How Hasbro Makes Action Figures Look Just Like Movie Stars

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  • Опубликовано: 25 дек 2024

Комментарии • 827

  • @umok5973
    @umok5973 5 лет назад +1113

    “This isn’t actually Paul Rudd” gee I would have never guessed that

  • @jayceeocampo7
    @jayceeocampo7 5 лет назад +351

    "This isn't actually Paul Rudd"
    Shit NO WAY

  • @alexibarra8077
    @alexibarra8077 5 лет назад +163

    As a marvel legends collector, I find it sooo cool to see how my figures are made

    • @Dognutt69
      @Dognutt69 5 лет назад +1

      GOYO the collecting guinea pig SAME

    • @spider-keithasmr38
      @spider-keithasmr38 4 года назад +1

      SAME

    • @IllusionSector
      @IllusionSector 2 года назад

      Hasbro action figures have since long and by far been outdone in both quality and realism by such Chinese brands as HiPlay.
      It's comical that this video opens with the line _This isn't actually Paul Rudd._ Ya think?! It looks NOTHING like Paul Rudd! Are you kidding me?! 🤣

    • @alexibarra8077
      @alexibarra8077 2 года назад

      @@IllusionSector yeah it isn't 100% accurrate but still the hasbro price range allows for a bigger and more diverse collection

  • @MMPRtoys
    @MMPRtoys 5 лет назад +114

    So... to the people saying something that costs $50, $80, $200+, is better than something that costs $19.99... uhh... I have no conclusion to that thought. I never thought that needed an explanation. The faces are pretty incredible on these figures. Not bad at all for $20! Some of the faces do rival some of the Figuarts, at least for Power Rangers. In general, fancier things often do cost more... you get what you pay for. This is one case where the less expensive item still looks amazing.

  • @itcamefromabox
    @itcamefromabox 5 лет назад +766

    "This isn't actually Paul Rudd--" rofl really?! C'mon, Hot Toys is years ahead of the game.

    • @thomasjbrablec
      @thomasjbrablec 5 лет назад +30

      @312vandal I mean, they did say they were "photorealistic" and have "faces exactly like the actor they're based on." If someone showed me the Ant-Man and Black Widow figures, I wouldn't be able to say they're supposed to be Paul Rudd or Scarlett Johansson. The 3D models look great, but the figures are off.

    • @itcamefromabox
      @itcamefromabox 5 лет назад +9

      @312vandal Yeah, but they ARE comparing it.

    • @sirbisping9324
      @sirbisping9324 5 лет назад +4

      Thank you. Hot toys really out here

    • @Pleyway
      @Pleyway 5 лет назад +29

      I mean hot toys better, they're also like 10 times the cost of a marvel legends or black series figure, the fact that Hasbro can havfe these type of faces on mass retail figures shows how much the tech has evolved (and how much said figures sell)

    • @Urface93095
      @Urface93095 5 лет назад +27

      It's easier to have more detail with a price point 12x higher and a scale twice the size. You can't compare to begin with.

  • @SuckMyRightToe
    @SuckMyRightToe 5 лет назад +203

    The thumbnail disagrees.

  • @kari87
    @kari87 5 лет назад +540

    lol funny thing is they usually look nothing like the stars in real life

    • @doomsdaystudios473
      @doomsdaystudios473 5 лет назад +28

      the second black panther movie waves dont look anything like them? i beg to differ lol

    • @VincentStevenStudio
      @VincentStevenStudio 5 лет назад +25

      Yes they do now. This is only till recent years. Look at the recently released Marvel Legends, theyre awesome.

    • @ridhaniffalah5268
      @ridhaniffalah5268 5 лет назад +5

      Yeah guess ur right xD butFor lil figure it close enough tho..

    • @SlashyBashy_
      @SlashyBashy_ 5 лет назад

      Marvel select do

    • @55batmanandjoker
      @55batmanandjoker 5 лет назад +4

      Not correct

  • @CamilaCastilhosM
    @CamilaCastilhosM 5 лет назад +494

    this video is either super ironic or the worst ad ever

    • @morainelabandero2373
      @morainelabandero2373 5 лет назад +31

      Their action figures sucks especially when you see them live in the store they look very cheap.i prefer the Japanese ones they are more accurate and detailed in face and etc..

    • @Dognutt69
      @Dognutt69 5 лет назад +37

      moraine labandero it doesn’t suck for 20 bucks that is an easy buy the Japanese figures are WAY MORE EXPENSIVE

    • @Dognutt69
      @Dognutt69 5 лет назад +6

      Not an ad and if was it’s the best ad EVER

    • @alli5358
      @alli5358 5 лет назад +12

      @@morainelabandero2373 well, looking cheap cuz they really are cheap mate. 17$ and the figure actually reminds the actors which never happened before? I would obviously prefer that over spending 200$ to 600$ on figures that don't look cheap. I would prefer buying something more valueable for that kind of price.

