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Transitioning from Real Estate to Architecture & Design Photography
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- Опубликовано: 26 янв 2023
- Based on a business question I received in a previous video, I go over some of the mindset shifts a photographer has to consider when changing from real estate to A&D photography.
apalmanac.com/...
Adam Taylor's video - • How to Transition from...
My name is Matthew and I'm an architecture & interiors photographer based in Kansas City.
IG @matthewaphoto - / matthewaphoto
www.matthewaph...
Thanks as always Matt! I'm shooting $100k per year in RE and want to shift in to A&D more in 2023 so I can simultaneously slow down and produce better work.
Not offended by any of this at all 😅🙄.
Next question, Would you consider doing portfolio reviews? There's no-one else in the A&D photography space on RUclips doing this and it would be a huge help to everyone new to the business.
Business question though! What is a worth spending good money on as a new A&D photographer? Whether that is gear, digital services, marketing or anything else? In particular, where should someone just starting in A&D photography focus on spending their money first and on the flip side, what are the traps and where can one avoid wasting money?
Portfolio reviews would be great!
Nice job as always!
Hey Matt. Love your content. I was hoping I could maybe talk with you about a possible mentorship. Struggling over here.
Good video Matt. Unfortunately we now live in the Land of the Perpetually Offended, so while it was not your intention, you probably did anyway 😂 Love your content, very helpful.
This might come under the category of being a dufus, but how would you start a portfolio of Architecture shots coming from a real estate background, especially more quirkier style homes that usually appear in Architectural Digest or similar magazines that I am drawn too and would like to base my work on? any help would be appreciated, great video by the way.
Shoot for remodelers and designers. Tell them what you want to do, show them examples and share the work. It's how I've broken in. I'm no where near as good as Matt is but it's a start and I have the clients willing to pay for it.
There are a lot of good insights here although I'd like to offer you some thoughts which may change your mind about which genre of photography has a heavier responsibility.
The weight or responsibility is ultimately determined by what is at stake, not how many parties were involved in the process to get the home or space ready for the shoot. The complexity of an A&D shoot is greater because not only are more people or other professionals involved but the shoot itself is also a more delicate process. However.....(BIG however) real estate photography is a very powerful marketing tool, second only to video, in selling someone's home. Their home is usually their largest financial asset and the photographs of the home will help them achieve (or not achieve) a sale price which will have a dramatic and lasting impact on their financial picture. The price they get may very well determine the size and location of the next home they are able to move to; it may have a daily impact on their lives for the next 10 years. That home sale is immensely, immensely important.
With respect I say that it's far more important than the average A&D shoot. Because if the designer or builder isn't in love with the work the photographer did and doesn't feel it properly or effectively showed their work in the best way.... they can do a shoot at their next job, and their next job, and their next job and get those ones right. They get many chances to show off their work, and one bad shoot, or imperfect shoot, will not have a dramatic and long-lasting effect on their work. Even if they thought it would, in some extenuating circumstance, they could simply not publish the photos, or take them down if they had already been posted.
The irony of these 2 genres is that one is handled with far more professionalism and tradecraft and detail, even though the outcome of the shoot has less implications for the client. I would say architectural and design photographers probably get paid what they are worth, or not even as much as they are worth in many cases, whereas real estate photographers (the really good ones) are almost NEVER paid what they are worth.
The reason? In A&D you are hired by the actual client. In Real estate photography you are hired by someone else who represents the actual client. And this representative stands to gain financially, the less they pay the photographer.
Interesting point of view, Corey, although I disagree.
I understand that you are considering the importance of a single AD shoot. But we can consider the set of all of them. This is understood by anyone who has worked for a client for years and realizes that the communication and marketing of that client is based on the images you have created for them over the years. The success of their company is greatly supported by the use of the images that you have created for them. Thanks to the money that their company makes, they buy that house that you give so much importance to in your comment. Without work there is no money and without money there is no house to buy (and then sell). When you help your AD clients to buy a house thanks to their company success, you are already equating it to that responsibility you talk about in the RE world. Multiply that by all the companies involved in the project. Multiply that by all the projects you photograph.
On the other hand, if you do a bad RE job, another photographer can do it again for very little cost. If you do a bad AD job, the cost of hiring another photographer and everything that goes into organizing that work is costly for many parties. Many people are affected by a bad AD job. Few people are affected by a bad RE job.
I believe that the prices of one and the other speak for themselves related to the importance and responsibility that they imply.
But my opinion is just another opinion.
It has been interesting to read your point of view. Please, let me know your thoughts if you have something else to add.
Thanks and regards!
@ Hi Sergio thanks for your relply. I see your logic, and you are correct to believe that A&D shoots are important, since they are, but my point stands as being objectively true and the reasons I offered basically prove that. I'll respond to a few of your points below:
"I understand that you are considering the importance of a single AD shoot. But we can consider the set of all of them.": If we have to consider the grand sum of all AD shoots to try to give this type of work more importance compared to RE shoots then that is your first indication that my assertions are correct. Furthermore, If we consider the collective importance of the set of all your A&D shoots then we have to do the same for real estate shoots. And when we do that there is no way for AD shoots to catch up to, or compare with RE shoots. You also completely make my point for me and here is why I say that: with AD shoots you could look at all the shoots you do for a client and say "These collective shoots have an overall impact on my client's business, and therefore their life." Whereas with a RE shoot.....you do not get to use the collective sum of shoots at all. You get ONE shot to make that homeowners home look amazing, and the results of the sale could have lifelong financial aspects on those people.
"if you do a bad RE job, another photographer can do it again for very little cost." : This goes back to what I said about RE photographers being underpaid. Secondly, the amount of money either type of photographer gets paid is not the question, the question is the importance of the work and the impact it has on the lives of the client. RE wins that without question.
@@CTcoreytrevor Hey Corey!
Thanks for your reply! Although I don't quite understand how my arguments support your point of view, what I'm not going to refute is that the work of a RE photographer should be valued more. Well, the same thing happens with the AD photographer in many cases.
As in many other creative fields, our clients won't value us until we value ourselves. If all of a sudden all the RE photographers start to set more dignified conditions, both in terms of time and money, the whole market would improve.
But we are always guided by the fear of losing that client or the desire to have those photos in our portfolio. Many people with little experience work with that mindset and don't realize that, as we say in Spain, that is throwing stones at your own roof.
I always say that a new client is an opportunity to improve your conditions. With a healthy business and a good client base, you have the opportunity to do more than taking care of your own business. You can do something for the profession in general.
Sincere thanks for taking the time to develop your point of view. I'll give it an extra thought!
See you in the comments!
Hey Matt any camera recommendation for beginner getting started?
I’ve always been a huge fan of the Sony a7iii. Fantastic image quality and at this point, pretty inexpensive. I still use mine on shoots to this day.
@@MatthewAPhoto Cool. Which lens is good for a7iii for RE / AD photography? Personally i got a 360 camera for virtual tour and wanted to upgrade DSLR / Mirror less Camera
@@nicksonchang3301 I would look at some of @Matthew Anderson 's behind the scenes videos. There are a multitude of lenses to purchase. as a generalization, a 16-35 and 24-70 is a great start. a 50 with a 1.8 or 1.4 aperture wouldn't be bad to have in the kit as well.