In Germany, we have a saying of “Das Auge isst mit.”. It basically means that, when you see what you’re eating, the taste changes according to your thoughts.
I remember eating them individually as a kid while I wasnt paying attention and noticed they tasted the same. When he mentioned the orange and green ones having different flavors my immediate thought was "i thought they were the same?" my entire life I thought everyone knew this. The only difference Ive ever tasted is some of them have less flavoring.
Same! I had Froot Loops once as a kid and I tasted all of them all at once and then individually and realized they all taste the same. I also thought everyone knew too.
If the “Froot” flavor is just the 7 fruit flavors combined, I guess it would make sense that we can detect the different flavors… as long as we can see the color. If our mind sees red, we expect “cherry”, and since cherry is 1/7 of the flavor profile, our brain focuses on it and masks the other subtle flavors. But! With no visual clues brains to point our brain towards a certain flavor, no particular flavor will stand out and it will just taste like “froot”, which Matt seems to describe as generally a sugary, cardboard, citrus blend.
@@jacobweatherford4696 this man just debunked a mulit paragraph theory with 7 words and an ellipsis. call this a hockey blowout because i was speechless after those three periods
@@jacobweatherford4696 The red is labeled as cherry in advertisement so that's what your brain might expect to taste regardless of what the color makes you think, plus strawberry isn't one of the flavors in the 'froot' mixture of fruit loops, so your brain wouldn't be able to focus on it and mask the other flavors out.
Psychology can be scary sometimes, seeing how just because a loop is a certain color and even though there is a moderate fruity taste, we may perceive it differently.
The “I swear all the colors taste different” is a great example of priming. All the froot loops have the same flavor but the commercials have primed you to believe that the blue ones are blueberry flavored and the red are cherry flavored , etc so when you see them individually and taste them your brain is able to pick up that flavor but it’s basically impossible to discern them blind because your brain doesn’t have the colors to associate the flavors to. Brilliant psychological tactics there Kellogg’s
He already mentioned this in another video. It's because the material the drink is kept in can change its taste. Coke sends its drinks to McDonald's in special containers so that it tastes better.
It’s funny how sight affects taste. I own a bakery and I made a rose shaped strawberry mousse dessert for Valentine’s Day, and guests have told me that it had a subtle rose flavour, even though I added no rose. It’s likely that from sight, some flavours would seem more distinct than the other
weird episode idea, but could you try tastes of different water brands? like Dasani (which is clearly the worse), Aquafina, Fiji, Life Water, Smart Water, Ozarks, etc. it really bugs me when people say water has no flavor, so I'd really like to see where you guys stand on it
Oh, this is really the best idea ever. But would each brand of water have different taste for a different kind of water e.g. purified water, distilled water, mineral water etc.?? MatPat should make a video about this!
@@SierrasCoolChannel bad as in what? I dont live in america so idk all these brands. But there's a brand of water in my place here, it had a little bitter-ish taste at the end. And this is like, the cheap brand.
That nineties intro was HILARIOUS. being a nineties kid, I can say we had no breakfast meetings in "heavily graffitied alleys " lol. The lack of parental supervision, right on par with reality. Good times
Hey Mat.. could you do a theory on Cloudy With a Chance of Meatballs about how long can you survive on just sardines? It’s really been on my mind a lot haha
I love the fact that this video and the video "Don't Trust Your TASTE!" from November this year (2022) practically go hand in hand. The whole thing with vision and taste changing things
Hey matpat you think your great?! ha ha then why did call us kids "stupid"?! better think about that, because if you say that again, prepare to say bye from my TV!😡
I'm surprised you didn't mention why you thought each color tasted different because it's actually pretty common among a lot of artificially fruit flavored foods (mostly candy). All the peaces taste the same but people think they're different because of the color (and sometimes the smell if companies take that extra step.)
Yea the visual of food affects how we taste food as well. I think there is a RUclips video where they did an experiment where food looked very different than what we usually associate with, so a yellow gum ball, but was flavored sweet, but some people would still say sour.
Well it 6 options, which means it around 17% for each guess. So blind guessing is 17/63 times 6 in amount. So his chance to be correct all the times is..... MATH
My dad's friend had a test in school where he got 100% wrong on a multiple answer test. He managed to convince the teacher that wasn't reasonable and that he just misunderstood what option to X out. So he was given a 100% right after that
I am sure he didnt say that. He probably said that as the number of trials increase, ratio of the choices approach 50/50 statistically. In this case neither is the trial size that big nor the bigger factor being selection is completely random.
Here's my theory When our eyes see one color, we associate it with certain flavors. So if all of the loops have all of the flavors, the one we associate the color with will stick out. But if we don't see the color, we won't be able to associate a flavor, meaning that none of the flavors will stand out.
It's not even a theory, it's fact. It's color psychology. Colors are part of social constructs and we relate colors to specific things throughout life, so you are scientifically right. That's what helped collectors in prehistoric eras to avoid dangerous/poisonous/inedible plants.
We see colors and those colors tell our mind what the thing might taste and feel like, for example; Brown with yucky, yellow and shiny with gold and red with cool!(maybe).. and many more. So what I described(and you too!) is color psychology
And I think, that's genius! I wonder if you could market food like this as "They taste like your favourite fruit" and everybody will like them, because everyone thinks that they taste like their own favourite fruit.
