Unpopular Opinions: Beauty Brands That Fell OFF | Jackie Aina

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  • Опубликовано: 30 янв 2025

Комментарии • 4,8 тыс.

  • @katiemccomb5573
    @katiemccomb5573 4 года назад +11965

    No one gonna talk about urban decay.... they cling on to those naked pallets for their life.

    • @itserinagain
      @itserinagain 4 года назад +712

      Katie McComb and they’re setting spray lol

    • @AvecPoesie
      @AvecPoesie 4 года назад +751

      Those palettes were always so overrated.

    • @kemibello9009
      @kemibello9009 4 года назад +33

      LMAO!!

    • @potatopotatoeOG
      @potatopotatoeOG 4 года назад +131

      🤣 yup. Kat von D needs to bring it too

    • @conantf
      @conantf 4 года назад +440

      How they “retired” the naked palette.. had a funeral for it?! Lol. Then they come out with more... cherry... then honey??

  • @Fararia21
    @Fararia21 4 года назад +4299

    I feel like Tarte really fell off. They haven't released anything exciting in a LONG time, and they keep riding the Shape Tape train.

    • @megannicolefoster
      @megannicolefoster 4 года назад +189

      For sure and their packaging has gotten so tacky...

    • @_heyyjade
      @_heyyjade 4 года назад +280

      The shape tape train is what got them in this mess

    • @manillagrape804
      @manillagrape804 4 года назад +31

      @@_heyyjade LMAO that's true

    • @skinbysandy
      @skinbysandy 4 года назад +235

      honestly ever since that whole shape tape foundation controversy, they've never been able to recover from that.

    • @dearestsunny718
      @dearestsunny718 4 года назад +6

      I just said this earlier today!

  • @emilymantei2567
    @emilymantei2567 4 года назад +2989

    MAC always seemed like they didn't want my money. When I would walk in no one would help me or even talk to me. I think they got too cocky thinking they were at the top of the game, and it led to their downfall.

    • @effahsalehal-ismaily5875
      @effahsalehal-ismaily5875 4 года назад +378

      " they always seemed that didn't want our money" I FELT that, that's the kind of a attitude that sold them out

    • @anitaannamma
      @anitaannamma 4 года назад +204

      @emily Mantei so true! Even half way around the world here in Singapore their attitude is shitty. And if you are brown skinned forget about any semblance of service:/

    • @yv4568
      @yv4568 4 года назад +16

      SAME

    • @emysupernova
      @emysupernova 4 года назад +105

      Happened to me too here in Canada. I was waiting for a while and kept staring at the two girls and they refused to acknowledge me. I just left, other brands would like my money I'm sure.

    • @shanae6271
      @shanae6271 4 года назад +48

      I’m from Australia and it’s exactly the same here!! Lmao

  • @leama4597
    @leama4597 4 года назад +1891

    whenever I'vee been in a mac store there's just like this aura of judgment? they always push sales SO hard its uncomfortable. also, random story my boyfriend said when he was like 12 (he was a little emo haha) he went to get eyeliner at a mac store with his dad and apparently, the employes were laughing at him? no doubt it would be an amusing situation; seeing a little chubby boy and his father buying him eyeliner at a mac store but I just find it super unprofessional like how can you feel like thats okay as someone working in customer services?

    • @tiffanypham2187
      @tiffanypham2187 4 года назад +88

      I worked there and I agree it’s just times are hard.. MAC traffic flow is not how it use to be. So the artist are pressured into reaching their sales goals.

    • @iHatebreed
      @iHatebreed 4 года назад +124

      Subscriber from Germany here and I totally agree. I‘ve heard they are supposed to act all snobby to give of the mean girls „you can’t sit with us“ vibe aka „not everyone can afford Mac“ storyline - bitch pls mac quality ain’t all that 😒

    • @mlybshr4121
      @mlybshr4121 4 года назад +77

      @@iHatebreed you described zara employees

    • @MsUschi123
      @MsUschi123 4 года назад +54

      lmafo yup that happened to me too. and im a chick. I slipped in an individual black eye shadow into my moms purchases and right has he was scanning it she stopped him and said that wasn't hers. I quietly and shamefully said, "Thats for me" and all three employees burst out laughing.

    • @FrancesDeLancey
      @FrancesDeLancey 4 года назад +103

      I just wanted to say kudos to his dad for supporting him. He must have grown into an awesome boyfriend💜

  • @houlda3492
    @houlda3492 4 года назад +5006

    NYX is falling too. Let’s talk about THAT, their prices became higher when influencers started to recommend their products.

    • @Jadasan
      @Jadasan 4 года назад +996

      NYX is slowly trying to get too bougie for a drugstore brand

    • @tolualabi5965
      @tolualabi5965 4 года назад +811

      It’s almost like they have forgotten they are supposed to be drugstore

    • @annie7367
      @annie7367 4 года назад +603

      @@tolualabi5965 Except that their quality and packaging hasn't become more bougie to match. Drugstore makeup for mid end prices.

    • @donghyucksmom2413
      @donghyucksmom2413 4 года назад +130

      I already got the feeling they increased their pricing!! I remember getting some of their stuff years ago and a while ago when I went to dorms and found a store that sells them I kind of found it to be higher in price (but compared to bougie brands it is still "cheap" tho - If I remember correctly they kind of have a bit higher pricing than L'oreal and Maybelline)

    • @bee_outside
      @bee_outside 4 года назад +239

      For real though! I just looked on ulta and some of their palettes are like $35 now? No ma'am.

  • @alexandradavis1369
    @alexandradavis1369 4 года назад +2022

    MAC has fell off. I remember being 14 and looking for a red lip and the lady who worked there said that MAC doesn’t make red lips for people who look like me. I walked over to Sephora for my red lip and showed it off to her as I passed by the MAC store.

    • @LoveKeyara
      @LoveKeyara 4 года назад +140

      WOW 🤦🏽‍♀️

    • @softdroid1655
      @softdroid1655 4 года назад +332

      14yo you is ICONIC!!

    • @TyraUK
      @TyraUK 4 года назад +227

      Dear Lord, the caucasity 🤦🏽‍♀️

    • @BollywoodMediaOnline
      @BollywoodMediaOnline 4 года назад +83

      I am glad you walked by and showed her

    • @bibizolele
      @bibizolele 4 года назад +61

      The arrogance is so much they fell off and they can be mad.

  • @bluetals
    @bluetals 4 года назад +4981

    Video idea: Brands that fell off, but then redeemed themselves. Could be interesting

  • @irerim2961
    @irerim2961 4 года назад +2252

    girl i unsubbed for a long time because my husband told me i couldn’t follow any more makeup influencers and the i left him and resubbed and am catching up on a years worth of videos 💁🏽‍♀️

    • @noellephants
      @noellephants 4 года назад +865

      That man said WHAT...honeyyy

    • @irerim2961
      @irerim2961 4 года назад +326

      noellephants when i was wised up i was like bye 😩

    • @felicitymoorcross198
      @felicitymoorcross198 4 года назад +578

      So proud of you for freeing yourself from toxicity, beautiful babe 🕊

    • @irerim2961
      @irerim2961 4 года назад +135

      bi spice thank you so much 🥺💕

    • @DutchessKay
      @DutchessKay 4 года назад +279

      Don’t ever let a man tell you can’t watch someone’s RUclips channel.

  • @TheRebekahShowTV
    @TheRebekahShowTV 4 года назад +2768

    I feel like smashbox is constantly relying on their primer and tarte on shape tape. Don’t come for me 🥴

  • @raeperonneau4941
    @raeperonneau4941 4 года назад +1563

    Mac got arrogant. The employees weren’t kind or welcoming, they discontinued awesome products to pander to particular market sectors, stopped innovating, and had more attitude than product. Not a recipe for success. 🤣

    • @J.K.7
      @J.K.7 4 года назад +70

      And their packaging was never updated...arrogance

    • @hemabhatt7059
      @hemabhatt7059 4 года назад +8

      100% agree

    • @anigeorgieva2630
      @anigeorgieva2630 4 года назад +29

      100% agree but their lipsticks will always be my ride or die .Never found better opinion at Sephora

    • @CanopusLux
      @CanopusLux 4 года назад +28

      True. As a teenager (15,16) I was in two different Mac stores twice and the girls are so ignorant, unfriendly and arrogant. They never really helped me and if you have bad acne they make jokes about you behind your back. All of my friends have made the experience

    • @bee_outside
      @bee_outside 4 года назад +21

      @@J.K.7 That's what bugs me the most about Mac. I remember being a teenager and feeling giddy every time I looked at my two little eyeshadow singles out on my dresser because they looked so sleek and cool. Now the packaging just looks very... of it's time lol.

