Take a look at this - about 10 minutes in - ruclips.net/video/98gfXVurfzI/видео.html I'm pretty sure you will have to read it - if you want to work in advertising :)
Ogilvy was one of the first to really expand principles like Big Ideas (Unique Angles / Stories to get attention and then convert it to sales) But If I have to be completely honest... You would be much better of studying people like Dan Kennedy, Russel Brunson or Frank Kern (they also studied Ogilvy ofc but they expanded a lot on creating offers, attracting customers, educating them, building a relationship etc...) If you are a marketer/copywriter read it nonetheless but you will not find a "step by step guide". If you are just starting or want results "fast" you should go to Russel Brunson, Frank Kern, Dan Kennedy, Todd Brown etc...
@@MadsGormLarsen Yeah sure. The best thing would be to buy their courses but they're expensive. The books cover everything they teach but they don't expand the concepts at 100% Here are the top 5 books I would re-read first I was just starting out: 1) Getting Everything You Can Out Of Everything You've Got by Jay Abraham (yes it's a complete marketing book) 2) Magnetic Marketing Dan Kennedy 3) Convert 2.0 by Frank Kern (you can get the pdf free) 4) Russel Brunson's trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets + UNLOCK THE SECRETS - you should buy the trilogy because it's the only way to get "unlock the secrets" and it's very good) 5) The ultimate Sales Letter by Dan Kennedy (copywriting) bonus: Breakthrough Advertising by Eugene Schwartz (get the pdf, the book costs $180) I would re-read these even tho I want to shortcut your way to success even more... AGORA FINANCIAL. Agora is one of the biggest companies in the Direct Response industry (they made 1 billion + some years ago) And that matters because their internal training is the best you will ever find on DRM and copywriting... That's the same training that gets newbie copywriters to make 1 mil per year in 2-4 years of work. I was able to watch it and I gotta say that their training + CopyAccelerator are the best training you will ever find... (Copy accelerator is from 2 big copywriters - one did 1 billion in revenue with copy, the several hundreds of millions) I'm gonna tell you the nitty-gritty that they teach in these courses: 1) RESEARCH deeply the customers and past successful ads/marketing in the niche (the most important thing and where you will spend 90% of your time) 2) Craft your messages (unique selling proposition = unique benefits that the avatar needs and that only you offer) 3) IRRESISTIBLE OFFERS 4) Attraction, education, conversion processes (aka "funnels" - convert a stranger to paying customer) 4) BIG IDEAS 5) LEADS (leads are the first 800 words of a sales letter, including the headline, and they dictate the success of yours) Bonus: in the research, you want to understand the psychographics of your customers... how they think, what are their problems, what are their desired situations AND what's their awareness level? Are they aware that they have a problem or not? Are they aware that there's a solution or not yet? Are they aware that you product has the solution and is the best for them or not? Are they aware of your irresistibile offer and why they should take it now?... If you master the research you master the copy. I'm sure this will help. These are the principles that 7 fig marketers work deep on
Individuals with ASD, including those with Asperger's syndrome, may face challenges in understanding metaphors and figurative language. However, it's important to recognize that some can develop these skills through therapy and training.
@@MadsGormLarsen I once worked there - flunkylike - and am surprised I missed it, being a big fan of NBC Dave. While not Marilu Henner memory bankwise, I have an approximate idea of my days back then. Strange, no further info on IMDb or the internet in general. But true. Not really important. He does skew kind of Gasbag.
@@MadsGormLarsen , I have the book, ' O.O.A. ', and the copyright is 1984, So assuming this interview coincided with the book's publication in order to promote it, this interview must have been around that same time.
Развлечения
As someone who wanted to get into advertising, Ogilvy on advertising was brilliant. It didn’t complicate the way advertising works.
Ogilvy writes very entertainingly in this book. I recommend it.
The Sinatra of Advertising!
Wonderful he has the presence of the inspiration! The Rolls royce of advertising ;)
Look at that high level masonic handshake at the beginning.
really?
Says to Letterman, “before you were born” 😂
Thank you mister.
Thanks for sharing 🙏🏾
legend. the book is absolutely remarkable. kinda crazy to think that he and I only shared this planet for a month, yet share so many sentiments.
Have you read this one - amzn.to/3D3QJAT ?
in Athens there are more prime ministers than copywriters.... and that's a fact to date!
this is great! =)
Wow!!
what made you decide to upload this clip? Love Ogilvy
I like the book and David Ogilvy, and it's just a great interview.