This is exactly the same thing that Skittles does, they're all the same, until you see the color. Go and taste test Skittles blindfolded right now, I bet you can't guess correctly
MatPat does make a compelling case, but I’m surprised after the taste test results he didn’t delve into the science of color influencing our perception of food. “Food: Fact or Fiction” does a similar kind of blind taste test in the episode “Hungry Eyes” with cake that has different icing colors to demonstrate how seeing the color can make you think a flavor is present when it actually isn’t, especially based on psychological associations you may have with a specific color. That accounts for why MatPat thought the flavors tasted different from each other without the blindfold when clearly with the blindfold they all tasted the same. Maybe this is common knowledge or super obvious to some people, but I felt the need to throw my two cents out here anyway.
“I swear they colors tasted different” They all taste the same it’s just your brain telling you they taste different based on the colors. There was a study done with jell-o where different favors of jell-o where died differently. Like grape was colored red. And most people thought that the grape jell-o was actually cherry just because their brains told them red should taste like cherry not grape. Now what about that for a new food theory 😆
@Naomi Dreamz yeah, you have seen Sherlock? It’s a series and Sherlock Holmes partner, John Watson, said his leg had an unreparaible leg, but that was his brain, when he realized that his leg started working fine again, and this is real, you can search it up, our brains are evil man :(
Oh yeah, like sometimes doctors give you placebo pills that do nothing, to help you feel better in your mind. The pill does nothing, but your mind thinks it does something.
Gotta say: I was first a little sceptical about this "Food Theory" channel. But now that it has been out for some time I think it's really cool. It's actually fun to learn about things that Food theory covers. So thank you MatPat for creating this channel!
I still can't get the idea out of my head that he only started this to get that legendary Diet Coke sponsorship... but hey, at least it's still entertaining content, even if he's literally advertising food brands (in the same sense that The Price Is Right is essentially 60 minutes of commercials).
@@imafaux7424 Yeaaahhh that's so weird! Apparently the green one is strawberry flavour which makes me question everything. I need to get my hands on a pack and put it to the test lol.
I don't have a better way to say this but is because your body is already hot. Cold water makes a shock in your tongue making it seems it taste better and give a sense of refreshment in your body temperature.
@@jmtrad1906 I dunno man, maybe by science but I'm from Florida and even in the dead of winter (all 35 to 45F degree average nights) cold water *still* tastes better. I'm not a crazy person who has to have it ice cold or else I'll refuse it, but I like it reasonably chilled regardless of outside/temperature my body has been mostly exposed to.
Actually, I agree with the act that fruit loops are just the same flavors regardless of which color. We only get that "colorful taste" of it since we associate the colors with the fruits that has the same identical color. For example, red cereal loops are just plain cereal. But since we see the red food coloring in it, we get to think that its strawberry flavor since we associated it with that specific cereal loop. after we identify what color the cereal loop is, our taste buds reacts to that specific flavor our minds want us to think about. And thats where our mind blends with what our taste buds what flavor it wants us to imagine.
Sometimes when I was a kid and walking home from school, I would take a leaves from the orange trees in the area. If you break them and smell the broken portion, then it smells exactly like fruit loops. Probably some similar chemicals, so that's why all the Froot Loops smelled like orange or lemon to mat
It made me because this has more of one ingredient, since the orange ones may have less of other flavors and more of the orange taste, and same with others, like blueberry has less of the other flavors, but it tastes most like blueberry
She's his favorite teacher but she's a professional prof also I have not heard her refer to him as Matt except for the odd time every couple of vids she's in
At the Univerity i studied at, they gave out free pudding one semester. They only gave ot vanilla pudding but some batches had brown foodcoloring. After tasting it you had to fill a questionair. The ones that ate the brown ones gave feedback about the great cholate taste.
You can see how confident he is eating them unblindfolded, then as he slowly realized he can't actually taste a difference his face slowly changes to worry about what else in life he believes that isn't real either.
I've a theory that because he can see the colours and because the mixture of scents and flavors is *in* all of the loops, that there's sort of a 'confirmation bias' in which he 'blanks out' the other scents and flavors, only noticing what he expects to notice.
They shouldn't smell different because they are all the same just with added coloring so I just think it's association Let me explain: you would typically associate lemons with a citrus flavour and a yellow coloring so if you see a yellow froot loop and are told it is lemon flavoured you're brain would trick you into thinking your smelling and or tasting citrus I don't know much about the human mind but I think I know that this is right? Idk google it 😅
7:27 The reason why they taste different is because your sights of color tells you that it's a different flavor. Edit: I watched the sight influences flavor video before this video
“Because they’re fun little o’s I can make necklaces with!” Ngl I can’t wait for the day I see a person walking down the street wearing a froot loop necklace
Turn tables? I was certain the phrase was “how the tables have turned.” You know, like when you pull an ice cream float candy land card and go from last place to about to win ;)
@@jamessauve754 kinda same, only I thought they meant instead of drinking sprite, he was chewing it, and I was like, at what point in this video was sprite mentioned at all? Then I clicked the time stamp and went, "Oh.That makes more sense."
I didn't eat fruit loops too often as a kid, but when I did I can clearly remember that never once did I think they had different flavors, and from my memories of their taste, saying they taste like "frOOt" is probably pretty accurate, and I wasn't even blindfolded, lol.
Same, I wonder if there’s a specific reason why? I guess some brains get stuck on the color and pick out the flavor corresponding subconsciously but others don’t? But I wonder why that would be the case....