  • @juanitadennis1559
    @juanitadennis1559 4 года назад +1701

    “I don’t have a brand...yet” Cannot wait

    • @NeneJ
      @NeneJ 4 года назад +32

      Lmao that “yet” was all she had to say !

    • @blipstercravings
      @blipstercravings 4 года назад +17

      I know it’s coming. Me and my pockets are prepping right nigh!!!

    • @watsonar70
      @watsonar70 4 года назад +6

      @@blipstercravings Mine too!!! Lord knows whatever she puts her name on I buy it! LOL

    • @m.e.5
      @m.e.5 4 года назад +6

      Bout to drop my whole bag on her products when they come out

    • @MiVidaBellisima
      @MiVidaBellisima 4 года назад +5

      Tbh technically she does! Her name is her brand and in my opinion the integrity of it is rock solid ❤️

  • @evamarva9481
    @evamarva9481 4 года назад +597

    "It's not about who invented the wheel, it's about who made the better version of it!"
    THAT was my favorite statement!!

  • @hilarynwonuma3508
    @hilarynwonuma3508 4 года назад +2033

    I feel like Stila also just disappeared. I thought of them as having one of the best liquid lipsticks, and then they had their liquid eyeshadows, then nothing.

    • @leia5251
      @leia5251 4 года назад +10

      so true

    • @shillilove
      @shillilove 4 года назад +53

      Wow. I forgot about them lol 😂

    • @Saya-bw2cn
      @Saya-bw2cn 4 года назад +15

      Literally forgot about them

    • @shanae6271
      @shanae6271 4 года назад +60

      All that stands out to me from stila are those liquid eyeshadows 😭

    • @destinyjade0
      @destinyjade0 4 года назад +14

      They HIT then didn’t even try to step up to the plate

  • @lauraelizabeth5779
    @lauraelizabeth5779 4 года назад +1833

    MAC manifested their own demise when they started DISCONTINUING ALL THEIR GOOD PRODUCTS

    • @LizzylovesLobo
      @LizzylovesLobo 4 года назад +69

      warm soul's old formulation..

    • @user-iq9sz8gm8y
      @user-iq9sz8gm8y 4 года назад +33

      True, I have to scour the internet now to find Mineralize.

    • @jdel97
      @jdel97 4 года назад +21

      rip the green gel cleanser

    • @TyraUK
      @TyraUK 4 года назад +18

      I was PISSED when I found out they discontinued the Sunny By Nature bronzer! Whyyyyyy

    • @Jennifer-Guerlain
      @Jennifer-Guerlain 4 года назад +35

      HATED that they changed the spiked eyebrow pencil to some hot mess.... why fix what’s NOT broken.

  • @mmsvolly
    @mmsvolly 4 года назад +1282

    Honorable mention: Urban Decay
    The naked pallets are so tired, and beyond that they are nothing

    • @smitty5641
      @smitty5641 4 года назад +5

      Yes!!!

    •  4 года назад +35

      I never liked their boring ass palettes

    • @Valkyriegrl
      @Valkyriegrl 4 года назад +33

      Plus those shadow primers?? Used to be the pinnacle. Now?? aint shit.

    • @taesmani
      @taesmani 4 года назад +49

      their long lasting setting spray though >>>>>

    • @tristajackson3804
      @tristajackson3804 4 года назад +16

      Born to Run tho. The GOT collab??

  • @randomguda
    @randomguda 4 года назад +405

    I walked into a MAC without makeup and the employee followed me around the whole time I was in there and when I opened my backpack to pay she came around the front counter a little and peaked in my bag to see if I had stolen something. Never walked in a MAC every since.

    • @sidehustletoceo
      @sidehustletoceo 4 года назад +12

      Wow

    • @namjoonie936
      @namjoonie936 4 года назад +36

      mac gives me so much anxiety i feel all the mua’s are judging me because i dont spray tan😩

    • @Tamaki742
      @Tamaki742 3 года назад +4

      Wow wtf.

  • @hat880
    @hat880 4 года назад +2830

    i feel like fenty beauty did to mac what savage fenty did to victoria's secret...
    Edit: lmao jackie was right about BECCA too...rip

    • @kerrie790
      @kerrie790 4 года назад +683

      Rihanna really out here dominating multiple industries. Her power.

    • @marvelous8340
      @marvelous8340 4 года назад +13

      so true

    • @LALuv213
      @LALuv213 4 года назад +99

      I think makeup geek started the MAC demise

    • @AvecPoesie
      @AvecPoesie 4 года назад +155

      Victoria's Secret is still the top seller of women's lingerie in the nation, even in spite of their PR fiascos and slipping sales. Kudos to Rihanna and her success but the narrative that Savage somehow dominated VS is in itself a PR narrative. VS has a lot more competition and them slipping has multiple factors.

    • @Jeanettelovesyouh11
      @Jeanettelovesyouh11 4 года назад +100

      AvecPoésie they’re gonna be closing down stores tho...they’re not as successful as they want to seem.

  • @whocut333
    @whocut333 4 года назад +2681

    Wanna know why MAC fell off? THEY STARTED DISCONTINUING ALL THEIR GOOD PRODUCTS

    • @liynne
      @liynne 4 года назад +171

      that was the start of their slippery slope. tht and reformulating loved products. only thing i go for at mac now are their iconic lipsticks and fix plus spray.

    • @Melbrwn
      @Melbrwn 4 года назад +62

      I agree they had a great lipstick called huggable in maroon. My perfect nude. I can't find it anyware...they discontinued the entire line!

    • @Dani-qh6ho
      @Dani-qh6ho 4 года назад +85

      I don’t even understand why they do that. Why discontinue what works? 🤷🏽‍♀️

    • @MariaSalazarcruzlopez1978
      @MariaSalazarcruzlopez1978 4 года назад +15

      I agree! They discontinued "double shot" and that was my perfect nude for my lips.

    • @lesterbunny2112
      @lesterbunny2112 4 года назад +2

      Reformukations and that other brands has customizable palletes nowadays

  • @morgantaylor442
    @morgantaylor442 4 года назад +1001

    who remembers when everything Colourpop sold was $5...the good ole days

    • @ceciliatulip
      @ceciliatulip 4 года назад +19

      😢😭😭😭

    • @jackieaina
      @jackieaina  4 года назад +137

      Meeee

    • @GirlwithDrive
      @GirlwithDrive 4 года назад +4

      The good days! Lol

    • @hb7580
      @hb7580 4 года назад +83

      And E.L.F! Remember when NOTHING was over 6$?

    • @taradc6037
      @taradc6037 4 года назад +26

      H B yes!! At Target I see that their line of black brushes (I think it’s called their Professional brushes) are now $6 each even tho they were $3 for how many years!! Like what

  • @KarenDurantExperience
    @KarenDurantExperience 4 года назад +421

    Clinique also fell off for those of us with sensitive eyes and skin. Their cosmetics are irritating just like the other companies.

    • @olivelime9493
      @olivelime9493 4 года назад +9

      Yuppp I noticed that their ingredients don’t match their damn prices

    • @AnjaliDandriyal
      @AnjaliDandriyal 4 года назад +9

      And they are not cruelty-free. If only... their hydra-surge moisturizer is bomb!

    • @rimun5235
      @rimun5235 4 года назад +4

      Nah, I am loyal to their moisturizer. I have been using the dramatically different for like 12 years. Their makeup cleansing balm is also great.

    • @alexisjohnson8072
      @alexisjohnson8072 4 года назад +3

      Clinique has always messed with my skin lol

    • @domoniqueedwards5856
      @domoniqueedwards5856 3 года назад

      Facts....

  • @adamross2756
    @adamross2756 4 года назад +1369

    Every critique is a masterclass on how to get your point across constructively, clearly, and honestly. Nothing but respect and admiration for the queen.