Is this the video John Carlton refers to in his interview for Copyblogger? I feel lucky to have found this then!
I saw this book at the store the other day. Has anyone actually read it and is it worth the read?
Take a look at this - about 10 minutes in - ruclips.net/video/98gfXVurfzI/видео.html
I'm pretty sure you will have to read it - if you want to work in advertising :)
Ogilvy is a must if you want to succeed in advertising or marketing.
Ogilvy was one of the first to really expand principles like Big Ideas (Unique Angles / Stories to get attention and then convert it to sales)
But If I have to be completely honest...
You would be much better of studying people like Dan Kennedy, Russel Brunson or Frank Kern
(they also studied Ogilvy ofc but they expanded a lot on creating offers, attracting customers, educating them, building a relationship etc...)
If you are a marketer/copywriter read it nonetheless but you will not find a "step by step guide".
If you are just starting or want results "fast" you should go to Russel Brunson, Frank Kern, Dan Kennedy, Todd Brown etc...
@@Lapestebubbonica any specific titles of books from those authors you would recommend?
@@MadsGormLarsen Yeah sure.
The best thing would be to buy their courses but they're expensive.
The books cover everything they teach but they don't expand the concepts at 100%
Here are the top 5 books I would re-read first I was just starting out:
1) Getting Everything You Can Out Of Everything You've Got by Jay Abraham (yes it's a complete marketing book)
2) Magnetic Marketing Dan Kennedy
3) Convert 2.0 by Frank Kern (you can get the pdf free)
4) Russel Brunson's trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets + UNLOCK THE SECRETS - you should buy the trilogy because it's the only way to get "unlock the secrets" and it's very good)
5) The ultimate Sales Letter by Dan Kennedy (copywriting)
bonus: Breakthrough Advertising by Eugene Schwartz (get the pdf, the book costs $180)
I would re-read these even tho I want to shortcut your way to success even more...
AGORA FINANCIAL.
Agora is one of the biggest companies in the Direct Response industry (they made 1 billion + some years ago)
And that matters because their internal training is the best you will ever find on DRM and copywriting...
That's the same training that gets newbie copywriters to make 1 mil per year in 2-4 years of work.
I was able to watch it and I gotta say that their training + CopyAccelerator are the best training you will ever find...
(Copy accelerator is from 2 big copywriters - one did 1 billion in revenue with copy, the several hundreds of millions)
I'm gonna tell you the nitty-gritty that they teach in these courses:
1) RESEARCH deeply the customers and past successful ads/marketing in the niche (the most important thing and where you will spend 90% of your time)
2) Craft your messages (unique selling proposition = unique benefits that the avatar needs and that only you offer)
3) IRRESISTIBLE OFFERS
4) Attraction, education, conversion processes (aka "funnels" - convert a stranger to paying customer)
4) BIG IDEAS
5) LEADS (leads are the first 800 words of a sales letter, including the headline, and they dictate the success of yours)
Bonus: in the research, you want to understand the psychographics of your customers...
how they think, what are their problems, what are their desired situations AND what's their awareness level?
Are they aware that they have a problem or not? Are they aware that there's a solution or not yet? Are they aware that you product has the solution and is the best for them or not? Are they aware of your irresistibile offer and why they should take it now?...
If you master the research you master the copy.
I'm sure this will help.
These are the principles that 7 fig marketers work deep on
How can a person be one of the fathers, Mr Interviewer ?
Individuals with ASD, including those with Asperger's syndrome, may face challenges in understanding metaphors and figurative language. However, it's important to recognize that some can develop these skills through therapy and training.
1983, but what date?
Sorry - can't help you there. Why is it important?
@@MadsGormLarsen I once worked there - flunkylike - and am surprised I missed it, being a big fan of NBC Dave. While not Marilu Henner memory bankwise, I have an approximate idea of my days back then. Strange, no further info on IMDb or the internet in general. But true. Not really important. He does skew kind of Gasbag.
@@LydellFisk I am not even sure it is 1983 - I think it could also be 1982 or 1984. If you figure it out, then let us know:)
@@MadsGormLarsen ,
I have the book, ' O.O.A. ', and the copyright is 1984,
So assuming this interview coincided with the book's publication in order to promote it, this interview must have been around that same time.