7:20 the reason you can decect different flavors in the single flavor "froot" is because of the color of the designated loop therefore causing the phantom difference in the flavor seeming like 5/6 flavors, same with skittles
So, almost a decade ago now, my little sister baked me a birthday cake; it was a rainbow cake in that she prepped 6 little bowls of cake mix and dyed them separately. And did icing similarly. The cake and the icing were both lemon flavored. The universal consensus was that the cake tasted exactly like Froot Loops
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In Germany, we have a saying of “Das Auge isst mit.”. It basically means that, when you see what you’re eating, the taste changes according to your thoughts.
It is also used when you have too much on your plate and you can't finish it.
Btw. German Greetings. Guten Tag, andere Theoretiker.
That's called subliminal messaging
That's how we say it in DEUTSCHLAND.
Bruder muss los
The placebo effect is the same thing really
Loop 1: "It's a citrus"
Loop 2: "It's a subtler citrus"
Loop 3: "It's a subtler citrus"
Loop 4: "It's a subtler citrus"
Loop 5: "It's a subtler citrus"
Loop 6: "It's pretty subtle"
citrus
citrus indeed
indeed citrus indeed
Matpat found himself a citrus friend
Loop 7: JUST CARDBOARD
People: Matpat tell us if cereal is a soup
Matpat: *did I hear cereal*
''Hey Vsauce! michael here''
@@KayKay-ms4le that comma is misplaced
cereal is a stew lol
Cereal isnt a soup cause cereal isnt commonly eaten hot
@@slug9378 you right
I remember eating them individually as a kid while I wasnt paying attention and noticed they tasted the same. When he mentioned the orange and green ones having different flavors my immediate thought was "i thought they were the same?"
my entire life I thought everyone knew this. The only difference Ive ever tasted is some of them have less flavoring.
Same! I had Froot Loops once as a kid and I tasted all of them all at once and then individually and realized they all taste the same. I also thought everyone knew too.
Honestly I never really noticed a difference to begin with. I didn't realize they were supposed to be different
If the “Froot” flavor is just the 7 fruit flavors combined, I guess it would make sense that we can detect the different flavors… as long as we can see the color.
If our mind sees red, we expect “cherry”, and since cherry is 1/7 of the flavor profile, our brain focuses on it and masks the other subtle flavors.
But! With no visual clues brains to point our brain towards a certain flavor, no particular flavor will stand out and it will just taste like “froot”, which Matt seems to describe as generally a sugary, cardboard, citrus blend.
When i see red i think strawberry...
@@jacobweatherford4696 this man just debunked a mulit paragraph theory with 7 words and an ellipsis. call this a hockey blowout because i was speechless after those three periods
yeah, the placebo effect is strong
@@jacobweatherford4696 what is wrong with you
@@jacobweatherford4696 The red is labeled as cherry in advertisement so that's what your brain might expect to taste regardless of what the color makes you think, plus strawberry isn't one of the flavors in the 'froot' mixture of fruit loops, so your brain wouldn't be able to focus on it and mask the other flavors out.
Psychology can be scary sometimes, seeing how just because a loop is a certain color and even though there is a moderate fruity taste, we may perceive it differently.
It's also the key to the "different" flavors of Skittles.
@@Raziel312 nah the actually have different flavors
That's what I was thinking
I always knew that they were all the same flavour.
It could also simply be uneven coating
When you knew Froot Loops were the same flavor before MatPat: This power...... I can feel it surging.
UNLIMITED POWER
Your brain will focus on the flavor you expect when you have this kind of mix
**levitates**
I was going to say... he didn’t know they were all the same?
I don’t like Fruit Loops so there is no way that could’ve happened to me
Now I wanna see an actual apple jacks commercial where they ask "Then why do you like them!", and they respond "The box is a great color!"
ya
ya
Mattpatt: Asks rational and relevant questions
90’s kid: *He’s too dangerous to be left alive!*
Just 90's kid 1. #2 was fine with it
Anakin, I can save the one you love!... But that's just a theory! A Sith theory!
LOL
A prequel meme? A surprise to be sure but a welcome one.
*d tggggcc#*
The “I swear all the colors taste different” is a great example of priming. All the froot loops have the same flavor but the commercials have primed you to believe that the blue ones are blueberry flavored and the red are cherry flavored , etc so when you see them individually and taste them your brain is able to pick up that flavor but it’s basically impossible to discern them blind because your brain doesn’t have the colors to associate the flavors to. Brilliant psychological tactics there Kellogg’s
Same with skittles until about ten years ago. Do the research
Also the same with airheads I believe
@@chasevinhateiro798 Okay, I already knew that all froot loops taste the same before it was even told to me, but AIRHEADS?!
I never even knew they were thought to taste different. They all taste the same to me lol
Don't be fooled, they're all the same flavor :) I could have sworn they had unique flavors though :/
Love that he’s saying lemony yellow, orangey orange etc to describe fruit loops when that is actually the description of trix cereal
First
Trix Rabbit: "Hey! That's my line!"
@@pennysanchez7656 lmao
@@pennysanchez7656 Silly rabbit, Trix are for kids!
Froot Jacks Trix
By: Kellogg's-Mills Cereal Partnership
"Oh we got one! Well the last 4 I've given you have been different colors" 🤣 it gets me every time 15:15
I was literally on the floor dying of laughter when she was giving MatPat different flavors and she said she was giving him the "same" flavor. XD
technically not a lie she was giving him the froot punch flavor lol
It's true they just have different colors
K
She wasn't lying though; they are all the same flavor :)
Imagine finding three people eating Apple Jacks in a heavily graffitied alleyway
TumbleWede ye
Lol
Sounds like high school
@Garrett Tomlinson that'd be an interesting RUclips video or a story to hear on a podcast
@snusnu wise snusnu
Hey MattPat, just an idea for a food theory. Why does Diet Coke taste different from a can vs a bottle? Is it placebo?
