How to fit frames and influence people

This video about effective dispensing follows a patient journey, from entering the practice to ordering spectacles. Sally Bates shows practitioners how to instill confidence, interpret the patient's needs and wants and how to turn these in to the best recommendation. We look at how neuro-linguistic programming can be used to enhance patient understanding. We discover how to match frame colour and style to faces and Ms Bates demonstrates how to take frame measurements, including dispensing a bespoke frame.
0:31 Intro
0:54 Welcoming the patient
4:16 Creating a lasting impression
7:17 NLP and the patient
9:55 Choosing frame colour and style
16:34 Fitting varifocals
22:15 Measuring the patient
23:26 Adjusting the frame
25:19 Recommending and demonstrating lenses
27:43 Occupational lenses
30:45 Making recommendations
32:00 Tints
35:16 Dispensing a bespoke frame
42:29 The farewell