![Rafael - Zendog Labs](/img/default-banner.jpg)
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Rafael - Zendog Labs
Швейцария
Добавлен 12 фев 2022
I'm Rafael, Founder & CEO of Zendog Labs.
Our channel is dedicated to sharing insider tips and tricks, as well as real-world case studies about how to find product-market fit, accelerate revenue, and raise venture capital - the three key drivers of growth for startups.
We are a team of proven founders and VCs that raised over $3B in funding from investors like Softbank Vision Fund and Founders Fund, went public on the NASDAQ, and helped hundreds of companies across verticals and regions grow faster.
Whether you're a startup looking to scale, an investor looking to boost returns, or an enterprise looking to leverage the startup game, our channel has the insights you need to succeed.
Our channel is dedicated to sharing insider tips and tricks, as well as real-world case studies about how to find product-market fit, accelerate revenue, and raise venture capital - the three key drivers of growth for startups.
We are a team of proven founders and VCs that raised over $3B in funding from investors like Softbank Vision Fund and Founders Fund, went public on the NASDAQ, and helped hundreds of companies across verticals and regions grow faster.
Whether you're a startup looking to scale, an investor looking to boost returns, or an enterprise looking to leverage the startup game, our channel has the insights you need to succeed.
Upwork Intro - Founder & VC building and executing winning growth strategies
Step right into my Upwork introduction video! If it resonates with you, do me a favor and smash that 'Like' button. Your questions, suggestions, or thoughts? Drop them in the comments-I personally read and reply to them. Here's a quick rundown of what we'll dive into:
0:00 - Hello and welcome to my world!
0:35 - A tour through my hard-earned experience and solid education
4:32 - The real reason why I chose Upwork-no fluff, just facts
5:06 - Our blueprint for successful collaboration-you're going to love this
7:06 - The undeniable reasons why you should partner with me
8:42 - Wrap up and your next step: Get in touch!
Your input is vital to me, so don't hold back in the comments section. And show ...
0:00 - Hello and welcome to my world!
0:35 - A tour through my hard-earned experience and solid education
4:32 - The real reason why I chose Upwork-no fluff, just facts
5:06 - Our blueprint for successful collaboration-you're going to love this
7:06 - The undeniable reasons why you should partner with me
8:42 - Wrap up and your next step: Get in touch!
Your input is vital to me, so don't hold back in the comments section. And show ...
Просмотров: 53
Видео
Top Podcasts for Rising & Veteran Entrepreneurs!🚀🎧 [Start-Up, The Game, B2B Revenue Vitals & more]
Просмотров 53Год назад
Are you an entrepreneur looking for ways to level up your business IQ? This in-depth guide is just for you! We cover key podcasts you should be listening to, whether you're a rising or an established entrepreneur. Podcasts provide a goldmine of information right at your fingertips, from the comfort of your gym, your car, or even on a relaxing walk. 🎧 You're not just getting content, you're gett...
Solution Provider Programs: Why B2B SaaS Companies + Service Providers are Win-Win Partners
Просмотров 36Год назад
Join us for a deep dive into building solution partner programs and unlocking rapid business growth! In this digital whiteboard session, we explore the components, examples, and benefits of establishing successful partner ecosystems. Timestamps: 0:00:00 - Introduction: Implementation and solution partner programs for growth 0:00:26 - Components of a solution provider program: Training, technica...
B2B SaaS Revenue Acceleration Playbook (Near-Term, Mid-Term, & Long-Term Tactics)
Просмотров 68Год назад
In this whiteboard session, we share powerful revenue acceleration strategies for B2B SaaS companies. Whether you're looking to generate more revenue or need a reset for growth, these tactical thoughts and go-to approaches will help you optimize your revenue generation efforts. Join the conversation and share your thoughts in the comments below. Don't forget to like the video and subscribe for ...