He already mentioned this in another video. It's because the material the drink is kept in can change its taste. Coke sends its drinks to McDonald's in special containers so that it tastes better.
@@connermorg I didn’t know that McDonald’s was sent coke in special containers, that makes a lot of sense though
@@connermorg 'better'
@@imcarter but that's what it says already...
It is because in a bottle it goes flat a bit below the top and in a can it doesn’t since it is a smaller amount
20:24 Huh, I always wondered that.
I always wondered why cardboard tasted like cereal.
It’s funny how sight affects taste. I own a bakery and I made a rose shaped strawberry mousse dessert for Valentine’s Day, and guests have told me that it had a subtle rose flavour, even though I added no rose. It’s likely that from sight, some flavours would seem more distinct than the other
the crazy part is that rose doesn't taste good
@@jstar3382, ever tried Turkish Delights?
@@jstar3382 I love the taste of rose. What do you find bad about it?
Is rose a flavor? Do people eat roses? I am genuinely asking because I would never have thought to try that.
@@Blasted2Oblivion It's usually consumed as rose water and it's not exactly a contemporary flavour, so you'd best try it to get an actual feel for it.
What flavor are fruit loops?
The answer: Placebo effect
Yeah thats the REAL topic of this episode
Its literally from your brain, it reused what flavor that you favor the most
What next
Are you gonna tell me that all skittles taste the same
yes its the same with skittles they are the same flavor but smell different
@@tiffanyh.5788 He means that Skittles are basically same flavor with diferrent fragrant
I guess the color of the froot loop helps with "determining " the flavor because it makes you focus on a specific flavor in the mixture
Placebo. There wouldn't need to be a mix of flavors for it, the brain just makes stuff up
fax
very true
@Elalae La gummy bears have flavours at least the haribo ones
Steph just trolling mat with the blind taste test is so funny everytime
This episode isn't really testing if apple jacks and froot loops are the same, but just Matpat coming to grips that Froot loops all taste the same.
And i love it
@@victoryjamz ^
@@alyssamcnicol8565 ^
Yes, a flawed episde... but i love it
Dr Agon so true
weird episode idea, but could you try tastes of different water brands? like Dasani (which is clearly the worse), Aquafina, Fiji, Life Water, Smart Water, Ozarks, etc. it really bugs me when people say water has no flavor, so I'd really like to see where you guys stand on it
ozarka will obviously win it's the best
Nestle is the worse eska is the best
Oh, this is really the best idea ever. But would each brand of water have different taste for a different kind of water e.g. purified water, distilled water, mineral water etc.??
MatPat should make a video about this!
Yes! I was thinking of this last night. Some waters just taste bad. Mostly the smaller brands or generic brands. Dasani and Aquafina are good.
@@SierrasCoolChannel bad as in what? I dont live in america so idk all these brands. But there's a brand of water in my place here, it had a little bitter-ish taste at the end.
And this is like, the cheap brand.
Steph smiling and looking at the camera while MatPat is going off on a rant is all of us.
So true! It's like, "Oh he's on a new path, let's just smile and see where it takes us!"
We're all just here for the ride on MattPat's crazy noggin
That nineties intro was HILARIOUS. being a nineties kid, I can say we had no breakfast meetings in "heavily graffitied alleys " lol. The lack of parental supervision, right on par with reality. Good times
Hey Mat.. could you do a theory on Cloudy With a Chance of Meatballs about how long can you survive on just sardines? It’s really been on my mind a lot haha
yes!
Yeet!!
I don't need sleep. I. NEED. ANSWERS.
up vote this so Matpat can see
WE NEEED THIS THEORY!
"it smells like you're perfume"
facts..his wife smells like fruitloops and that's my headcanon now
Source for pfp ?
Well frootloops smell a lot like bergamot, which is citrusy and an element in earl grey tea and can be found in perfumes
I love how your mind works
You have to decide. Is she his wife or is she a bottle of perfume?
@@ambozz3726 probably a bottle of perfume
90's kids eating apple jacks in a heavily graffiti'd alleyway. The usual
So true
you didnt?
Very normal
Do you not?
I love the fact that this video and the video "Don't Trust Your TASTE!" from November this year (2022) practically go hand in hand. The whole thing with vision and taste changing things
The opening was too perfect when MatPat delivered the line “WHERE ARE OUR PARENTS?” which parodied every 90’s commercial 😂
Right!? 🤣
Hey matpat you think your great?! ha ha then why did call us kids "stupid"?! better think about that, because if you say that again, prepare to say bye from my TV!😡
@@justinjames6776 gn
?
@@justinjames6776 IDK what your talking about
I'm surprised you didn't mention why you thought each color tasted different because it's actually pretty common among a lot of artificially fruit flavored foods (mostly candy). All the peaces taste the same but people think they're different because of the color (and sometimes the smell if companies take that extra step.)
Yea the visual of food affects how we taste food as well. I think there is a RUclips video where they did an experiment where food looked very different than what we usually associate with, so a yellow gum ball, but was flavored sweet, but some people would still say sour.
