1. Save up for your watch 2. Go to the AD pick out your model 3. Negotiate a discount off MSRP 4. Be treated as a valued customer 5. Enjoy your new Omega well done!
1. Save up for your first watch. 2. Go to the AD to pick out your model from a catalog. 3. Purchase a Breitling B01 Premier Chronograph at MSRP. 4. Negotiate to be on a wait list for your model. 5. Return 6 months later with your wife and two bottles of 1998 Veuve Clicquot La Grande Dame. 6. Enjoy one of the bottles with your wife and the SA after the purchase of an 18K white gold tennis bracelet. 7. Return 1 year later. 8. Hand AD your credit card as they bring out two glasses of Andre to your display case. 9. Enjoy your new black OP41. 10. Pay off credit card.
I like Rolex but the situation they find themselves in is partly their fault. They spend millions on creating demand and elevating the brand but can’t keep tabs on dodgy practices in their own AD’s ? They are clearly going straight out the back door for brown envelopes at some AD’s and I know people who buy five or six a year including the same watch twice because they are a “preferred client ” and they are clearly flipping them. This puts me right off Rolex as much as I like their watches.
Exactly. Rolex are of course to blame for shortages because eventually they decide who they're selling the product to. There is no bigger Swiss watchmaker than them. They have the biggest factories of all the brands out there in Switzerland. None of their watches are hand made. And yet, there still exists scarcity somehow. That's simply because the "grey market problem" is one that Rolex isn't interested in solving. This scarcity makes their watches more desirable. Everyone wants one because they know they're hard to find and you hardly lose money over them. That way, they can rank up the prices at absurd amounts because they know people will buy them. It's an awful vicious circle and it's a problem that, I'm afraid, will be perpetually justifiable (no pun intended) by the brand. They will NEVER make more watches to satisfy their demand because that means losing the million dollars associated with extreme desirability. This scummy practice sadly is the future of Rolex's products and probably other brands as well. Their watches may be great but as a brand I find Rolex to be one of the most unethical brands in the market; not only in watches but in general. And boy, that's saying something about an industry that's filled with corrupt practices.
@@betog.6229 Guys don't forget how supply and demand work. The real problem here is the customers that blindly pay the Gray market prices. If the demand at those high prices wouldn't be there then you wouldn't have a market. And yes I understand that if you want the watch and can't buy it from an AD you have to go around it. But you would just need to be honest to yourself and realize that the submariner is a nice $8000 watch but a really crapy one for 15K. So yea don't buy them at retail I guess. And see them as a Watch, not as an investment it is meant to fulfill a purpose and that is not to make you money.
Rolex is the most overpriced and unethical watch manufacturer. Their business model is filled with predatory practices, like planned scarcity, their whole goal is to elevate the brand image and it's perceived value, their watches are priced much higher than it's actually worth from a manufacturing standpoint, 90% of the price tag you're paying for brand image, and what's sickening to me is how Rolex customers actually like that and support those shady anti-consumer practices That's why I would get an Omega Seamaster over a Submariner anytime, Omega is a much more honest brand than Rolex. And my only divers watch is a Blancpain, the OG divers watch with heavy horology background and heritage, and it costed 10x less what a new Submariner costs
I've got a 36mm white grape (i.e. gold) dial. I've worn it every day for the last year. It has a wonderful 60's vibe and charm. I'm still so in love with it.
It's not just the grey market dealers, it's who sells the watches to them in the first place. They are not just showing up in the secondary market, someone within the AD world is actively participating in this. So no matter if it's Rolex or Rolex AD's, someone at that level is at the very least encouraging this. I would love to add this watch as a daily wearer along with my Seamaster and Speedmaster, but I just can't stomach the bended knee required to work with an AD, and you're right, they are not worth what the secondary market charges for them.
@@jeffrendered3564 That's the game. Sell to a grey market dealer, move a bunch of inventory, get more watches from Rolex. Sell some to your "regular" customers but keep feeding the grey market. If Rolex is not orchestrating this they are at least aware of it and are doing nothing to stop it.
I got mine (OP41 bright blue) 2 weeks ago. I love it. Wait was about 2.5 months. AD told me to expect it in the spring of next year so I was pleasantly surprised when I got the call earlier this month. The 5mm quick adjust is everything. It makes me hate my other bracelets/straps. Great video!
I believe the problem stems from Rolex. They have worked their brilliance by manufacturing demand, while implementing a scarcity business model - resulting in appreciated market value. Further down the supply chain you happen to have middleman gray dealers who have inserted themselves between ADs and customers. Simply put this is where you have the most delta to make money
Great vid, love the intro music too. Regarding the shortage, Rolex certainly don’t do much to stop their trusted dealers from selling the watches out of the back door to Gary from Watchfinder, or Tequin from Hatton Garden. They must be getting something out of it. Publicity from faux scarcity I presume. Ultimately the watch racket is more carny than the fucking circus.
The Rolex that always hit the sweet spot for me was the 36mm OP with the deep blue dial with 3, 6, 9 Arabic numerals, 116000. The size, colour, clean dial (no date), just somehow spells perfection to me. Sad that it is hardly ever reviewed.
At various points over the years since 2002, I passed on getting the 36mm Explorer for one reason or another. In 2020 I finally bought the OP 36 116000 with the blue Explorer dial. For me it was better than the Explorer ever was. The 3, 6, and 9 are lumed, the bracelet is the much nicer modern style, the blue sunburst dial is gorgeous and more interesting to look at, and the domed bezel looks nicer to me than the flat bezel on the Explorer. My current AD got me an EZLink extension for it last year, which makes it even better. I love it and will never let it go. Funny thing is I got mine pre-owned, right before the dial was discontinued, and right before the secondary market insanity had trickled down to this model. I actually got it for about 15% less than AD retail at the time and it was a full kit and mint. Today the prices for these are just absurd. I don't think they are a good value at secondary prices but they are/were a fantastic watch at original MSRP or below.👍
Had a chance to purchase the white 39 OP and passed as I thought it was something going to be in the catalogue for a long while. Boy was I wrong. If you got one, good on you. Very low production as they were only on sale for I think less than two years.
I managed to get a 39mm white in Japan, I walked into a department store and against all hope they had one in stock so I bought it immediately. It is a timeless classic, the perfect size with an off-white dial that changes in the light, and I will be wearing it in 30 years.
Rolex needs to manage their ADs better. If they get wind that they’re flipping, then they take away their AD status.
3 года назад+2
@@milsub59 No, the real problem is that grey dealers are getting these Rolexes from ADs before the end customer. Adrian in the video is also missing the point. There are thousands of Rolex watches in the grey market, so how's that possible if they're not in stock? Yet they are available on the grey market.
I really want to get the green 36mm in April but worried the AD won’t have it in stock. I’ve even been told that you have to have a relationship with Rolex for you to purchase a watch.
@@jayafc1785 Jay, I can't do all that crap just for a bleedin' watch. Thanks to watching Bark&Jack, two years ago I bought a 36mm Rolex Explorer 14270 used. Condition like new and paid £3100. P/Xd it for a 114270 and gave extra £400. Looks really nice, sits perfect on my little wrist and is so comfortable. My perfect every day watch and no chance of losing any money. :-)
My personal fav. is the 36mm "tiffany" blue. I know that the sunburst blue, silver and black dial are the easiest to get from an AD, then the yellow and green, coral red and the hardest ones are the candy pink and the "tiffany" blue.
Then perhaps Rolex AD should screen a bit more to whom they sell. Also. A well known AD in London has been sending watches out of the country. VAT free sales to the gulf!
My favorite is the "bright blue" dial. I know you prefer 36mm, but the 41mm does also look great on your wrist. I'm sure it would look even better on my 18.4cm wrist. I was kind of wondering, so it's good to see the size comparison between the two.
If the Grey dealers are the problem, where are they getting their stock from?. The problem is the AD and Rolex themselves. Having to spend £10's of thousand to be given the opportunity to buy one of their hugely over priced watches. No thanks.
I agree it seems weird to blame the greys. If people weren’t buying these watches down at the AD and then damn well flipping them the very next day, the grey dudes just wouldn’t be getting the stock coming to them. (Well okay, there might be a very few rogue ADs selling out of the back door straight to the grey market, but I’m certain that’s actually pretty rare.) No, it is greedy sleaze-balls in shabby raincoats who are to blame.
Adrian its not the grey market that's caused the problem it's Rolex turning a blind eye to the AD's selling watches out the back door to grey market sellers that's the problem.
Just my opinion mate, but when you shared a side by side still shot of both the 36 and the 41 on your wrist (hand in pocket), I thought the 41 looked perfect on you for size as well as color. Seriously. That 41 Blue OP suits you.
@@PB-cx7wf i personally dont mind small watches. I think they always look smaller to your own eye compared to what other people see. I'll wear anything from 30mm upto 40mm. I used to own a clutch of 40+mm watches but tastes changed and sold them off. 40mm is my new cutoff. I own a little gold vintage cartier tank that i wear a lot. Thats only 23x30mm. It did feel very small at first but after a couple of days felt fine and i love it. ive got a little 33mm round gold plated tissot moonphase too. My two biggest watches currently are a 40mm CW trident and a 39.5mm omega planet ocean.
I bought what must have been one of the last remaining white dial 36mm OPs from an AD before Xmas. I wanted the updated specs of the new OP but the aesthetics of discontinued white dial trumps specs. I also love the numerals at the 5 min markers which give it a bit more of a casual look than the new version. Was first drawn to the OP due to a great vid you made of the 114200 white dial a few years ago.
It's not wholly the fault of the grey dealers, it's also the fault of the authorised dealers for their dodgy selling practices: bundling, preferred clients etc.
One of the big reasons for preferred clients though is they try to get better track of buys who won't just get on the flipping train. There are a lot of people right now like that.
@@F-Tier_Physique that's just not true. Right now Rolex makes a TON of watches. The problem is flippers and grey market dealers buy all the watches as soon as they come in. You can't say, "if they just made more watches" because they've been making more watches year on year for a LONG time.