    • @totallynotanfbiagent-3078
      @totallynotanfbiagent-3078 5 лет назад +1

      Camila Castilhos
      Why not both?!

  • @kjdnyhmghfvb
    @kjdnyhmghfvb 5 лет назад +158

    Um...the thumbnail is not the best example?

    • @kryptonitespider-bitedynam7305
      @kryptonitespider-bitedynam7305 4 года назад +5

      Yeah it's a funny head sculpt but not an accurate one

    • @FredwerdSomething
      @FredwerdSomething 3 года назад +1

      0:40 this would have been a better example

    • @OgGuak420
      @OgGuak420 3 года назад

      @@FredwerdSomething lmao not even

    • @ChickenLord319
      @ChickenLord319 3 года назад +1

      @@FredwerdSomething Hugh Jackman wolverine figure would have been the best choice

    • @FredwerdSomething
      @FredwerdSomething 3 года назад

      @@OgGuak420 still better than the thumbnail

  • @-slice-6103
    @-slice-6103 5 лет назад +11

    Neca, Figuarts, and many more brands are so ahead of Hasbro. It’s not surprising that they can finally make faces look exactly like movie stars. We seen this from other toy brands years before Hasbro even started using their photo-realistic face printing.

  • @redwhiteandvibranium120
    @redwhiteandvibranium120 5 лет назад +59

    All you saying that these look bad need to look at the Marvel Legends faces from a few years ago...like the Guardians of the galaxy Star Lord face from 2014...yikes! Also stop comparing them to Hot Toys...those are $200-300+ figures...these are $20!

    • @paulchow9880
      @paulchow9880 5 лет назад +8

      They're getting better but come on.. that Paul Rudd was terrible.

    • @BoogSReviews
      @BoogSReviews 5 лет назад

      Red White and Vibranium that is the worst headsculpt with minimal paint. Now the new ones look so much like him.

    • @BoogSReviews
      @BoogSReviews 5 лет назад

      Paul Chow they did a second release of him. Google marvel studios the first ten years ant man 2 pack. They fixed the headsculpt there

    • @paulchow9880
      @paulchow9880 5 лет назад +2

      @@BoogSReviews then why did they highlight this one in this video?

    • @BoogSReviews
      @BoogSReviews 5 лет назад +6

      Paul Chow The makers of the video probably don’t collect the figures and think they look just fine. They probably just chose the ones at random. Maybe this video was made before they rereleased him idk.

  • @eliascavlinglassen1058
    @eliascavlinglassen1058 5 лет назад +260

    Haven't you guys heard about Hot Toys?

    • @nliuyin414
      @nliuyin414 5 лет назад

      Yeah and world box

    • @nliuyin414
      @nliuyin414 5 лет назад

      World box action figures

    • @Pleyway
      @Pleyway 5 лет назад +38

      Well those are insanely (overpriced) super high end collectors figures, not regular retail figures that costs around 20 bucks, which for that price these faces are really damm impressive

    • @J07911
      @J07911 5 лет назад +11

      Elias cavling lassen yeah this is a 6inch cheaper figure vs a 12inch $300+ figure

    • @eliascavlinglassen1058
      @eliascavlinglassen1058 5 лет назад

      @@J07911 SPURGT

  • @mrunaliyadav2575
    @mrunaliyadav2575 5 лет назад +14

    The Loki figure is absolutely amazing

  • @ElevenStudiosOfficial
    @ElevenStudiosOfficial 5 лет назад +41

    Almost everyone else is commenting “Hot Toys is way better” and that's true, but you have to remember that these figures are of a smaller scale and they're way cheaper.

    • @SolarMechanic
      @SolarMechanic 5 лет назад +2

      This is The Internet, it knows not of your common sense!

    • @ledezmacinema6675
      @ledezmacinema6675 4 года назад +1

      Yes and anyways according to me this are better and I don’t collect them to a collection I collect them to play whit them and hot toys are to scary to play whit

    • @nimblebimble
      @nimblebimble 4 года назад +1

      @@Moobeus You seem personally vested and defensive. This isn't an advertisement for Hasbro; there's no affiliation or any mutual benefit between the outlet and the toy company. Wired isn't making "a video talking about toys that look just like the movies", it's a video showcasing Hasbro's recently patented, proprietary technology. They're a tech channel, covering master sculptors forming actors' likenesses isn't in their wheelhouse, technology is.
      Also 'give away the ghost' isn't the euphimism which you're using incorrectly, anway

    • @mrsinister8978
      @mrsinister8978 4 года назад

      I prefer these. Would love to own a hot toys Black widow someday tho.

  • @KW-md1bq
    @KW-md1bq 3 года назад +11

    Hasbro should hire master toy painters Noel Cruz and Kyung Ah Kim to paint the figurines. They are next level. They create impossibly hyper-real art, even better than Hot Toys.

