A Recipe for PR Success | Jerry Silfwer | TEDxÖstersund
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- Опубликовано: 5 окт 2016
- How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silver explains why relationships are key for growing your business and why brands must target a stupid majority to attract the active support of a smart minority.
Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. Besides helping clients, he authors the popular PR blog, Doctor Spin. In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the power of small numbers.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
7 years later... Sheesh!! What a breakdown of PR successes. Jerry is so spot on about the mental health decrease in the lack of editorial. At the same time, one can break through all that and still build a loyal base with their brand.
Great talk! PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It is the age-old talent of telling a good story. That's really the essential difference between PR and advertising!
10:00 is the PR recipe for success
Thank you!
The talk was very impressed! As a PR student, i agreed with you that PR = public relations = personal relationship which we are the middle person to communicate with our clients, stakeholders, organization and public. PR practitioner plays an important role to build good relationship with every parties to increase or preserve the reputation and image of their organization. Nowadays, the emergence of social media has let PR practitioners easier to engage with the public. I'm appreciated on your sharing to us!
Excuse me,May I connect with you through social media?or Emails?
I am very very new in PR industry and I need help from professionals like you.
Relevant messages from trustworthy sources win out everytime & that's why building & maintaining relationships are essential!
What a recipe ! I'm so glad to came across this video and I really love the idea where it says PR is Personal Relationships instead of Public Relations. This shall be known by the PR practitioners to improve their ideas and the clients to understand better about PR !
Thank you Jerry Silfwer for providing these helpful information in this talk. These information really helps me in my PR field. I am very agree that PR practotioners is the important person to have a personal relationship. Public Relations practitioners has the power to turn the relationship between organization and customers from bad to good. It is a important weapon of the organization.
Thank you for your explaining the importance of personal relationships (great substitute of the PR abbreviation) in cultivating a growing business. A great perspective in using interpersonal relationships to reach small numbers in order for brands to be successful, as there is no longer a shortage of editorial space with the rise of social media.
I don't know how I'm just finding out about this Chanel, I feel like I've been missing out on alot. And I'm glad that o found this Chanel because it answered so many questions I had .. Thank you for the talk, it was very insightful. I feel really motivated which is something I don't stumble on more often .
It is a good talk! As a PR student, this talk do provide me a lot of useful information about Public Relation. Thanks you.
It was a wonderful and motivational speech! It helps me understand more about what public relations do and how to achieve the goals. PR success isn't mysterious and not that easy. It is also very important to build up a relationship and maintain a relationship with the organization with a good reputation.
Besides, I hope this video can reach more people because this is very useful and looking forward for your next video!
Thanks for this great video. After watching, I know which part I should work hard on it in order to be a successful PR specialist. Appreciated the part how you explained how relationship are a major key in PR.
I love this. One question that we commonly get as a personalized video messaging company (Bonjoro) is, "But if you take all that time to record a customer video for each new prospect or customer, how does it scale?". This discussion on the value of true fans and the scaleability behind it speaks to that.
This is a true hidden gem
Nice Talk! PR practitioners is the one who act as a middle person to communicate with the clients, stakeholders and the organization. Basically, PR practitioners has to build good relationship in any of the parties to increase or preserve their sales and reputation of their organization. Moreover, the emergence of social media has let PR practitioners easier to engage with any of the parties even the minority as well. Therefore, the PR team of an organization have to be clear whether which social media that their targeted customer most likely will engage more into with and from that, boost their related post and engage more from that side.
Very informative talk! 15 minutes well spent listen to these tips. It is impressive and it provides the ways to become a successful public relations practitioners. For me as a public relations student, I understand that PR is really effective to create mutual understanding between organisations and the public. Good reputation and publicity is crucial to maintain the growth of business and prevent crisis.
Couldn't agree more, it is such an informative video. To build relationship with the public is significant for a public relations practitioner. With the using of social media, it allows us become more convenient to interact and engage with other people.