How I Build 50+ Top Backlinks Per Month With Featured (ex-Terkel), HB2BW, HARO [50%+ Success Rate!]
Просмотров 786Год назад
Are you struggling to build quality backlinks for your website? Look no further! In this video, we unveil Terkel, the ultimate backlink strategy that will revolutionize your domain authority and drive organic traffic to new heights. Terkel, with its Q&A-based format, outshines the alternatives like HARO, Help a B2B Reporter, Quoted, PressPlugs, and SourceBottle. Join us as we explore the power ...
Go-To-Market Strategy & Launch Plan: Simple AND Effective, In JUST 3 Questions!
Просмотров 168Год назад
In this video, we dive into the world of go-to-market strategies and show you how to create a targeted and effective launch plan. Whether you're a founder, a consultant, or a freelancer, this video is packed with valuable insights to help you simplify your approach and achieve success. Timestamps: 0:00 Introduction 0:37 Why Go-to-Market Strategy Matters 0:58 The Three Key Questions 1:30 Questio...
The Hard Truth About E-Commerce: Unpacking Unit Economics, Venture Capital, And The HARD In HARDware
Просмотров 48Год назад
Dive deep into the world of e-commerce as we unpack the hard truth about unit economics, venture capital, and the challenges faced by businesses in the e-commerce hardware space. Join us as we analyze the numbers, explore the impact of costs on profitability, and discuss why venture capitalists often shy away from e-commerce ventures. Discover strategic tips to navigate this tough landscape and...
Reddit Ads: Pros, Cons, and a Walkthrough of My Ad Manager Account | Boost Your PPC Strategy
Просмотров 3,2 тыс.Год назад
Jump into the world of Reddit ads and discover the pros, cons, and insights from my own ad manager account. In this video, we explore the power of Reddit as a social media platform, its unique subreddit structure, and why it's worth considering for your advertising strategy. Learn how to set up Reddit ads quickly and effectively, targeting specific subreddits and leveraging the platform's low C...
Top Pitch Deck Templates For Startups [YC, Sequoia, TechCrunch, Base Templates & more]
Просмотров 211Год назад
In this digital whiteboard session, we dive deep into the world of pitch deck templates and explore practical examples to help you build a winning pitch deck for your startup. Join us as we analyze the importance of pitch decks in securing venture capital and discuss the challenges startups face in creating effective decks. We provide a comprehensive overview of guided templates and real pitch ...
How & Why: B2B & B2C Market Segmentation [THE Key To A Successful Business - Not Kidding!]
Просмотров 2 тыс.Год назад
Dive into the heart of market segmentation and discover how it's THE key to a successful business. Whether you're in B2B or B2C, this video serves as your guide to understanding the nuances and tapping into the full potential of each segment. We look at sub-segments, including 'small ticket', 'corporate', and 'enterprise' in B2B, and 'retail', 'affluent', and '(U)HNW' in B2C, offering insights ...
Venture Capital Reality: Services Businesses Can’t Raise VC + Common Mistake Startup Founders Make
Просмотров 40Год назад
Join us as we delve into the intricate sphere of venture capital and demystify why services businesses struggle to fit the VC investment mold. This video tackles a prevalent misstep many tech startups unknowingly make - the use of service-centric language that may inadvertently discourage investors. We walk you through the operation models of a diverse array of services industries, including pr...
How Enterprises Can Play The Startup Game: Invest, Acquire, Partner, Build [+ Roivant Case Study]
Просмотров 21Год назад
Every enterprise needs a growth strategy to stay on top of evolving buyer needs, product lifecycles, and investor expectations. One of the most dynamic approaches is to harness the energy and innovation of the startup world. But how can your enterprise take part in this process? In this video, we explore the different models for enterprises to strategically engage with startups, including start...
Build Trust With Customers: Marketplaces, Review Platforms, Thought Leadership, & More [Must-Have!]
