagine there's more about these types of processed "foods" and their ingredients in the book itself. 🥰
@@BrightlineeatingDid you read the question? Or maybe I was unclear? The Diet Pepsi Story was about her husband (so that won't be in the book).
Oh, sorry about that! We think she was saying that the specific flavor profile imprints on you--so her husband was specifically a Diet Pepsi. It wasn't that the just wanted any cola, but specifically Diet Pepsi. Did we answer your question? 🥰
@@Brightlineeating yes, thank you. I thought she said the brain wants the sugar and so imprints the flavor profile, but if there's no sugar in Diet Pepsi then why is the brain insisting on it? I should just watch again☺️
Sounds very similar to how much of the waste fiber from crops is used to support industrial animal factory farming, and make farming animals cheaper.
Soybean seeds contain about 36% protein, 19% of oil, 30% carbohydrates, 5% crude fiber, and 5% of ash
Source: "Soybean seed physiology, quality, and chemical composition under soil moisture stress"
About 85 percent of the world’s soybean crop is processed into meal and vegetable oil, and virtually all of that meal is used in animal feed.
Some two percent of the soybean meal is further processed into soy flours and proteins for food use.
Approximately six percent of soybeans are used directly as human food, mostly in Asia.
Source: "Gentle World As We Soy, So Shall We Reap"
100% of that oil is consumed by humans as 88 percent of soybean oil is used for human consumption (mostly cooking oil) and 12 percent is used as an alternative to petroleum oil.
Ninety eight percent of soybean meal is used for animal feed (poultry, hogs and cattle mostly) and only one percent is used to produce food for people.
Soybean meal is the material remaining after solvent extraction of oil from soybean flakes, the meal is heat steamed and ground in a hammer mill.
Source: Michigan State University - "Where do all these soybeans go?"
Soybeans are the most valuable agricultural export of the United States.
Source: "Top U.S. Agricultural Exports in 2017"
China consumes around 17 million metric tons, U.S. consumption is 12 million metric tons.
Just these top 10 countries consume 48 million metric tons of soybean oil, so at most only 19% of each bean is oil, that means about 194 million tons of soybean meal.
Source: "Soybean Oil Domestic Consumption by Country in 1000 MT"
The fiber would be a waste product like cotton seeds were but now is sold very cheaply to the industrial factory animal farms as feed.
Without this cheap source of fiber for the animal feed there would be much less industrial factory animal farms and farmers would need to allow animals to graze in pasture.
The more unhealthy plant oils humans consume, the more industrial animal factory farms can be supported with cheap waste fiber as the oil is the real commodity.
So the people who are consuming plant oils are allowing the industrial factory animal farms (cheaper because less land is needed) to proliferate and outcompete farmers using regenerative techniques.
There are many other crops which have waste fiber that contribute to industrial factory animal farms, e.g. corn
I tried to get to that video and it didnt work
So sorry you're having trouble accessing the interview! Could you please let us know where you had trouble? Did you click the link in the description/on the video or did you type it in the browser? Were you able to fill out the form with your receipt/order number? Thank you! 🧡
No I never got that far. It just directed me to the app vlog
@@barbararobertson9283here's the link if you need it: ble.life/UPP Let us know if that works for you 🥰
Perfect. Thank you for the link!