  • @CarolineFBEL
    @CarolineFBEL 4 года назад +876

    MAC is like that one best friend you had forever ago that you have the best memories with so you try to reconnect but shit just don’t hit the way it used to and you’re too bored to keep trying to rekindle something that ain’t there anymore

    • @nazcookz9948
      @nazcookz9948 4 года назад +8

      I’ve had girls actually do that to me 🤦🏻‍♀️ why try to rekindle a friendship when you know you’re too lazy to even try 😂

    • @CarolineFBEL
      @CarolineFBEL 4 года назад +1

      N S I feel that !! That’s exactly what I’m talking about ! The effort just isn’t reciprocated lol

    • @CharriseRenee911
      @CharriseRenee911 4 года назад +1

      Lol but this... Frfr

    • @kyvette511
      @kyvette511 4 года назад +2

      You hit it spot on!! I'm seasoned, so I remember when that was like all brown girls wanted in life. They stopped hitting the mark long ago for some, others they never did.

    • @laurakelleher1995
      @laurakelleher1995 4 года назад +1

      Wow you got it!!!! So true !!!! I recently bought heaps of Mac product and I’m just using it for the sake of not wasting it lol idk what Mac brings to the table

  • @drillangie4ever
    @drillangie4ever 4 года назад +589

    I agree with Colorpop. I don’t need a thousand palettes launching a month.

    • @avh009
      @avh009 4 года назад +26

      *cough* Norvina *cough*

    • @guen4413
      @guen4413 4 года назад +9

      At least they’re all cheap

  • @thefabulouscrissyd2412
    @thefabulouscrissyd2412 4 года назад +487

    LMAO! I dead got in an argument with a MAC employee because I was helping MY Cousin pick out products and she kept interrupting us and suggesting products that did not compliment her darker skin AT ALL. GIRL if you don't move around!

    • @niyiraluvsmb
      @niyiraluvsmb 4 года назад

      I subscribed to your channel 🥰

  • @JasmineAirdelle
    @JasmineAirdelle 4 года назад +1917

    MAC took too long to get on the influencer train

    • @jackieaina
      @jackieaina  4 года назад +520

      by the time they hopped on everyone caught up :/ I feel like ABH took over where MAC left off

    • @the.annethology
      @the.annethology 4 года назад +218

      Yep, felt like MAC was being that entitled kid who didnt want to do what everyone was doing because they thought they were popular enough to always be everyones fave brand. The direct opposite happened

    • @JasmineAirdelle
      @JasmineAirdelle 4 года назад +21

      Jackie Aina yesss!! That’s literally exactly what happened!

    • @ciripmd
      @ciripmd 4 года назад +2

      Totally agree 💯

    • @marjoriecoleman
      @marjoriecoleman 4 года назад +3

      @@jackieaina Soo true

  • @berlineczka
    @berlineczka 4 года назад +1384

    I don't really get why companies won't make eyeshadows that show up on darker skin colours. If it shows on Tiana, it will show on Snow White! So many white people also bought Jackie's palette and loved it. So, what's the harm in targeting darker skin tones if you are not abandoning the lighter ones anyway? That's just stupid from a sales perspective.

    • @evediby2183
      @evediby2183 4 года назад +127

      You make a great point! For real that's something I dont get like how can these companies not understand that whatever shows up on us dark skinned people will show up on light skin?????

    • @sirtrusez
      @sirtrusez 4 года назад +98

      I know right, as an insanely pale person who loved Jackie’s palette, it’s just simple business knowledge.

    • @boycrazygirllover
      @boycrazygirllover 4 года назад +27

      i feel like it’d be really prosperous too because it’s targeting two demographics at once, instead of excluding one altogether.

    • @davina6969
      @davina6969 4 года назад +15

      @@boycrazygirllover exactly like they'll just gain from it. It makes no sense why the don't

    • @SamMKKK
      @SamMKKK 4 года назад +11

      bunni sin - I don’t know where this statistic is sourced from, but I know that newly launched makeup products made for deeper skin constantly sell out at rates that other skin tones usually don’t - at least at the store chain I’m associated with. Everytime. So the market is there.

  • @IzzyLM99
    @IzzyLM99 4 года назад +1071

    But also, as I’m watching her more I feel so awful for her for the fact that in this society, she had to make so many disclaimers and announcements just so people don’t cause problems with her or takes what she wants to say out of context. She’s just trying to give her honest opinion on companies, as she’s paid to.

    • @SuthenGirl
      @SuthenGirl 4 года назад +18

      As Chrissie says they don’t know how to think critically or they’re just being intellectually dishonest.
      When people are jealous & envious they go out of their way looking for that “gotcha” moment.

    • @chelseecooper3974
      @chelseecooper3974 4 года назад

      Same. It always kind of bothers me when she has to do 50 disclaimers before saying anything because people are spiteful.

    • @laurakelleher1995
      @laurakelleher1995 4 года назад +7

      Also people always going to harshly criticise black women in comparison to white women.. tbh I don’t think I would have to provide as many disclaimers in comparison to Jackie, because I’m white. Systematic “””””unconscious””””” racism at its finest

  • @blessngifted
    @blessngifted 4 года назад +1067

    You are so right. I'm over these celebrities trying to sell us makeup, when quarantine has showed us, THEY CAN'T EVEN PUT ON THEIR OWN MAKEUP!! 🤨

    • @iamsunflower2011
      @iamsunflower2011 4 года назад +9

      🤣🤣🤣

    • @hanae9742
      @hanae9742 4 года назад +20

      quarantine has revealed alllll

    • @namjoonie936
      @namjoonie936 4 года назад +22

      the amount of celebrities that dont do their makeup is insane i always find it impressive when i see a celeb that can actually do a smoky eye

    • @blessngifted
      @blessngifted 4 года назад +20

      @@namjoonie936 honestly. all that money and they can't even put on a brow. 😒 but they want to be out here creating makeup brands 🙄 😒

    • @namjoonie936
      @namjoonie936 4 года назад +4

      @@blessngifted THIS !!!!!!!!!

  • @anaisveroniquee
    @anaisveroniquee 4 года назад +1769

    To be honest, I think it’s more about skincare now. Like everyone is becoming more obsessed with skincare and slightly less obsessed with makeup🤷🏾‍♀️

    • @brijay12387
      @brijay12387 4 года назад +21

      Yes!!

    • @veneratedvixxen
      @veneratedvixxen 4 года назад +155

      Which is why Milk is poppin the way it is 💕 it gives a great inbetween

    • @KJ-ts1lw
      @KJ-ts1lw 4 года назад +84

      Yh thats why huda beauty quickly launched skincare brand

    • @anaisveroniquee
      @anaisveroniquee 4 года назад +47

      Alexus Davis agreed. Milk makeup is really giving other brands a run for their money now

    • @veneratedvixxen
      @veneratedvixxen 4 года назад +109

      Anaïs x yup. Beauty standards are changing. Powdering and being matte all the time ain’t it for everyone no mo 😌

  • @Itssimplysteph90
    @Itssimplysteph90 4 года назад +1144

    Becca also did that random ass collab with Khloe and Malika 🤦🏽‍♀️ went straight to clearance lol

    • @tigerskiss1986
      @tigerskiss1986 4 года назад +26

      I’m Tk Max’s in the UK.

    • @xiCandixTV
      @xiCandixTV 4 года назад +4

      And that's when i bought a few things :)

    • @Bigmoodx
      @Bigmoodx 4 года назад +6

      Wait they had a collab? 😂

    • @vondonstrut218
      @vondonstrut218 4 года назад

      @@FIFII when was that lol? I legit don't remember it

    • @josancolon1668
      @josancolon1668 4 года назад +2

      Omg!!! It was so bad I purchase an item and I was like .... really this packaging cardboard.... A FLOP

  • @triekong
    @triekong 4 года назад +1128

    Y'all remember Gerard cosmetics? Lorac? Coastal Scents? La Femme blushes ? Laura Geller? The Balm? Hell even Urban Decay Naked shoulda been on that list 😂

    • @Anew3A3
      @Anew3A3 4 года назад +89

      I forgot all about coastal scents!!! Wow what a throwback.

    • @TukeMorgan
      @TukeMorgan 4 года назад +15

      I remember the Coastal scents eyeshadow palettes

    • @whehwr
      @whehwr 4 года назад +70

      Gerard cosmetics!! Omg remember that 1995 lipstick everyone was obsessed with

    • @reze3416
      @reze3416 4 года назад +45

      Or that Laura Geller gold Gelato highlighter!!

    • @neffield4255
      @neffield4255 4 года назад +6

      @@reze3416 I still have mine to this day

  • @thabani6511
    @thabani6511 4 года назад +2156

    Y’all remember limecrime? Whew chile they gone

    • @msgirly6827
      @msgirly6827 4 года назад +8

      😂😂

    • @lg403
      @lg403 4 года назад +17

      What about eyeshadow geek?