I never thought they tasted different
@@mango4723 same
@@mango4723 I thought everyone knew the taste were the same
I always thought the flavors were unique
I love it how she kept giving him different colours and saying they were all the same, and he agreed. I think that’s all the evidence we need folks
The fact that they were doubting it even without the blindfold already says enough.
@@repentofyoursinsandbelieve629 ?
@@repentofyoursinsandbelieve629 stop. some people arnt the same religion as you stop trying to force them into your religion
@@repentofyoursinsandbelieve629 nah
@@repentofyoursinsandbelieve629 not in any chance, now stop trying to get ratio from Christians
0:18 the nerd kid that thinks to much
😂
My teacher: blind guessing gives you a 50/50 chance
MatPat: I'm about to end this mans whole carrer
Hahaha
did the teacher not think about when there are more than 2 options what
Well it 6 options, which means it around 17% for each guess. So blind guessing is 17/63 times 6 in amount.
So his chance to be correct all the times is.....
MATH
My dad's friend had a test in school where he got 100% wrong on a multiple answer test. He managed to convince the teacher that wasn't reasonable and that he just misunderstood what option to X out. So he was given a 100% right after that
I am sure he didnt say that. He probably said that as the number of trials increase, ratio of the choices approach 50/50 statistically. In this case neither is the trial size that big nor the bigger factor being selection is completely random.
I knew this growing up lol, but idk I ate all of them so
Same
Yeah me too but I never ate the green ones bc they reminded me of snot
Yeah same here, huh.
Yeah that’s true
Same
Here's my theory
When our eyes see one color, we associate it with certain flavors. So if all of the loops have all of the flavors, the one we associate the color with will stick out.
But if we don't see the color, we won't be able to associate a flavor, meaning that none of the flavors will stand out.
It's not even a theory, it's fact. It's color psychology. Colors are part of social constructs and we relate colors to specific things throughout life, so you are scientifically right. That's what helped collectors in prehistoric eras to avoid dangerous/poisonous/inedible plants.
We see colors and those colors tell our mind what the thing might taste and feel like, for example; Brown with yucky, yellow and shiny with gold and red with cool!(maybe).. and many more. So what I described(and you too!) is color psychology
And I think, that's genius! I wonder if you could market food like this as "They taste like your favourite fruit" and everybody will like them, because everyone thinks that they taste like their own favourite fruit.
This is exactly the same thing that Skittles does, they're all the same, until you see the color. Go and taste test Skittles blindfolded right now, I bet you can't guess correctly
Underrated comment
1. Like 3 theory’s in one and 2. He did mention the Barentstien bears lol perfect
Everyone: Hey MatPat
Steph: Actually it’s Mathew
I scrolled down just to find something like this lol
@@williamsussman7343 ye
@@itsuki6622 lovely XD
It’s psychological. You expect to taste orange, ya taste orange. Ya expect to taste lime, ya taste lime.
That's the cunning behind the FROOT flavoring
I expect to taste apples though especially for the green 😆
SOMEONE DID THIS THING IN THE SCIENCE FAIR WHERE THEY COLORED COOKIES AND JELLO DIFFERENT FROM THE FLAVORS
Blue is my favorite flavor. So what?
Sometimes they add a hint of artificial, cheap scent for another layer of treachery.
The “where are our PARENTS?” line hit me in a serious way
Gone reduce to attoms
My mom went in a business trip and my dad went to get some milk
Guys don’t click the link you’ll get rickrolld
@@TOTALPROFIT-gp4pj scam
dora
"It smells like your perfume"
Food Theory: Fruit Loops are a fragrance now.
MatPat: Fruit Loops = fragrance?!
When MatPat said that I bet Steph was like: bruh
I would love some fruit loops perfume!
Stephanie: What does this one smell li-
Matpat: C-I-T-R-U-S
What do apples taste like. You think Matt pat of all people would understand why different flavors would have different reaction on your taste buds
Nice, AEgon :)
I love how “froot” is a scientific term
Fŕöøť
Ah yes, I too love ingesting artificial flavors obtained through capitalism
@@whyns Frøõt
It’s actually so they don’t get sued
Foot
Love seeing MatPat on screen! You guys' chemistry is spot on! Keep it up!
POV: You run into three 90's kids eating Apple Jacks in a heavily graffitied allleyway
Yep :)
Now I want to sit in an alley with my friends and eat bowls of cereal while wearing 90's clothes and see how people passing by react
@@tallyblue3168 make it a vlog
time to run as far away as you possibly can as fast as you can
XDD
MatPat does make a compelling case, but I’m surprised after the taste test results he didn’t delve into the science of color influencing our perception of food.
“Food: Fact or Fiction” does a similar kind of blind taste test in the episode “Hungry Eyes” with cake that has different icing colors to demonstrate how seeing the color can make you think a flavor is present when it actually isn’t, especially based on psychological associations you may have with a specific color. That accounts for why MatPat thought the flavors tasted different from each other without the blindfold when clearly with the blindfold they all tasted the same.
Maybe this is common knowledge or super obvious to some people, but I felt the need to throw my two cents out here anyway.
Yeah, surprised he didn't at least mention priming, though he did do basically an entire episode about that on Film Theory.
it is a bit obvious, but still surprised he didn't mention it for those out there that didn't know of that aspect.