  • @valeriacaissa4552
    @valeriacaissa4552 5 лет назад +41

    "That changed when Hasbro introduced it's photo real technology in 2017"
    That's false, if not a downright lie. That changed many years earlier thanks to japanese companies like Bandai. Hasbro adopted what japanese companies were already doing for years!

    • @flowerswellifanybody
      @flowerswellifanybody 5 лет назад +11

      You've got to realize that introduce doesn't necessarily means invent. Lol

    • @nebulae87
      @nebulae87 4 года назад +1

      @@flowerswellifanybody "Introduced IT'S photo real technology." That literally says THEIR photo real technology when in reality it wasnt.

    • @alexanderavila2514
      @alexanderavila2514 4 года назад +4

      Well Japan does not actually make photo real toys. Plus a lot their good stuff is Tomy and a few others but for example to be more specific a figure on a sexualized character is most likely to break when falling over than a collectible statue of Mario, Gundam, Batman etc.

    • @IllusionSector
      @IllusionSector 2 года назад

      @@alexanderavila2514
      As far as I can see, Chinese action figure makers like HiPlay are the king of the hill at the moment.

    • @SP8inc
      @SP8inc 2 года назад

      Japan was also the ones who invented the modern ankle pivot (using the shaft of the hinge to pivot the foot instead of the leg), and probably the modern hip balljoint too.

  • @LemonFiash
    @LemonFiash 5 лет назад +28

    Hasbro did a very good job over the years, though I really wanna know what happened to that Marvel Legends Infinity War Captain America. The figure is great just, that’s not chris evans...

    • @BoogSReviews
      @BoogSReviews 5 лет назад

      LemonFiash it looks like Dwight now that I’m seeing him up close. Also looks like Charlie day too

    • @VincentStevenStudio
      @VincentStevenStudio 5 лет назад +6

      That infinity war first wave got rushed.

    • @campkira
      @campkira 5 лет назад

      Just wait for discount and give it to the kid. It not going last a week anyhow,

  • @hailholyhwasa3773
    @hailholyhwasa3773 5 лет назад +29

    1:37 Now we know what he's doing when he is not making music or performing

  • @EdwardOrnelas
    @EdwardOrnelas 5 лет назад +54

    it's not Paul Rudd... Its Ant BOIII

  • @Jeddostotle7
    @Jeddostotle7 5 лет назад +3

    It's kinda disappointing that so many people are dissing these based on the extreme macro photos, which is the situation where these face prints look worst; in person, at any distance farther than about 4 inches from your eyes, most of these look absolutely incredible.

  • @hannahdrennan7288
    @hannahdrennan7288 5 лет назад +21

    “This isn’t actually Paul Rudd” really? Wowwwww 😂

  • @FaceSmackerStudios
    @FaceSmackerStudios 5 лет назад +1

    I've been waiting for a video like this for so long! Yes!!! 😆

  • @satan2872
    @satan2872 4 года назад +1

    0:01 Paul: Why is my face fatter

  • @curlyfries2956
    @curlyfries2956 4 года назад +2

    “That changed in 2017”
    Hot toys: “hold my photorealistic giant action figure”

  • @bread-15
    @bread-15 5 лет назад +29

    Hot Toys : Hold my beer

    • @Pleyway
      @Pleyway 5 лет назад +5

      I mean they're not, hot toys are overpriced as all hell and if you actually try posing them they will mostly just fall apart sooner or later

    • @BoogSReviews
      @BoogSReviews 5 лет назад

      Sweed yeah you pay a house payment (literally) for a figure and you can barely pose it around. I’m not paying that much for a figure I can’t really touch or move or take pictures of.

    • @BoogSReviews
      @BoogSReviews 5 лет назад +1

      Happy but that’s a high end thing. Those are way too expensive for most people. Legends are just fine. They’re a good price and you get what you pay for. Not all the time but most of the time. They’re affordable and they’ve gotten real better in the last couple years

    • @illusionarefatal4286
      @illusionarefatal4286 5 лет назад +1

      Sweed the price doesn't matter, the point is the details and how it look . I see it , I like it, I want it, I buy it

    • @brandonmunoz5136
      @brandonmunoz5136 5 лет назад

      Sweed Same goes for the Legends line. Those things are plastic garbo that fall apart in like 72 hours.

  • @matthew1964
    @matthew1964 5 лет назад +42

    Why do all the action figures have big lips?

    • @isaachuu
      @isaachuu 5 лет назад +1

      true

    • @azraxcyy
      @azraxcyy 5 лет назад +8

      They want to be THICC

    • @tenerife_sea
      @tenerife_sea 5 лет назад +2

      the spiderman doesn't even have one I believe

    • @JerKur18
      @JerKur18 5 лет назад +1

      Hasbro: I like big lips and I cannot lie!

    • @anakinskywalker9640
      @anakinskywalker9640 4 года назад

      What about that loki?