    • @lg403
      @lg403 4 года назад +116

      *Makeup geek eyeshadows

    • @literaIIyshy
      @literaIIyshy 4 года назад +45

      Only e-girls use them now

    • @rdant6190
      @rdant6190 4 года назад +15

      and they had some bomb lipsticks, too!

  • @vicdelray376
    @vicdelray376 4 года назад +530

    all brands fell off. this industry oversaturated itself into oblivion.

  • @donnaevelyn5875
    @donnaevelyn5875 4 года назад +1280

    MAC were theee brand for dark skin girls back when everyone was was ignoring us. Unfortunately they got big headed and complacent. I will always go up for the Chestnut liner and Studio Fix powder, but that’s it. I also agree about Becca.

    • @MiVidaBellisima
      @MiVidaBellisima 4 года назад +24

      Yeah too many affordable quality dupes now 🤷🏾‍♀️

    • @thamlett379
      @thamlett379 4 года назад +27

      i agree 100%. i don’t think they were expecting these newer brands to accommodate the brown girls like they have @ a more affordable price. i went to the MAC counter after I don’t know how many years because I wanted to try their foundation again.

    • @tigerskiss1986
      @tigerskiss1986 4 года назад +17

      They did good stuff years ago for yellow undertone skinned but then everything started looking orange.

    • @tigerskiss1986
      @tigerskiss1986 4 года назад +18

      Tanya Hamlett Fenty changed the game for woc. Even my friend in H-town Texas who is Scottish and very fair says fenty changed he make up game as she has yellow undertones for a white girl.

    • @thamlett379
      @thamlett379 4 года назад

      Reema Miah true. my daughter is biracial & Fenty’s foundation has been the only foundation that’s matched her perfectly.

  • @shanettequao9043
    @shanettequao9043 4 года назад +1554

    I feel like everyone is more focused on making their skin healthier and more “your skin but better” make up is more popular. Skincare has become really important to me these days ❤️

  • @nicolelima24
    @nicolelima24 4 года назад +217

    GURLLLLLL, the Portuguese (Brazil) subtitles, i am LIVING!! I can finally recommended your channel to my dark skinned friends who don't understand english. Thank you so SO SO much for that.

  • @rachelwilbur9512
    @rachelwilbur9512 4 года назад +824

    Jackie, my almost 3 year old daughter Betty wants to tell you “hello” and says you are beautiful.

    • @bionicsouthernbelle1539
      @bionicsouthernbelle1539 4 года назад +45

      This is the cutest comment I’ve seen and I’ve had a RUclips account for seven years, thank you for warming my little bitter heart even if just for a moment.

    • @shikorina7323
      @shikorina7323 4 года назад +14

      Awwwwww 🥰🥰🥰🥰🥰🥰🥰❤️❤️

    • @Smittenhamster
      @Smittenhamster 4 года назад +1

      Awww say hi back, she has great taste!

  • @ksha
    @ksha 4 года назад +1155

    Makeup altogether isn't exciting anymore. Everything looks the same now. 🤷🏾‍♀️

    • @KlassyKam
      @KlassyKam 4 года назад +70

      I agree!! I haven't been super excited about anything lately.

    • @rosyrocherdee
      @rosyrocherdee 4 года назад +8

      I agree totally!!

    • @gentlestormwyatt
      @gentlestormwyatt 4 года назад +24

      100000000% agreed! Nothings exciting.
      I think I bought every exciting thing that came out, and was over it by the time James Charles’s collab came out. I kept my money and that was it. Now I’m shopping in all my products on things I’ve purchased and didn’t use. Smhhhhh 🤦🏽‍♀️

    • @mayyube513
      @mayyube513 4 года назад +40

      I do think that Huda Beauty is stepping up the game with their palettes. Something about the brand has always felt off to me (as a black woman), so I never purchased anything. But their shadows do look fun and amazing!

    • @naturalQueeP
      @naturalQueeP 4 года назад +9

      I agree! I rarely buy make up anymore.

  • @rozerahim8133
    @rozerahim8133 4 года назад +364

    Fenty Beauty really shook up the beauty world and caused some brands to fade into the background and I love that for Rihanna.

  • @mbaleez
    @mbaleez 4 года назад +765

    The MAC issue must be a global one then, cos even the South African ones have so much attitude, you end up not buying a thing cos they judge you as you walk in

    • @faithfamodimu6533
      @faithfamodimu6533 4 года назад +60

      So true.
      It's like they size you up and conclude that your wallet isn't up to par.

    • @whoiamdoesntmatter
      @whoiamdoesntmatter 4 года назад +37

      I havn't bought a mac product for almost 5 years because of this.

    • @lesegokekana9137
      @lesegokekana9137 4 года назад +21

      Totally agree with all of these comments, I haven't bought there in years because the service is terrible. Horrible experience!

    • @Julia-sy6bl
      @Julia-sy6bl 4 года назад +20

      Same thing in Brazil... I love their lipsticks but I never buy them anymore because I get super umcomfortable in their stores

    • @melisaoezel3420
      @melisaoezel3420 4 года назад +20

      GIRL same thing in Germany....

  • @BKNAILS.
    @BKNAILS. 4 года назад +2137

    I agree about MAC and I’ve been thinking about this for a while. MAC is an OG in this game but they just fell off 🤷🏼‍♀️

    • @mimicovers97
      @mimicovers97 4 года назад +55

      BLESSINGS LOVE I loveeee their lipsticks my fav of all time is Ruby Woo

    • @franoliviax1
      @franoliviax1 4 года назад +28

      I still use their foundation

    • @jackieaina
      @jackieaina  4 года назад +150

      BLESSINGS LOVE - the purpose of the video was to highlight brands that aren’t as talked about or relevant anymore lol so that was the whole point

    • @alysiaa.
      @alysiaa. 4 года назад +50

      i saw someone say to a lady that her makeup looked like mac era and that’s when i realized that mac hasn’t popped off in years.

    • @unems1999
      @unems1999 4 года назад +31

      Probably also because nowadays everyone is looking more for vegan and cruelty free makeup which mac is not

  • @anaheim4854
    @anaheim4854 4 года назад +850

    You saying people think you’re pressed about free makeup while wearing Fendi hoops is a vibe

    • @jackieaina
      @jackieaina  4 года назад +116

      Lmao!

    • @karlenah10
      @karlenah10 4 года назад

      Ana Heim Do you know where her necklaces are from?

    • @anaheim4854
      @anaheim4854 4 года назад

      karlenah10 no clue

  • @roseschonfeld2252
    @roseschonfeld2252 4 года назад +426

    I totally remember feeling intimidated and judged walking into a MAC store when I was a teenager just getting into makeup, vs Sephora which was so much more inviting & approachable

    • @NotesofJaz
      @NotesofJaz 4 года назад +5

      FACTS

    • @Jeanettelovesyouh11
      @Jeanettelovesyouh11 4 года назад +17

      fr! everyone was so cold and looked miserable lol. to this day i’ve only ever gotten like 3 products from them

    • @VAL702
      @VAL702 4 года назад +5

      That’s Because a lot of the girls that worked at Mac were complete judgemental stuck up snobs. I had the same experiences at different macs throughout California

    • @angel455dix
      @angel455dix 4 года назад +6

      Honestly, I'm still very intimidated when I walk into makeup shops but Sephora is always very inviting and nice. To me at least

    • @cxtrying6708
      @cxtrying6708 4 года назад +1

      See I feel like this is an American thing!! Sephora associates are the cold and uninviting ones and Mac employees have always been so helpful and nice! And all my friends feel this way as well!! Someone let me know 😂

  • @NadirahZM
    @NadirahZM 4 года назад +889

    I feel this way about Benefit! I feel the only thing saving them is their brow products

    • @ajm935
      @ajm935 4 года назад +34

      Yup & their primers.

    • @kiks4757
      @kiks4757 4 года назад +43

      I'm soo happy man fuck them and their raggedy ass prices, products and uninclusive shit.

    • @ann-rs8kk
      @ann-rs8kk 4 года назад +6

      I just looked at your RUclips page and I just had to say that you look absolutely stunning, wow! 😍

    • @NadirahZM
      @NadirahZM 4 года назад +2

      Grateful 22 Aw thank u so much!!

    • @danielabassano9528
      @danielabassano9528 4 года назад +7

      And hoola

  • @ConstanceSorrow
    @ConstanceSorrow 4 года назад +359

    Remember how hype BH Cosmetics was? They, Coastal Scents and Makeup Geek were the original budget friendly cosmetics brands.