Thanks so much for making this video. You clarified two important questions for me lately about my next purchase: case size, and avoiding Rolex like the plague because of the buying process/“shortage.” Plus, I had never ever looked at the OP36 in green for myself, and now I’m seriously considering it. I’ll probably reach out to my local AD about it. Keep up the good work.
I got a green in 41 it’s an awesome watch!! Camera does not do it justice and in every light the green looks differnt from very bright and vibrant to darker and almost black
I got that exact 41mm blue a week after the release. I got super lucky. I love it. It’s a fantastic watch. Btw mine kept within 1 second in three weeks. I got the 41, but honestly 36 would have been ideal. I can’t believe the OP has become so hard to get. I think it’s just pure Rolex hype. People are getting into “any Rolex at all cost”.
Indeed, Omega is making great watches and most are available from an AD boutique at a discount. The Aqua Terra is a great daily watch that is largely overlooked.
Oisin plays the rolex game perfectly, and that's not a criticism, that's the way of the world. If I was an AD and a particular young, wine loving Irishman kept spending money in my store, would I save Daytonas, subs etc for him... Of course I would! Is it right...I would rather see it go to a scruffy bass player ( no offence 😂) than a flipper. Guys, get a collaboration going. You could even include the Scottish Herberts 🤔
Thank you for backing 36mm watches!👍 38-40mm is my sweet spot, but when I put on one of my 36mm, it just feels better than a 42+. Class and comfort FTW!
I just love my day date 36. I'm not a big guy at all. So the 36 does very well for me. If I was to wear a 40mm day date yellow gold with my small wrist. I might as well put on a clown costume and walk up and down Broadway all day.
Rolex LOVES the fact that certain models sell for more than retail on the secondary market. Kinda like: Porsche and Ferrari limited models Spyderco and their @#$%ing "Sprint Runs"
@@mrbacchus6127 This is very true, but for me, a date window spoils the symmetry - if you want something that does anything other than tells the time, it’s not the watch for you! Its perfection is born out of simplicity!! :-)
Love the OP, but coming back to the part of the Grey Dealers, who is selling to them? Isnt it the ADs? So doesnt that means its the ADs who is selling to the grey thats making the problem? Or actually the greys gets their sources from flippers who gets from the ADs.... so it seems the grey isnt the problem? But those who holds the supply who causes it? (The ADs who sells to greys and the flippers who can get from the ADs)
I saw a video, the young guy lives in the UAE. The kid had the nerve to do a video. The guy said he called 100 ADs around the world. Found the new GMT he wanted in new York. The guy gave the AD his credit card. Flew to NY. Picked up the watch and flew home saying he did pay the duty. This was all on video. These ADs are not all that honest when the watch goes out the back door for a thousand dollar extra surcharge.
I think it would be very nice to see a review on the 34mm OP and I'll tell you why. The 34mmm version watch is amazing and deserves much more attention from watch people and for so many reasons. First, case shape and proportions are really distinct due to relatavely shorter lugs compared to 36 and 41 OP and it's somehow cushionlike, really beautiful. About the dial, it has single indexes at 3,6 and 9, giving it a more symmetrical look compared to the bigger versions with double markers. As for the size, most ppl avoid the 34 OP because they suppose it's a ladies only size watch and this is not the case. I can assure you that It really feels bigger, especially this 2021 release. In the wrist it looks and feels like a vintage 36mm Datejust 1601 or 16014. I have a small-medium wrist and it fits just perfect. The factory chose this very watch to reintroduce the so-called Sylox hair spring, first seen in the pearlmaster datejust model if my memory serves me well. It would make no sense doing this for a one year-only model again so I believe the Sylox hair spring technology is here to stay and will be gradually adopted in other models in the near future. I'd love to see this case shape and this dial index configuration in the OP 36 and 39. It would be a smart move. Let's wait and see. Love your videos, man. Please keep uploading!!! Cheers.
I agree with you, Junior Gallo. Being a small frame man with a small wrist, I wear a 1976 Rolex Oyster Perpetual that keeps amazing accurate time within the 0-4 seconds per 24 hours as required to be a certified chronometer. Sincere wishes for a joyful holiday season. ✨
@@krokodyl1927 Oh, man thanks for the very kind feedback. I also have a 1005 OP 1965, the year they transitioned from 1560 to 1570 movement, engine turned gold bezel, extremely accurate. It's a nice do-it-all 34mm watch. Best wishes, man!
I waited a year for my OP39 and despite regularly contacting the AD to see how supply was looking and getting no honest answers I found it in the AD's shop window out of chance. I still bought it but it basically confirmed they throw expressions of interest in the bin from clients with no purchase history even for entry level watches.
@@nintendokings the manager apologised after I emailed him about it. Prob def not getting anymore Rolex's off them now. I can understand why their sales staff are dismissive of new customers but they are extremely unprofessional at times. This AD has two stores locally, I asked in the beutique of they had any in stock or coming in soon and they said no. Walked 5 minutes to their other store and it was in the window. The sales assistant who does not even specialise in Rolex then picked up the commission.
Was able to convince an AD that I genuinely wanted a Rolex to wear. That's how I got my Explorer in November. Reached back out in Feburary and asked them to add me to the wait list for a sub date or no date. They said I could come in and try one that's on hold on but adding to the waitlist would be pointless as they're over a year out waitlist. Hate to say it man while grey market dealers are a component I think a bigger issue is the ADs and Rolex supply.
Congrats on the explorer but You should of said a year is fine and jumped on the list. If they call you in a year and you don’t want it anymore you can let them know but at least that way you would have the option
@@willyuan1 visited 5 times over the span of a month. Chatted with each associate to get to know them by name and explained a story of why I wanted the specific watch and loved Rolex as a brand. Also told them maybe in the future I'd buy my spouse a watch.
The green 36 OP looks pretty sweet, as it doesn't jump out at you as much as the other colours do, it's more subtle. I have heard a lot of people thinking that they would like to see the Coral Red OP in person because that red probably looks awesome! Rolex is out of my budget, for now, that's why I dream of getting a Tudor Black Bay 36 someday.
I actually enjoy the shameless plugs. I know it’s coming and I like to see if I can tell when it’s about to happen. The one in this video was a complete surprise. He used to just mention a strap and you’d know. That one was out of left field. Well played indeed!
Great video Adrian. Totally agree regarding size. I wear my dad’s 6694 Precision and that’s 34mm. Loved the green dial. In 36. That would be my choice.
Well said Adrian. 3:47 They aren't a complex watch company, they aren't good at making complications. They also aren't really a high finish watch company, they just make *solid watches* . And that's exactly what this range is.
The OP 41 is NOT really 41mm in diameter- it's 39.52 compared to the old OP 39 of 39.08mm. The difference is perhaps noticeable in the watch face. The OP41 is 1mm larger there. So long story short... it is why the new watch looks so damn nice
For once I totally disagree with you. I fully believe Rolex is causing the shortage and it is actually their policy now that ADs only sell hot models to the most loyal customers. If Rolex didn't want grey dealers getting these hot watches they would definitely be able to control this. In my opinion I think this is due to the abundance of watch brands in the market and the rise of the Apple watch. Rolex has shifted their business model to exclusivity. They did not forget what happened in the quartz crisis.
I agree with you completely. They grey market is getting their watches from somewhere, and while I am sure there is shady shit going on in some places but for the most part it’s the “preferred customers” who also buys a lot more watches and jewelry simply selling the watches they are offered. The market price is what it is. Rolex allocates watches. Preferred customers flip them. Grey market sales them. And if I had to sale I would sale to grey market because it’s safe. If I had wanted to buy then I would buy at market price. From grey market because it’s safe. My AD is cool but I know they are put in a hard spot due to the demand.
100% agree, the only reason grey market dealers can get hold of these watches is if tman AD sells to them. Rolex tightly controls its dealer network so I can't believe they are unaware of the issue & the apparent preferred client policy!
@@joseperez6613 You know yourself how hot Rolex is. You may also know how much money Rolex products make ADs! If Rolex even hinted about pulling their dealership license to sell Rolex, I guarantee you that it would put an abrupt end to any grey dealership relationship the AD had.
Been on the waiting list at Goldsmiths for this watch for almost a year. No email or phone call but they’re readily available on eBay and independent resellers. I hate the grey market. I’d rather buy a secondhand or vintage Rolex from a jeweller than be taken for a fool.
I believe the problem is not with Rolex itself but rather it’s with the AD’s themselves. I walk into my AD and I’m told by one customer assistant wearing a Pepsi GMT and another wearing a Batman GMT that essentially, even having bought two Rolex’s from them previously, that there is no sign of me getting a Submariner. If you work at an AD or you know someone that does you’ve a chance at getting a hot model. If you spend a ton of money on other pieces then possibly you might buy yourself into a good position but I honestly think you’re talking tens of thousands to do that. Other than that, grey market is the only real option.
@@whereRbearsTeeth get out dude lol you may be willing to play lapdog for any dealer that will have you but I’m not. I should be able to walk right into a Dallas AD and get what I want. Period
I love them! I’ve been noticing them in Vogue magazines and I think I want it as a milestone for getting out of the military. I’m between the turquoise and yellow dials, sort of a Tiffany’s vs Veuve Clicquot moment. A bit annoyed finding out you can’t just waltz in a buy one but I guess I won’t mind playing the waiting game, I’d like to think I come off sincere too so they won’t think I’m a scalper
How much of a problem can the grey market be if they make 1 million watches per year and 1200 of one of the most popular ranges are on the grey market?
Its a numbers thing. Yes they make about 1 million watches a year BUT only about 200,000 are the desirable steel sports models. Being really crude - that's spread across around 10-12 models, so, again crudely, that's something like 5000-25000 watches in each model a year (less for daytonas, more for OPs). So, that means a minimum of 5%, perhaps as high as 20% of production is skimming off the top. Thats definitely enough to effect the market and drive the scarcity people are reporting.