I got John Mulaney vibes when he was saying “ThEn wHaT do ThEy tAsTe LikE” during the taste test
From 8:48 to 8:55 is all just a mini John Mulaney skit, head bob and everything
more like 8:48 - 9:05 ish is a small mulaney skit, when he goes like “tHeY jUsT Do” it gives big john mulaney vibes
I was just having a bowl of Apple Jacks when I found a yellow 1 with the red sparkle
“I swear they colors tasted different”
They all taste the same it’s just your brain telling you they taste different based on the colors. There was a study done with jell-o where different favors of jell-o where died differently. Like grape was colored red. And most people thought that the grape jell-o was actually cherry just because their brains told them red should taste like cherry not grape. Now what about that for a new food theory 😆
@Naomi Dreamz yeah, you have seen Sherlock? It’s a series and Sherlock Holmes partner, John Watson, said his leg had an unreparaible leg, but that was his brain, when he realized that his leg started working fine again, and this is real, you can search it up, our brains are evil man :(
That's the placebo effect
Oh yeah, like sometimes doctors give you placebo pills that do nothing, to help you feel better in your mind. The pill does nothing, but your mind thinks it does something.
This might be an american thing. Our froot loops in europe are different.
I have been looking for this comment
Gotta say: I was first a little sceptical about this "Food Theory" channel. But now that it has been out for some time I think it's really cool. It's actually fun to learn about things that Food theory covers. So thank you MatPat for creating this channel!
Same here, and I totally agree!
You don't expect it to work, but it does.
I still can't get the idea out of my head that he only started this to get that legendary Diet Coke sponsorship... but hey, at least it's still entertaining content, even if he's literally advertising food brands (in the same sense that The Price Is Right is essentially 60 minutes of commercials).
I mean I was too
You actually learn something about the food you eat on a daily basis :)
When Mattpat said that Froot Loops all taste the same and he was shocked, I was like
"Wait so I actually knew something before him???"
@Jacob Lupercio Ruiz Whoops didn't even realize that lol. just expressing thoughts.
@Jacob Lupercio Ruiz Well a lot of people knew this before him.
Shockingly gummy bears are different flavors, which I find interesting
Bruh me 2
@@imafaux7424 Yeaaahhh that's so weird! Apparently the green one is strawberry flavour which makes me question everything. I need to get my hands on a pack and put it to the test lol.
6:20 i love the chewing animation😂
Food Theory:
Why does cold water taste better?
I don't have a better way to say this but is because your body is already hot. Cold water makes a shock in your tongue making it seems it taste better and give a sense of refreshment in your body temperature.
@@jmtrad1906 I dunno man, maybe by science but I'm from Florida and even in the dead of winter (all 35 to 45F degree average nights) cold water *still* tastes better. I'm not a crazy person who has to have it ice cold or else I'll refuse it, but I like it reasonably chilled regardless of outside/temperature my body has been mostly exposed to.
@@jmtrad1906 I'd believe this, as someone who can't stand non-chilled water (and I prefer it ice cold).
Same I like cold water better. I think the different taste in water is because of the way it's distilled/ purified. Don't quote me though.
Cold water is less chemically active as it is less energetic
Not gonna lie kinda sounded like someone’s grandpa asking “why is only one of my suspenders strapped, and where are our parents?”
Your parents are dead gramps
Your parents are probably with there parents know
@@bagobeans6124 ???
@@zin_of_zink7532 he means heaven
@@FukuokuaZoomer oh
0:25
“You’re overthinking this, dude.” You know it. He’s MatPat. That’s what MatPat does best.
I love him that way, Myles :)
That is what he is known for!
#proudtheorist !!!
I love it that he answers a question no one asked but still makes Vids abaut it
Actually, I agree with the act that fruit loops are just the same flavors regardless of which color. We only get that "colorful taste" of it since we associate the colors with the fruits that has the same identical color.
For example, red cereal loops are just plain cereal. But since we see the red food coloring in it, we get to think that its strawberry flavor since we associated it with that specific cereal loop. after we identify what color the cereal loop is, our taste buds reacts to that specific flavor our minds want us to think about. And thats where our mind blends with what our taste buds what flavor it wants us to imagine.
That's pretty spot on 👌 my mum works in the NHS as a therapist so she knows a lot about it! And has taught me a little about some things!
scyense
Color can affect our tastes! It’s all coming together!! I can feel myself becoming slightly smarter!
It's not sTraWbERrY it's cherry
@@HunterSmall2011 ermmmmm... both are yummy tho 😭
You should have given blind folded MatPat a Apple Jack without notice.
Great idea, Tom :)
would have been so funny xD
Sometimes when I was a kid and walking home from school, I would take a leaves from the orange trees in the area. If you break them and smell the broken portion, then it smells exactly like fruit loops. Probably some similar chemicals, so that's why all the Froot Loops smelled like orange or lemon to mat
May also where they get that cardboardy flavor. More fiber more twigs.
It’s the citric acid most likely
It’s def something citrusy for sure. Because when I tried the Hint of Lime OR popcorn it tasted exactly like Froot Loops.
It made me because this has more of one ingredient, since the orange ones may have less of other flavors and more of the orange taste, and same with others, like blueberry has less of the other flavors, but it tastes most like blueberry
And next on Game theory: Lucky Charms is secretly puts More marshmallows in their cereal than other Sugar related cereal.