    • @79madybell
      @79madybell 4 года назад +8

      Funny I was just playing with my costal scents eyeshadows today. I just can't get rid of it, too much memories. Lol

    • @SimplyAnimated
      @SimplyAnimated 4 года назад +10

      I loved BH cosmetics, I hate that they discontinued a lot of their original makeup palettes. (For ex: The party girl palette, Take me to Brazil, Day N Night, and etc.)

    • @guardedheart7855
      @guardedheart7855 4 года назад +3

      Simply Animated girl I just bought take me to Brazil a couple days ago for 10$ so you can still get that one

    • @SimplyAnimated
      @SimplyAnimated 4 года назад

      GuardedHeart where did you get it?

  • @zamalisa1
    @zamalisa1 4 года назад +686

    Can’t wait to live in a world where Jackie Aina has her own brand.

    • @keycrum4218
      @keycrum4218 4 года назад +3

      yazzzzzz

    • @radwahussein669
      @radwahussein669 4 года назад

      Might be broke in that world. In fact, I’m broke now😅

  • @nkiruanyika
    @nkiruanyika 4 года назад +239

    Jackie aina out here giving these brands FREE consultancy, hun you know some of them are taking notes watching this!! love this!

    • @emalaforteresse
      @emalaforteresse 4 года назад +1

      Lmaaaaao you are right with free consultancy!

  • @moonlightfire7671
    @moonlightfire7671 4 года назад +504

    I haven't seen alot of influencers using MAC products like they used to.

    • @annajsmet
      @annajsmet 4 года назад +44

      I think it’s because they’re still not cruelty free...

  • @kristinagaskin1413
    @kristinagaskin1413 4 года назад +385

    MAC always had this "hierarchy" of being superior and now its biting them in the ass...

    • @effahsalehal-ismaily5875
      @effahsalehal-ismaily5875 4 года назад +4

      FACTS

    • @TheTwinsCompany
      @TheTwinsCompany 4 года назад +2

      YEEEESS, also I feel the products' quality has down. I got an extreme allergic reaction with the last lipstick I bought, but I tested my older mac lipsticks and it didn't happen. I think it's because they change some ingredients in the formula or sth...

    • @Kuttie03
      @Kuttie03 4 года назад

      Kristina Gaskin yepp

  • @lindseysloan8735
    @lindseysloan8735 4 года назад +825

    What ever happened to smashbox? Where the hell did it go?

    • @kaywashington5024
      @kaywashington5024 4 года назад +41

      LOL where have I been?! They LEFT? I never even noticed haha

    • @kmp8985
      @kmp8985 4 года назад +19

      Their primers are still good

    • @laazysusan9608
      @laazysusan9608 4 года назад +11

      This is true! I completely forgot about them haha

    • @rachaeldbmiller
      @rachaeldbmiller 4 года назад +25

      They need to smash out of their box if you know what I’m saying 😅

    • @harlempixie338
      @harlempixie338 4 года назад +2

      I still like their foundation stick with contour.

  • @suesaurischia7237
    @suesaurischia7237 4 года назад +1496

    "Bye. My Uber Eats is here." The mood of Quarantine.

  • @DominicanMerida
    @DominicanMerida 4 года назад +247

    mac fell off so hard. I remember when in the beginning of youtube they were all you saw from good beauty gurus. Anyone had a beauty channel used mac because they had solid branding. Now, mac is boring.

    • @ravenclawhouse9616
      @ravenclawhouse9616 4 года назад +10

      Fr! Everyone used mac, bh cosmetics, and makeup geek and now it's like they dont even exist anymore

  • @isissantonimorro6663
    @isissantonimorro6663 4 года назад +225

    I feel like Lorac just disappeared too. I remember when the Lorac pro palette was what everyone went for.

    • @79madybell
      @79madybell 4 года назад +2

      I still use mine. Lol 💕

    • @tazzel10
      @tazzel10 4 года назад +1

      Omg yes

    • @charliewright6273
      @charliewright6273 4 года назад +2

      Yes! I honestly cannot even think of a recent launch I've heard about from them. I actually still like their eyeshadow formula. I'd like to see some more on-trend launches from them.

    • @BFF24able
      @BFF24able 4 года назад

      What's that?

    • @isissantonimorro6663
      @isissantonimorro6663 4 года назад +1

      BFF24able Lorac is a brand that was really popular in the beginning of the whole beauty guru trend. They were really known for their eyeshadows (especially the Lorac Pro Palette) and some of their eyeliners and mascaras, they’re still great but you know, people move on and find something newer and better.

  • @cheekynuggiies
    @cheekynuggiies 4 года назад +277

    As someone that grew up in China, Lancôme is the shit over there, I think Lancôme and most luxury brands target the rich asian demographic. I think thats why they real quiet, cause they loud in Asia

    • @naturalsincebirth2
      @naturalsincebirth2 4 года назад +51

      That's not way off tho 👏🏾👏🏾👏🏾
      Certain brands are louder in certain countries, and to certain demographics...

    • @shantelrousseauonline
      @shantelrousseauonline 4 года назад +37

      Absolutely. I used to freelance for Lancome and almost everything they do (70%-80%) of their line is focused/tailored to the Asian client.

    • @lalauo
      @lalauo 4 года назад +13

      SHANTEL ROUSSEAU and you can really sense that in the aesthetics of their branding. Very minimalist compared to some of the louder stuff.

    • @juliette4772
      @juliette4772 4 года назад +3

      This is 100% true!

    • @marlea1988
      @marlea1988 4 года назад +1

      Makes sense.

  • @BlondieBisquit93
    @BlondieBisquit93 4 года назад +255

    Joke's on MAC for being anti-social media in the beginning when social media is literally one of the main platforms for marketing in the cosmetic industry.
    You either roll with the times or get rolled over.

  • @blessngifted
    @blessngifted 4 года назад +636

    I knew MAC fell off when they went crawling into Sephora.

  • @jessical.9065
    @jessical.9065 4 года назад +271

    One brand I feel that is struggling is urban decay. Products are amazing but they need to stop with the 100 different naked palettes

    • @nissichepkirui
      @nissichepkirui 4 года назад +2

      truuuu

    • @jessicarabbit381
      @jessicarabbit381 4 года назад

      yessssss

    • @cannsmith
      @cannsmith 4 года назад +10

      They’re single eyeshadows are better quality than their naked palettes anyway

    • @cynthiar1977
      @cynthiar1977 4 года назад

      They make some bomb lip glosses

    • @PaiMuyambi11
      @PaiMuyambi11 4 года назад +5

      the naked palettes are literally my least favourite product from them. they need to spend more time promoting that bomb stay naked foundation, setting spray and generally everything else they make.

  • @yukisora5775
    @yukisora5775 4 года назад +569

    Mac is an example of companies that failed bc they refused to progress with the world 🤷‍♀️

    • @nazcookz9948
      @nazcookz9948 4 года назад +8

      So many companies right now refusing to progress with the times and CHANGE especially due to COVID19! It’s so bad it’s always these out of touch CEOs and upper management that just do not get it!

    • @mmb4094
      @mmb4094 4 года назад +5

      ABSOLUTELY! Adaptation is so important in today's society, and if a brand doesn't comply to that standard, they're dust on the shelf.

    • @mocofen
      @mocofen 4 года назад +1

      Facts

    • @chaycesmom1212
      @chaycesmom1212 4 года назад

      I love Mac!

  • @AmyLovesMakeup
    @AmyLovesMakeup 4 года назад +632

    I used to feel so intimidated shopping at MAC 😅

    • @TattooedGoddess
      @TattooedGoddess 4 года назад +80

      Amy Loves Makeup it was the people they had working there. If I didn’t go in there looking like a diva they wouldn’t pay me any attention... until I’m at the register and I pull out my MACPro card lol. They all of a sudden get real nice like “oh she was worth my time”. Lol

    • @kymmmitchell7922
      @kymmmitchell7922 4 года назад +25

      I still feel intimidated shopping there🥴

    • @effahsalehal-ismaily5875
      @effahsalehal-ismaily5875 4 года назад +12

      @@TattooedGoddess agree ive experienced this one too many times, they be so judgey

    • @Z_err
      @Z_err 4 года назад +7

      A lot of people be say this, I really be not be paying attention because I be in there looking like a slob.