What a good talk! Thanks for sharing so much useful information and helped me to have a better understanding on PR !
Very nice presentation, beautifully presented...!!
This talk really helps me in knowing PR more where as he teaches me the ways to be a successful PR practitioner. It is very informative for me as a PR student. I think this speech will indeed helps me in my future job with the part of managing relationships with the publics
Thank you for this informative talk. As a PR students, this information helps me a lot in my future. I enjoy listening to this and get inspire by him. From this talk, I know the PR practitioner is the middle person who build relationship between company and the publics. This is exactly what I learn from the University. I know that building relationship also crucial to the company in order to gain good image and growth of the business. Not only that, good relationship with customer also can gain loyalty and feedback from them.
the cool of PR is personal relationships that people can have with a brand - true fact :)
I enjoy listening to this sharing and it is so helpful! It will be better if more pr person could see this video and get inspire by him
Your talk was very impressed, thanks for you motivational speech. You made me understand more about what public relation do and how to achieve the goals
Thank you Jerry Silfwer for the great talk! As a PR student, this presentation is very informative to clarify many terms for me. I really enjoyed how you explained how relationship are a major key in PR.
Happy to help!
thank this is quite insightful ,I am a student studying Journalism and in the PR industry ...um impressed great talk there.
after watching your video, i learned more about in the way to a successful public relations.
Nice talk which filled with facts and knowledge about Public Relations. From your talk, I know that public relations is the middle person who build good relationship between the organization and the public. Public Relations is the part of marketing and is an indispensable element in doing business. it is because good reputation and publicity is crucial to support a business and prevent being replaced by the competitor
Wow, well said, this does provide the correct skills that required to work in PR. As a PR practitioner, we sure need high passion and alert about a global issue that happening around the world.
Thank you for sharing the great information! I agree that PR practitioner is to build the relationship between the organization and publics or stakeholders. In my opinion, building relationship is important, but to build a long term relationship is also important for the PR practitioner to ensure the company have a good reputation.
Great tips 🙏
I'm from Malaysia and Malaysians love Milo (chocolate powder with malt powder drink). Similar to the example that you have given on bacon and eggs, besides the fact that Milo vans often paid schools a visit, Milo is the drink of the nation and one of the drinks to give your morning a head start is due to its successful PR campaigns. The syllabus still very much emphasize on how PR reaches out to the mass audience, and of course, it is not wrong. But to have you say that PR can also equate to personal relations definitely brings a new route to the PR industry and help us see what we have not been able to see all along.
Great speech........
This video was super helpful. Being a master's in PR and Communications student, this has given a new lens towards designing a successful campaign. Thank you for sharing!
Thank you for sharing this valuable information
I think this did more for me to break down exactly what, and the value of PR is, over a semester long class.
Thank you Jerry this was great!
Now this is something effective. PR's image is a bit bad but yes, thats the best weapon any company can have. Magical tool.
Great talk!
It's true! I agree that managing a brand image consistency is not only throwing money and posting social media posts on it. The PR practitioner should enhance the existing relationship such as the internal and external stakeholders as they are the ones who will involve in your business. Save your money from creating leads on social media and focus on creating exciting and inspiring PR stories to manage your brand image. Thanks for sharing!
My friend asked me before what PR actually is and can't the boss itself perform PR as well? I said, of course, he can, but what we study and profession is on the proper tone, word, medium used to respond to different situations and public. But anyhow, PR is also a skill that everyone should perform well in our daily life.
I really enjoyed this talk, I'm surprised it doesn't have more views/comments... maybe a lil PR would help it along? :)
Great talk! :)
J-Ryze very funny
Thank you, appreciate your nice words! And yes, maybe I should spin this clip a bit more, ha! :)
Lol haha guud one!!!