But the profit margin on steel models is massively less so why would they make more, all their watches sell (including the 18k and diamond models) so surely as a brand they are doing really well. The problem for us, is that as watch geeks we have an inflated sense of worth in the market and expect ADs to respect us. But they just respect money
@@PeteMcConvill I reckon your figures are right , Pete. I don’t know how this started, but I think we are firmly locked in a vicious circle here? If AD-buyers can make an easy profit by quickly flipping a particular reference, then a certain percentage of them will do so. This makes it harder for non-flippers to get the reference at the AD, thereby boosting the grey market premium, which in turn motivates even more people to flip..... It’s a hell of a situation, really.
The Oyster Perpetuals announced this year at Watches & Wonders with the colorful dials are great daily wearers. The $4,000 price is perfect, but unfortunately there are none to be purchased at the AD. Rolex could shift production to make more units available for new customers, but I do not see this happening. I agree with Adrian that the gray market price is outrageous for a straight forward time piece, so I am using my money to buy other brands that are reasonably priced. Maybe one day in 2022 or 2023 this will all change due to some unforeseen event.
The problem isn't the grey dealers as much as people who buy from the grey dealers. If people stop buying over-priced grey market watches and wait it out then there will be no more grey market. PS5 is having the same problem right now.
Came back to this video after my AD called up and let me know that a 36mm OP in green is finally available! Watching this video again brought a coffee analogy to mind to describe this watch (because this is what your channel is all about), the Oyster Perpetual is like the espresso of the Rolex world. The pure essence of what a Rolex is - a solidly built timepiece that is going to last you a lifetime, everything you need in a watch, nothing you don't.
I agree with you on the simplicity! That’s what I love too. And this is why I got me a 124060 Submariner No Date. I was so glad when I received the call from my AD. The new Sub has auch better dimensions and wears so perfectly on the wrist. In my opinion better than 41 Datejust. Love your videos!
The 39 was the killer size for this, shame they discontinued it, but I think that 41 looked better on your wrist than the 36. The lug to lug is only 47mm which is the key dimension, it’s not oversized at all and has a real sporty edge.
The 41mm is very similar in size to the 39mm (no, it isn't 2mm different). You'll have to decide if the double batons are a good look or if they ruined the dial trying to bling it up. The white dial is also different. The new white dial is... blinged up as well. It's like somebody working at Rolex forgot where they work.
Just got the silver 34mm for my girlfriend at the Rolex AD, last weekend (it is gorgeous) and the gal asked me if I wanted her to call me when the 41 came in. I said yes please. That was my first time at a Rolex AD. It was an excellent experience and I am confident that, with monthly visits to check in, the salesperson will get me the OP41. Incredible customer service from all of the shop personnel. It's a unique circumstance but I don't mind waiting a few months, it's such a pretty watch.
Love the new OPs, with the beautifully symmetrical dial layout and of course the upgraded movement. The silver and gold two tone is a superbly executed nod to the archives. The simplicity and cleaness of the 39mm 114300 is so damn hot though...shame they are now going for crazy money.
amazing, but that's how it used to be. most models you would get a 10% discount on retail. wear it in good health, if you still have it. @@augustojoseramonpinochetug5235
0:50 that’s why I always gets the reps of my grail watch when I am waiting for the call, wear it for a while to make sure if it suits me or not and am I truly loving it. If I love the reps of it, I am sure I will love the gen even more. Using this method, usually when the call arrives, I have already made my decision.
Absolutely love the OP36. I have the silver dial version and it's magic how it changes colour in different light settings. Agree in regards to it's absolutely possible to get one. Just be genuine with your AD and they will sort you out. I waited less than a month on mine.
Tried 2 AD's. One said no chance ever. the other said you can go on the list but theres over 20 in front waiting..So basically the greys have wrapped the market up for these but I do see a kick back from asking price to what buyers are willing to pay so small comfort
Joined Register of interest list with local AD in December 2020 for black dial OP 41 and had the call in January to click and collect to buy it, bought it and very happy, wrist is 7.25 inch and the 41 fits just right, the black dial is very clear and legible, black dial with never be out of style.
Got mine, a blue 36mm OP from the AD a couple of days ago. Ordered it last year and visited them once since then. So these stories about them being utterly unattainable, are just that, stories. ⌚
Thank you Adrian. The OP (along with Aqua Terra) has been at the top of my list for a while. It's just such a shame that I can't walk into an AD and try a few on and actually buy one for the price It's supposed to sell at... love the blue
@@Meandmyc63 Aqua terra has higher water resistance and you can buy one at a discount..... but then again, maybe trying hard to get an op (36 or 41) may be worth it in the end. I love the blue dial, but would consider black, silver and green... Also note that the 41mm is actually 39.5mm apparently.... so both sizes are great... I do worry that the 100m water resist isn't enough if I want this as a daily go anywhere watch. Which is why aqua terra may win it in the end. And you can find them in the shop! I don't know if I have the patience to beg for a Rolex
@@Valera_Scotland I think if you compare the two specs the Aqua Terra beats it hands down. Display case back,better movement,more water resistance,more character with the dial, a date, also the option to have it on bracelet or rubber. I'm looking at the 38mm. But the OP 36 in black is starting to pull me in
@@Meandmyc63 good summary.... I'm not that keen on see through case backs to be honest, but on rubber, the 38mm may be a great option....I put my hamilton khaki 38mm auto on a leather strap, as I find straps more comfortable than bracelets... so maybe aqua terra 38mm blue on rubber..... oh yes
I purchased my OP39mm with the blue sunburst dial in 2017. I still cannot understand why Rolex discontinued that model after such a short production run. Every review I read about the 39mm was enthusiastic about it, and justifiably so. Apparently, it has become a collectors item because of that short production period.
Had a 36 OP and now have a 41 OP......prefer the 41mm, it’s all in the mind in terms of size, however, if the majority of watches within your collection are 40+ it’s so hard to get used to the 36 when it’s not been on the wrist for a while. 41 sits in perfect size wise with others in my collection. I went for the black OP. It’ll age well.....
I have a birth year 34mm OP Date that I wear weekly and recently purchased a Black Bay 36 Blue Dial to see how hard on the smooth bezel I will be. Neither seem overly small on my 7 inch wrist. I want an Explorer but don’t want to drop the cash on it if I won’t wear it because I scratch the bezel every other day. So I got the BB 36mm for a trial run and I love it’s simplicity much like Adrian describes in the video. A well made time only watch is an under appreciated simple pleasure. And I also know I will not be getting an Explorer soon because my BB has two scratches on the bezel in two months and I’m already babying it. If I buy a Rolex safe queen it will not be an Explorer.
love the "tiffany bleu", the red is also nice. Normally they should be easy to get but because of the hype now they are almost unobtainable. Shame. Perfect video again Adrian.
Recently purchased a 36mm Blue OP. 36mm is such a classy size. He is correct though in the fact that these aren't impossible to get but there are prerequisite. You need a relationship with an AD and not be in a rush. I was on the waitlist for about 6-7 months before I got a call that they have 1 for me to purchase
Trying to lay blame on only one entity when all three entities (Rolex, AD's, and Grey) benefit from this perception of scarcity is ridiculous. They all know EXACTLY what is happening, and they all benefit. What incentive do any of them have to change the current situation? Absolutely none. The only people who are effected are the consumers. Period. I actually blame Rolex and the AD's MORE than I blame the flippers.
I agree. The grey market has no ties to Rolex and can’t really be blamed. The grey market is literally just the free market operating. Rolex and the ADs are primarily to blame. Then the sad people that are actually paying double MSRP and playing the ‘AD games’. After them I’d probably blame flippers
@@omarion07 Grey sellers are simply asking prices that people pay, reflecting the free market. It's not nice to see but truthfully they are the last to blame. Flipping/scalping can be a scummy practice, but not too much you can do about it if there are suckers that are willing to pay 200%, and Rolex and the ADs that are actually enabling this crazy frenzy to begin with.
Michael Riera So why are so many in the grey market? Because unscrupulous ADs sell to the grey market at massive profits as opposed to selling to the public with restrictive pricing.Why are ADs allowed to continue this practice? Because Rolex allows it as a way to push market prices up, further tightening supply, and make their products all the more desirable. So yes, Rolex is partially to blame. With that said Rolex makes a great watch that ticks so many boxes.
Ahh nah - the cool thing about not getting on the merry-go-round is that the cost of servicing one of these is about four times the price of my cool beater. Love your presentation style though.
I received the 41mm Coral Red OP 6 weeks ago from my AD. And it was actually a very nice experience, even considering the effect of the pandemic. The new OP spends a lot of time on my wrist, just a very well made and fun watch to wear.
I love chronographs above all else. I only view videos about chronographs from YT contributors. The exception is your channel. You present all types in an interesting and informative manner, so much so that my latest purchase is a Dorly automatic with only time and date. An ancient, but beautiful, object with a few problems that I will address some day. Thanks Adrian. Keep up the brilliant work ‼️
I really did not have a problem. I made a few phonecalls, found a family run AD west of London. Put 20% down on what they called a 'Special order'. Three months later I got a call. Picked up a new OP41 at retail. I had no previous history with the AD. If you look around a bit, and are wiling to put your money down, you can easily get one of these. I'm ordering my second one now.
I contacted a dealer a couple of weeks ago regarding a a OP 41mm. I have loyalty with this dealer due to previous Rolex purchase. The AD told me that he will only get upto 8 watches over the next 12mths. He had no choice of which dial colours that he will receive. AD said that I could be waiting 2-4yrs wait for blue or grey champagne dials. I partially agree with you. Whilst grey market dealers play their part in buying up watches and selling at inflated prices. Rolex have ultimate control over watches numbers distributed. They could increase production numbers but they don't. Rolex use the data generated by watches sold on the black to assess demand and how much people will pay for their watches. If they know that people will happily pay £500 more for an Oyster Perpetual or submariner then they will increase their prices because they can see that people will pay it, potentially taking profit away from grey markets dealers.
No. They name Rolex and the stories of people made a fortune by selling their Rolexes create that market’s reaction. No matter how many watches Rolex produces, people and grey dealers still gonna buy all of them and flip. Rolex can just pour all the products into the market, that means they become Breitling. And no one want to become Breitling.