  • @McFrozenNuggets
    @McFrozenNuggets 5 лет назад

    It is so interesting just seeing how these figures get better and better as technology evolves.

  • @cambossx1287
    @cambossx1287 5 лет назад +71

    You have to be blind to not realize that was a toy straight away. Looks nothing like a real person.

    • @ThatGenericPyro
      @ThatGenericPyro 5 лет назад +6

      Big part of it is that Ant-Man looks like he's smirking while having a stroke, tbh.
      That figure looks a lot like Rudd but the expression they chose is horrible.

    • @lawrencejelsma3937
      @lawrencejelsma3937 5 лет назад +2

      Yes but the toy companies are seeking repeat buyers added to new buyers to give them bigger money per new action figure by making the action figures now look like the movie star instead of "some dumb yutz" like 1995's Princess Leia (suppose to not look at all like Carrie Fisher) to now Carrie Fisher back then likeness!! ... All for cheaper action figure prices!!

  • @markezfilms
    @markezfilms 5 лет назад +2

    For me This is awesome to know

  • @allthingstoys8163
    @allthingstoys8163 5 лет назад +4

    For the $20.00 "price point" these are not bad likenesses! Not everybody is going to buy $225.00, $250.00 or $300.00 hot toys especially when you can get a whole wave of Marvel Legends or Star Wars Black series with that kind of money! Not a bad kinda behind the scenes look at what goes into making these MCU action figure look alike to their real life counterparts. Cool video! Thanks!

    • @MasoomRana
      @MasoomRana 5 лет назад

      There is a huge difference between how the Black Series looks and how general Legends figures look.

    • @allthingstoys8163
      @allthingstoys8163 5 лет назад

      @@MasoomRana I am not talking about general legends. I am talking about MCU Marvel Legends figures.

    • @BoogSReviews
      @BoogSReviews 5 лет назад +1

      All things ToYs thank you! Finally someone with sense. I think you get a good amount for how much you pay.

  • @bananachild1936
    @bananachild1936 5 лет назад

    *"Kinda Like The Movie Actors"* is the more correct way of putting it in the title

  • @MARKRebels
    @MARKRebels 5 лет назад +4

    We might be getting a new Marvel Legends Infinity War Loki figure because the Thor Ragnarok Loki’s costume is purple not black like the one seen painted here. Thats awesome if so!

    • @ashdoll217
      @ashdoll217 5 лет назад

      Yeah wow, this video gave a sneak peak at that figure before it was revealed.

  • @The_Nerra
    @The_Nerra 3 года назад +1

    they're acting like Hasbro paved the way for realistic action figures😂😂

  • @Triad3Force
    @Triad3Force 3 года назад

    2:10 "Could you please stop air brushing for 2 minutes while we record this interview footage?" "Sorry I got deadlines! psshhhh phhsssssssss!" lol

  • @SONICJENNY
    @SONICJENNY 5 лет назад

    When people call them toys but they’re pieces of art

  • @ddaymare
    @ddaymare 5 лет назад +7

    Thank you for answering my shower question.

  • @katthemetalhead7980
    @katthemetalhead7980 5 лет назад +8

    I love marvel legends figures! They look so much like the actual people. Yes some may look bad but the Thor ragnarok ones are amazing

  • @JohnnyStarWars
    @JohnnyStarWars 5 лет назад +2

    Interesting video to watch. Hasbro is getting better, but Hot Toys are by far still the masters of the sculpting world!

  • @scbengarde
    @scbengarde 5 лет назад

    The fact that they used Loki is iconic

  • @WitheredFreddo
    @WitheredFreddo 5 лет назад +1

    Now thats magic right there

  • @Dellaluna13
    @Dellaluna13 5 лет назад +2

    I first noticed this on the Hela figure. 3D scans and models have been used for years (I think Toy Biz's Lord of the Rings was one of the first), but the paint-printing technique has been a step up. Hasbro's paint apps aren't always perfect, I've seen an "Aneuryism Anakin" (aka "Mr. Post-Stroke Force Bloke") , but hopefully this technique is more fool-proof.

  • @lillydriver1305
    @lillydriver1305 5 лет назад +3

    they used Loki/Tom as a example for the whole video bc they know the fangirls are gonna watch the whole video bc of him😂👏🏻

  • @Shin27ecstasy
    @Shin27ecstasy 5 лет назад +4

    So like maybe in the last 2 or 3 years various companies making 6inch scale figures started using "face printing" for their heads but calling it by different terminology. Did this tech sorta become free market all the sudden or what? I understand there's various methods to accomplish this but I find it a bit curious all the sudden one by one it's featured on most figures coming out now.

    • @Pleyway
      @Pleyway 5 лет назад

      it makes sense why it's used more, it makes it easier for the sculpturs to make faces and the results speaks for themself.
      Plus with Marvel and Star Wars movies they plan for toys from the start so actors likeness is already secured.

