Why Companies Spend Millions Changing their Logos
HTML-код
- Опубликовано: 23 авг 2023
- Why do companies spend millions changing their logos and brands?
In this video we dive into the reasons that trigger companies like Fanta, Dunkin, Burberry and many more go through this costly process. 
Хобби
I have to start a graphic design agency
There’s no better time than the present!
Are you yet looking for designers?
I thought this video would be from a person with 500k or a million sub channel. But I was WAY off, this is good video. ❤
Thanks for watching and your kind words, appreciate it!
Keep this up and you’ll end up big. I watch a lot of these kind of channels and you’re quality is up there with the biggest. Ease of the photo / glare transitions though :) you don’t need it.
Thanks so much, I appreciate that and the feedback. Agreed on those transitions 100% 🙌🏻
How can you edit so well? Wow. You need like 50 times more subs.
I’m hoping we get there. Thanks for watching - glad you thought it was good 👍🏻
Great video! I did notice some pretty extreme autofocusing issues on the talking head shots. Since you aren't moving it might be a good idea to turn off autofocus and just manually focus if possible (if filming on a DSLR/MILC)
Yes, very much a pain. New camera and focus modes have fixed this though thankfully!
This is actually a super good video! Keep it up!
Thanks a ton! Appreciate you taking watching
Underrated video
Thanks man appreciate you watching and commenting
The JCPenney department store's rebrand to "jcp" in a stylized square logo made to look like the American flag proved to be unpopular, so they undid that logo and in a matter of months, reverted back to their iconic 1971 "JCPenney" wordmark, typeset in the Helvetica font.
JCPenney -> [jcp]enney -> jcp (American flag logo) -> jcpenney -> JCPenney
Thanks for commenting justin
this is so well made ! looking forward to more content from you
Thanks so much for watching and commenting - I appreciate it. Yes, there’s more to come.. I made a few more before launching this time 😅
The quality of your video vs the number of views is astounding. Seriously in the 99th percentile of video quality.
Thanks for the kind words Johnnie, I appreciate the feedback, it’s good motivation to keep going as these videos are tons of effort
I remember when many publicly funded broadcasting companies started doing the same thing in the 2010s and renewed their brand and image once a year. In the end, the countries were forced to intervene in the operations of their own broadcasting companies because large amounts of public money were spent on these brand and image reforms. So I could believe that at some point the shareholders will start interfering with the brand and image reforms of private companies in the same way so that these reforms don't burn companies' money too much.
Can’t disagree with that. BBC have done a lot of expensive rebranding, most companies should only do it in certain circumstances, and shareholder approval will only follow when that makes sense
Looks like a great video, finally another channel to watch. Subscribed mate.
Thanks John, great to have you here
keep it up with these videos at this level of information and edit man, great work
Appreciate that, it’s a lot of work so I’m glad you found value - keeps my energy up to do more!
i like this guy
And I really like you, thanks for watching!
This has definitely been said before, but the visuals and fast-paced script make this video seem like it came from a million-sub RUclips channel! Great work!
Thanks dude. Appreciate the feedback. It’s defiantly not easy to dial in but worth it for feedback like this 🙏🏻
Good Job
Thanks for watching dude
you gonna blow up bro, keep at it!
I appreciate that, and hope so!
This has such great editing i cant believe you only have 1k subs
Thanks Stefan, appreciate you watching!
This is excellent man, wow.
Thanks so much! Hopefully the RUclips gods help me spread it 🙏🏻 thanks for watching and commenting!
such a high quality video needs more views i subscribed
Thank you so much! Appreciate it
np@@sketchymedia
awesome video! I love your glasses, where did you get it?
Thankyou! These ones are from Ace and Tate
Good video.
The video was enlightening about why companies rebrand and the positive & negative sides of it.
Thanks for watching!
I thought you would have more subs with this kind of video quality, keep it up!
Thanks so much. Glad you enjoyed it
i watched this, and thought it was from a big youtube channel, but no, less than 800 views and 60 likes. damn. this is worth a subscribe
Thanks so much for the comment and watching, I appreciate you!
@@sketchymedia no, thank YOU for the amazing video.
Wait, how are you not a major channel?? Great video btw!
Herman, the plan is to hopefully be! Thanks for watching I’m glad you enjoyed the video
Wondeful editing for such a new channel! Very professional. Personally, my least favourite rebranding has to be when World of Books changed their name to Wob. Doesn't tell you anything about the company and doesn't even roll of the tongue well
Thanks for the kind words. Also, I completely understand that. That’s a poor choice and ultimately any real diversion from familiarity is too much of a change. Just Like the Twitter / X recent example
I am kind of surprised he didn't mention the ill-fated Tropicana rebrand (2009?) . it went over so poorly with the market, they reverted it within two months. TWO. MONTHS.
There was a couple I forgot about when writing the script and this was actually one of them! I wish I included it as it was an epic balls up! 🫠
this guy nailed the video in only 6 mins. nice.
I’m trying my best to not fluff and go for video length
burger king is called hungry jacks in austraila
It’s a franchise right? But never used the older branding scheme
very well edited and the thumbnail is nice and simple. 817 views will turn to 817K views
Fingers crossed! Thanks for watching and taking time to comment ❤️
literally thought this channel had millions of subs based on the quality but I got so surprised and sad seeing the actual count LOL
Thanks so much for the kind words! Kinda funny but kinda not lol
i fully expected this video to have more views
Here’s to hoping! Thanks for watching dude
not sure how this has so little views
Luke thanks so much! Really appreciate it
RUclips algorithm has blessed you or something idk
🙏🏻 I’m so hoping it has, thanks for watching!
I went to school for this. Now I fix chromebooks.
haha! I've got mad respect for repair
I just found out Pepsi changed their logo again.
Yep wild, changed it back too. That was the other thumbnail option 😂
I must’ve been the only guy that read KIA when I read it.
It definitely required a double take tho surely?
@@sketchymedia well if the misreading was so common, you’d definitely think so according to marketing teams.
BP rebranded to BP lmao, that's pretty funny
Well kinda, yeah mainly a logo 🫠
Plaid is pronounced "plad" not "played" 😂
😂 at the point I caught that myself I was over fixing script errors
The algo god smiles and the smile is deserved
And I’m hoping it keeps smiling! Thanks so much for doing the hard bit - clicking and watching! 🙌🏻
@@sketchymedia thanks for making it easy
is this ai generated?
Which?