@@HoiDongCuu Breitling is will be a nice watch if they create small size watch. Their size is too big for most people. Don't know why they keep their decision with big size watches.
@@watchman8817 You’re right. There might be a few rogue ADs, but for the most part they simply couldn’t risk the huge (possibly fatal?) damage to their business if they got busted and Rolex kicked them out of the AD network.
@@watchman8817 There are plenty of stories and is even evidence of ADs selling directly to grey market. And even the ones that aren’t, are almost always selling hot models to employees/friends/families, and ‘preferred’ customers, making it almost impossible for random local customer to get their hands on one. All these AD shenanigans are the no.1 issue. And Rolex is also to blame because they’re not really doing anything about it, when they could easily change the way they are sold. They don’t care and like the hype.
I think a good solution would be if you buy a new watch from a grey dealer then there should be a system where you can honestly inform Rolex of your purchase, give Rolex the serial number of the watch you bought and that will allow Rolex to build a database of who is buying from an AD and ban them from further purchases, what do you think???
Great review video as always Adrian. Thank You! And an interesting rant (with option to skip LOL). I am a watch dealer - but not grey market dealer. I don’t deal with new watches, preferring to buy and sell older models. I don’t enjoy the AD / Flipper / Grey dealer buying and selling dance. However - I hope you don’t mind me having the audacity to share my view. 1. Rolex make a fair amount of watches. Sure there is scarcity and demand but what fun would our watch be without it? Imagine everyone being able to buy whatever Rolex they wanted and everyone had the same ones with no fun purchase story to tell. 2. AD’s (the people responsible for selling new watches to people) make it difficult and uncomfortable for the everyman to buy a watch and they pick and choose who they sell to based on their spend and relationships. But they have limited stock to sell and huge list of people waiting to buy. 3. this process encourages flippers to buy watches they probably don’t want, which isn’t a problem because they know they are going to sell on for a profit in order to maintain their ‘preferred buyer’ status. They know there is demand and scarcity and can make a generous profit (probably without paying any taxes of any sort). 4. They sell to a grey dealer who then sell on for a reasonable profit but have to pay all sorts of taxes and business expenses so the amount left in their pockets is heavily eroded. I see it that the grey market sellers are providing a useful service to the watch community and making it possible the everyman to buy their dream watch, while making a small/fair profit to feed their family. So does 2) and 3) in my example above have a greater impact on what is flowing downstream to the grey market client base than the actual grey dealer sellers themselves? The ADs do make the buying process horribly difficult and the flippers are then selling to grey dealers for high amounts greatly pushing up the prices to the end customers of the grey dealers. I am a 44 year old male. I’ve run several companies. I have travelled the world. I’ve raised children. Ive conducted business with deferent organisations around the world. I’ve walked the streets of big cities and weird places at times when people should be snuggled up in bed. Ive played rugby. I’ve been a semi-pro Thai boxer, winning titles against opponents that are literally trying to knock my block off. Yet with all this life experience under my belt, I still find the feeling of walking through the doors of an AD imposing, intimidating and uncomfortable. Yet I would happily buy from a grey dealer at above retail price just to swerve the AD shop floor.
Great video summary of undoubtedly a great watch, but one oversight. Absolutely the OP 36 or 41 is a great watch for £4-5k, the problem is you can't buy them at that price as no AD has them...Rolex directly control both the supply and the first buying experience and indirectly influence the market price as they are keenly aware of the grey market activity, After all Rolex choose who to sell any watch to first. If they are being sold to grey market dealers then surely that must come from various Rolex ADs' decisions to sell them to the grey market - through a flipper or grey market dealer who wants to make a quick buck - ahead of selling them to direct only to legitimate buyers who want to keep and wear them. There is no meaningful penalty for flipping imposed by Rolex, so Rolex are encouraging flipping. The grey dealers are filling a vacuum created by Rolex.
The ADs keep telling me that they get “one or two per month” and I have to go on a list to be considered to get one. So either Rolex don’t make enough, or the ADs are bulk selling to grey market dealers. Or have I missed something?
@Yorkiepoocharlie agreed. They could stop it easily if they wanted. What I don’t understand is why they don’t just raise their prices by 30-40% and just let people buy from ADs, and take the additional profits, instead of creating a sub-distribution (grey) channel
Thank God I got mine back in 2015. I had no idea scalpers were buying up the entry level OP Rolex models. They are real beauties the oyster perpetuals.
Adrian, I have had a OP 41 blue dial on order since beginning of January from a AD that my family have been dealing with for decades. Trust me I am not on any wait list this thing is just damn hard to get!
![Twenty One Pilots - “The Line” (from Arcane Season 2) [Official Music Video]](http://i.ytimg.com/vi/E2Rj2gQAyPA/mqdefault.jpg)
1. Save up for your watch
2. Go to the AD pick out your model
3. Negotiate a discount off MSRP
4. Be treated as a valued customer
5. Enjoy your new Omega well done!
1. Save up for your first watch.
2. Go to the AD to pick out your model from a catalog.
3. Purchase a Breitling B01 Premier Chronograph at MSRP.
4. Negotiate to be on a wait list for your model.
5. Return 6 months later with your wife and two bottles of 1998 Veuve Clicquot La Grande Dame.
6. Enjoy one of the bottles with your wife and the SA after the purchase of an 18K white gold tennis bracelet.
7. Return 1 year later.
8. Hand AD your credit card as they bring out two glasses of Andre to your display case.
9. Enjoy your new black OP41.
10. Pay off credit card.
@@watchfalcon122 Perfect PBP. I think I know that AD. They usually have the TJ’s Brut Reserve though.
Brilliant!
Number 4 is unheard of in the world of Rolex especially if you don’t have a purchase history
Well said..just picked up my 2021 speedmaster professional, was treated like royalty, and recieved plenty of extras
I like how, at the end, you offered alternatives for different budgets!
I like Rolex but the situation they find themselves in is partly their fault. They spend millions on creating demand and elevating the brand but can’t keep tabs on dodgy practices in their own AD’s ? They are clearly going straight out the back door for brown envelopes at some AD’s and I know people who buy five or six a year including the same watch twice because they are a “preferred client ” and they are clearly flipping them. This puts me right off Rolex as much as I like their watches.
The divide only increases. It’s a vicious circle - the same people get the watches who sell them, make profit and create supply problems....
Exactly. Rolex are of course to blame for shortages because eventually they decide who they're selling the product to.
There is no bigger Swiss watchmaker than them. They have the biggest factories of all the brands out there in Switzerland. None of their watches are hand made. And yet, there still exists scarcity somehow. That's simply because the "grey market problem" is one that Rolex isn't interested in solving. This scarcity makes their watches more desirable. Everyone wants one because they know they're hard to find and you hardly lose money over them. That way, they can rank up the prices at absurd amounts because they know people will buy them. It's an awful vicious circle and it's a problem that, I'm afraid, will be perpetually justifiable (no pun intended) by the brand. They will NEVER make more watches to satisfy their demand because that means losing the million dollars associated with extreme desirability. This scummy practice sadly is the future of Rolex's products and probably other brands as well.
Their watches may be great but as a brand I find Rolex to be one of the most unethical brands in the market; not only in watches but in general. And boy, that's saying something about an industry that's filled with corrupt practices.
@@betog.6229 Guys don't forget how supply and demand work. The real problem here is the customers that blindly pay the Gray market prices. If the demand at those high prices wouldn't be there then you wouldn't have a market. And yes I understand that if you want the watch and can't buy it from an AD you have to go around it. But you would just need to be honest to yourself and realize that the submariner is a nice $8000 watch but a really crapy one for 15K. So yea don't buy them at retail I guess. And see them as a Watch, not as an investment it is meant to fulfill a purpose and that is not to make you money.
Rolex is the most overpriced and unethical watch manufacturer. Their business model is filled with predatory practices, like planned scarcity, their whole goal is to elevate the brand image and it's perceived value, their watches are priced much higher than it's actually worth from a manufacturing standpoint, 90% of the price tag you're paying for brand image, and what's sickening to me is how Rolex customers actually like that and support those shady anti-consumer practices
That's why I would get an Omega Seamaster over a Submariner anytime, Omega is a much more honest brand than Rolex. And my only divers watch is a Blancpain, the OG divers watch with heavy horology background and heritage, and it costed 10x less what a new Submariner costs
“Can’t keep tabs on dodgy practices of their own AD’s”.... nailed it. That and the fact they foster this by not keeping supply nearly up with demand.
I've got a 36mm white grape (i.e. gold) dial. I've worn it every day for the last year. It has a wonderful 60's vibe and charm. I'm still so in love with it.
That's a great watch...but not one that is spiking in the OP range. The gilt dial current model...even that one...is spiking well above MSRP. :(
@@tendrams White grape is going up..consider above 7 k USD for a used one
It's not just the grey market dealers, it's who sells the watches to them in the first place. They are not just showing up in the secondary market, someone within the AD world is actively participating in this. So no matter if it's Rolex or Rolex AD's, someone at that level is at the very least encouraging this. I would love to add this watch as a daily wearer along with my Seamaster and Speedmaster, but I just can't stomach the bended knee required to work with an AD, and you're right, they are not worth what the secondary market charges for them.
literally the news of chicago area rolex AD got caught selling to gray market was released a few weeks ago.
@@jeffrendered3564 That's the game. Sell to a grey market dealer, move a bunch of inventory, get more watches from Rolex. Sell some to your "regular" customers but keep feeding the grey market. If Rolex is not orchestrating this they are at least aware of it and are doing nothing to stop it.
@@jeffrendered3564 It also helps them steadily increase the SRP using the grey-market as a point of relativity.
True. Here re some considerations on the matter: api.watchville.co/v2/posts/61605/click
@@alessandrobottero6544 thank you for sharing this info #rolex
I got mine (OP41 bright blue) 2 weeks ago. I love it. Wait was about 2.5 months. AD told me to expect it in the spring of next year so I was pleasantly surprised when I got the call earlier this month.
