B2B SaaS pricing: How to stop guessing - ClassroomX at Web Summit
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- Опубликовано: 4 мар 2020
- B2B SaaS pricing: How to stop guessing
Speaker: Ulrik Lehrskov-Schmidt | Behavioural Strategy
A good pricing model can be the secret sauce to establishing product-market fit. It lowers acquisition cost and churn while increasing both initial ARPU and growth.In this session, Ulrik shows how to use pricing design to create B2B SaaS pricing models to fit your market.
About Ulrik: As the Managing Partner of Willingnesstopay.com, Ulrik helps B2B SaaS companies with pricing and is the author of several books on the topic of pricing design. He holds an MA in finance from Harvard University. Наука
Thanks for sharing, these principles are exactly what I needed.
Great clarifying presentation. .
So helpful! Thank you very much
This presentation cleared a lot of doubts. Now I can plan my pricing for my B2B SaaS product.
i enjoy your presentation, very useful
Very much useful..Thanks for sharing
Great presentation!
this is a graet presentation .thanks
Awesome insights
Just watched this in 2023! Still relevant! Thanks mate!
Brilliant
drink every time he says sort of
Thank you. I sort of needed that 😉
@@SaaSPricing hahaha ily
H by
What's wrong with his voice? Anybody notice??
It’s called having an ‘ Accent ‘ .. Do some research before you post some lame ass comment ... he’s not from an English country, a bit like you not being from a place with brains ffs
@@diamondgeezertunes Thanks for standing up against bullies