Creating Reels, Branding, and Illustration! | Live from San Francisco on July 11th

9am PST - Branding & Packaging with Emily Poulin: Use Typography, Color, and Illustration to create custom branding and packaging mockups. Learn how to use Adobe Illustrator and Adobe Express to bring your creations to life.
10am PST - Food Illustrations & Mockups with VooDoo Val: Learn illustration techniques from VooDoo Val as she shows you how to illustrate food and apply your illustrations to packaging, print mockups, and more!
11am PST - Editing Travel Reels with Katrina Torrijos: Get your travel videos ready for social media with Adobe Express. Learn how to edit reels, layer effects, and add music to create scroll stopping content.
12pm PST - BBQ Evites with VooDoo Val: Get ready for summer by creating digital Evites for a BBQ with VooDoo Val! Add animation, illustration and more to get the party started.
- VooDoo Val is a Creative Streamer & Community Moderator for Adobe Live based in Sacramento: www.behance.net/voodooval
- Emily Poulin is a designer based in Southern California: www.emilypoulin.com
- Katrina Torrijos is an Adobe Creative Cloud Express Evangelist based in the Bay Area: / katrinatorrijos
Subscribe to the Adobe Live YT Channel: bit.ly/adobeliveyoutube
Try out Adobe Express NOW: adobe.ly/tryAdobeExpress
Subscribe to Adobe’s Podcast: adobe.ly/inthemaking
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00:00 Start
01:34 Project overview, Emily’s introduction
03:08 Choosing fonts for popsicle brand on Adobe Fonts
10:16 Chat Q&A is there a strategy for print vs screen fonts
13:21 Choosing complementary secondary font
18:04 Narrowing in on primary font
20:05 Creating a monogram, glyphs panel in Illustrator
22:58 Outlining “S” to add an outline, creating a logomark from letter
26:15 Tagline in secondary font, choosing colors on adobe color
29:04 Recap, preview of next stream
31:47 Adobe stock icons, exploring lock-ups
33:14 Popsicle flavors, using text-to-image in Adobe Express
36:29 Generative fill to add fruit pieces
38:03 Bringing brand into Adobe Express
42:02 Styling brand message
43:10 Chat Q&A Adobe stock icons from Illustrator to Express
45:42 Setting up brand fonts page
48:57 Chat Q&A How do you know the font is the right one
50:54 Creating color palette
51:52 Finishing presentation slides
1:02:19 Intro and project overview
1:04:12 Time lapse of sketches in Fresco
1:07:23 Sketching out additional popsicle ideas
1:11:32 Corndog popsicle sketch
1:13:50 Fresco brushes overview
1:16:52 Brushes Val has made, grain brush
1:19:18 Creating popsicle groups
1:22:52 Painting color and adding shading using masks and lock transparency
1:28:49 What lock transparency does
1:32:10 Touch modifier shortcuts, keeping line straight
1:33:43 Why Val uses Fresco on the iPad
1:38:32 Adding stronger highlights and shadows, advice getting started painting
1:41:49 Adding shading to corn dog, and using liquify to alter texture
1:46:33 Adding highlights and shadows over bread texture, adding depth to ketchup, matching light position on creamsicle
2:00:14 Katrina’s intro and project overview
2:02:21 Reviewing vlog clips in Adobe Express, starting with a template
2:07:35 Cutting down footage
2:13:18 Setting up picture-in-picture transition, or a slip-edit
2:15:20 Working with landscape footage in vertical format, chat Q&A does Katrian prefer portrait or landscape
2:21:07 Cropping footage to shapes
2:25:47 Tips for editing audio
2:28:08 Placing clips in a grid
2:32:06 Editing recap, adding and editing text from template
2:42:04 Editing colors
2:48:47 Adding background music, chat Q&A can you favorite tracks
2:52:04 Downloading video, caption video
3:00:21 BBQ Evites intro
3:05:16 Animation options
3:15:21 Creating eyes for the frogsicle
3:23:17 Adding animation - editing scenes
3:31:20 Adding type w/ animation
3:39:20 Editing animation options
3:44:51 Animated type sequence

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