The 5mm quick adjust is everything. It makes me hate my other bracelets/straps.
Great video!
Lucky ! I waited 1.5 years for my
Green dial. I total agree about the quick adjust. This is definitely the best bracelet I have ever worn
Which watch shop did you get it from?
I wanted to buy a Rolex, went to multiple ADs to be treated like shit. Eventually, I bought an Omega Globemaster. Never have been happier.
You found a Omega dealer who dont sell Rolex then?
Should buy omega at a Rolex dealer and get on list for a Rolex and gettin` make som money!
Nice choice!
I was turned down for a Batman. Then turned down for an Aquanaut. After being rejected by the AD for a Rolex, I had nothing to lose.
Don’t kid yourself
@@jaybee1196 Everyone is turned down for a Patek lol.
I believe the problem stems from Rolex. They have worked their brilliance by manufacturing demand, while implementing a scarcity business model - resulting in appreciated market value. Further down the supply chain you happen to have middleman gray dealers who have inserted themselves between ADs and customers. Simply put this is where you have the most delta to make money
Great vid, love the intro music too.
Regarding the shortage, Rolex certainly don’t do much to stop their trusted dealers from selling the watches out of the back door to Gary from Watchfinder, or Tequin from Hatton Garden. They must be getting something out of it. Publicity from faux scarcity I presume.
Ultimately the watch racket is more carny than the fucking circus.
The Rolex that always hit the sweet spot for me was the 36mm OP with the deep blue dial with 3, 6, 9 Arabic numerals, 116000. The size, colour, clean dial (no date), just somehow spells perfection to me. Sad that it is hardly ever reviewed.
At various points over the years since 2002, I passed on getting the 36mm Explorer for one reason or another. In 2020 I finally bought the OP 36 116000 with the blue Explorer dial. For me it was better than the Explorer ever was. The 3, 6, and 9 are lumed, the bracelet is the much nicer modern style, the blue sunburst dial is gorgeous and more interesting to look at, and the domed bezel looks nicer to me than the flat bezel on the Explorer. My current AD got me an EZLink extension for it last year, which makes it even better. I love it and will never let it go. Funny thing is I got mine pre-owned, right before the dial was discontinued, and right before the secondary market insanity had trickled down to this model. I actually got it for about 15% less than AD retail at the time and it was a full kit and mint. Today the prices for these are just absurd. I don't think they are a good value at secondary prices but they are/were a fantastic watch at original MSRP or below.👍
The 39mm white is my fave OP, but of the new batch, the 36mm green is fire!
Had a chance to purchase the white 39 OP and passed as I thought it was something going to be in the catalogue for a long while. Boy was I wrong. If you got one, good on you. Very low production as they were only on sale for I think less than two years.
@@Billeh556 I was on the list for a 39mm with the rhodium dial but it then got discontinued unfortunately :(
39 white is the goat OP
@@justinh.1773 so annoying. Sorry to hear.
I managed to get a 39mm white in Japan, I walked into a department store and against all hope they had one in stock so I bought it immediately. It is a timeless classic, the perfect size with an off-white dial that changes in the light, and I will be wearing it in 30 years.
The AD’s knowingly selling watches to flippers is the heart of the problem.
It is THE problem
My AD never knowingly sells to someone who will flip it. They also make it clear, if you flip the watch, you won't get another.
That’s it. 4K is a good price but double that isn’t.
Rolex needs to manage their ADs better. If they get wind that they’re flipping, then they take away their AD status.
@@milsub59 No, the real problem is that grey dealers are getting these Rolexes from ADs before the end customer. Adrian in the video is also missing the point. There are thousands of Rolex watches in the grey market, so how's that possible if they're not in stock? Yet they are available on the grey market.
I'm biased but the 36mm looks so good. Nice and understated.
I really want to get the green 36mm in April but worried the AD won’t have it in stock. I’ve even been told that you have to have a relationship with Rolex for you to purchase a watch.
Yes. I think that green one is just perfect!
@@jayafc1785 Jay, I can't do all that crap just for a bleedin' watch. Thanks to watching Bark&Jack, two years ago I bought a 36mm Rolex Explorer 14270 used. Condition like new and paid £3100. P/Xd it for a 114270 and gave extra £400. Looks really nice, sits perfect on my little wrist and is so comfortable. My perfect every day watch and no chance of losing any money. :-)
@@jharris947 that’s a great buy.
Well done!
So does the Tudor Black Bay 36 or 41
My personal fav. is the 36mm "tiffany" blue. I know that the sunburst blue, silver and black dial are the easiest to get from an AD, then the yellow and green, coral red and the hardest ones are the candy pink and the "tiffany" blue.
Then perhaps Rolex AD should screen a bit more to whom they sell. Also. A well known AD in London has been sending watches out of the country. VAT free sales to the gulf!
ADs should simply sell to local customers and that’s it. AD shenanigans is what’s contributing to the issues.
Its the dealer's fault, he's clueless
My favorite is the "bright blue" dial. I know you prefer 36mm, but the 41mm does also look great on your wrist. I'm sure it would look even better on my 18.4cm wrist. I was kind of wondering, so it's good to see the size comparison between the two.
Nope 41mm look like a clock.
@@challenger516if you are like 1.70m tall, than yes.
If the Grey dealers are the problem, where are they getting their stock from?. The problem is the AD and Rolex themselves. Having to spend £10's of thousand to be given the opportunity to buy one of their hugely over priced watches. No thanks.
The problem is Rolex (for being indifferent to the situation) and AD for abusing the stock they receive!
I agree it seems weird to blame the greys. If people weren’t buying these watches down at the AD and then damn well flipping them the very next day, the grey dudes just wouldn’t be getting the stock coming to them. (Well okay, there might be a very few rogue ADs selling out of the back door straight to the grey market, but I’m certain that’s actually pretty rare.) No, it is greedy sleaze-balls in shabby raincoats who are to blame.
@@j.burgess4459 It's more than a few AD's maybe not the majority but more then when expects.
They game is up. Everyone jumped ship to Omega (and others brands) that actually have goods in stock. The Rolex crown will fall.
The problem are the idiots at the end of the chain willing to pay 120% over retail for the watches thinking they are making an investment.
Adrian its not the grey market that's caused the problem it's Rolex turning a blind eye to the AD's selling watches out the back door to grey market sellers that's the problem.
What should they do lol ? Send million of spies to monitor each single worker all around the globe !m?
Just my opinion mate, but when you shared a side by side still shot of both the 36 and the 41 on your wrist (hand in pocket), I thought the 41 looked perfect on you for size as well as color. Seriously. That 41 Blue OP suits you.
I think 38-39mm would be perfect for him
I didnt think either looked bad but the 39 wud hav been perfect.
Totally agree. A 36 mm looks quite small on a man‘s wrist. I would recommend the 41 version.
@@PB-cx7wf i personally dont mind small watches. I think they always look smaller to your own eye compared to what other people see.
I'll wear anything from 30mm upto 40mm. I used to own a clutch of 40+mm watches but tastes changed and sold them off. 40mm is my new cutoff. I own a little gold vintage cartier tank that i wear a lot. Thats only 23x30mm. It did feel very small at first but after a couple of days felt fine and i love it. ive got a little 33mm round gold plated tissot moonphase too. My two biggest watches currently are a 40mm CW trident and a 39.5mm omega planet ocean.
I bought what must have been one of the last remaining white dial 36mm OPs from an AD before Xmas. I wanted the updated specs of the new OP but the aesthetics of discontinued white dial trumps specs. I also love the numerals at the 5 min markers which give it a bit more of a casual look than the new version. Was first drawn to the OP due to a great vid you made of the 114200 white dial a few years ago.
It's not wholly the fault of the grey dealers, it's also the fault of the authorised dealers for their dodgy selling practices: bundling, preferred clients etc.
One of the big reasons for preferred clients though is they try to get better track of buys who won't just get on the flipping train. There are a lot of people right now like that.
Yeah, if Rolex supplied more watches there would be no grey market.
@@F-Tier_Physique that's just not true. Right now Rolex makes a TON of watches. The problem is flippers and grey market dealers buy all the watches as soon as they come in. You can't say, "if they just made more watches" because they've been making more watches year on year for a LONG time.
Amen, well said.
You’ve hit the nail on the head. Very true!
Thanks so much for making this video. You clarified two important questions for me lately about my next purchase: case size, and avoiding Rolex like the plague because of the buying process/“shortage.” Plus, I had never ever looked at the OP36 in green for myself, and now I’m seriously considering it. I’ll probably reach out to my local AD about it. Keep up the good work.
I got a green in 41 it’s an awesome watch!! Camera does not do it justice and in every light the green looks differnt from very bright and vibrant to darker and almost black
I got that exact 41mm blue a week after the release. I got super lucky.
I love it. It’s a fantastic watch.
Btw mine kept within 1 second in three weeks.
I got the 41, but honestly 36 would have been ideal.
I can’t believe the OP has become so hard to get. I think it’s just pure Rolex hype. People are getting into “any Rolex at all cost”.
Indeed, Omega is making great watches and most are available from an AD boutique at a discount. The Aqua Terra is a great daily watch that is largely overlooked.
Nobody wants a omega, they’re trash compared to Rolex.
Hear hear!! (for the rant) 👍
Thanks for watching Oisin. We still need to do something. 👍🏻
@@BarkandJack Sure thing. 😎
@ Come, come, Oisin: you are a preferred client at your AD in Venice, aren’t you? So the grey market can, as the Italians say, andere vanculo! 😉
Oisin plays the rolex game perfectly, and that's not a criticism, that's the way of the world. If I was an AD and a particular young, wine loving Irishman kept spending money in my store, would I save Daytonas, subs etc for him... Of course I would!
Is it right...I would rather see it go to a scruffy bass player ( no offence 😂) than a flipper.
Guys, get a collaboration going.
You could even include the Scottish Herberts 🤔
It would be great too see you both do something, maybe Lenny as well 😂😂
Thank you for backing 36mm watches!👍 38-40mm is my sweet spot, but when I put on one of my 36mm, it just feels better than a 42+. Class and comfort FTW!