That would be a SWEET theory, sister namjoon :) I also make theories so I recognize a great theory when I read one :)
*more Irish kids
the cereal > the marshmallows
Herpes loops
@@nationalanthem8294 wha-
"Froot loops and Apple Jacks are the same"
L O O P I S L O O P
F L O O R IS MADE OF F L O O R
In the beginning I was me-Rogal Dorn
L 0 0 P
I REQUIRE THE LOOPS BROTHER
P00LSIP00L
Are Skittles also all one flavor?
No skittles are separate flavors
skittles are seperate im honestly surprised mat didnt know they where teh same cause they 1 hundo percent are lol.
NO DONT RUIN IT PLEEEEEAAAAASSSSSE
They are different
Ayyy CZsWorld heyy
the color of the froot loops tricks your brain into thinking that there's a difference in the taste, or maybe the food coloring has a diferent smell
Froot Loops and Apple Jacks are actually just miniature donuts
CRUNCHY miniature donuts.
If you dehydrate donuts, will you get home made froot loops?
Why would you say something so controversial yet so brave?
Wait what! THIS GUY BIG BRAIN
“Surely you have a lead on those donut seeds, though.”
Apple Jacks: *exists*
MatPat: that just sounds like Fruit loops with extra steps
Froot*
i like how Steph kept calling him Matthew, she’s like a teacher lmao
Matthew Patthew
And the glasses do give her teacher look
She's his favorite teacher but she's a professional prof also I have not heard her refer to him as Matt except for the odd time every couple of vids she's in
She almost exclusively calls him Mathew
@@mattpatt1280 uhhh
6:12 I never knew I would see that, never wanted to see that, and I can’t unsee that.
At the Univerity i studied at, they gave out free pudding one semester.
They only gave ot vanilla pudding but some batches had brown foodcoloring.
After tasting it you had to fill a questionair.
The ones that ate the brown ones gave feedback about the great cholate taste.
The power of misdirection on our brains
That was actually a really cool experiment ngl
Matt looks so pissed when he’s talking about how he doesn’t believe the internet.
Agree
You can see how confident he is eating them unblindfolded, then as he slowly realized he can't actually taste a difference his face slowly changes to worry about what else in life he believes that isn't real either.
MatPat: "WHERE ARE OUR PARENTS???"
My first thought: Why your eating them my dear boi!
bruuuuuuuuuuuh dont look at my playlists
@@shells7766 ok ❤
Dude, I commented this at the beginning of the video and I came back here at the end and I had 42 likes. Surprisingly fast.
@@shells7766 ok
@@shells7766 NO REGERTS! *continues to do the opposite of you orders and finds a secret that i shall keep in my playlist of fav vids.*
I wonder why people don’t talk about this. I have always thought that they taste so similar
"Apple Jacks and Froot Loops are the same"
literally every kid who eats a shitload of cereal: "first time?"
This channel is supposed to be family friendly well at least no cursing
It's the same with the color thing
@NeonNinja lmfao
Exactly!
@@idk._sethh no really
"It doesn't taste like apples."
"Then why do you like it so much?"
"It tastes like cardboard!"
With less than 1% of fruit and other harmful substances
LOL 😂
@@sylph4252 Why did you say that in such a way that it makes me assume you believe that fruits are "harmful substances"? XD
“I swear there was a difference between colors”
Me: You tasted a difference? I thought they all tasted the same
Me two
Same
I have a Theory: What happened to The Oreo Cakesters? They were so good and then they suddenly disappeared Seriously what happened to them?
“I swear there was no difference between colours”
- me
Personally I also remember them tasting different.
Dude how did food theory ruin my childhood more then flin theory with this one episode also goodbye Matpat 😢
Think of Froot Loops little motto thing:
“Follow your nose!”
And what you smell has a pretty big effect on what you taste, right??
OH YEAHHH
I've a theory that because he can see the colours and because the mixture of scents and flavors is *in* all of the loops, that there's sort of a 'confirmation bias' in which he 'blanks out' the other scents and flavors, only noticing what he expects to notice.
They shouldn't smell different because they are all the same just with added coloring so I just think it's association Let me explain: you would typically associate lemons with a citrus flavour and a yellow coloring so if you see a yellow froot loop and are told it is lemon flavoured you're brain would trick you into thinking your smelling and or tasting citrus I don't know much about the human mind but I think I know that this is right? Idk google it 😅
@@Cinking_city yeah that's roughly my theory too.
"Because they're stupid kids"
-Matpat 2020
I have a Theory: What happened to The Oreo Cakesters? They were so good and then they suddenly disappeared Seriously what happened to them?
@@MinisDunyasi5 because they’re stupid kids
Me: *is eating Apple Jacks
Matpat: “FRUIT LOOPS AND APPLE JACKS ARE THE SAME”
*Stickman spitting cereal meme*
Yes but they have a VERY slight cinnamon element in the little red bits. I mean like VERY VERY slight
I was eating stale cheeios
I was eating Froot Loops while they did it
HE KNOWS
Now we need to figure out which one is cheaper
“Apple Jacks are just Fruit Loops”
No, no, it can’t be,
*NOOOOOOOOOO!!!!*
I mean come on-
@@comic12558 *FROOT LOOPS*
Search your taste buds you know it to be true.
*frOOt
MatPat would be terrible in a movie, he’d just actually think about everything and the movie would be over! Also Steph looked so cute!!❤️
Terrible...??
I cant say it would be bad cuz i like hearing him talk
He would be dat nerd that helps out on what ever the problem is.
He'd be that one token meta character who hangs all the lampshades.
Simp
I love Steph's whole ensemble here. Especially her hair with the glasses
She looks like a female version of MatPat, but better looking. Or am I seeing things?