😂
Inspiring Sharing regarding the matters of Public Relations that re-stimulate my passion towards Public Relations‼️🥰🥰🤩🤩🤩
I have a page full of notes from this talk! loved the points he stressed. so straight forward, and helpful.
I'm writing a paper on this talk, could I possibly use your notes?
very straightforward and vital information. I couldn't help but to take notes myself. So happy I bumped into this gem
Great talk! :)
This was impressive!!
Great talk! :)
Thank you so much! Very happy you liked it.
I am am sure that every customer’s objective is to choose a reliable company to collaborate with.The fierce competition obliges us to use every bit of resource we have. So, if previously the ultimate weapon to gaining consumer’s trust was marketing now PR became as much as important. Despite increasing company’s authority and social profile, PR plays a vital role in the times of crisis. For example, imagine a competitor who starts to spread false, but persuasive/convincing unpleasant information about our company. It is natural, that the public awareness will increase and customers will slowly start to leave. However, when rumors start spreading, we as PR can join the game and states why the information is false, in order to minimize the damage.
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The talk was very impressed.
I live this
We need to talk about this more. Media is out of control. 😩
Sir what according to you are the best colleges for public relation in canada. And a ontario grad certificateis good enough or we need to have a diploma degree for a good job
I'm sorry, but what exactly is the smart minority in the recipe?
Niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiice!
To achieve PR success, you need to tell a compelling story that resonates with your target audience.
E. Bernays ❤️
13:26 was the Beyhive
Bernays was Freud's nephew (not cousin).
Ah, thanks. Good catch.
can anyone give me the review of this ted talk
Hay quá
It was good in that he delivered what the title states, his oppinion to successful PR. I don't think he has any formal training. But he knows how to promote himself as a PR professional. Anyone else think he has a sales background or am I the minority?
Hey. No sales training other than practical experience, but I have a Bachelor's in Public Relations and one in Nordic Languages - both from Mid Sweden University.
I didn't know Bernays was related to Freud!
I'm really getting how each piece is connected to each other. How does the Alice Cooper story relate to supporting already established relationships?
This is advertising evolved PR.
There is a bit of inaccurate information in the beginning.
1) Bernays was not Sigmund Freud's cousin but his nephew;
2) The bacon and eggs campaign was not in the beginning of the 19th but rather in the early 20th century.
🤯
Is this PR or marketing?
You are saying wrong about starting stage of PR
여기서 감사하다는 사람들 계좌 수익률이 궁금해요.
Cool, Thank you ❤️ but fun fact, Elon Musk didn’t actually founded Tesla Motors
I'm 9 minutes in and I have no idea what this talk is about. For a comms pro, this is has no structure.
was the nephew, not cousin... just so you know
Let me guess ... propaganda was the initial term for this 'industry' but then Ed Bernays changed it to PR...and for a very good reason .
Mayur Panghaal PR now is more of research and strategy
with respect is mass marketing advisable in the light of climate change? Am also beginning to think that being 'professional' represses and supresses our true being, depriving society of that needed 'spirit'. I.e., conforming to 'business' 'principles' makes society toxic and inharmonious, because real emotions are not expressed. Thus we need to see life as important theatre/metaphor and not as repetitively 'mechanic'?
What I mean is, isn't mass marketing and consuming wasteful, particularly if the product isn't long-use or well-made?
@@sensorganization2535 Great point. Maybe there's a smart minority in your argument somewhere just waiting to gain followers? If nothing else, Greta Thunberg surely managed to engage a minority that quickly grew larger and the media loved to report on her progress due to the conflict between her fans and her haters.
This guy is all over the place and doesn't finish most of his lines of thought. Must be super nervous?
Wow, So this is legal?
Isn't this Propaganda? This is manipulation
So fake lol
This talk really helps me in knowing PR more where as he teaches me the way to be a successful PR practitioner. It is very informative for me as a PR student. I think this speech will indeed help me in my future jobs with the part of managing relationship with the public.
Hay quá
Hay quá