Просмотров 16Год назад
In business, trust isn't just a nice-to-have-it's essential. When trust is missing, businesses struggle to attract new clients and risk losing existing ones. So, how do you build and sustain trust? This video explores practical strategies for building trust both outside and inside your organization. From creating a solid web presence, leveraging marketplaces, and review platforms, to demonstrat...
Braving The Storm: Mental Health for Entrepreneurs (& Everyone Else!) - By A Fellow Founder & CEO
Просмотров 30Год назад
Being a founder or leader comes with tremendous pressure. Let's talk about the elephant in the room-mental health. This isn't just about startup founders, but solopreneurs, business leaders, and anyone bringing something new to the world. In this video, we're diving into the harsh realities, the global epidemic of loneliness, and the detrimental impacts on startups. However, it's not all doom a...
Selling On Marketplaces: Propel Your Tech, eCommerce & Services Business To Success
Просмотров 21Год назад
Are marketplaces daunting for your business? Whether you're in technology, eCommerce, or services, learn how to navigate these complex platforms for optimal success. In this guide, we'll unravel the mechanics of marketplaces-covering giants like Amazon, Airbnb, and the App stores. Delve into the benefits and pitfalls, the dynamics, and the key strategies for marketplace success. We'd love to he...
LinkedIn Business Pages: Tricks I Use To Take Company Pages From 0 to 1,000 Followers & More
Просмотров 58Год назад
LinkedIn Business Pages: Tricks I Use To Take Company Pages From 0 to 1,000 Followers & More
Top 1% Freelancer's Deep-Dive Into Upwork, Fiverr, Catalant & TopTal [Updated 2023]
Просмотров 482Год назад
Top 1% Freelancer's Deep-Dive Into Upwork, Fiverr, Catalant & TopTal [Updated 2023]
Why NICHE Conferences, Trade Shows And Events Are KEY For B2B Sales & Marketing
Просмотров 39Год назад
Why NICHE Conferences, Trade Shows And Events Are KEY For B2B Sales & Marketing
Demand Generation & Content Strategy For Enterprise Sales [Incl., Case Study + Unexpected Benefit]
Просмотров 55Год назад
Demand Generation & Content Strategy For Enterprise Sales [Incl., Case Study Unexpected Benefit]
LLMs, Generative AI, Open AI: Hype Or Game-Changer? Key Questions For Builders & Investors!
Просмотров 27Год назад
LLMs, Generative AI, Open AI: Hype Or Game-Changer? Key Questions For Builders & Investors!
Navigating the 2023 Funding Shift For Startups: Strategies For Success
Просмотров 25Год назад
Navigating the 2023 Funding Shift For Startups: Strategies For Success
Mastering Pricing Strategies In 2023 [Updated]: Boost Revenue With This Guide & Upwork Case Study
Просмотров 36Год назад
Mastering Pricing Strategies In 2023 [Updated]: Boost Revenue With This Guide & Upwork Case Study
The Ultimate Product-Market Fit Playbook: Secrets To Startup Success In 2023 [updated]
Просмотров 52Год назад
The Ultimate Product-Market Fit Playbook: Secrets To Startup Success In 2023 [updated]
From North Star To Action Plan: Proprietary Vision-Mission-Strategy-Enabler Framework Explained
Просмотров 68Год назад
From North Star To Action Plan: Proprietary Vision-Mission-Strategy-Enabler Framework Explained
How I Start Businesses: 9 Essential Phases To Build & Scale In 2023 [updated]
Просмотров 67Год назад
How I Start Businesses: 9 Essential Phases To Build & Scale In 2023 [updated]
AARRR Framework: Unlock Explosive Growth With The Pirate Framework!
Просмотров 359Год назад
AARRR Framework: Unlock Explosive Growth With The Pirate Framework!
