Demand Generation & Content Strategy For Enterprise Sales [Incl., Case Study + Unexpected Benefit]

Navigating enterprise sales as a startup can seem like a Herculean task. With large incumbents dominating the landscape and changing buyer behaviors, your solution needs to stand out and offer undeniable value. That's exactly what we dive into in this video, tackling the challenges of enterprise sales in the SaaS space and how to overcome them. We'll take you through the essentials of:
- Content creation: Starting with long-form content that provides deep, substantive analysis and learning to repurpose it effectively.
- Content distribution: How to leverage your content to the maximum, whether through social media, trade shows, email newsletters, or your sales team.
- Resource allocation: Building a competent team consisting of marketing, content, and expert resources to implement your strategy.
As an example, we walk through a case study of how these content marketing strategies helped an enterprise SaaS company grow from $1M to $6M in just 2 years, leading to a successful 21M Series A round. Lastly, we explore the unexpected benefits of this approach and how it contributes to product R&D.
Don't forget to drop your thoughts in the comments below, we're eager to hear your feedback and experiences. If you find value in this video, give us a thumbs up and subscribe to our channel for more helpful insights: www.youtube.co...

[@tonydickson2646]

Promo*SM

[@zendoglabs]

Hi Tony - How are things? Not sure if you had a question