    • @lawrencejelsma3937
      @lawrencejelsma3937 5 лет назад

      @@Pleyway ... Hasbro won't get Disney copyright laws OK that all toy companies got up to 2013 with George Lucas ... so Carrie Fisher as the 1983 Slave Girl likeness is now in the books!! The 6 inch 2014 Hasbro Slave Girl will never outdo the best 3 3/4 inch one (I.e. take the 2008 Legacy Collection Leia slave girl for example)!

  • @morainelabandero2373
    @morainelabandero2373 5 лет назад +35

    To be honest i collect dolls and actions figures and i don t like the Hasbro ones,some how they look cheap looking,that s why i don t buy them,honest opinion here no hate.

    • @laverdaddebosqueresidencia562
      @laverdaddebosqueresidencia562 5 лет назад +2

      and very expensive for the trash they are

    • @ThatWrestlingHound
      @ThatWrestlingHound 5 лет назад

      Then what to do collect? Mafex, SH, Mezco?

    • @doomsdaystudios473
      @doomsdaystudios473 5 лет назад

      @@laverdaddebosqueresidencia562 lmao, how are they trash?

    • @doomsdaystudios473
      @doomsdaystudios473 5 лет назад

      @@ThatWrestlingHound stick to hasbro figs if you like marvel, they're good enough and they can get the job done

    • @carlosvera6000
      @carlosvera6000 5 лет назад

      Most of the ToyBiz figures are WAY BETTER than Hasbro ones, you just have to compare them. For example, the Todd McFarlane's Spiderman VS any Hasbro's Spiderman figure.

  • @backforblood3421
    @backforblood3421 3 года назад

    What kind of printer do they use that apparently doesn't produce build lines, or if it does, what do they do about that?

  • @crepselect6192
    @crepselect6192 4 месяца назад

    do hasbro use injection moulding for the main figure parts or is it done with powder 3d printing always wanted to know ?

  • @SuperDannyBoy95
    @SuperDannyBoy95 5 лет назад +1

    Hmm honestly I think the 18" invisible woman released during the Toybiz days is like almost spot on looking to Jessica Alba and I doubt they had this technology then though but they still managed to release a beautiful figure resembling the actress.

  • @SATHYA8492
    @SATHYA8492 3 года назад +1

    One of my all time favourite Marvel Legends has to be Black Widow from Infinity War, by far the best and they nail the likeness of Scarlett Johansson 100% perfectly👍🖤

  • @dubblewokad
    @dubblewokad 5 лет назад

    2:04 is that a sneak peak of some figures to come on that shelf Dr Doom Mole Man etc?

  • @Tsadi9Mem9Khet9
    @Tsadi9Mem9Khet9 5 лет назад

    I would've thought they just used 3D scanning at this point. I'm pretty sure that's what's used to make the 1/6 head sculpts they make in China. I don't know what kind of 3D software they use, but the one I've been using for years does not show what the model actually looks like in the viewport, instead showing what it calls perspective and orthographic views, so the render of the model doesn't look like the model does in the viewport from either view. That's what has motivated me to begin sculpting with physical media.

  • @Laedism
    @Laedism 4 года назад

    2:55 she rotate the model the hole time so it looks like she has something to do in this company.

  • @nathanchang7713
    @nathanchang7713 5 лет назад +1

    Wow never knew action figures we're hand painted!0_0

  • @ryanbarker5217
    @ryanbarker5217 5 лет назад +4

    it's a huge upgrade considering the price points involved. these are twenty dollar figures you find at the supermarket, not highly priced pieces you can only order or find at hobby/comic shops. you also don't have the minour inconvenience of putting them together.
    if you're interested in higher end figs, figuarts are likely to be up your alley. then again, hasbro will be coming out with hyperreal figs for $80, i guess to compete with hot toys, so i'm hoping that puts a lid on what hasbro is capable of producing and really illustrate why there are price differences with supposed quality.

    • @redlegobrick5205
      @redlegobrick5205 5 лет назад +1

      Yeah, but these break in 2 seconds

    • @bugzkilla
      @bugzkilla 5 лет назад

      @@redlegobrick5205 Do you own Marvel Legends figures? They don't "break in 2 seconds". Maybe if you treat them like a 3 year old...

    • @redlegobrick5205
      @redlegobrick5205 5 лет назад

      @@bugzkilla who said specifically marvel legends?