How I Built A $1.4 Million Sales Funnel With Tools like Meta Instant Form Ads, Calendly & Pipedrive
Просмотров 1,4 тыс.Год назад
How I Built A $1.4 Million Sales Funnel With Tools like Meta Instant Form Ads, Calendly & Pipedrive
Startup Valuation: 5 Proven Methods From A Former Investor, Founder, And VC Advisor
Просмотров 794Год назад
Startup Valuation: 5 Proven Methods From A Former Investor, Founder, And VC Advisor
15 Essential Slides For A Winning Pitch Deck: A Step-by-Step Guide [updated]
Просмотров 136Год назад
15 Essential Slides For A Winning Pitch Deck: A Step-by-Step Guide [updated]
Avoid These Pitfalls: Top Mistakes Found In 150+ Pitch Decks & How To Fix Them!
Просмотров 112Год назад
Avoid These Pitfalls: Top Mistakes Found In 150 Pitch Decks & How To Fix Them!
Hello there , is it worth promoting international driving permits for Reddit ads?
hmm, i can't really help you here. i don't even know what an international driving permit is. rule #1 in marketing: experiment. no one can tell you for sure whether something is going to work, so just try it (with a reasonable budget)
@@zendoglabs It's actually a digital and translated version of a driver's license. I worked for a company that provided one and was thinking of expanding our business with Reddit ads, thank you for the insights!
@@TheprofPlayer-js9hr much success! let me know how it went!
Hey Rafael - for B2B targeting the r/advertising or /marketing and similar subreddits seems like a no brainer. Have you ever got bad ad reception from marketing on these subreddits? Can an advertiser get banned from a subreddit?
Hey Steven - agree, seems like good targets. If the subreddit can be targeted via the ad manager (not all subreddits can be targeted), you cannot be banned from advertising into it. That's the benefit of advertising on Reddit. What will most likely get you "banned" is if you try to promote your product or services in the subreddit organically. Mods typically don’t like commercial posts.
Hey Rafel. Has running ads on reddit been profitable for you? Let's say for the $500 invested what was the number of leads you got & eventual clients?. Just asking to know if I should choose this over IG Ads.
Hey Ameji, what type of service or product are you selling? In general, Meta (FB, IG) is the best ad platform. Best algos, most data, etc. I'd always go there first. That said, Reddit has good ad credit offers, so may be a no-brainer to trial run for you in addition to IG ads.
@@zendoglabs I design websites for realtors & they seem to be active in communities on reddit.
Can you help us out how to run ads on Reddit ? Is this a reddit ad manager itself or run through via google ad manager or etc?
Hey P2epl Marketing, Reddit has its own manager. Happy to help, can you reach out with more details at rafael@zendoglabs.com?
Is it worth for promoting a youtube channel
Best way to know for sure is to try. But personally, I would first try promoting my video / channel via RUclips Ads directly. Super easy to set up, just hit "promote" when you're on your video. Cheers!
@@zendoglabs When you promote on youtube itself , it does not count toward watch hours and subscriber count.- That is why i need to promote outside.
Great video! Thank you for sharing your experience and knowledge Rafael 🙏 I just hired a young lady to help me with my website, signed up to HARO, the young lady I insisted to sign up for Terkel… You just confirmed that she is right. I complied. Thank you again for your amazing video!
Glad it's been helpful and much success with your new hire!
Thanks so much for sharing this! Just one question, is the same procedure when I choose to promote a post that I've already shared on my profile? thanks again!
Good question! This is something you can do now, yes! When you're in the ad set-up interface, you hit "Choose Post". It’s a button that sits next to the title “Creative.” Then a new side bar pops up. Switch to "Organic" and you should see your post. Much success!
Great, thank you!
Thank you for sharing. Really useful !!
Great to hear!
Never turn the comments on. Seriously, you can have an ad showing puppies in a basket and people will tear you apart claiming your a nazi communist snake oil salesman. It's not for the faint of heart.
epic comment 😁 you made me check whether someone called me that in my own comments. but in all seriousness, i wont disagree with you. reddit ads is not for the faint of heart, esp leaving in comments
Very helpful! Thanks!