    • @jessica99998
      @jessica99998 4 года назад +11

      This is at literally all their stores even in the Caribbean.

  • @KatBlaque
    @KatBlaque 4 года назад +701

    I just need ColourPop to restock Kae And literally most of their lipstick colors that they no longer have.

    • @jackieaina
      @jackieaina  4 года назад +210

      Right!!! Let me tell you...I’m still holding on to my last 2 Kae liners!!!!!

    • @lilmommamish1
      @lilmommamish1 4 года назад +5

      🎯

    • @donnamaria3059
      @donnamaria3059 4 года назад +7

      Oh my goshhhh 🤩🤩 I love you & your channel Kat!!

    • @huriebah8856
      @huriebah8856 4 года назад +22

      Honestly Colourpop just need to restock in general or take the items off promotion. Like why promote the Sailor Moon collab when its out of stock.

    • @queenv4340
      @queenv4340 3 года назад

      @@jackieaina I loveee uuu

  • @stackkkkkk
    @stackkkkkk 4 года назад +205

    You’re saying everything that everyone says but doesn’t put it on the internet! I hope you don’t get hate for this. Loved this video- totally refreshing.

    • @79madybell
      @79madybell 4 года назад

      Too Much Mouth does a series on this topic on her channel.

  • @m9eleven
    @m9eleven 4 года назад +362

    M.A.C. kinda lost me when they discontinued EVERYTHING I love. Everytime I find something that suits my complexion a year later it’s no longer exists. Now I have to go to “ certain “ M.A.C. Locations to find stuff even for my skin tone. Most stores only carry for the white/ Asian skin tones. So I have to order online or find dupes.

    • @kahluaqueen
      @kahluaqueen 4 года назад +17

      M9eleven they’re the discontinue Kings

    • @hellohorcrux
      @hellohorcrux 4 года назад +12

      When they discontinued their Matte2 eyeshadow formula, I was OUT

    • @miraclecooke8411
      @miraclecooke8411 4 года назад +5

      Yea once they started discontinuing everything I like I gave up and looked else where

    • @DnewNancy
      @DnewNancy 4 года назад +2

      That bittersweet pro lipliner!!! I cried when they discontinued it

  • @stephaniedickey6383
    @stephaniedickey6383 4 года назад +240

    I remember when colourpop was selling nail polishes and their liquid lips/super shock shadows were $5! their prices have been steadily creeping up. and even as a super pale person, I never thought their pressed shadows were great either. I hope they can rein it in

    • @nadiadandrea6347
      @nadiadandrea6347 4 года назад +4

      omg I thought this was just me. I started buying their stuff about 5 years ago. also ive noticed their lippie stix don't smell as nice. I was comparing my 4 year old ones vs my 6 month old lippies and they don't have that nice smell anymore

    • @siradubz
      @siradubz 4 года назад +9

      Nadia D'Andrea makeup also expires. i’m pretty sure that’s why it doesn’t smell the same after 4 years.

    • @sam7922
      @sam7922 4 года назад +1

      i’m very very pale and i still am not... getting the payoff i want. them and morphe. the formula is so dry and chalky. bh is soooooo much better

  • @jessguzman
    @jessguzman 4 года назад +392

    And MAC quality has gone down and their prices keep going up. Remember 10 years ago when their lipsticks were $13 and the pigments were twice the size?

    • @sandrinewhite5500
      @sandrinewhite5500 4 года назад +41

      Agreed! Not to long ago i went into MAC Bc I wanted to start using their studio fix fluid foundation again. Not only was the quality trashhhhhh but they charged me $10 for a pump for the bottle. When did that become a “thing”?

    • @megannicolefoster
      @megannicolefoster 4 года назад +9

      Sandrine White it’s been a thing for a while! I bought a foundation from them in 2015 and that was an option and as a high schooler of course I just bought without the pump lol

    • @gentlestormwyatt
      @gentlestormwyatt 4 года назад +1

      Sandrine White that’s one of my fav foundations 😭😭😭🤯

    • @jackieaina
      @jackieaina  4 года назад +21

      when I worked there they did annual price increases. like it was a known thing. Not sure if they still do

    • @yanyanc20
      @yanyanc20 4 года назад +2

      Every January they are upping the price just a little bit so you barely notice but compared to 10 years ago... It's a lot!

  • @AllThingsGina
    @AllThingsGina 4 года назад +250

    I also think MAC hasn’t been innovative for a while. Personally, with the introduction of more expansive complexion lines and Fenty...MAC became less of a go-to.

  • @beamarie8041
    @beamarie8041 4 года назад +186

    Jackie! Pls consider doing a “best current brands” video that’s like the flip of this vid. That would be really interesting

  • @mitsukiification
    @mitsukiification 4 года назад +194

    Mac has definitely fallen off. I remember years ago everyone would go to Mac. Now you pass by the store and it's empty (and that was before this Covid stuff).

  • @poorlildarkbxy
    @poorlildarkbxy 4 года назад +136

    Let’s not forget about Makeup Geek, OCC (literally they don’t even exist anymore), Tarte, Smashbox, and KVD. Literally no one is checking for them...
    *AT ALL*

    • @quiarawalker9615
      @quiarawalker9615 4 года назад +18

      I think bareminerals and clinique are getting there too

    • @genieinawinebottle
      @genieinawinebottle 4 года назад +14

      Tarte, smashbox, kvd - those brands feel so old school. I never think of them when I think of makeup and they’ve been around forever now.

    • @MrMandy789
      @MrMandy789 4 года назад +8

      Ugh I can’t stand KVD. That’s def a brand that has sunk as far as I’m concerned.

    • @niloobakes
      @niloobakes 4 года назад +1

      My mom still has some OCC products

    • @chanellejade6206
      @chanellejade6206 4 года назад +6

      I feel like Clinique is just for skincare now ...

  • @ThatGirlShaeXo
    @ThatGirlShaeXo 4 года назад +433

    Jackiiie 😭 thank you so much. This means so much to me I can’t even explain it THANK YOUUU!!! ❤️

    • @jackieaina
      @jackieaina  4 года назад +73

      love you Shae! 🥰

    • @alexaquinonez3670
      @alexaquinonez3670 4 года назад +5

      My favorite youtubers 💞💞💞💞

    • @gigipera5751
      @gigipera5751 4 года назад +3

      Shaeee! You really reserve it

    • @vanitybymari
      @vanitybymari 4 года назад +2

      I was hopping u saw this. Cause u do need yo props

    • @joycebivins2256
      @joycebivins2256 4 года назад

      Been saying this for a minute. I would buy the full collection. Your eye swatches are the reason I even buy their shadows.

  • @indoora
    @indoora 4 года назад +341

    Bobbin Brown is one of the few cosmetic brands that back in the day had a wide range of foundations for POC.

    • @Brunellesp
      @Brunellesp 4 года назад +13

      I agree but, they still have plenty of work to do. Their undertones are weird. I still struggle to find a match.

    • @matildaoliver6838
      @matildaoliver6838 4 года назад

      it's animal tested though :/

    • @AvecPoesie
      @AvecPoesie 4 года назад +4

      Bobbi Brown's line is and has always been exceptional. Their prices are a deterrent for most consumers however.

    • @watsonar70
      @watsonar70 4 года назад +6

      @indoora Actually that honor goes to Estee Launder, they made makeup for black women in the 70s however because of their price point the average consumer wasn't spending their money on them when they had Fashion Fair and Flori Robets. These companies were founded by black women.

    • @indoora
      @indoora 4 года назад +2

      @@watsonar70 Thank you, I did not know that about Estee Lauder. I am familiar with Fashion Fair and I know that it was founded by an African American woman. I never knew about Flori Robets but now I will look them up.

  • @deenieyt
    @deenieyt 4 года назад +214

    Urban decay hasn't impressed me in a while. Same with Revlon.

  • @allyj4322
    @allyj4322 4 года назад +424

    I just remember old RUclips when everyone was obsessed with MAC, benefit, and those freaking coastal scents pallets 😂

    • @Peaceful456
      @Peaceful456 4 года назад +40

      omg I forgot about the coastal scents palettes. That's a throwback lol!