    • @tetsuoswrath
      @tetsuoswrath 4 года назад +1

      These should only cost at most $15. They should also have a comic book, more/better articulation, better/bigger Bags, and a clear flight stand. Toy Biz legends were also hand sculpted and didn't have the ease of turning on mirror like digital sculpting does. Hand sculpting is actually working on both sides.
      The mold making process is also even easier now as well as prototyping thanks to 3d printing.
      So actually, these figures should cost $9.99 considering how much money Hasbro is now saving from technology making the process easier.
      Annnnd, Hasbro raised the price to $20 when oil was $100 a barrel. Oil has been around $40-50 dollars a barrel for around 7-8 years and is projected to go as low as $23 per barrel. Which affects the price of plastic pellets used to make toys like Hasbro Legends and TBS.
      Hasbro is by definition overpriced.
      Only shills and people who don't actually research how Hasbro does shit think $20 per six inch super articulated figure(which has been an industry standard since around 2003 or so not a premium like Hasbro claims) is a fair/decent/good price. :{

    • @ryanbarker5217
      @ryanbarker5217 4 года назад

      @@tetsuoswrath they charge $20 because that's what the market will bear. it's a for-profit business, not a charity.
      a more expensive license than marvel is 'star wars,' whose master license runs in the hundred of millions of dollars and even after that obviously has to pay disney a royalty on each figure sold. because it's disney and they're legendary assholes, disney actually makes more money per figure than hasbro!
      3D printing is no doubt a great tool for them, but it doesn't replace anyone. 3D printing has nothing to do with tool (mould) making, 'prototyping' is still cad/cam and hand sculpting, and these things go through sometimes a months long process of development that i think you're very over-estimating 3D printings role in.
      oil prices are a volatile commodity, it's absolutely silly to base retail prices on that. that's not how things work. like, at all.
      hasbro buys a master license from the license holder, which is disney/marvel in this case ('star wars' is the most expensive license in the world). a price is set on how much royalties will be paid to them. i'm basing what i talk about on what i know of their dealings doing 'star wars,' i'm assuming marvel would be no different.
      hasbro designs a figure at their own cost, and a lot of creative decisions have to be made (e.g., cloth or plastic cape?) also involving marketing. as you can imagine it's an expensive process. disney owns *all* artwork and sculpts hasbro makes, so at literally any time walk in their shops and take everything. they're also working with the manufacturer during this time.
      once approved and everyone is happy, they have to make the physical part. there's no such thing as 'the hasbro factory' in china and wherever else these are made (for example i don't know where the 3.75" figs are made, could be the same place, i don't know). another contract is made for the figs and packaging (packaging is made at another factory and shipped there). that factory's job is to make the mould, its ownership and cost negotiated which is no doubt boilerplate by now (these are important issues). by this point the cost of production is written in a soft stone, and there are probably some outs each side has in their contract, i doubt the price of oil is in there. in other words, these things aren't priced on a sliding scale.
      within the whole process, deals have to be struck with retailers (which of course have been worked out in previous negotiations). orders are gathered, and product is sent to those retailers. some might go to a small retailer's basement to sell on their online store, others will go into a distribution center to be loaded on a semi for a large chain along with lawn chairs and smart phone chargers.
      it's unclear how much extra product is made and where that gets stored. we don't even know hasbro's production numbers, but in the 1:12 scale they're not making 20 million rose ticos.
      even before the product gets to the store or retailer, it's already been bought and paid for. at that point, hasbro has been paid and distributes their royalties to disney. a small retailer orders based on experience and knowledge of the product, a large chain orders based on a formula that accounts for discount prices on the clearance rack. they know they'll have extra stock left over, and at some point it becomes a negotiation with liquidators like ollie's. there are no buy-backs, so once you buy a case, you own a case and do with it what you want.
      i don't think anyone without insider knowledge knows exactly how much hasbro makes per figure after design, manufacturing and royalty schedule costs. it's not as if hasbro is putting a Jackson in its coffers every time someone buys a figure. after it's all said and done, it's more likely hasbro is actually profiting well under five bucks on a standard figure, more if it's an exclusive for a store. three to four freedom bucks sounds more likely to me.
      the manufacturer's cost of pellets depending on oil prices is probably negligible consider the bulk pricing. and the pellet makers certainly aren't lowering their prices when oil is cheap, i can promise you that. conversely, if there's a bump in oil prices they'll probably eat most of those costs until it becomes a serious issue. the price of meat changes, too, but the cost of your whopper stays the same until the change becomes permanent.
      hasbro's life blood when it comes to these figures are repaints and re-packs.
      hasbro has to be very wary of its costs. you can't compare original toy biz from almost 20 years ago with hasbro today. besides, remind me what happened to toy biz, lol. they seemed to start really taking a beating right around the same time KB toys were sinking. given that KB seemed to carry so much toy biz merch, failing together seemed inevitable.