I just love my day date 36.
I'm not a big guy at all. So the 36 does very well for me. If I was to wear a 40mm day date yellow gold with my small wrist. I might as well put on a clown costume and walk up and down Broadway all day.
I honestly preferred the colours of the previous oyster perpetuals, i thought that red grape dial was just gorgeous
Would be great if they reissued the white dial as an OP41
But the koral red one is goat
@@feuerwerkisttoll2935 And the green and yellow
I thought I was the only one! That rhodium blue dial last year was mwah!!! They never should of changed it
Rolex could fix the issue by selling direct. While they still use the antiquated AD model, they're just as complicit in these shortages.
Rolex LOVES the fact that certain models sell for more than retail on the secondary market.
Kinda like:
Porsche and Ferrari limited models
Spyderco and their @#$%ing "Sprint Runs"
OP 39 white is a timeless classic
Yup. I love mine
Yeah all of sudden people want OP’s since everything else is not available.
Agreed, it’s the perfect watch!
@@mjc1972a unless you need to know the date lol
@@mrbacchus6127 This is very true, but for me, a date window spoils the symmetry - if you want something that does anything other than tells the time, it’s not the watch for you! Its perfection is born out of simplicity!! :-)
As an alternative, I recommend the Seiko Alpinist SPB155j1.
38mm diameter
6R35 movement with 70hr power reserve
Seiko Alpinist is a hell of a watch. I am lucky enough to own an Alpinist and a OP 41. Both in green
Love the OP, but coming back to the part of the Grey Dealers, who is selling to them? Isnt it the ADs? So doesnt that means its the ADs who is selling to the grey thats making the problem? Or actually the greys gets their sources from flippers who gets from the ADs.... so it seems the grey isnt the problem? But those who holds the supply who causes it? (The ADs who sells to greys and the flippers who can get from the ADs)
I saw a video, the young guy lives in the UAE. The kid had the nerve to do a video. The guy said he called 100 ADs around the world. Found the new GMT he wanted in new York. The guy gave the AD his credit card. Flew to NY. Picked up the watch and flew home saying he did pay the duty.
This was all on video.
These ADs are not all that honest when the watch goes out the back door for a thousand dollar extra surcharge.
@@waynesilva3129ADs don’t reveal inventory over the phone tho
I think it would be very nice to see a review on the 34mm OP and I'll tell you why. The 34mmm version watch is amazing and deserves much more attention from watch people and for so many reasons. First, case shape and proportions are really distinct due to relatavely shorter lugs compared to 36 and 41 OP and it's somehow cushionlike, really beautiful. About the dial, it has single indexes at 3,6 and 9, giving it a more symmetrical look compared to the bigger versions with double markers. As for the size, most ppl avoid the 34 OP because they suppose it's a ladies only size watch and this is not the case. I can assure you that It really feels bigger, especially this 2021 release. In the wrist it looks and feels like a vintage 36mm Datejust 1601 or 16014. I have a small-medium wrist and it fits just perfect. The factory chose this very watch to reintroduce the so-called Sylox hair spring, first seen in the pearlmaster datejust model if my memory serves me well. It would make no sense doing this for a one year-only model again so I believe the Sylox hair spring technology is here to stay and will be gradually adopted in other models in the near future. I'd love to see this case shape and this dial index configuration in the OP 36 and 39. It would be a smart move. Let's wait and see. Love your videos, man. Please keep uploading!!! Cheers.
I agree with you, Junior Gallo. Being a small frame man with a small wrist, I wear a 1976 Rolex Oyster Perpetual that keeps amazing accurate time within the 0-4 seconds per 24 hours as required to be a certified chronometer. Sincere wishes for a joyful holiday season. ✨
@@krokodyl1927 Oh, man thanks for the very kind feedback. I also have a 1005 OP 1965, the year they transitioned from 1560 to 1570 movement, engine turned gold bezel, extremely accurate. It's a nice do-it-all 34mm watch. Best wishes, man!
@@juniorgallo8786I have a smaller wrist and I love a 34 air king. These 41 would not work for me. I don't like a big bulky watch.
I waited a year for my OP39 and despite regularly contacting the AD to see how supply was looking and getting no honest answers I found it in the AD's shop window out of chance. I still bought it but it basically confirmed they throw expressions of interest in the bin from clients with no purchase history even for entry level watches.
That’s rude
@@nintendokings the manager apologised after I emailed him about it. Prob def not getting anymore Rolex's off them now. I can understand why their sales staff are dismissive of new customers but they are extremely unprofessional at times. This AD has two stores locally, I asked in the beutique of they had any in stock or coming in soon and they said no. Walked 5 minutes to their other store and it was in the window. The sales assistant who does not even specialise in Rolex then picked up the commission.
Glad to see a Halios shoutout. My pastel blue Seaforth gets a ton of wrist time and always puts a smile on my face when I look at it.
Was thinking the same! I have 3 of which the Bahama yellow is off the scale. 💛
You lucky dog. I got into watches too late to snag one up.
Was able to convince an AD that I genuinely wanted a Rolex to wear. That's how I got my Explorer in November. Reached back out in Feburary and asked them to add me to the wait list for a sub date or no date. They said I could come in and try one that's on hold on but adding to the waitlist would be pointless as they're over a year out waitlist. Hate to say it man while grey market dealers are a component I think a bigger issue is the ADs and Rolex supply.
Congrats on the explorer but You should of said a year is fine and jumped on the list. If they call you in a year and you don’t want it anymore you can let them know but at least that way you would have the option
how did you genuinely convince them?
@@willyuan1 visited 5 times over the span of a month. Chatted with each associate to get to know them by name and explained a story of why I wanted the specific watch and loved Rolex as a brand. Also told them maybe in the future I'd buy my spouse a watch.
The green 36 OP looks pretty sweet, as it doesn't jump out at you as much as the other colours do, it's more subtle. I have heard a lot of people thinking that they would like to see the Coral Red OP in person because that red probably looks awesome! Rolex is out of my budget, for now, that's why I dream of getting a Tudor Black Bay 36 someday.
I have a OP 41 in green it’s an awesome
Watch and like you said it’s versatile but a black bay is going to scratch a lot of the itch for sure
I actually had to pause the video I was laughing so hard at this episode's unapologetic shameless plug. Well done, haha!
Haha. Thanks mate.
Yep, I also LOL’d 😂
Hendersons Horology I know! Adrian's funnier than Fat Boi at the minute!
I actually enjoy the shameless plugs. I know it’s coming and I like to see if I can tell when it’s about to happen. The one in this video was a complete surprise. He used to just mention a strap and you’d know. That one was out of left field. Well played indeed!
@@rickfanning5647 oh believe me, I agree, otherwise I wouldn't have poked fun at it.
So happy that you are giving so much love to Omega lately! I love Rolex, I want to own one but Omega is amazing and available!
Great video Adrian. Totally agree regarding size. I wear my dad’s 6694 Precision and that’s 34mm. Loved the green dial. In 36. That would be my choice.
Well said Adrian.
3:47
They aren't a complex watch company,
they aren't good at making complications.
They also aren't really a high finish watch company,
they just make *solid watches* .
And that's exactly what this range is.
I think they made a mistake losing the white, personally. That said, I love the yellow.
White will come very soon, it re-markets the whole line when nee options become available. They did this with the 114300
@Markus in all fairness, I'd happily take a Datejust instead of an OP anyway.
One of your older videos is the reason I own a black dial OP39. Best decision ever.
I love my Aqua Terra, also just bought a Datejust, but I agree, simple perfection is what Rolex excell at.
The OP 41 is NOT really 41mm in diameter- it's 39.52 compared to the old OP 39 of 39.08mm. The difference is perhaps noticeable in the watch face. The OP41 is 1mm larger there. So long story short... it is why the new watch looks so damn nice
For once I totally disagree with you. I fully believe Rolex is causing the shortage and it is actually their policy now that ADs only sell hot models to the most loyal customers. If Rolex didn't want grey dealers getting these hot watches they would definitely be able to control this. In my opinion I think this is due to the abundance of watch brands in the market and the rise of the Apple watch. Rolex has shifted their business model to exclusivity. They did not forget what happened in the quartz crisis.
I agree with you completely. They grey market is getting their watches from somewhere, and while I am sure there is shady shit going on in some places but for the most part it’s the “preferred customers” who also buys a lot more watches and jewelry simply selling the watches they are offered. The market price is what it is. Rolex allocates watches. Preferred customers flip them. Grey market sales them. And if I had to sale I would sale to grey market because it’s safe. If I had wanted to buy then I would buy at market price. From grey market because it’s safe. My AD is cool but I know they are put in a hard spot due to the demand.
100% agree, the only reason grey market dealers can get hold of these watches is if tman AD sells to them. Rolex tightly controls its dealer network so I can't believe they are unaware of the issue & the apparent preferred client policy!
How do you think Rolex could control their hot watches from getting into the hands of the grey dealers?
@@joseperez6613 You know yourself how hot Rolex is. You may also know how much money Rolex products make ADs! If Rolex even hinted about pulling their dealership license to sell Rolex, I guarantee you that it would put an abrupt end to any grey dealership relationship the AD had.
Been on the waiting list at Goldsmiths for this watch for almost a year. No email or phone call but they’re readily available on eBay and independent resellers. I hate the grey market. I’d rather buy a secondhand or vintage Rolex from a jeweller than be taken for a fool.
They won’t sell to you if you’ve never brought from them before.
@@carcarroom And how do I buy from them if they won’t sell to me?
I was just able to get a OP 41 from an AD with no purchase history. It took 1.5 years. Have you been checking in with them ?
@@carcarroom that’s the catch 22 that’s hard to beat but it’s possible.
I believe the problem is not with Rolex itself but rather it’s with the AD’s themselves. I walk into my AD and I’m told by one customer assistant wearing a Pepsi GMT and another wearing a Batman GMT that essentially, even having bought two Rolex’s from them previously, that there is no sign of me getting a Submariner. If you work at an AD or you know someone that does you’ve a chance at getting a hot model. If you spend a ton of money on other pieces then possibly you might buy yourself into a good position but I honestly think you’re talking tens of thousands to do that. Other than that, grey market is the only real option.