    • @keahmonique1005
      @keahmonique1005 4 года назад +37

      Costal scents and sigma brushes

    • @kirbynmack
      @kirbynmack 4 года назад +33

      and bh Cosmetics! Lol

    • @Je551kuhhh
      @Je551kuhhh 4 года назад +16

      Omg you made me have a “That’s So Raven” moment 😂😂😂

    • @sarah.weaver
      @sarah.weaver 4 года назад +2

      I got 3 coastal scents palletss, the reaveled ones. Those were actually decent. Ive de and re- constructed them, and kept one whole pallets worth of shades i loved, and gave the other two to my mom. I just have too much to keep all those old palletes that have less than the best quality

  • @jessicarabbit381
    @jessicarabbit381 4 года назад +249

    the truth and honesty that Jackie gives us is PRICELESS.

  • @bianca5482
    @bianca5482 4 года назад +287

    Urban decay and too faced just haven’t made anything interesting in a while for me

    • @walkingbyfaith5504
      @walkingbyfaith5504 4 года назад +3

      Depends on who you ask!!!

    • @deeslifestyleloves
      @deeslifestyleloves 4 года назад +4

      Born to run palette was the last...

    • @murhabanblack1274
      @murhabanblack1274 4 года назад +6

      And too faced are literally two faced

    • @jessicagomez4328
      @jessicagomez4328 4 года назад +6

      Urban decay hurts. They used to make such amazing products and their limited palettes were to die for, now it’s.....sad and overdone 😔

    • @n.k.pierro
      @n.k.pierro 4 года назад +4

      how many naked palettes from UD and unicorn festival cupcake ish from TF do people need. they kinda fall into gimmick brands now & they are probably a couple of the most duped brands on the market

  • @teresabeaumont5597
    @teresabeaumont5597 4 года назад +28

    Every brand mentioned should be so freaking grateful for this free consultation.

  • @charliekerr811
    @charliekerr811 4 года назад +209

    I think a lot of brands that were well established before social media blew up have really struggled with embracing social media and just staying relevant in general

  • @Tabbi910
    @Tabbi910 4 года назад +408

    It is Blockbuster and Kodak all over again. When a market reaches the point of saturation, the big inventor brands that used to just expect customers because they were their only option are now scrambling because they are required to invest into their marketing to actually attract and keep customers because the once smaller brands are now competition because theyve been innovating and actually putting in the time and effort to develop relationships with their customers. Without continous innovation and motivation, a company will get behind the curve and eventually die out.

    • @farah4906
      @farah4906 4 года назад +5

      Yes the process of disruptive innovation 👏

  • @nikkirivera
    @nikkirivera 4 года назад +34

    As a former MAC employee myself what she said was 100% truth. Some of the employees were so arrogant and condescending. Most were friendly but the few that weren’t went out of their way to be bullies. It was unattractive and I just had to separate myself from them.

  • @ryleighloser8007
    @ryleighloser8007 4 года назад +718

    Y’all remember LORAC? They’re like, GONE GONE

    • @sydneycabell9033
      @sydneycabell9033 4 года назад +80

      As the sales manager at an ULTA... I can attest to this... their bay is so depressing 😂😭

    • @lizrenaud8890
      @lizrenaud8890 4 года назад +33

      lorac pro 3 palette is my all time favorite everyday eyeshadow palette so like honestly let them die out and maybe it’ll get cheaper lmao.

    • @hailey3261
      @hailey3261 4 года назад +19

      i used to LOVE my lorac palettes but i feel like they don’t blend as well as newer formulas and they’re shimmers aren’t pigmented

    • @ryleighloser8007
      @ryleighloser8007 4 года назад +23

      Sydney Cabell dude yes! They used to have the WHOLE prestige wall at my ULTA and now it’s this teeny tiny little bay lol, they’re getting swallowed

    • @madelynnhartley2338
      @madelynnhartley2338 4 года назад +15

      oh this brand name was just pulled out from the DEPTHS of my brain!!

  • @glowgyal4777
    @glowgyal4777 4 года назад +884

    y’all remember when everyone wanted Makeup Geek?? 😭😂

    • @killjadeskye
      @killjadeskye 4 года назад +64

      MUG really really fell off. It's a bit sad

    • @cinnamons2962
      @cinnamons2962 4 года назад +85

      Hell yeah their whole thing was “just as good or better and cheaper than MAC shadows” I remember taking notes in a Jaclyn hill video lol filling up a Z palette! Old school RUclips haha.

    • @Kymee474
      @Kymee474 4 года назад +26

      I just got a few of their old singles for, 1.50 I racked up 😂 😂 😂 they had a clearance sale

    • @IntenseFoolishness
      @IntenseFoolishness 4 года назад +34

      Yeah and sadly, if I remember correctly, they fell off the face of the Earth due to a dropped collab with Jaclyn Hill and then a hiatus to rebrand and reformulate(?)

    • @LauryneAmanda
      @LauryneAmanda 4 года назад +39

      GIRL! They fell so hard they weren’t even mentioned!

  • @RachelSeun
    @RachelSeun 4 года назад +253

    Other brands that have fallen off - Urban Decay, Makeup Forever, Cover FX and Kat Von D. Sometimes in life what goes up must come down. Not everything can become timeless and revelevant forever. It’s something can be applied to all stages of life.

    • @ashleytune1598
      @ashleytune1598 4 года назад +32

      I used to look forward to EVERYTHING Urban Decay put out, but I can't remember the last time I checked for them at all :/

    • @beggin4thebeat353
      @beggin4thebeat353 4 года назад +66

      I think where Kat Von D fell off was that she involved too much personal stuff in her business brand. While people loved that her brand was vegan and cruelty free, the whole anti-vaccine thing rubbed people the wrong way.

    • @delilahlunar5395
      @delilahlunar5395 4 года назад +16

      They've rebranded, completely without her. KVD Vegan Beauty is no longer associated with Kat Von D at all.

    • @Brianna58321
      @Brianna58321 4 года назад +7

      Delilah Lunar I think the legacy has remained, though.

    • @coffeesticks_03
      @coffeesticks_03 4 года назад +2

      Urban Decay's Cherry palette looked so promising!! And then it was fully revealed and it was chalky AF! And that Honey palette too...chalky. I would think that we'd be past that by now but I guess not.

  • @noornqay
    @noornqay 4 года назад +151

    don’t know why this got me on a google spiral but when you mentioned jennifer aniston and her fav red lipstick, i realized i’ve never seen her wear red lipstick so i looked it up and cannot find any pictures of her wearing red lips. im literally sitting here like 👁👄👁

    • @ravenclawhouse9616
      @ravenclawhouse9616 4 года назад +12

      I just googled it cuz I was also curious and I cannot find one either! The closest thing I've found is her in a glossy berry colored lip otherwise it just seems like she doesn't wear lipstick

    • @jbird1969
      @jbird1969 4 года назад +11

      She has small lips 👄 they look better natural

  • @feranmeza7226
    @feranmeza7226 4 года назад +156

    Aunty Jackie after my experience with your palette from ABH, I would love to see you come out with your own makeup brand. I know it will be bomb 💣

    • @kaynone1726
      @kaynone1726 4 года назад +8

      Ikr..... I use her pallete constantly..

    • @feranmeza7226
      @feranmeza7226 4 года назад +4

      kieona allen I need to get a backup. It’s so good.

    • @MsCentenoe1
      @MsCentenoe1 4 года назад

      don't forget that Labronze and Lapeach ! I got both releases full set

    • @jackieaina
      @jackieaina  4 года назад +12

      🥰❤️

    • @PaiMuyambi11
      @PaiMuyambi11 4 года назад

      complexion from aunty Jackie!! skin like butter. I only apply my foundation and concealer the way she taught me!

  • @losymone7425
    @losymone7425 4 года назад +1164

    The only time I’d look to Chrissy Teigan in the beauty world is if she did a collab with Beauty Bakery. Food = Chrissy Teigan lol

    • @osioneoseni-elamah4161
      @osioneoseni-elamah4161 4 года назад +88

      That would actually make so much sense

    • @miabella6323
      @miabella6323 4 года назад +60

      waitttt you’re on to something

    • @ajaratu
      @ajaratu 4 года назад +27

      And the way her comments have recently resurfaced about Quvenzhané Wallis I hope/doubt they would lmao but fr that would be a great collab

    • @lukystarrk4life
      @lukystarrk4life 4 года назад +2

      Lol yes I agree. Collabs should make sense

    • @losymone7425
      @losymone7425 4 года назад +1

      Ajaratu the ones from a couple of years ago or has she said something recent? Genuinely asking, please

  • @oliviacoleman2521
    @oliviacoleman2521 4 года назад +189

    “let me not have the bar so high that i’m expecting mothership 5 and i get physicians formula” THE WAY I SCREAMED SKDSKDKSKD

  • @Whisperingcouragepodcast
    @Whisperingcouragepodcast 4 года назад +186

    I'm in Kenya and I think Mac is the only make up brand that has attempted to set up a foot print in Africa

    • @nyambokgrace
      @nyambokgrace 4 года назад +28

      Hey!! true that. Try buy foundation as a black girl in Europe or any major airport!! They give you zero time and refer you to MAC! They will be the only ones with foundation for black skin.

