What other tips and strategies do you use for your B2B Marketing Program? Have you found that they are more effective or less today? Timestamp 1:14 - My history in B2B Marketing 3:10 - How people's behaviours have changed 4:34 - Changing how we see lead nurturing 5:24 - Why the marketing funnel is flawed 6:22 - The importance of Word of Mouth marketing in B2B 8:05 - Capture Demand 8:42 - Why B2B Marketing is too focused on Capture Demand 9:26 - Creating Demand 10:29 - Example of downloading an ebook from LinkedIn 13:55 - 6 Key elements to Creating Demand 14:56 - Why "Intent" Matters 15:27 - High Intent vs Low Intent 17:40 - Implementing Create and Capture Demand Strategy
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hey man, i love your content and persistence over past years. Really admirable
Great video
This video deserved more views
He will get them, if he deploy a good social media/marketing strategy!
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What other tips and strategies do you use for your B2B Marketing Program? Have you found that they are more effective or less today?
Timestamp
1:14 - My history in B2B Marketing
3:10 - How people's behaviours have changed
4:34 - Changing how we see lead nurturing
5:24 - Why the marketing funnel is flawed
6:22 - The importance of Word of Mouth marketing in B2B
8:05 - Capture Demand
8:42 - Why B2B Marketing is too focused on Capture Demand
9:26 - Creating Demand
10:29 - Example of downloading an ebook from LinkedIn
13:55 - 6 Key elements to Creating Demand
14:56 - Why "Intent" Matters
15:27 - High Intent vs Low Intent
17:40 - Implementing Create and Capture Demand Strategy