@@whereRbearsTeeth 😂😂😂
@@whereRbearsTeeth but you acknowledge a bunch of them are corrupt. Which is the issue
@@whereRbearsTeeth get out dude lol you may be willing to play lapdog for any dealer that will have you but I’m not. I should be able to walk right into a Dallas AD and get what I want. Period
@@whereRbearsTeeth You have no fucking idea what you're talking about
My friend got a sub after 2 month on waiting list (although he did buy an omega from them too)
I love them! I’ve been noticing them in Vogue magazines and I think I want it as a milestone for getting out of the military. I’m between the turquoise and yellow dials, sort of a Tiffany’s vs Veuve Clicquot moment. A bit annoyed finding out you can’t just waltz in a buy one but I guess I won’t mind playing the waiting game, I’d like to think I come off sincere too so they won’t think I’m a scalper
I got for that!! I love it.
How much of a problem can the grey market be if they make 1 million watches per year and 1200 of one of the most popular ranges are on the grey market?
Its a numbers thing. Yes they make about 1 million watches a year BUT only about 200,000 are the desirable steel sports models. Being really crude - that's spread across around 10-12 models, so, again crudely, that's something like 5000-25000 watches in each model a year (less for daytonas, more for OPs). So, that means a minimum of 5%, perhaps as high as 20% of production is skimming off the top. Thats definitely enough to effect the market and drive the scarcity people are reporting.
But the profit margin on steel models is massively less so why would they make more, all their watches sell (including the 18k and diamond models) so surely as a brand they are doing really well.
The problem for us, is that as watch geeks we have an inflated sense of worth in the market and expect ADs to respect us. But they just respect money
@@PeteMcConvill I reckon your figures are right , Pete. I don’t know how this started, but I think we are firmly locked in a vicious circle here? If AD-buyers can make an easy profit by quickly flipping a particular reference, then a certain percentage of them will do so. This makes it harder for non-flippers to get the reference at the AD, thereby boosting the grey market premium, which in turn motivates even more people to flip..... It’s a hell of a situation, really.
Spot on, I am so pleased with the Green it just works. But 41mm is the right size as it wears smaller.
Green OP is 🔥
Spot on! I agree with everything you said. Rolex OP watches are excellent timepieces but not at grey market prices. Thanks for another great video.
Wearing a Rolex GMT since 1967. I just watch the buyers that need a Rolex
And are running around like their is on fire.
The Oyster Perpetuals announced this year at Watches & Wonders with the colorful dials are great daily wearers. The $4,000 price is perfect, but unfortunately there are none to be purchased at the AD. Rolex could shift production to make more units available for new customers, but I do not see this happening. I agree with Adrian that the gray market price is outrageous for a straight forward time piece, so I am using my money to buy other brands that are reasonably priced. Maybe one day in 2022 or 2023 this will all change due to some unforeseen event.
The problem isn't the grey dealers as much as people who buy from the grey dealers. If people stop buying over-priced grey market watches and wait it out then there will be no more grey market. PS5 is having the same problem right now.
If enough people stop being so desperate to buy from the gray market. Then they will go away.
Came back to this video after my AD called up and let me know that a 36mm OP in green is finally available! Watching this video again brought a coffee analogy to mind to describe this watch (because this is what your channel is all about), the Oyster Perpetual is like the espresso of the Rolex world. The pure essence of what a Rolex is - a solidly built timepiece that is going to last you a lifetime, everything you need in a watch, nothing you don't.
I sold my Rolex 3 years ago. Never regretted it. Do you guys know every service can cost 750 €? I love the omega constellation with the grey dial.
I agree with you on the simplicity! That’s what I love too.
And this is why I got me a 124060 Submariner No Date. I was so glad when I received the call from my AD.
The new Sub has auch better dimensions and wears so perfectly on the wrist. In my opinion better than 41 Datejust.
Love your videos!
The 39 was the killer size for this, shame they discontinued it, but I think that 41 looked better on your wrist than the 36. The lug to lug is only 47mm which is the key dimension, it’s not oversized at all and has a real sporty edge.
I’m actually the “41” measures 39.5 mm
The 41mm is very similar in size to the 39mm (no, it isn't 2mm different). You'll have to decide if the double batons are a good look or if they ruined the dial trying to bling it up. The white dial is also different. The new white dial is... blinged up as well. It's like somebody working at Rolex forgot where they work.
Just got the silver 34mm for my girlfriend at the Rolex AD, last weekend (it is gorgeous) and the gal asked me if I wanted her to call me when the 41 came in. I said yes please. That was my first time at a Rolex AD. It was an excellent experience and I am confident that, with monthly visits to check in, the salesperson will get me the OP41. Incredible customer service from all of the shop personnel. It's a unique circumstance but I don't mind waiting a few months, it's such a pretty watch.
Love the new OPs, with the beautifully symmetrical dial layout and of course the upgraded movement. The silver and gold two tone is a superbly executed nod to the archives. The simplicity and cleaness of the 39mm 114300 is so damn hot though...shame they are now going for crazy money.
the 39MM is the GOAT of all of them
I bought a 114300 from the AD 6 years ago with a 10% discount
amazing, but that's how it used to be. most models you would get a 10% discount on retail. wear it in good health, if you still have it. @@augustojoseramonpinochetug5235
0:50 that’s why I always gets the reps of my grail watch when I am waiting for the call, wear it for a while to make sure if it suits me or not and am I truly loving it.
If I love the reps of it, I am sure I will love the gen even more. Using this method, usually when the call arrives, I have already made my decision.
Absolutely love the OP36. I have the silver dial version and it's magic how it changes colour in different light settings. Agree in regards to it's absolutely possible to get one. Just be genuine with your AD and they will sort you out. I waited less than a month on mine.
Seems 36 is more readily available than 41.
Less than a month, did you first buy all the old stock of every watch they had?
Tried 2 AD's. One said no chance ever. the other said you can go on the list but theres over 20 in front waiting..So basically the greys have wrapped the market up for these but I do see a kick back from asking price to what buyers are willing to pay so small comfort
Just got myself the 41, love it. Adrian, keep up the incredible work, have always loved your approach to RUclips.
Hi how long you had to wait to get one the Oyster perpetual
Joined Register of interest list with local AD in December 2020 for black dial OP 41 and had the call in January to click and collect to buy it, bought it and very happy, wrist is 7.25 inch and the 41 fits just right, the black dial is very clear and legible, black dial with never be out of style.
The green dial is an absolute winner, so gorgeous. The best among the bunch, suits boys ladies and gents.
1000% lucky enough to have picked one of those bad boys up ☝️
Got mine, a blue 36mm OP from the AD a couple of days ago. Ordered it last year and visited them once since then. So these stories about them being utterly unattainable, are just that, stories. ⌚
Thank you Adrian. The OP (along with Aqua Terra) has been at the top of my list for a while. It's just such a shame that I can't walk into an AD and try a few on and actually buy one for the price It's supposed to sell at... love the blue
I have the same conundrum with these two watches.which do I really want?
@@Meandmyc63 Aqua terra has higher water resistance and you can buy one at a discount..... but then again, maybe trying hard to get an op (36 or 41) may be worth it in the end. I love the blue dial, but would consider black, silver and green...
Also note that the 41mm is actually 39.5mm apparently.... so both sizes are great...
I do worry that the 100m water resist isn't enough if I want this as a daily go anywhere watch. Which is why aqua terra may win it in the end. And you can find them in the shop! I don't know if I have the patience to beg for a Rolex
@@Valera_Scotland I think if you compare the two specs the Aqua Terra beats it hands down. Display case back,better movement,more water resistance,more character with the dial, a date, also the option to have it on bracelet or rubber. I'm looking at the 38mm. But the OP 36 in black is starting to pull me in
@@Meandmyc63 good summary.... I'm not that keen on see through case backs to be honest, but on rubber, the 38mm may be a great option....I put my hamilton khaki 38mm auto on a leather strap, as I find straps more comfortable than bracelets... so maybe aqua terra 38mm blue on rubber..... oh yes
100 % agree with you .
The simplicity of these watches. With a suite or jeans cannot go wrong.
I purchased my OP39mm with the blue sunburst dial in 2017. I still cannot understand why Rolex discontinued that model after such a short production run. Every review I read about the 39mm was enthusiastic about it, and justifiably so. Apparently, it has become a collectors item because of that short production period.
look what they did with the new OPs. i‘m so frustrated
The 41 still have the same diameter of 39 😅
@@baraabayoumi5509 But they have the Seiko double batons
Had a 36 OP and now have a 41 OP......prefer the 41mm, it’s all in the mind in terms of size, however, if the majority of watches within your collection are 40+ it’s so hard to get used to the 36 when it’s not been on the wrist for a while. 41 sits in perfect size wise with others in my collection. I went for the black OP. It’ll age well.....
Nah unless your wrist is 7.5 inches and up, 41mm will always look like a clock on your wrist.
The best plug I’ve ever seen!!
🙌🏻🤣
Brilliant
I have a birth year 34mm OP Date that I wear weekly and recently purchased a Black Bay 36 Blue Dial to see how hard on the smooth bezel I will be. Neither seem overly small on my 7 inch wrist. I want an Explorer but don’t want to drop the cash on it if I won’t wear it because I scratch the bezel every other day. So I got the BB 36mm for a trial run and I love it’s simplicity much like Adrian describes in the video. A well made time only watch is an under appreciated simple pleasure.
And I also know I will not be getting an Explorer soon because my BB has two scratches on the bezel in two months and I’m already babying it. If I buy a Rolex safe queen it will not be an Explorer.
love the "tiffany bleu", the red is also nice. Normally they should be easy to get but because of the hype now they are almost unobtainable. Shame. Perfect video again Adrian.