  • @RedVelvetUnderground333
    @RedVelvetUnderground333 5 лет назад +2

    Bigger scale makes it easier to do faces

  • @elltertainment2577
    @elltertainment2577 5 лет назад

    1:36 I thought he's going to sing "I Know I'm Not the Only One" LOL

  • @independencewoofa2757
    @independencewoofa2757 5 лет назад +1

    This is an action figure that doesn’t look exactly like Luke Skywalker, huh never would’ve guessed

  • @55batmanandjoker
    @55batmanandjoker 5 лет назад

    Awesome ,always wanted to see a behind the scenes for this 👍

  • @_Alpha_Omega_
    @_Alpha_Omega_ 5 лет назад

    1:38 HEY I DIDNT KNOW SAM SMITH WORKS AT HASBRO. DATS PWETTY COOL

  • @bobby_323
    @bobby_323 5 лет назад

    the sculpts arent even that bad its just the paint does them a great disservice

  • @fabycho6791
    @fabycho6791 2 года назад +1

    I've never seen those pictures of Tom Hiddleston 😳😳

  • @arkaprabhadeb2432
    @arkaprabhadeb2432 5 лет назад +20

    Be real! How much did Hasbro slipped out under the table?🤑

  • @markthomas8018
    @markthomas8018 4 года назад

    how are these mass produced, such as how long it takes and how each are painted?

  • @tfmaster9363
    @tfmaster9363 4 года назад +1

    Does anyone have an idea about what machinery they are using to print the faces?

  • @Saturation22
    @Saturation22 5 лет назад

    Thank you for this video !!!❤️❤️❤️❤️

  • @paulchow9880
    @paulchow9880 5 лет назад

    I guess they got a photo of Paul Rudd recovering from a stroke.

  • @yptime789
    @yptime789 4 года назад

    I saw the thumbnail and I thought it was going to be
    Top ten worst reenactments in action figures

  • @OdeeOz
    @OdeeOz 5 лет назад

    Fascinating insight, into how they are made today. Thanks

  • @amaansiddiqui2376
    @amaansiddiqui2376 5 лет назад +12

    *This isn't actually Paul Rudd*
    Yeah no shit xD

  • @nathanchang7713
    @nathanchang7713 4 года назад +1

    Are these actually hand painted?

  • @itsgeekbeat
    @itsgeekbeat 5 лет назад

    That is one of the best things that happened to us collectors.

  • @manuelreguera9447
    @manuelreguera9447 5 лет назад +5

    I think that the new Loki action figure rumored last year??🤔

    • @allthingstoys8163
      @allthingstoys8163 5 лет назад +1

      Yeah. I was stopping the video to freeze the picture to see if there were any unreleased Marvel Legends in the background on the shelf.

    • @BoogSReviews
      @BoogSReviews 5 лет назад

      All things ToYs yeah there’s Corvus Glaive right by Dwight’s neck. He’s not actually out yet.

  • @iamwarrenk
    @iamwarrenk 5 лет назад

    Unpopular Opinion: Marvel Legends actually does have good head sculpts. Take Black Panther wave 2, Captain Marvel wave and the new reveals at New York Toy Fair '19 they have improved in my opinion and they are getting better.

  • @patrickreyes7228
    @patrickreyes7228 4 года назад

    Damn! No wonder why toys are expensive. The effort they give and the time. This was my hobby i love to make action figures using 3d

  • @theapeirontv
    @theapeirontv 5 лет назад +19

    S.H. Figuarts look like a movie stars much Better Than Hasbro

    • @dbz100ful
      @dbz100ful 5 лет назад +2

      Captain America disagree

    • @MardonNaLou
      @MardonNaLou 5 лет назад

      ​@@dbz100ful Yeah. Also Figuarts a really expensive. These are pretty realistic and won't break your budget.

    • @garyunwin6537
      @garyunwin6537 5 лет назад +3

      @@MardonNaLou expensive? Man figures isnt supposed to be cheap. Those things that are cheap is called toys

    • @thestarkknightreturns
      @thestarkknightreturns 5 лет назад +1

      It depends. It's a hit or miss for me.
      Besides, they are too expensive to take the risk of pre-ordering figuarts figures.

    • @donchapu8356
      @donchapu8356 5 лет назад +3

      It depends dude, and to be honest, in terms of Spidey, Cap and Thanos figures, Hasbro takes the W

  • @johnshadwick2287
    @johnshadwick2287 5 лет назад

    Is every figure hand painted? Or is there some mass production process?

  • @agenturensohnDLX
    @agenturensohnDLX 5 лет назад

    actually, japanese toy companies like Bandai with their SH Figuarts line have been using the 3D photo print technology for a long time now

  • @snakebite3232
    @snakebite3232 3 года назад +1

    Now i'd love to see how those damn bootlegs that look 99,9% as the originals are made 🤔

  • @GhostRider-uh2vc
    @GhostRider-uh2vc 5 лет назад

    I just realized that this video accidentally revealed the infinity war Loki before it was announced at toy fair

  • @kari_p2090
    @kari_p2090 5 лет назад +15

    I bet that these aren’t the highest quality, but cost a lot of money

    • @filipposgstathopoulos
      @filipposgstathopoulos 5 лет назад +3

      Cost

    • @kari_p2090
      @kari_p2090 5 лет назад +1

      philip_statho yeah

    • @cesarmonzon193
      @cesarmonzon193 5 лет назад +2

      Not at all they are actually in a decent price range of only costing about 17 dollars

    • @TheKobe5s
      @TheKobe5s 5 лет назад +4

      Nope. They're actually a pretty good price for the quality. Most marvel legends are $20.