@@utubepunk I can see that
Ikr she's so beautiful always has been and still is
MatPat's also so handsome
@@katies_cuties I know right?
7:27 The reason why they taste different is because your sights of color tells you that it's a different flavor.
Edit: I watched the sight influences flavor video before this video
I love the tasting bit and matpat trying so hard to convince himself it tastes different then just failing the blind taste test
Me: Has never eaten or even heard of any of these celreals and doesn't really care
Also me: IT CAN'T BE! IT MUST BE A CONSPIRACY! THIS IS SCANDALOUS!
*B E T R A Y A L*
Why would you say something so controversial yet so brave?
You and I aren't so different random civilian
Sorry mixed my memes
How thought? Your parents just don't appreciate the finer things in life?
How do you not know what Apple Jacks or Fruit Loops are? Do you live under a rock? Are you actually Patrick Starr?
Matpat : "apple jacks is not really apple jacks"
Me : "THAT APPLE JACK IS A SPY"
OMG............
ruclips.net/video/FSSFgWlDbJU/видео.html
That reference is too old for people nowadays. You gotta say something about imposters and "sus".
dun dun dddddddddddduuuuuunnnnnnnnnnnn
Apple Jacks sus
@@Skeloperch rip tf2
I will never forgive you Matpat for stopping us from hearing an important lore at 9:28
"They're all the same flavor"
Me: You--you didn't know? You really did not know?
They've always tasted the same lol
Apple jacks taste better and I will die by that fact
Unless you're talking about the colors than yes
Maybe the flavours are different but do not match with the colours. That is still a possibility.
That is something only a detective would know.
Matpat: because they're stupid kids
Me: I feel targeted
It's ok how smart you are now doesn't project if you can learn or not
Meanwhile he got tricked.
Ha
@@ai6896 I know right, Matt literally took most of life to realize that froot loops were the same tasting.
I still love him :)
“Because they’re fun little o’s I can make necklaces with!”
Ngl I can’t wait for the day I see a person walking down the street wearing a froot loop necklace
Bro, drop by my neighborhood. You’ll be overjoyed if you drop by on a Tuesday night with the boys.
We did this back in kinder, for the 100th day of school lol
U didnt make any when you were a kid?
i- u know what ima do that so i have a snack around my neck
@@goodburger1114 no I don’t have froot loops where I live aha
we will miss you grandpa pat
The time has finally come for MatPat to ruin his own childhood.
After he ruined all of ours 😆
Good good...Let him suffer for our amusement.
Oh how the turn tables
Turn tables? I was certain the phrase was “how the tables have turned.” You know, like when you pull an ice cream float candy land card and go from last place to about to win ;)
I think “how the turns have tabled” is a meme
If my friends said “ hey wanna meet in a heavily graffitied alleyway for breakfast?” I would be so excited for that tbh
Tbh, That would be creepy and awesome at the same time, Owen :)
Because he doesn’t have friends....
Same id be like "ight bet I'll bring the apple jacks 😂"
It mean they are cultured and educated
So Matpat usually destroys our childhoods, but in this episode, his childhood gets destroyed also.
Revenge is sweet
@@tammywaite8032 not rlly revenge since we are still being attacked
Finally, my childhood was already ruined btw.
It seems the tables have turned >:)
Yeaaaaa
I thought everyone knew that AJ and FL were the same, after all, same manufacturer, same shape. Matt continues to surprise me.
6:13
My therapist: It’s okay, Matpat chewing sprite can’t hurt you, Matpat chewing sprite doesn’t exist.
Matpat chewing sprite:
I wasn't there yet.......WHYYYYYYYYTTYTYGGGGGGGGGTYBGDHDNDBC
Before I clicked the time stamp I thought I missed a gag where Mat was chewing on a can of sprite soda and was so bamboozeled.
@@jamessauve754 OMG ME TOO
@@jamessauve754 YAY NOT ALONE 😂
@@jamessauve754 kinda same, only I thought they meant instead of drinking sprite, he was chewing it, and I was like, at what point in this video was sprite mentioned at all?
Then I clicked the time stamp and went,
"Oh.That makes more sense."
I didn't eat fruit loops too often as a kid, but when I did I can clearly remember that never once did I think they had different flavors, and from my memories of their taste, saying they taste like "frOOt" is probably pretty accurate, and I wasn't even blindfolded, lol.
Same!
Same, I wonder if there’s a specific reason why? I guess some brains get stuck on the color and pick out the flavor corresponding subconsciously but others don’t? But I wonder why that would be the case....
@@buttercupghost it might have to do with how strong the individuals bias is towards a colour always being associated with a specific taste.
They always tasted the same to me.
I was pissed as a kid they all tasted the same. The original berry kix berrys tasted different from regular kix pieces
The people who straight up made the cereal: Yea, it's all the same
MatPat: N O
7:20 the reason you can decect different flavors in the single flavor "froot" is because of the color of the designated loop therefore causing the phantom difference in the flavor seeming like 5/6 flavors, same with skittles
each skittle has a different flavor tho bud
like how else would i have tasted they changed the lime flavor to green apple years back?
So, almost a decade ago now, my little sister baked me a birthday cake; it was a rainbow cake in that she prepped 6 little bowls of cake mix and dyed them separately. And did icing similarly. The cake and the icing were both lemon flavored.
The universal consensus was that the cake tasted exactly like Froot Loops
Did she make it again?