Recently purchased a 36mm Blue OP. 36mm is such a classy size. He is correct though in the fact that these aren't impossible to get but there are prerequisite. You need a relationship with an AD and not be in a rush. I was on the waitlist for about 6-7 months before I got a call that they have 1 for me to purchase
Silver 41 on my wrist since December love it and paid retail too!😍👌🏼
That green dial OP 36mm is really nice. I have noticed quite a few green dials lately from different companies. Is green the new blue?
Green is the new blue unless it’s light blue because light blue is the new green
Trying to lay blame on only one entity when all three entities (Rolex, AD's, and Grey) benefit from this perception of scarcity is ridiculous. They all know EXACTLY what is happening, and they all benefit. What incentive do any of them have to change the current situation? Absolutely none. The only people who are effected are the consumers. Period. I actually blame Rolex and the AD's MORE than I blame the flippers.
I agree. The grey market has no ties to Rolex and can’t really be blamed. The grey market is literally just the free market operating. Rolex and the ADs are primarily to blame. Then the sad people that are actually paying double MSRP and playing the ‘AD games’. After them I’d probably blame flippers
@@nintendokings so you see no issues with flipping or grey markets charging up to 100% over retail price? 🤔
@@omarion07 Grey sellers are simply asking prices that people pay, reflecting the free market. It's not nice to see but truthfully they are the last to blame. Flipping/scalping can be a scummy practice, but not too much you can do about it if there are suckers that are willing to pay 200%, and Rolex and the ADs that are actually enabling this crazy frenzy to begin with.
Michael Riera
So why are so many in the grey market? Because unscrupulous ADs sell to the grey market at massive profits as opposed to selling to the public with restrictive pricing.Why are ADs allowed to continue this practice? Because Rolex allows it as a way to push market prices up, further tightening supply, and make their products all the more desirable. So yes, Rolex is partially to blame. With that said Rolex makes a great watch that ticks so many boxes.
Ahh nah - the cool thing about not getting on the merry-go-round is that the cost of servicing one of these is about four times the price of my cool beater. Love your presentation style though.
I received the 41mm Coral Red OP 6 weeks ago from my AD. And it was actually a very nice experience, even considering the effect of the pandemic. The new OP spends a lot of time on my wrist, just a very well made and fun watch to wear.
I also just got a 41mm OP but a green dial. It’s an awesome watch, congrats on your purchase
just chilling with my morning coffee watching some B&J cheers
I love chronographs above all else. I only view videos about chronographs from YT contributors. The exception is your channel. You present all types in an interesting and informative manner, so much so that my latest purchase is a Dorly automatic with only time and date. An ancient, but beautiful, object with a few problems that I will address some day. Thanks Adrian. Keep up the brilliant work ‼️
"Stock that's in the wrong hands". Well said.
I really did not have a problem. I made a few phonecalls, found a family run AD west of London. Put 20% down on what they called a 'Special order'. Three months later I got a call. Picked up a new OP41 at retail. I had no previous history with the AD. If you look around a bit, and are wiling to put your money down, you can easily get one of these. I'm ordering my second one now.
Watching this on my iPhone - for some reason the dial of the OP41 looks like a dark navy blue. Looks stunning 🤩- too bad navy isn’t available anymore
Dark blue is available... along with black. 👍🇬🇧
Great Video Thanks! I went to Wempe and they said waiting time is „years“ for the explorer. Are they serious? Where can I buy one?
Adrian, you nailed it with the Aqua Terra from Omega as being another option. That, the white dial with grey markers, will be my next watch.
Same here, will go for the chrome dial with blue markers, can't wait 😊👌
I contacted a dealer a couple of weeks ago regarding a a OP 41mm. I have loyalty with this dealer due to previous Rolex purchase. The AD told me that he will only get upto 8 watches over the next 12mths. He had no choice of which dial colours that he will receive. AD said that I could be waiting 2-4yrs wait for blue or grey champagne dials. I partially agree with you. Whilst grey market dealers play their part in buying up watches and selling at inflated prices. Rolex have ultimate control over watches numbers distributed. They could increase production numbers but they don't. Rolex use the data generated by watches sold on the black to assess demand and how much people will pay for their watches. If they know that people will happily pay £500 more for an Oyster Perpetual or submariner then they will increase their prices because they can see that people will pay it, potentially taking profit away from grey markets dealers.
I like simple watches & simple men. That's why I married watch papi.
Adrian, would you go for the green 36mm op, or the new Explorer? Those are pretty much my two options...
Same for me
And whose fault is it? Grey dealers? And how those watches ended up in their hands? Rolex sold them to grey dealers. Rolex ADs.
I really don't believe this to be a valid claim. Too much for an AD to lose. There are games they play for sure, but I doubt this is one.
No. They name Rolex and the stories of people made a fortune by selling their Rolexes create that market’s reaction.
No matter how many watches Rolex produces, people and grey dealers still gonna buy all of them and flip. Rolex can just pour all the products into the market, that means they become Breitling. And no one want to become Breitling.
@@HoiDongCuu Breitling is will be a nice watch if they create small size watch. Their size is too big for most people. Don't know why they keep their decision with big size watches.
@@watchman8817 You’re right. There might be a few rogue ADs, but for the most part they simply couldn’t risk the huge (possibly fatal?) damage to their business if they got busted and Rolex kicked them out of the AD network.
@@watchman8817 There are plenty of stories and is even evidence of ADs selling directly to grey market.
And even the ones that aren’t, are almost always selling hot models to employees/friends/families, and ‘preferred’ customers, making it almost impossible for random local customer to get their hands on one.
All these AD shenanigans are the no.1 issue. And Rolex is also to blame because they’re not really doing anything about it, when they could easily change the way they are sold. They don’t care and like the hype.
I think a good solution would be if you buy a new watch from a grey dealer then there should be a system where you can honestly inform Rolex of your purchase, give Rolex the serial number of the watch you bought and that will allow Rolex to build a database of who is buying from an AD and ban them from further purchases, what do you think???
Tried to buy a matching pair of these for me and my better half. That was 9 months ago. I've given up... Rolex are just not worth the hassle anymore.
I have thought about the same plan and also given up. I only got a candy pink OP31 for my wife.
really frustrating. I won't take part in this nonsense and rather buy a watch from another company.
Just picked up my OP 41 black dial 2 days ago. Waited 15 months, no prior purchase history with the AD.
Great review video as always Adrian. Thank You!
And an interesting rant (with option to skip LOL).
I am a watch dealer - but not grey market dealer. I don’t deal with new watches, preferring to buy and sell older models. I don’t enjoy the AD / Flipper / Grey dealer buying and selling dance.
However - I hope you don’t mind me having the audacity to share my view.
1. Rolex make a fair amount of watches. Sure there is scarcity and demand but what fun would our watch be without it? Imagine everyone being able to buy whatever Rolex they wanted and everyone had the same ones with no fun purchase story to tell.
2. AD’s (the people responsible for selling new watches to people) make it difficult and uncomfortable for the everyman to buy a watch and they pick and choose who they sell to based on their spend and relationships. But they have limited stock to sell and huge list of people waiting to buy.
3. this process encourages flippers to buy watches they probably don’t want, which isn’t a problem because they know they are going to sell on for a profit in order to maintain their ‘preferred buyer’ status. They know there is demand and scarcity and can make a generous profit (probably without paying any taxes of any sort).
4. They sell to a grey dealer who then sell on for a reasonable profit but have to pay all sorts of taxes and business expenses so the amount left in their pockets is heavily eroded.
I see it that the grey market sellers are providing a useful service to the watch community and making it possible the everyman to buy their dream watch, while making a small/fair profit to feed their family.
So does 2) and 3) in my example above have a greater impact on what is flowing downstream to the grey market client base than the actual grey dealer sellers themselves?
The ADs do make the buying process horribly difficult and the flippers are then selling to grey dealers for high amounts greatly pushing up the prices to the end customers of the grey dealers.
I am a 44 year old male. I’ve run several companies. I have travelled the world. I’ve raised children. Ive conducted business with deferent organisations around the world. I’ve walked the streets of big cities and weird places at times when people should be snuggled up in bed. Ive played rugby. I’ve been a semi-pro Thai boxer, winning titles against opponents that are literally trying to knock my block off.
Yet with all this life experience under my belt, I still find the feeling of walking through the doors of an AD imposing, intimidating and uncomfortable. Yet I would happily buy from a grey dealer at above retail price just to swerve the AD shop floor.
Great video summary of undoubtedly a great watch, but one oversight. Absolutely the OP 36 or 41 is a great watch for £4-5k, the problem is you can't buy them at that price as no AD has them...Rolex directly control both the supply and the first buying experience and indirectly influence the market price as they are keenly aware of the grey market activity, After all Rolex choose who to sell any watch to first. If they are being sold to grey market dealers then surely that must come from various Rolex ADs' decisions to sell them to the grey market - through a flipper or grey market dealer who wants to make a quick buck - ahead of selling them to direct only to legitimate buyers who want to keep and wear them. There is no meaningful penalty for flipping imposed by Rolex, so Rolex are encouraging flipping. The grey dealers are filling a vacuum created by Rolex.
The ADs keep telling me that they get “one or two per month” and I have to go on a list to be considered to get one. So either Rolex don’t make enough, or the ADs are bulk selling to grey market dealers. Or have I missed something?
@Yorkiepoocharlie but why? What do they have to gain from not selling me something?
@Yorkiepoocharlie OK thanks. I suspect they’re going straight out the back door with a mark up and in to the hands of grey dealers 😞
@Yorkiepoocharlie agreed. They could stop it easily if they wanted. What I don’t understand is why they don’t just raise their prices by 30-40% and just let people buy from ADs, and take the additional profits, instead of creating a sub-distribution (grey) channel
Thank God I got mine back in 2015.
I had no idea scalpers were buying up the entry level OP Rolex models. They are real beauties the oyster perpetuals.
Adrian, I have had a OP 41 blue dial on order since beginning of January from a AD that my family have been dealing with for decades. Trust me I am not on any wait list this thing is just damn hard to get!
I love your seamless advertising for B&J watch cases!