    • @kari_p2090
      @kari_p2090 5 лет назад +1

      Oh nice I was thinking that they were like $40+

  • @knite000
    @knite000 5 лет назад +24

    Life like? NOPE! Have you even heard of Hot Toys?

    • @itsgeekbeat
      @itsgeekbeat 5 лет назад +5

      Hot toys are two times the size, so much easier to do and 10 times the money.

    • @ledezmacinema6675
      @ledezmacinema6675 4 года назад

      And this is still realistic many not that realistic but dude hot toys is 3 times the size whit this ones you can play and collect them hot toys is only for collection .

  • @mariod1547
    @mariod1547 5 лет назад

    If someone only showed me the head and told me to guess who it was. I don't believe Paul Rudd would come to mind, and I'm familiar with his work.

  • @ekosierra1892
    @ekosierra1892 4 года назад

    what machine do they use to paint onto the Loki head?

  • @nolongeractive7176
    @nolongeractive7176 5 лет назад

    That's amazing

  • @AriZonaisBrian
    @AriZonaisBrian 5 лет назад

    What's 3d model software used?

  • @cureofcoronavirus6460
    @cureofcoronavirus6460 4 года назад +1

    The music makes me buy a action figure 😁😁😁😄

  • @SputnikDreamer
    @SputnikDreamer 5 лет назад

    "This isn't actually Paul Rudd".
    No shit, Sherlock. It's peanut allergy Rudd.

  • @AJ-nr9ij
    @AJ-nr9ij 5 лет назад +10

    EXCUSE MEEEEE IS THAT A LOKI ACTION FIGURE I NEED IT N O W

    • @TeddyJosh12
      @TeddyJosh12 5 лет назад

      That’s is the Marvel Legends Loki from the Ragnarok Wave. Normally retails for $20 but a lot of them are getting cheaper since there’s many of them

    • @quicksilver2456
      @quicksilver2456 5 лет назад

      Demi Glader There’s a better one coming to Target this year for 40 USD that comes with Corvus as well

    • @redlegobrick5205
      @redlegobrick5205 5 лет назад +1

      No, it's *P A U L R U D D*

    • @ledezmacinema6675
      @ledezmacinema6675 4 года назад

      I had it but the hair part broke and it was the only one I had

    • @kryptonitespider-bitedynam7305
      @kryptonitespider-bitedynam7305 4 года назад

      @@ledezmacinema6675 im sorry

  • @ginscorpio621
    @ginscorpio621 5 лет назад

    They've could've used a 3D camera to scan the actual cast and transfer it to a computer. There's a studio that does it in Japan and it captures WAY more details and looks more realistic because after all, they are scanning an actual person. From the details of the wrinkles in the clothes to the strands of hair. It's easier and much more realistic. But of course you can only make a figurine of a character that was just popular because characters like a young Han Solo is impossible to recreate because the actor has already aged so there's that.

  • @Wooshey_Wooj
    @Wooshey_Wooj 5 лет назад +3

    I spotted the new captain marvel legend figure in the background at 10:46.

  • @dark_lord3772
    @dark_lord3772 5 лет назад

    hasbro killin it

  • @DarthCoco
    @DarthCoco 5 лет назад

    So cool to know and understand

  • @odysseus2k1
    @odysseus2k1 4 года назад

    Imagine painting like 10-20 of those figures a day so that we as customers are satisfied with it. I hope these workers aren't paid peanuts.

  • @j.moon98
    @j.moon98 5 лет назад

    Anyone rally wanna these hi-res reference photos from sci-fi/superhero films? I don't know why but I'm obsessed with looking a tiny details in those outfits.

  • @somekid6134
    @somekid6134 5 лет назад

    How long does it take to make one of those things?

  • @harryanunciacion3682
    @harryanunciacion3682 5 лет назад +2

    "This isn't actually Paul Rudd."
    Me (in sarcastic voice): I actually thought it was.

  • @IllusionSector
    @IllusionSector 8 месяцев назад

    3:50 _And a few months after everyone signs off on it it's ready for store shelfs._ - Where it still resides to this day because no one would buy it! 🤣

  • @davida6146
    @davida6146 3 года назад +1

    Hasbro didn't want to show the part where they use child labour

  • @angellara1113
    @angellara1113 3 года назад +1

    Your joking on the ant man one right cause that looks nothing like Paul Rudd

  • @M613M
    @M613M 5 лет назад

    I remember when the WWF toys introduced the "Scantron" tech to have more lifelike wrestler faces.

  • @modernnorseman3615
    @modernnorseman3615 4 года назад +1

    Marvel legends are some of the best figures ever. They're not too expensive to customize and they're damn articulated. But imo toy biz did it better cuz they had hand sclupted figures with better textures