That's great to hear, thanks :)
@Rafael, thank you very much for sharing your hard work with us. I really appreciate it. Do you have a deep dive video into this pipeline? Or some more info about the technology stack? I would really appreciate it. Thank you and i subscribe :) you are awesome.
Hi Rafael you mentioned at 11:00 that you have a video on funnel amd friction. Can you plz point me to that video? Thanks
Great content! Keep it up and let’s catch up soon! ;)
I Want to Run Reddit Ad for Print on Demand Tshirt & Hoodie, Please give some idea so i can sell Tshirt & hoodie with profit
@@zendoglabsawesome response. Thanks
Very insightful video, thank you! Regarding advice on how to write proposals, do you mean Evan Fisher (not Schwartz) aka Freelance MVP here on RUclips?
Very good video. It has a very concise outline of go to market strategy. Just keep up the good work!
Does the Zendog Labs template apply to Pre-Seed too ?
Hey there! Yep, I think so. You wouldn't be able to demonstrate traction yet but you can swap the 2 traction slides out with more story, product, and/or past milestone slides. Past milestones slides are a particularly good way of demonstrating progress while you’re yet to launch / drive revenue.
Hello Rafael, thank you for this content! I'm from Brazil and this content is not yet shared here, I will be one of the first to start using your content
Glad to hear you’re finding it useful! Always drop me a note here or elsewhere if questions!
Fala amigo como esta os negocios no reddit ?
✋ Promo_SM
Hi, appreciate the tutorial! I have a question about the click data in the Ad manager. So it shows that I got some clicks. I checked the community break down but the click shows 0 there. Instead there is a line called "none" have all the clicks. And my website doesn't show any visitor either. So are those clicks from bots or what are they? Appreciate it if you can help to explain!
Hey healthy_palace - glad you found the vid useful and i didn't actually see the breakdowns yet, so that's an awesome new feature! i'm just looking at my ad manager and i do see clicks by community when I select a timeframe during which my ads were running. When I select a timeframe during which my ads weren’t running, I see none as well, but you would expect that. How have you set up the ad? Did you target specific communities or did you leave that option open? If your website is not showing ANY hits, and you spend enough money on the ads, then I’d double check your technical setup. Once you start seeing hits on your website, I would use a tool like Hotjar to assess how engaged people visiting your website were. I particularly like the video feature of Hotjar. It literally lets you see the screens of visitors and how they moved around your website.
Thanks for the academic insights! Very interesting though not what I would call a playbook
Awesome feedback and good to hear you found my academic mumblings helpful. Let me try to make it more actionable: 1. Take what I have on slide 5 and do that. Effectively: get to selling asap, use that as market feedback 2. Monitor the KPIs I have on slide 4 to understand how it’s going. which KPIs matter most will depend on the type of bizz you’re building 3. If it’s not working, look for issues like the ones I have on slide 6 and try to find solutions 4. If none of it is working, use the Ansoff Matrix to pivot. You effectively have 3 options: i) new market, old product, ii) old market, new product, iii) new market, new product (avoid, risky) Btw, the pdf doc is at www.zendoglabs.com/playbooks/how-to-find-product-market-fit-the-ultimate-playbook
Great content!! Thank you!!
Great content! Thanks for sharing!
Awesomely put together. Had the same arguments years ago - more or less - but from the other side, as an SI. Everyone thinks they’re a startup, especially when they’re not.
Great to hear from you & so true. It’s the unknown unkowns that lead to tons of frustration and fuck ups…and many services companies just have a fundraising knowledge gap (understandably, why / how would anyone really know before trying and failing the first time). Cheers!
Promo*SM
Very Informative and awesome content brother
Thanks, Aniket! Questions always welcome!
Very well explained 👍
Well explained!! Thank you very much!!