    • @KofiMaame
      @KofiMaame 4 года назад +1

      How about sleek?

    • @chanelschippers2961
      @chanelschippers2961 4 года назад +6

      Yet the owners are huge trump supporters....

    • @namjoonie936
      @namjoonie936 4 года назад +6

      @@chanelschippers2961 greed is funny

    • @halimaaa4839
      @halimaaa4839 4 года назад

      It’s so expensive thooo

  • @rileighadrienne
    @rileighadrienne 4 года назад +123

    Spot on about colourpop. I can't keep up with them so I tend to ignore them. It's no hate; I'm just overwhelmed so my brain
    says no.

    • @ceciliatulip
      @ceciliatulip 4 года назад +7

      Also that they’ve gotten rid of so many of the amazing products they did have. They don’t even have the same variation in colors they did before. It sucks. That’s what made me fall in love with colourpop.

    • @livinglikeaghost2340
      @livinglikeaghost2340 4 года назад +3

      Cecilia Lopez Yep. When they discontinued my favorite liquid lippies, I haven’t bought anything from them since. I was hurt lol

    • @rileighadrienne
      @rileighadrienne 4 года назад

      @ I haven't tried a complexion product yet but I was wanting to. Any particular reason you do not want to?

    •  4 года назад +1

      @@rileighadrienne the color selection is not that good for me. It might work with you.

  • @briannaclark1185
    @briannaclark1185 4 года назад +1730

    Colourpop must have seen this video because about two hours ago they posted a black girl on their page 😅

    • @26Pearls
      @26Pearls 4 года назад +69

      I came to comment just that! 😂🤣

    • @BossLadyGrady
      @BossLadyGrady 4 года назад +12

      Brianna Clark 😂🤣😂🤣

    • @slimgirls78
      @slimgirls78 4 года назад +8

      🤣

    • @theaansel8738
      @theaansel8738 4 года назад +7

      🤣🤣🤣🤑🙄

    • @colonelperry42n
      @colonelperry42n 4 года назад +66

      It's that one confused looking girl they stuck in the corner of the pic, too...it's like they asked an employee to model at the last second, and she's like "wha...why??"

  • @pumpsandgloss
    @pumpsandgloss 4 года назад +234

    MAC doesn’t do the weekly collections like they used to. That was just not sustainable. It would be great if they stopped making orange foundation for darker skin tones.

    • @ShanekiaRenee04
      @ShanekiaRenee04 4 года назад +5

      That part!

    • @iamnolafromcali1346
      @iamnolafromcali1346 4 года назад +8

      Another reason I stopped buying MAC....the foundation was not it for my skin tone

    • @tigerskiss1986
      @tigerskiss1986 4 года назад +1

      So much of the collections are mainlines that are chosen it’s not as exciting as it used to be.

    • @pumpsandgloss
      @pumpsandgloss 4 года назад +1

      @@tigerskiss1986 That is so true and they have the nerve to add fancy packaging!

  • @kasiedike1264
    @kasiedike1264 4 года назад +134

    NARS now is what MAC could've been 🤷🏽‍♀️

  • @ivy3640
    @ivy3640 4 года назад +379

    Needless to say, Auntie Jackie’s look and critiques are on POINT like always

  • @shelovestulipss
    @shelovestulipss 4 года назад +384

    Jackie: I dont have a brand..YET
    us: 👀 sniff

    • @TXPearl1908
      @TXPearl1908 4 года назад +2

      Right! I peeped that comment too.

    • @lunabby8455
      @lunabby8455 4 года назад +1

      My eyes wided at that! Miss Jackie is about save the makeup industry 🤩

  • @RNaeMichelle
    @RNaeMichelle 4 года назад +189

    The last time I bought MAC was the Rihanna collaboration. Just to get the RiriWoo lipstick

    • @SaraA24
      @SaraA24 4 года назад +1

      Same!!

    • @Miss_Cali
      @Miss_Cali 4 года назад +4

      If they bring back the original Heaux I’ll buy them.

    • @adoremimi1925
      @adoremimi1925 4 года назад

      Same!

    • @clairelangevine927
      @clairelangevine927 4 года назад

      Erica Manser my fave red of all time! I hope it never goes bad, lol

  • @Moseph4913
    @Moseph4913 4 года назад +14

    I love how the close captioning is on point for this video. Thank you for making your content accessible!

  • @nobody-n9s
    @nobody-n9s 4 года назад +208

    Jackie is the only entertaining beauty guru out here like she’s so unique and she always makes me laugh 💖

  • @79madybell
    @79madybell 4 года назад +414

    I knew Mac fell off when you were able to buy their stuff in Ulta.

    • @whaddupes
      @whaddupes 4 года назад +26

      Mady Bell i remember i was SHOOK when i heard the news mac being sold at ulta. SHOOK

    • @p_elle
      @p_elle 4 года назад +17

      🤣😂🤣🤣🤣😂😂😂😂😂😂🤣🤣🤣🤣🤣😂😂😂🤣🤣😂😂😂🤣🤣😂😂😂😂🤣 GIIIIIIIIIIIIRRRRRRRLLLLLLLLLLLL 🐸☕

    • @79madybell
      @79madybell 4 года назад +15

      @@p_elle I still love them though. They will always have a special place in my heart. I still buy the powders, lipsticks, lip liners, concealers and foundations. 🧡

    • @79madybell
      @79madybell 4 года назад

      @@whaddupes Right! Shook! 😯

    • @cupidsulfer7504
      @cupidsulfer7504 4 года назад +1

      I worked at Ulta for a month to open a store in Florida when I tell you.... I was surprised and happy then seeing how the two people "specialized" in MAC super snobby lmao

  • @amyu.9722
    @amyu.9722 4 года назад +80

    Every time I walk pass MAC in the mall, it’s completely empty nowadays.

    • @jackieaina
      @jackieaina  4 года назад +60

      I remember MAC stores used to be a place to BE on the weekends. music was lit and everybody was there getting their makeup done to go out that night

    • @TrulyADETOLA
      @TrulyADETOLA 4 года назад +2

      @@jackieaina I know right?!!!💖

    • @shanettequao9043
      @shanettequao9043 4 года назад +3

      Amy U. Chileeeeee that just shows how far they’ve fallen

  • @iambrittanylynn
    @iambrittanylynn 4 года назад +114

    *Bare Minerals.* I LOVE them. I will buy their foundation over any other brand but they need to up the ante and promote to the younger consumer.

    • @ravenclawhouse9616
      @ravenclawhouse9616 4 года назад +27

      Bare minerals gives me old lady makeup brand vibes.

    • @SO01j20
      @SO01j20 4 года назад

      I will take what you say as king you obviously know what you are talking about looking at your profile picture

    • @MeghanF93
      @MeghanF93 4 года назад

      I feel the same! That’s probably why they recruited Hailie Baldwin lol

    • @jasmineeeism
      @jasmineeeism 4 года назад +3

      they tried with the bareminerals barepro line. I think they should have picked someone other than hailey beiber bc she barely mentioned it at all.

    • @princesscyb3r
      @princesscyb3r 3 года назад +3

      @@jasmineeeism fr and not many people like her

  • @BanaDoyabad
    @BanaDoyabad 4 года назад +314

    I can't wait until the day that I walk into a sephora, ulta, or whatnot, and see a Jackie Aina display!! Then blessed be the day when I can walk into a Jackie Aina store!! I just hope on the receipt or painted on the wall it says "🎶Jackie, Jackie, Jackie, Jackie... Jackie, Jackie, Jackie! Jackie, Jackie, Jackie, Jackie... Jackie, Jackie, Jackie!🎶"

  • @aestheticsbymsb
    @aestheticsbymsb 4 года назад +83

    Yes! I love the ColourpopMeBlack hashtag. I saw it on my explorer page and was like what is this?! It’s one of the few tags I follow now. I love Colourpop too because it has such a big range in a makeup products now and is accessible for everyone but their diversity is very lacking. Everything you said in this video is 100% relatable.